JP6976283B2 - Calculation device, calculation method, and calculation program - Google Patents

Description

The present invention relates to a calculation device, a calculation method, and a calculation program.

In recent years, in stores and the like that display and sell products, a technique for collecting and using information on the displayed products has been provided. In addition, technology is known to encourage users to optimize the product placement position when product management is performed, for example, where the product placement position should be optimized based on product attribute information such as the expiration date and manufacturing time. Has been done.

Japanese Unexamined Patent Publication No. 2006-256856

However, with the above-mentioned conventional technique, it is not always possible to appropriately calculate the evaluation regarding the layout of the product. For example, simply arranging a product at a position based on the time limit of the product such as the expiration date is appropriate for the user who uses the store, for example, the product that the store wants to sell early is placed at a position where the user can easily see it. The layout of the product is not always the same, and it may not be sufficient in terms of arousing the user's interest in the product. Therefore, for example, it is desired to calculate an index that gives an appropriate product layout not only to the convenience of the store such as the expiration date of the product but also to the user.

The present application has been made in view of the above, and an object of the present application is to provide a calculation device, a calculation method, and a calculation program for appropriately calculating an evaluation regarding the layout of a product in a physical store.

The calculation device according to the present application has a first layout corresponding to a first period in which the arrangement of displayed products, which are products displayed in a physical store, is different, a second layout corresponding to the second period, and a third period corresponding to the third period. Information on a plurality of layouts including three layouts, and among the displayed products, a user who entered the actual store during the first period, the second period, or the third period takes the user as a predetermined action. In the first layout, based on the acquisition unit that acquires the information indicating the action target product that is the product that has performed the action of visually recognizing the product, and the information indicating the action target product acquired by the acquisition unit. A plurality of evaluation values including a corresponding first evaluation value, a second evaluation value corresponding to the second layout, and a third evaluation value corresponding to the third layout, and evaluation of each of the plurality of layouts. It is characterized by having a calculation unit for calculating a plurality of evaluation values shown.

According to one aspect of the embodiment, there is an effect that the evaluation regarding the layout of the product in the actual store can be appropriately calculated.

FIG. 1 is a diagram showing an example of a calculation process according to an embodiment. FIG. 2 is a diagram showing a configuration example of a calculation system according to an embodiment. FIG. 3 is a diagram showing a configuration example of the calculation device according to the embodiment. FIG. 4 is a diagram showing an example of a product information storage unit according to an embodiment. FIG. 5 is a diagram showing an example of a store information storage unit according to an embodiment. FIG. 6 is a diagram showing an example of a user information storage unit according to an embodiment. FIG. 7 is a diagram showing an example of the behavior information storage unit according to the embodiment. FIG. 8 is a diagram showing an example of the collected information storage unit according to the embodiment. FIG. 9 is a diagram showing an example of an evaluation information storage unit according to an embodiment. FIG. 10 is a flowchart showing an example of the calculation process according to the embodiment. FIG. 11 is a diagram showing an example of calculation of an evaluation value according to an embodiment. FIG. 12 is a hardware configuration diagram showing an example of a computer that realizes the function of the calculation device.

Hereinafter, the calculation device, the calculation method, and the embodiment for implementing the calculation program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the calculation device, calculation method, and calculation program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

(Embodiment)
[1. Calculation process]
An example of the calculation process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a calculation process according to an embodiment. Specifically, FIG. 1 shows a display product of a display product based on the presence or absence of a predetermined action of a user with respect to a product (display product) displayed in a physical store (hereinafter, simply referred to as “store”) by the calculation device 100. It is a figure which shows an example which calculates the evaluation value which shows the evaluation about a layout. In the example of FIG. 1, the case where the predetermined action of the user is the action of the user picking up the product is shown as an example, but the predetermined action of the user is the action of the user with respect to the displayed product. , Purchasing, etc. may be various actions.

[Calculation system configuration]
First, the calculation system 1 shown in FIGS. 1 and 2 will be described. As shown in FIG. 2, the calculation system 1 includes a user terminal 10, a store terminal 20, and a calculation device 100. The user terminal 10, the store terminal 20, and the calculation device 100 are connected to each other via a predetermined network N so as to be communicable by wire or wirelessly. FIG. 2 is a diagram showing a configuration example of a calculation system according to an embodiment. The calculation system 1 shown in FIG. 2 may include a plurality of user terminals 10, a plurality of store terminals 20, and a plurality of calculation devices 100.

The user terminal 10 is an information processing device used by the user. The user terminal 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, a case where the user terminal 10 is a smartphone used by the user is shown. In the following, the user terminal 10 may be referred to as a user. That is, in the following, the user can be read as the user terminal 10.

For example, when a user enters a store, the user terminal 10 may transmit information that identifies the user, such as a user ID, to the calculation device 100 or the store device 20. For example, when the user terminal 10 communicates with a predetermined beacon or the like installed in a store, information identifying a user who uses the user terminal 10 such as a user ID may be transmitted to the calculation device 100 or the store device 20. .. For example, when the user terminal 10 communicates with a predetermined beacon or the like installed on each shelf in the store, information identifying the user such as a user ID may be transmitted to the calculation device 100 or the store device 20. For example, when the user terminal 10 communicates with a predetermined beacon or the like installed near the entrance of the store, the user terminal 10 may transmit information for identifying the user such as a user ID to the calculation device 100 or the store device 20. The above is an example, and the user terminal 10 may transmit information for identifying a user who uses the user terminal 10, such as a user ID, to the calculation device 100 or the store device 20 at various timings.

The store terminal 20 is an information processing device that collects information in each store. The store terminal 20 transmits the collected information to the calculation device 100. For example, the store terminal 20 collects information detected by various sensors arranged in the store, and transmits the collected information to the calculation device 100. For example, the store terminal 20 collects information detected by image sensors arranged on each shelf in the store, and transmits the collected information to the calculation device 100. Further, for example, the store terminal 20 collects information detected by an image sensor arranged near the entrance of the store, and transmits the collected information to the calculation device 100.

For example, the store terminal 20 may analyze the information detected by each sensor and transmit the information identifying the product with which the user has contacted to the calculation device 100. Further, for example, the store terminal 20 may analyze the information detected by each sensor and transmit the information for identifying the user and the information for identifying the product with which the user has contacted to the calculation device 100. For example, the store terminal 20 analyzes the information detected by the image sensor provided in the store by appropriately using various conventional methods of image processing and image analysis, and the product that the user comes into contact with together with the information that identifies the user. Information specifying the above may be transmitted to the calculation device 100. Any device may perform the process of extracting the information that identifies the user and the information that identifies the product that the user has contacted from the information detected by the sensor. For example, the calculation device 100 analyzes information acquired from the store terminal 20 by appropriately using various conventional methods of image processing and image analysis, and information that identifies a user and information that identifies a product with which the user has contacted. May be extracted.

Further, the store terminal 20 may be an information processing device used by the manager of the store, which is the store. The store terminal 20 is realized by, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. In the following, the store terminal 20 may be referred to as a store. That is, in the following, the store can be read as the store terminal 20.

The calculation device 100 includes information on the layout of products displayed in the actual store (displayed products) and information indicating the displayed products in which the user who entered the actual store performed a predetermined action (action target product). It is an information processing device that calculates an evaluation value related to a layout based on. Further, the calculation device 100 provides information (evaluation information) based on the calculated evaluation value to an external information processing device. In the example of FIG. 1, the calculation device 100 transmits the evaluation information of the layout to the store terminal 20 that has adopted the layout and sold the product.

From here, the calculation process by the calculation device 100 (see FIG. 3) will be described with reference to FIG. In the example of FIG. 1, a case is shown in which the calculation device 100 calculates evaluation values of three layouts corresponding to a predetermined arrangement pattern of shelves (shelf SC1) identified by the shelf ID “SC1” provided in the X store. .. In the example of FIG. 1, the case where the shelf SC1 is divided into four areas and products are displayed in each area (position) is shown. The shelf SC1 in FIG. 1 is divided into four areas: an upper left position PS1, an upper right position PS2, a lower left position PS3, and a lower right position PS4. Then, the calculation device 100 displays individual products at each of the positions PS1 to PS4, and calculates the evaluation value of the layout for each display pattern.

First, in the example of FIG. 1, the calculation device 100 is identified by the layout ID “LT1” and calculates the evaluation value with the layout (layout LT1) as the first layout (first layout). As shown in the first layout in FIG. 1, in the layout LT1, the product A is displayed at the position PS1 of the shelf SC1, the product B is displayed at the position PS2 of the shelf SC1, and the product B is displayed at the position PS3 of the shelf SC1. The product C is displayed in the store, and the product D is displayed in the position PS4 of the shelf SC1. For example, the layout LT1 corresponds to the first layout adopted in the shelf SC1 of the X store in the period TM1.

The calculation device 100 acquires various information about the X store during the period when the layout LT1 is adopted on the shelf SC1 (step S11). For example, the calculation device 100 acquires various information about the X store from the store terminal 20 (see FIG. 2) of the X store during the period when the layout LT1 is adopted on the shelf SC1 (for example, the period TM1 or the like). For example, the calculation device 100 acquires information indicating the number of times each product is picked up by the user in the layout LT1 and the number of users who have visited the X store.

For example, the calculation device 100 acquires information about the X store during the period in which the layout LT1 is adopted, as shown in the store information TG1. Here, the "target store" in the store information TG1 indicates a store for which information is collected. In this case, the target store is "X store". The "number of store visits" indicates the number of users who visited the target store during the corresponding period. In this case, the number of store visits indicates the number of users who visited the X store during the period (period TM1) identified by the period ID "TM1". Further, the "target shelf" indicates a shelf for which information is collected. In this case, the target shelf is "shelf SC1". In the example of FIG. 1, as shown in the store information TG1, the calculation device 100 acquires information indicating that the number of users visiting the X store during the period in which the layout LT1 is adopted is 1000.

Further, for example, as shown in the evaluation information RL1, the calculation device 100 acquires information indicating the number of users who have picked up each product during the period in which the layout LT1 is adopted. Here, the "layout" in the evaluation information RL1 indicates a layout for which information is collected. In this case, the layout is "layout LT1". "Position" indicates a placement position in the corresponding layout. "Product" indicates a product placed at a corresponding position. Further, the "contact number" indicates the number of users who have contacted the corresponding product in the corresponding period.

In the example of FIG. 1, the calculation device 100 acquires information indicating that the product A is arranged at the position PS1 in the layout LT1. For example, the calculation device 100 acquires information indicating that the number of users in contact with the product A arranged at the position PS1 in the period TM1 is 30. Further, the calculation device 100 acquires information indicating that the product B is arranged at the position PS2 in the layout LT1. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product B arranged at the position PS2 in the period TM1 is 50.

Further, the calculation device 100 acquires information indicating that the product C is arranged at the position PS3 in the layout LT1. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product C arranged at the position PS3 in the period TM1 is five. Further, the calculation device 100 acquires information indicating that the product D is arranged at the position PS4 in the layout LT1. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product D arranged at the position PS4 in the period TM1 is 15.

The calculation device 100 may acquire various information (excluding the calculated evaluation value) as shown in the store information TG1 and the evaluation information RL1 from the store terminal 20 of the X store, or the store terminal 20 or the user terminal 10. It may be extracted from the information obtained from. Further, the calculation device 100 may store information as shown in the store information TG1 and the evaluation information RL1 in the storage unit 120 (see FIG. 3) in association with the period TM1.

Then, the calculation device 100 calculates the evaluation value of the layout LT1 (hereinafter, also referred to as “layout evaluation value”) (step S12). First, in the example of FIG. 1, the calculation device 100 uses the evaluation values of the products A to D displayed at the positions PS1 to PS4 of the layout LT1 as information used for calculating the evaluation value of the layout LT1 (hereinafter, "" Also called "product evaluation value") is calculated.

For example, the calculation device 100 is a product evaluation value of each product based on a value calculated by dividing the number of users who picked up each product (hereinafter, may be referred to as “contact number”) by the number of store visits. Is calculated. For example, the calculation device 100 calculates the product evaluation value of the product by the following formula (1).

Product evaluation value = number of contacts / number of store visits * 100 ・ ・ ・ (1)

The element (denominator) for dividing the number of contacts is not limited to the number of store visits, and may be, for example, the number of users located within a predetermined range from the shelf SC1. Further, the number of contacts is not limited to the number of users picked up, but may be the number of users who purchased the product (hereinafter, may be referred to as "the number of purchases"). Further, the number of contacts may be the number of users who have visually recognized the product when the information regarding the user's line of sight can be detected by a sensor or the like that detects the user's line of sight. In this case, the number of contacts may be measured using various conventional techniques such as eye tracking (line-of-sight measurement). Further, for example, the calculation device 100 may calculate the product evaluation value of the product by the following formulas (2) and (3).

Product evaluation value = number of contacts / number of users located within a predetermined range * 100 ... (2)

Product evaluation value = Number of purchases / Number of store visits * 100 ・ ・ ・ (3)

The above equations (1) to (3) are examples, and the calculation device 100 includes information about a user who has performed a predetermined action on a product by picking up the product, entering a store, and the like. The product evaluation value may be calculated by appropriately using various information such as information about a user who may perform a predetermined action on the product. In the following, the calculation device 100 uses the formula (1) to calculate the product evaluation value of each product when it is displayed in the corresponding layout.

In the example of FIG. 1, the calculation device 100 calculates the product evaluation values of the products A to D in the layout LT 1 as shown in the evaluation information RL1. For example, the calculation device 100 divides the number of contacts "30" of the product A displayed at the position PS1 of the layout LT1 by the number of visits "1000" to display the product A at the position PS1 of the layout LT1. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product A when displayed at the position PS1 of the layout LT1 to "3 (= 30/1000 * 100)". calculate.

Further, the calculation device 100 divides the number of contacts "50" of the product B displayed at the position PS2 of the layout LT1 by the number of visits "1000", so that the product B displayed at the position PS2 of the layout LT1 is displayed. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product B when displayed at the position PS2 of the layout LT1 to "5 (= 50/1000 * 100)". calculate.

Further, the calculation device 100 divides the number of contacts "5" of the product C displayed at the position PS3 of the layout LT1 by the number of visits "1000", so that the product C displayed at the position PS3 of the layout LT1 is displayed. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product C when displayed at the position PS3 of the layout LT1 to "0.5 (= 5/1000 * 100). Is calculated.

Further, the calculation device 100 divides the number of contacts "15" of the product D displayed at the position PS4 of the layout LT1 by the number of visits "1000" to obtain the product D displayed at the position PS4 of the layout LT1. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product D when displayed at the position PS4 of the layout LT1 to "1.5 (= 15/1000 * 100). Is calculated.

Then, the calculation device 100 calculates the evaluation value (layout evaluation value) of the layout LT1 based on the product evaluation values of the products A to D displayed at the positions PS1 to the position PS4 of the layout LT1. For example, the calculation device 100 calculates the average value of the product evaluation values of each product as the layout evaluation value. For example, the calculation device 100 calculates the product evaluation value of the layout by the following formula (4).

Layout evaluation value = Total product evaluation value of all displayed products / Number of displayed products ・ ・ ・ (4)

The above equation (4) is an example, and the calculation device 100 may calculate the layout evaluation value by appropriately using various information that can be used for the calculation of the layout evaluation. In the following, the calculation device 100 calculates the layout evaluation value using the equation (4). In the example of FIG. 1, since the number of products (displayed products) displayed on the shelf SC1 is "4", the calculation device 100 calculates the total of the product evaluation values of the products A to D displayed in the layout LT1. The layout evaluation value of the layout LT1 is calculated by dividing by the number of displayed products "4".

In the example of FIG. 1, as shown in the evaluation information RL1, the calculation device 100 displays the total “10 (= 3 + 5 + 0.5 + 1.5)” of the product evaluation values of the products A to D in the layout LT1 as the number of products “4”. ], The layout evaluation value of the layout LT1 is calculated. Specifically, the calculation device 100 calculates the layout evaluation value of the layout LT1 as "2.5 (= 10/4)" by using the above equation (4).

Next, in the example of FIG. 1, the calculation device 100 is identified by the layout ID “LT2” and calculates the evaluation value with the layout (layout LT2) as the second layout (second layout). As shown in the second layout in FIG. 1, in the layout LT2, the product B is displayed at the position PS1 of the shelf SC1, the product A is displayed at the position PS2 of the shelf SC1, and the product A is displayed at the position PS3 of the shelf SC1. The product C is displayed in the store, and the product D is displayed in the position PS4 of the shelf SC1. For example, the layout LT2 corresponds to the second layout adopted in the shelf SC1 of the X store in the period TM2.

The calculation device 100 acquires various information about the X store during the period when the layout LT2 is adopted on the shelf SC1 (step S13). For example, the calculation device 100 acquires various information about the X store from the store terminal 20 (see FIG. 2) of the X store during the period when the layout LT2 is adopted on the shelf SC1 (for example, the period TM2 or the like). For example, the calculation device 100 acquires information indicating the number of times each product is picked up by the user in the layout LT2 and the number of users who have visited the X store.

For example, as shown in the store information TG2, the calculation device 100 acquires information about the X store during the period when the layout LT2 is adopted. In this case, the number of store visits indicates the number of users who visited the X store during the period (period TM2) identified by the period ID "TM2". In the example of FIG. 1, as shown in the store information TG2, the calculation device 100 acquires information indicating that the number of users visiting the X store during the period in which the layout LT2 is adopted is 1000.

Further, for example, as shown in the evaluation information RL2, the calculation device 100 acquires information indicating the number of users who have picked up each product during the period in which the layout LT2 is adopted. Here, the "layout" in the evaluation information RL2 indicates a layout for which information is collected. In this case, the layout is "layout LT2". "Position" indicates a placement position in the corresponding layout. "Product" indicates a product placed at a corresponding position. Further, the "contact number" indicates the number of users who have contacted the corresponding product in the corresponding period.

In the example of FIG. 1, the calculation device 100 acquires information indicating that the product B is arranged at the position PS1 in the layout LT2. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product B arranged at the position PS1 in the period TM2 is 40. Further, the calculation device 100 acquires information indicating that the product A is arranged at the position PS2 in the layout LT2. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product A arranged at the position PS2 in the period TM2 is 40.

In addition, information indicating that the product C is arranged at the position PS3 in the layout LT2 is acquired. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product C arranged at the position PS3 in the period TM2 is five. Further, the calculation device 100 acquires information indicating that the product D is arranged at the position PS4 in the layout LT2. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product D arranged at the position PS4 in the period TM2 is 15.

The calculation device 100 may acquire various information (excluding the calculated evaluation value) as shown in the store information TG2 and the evaluation information RL2 from the store terminal 20 of the X store, or the store terminal 20 or the user terminal 10. It may be extracted from the information obtained from. Further, the calculation device 100 may store information as shown in the store information TG2 and the evaluation information RL2 in the storage unit 120 (see FIG. 3) in association with the period TM2.

Then, the calculation device 100 calculates the layout evaluation value of the layout LT2 (step S14). In the example of FIG. 1, the calculation device 100 calculates the product evaluation values of the products A to D displayed at the positions PS1 to PS4 of the layout LT2 as the information used for calculating the evaluation value of the layout LT2.

For example, the calculation device 100 calculates the product evaluation value of each product based on the value calculated by dividing the number of contacts, which is the number of users who picked up each product, by the number of store visits. For example, the calculation device 100 calculates the product evaluation value of the product by the above formula (1).

In the example of FIG. 1, the calculation device 100 calculates the product evaluation values of the products A to D in the layout LT 2 as shown in the evaluation information RL2. For example, the calculation device 100 divides the number of contacts "40" of the product B displayed at the position PS1 of the layout LT2 by the number of visits "1000" to display the product B at the position PS1 of the layout LT2. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product B when displayed at the position PS1 of the layout LT2 to be "4 (= 40/1000 * 100)". calculate.

Further, the calculation device 100 divides the number of contacts "40" of the product A displayed at the position PS2 of the layout LT2 by the number of visits "1000" to obtain the product A displayed at the position PS2 of the layout LT2. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product A when displayed at the position PS2 of the layout LT2 to be "4 (= 40/1000 * 100)". calculate.

Further, the calculation device 100 divides the number of contacts "5" of the product C displayed at the position PS3 of the layout LT2 by the number of visits "1000" to obtain the product C displayed at the position PS3 of the layout LT2. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product C when displayed at the position PS3 of the layout LT2 to "0.5 (= 5/1000 * 100). Is calculated.

Further, the calculation device 100 divides the number of contacts "15" of the product D displayed at the position PS4 of the layout LT2 by the number of visits "1000" to obtain the product D displayed at the position PS4 of the layout LT2. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product D when displayed at the position PS4 of the layout LT2 to "1.5 (= 15/1000 * 100). Is calculated.

Then, the calculation device 100 calculates the layout evaluation value of the layout LT2 based on the product evaluation values of the products A to D displayed at the positions PS1 to the position PS4 of the layout LT2. For example, the calculation device 100 calculates the average value of the product evaluation values of each product as the layout evaluation value. For example, the calculation device 100 calculates the product evaluation value of the layout by the above formula (4).

In the example of FIG. 1, since the number of products (displayed products) displayed on the shelf SC1 is "4", the calculation device 100 calculates the total of the product evaluation values of the products A to D displayed in the layout LT2. The layout evaluation value of the layout LT2 is calculated by dividing by the number of displayed products "4".

In the example of FIG. 1, as shown in the evaluation information RL2, the calculation device 100 displays the total “10 (= 4 + 4 + 0.5 + 1.5)” of the product evaluation values of the products A to D in the layout LT2 as the number of products “4”. ], The layout evaluation value of the layout LT2 is calculated. Specifically, the calculation device 100 calculates the layout evaluation value of the layout LT2 as "2.5 (= 10/4)" by using the above equation (4).

Next, in the example of FIG. 1, the calculation device 100 is identified by the layout ID “LT3” and calculates the evaluation value with the layout (layout LT3) as the third layout (third layout). As shown in the third layout in FIG. 1, in the layout LT3, the product A is displayed at the position PS1 of the shelf SC1, the product D is displayed at the position PS2 of the shelf SC1, and the product D is displayed at the position PS3 of the shelf SC1. The product C is displayed in the store, and the product B is displayed in the position PS4 of the shelf SC1. For example, the layout LT3 corresponds to the third layout adopted in the shelf SC1 of the X store in the period TM3.

The calculation device 100 acquires various information about the X store during the period when the layout LT3 is adopted on the shelf SC1 (step S15). For example, the calculation device 100 acquires various information about the X store from the store terminal 20 (see FIG. 2) of the X store during the period when the layout LT3 is adopted on the shelf SC1 (for example, the period TM3 or the like). For example, the calculation device 100 acquires information indicating the number of times each product is picked up by the user in the layout LT 3 and the number of users who have visited the X store.

For example, as shown in the store information TG3, the calculation device 100 acquires information about the X store during the period when the layout LT3 is adopted. In this case, the number of store visits indicates the number of users who visited the X store during the period (period TM3) identified by the period ID "TM3". In the example of FIG. 1, as shown in the store information TG3, the calculation device 100 acquires information indicating that the number of users visiting the X store during the period in which the layout LT3 is adopted is 1000.

Further, for example, as shown in the evaluation information RL3, the calculation device 100 acquires information indicating the number of users who have picked up each product during the period in which the layout LT3 is adopted. Here, the "layout" in the evaluation information RL3 indicates a layout for which information is collected. In this case, the layout is "layout LT3". "Position" indicates a placement position in the corresponding layout. "Product" indicates a product placed at a corresponding position. Further, the "contact number" indicates the number of users who have contacted the corresponding product in the corresponding period.

In the example of FIG. 1, the calculation device 100 acquires information indicating that the product A is arranged at the position PS1 in the layout LT3. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product A arranged at the position PS1 in the period TM3 is 30. Further, the calculation device 100 acquires information indicating that the product D is arranged at the position PS2 in the layout LT3. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product D arranged at the position PS2 in the period TM3 is 50.

In addition, information indicating that the product C is arranged at the position PS3 in the layout LT3 is acquired. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product C arranged at the position PS3 in the period TM3 is 10. Further, the calculation device 100 acquires information indicating that the product B is arranged at the position PS4 in the layout LT3. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product B arranged at the position PS4 in the period TM3 is 30.

The calculation device 100 may acquire various information (excluding the calculated evaluation value) as shown in the store information TG3 and the evaluation information RL3 from the store terminal 20 of the X store, or the store terminal 20 or the user terminal 10. It may be extracted from the information obtained from. Further, the calculation device 100 may store information as shown in the store information TG3 and the evaluation information RL3 in the storage unit 120 (see FIG. 3) in association with the period TM3.

Then, the calculation device 100 calculates the layout evaluation value of the layout LT3 (step S16). In the example of FIG. 1, the calculation device 100 calculates the product evaluation values of the products A to D displayed at the positions PS1 to PS4 of the layout LT3 as the information used for calculating the evaluation value of the layout LT3.

For example, the calculation device 100 calculates the product evaluation value of each product based on the value calculated by dividing the number of contacts, which is the number of users who picked up each product, by the number of store visits. For example, the calculation device 100 calculates the product evaluation value of the product by the above formula (1).

In the example of FIG. 1, the calculation device 100 calculates the product evaluation values of the products A to D in the layout LT 3 as shown in the evaluation information RL3. For example, the calculation device 100 divides the number of contacts “30” of the product A displayed at the position PS1 of the layout LT3 by the number of visits “1000” to display the product A at the position PS1 of the layout LT3. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product A when displayed at the position PS1 of the layout LT3 as "3 (= 30/1000 * 100)". calculate.

Further, the calculation device 100 divides the number of contacts "50" of the product D displayed at the position PS2 of the layout LT3 by the number of visits "1000" to obtain the product D displayed at the position PS2 of the layout LT3. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product D when displayed at the position PS2 of the layout LT3 to be "5 (= 50/1000 * 100)". calculate.

Further, the calculation device 100 divides the number of contacts "5" of the product C displayed at the position PS3 of the layout LT3 by the number of visits "1000" to obtain the product C displayed at the position PS3 of the layout LT3. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product C when displayed at the position PS3 of the layout LT3 as "1 (= 10/1000 * 100)". calculate.

Further, the calculation device 100 divides the number of contacts "30" of the product B displayed at the position PS4 of the layout LT3 by the number of visits "1000" to obtain the product B displayed at the position PS4 of the layout LT3. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product B when displayed at the position PS4 of the layout LT3 as "3 (= 30/1000 * 100)". calculate.

Then, the calculation device 100 calculates the layout evaluation value of the layout LT3 based on the product evaluation values of the products A to D displayed at the positions PS1 to the position PS4 of the layout LT3. For example, the calculation device 100 calculates the average value of the product evaluation values of each product as the layout evaluation value. For example, the calculation device 100 calculates the product evaluation value of the layout by the above formula (4).

In the example of FIG. 1, since the number of products (displayed products) displayed on the shelf SC1 is "4", the calculation device 100 calculates the total of the product evaluation values of the products A to D displayed in the layout LT3. The layout evaluation value of the layout LT3 is calculated by dividing by the number of displayed products "4".

In the example of FIG. 1, as shown in the evaluation information RL3, the calculation device 100 divides the total “12 (= 3 + 5 + 1 + 3)” of the product evaluation values of the products A to D in the layout LT3 by the number of displayed products “4”. Thereby, the layout evaluation value of the layout LT3 is calculated. Specifically, the calculation device 100 calculates the layout evaluation value of the layout LT 3 as "3 (= 12/4)" by using the above equation (4).

In the example of FIG. 1, the calculation of the layout evaluation values of the three layouts LT1 to the third layout, which are the first layout to the third layout, is shown as an example, but the calculation device 100 is the layout adopted in the shelf SC1 of the X store. The layout evaluation value of each layout is calculated according to the number of patterns (types) of. For example, the calculation device 100 calculates the layout evaluation values of the fourth layout to the Nth layout (N is a number of 5 or more, for example, 100, etc.) in addition to the layout evaluation values of the layout LT1 to the layout LT3.

In this way, the calculation device 100 can appropriately calculate the evaluation regarding the layout of the product in the actual store by calculating the layout evaluation value of each layout based on the product evaluation value of the product displayed in the layout. can. In the example of FIG. 1, the calculation device 100 calculates a product evaluation value based on the number of users who picked up the displayed product and the number of users who visited the store, and the layout evaluation value is based on the product evaluation value. Is calculated. As a result, the calculation device 100 can calculate a product evaluation value for evaluating each product depending on whether or not the user has performed a predetermined action such as contact with the actually displayed product. Further, the calculation device 100 can appropriately calculate the evaluation regarding the layout of the product in the actual store by calculating the layout evaluation value of the layout showing the display mode of the product based on the calculated product evaluation value. ..

As described above, in the example of FIG. 1, the calculation device 100 calculates the layout evaluation value of the layout LT1 as “2.5”, calculates the layout evaluation value of the layout LT2 as “2.5”, and calculates the layout LT3. The layout evaluation value of is calculated as "3". In this case, the calculation device 100 can determine that the layout LT3 having the highest layout evaluation value is the most appropriate layout among the layout LT1 to the layout LT3.

For example, the calculation device 100 may generate information to be provided to an external information processing device based on the calculated layout evaluation values of the layout LT1 to the layout LT3. For example, in the calculation device 100, the layout evaluation value of the layout LT1 is "2.5", the layout evaluation value of the layout LT2 is "2.5", and the layout evaluation value of the layout LT3 is "3". Layout evaluation information indicating the above may be generated. For example, the calculation device 100 may generate list information in which the information identifying the layouts LT1 to the layout LT3 is associated with the layout evaluation values of the layouts LT1 to the layout LT3.

Further, for example, the calculation device 100 may provide the calculated layout evaluation values of the layout LT1 to the layout LT3 to an external information processing device. For example, the calculation device 100 may transmit the calculated layout evaluation values of the layout LT1 to the layout LT3 to the store terminal 20 of the X store. For example, the calculation device 100 may transmit the generated layout evaluation information to the store terminal 20 of the X store. For example, in the calculation device 100, the layout evaluation value of the layout LT1 is "2.5", the layout evaluation value of the layout LT2 is "2.5", and the layout evaluation value of the layout LT3 is "3". The layout evaluation information indicating the above may be transmitted to the store terminal 20 of the X store. For example, the calculation device 100 may transmit the generated list information to the store terminal 20 of the X store. For example, the calculation device 100 may transmit the list information associating the information identifying the layouts LT1 to the layout LT3 with the layout evaluation values of the layouts LT1 to the layout LT3 to the store terminal 20 of the X store. As a result, the manager or the like of the X store can appropriately determine which of the layouts on the shelf SC1 is desirable for the user.

[1-1. About product evaluation]
Further, in the above example, the calculation device 100 calculates a product evaluation value for each product. For example, the calculation device 100 calculates an index in which a user who has performed a predetermined action such as picking up a product at a physical store is regarded as a user similar to a user who clicks on the content on the Internet. In this way, the calculation device 100 calculates the product evaluation value of each product. In the example of FIG. 1, the calculation device 100 calculates the product evaluation value of each product when it is arranged at the position of each layout. That is, the calculation device 100 calculates the product evaluation value of the row product based on the information regarding the layout.

As described above, in the above-mentioned example, the calculation device 100 evaluates the product evaluation value of the product displayed in the actual store in the same manner as the click rate (CTR: Click Through Rate) of the content such as the advertisement of the product on the Internet. It can be calculated as an index. That is, the calculation device 100 arranges the product evaluation value of each product when it is arranged at the position of each layout in a predetermined area (position) such as an advertising space in the content such as a web page on the Internet. It is calculated as an index similar to the evaluation value (CTR) of the advertisement or the like. Thereby, the calculation device 100 can measure where and how much each product can attract the attention of the user when it is arranged (displayed).

Further, the calculation device 100 can calculate the value of each product based on the above-mentioned information. For example, the calculation device 100 may calculate the average of the product evaluation values of the products in each layout as the evaluation value of the product itself.

For example, the calculation device 100 may calculate the product-specific evaluation value (referred to as “product-specific evaluation value”) based on the following formula (5). The following formula (5) is an example, and the calculation device 100 may calculate an evaluation value indicating the value of each product such as a product-specific evaluation value by appropriately using various information.

Product-specific evaluation value = Product evaluation value / number of layouts for each layout ... (5)

In the example of FIG. 1, when there are three layouts, layout LT1 to layout LT3, the number of layouts is "3". Therefore, the calculation device 100 is a product of one product when displayed in layout LT1 to layout LT3. By dividing the total of the evaluation values by the number of layouts "3", the product-specific evaluation value of one product is calculated.

In the example of FIG. 1, the calculation device 100 divides the total “10 (= 3 + 4 + 3)” of the product evaluation values in the layout LT1 to the layout LT3 of the product A, which is one product, by the number of layouts “3” to obtain the product. Calculate the product-specific evaluation value of B. Specifically, the calculation device 100 calculates the product-specific evaluation value of the product A as "3.3 ... (= 10/3)" by using the above formula (5).

In the example of FIG. 1, the calculation device 100 divides the total product evaluation value “12 (= 5 + 4 + 3)” in the layout LT1 to the layout LT3 of the product B by the number of layouts “3” to evaluate the product unique to the product B. Calculate the value. Specifically, the calculation device 100 calculates the product-specific evaluation value of the product B as "4 (= 12/3)" by using the above formula (5). For example, the calculation device 100 may determine the value of each product based on the magnitude relationship of the product-specific evaluation values of each product. In the above case, the calculation device 100 compares the product-specific evaluation value of the product A with the product-specific evaluation value of "3.3 ..." and the product-specific evaluation value of the product B with the product-specific evaluation value "4", so that the product B is more than the product A. Determined to be of high value.

Further, in the example of FIG. 1, the calculation device 100 divides the total of the product evaluation values "6 (= 1.5 + 1.5 + 3)" in the layout LT1 to the layout LT3 of the product D by the number of layouts "3". The product-specific evaluation value of product B is calculated. Specifically, the calculation device 100 calculates the product-specific evaluation value of the product D as "2 (= 6/3)" by using the above formula (5).

Further, when a product is displayed in a physical store, the possibility that the user comes into contact with the product may change depending on the position where the product is placed. In this way, the possibility that the user comes into contact with the product is affected by factors other than the value (popularity) of the product itself. For example, the possibility that the user comes into contact with the product varies depending on the place where each shelf is placed in the store, where the product is placed on the shelf, and the like. For example, when a product is placed in a position where it is unlikely to be seen by a user who visits the store, the user contacts the product as compared with a case where the product is placed in a position where the user who visits the store is likely to see the product. It is assumed that it is unlikely to be done. For example, when a product is placed on a shelf placed in the back of a store that is difficult for users to see, compared to a case where the product is placed on a shelf placed in a store that is easily visible to users who visit the store. , It is assumed that the user is unlikely to come into contact with the product. Therefore, the calculation device 100 may calculate the evaluation value of the product in which the influence of the bias between the positions is suppressed.

For example, the calculation device 100 uses the evaluation value of each arrangement position (hereinafter, also referred to as “position evaluation value”) to correct the product evaluation value of the product arranged at each position (hereinafter, “correction evaluation”). You may also calculate (also referred to as "value"). This point will be described with reference to FIG. FIG. 11 is a diagram showing an example of calculation of an evaluation value according to an embodiment. In the example of FIG. 11, the calculation device 100 calculates the correction evaluation value of the product E placed on the position PS1 of the shelf SC1 of the X store and the correction evaluation value of the product Z placed on the position PS26 of the shelf SC21 of the Y store. The case will be described as an example. The same points as in FIG. 1 will be omitted as appropriate.

First, in the example of FIG. 11, the calculation device 100 calculates the product evaluation value of the product E arranged at the position PS1 of the shelf SC1 of the X store. As shown in the layout LT5 in FIG. 11, the product E is displayed on the position PS1 of the shelf SC1, the product F is displayed on the position PS2 of the shelf SC1, and the product G is displayed on the position PS3 of the shelf SC1. The product H is displayed at the position PS4 of the shelf SC1. The calculation device 100 acquires various information about the X store during the period when the layout LT5 is adopted on the shelf SC1 (step S21). For example, the calculation device 100 acquires various information about the X store from the store terminal 20 (see FIG. 2) of the X store during the period when the layout LT5 is adopted on the shelf SC1 (for example, the period TM5 or the like). For example, the calculation device 100 acquires information indicating the number of times each product is picked up by the user in the layout LT 5 and the number of users who have visited the X store.

For example, as shown in the store information TG5, the calculation device 100 acquires information about the X store during the period when the layout LT5 is adopted. In the example of FIG. 11, as shown in the store information TG5, the calculation device 100 acquires information indicating that the number of users visiting the X store during the period in which the layout LT5 is adopted is 500.

Further, for example, as shown in the evaluation information RL5, the calculation device 100 acquires information indicating the number of users who have picked up each product during the period in which the layout LT5 is adopted. In the example of FIG. 11, the calculation device 100 acquires information indicating that the product E is arranged at the position PS1 in the layout LT5. For example, the calculation device 100 acquires information indicating that the number of users in contact with the product E arranged at the position PS1 in the period TM5 is 10.

Then, the calculation device 100 calculates the product evaluation value of each product (step S22). In the example of FIG. 11, the calculation device 100 calculates the product evaluation values of the products E to H in the layout LT 5 as shown in the evaluation information RL5. For example, the calculation device 100 divides the number of contacts "10" of the product E displayed at the position PS1 of the layout LT5 by the number of visits "500" to display the product E at the position PS1 of the layout LT5. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product E when displayed at the position PS1 of the layout LT5 to be "2 (= 10/500 * 100)". calculate.

Then, the calculation device 100 calculates the corrected evaluation value corrected by correcting the product evaluation value of the product (step S23). In the example of FIG. 11, the calculation device 100 calculates the corrected evaluation value obtained by correcting the product evaluation value of the product E by using the position evaluation information PL5. A position evaluation value is associated with each position PS1 to PS4 in the position evaluation information PL5. In the example of FIG. 11, the position evaluation value of each position PS1 to PS4 shows the case where it is the average contact rate of the goods arranged at each position. For example, the position evaluation value of the position PS1 may be a value obtained by dividing the total number of contacts of the products arranged at the position PS1 by the number of visits to the X store.

Further, for example, the position evaluation value may be the average of the evaluation values of the products arranged at each position. For example, when the evaluation value of the product A arranged at the position PS3 is "3" and the evaluation value of the product B arranged at the position PS3 is "2", the position evaluation value of the position PS3 is "2. It may be "5 (= (3 + 2) / 2)". For example, when the evaluation value of the product A arranged at the position PS3 is "3" and the evaluation value of the product B arranged at the position PS3 is "2", the calculation device 100 uses the position evaluation value of the position PS3. May be calculated as "2.5 (= (3 + 2) / 2)". Further, for example, the calculation device 100 may store information as shown in the position evaluation information PL5 in the storage unit 120.

Then, the calculation device 100 calculates the correction evaluation value of the product by using the position evaluation value. For example, the calculation device 100 calculates the correction evaluation value of the product based on the following formula (6).

Corrected evaluation value = Position evaluation value / Product evaluation value ... (6)

In the example of FIG. 11, the calculation device 100 uses the position evaluation information PL5 to calculate the correction evaluation value of the product E as “1 (= 2/2)” as shown in the calculation formula FM5. For example, the calculation device 100 may use the calculated correction evaluation value of the product E as a unique evaluation value of the product E excluding the influence of the bias of the arrangement position.

Further, in the example of FIG. 11, the calculation device 100 calculates the product evaluation value of the product Z arranged at the position PS26 of the shelf SC21 of the Y store. As shown in the layout LT21 in FIG. 11, the products U to Z are displayed at the positions PS21 to PS26 of the shelves SC21. The calculation device 100 acquires various information about the Y store during the period when the layout LT21 is adopted on the shelf SC21 (step S24). For example, the calculation device 100 acquires various information about the Y store from the store terminal 20 (see FIG. 2) of the Y store during the period when the layout LT21 is adopted on the shelf SC21 (for example, the period TM21 or the like). For example, the calculation device 100 acquires information indicating the number of times each product is picked up by the user in the layout LT 21 and the number of users who have visited the Y store.

For example, as shown in the store information TG21, the calculation device 100 acquires information about the Y store during the period when the layout LT21 is adopted. In the example of FIG. 11, as shown in the store information TG21, the calculation device 100 acquires information indicating that the number of users visiting the Y store during the period when the layout LT21 is adopted is 2000.

Further, for example, as shown in the evaluation information RL21, the calculation device 100 acquires information indicating the number of users who have picked up each product during the period in which the layout LT21 is adopted. In the example of FIG. 11, the calculation device 100 acquires information indicating that the product Z is arranged at the position PS26 in the layout LT21. For example, the calculation device 100 acquires information indicating that the number of users in contact with the product Z arranged at the position PS26 in the period TM21 is 40.

Then, the calculation device 100 calculates the product evaluation value of each product (step S25). In the example of FIG. 11, the calculation device 100 calculates the product evaluation values of the products U to Z in the layout LT 21 as shown in the evaluation information RL21. For example, the calculation device 100 divides the number of contacts "40" of the product Z displayed at the position PS26 of the layout LT21 by the number of visits "2000" to obtain the product Z displayed at the position PS26 of the layout LT21. Calculate the product evaluation value. Specifically, the calculation device 100 uses the above formula (1) to set the product evaluation value of the product Z when displayed at the position PS26 of the layout LT21 to "2 (= 40/2000 * 100)". calculate.

Then, the calculation device 100 calculates the corrected evaluation value corrected by correcting the product evaluation value of the product (step S26). In the example of FIG. 11, the calculation device 100 calculates the corrected evaluation value corrected for the product evaluation value of the product Z by using the position evaluation information PL21. A position evaluation value is associated with each position PS21 to PS26 in the position evaluation information PL21. In the example of FIG. 11, the position evaluation value of each position PS21 to PS26 shows the case where it is the average contact rate of the goods arranged at each position. Further, for example, the calculation device 100 may store information as shown in the position evaluation information PL 21 in the storage unit 120.

Then, the calculation device 100 calculates the correction evaluation value of the product by using the position evaluation value. For example, the calculation device 100 calculates the correction evaluation value of the product based on the above formula (6).

In the example of FIG. 11, the calculation device 100 uses the position evaluation information PL21 to calculate the correction evaluation value of the product Z as “2 (= 2/1)” as shown in the calculation formula FM21. For example, the calculation device 100 may use the calculated correction evaluation value of the product Z as a unique evaluation value of the product Z excluding the influence of the bias of the arrangement position.

Here, in the example of FIG. 11, the product evaluation value of the product E and the product evaluation value of the product Z are both "2", and when the product evaluation values are compared, the calculation device 100 has the product E and the product Z. Judged as having the same value (popularity). On the other hand, since the corrected evaluation value of the product E is "1" and the corrected evaluation value of the product Z is "2", the calculation device 100 is the product when compared with the corrected evaluation values excluding the position bias. It can be determined that Z has more value (popularity) than product E.

As described above, by the above-mentioned processing, the calculation device 100 can calculate the information (evaluation value) that suppresses the influence of the arrangement position and makes it possible to confirm the popularity of each product. Therefore, the calculation device 100 suppresses the influence of the position and enables comparison between products based on the value peculiar to the product. The calculation device 100 is not limited to the above, and may calculate the evaluation value of each product by multiplying it with various layout information. For example, the calculation device 100 may calculate the corrected evaluation value based on the bias of the arrangement place (for example, the arrangement place of the shelf) in the store. For example, in the calculation device 100, when a certain product (product A) in a certain store (for example, X store) is in the store and a certain product (product B) in a certain store (for example, Y store) is in the back of the store, the Y store. The evaluation value of the product B may be calculated by making a correction to raise (increase) the evaluation value of the product B placed in the back of the. Further, in this case, the calculation device 100 may calculate the evaluation value of the product A by making a correction for reducing (decreasing) the evaluation value of the product A placed in the store. For example, the calculation device 100 makes a correction based on the position evaluation value of each arrangement position as shown in FIG. 11, so that the correction evaluation value of the product A arranged at the storefront of the X store or the back of the Y store can be used. The correction evaluation value of the arranged product B may be calculated. The above is an example, and the calculation device 100 may use various information as appropriate to calculate an evaluation value for the product in consideration of the bias of the product placement location (position).

[1-2. Layout target]
In the example of FIG. 1, in order to simplify the explanation, a case where the calculation device 100 calculates the evaluation value is shown by taking the layout of one shelf SC1 as an example, but the calculation device 100 is not limited to the shelves and is various. The evaluation value of the target layout of may be calculated. For example, the calculation device 100 may calculate the evaluation value for the layout target of the entire store. In this case, the calculation device 100 may calculate the evaluation value of the layout by using various patterns such as the arrangement position of a plurality of shelves in the store and the presence / absence of advertisement at the entrance as the layout.

[2. Configuration of calculation device]
Next, the configuration of the calculation device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the calculation device according to the embodiment. As shown in FIG. 3, the calculation device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The calculation device 100 has an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the calculation device 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network by wire or wirelessly, and transmits / receives information to / from, for example, the user terminal 10 and the store terminal 20 included in the calculation system 1.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 120 according to the embodiment includes a product information storage unit 121, a store information storage unit 122, a user information storage unit 123, an action information storage unit 124, and a collection information storage unit 125. , And an evaluation information storage unit 126.

(Product information storage unit 121)
The product information storage unit 121 according to the embodiment stores various information about the product including the product, the service, and the like. The product information storage unit 121 stores various information regarding transaction targets such as products and services sold by the store. For example, the product information storage unit 121 stores a product ID, a product name, and the like. FIG. 4 is a diagram showing an example of a product information storage unit according to an embodiment. The product information storage unit 121 shown in FIG. 4 includes items such as "product ID", "product name", and "detailed product information".

The "product ID" indicates identification information for identifying the product. Further, the "product name" indicates a specific name or the like of the product identified by the product ID. In the example of FIG. 4, the product is indicated by an abstract reference numeral such as "product A", but each product is assumed to be a specific product name or the like.

"Detailed product information" indicates information about a product identified by a product ID. "Detailed product information" indicates information indicating details such as the content of the product identified by the product ID. In the example of FIG. 4, the product detailed information is indicated by an abstract code such as "detailed information # 1", but each product detailed information is the product category, image information, manufacturer, and price of the product identified by the product ID. , Includes information about various products such as expiration date (expiration date, expiration date, etc.) and size (capacity).

For example, in the example of FIG. 4, the product identified by the product ID “GD1” is the product A, and the detailed product information is “detailed information # 1”. For example, when the product A is a confectionery X manufactured by a predetermined manufacturer, the detailed information # 1 includes details regarding various confectionery X such as an image of a package of the confectionery X and a price of 200 yen or the like. Information is included.

The product information storage unit 121 is not limited to the above, and may store various information depending on the purpose.

(Store information storage unit 122)
The store information storage unit 122 according to the embodiment stores various information about the store. FIG. 5 is a diagram showing an example of a store information storage unit according to an embodiment. For example, the store information storage unit 122 stores information about products sold by the store. The store information storage unit 122 shown in FIG. 5 includes items such as “store ID”, “store name”, “shelf”, “arrangement pattern”, and “position”.

The "store ID" indicates identification information for identifying the store that is the selling source of the product. Further, the "store name" indicates a specific name or the like of the store identified by the store ID. In the example of FIG. 4, the product is indicated by an abstract code such as "X store", but each store name is a specific store name such as "supermarket S ○○ store" or "convenience store C □□ store". And so on.

"Shelf" refers to a shelf placed in the corresponding store. The “arrangement pattern” indicates an arrangement pattern of goods on the corresponding shelf. In the example of FIG. 5, the arrangement pattern is indicated by an abstract code such as "PT1", but each arrangement pattern contains information for specifying the number of products to be arranged on the corresponding shelf and the area occupied by each position on the shelf. include. "Position" indicates a position included in the corresponding arrangement pattern. In the example of FIG. 5, the positions are indicated by abstract reference numerals such as “PS1”, but each position includes information associated with information specifying an area occupied on the shelf in the information of the corresponding arrangement pattern. For example, in the arrangement pattern PT1, information of "upper left = position PS1", "upper right = position PS2", "lower left = position PS3", and "lower right = position PS4" is stored, and each position is stored in which part of the shelf. The corresponding is specified.

(User information storage unit 123)
The user information storage unit 123 according to the embodiment stores various information related to user attributes. For example, the user information storage unit 123 stores user attribute information. FIG. 6 is a diagram showing an example of a user information storage unit according to an embodiment. The user information storage unit 123 shown in FIG. 6 includes items such as "user ID", "age", and "gender".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. "Age" indicates the age of the user who uses the user terminal 10. The "age" may be a specific age of the user identified by the user ID, for example, 35 years old. “Gender” indicates the gender of the user who uses the user terminal 10.

For example, in the example shown in FIG. 6, the age of the user identified by the user ID "U1" is "20's", and the gender of the user is "female". Further, for example, in the example shown in FIG. 6, the age of the user identified by the user ID "U2" is "20's", and the gender of the user is "female".

The user information storage unit 123 is not limited to the above, and may store various information depending on the purpose. For example, the user information storage unit 123 may store information regarding the demographic attributes and information regarding the psychographic attributes of the user. For example, the user information storage unit 123 may store information such as a name, an address, a place of employment, a family structure, income, interests, and a lifestyle.

(Behavior information storage unit 124)
The behavior information storage unit 124 according to the embodiment stores various information related to the user's behavior. FIG. 7 is a diagram showing an example of the behavior information storage unit according to the embodiment. For example, the behavior information storage unit 124 stores various behavior information including browsing of contents, posting of images, searching, etc. performed by using the user terminal 10 of each user. The action information storage unit 124 shown in FIG. 7 includes items such as "user ID", "action ID", "type", "content", and "date and time".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. Further, the "behavior ID" indicates information that identifies the user's behavior. Further, "type" indicates information regarding the type of action of the corresponding user. Further, "content" indicates the content targeted in the corresponding user's behavior. The "date and time" indicates the date and time when the corresponding user's action was performed. Although the "date and time" is abstractly illustrated as "dt11" or the like, a specific date and time such as "December 16, 2017 21:37:58" may be stored.

For example, in the example of FIG. 7, the user (user U1) identified by the user ID “U1” is an action identified by the action ID “AC11” (behavior AC11) or an action identified by the action ID “AC12” (user U1). It indicates that the action AC12) etc. was performed. In the example of FIG. 7, it is shown that the user U1 makes contact with the product A (behavior AC11) at the X store at the date and time dt11. Specifically, in the example of FIG. 7, it is shown that the user U1 performed the action of picking up the product A at the X store (behavior AC11) at the date and time dt11. Further, in the example of FIG. 7, it is shown that the user U1 purchased the product A at the X store at the date and time dt12 after picking up the product A at the date and time dt11.

Further, for example, in the example of FIG. 7, it is shown that the user (user U5) identified by the user ID “U5” has performed an action (behavior AC51) identified by the action ID “AC51”. In the example of FIG. 7, it is shown that the user U5 makes contact with the product B (behavior AC51) at the X store at the date and time dt51. Specifically, in the example of FIG. 7, it is shown that the user U5 has performed the action of picking up the product B (behavior AC51) at the X store at the date and time dt51.

The behavior information storage unit 124 is not limited to the above, and may store various information depending on the purpose. For example, the action information storage unit 124 may store the user's position information when each action information is acquired in association with each action information. Further, FIG. 7 shows a case where the action information is stored in the action information storage unit 124 for each user ID, but the action information is not limited to each user ID and may be stored, for example, in chronological order.

(Collecting information storage unit 125)
The collected information storage unit 125 according to the embodiment stores various information extracted as information that is the basis of evaluation calculation. FIG. 8 is a diagram showing an example of the collected information storage unit according to the embodiment. For example, the collected information storage unit 125 shows information collected based on various information acquired from the store terminal 20. Further, for example, the collected information storage unit 125 stores information that is extracted from the behavior information storage unit 124 and is the basis of the collected evaluation calculation. In the collected information storage unit 125 shown in FIG. 8, items such as "target store", "period", "number of store visits", "target shelf", "layout", "position", "product", and "contact number" are included. included. For example, the calculation device 100 may acquire information indicating the period during which the product is sold in each layout and the number of store visits during the sale in the layout from the store terminal 20 of the target store.

In addition, "target store" indicates a store for which information is collected. A store ID or the like may be stored in the "target store". "Period" indicates the period for which the corresponding information is collected. The "number of store visits" indicates the number of users who visited the target store during the corresponding period. Further, the "target shelf" indicates a shelf for which information is collected. “Layout” indicates a layout for which information is collected. In this case, the "layout" indicates the layout of the arrangement of goods on the target shelf during the corresponding information collection period. In the example of FIG. 8, in the period TM1, the layout LT1 is adopted in the shelf SC1 and the products A to D are sold. "Position" indicates a placement position in the corresponding layout. "Product" indicates a product placed at a corresponding position. Further, the "contact number" indicates the number of users who have contacted the corresponding product in the corresponding period.

For example, in the example of FIG. 8, for the X store which is the target store, the information collected about the sale by the shelf SC1 in each of the period TM1 to the period TM3 is illustrated. For example, it shows that the number of users who visited the X store during the period TM1 is 1000. Further, it is shown that the layout adopted for the shelf SC1 in the period TM1 is the layout LT1.

Further, it is shown that the product A is arranged at the position PS1 in the layout LT1. It is shown that the number of users in contact with the product A arranged at the position PS1 in the period TM1 is 30. Further, it is shown that the product B is arranged at the position PS2 in the layout LT1. It is shown that the number of users in contact with the product B arranged at the position PS2 in the period TM1 is 50.

Further, it is shown that the product C is arranged at the position PS3 in the layout LT1. It is shown that the number of users in contact with the product C arranged at the position PS3 in the period TM1 is five. Further, it is shown that the product D is arranged at the position PS4 in the layout LT1. It is shown that the number of users in contact with the product D arranged at the position PS4 in the period TM1 is 15.

Further, for example, it is shown that the number of users who visited the X store during the period TM2 is 1000. Further, it is shown that the layout adopted for the shelf SC1 in the period TM2 is the layout LT2.

Further, it is shown that the product B is arranged at the position PS1 in the layout LT2. It is shown that the number of users in contact with the product A arranged at the position PS1 in the period TM2 is 40. Further, it is shown that the product A is arranged at the position PS2 of the layout LT12. It is shown that the number of users in contact with the product A arranged at the position PS2 in the period TM2 is 40.

Further, it is shown that the product C is arranged at the position PS3 in the layout LT1. It is shown that the number of users in contact with the product C arranged at the position PS3 in the period TM2 is five. Further, it is shown that the product D is arranged at the position PS4 in the layout LT1. It is shown that the number of users in contact with the product D arranged at the position PS4 in the period TM2 is 15.

The collected information storage unit 125 is not limited to the above, and may store various information depending on the purpose. For example, the collected information storage unit 125 may store information that identifies a contact user for each product.

(Evaluation information storage unit 126)
The evaluation information storage unit 126 according to the embodiment stores various information related to the evaluation. The evaluation information storage unit 126 stores various information such as the calculated layout and evaluation of the product. FIG. 9 is a diagram showing an example of an evaluation information storage unit according to an embodiment. The evaluation information storage unit 126 shown in FIG. 9 includes items such as "target store", "layout", "evaluation value", "product", and "evaluation value".

In addition, "target store" indicates a store for which information is collected. A store ID or the like may be stored in the "target store". “Layout” indicates a layout to be evaluated and calculated. In this case, the "layout" stores information corresponding to the information for specifying the layout stored in the collected information storage unit 125. The "evaluation value" indicates an evaluation value (layout evaluation value) of the corresponding layout. "Goods" refers to goods sold in the corresponding layout. Further, the "evaluation value" indicates the evaluation value (product evaluation value) of the product when it is sold in the corresponding layout.

For example, in the example of FIG. 9, the evaluation values for each layout of layout LT1 to layout LT3 based on the information collected in the X store are shown. For example, it is shown that the evaluation value of the layout LT1 in the X store is "2.5".

Further, it is shown that the evaluation value of the product A sold in the layout LT1 is "3". That is, it is shown that the evaluation value of the product A sold at the position PS1 of the shelf SC1 is "3". Further, it is shown that the evaluation value of the product B sold in the layout LT2 is "5". That is, it is shown that the evaluation value of the product B sold at the position PS2 of the shelf SC1 is "5".

Further, it is shown that the evaluation value of the product C sold in the layout LT1 is "0.5". That is, it is shown that the evaluation value of the product C sold at the position PS3 of the shelf SC1 is "0.5". Further, it is shown that the evaluation value of the product D sold in the layout LT4 is "1.5". That is, it is shown that the evaluation value of the product D sold at the position PS4 of the shelf SC1 is "1.5".

Further, the evaluation information storage unit 126 is not limited to the above, and may store various information depending on the purpose. Further, the collected information storage unit 125 and the evaluation information storage unit 126 may be integrated. In this case, for example, the collected information storage unit 125 may store the evaluation value stored in the evaluation information storage unit 126. For example, the collection information storage unit 125 may store the layout evaluation value in association with each layout and store the product evaluation value in association with each combination of each position and the product. In this case, the calculation device 100 does not have to have the evaluation information storage unit 126.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller, and is stored in a storage device inside the calculation device 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). It is realized by executing various programs (corresponding to an example of a calculation program) using RAM as a work area. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 130 includes an acquisition unit 131, an extraction unit 132, a calculation unit 133, a generation unit 134, and a provision unit 135, and has functions and operations of information processing described below. Realize or execute.

(Acquisition unit 131)
The acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires various information from an external information processing device such as a user terminal 10 or a store device 20. For example, the acquisition unit 131 acquires various information from the storage unit 120. For example, the acquisition unit 131 acquires various information from the product information storage unit 121, the store information storage unit 122, the user information storage unit 123, the behavior information storage unit 124, the collection information storage unit 125, the evaluation information storage unit 126, and the like.

The acquisition unit 131 includes information on the layout of the displayed products, which are the products displayed in the actual store, and information indicating the action target products, which are the products in which the user who entered the actual store has performed a predetermined action among the displayed products. And get. In addition, the acquisition unit 131 acquires information indicating the action target product detected by a predetermined sensor arranged in the actual store.

Further, the acquisition unit 131 has information indicating the number of entering users who have entered the actual store in a predetermined period and information indicating the number of behavioral users who have performed a predetermined action in a predetermined period. And get. Further, the acquisition unit 131 is information indicating the number of users who have entered the actual store in a predetermined period, and a user who has performed a predetermined action on one action target product in the predetermined period. Acquires information indicating the number of certain behavior users. In addition, the acquisition unit 131 acquires information on a plurality of layouts in which the display products are arranged differently, and information indicating an action target product for each of the plurality of layouts.

In addition, the acquisition unit 131 acquires information indicating the action target product with which the user has contacted. In addition, the acquisition unit 131 acquires information indicating the action target product picked up by the user. In addition, the acquisition unit 131 acquires information indicating the action target product picked up by the user. In addition, the acquisition unit 131 acquires information indicating the action target product purchased by the user. The acquisition unit 131 acquires information indicating an action target product, which is a product in which a user who has entered the actual store has performed a predetermined action, among the displayed products which are the products displayed in the actual store. The acquisition unit 131 acquires information regarding the layout of the displayed products.

In the example of FIG. 1, the acquisition unit 131 acquires various information about the X store during the period when the layout LT1 is adopted on the shelf SC1. Further, the acquisition unit 131 acquires various information about the X store from the store terminal 20 (see FIG. 2) of the X store during the period when the layout LT1 is adopted on the shelf SC1 (for example, the period TM1 or the like). Further, the acquisition unit 131 acquires information indicating the number of times each product is picked up by the user in the layout LT1 and the number of users who have visited the X store. Further, as shown in the store information TG1, the acquisition unit 131 acquires information about the X store during the period when the layout LT1 is adopted. Further, as shown in the store information TG1, the acquisition unit 131 acquires information indicating that the number of users visiting the X store during the period in which the layout LT1 is adopted is 1000.

Further, in the example of FIG. 1, as shown in the evaluation information RL1, the acquisition unit 131 acquires information indicating the number of users who have picked up each product during the period in which the layout LT1 is adopted. Further, the acquisition unit 131 acquires information indicating that the product A is arranged at the position PS1 in the layout LT1. Further, the acquisition unit 131 acquires information indicating that the number of users in contact with the product A arranged at the position PS1 in the period TM1 is 30. Further, the acquisition unit 131 acquires information indicating that the product B is arranged at the position PS2 in the layout LT1. Further, the acquisition unit 131 acquires information indicating that the number of users in contact with the product B arranged at the position PS2 in the period TM1 is 50.

Further, the acquisition unit 131 acquires information indicating that the product C is arranged at the position PS3 in the layout LT1. Further, the acquisition unit 131 acquires information indicating that the number of users in contact with the product C arranged at the position PS3 in the period TM1 is five. Further, the acquisition unit 131 acquires information indicating that the product D is arranged at the position PS4 in the layout LT1. Further, the acquisition unit 131 acquires information indicating that the number of users in contact with the product D arranged at the position PS4 in the period TM1 is 15. Further, in the example of FIG. 1, the acquisition unit 131 similarly acquires various information about the layout LT2 and the layout LT3. For example, the acquisition unit 131 may acquire various information (excluding the calculated evaluation value) as shown in the store information TG1 to the store information TG3 and the evaluation information RL1 to the evaluation information RL3 from the store terminal 20 of the X store. Further, the acquisition unit 131 may store information as shown in the store information TG1 and the evaluation information RL1 in the storage unit 120 in association with the period TM1. The calculation device 100 is an external information processing device such as the store terminal 20 of the X store that provides various information (excluding the calculated evaluation value) as shown in the store information TG1 to the store information TG3 and the evaluation information RL1 to the evaluation information RL3. If it can be obtained from, it is not necessary to have the extraction unit 132.

(Extraction unit 132)
The extraction unit 132 extracts various information. For example, the extraction unit 132 extracts information from various information from the storage unit 120. For example, the extraction unit 132 extracts various information from the product information storage unit 121, the store information storage unit 122, the user information storage unit 123, the behavior information storage unit 124, the collection information storage unit 125, the evaluation information storage unit 126, and the like.

For example, the extraction unit 132 extracts information indicating an action target product with which the user has contacted from the user's action information acquired by the acquisition unit 131. For example, the extraction unit 132 obtains various information (calculated evaluation values) as shown in the store information TG1 to the store information TG3 and the evaluation information RL1 to the evaluation information RL3 based on the information acquired from the store terminal 20 and the user terminal 10. Except) may be extracted. Further, the extraction unit 132 may store the extracted information as shown in the store information TG1 to the store information TG3 and the evaluation information RL1 to the evaluation information RL3 in the storage unit 120 in association with each of the period TM1 to the period TM3. ..

For example, the extraction unit 132 extracts various information about the X store during the period when the layout LT1 is adopted on the shelf SC1 based on the information stored in the storage unit 120 such as the behavior information storage unit 124. Further, the extraction unit 132 X in the period (for example, period TM1 or the like) in which the layout LT1 is adopted on the shelf SC1 from the store terminal 20 (see FIG. 2) of the X store based on the information stored in the storage unit 120. Extract various information about the store. Further, the extraction unit 132 extracts information indicating the number of times each product is picked up by the user in the layout LT1 and the number of users who have visited the X store, based on the information stored in the storage unit 120. Further, the extraction unit 132 extracts information about the X store during the period in which the layout LT1 as shown in the store information TG1 is adopted, based on the information stored in the storage unit 120. Further, the extraction unit 132 extracts information indicating that the number of users visiting the X store during the period in which the layout LT1 as shown in the store information TG1 is 1000 is 1000.

Further, in the example of FIG. 1, the extraction unit 132 determines the number of users who picked up each product during the period in which the layout LT1 as shown in the evaluation information RL1 was adopted, based on the information stored in the storage unit 120. Extract the information shown. Further, the extraction unit 132 extracts information indicating that the product A is arranged at the position PS1 in the layout LT1 based on the information stored in the storage unit 120. Further, the extraction unit 132 extracts information indicating that the number of users in contact with the product A arranged at the position PS1 in the period TM1 is 30 based on the information stored in the storage unit 120. Further, the extraction unit 132 extracts information indicating that the product B is arranged at the position PS2 in the layout LT1 based on the information stored in the storage unit 120. Further, the extraction unit 132 extracts information indicating that the number of users in contact with the product B arranged at the position PS2 in the period TM1 is 50 based on the information stored in the storage unit 120.

Further, the extraction unit 132 extracts information indicating that the product C is arranged at the position PS3 in the layout LT1 based on the information stored in the storage unit 120. Further, the extraction unit 132 extracts information indicating that the number of users in contact with the product C arranged at the position PS3 in the period TM1 is 5 based on the information stored in the storage unit 120. Further, the extraction unit 132 extracts information indicating that the product D is arranged at the position PS4 in the layout LT1 based on the information stored in the storage unit 120. Further, the extraction unit 132 extracts information indicating that the number of users in contact with the product D arranged at the position PS4 in the period TM1 is 15 based on the information stored in the storage unit 120.

(Calculation unit 133)
The calculation unit 133 calculates various information. For example, the calculation unit 133 calculates various evaluation information. For example, the calculation unit 133 calculates various evaluation values.

The calculation unit 133 calculates an evaluation value indicating an evaluation regarding the layout based on the information indicating the action target product acquired by the acquisition unit 131. The calculation unit 133 calculates the evaluation value based on the number of users entering the store and the number of behavioral users. The calculation unit 133 calculates an evaluation value for one action target product based on the number of entering users and the number of action users. The calculation unit 133 calculates the evaluation value for each of the plurality of layouts based on the information indicating the action target product for each of the plurality of layouts acquired by the acquisition unit 131. The calculation unit 133 calculates an evaluation value indicating an evaluation of the action target product based on the information indicating the action target product acquired by the acquisition unit 131. The calculation unit 133 calculates the evaluation value of the action target product based on the information regarding the layout acquired by the acquisition unit 131.

In the example of FIG. 1, the calculation unit 133 calculates the layout evaluation value of the layout LT1. The calculation unit 133 calculates the product evaluation values of the products A to D displayed at the positions PS1 to PS4 of the layout LT1 as the information used for calculating the evaluation value of the layout LT1.

For example, the calculation unit 133 calculates the product evaluation value of each product based on the value calculated by dividing the number of users (contact numbers) who picked up each product by the number of store visits. For example, the calculation unit 133 calculates the product evaluation value of the product by the above formula (1).

In the example of FIG. 1, the calculation unit 133 calculates the product evaluation values of the products A to D in the layout LT1 as shown in the evaluation information RL1. For example, the calculation unit 133 divides the number of contacts "30" of the product A displayed at the position PS1 of the layout LT1 by the number of visits "1000", so that the product A displayed at the position PS1 of the layout LT1 is displayed. Calculate the product evaluation value. Specifically, the calculation unit 133 uses the above formula (1) to set the product evaluation value of the product A when displayed at the position PS1 of the layout LT1 to "3 (= 30/1000 * 100)". calculate.

Further, the calculation unit 133 divides the number of contacts "50" of the product B displayed at the position PS2 of the layout LT1 by the number of visits "1000", so that the product B displayed at the position PS2 of the layout LT1 is displayed. Calculate the product evaluation value. Specifically, the calculation unit 133 uses the above formula (1) to set the product evaluation value of the product B when displayed at the position PS2 of the layout LT1 to "5 (= 50/1000 * 100)". calculate.

Further, the calculation unit 133 divides the number of contacts "5" of the product C displayed at the position PS3 of the layout LT1 by the number of visits "1000", so that the product C displayed at the position PS3 of the layout LT1 is displayed. Calculate the product evaluation value. Specifically, the calculation unit 133 uses the above formula (1) to set the product evaluation value of the product C when it is displayed at the position PS3 of the layout LT1 to "0.5 (= 5/1000 * 100). Is calculated.

Further, the calculation unit 133 divides the number of contacts "15" of the product D displayed at the position PS4 of the layout LT1 by the number of visits "1000" to obtain the product D displayed at the position PS4 of the layout LT1. Calculate the product evaluation value. Specifically, the calculation unit 133 uses the above formula (1) to set the product evaluation value of the product D when displayed at the position PS4 of the layout LT1 to "1.5 (= 15/1000 * 100). Is calculated.

Then, the calculation unit 133 calculates the layout evaluation value of the layout LT1 based on the product evaluation values of the products A to D displayed in the positions PS1 to the position PS4 of the layout LT1. For example, the calculation unit 133 calculates the average value of the product evaluation values of each product as the layout evaluation value. For example, the calculation unit 133 calculates the product evaluation value of the layout by the above formula (4).

In the example of FIG. 1, as shown in the evaluation information RL1, the calculation unit 133 displays the total “10 (= 3 + 5 + 0.5 + 1.5)” of the product evaluation values of the products A to D in the layout LT1 as the number of products “4”. ], The layout evaluation value of the layout LT1 is calculated. Specifically, the calculation unit 133 calculates the layout evaluation value of the layout LT1 as "2.5 (= 10/4)" by using the above equation (4).

Further, in the example of FIG. 1, the calculation unit 133 calculates the layout evaluation value for the layout LT2 and the layout LT3 as well as the layout LT1. In the example of FIG. 1, the calculation unit 133 calculates the layout evaluation value of the layout LT2 as “2.5” and the layout evaluation value of the layout LT3 as “3”.

(Generation unit 134)
The generation unit 134 generates various information. For example, the generation unit 134 generates various information regarding the product evaluation value and the layout evaluation value. The generation unit 134 generates various information based on the product evaluation value and the layout evaluation value calculated by the calculation unit 133. For example, the generation unit 134 generates information to be provided to an external information processing device.

The generation unit 134 may generate information to be provided to an external information processing device based on the layout evaluation values of the layout LT1 to the layout LT3 calculated by the calculation unit 133. For example, in the generation unit 134, the layout evaluation value of the layout LT1 is "2.5", the layout evaluation value of the layout LT2 is "2.5", and the layout evaluation value of the layout LT3 is "3". Generates layout evaluation information indicating. For example, the generation unit 134 generates list information in which the information identifying the layouts LT1 to the layout LT3 is associated with the layout evaluation values of the layouts LT1 to the layout LT3.

(Providing section 135)
The providing unit 135 provides various information. For example, the providing unit 135 provides various information to an external device such as a user terminal 10 or a store terminal 20. For example, the providing unit 135 transmits various information to an external device such as a user terminal 10 or a store terminal 20. For example, the providing unit 135 distributes various information to an external device such as a user terminal 10 or a store terminal 20.

For example, the provision unit 135 provides evaluation information to the store. For example, the providing unit 135 transmits the calculated evaluation value of the layout to the store terminal 20. Further, for example, the providing unit 135 provides the calculated layout evaluation values of the layout LT1 to the layout LT3 to an external information processing device. For example, the providing unit 135 transmits the calculated layout evaluation values of the layout LT1 to the layout LT3 to the store terminal 20 of the X store.

For example, the providing unit 135 transmits the layout evaluation information generated by the generating unit 134 to the store terminal 20 of the X store. For example, in the provision unit 135, the layout evaluation value of the layout LT1 is "2.5", the layout evaluation value of the layout LT2 is "2.5", and the layout evaluation value of the layout LT3 is "3". The layout evaluation information indicating the above is transmitted to the store terminal 20 of the X store. For example, the providing unit 135 transmits the list information generated by the generating unit 134 to the store terminal 20 of the X store. For example, the providing unit 135 transmits the list information in which the information identifying the layout LT1 to the layout LT3 and the layout evaluation value of each layout LT1 to the layout LT3 are associated with each other to the store terminal 20 of the X store.

[3. Calculation process flow]
Here, the procedure of the calculation process by the calculation apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 10 is a flowchart showing an example of the calculation process according to the embodiment.

As shown in FIG. 10, the calculation device 100 acquires information regarding the layout of the displayed products in the actual store (step S101). In the example of FIG. 1, in the calculation device 100, the product A is displayed at the position PS1 of the shelf SC1, the product B is displayed at the position PS2 of the shelf SC1, and the product C is displayed at the position PS3 of the shelf SC1. Information about the layout LT1 on which the product D is displayed is acquired in the position PS4 of the display and the shelf SC1.

Further, the calculation device 100 acquires information indicating an action target product in which the user who has entered the actual store has performed a predetermined action (step S102). In the example of FIG. 1, the calculation device 100 acquires information indicating that the number of users in contact with the product A arranged at the position PS1 in the layout LT1 is 30. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product B arranged at the position PS2 in the layout LT1 is 50. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product C arranged at the position PS3 in the layout LT1 is five. Further, the calculation device 100 acquires information indicating that the number of users in contact with the product D arranged at the position PS4 in the layout LT1 is 15.

Then, the calculation device 100 calculates the evaluation value of each displayed product from the acquired information (step S103). In the example of FIG. 1, the calculation device 100 calculates the product evaluation value of the product A when it is displayed at the position PS1 of the layout LT1 as “3” using the above formula (1). Further, the calculation device 100 calculates the product evaluation value of the product B when it is displayed at the position PS2 of the layout LT1 as "5", and calculates the product evaluation value of the product C when it is displayed at the position PS3 of the layout LT1. It is calculated as "0.5", and the product evaluation value of the product D when displayed at the position PS4 of the layout LT1 is calculated as "1.5".

Then, the calculation device 100 calculates the evaluation value of the layout based on the calculated evaluation value of each displayed product (step S104). In the example of FIG. 1, the calculation device 100 divides the total product evaluation value “10” of the product A to the product D in the layout LT1 by the number of displayed products “4” to set the layout evaluation value of the layout LT1 to “2”. .5 "is calculated.

[4. effect〕
As described above, the calculation device 100 according to the embodiment includes an acquisition unit 131 and a calculation unit 133. The acquisition unit 131 includes information on the layout of the displayed products, which are the products displayed in the actual store, and information indicating the action target products, which are the products in which the user who entered the actual store has performed a predetermined action among the displayed products. And get. The calculation unit 133 calculates an evaluation value indicating an evaluation regarding the layout based on the information indicating the action target product acquired by the acquisition unit 131.

As a result, the calculation device 100 according to the embodiment is the information regarding the layout of the displayed products, which are the products displayed in the actual store, and the displayed products, in which the user who has entered the actual store has performed a predetermined action. By using the information indicating a certain action target product, it is possible to calculate the evaluation value indicating the evaluation regarding the layout based on whether or not the user has performed an action, so that the evaluation regarding the layout of the product in the actual store is appropriately calculated. can do.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 acquires information indicating the action target product detected by a predetermined sensor arranged in the actual store.

As a result, the calculation device 100 according to the embodiment appropriately calculates the evaluation regarding the layout of the product in the actual store by acquiring the information indicating the action target product detected by the predetermined sensor arranged in the actual store. be able to.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 includes information indicating the number of users who have entered the actual store in a predetermined period, and a user who has performed a predetermined action in the predetermined period. The information indicating the number of behavioral users is acquired. The calculation unit 133 calculates the evaluation value based on the number of users entering the store and the number of behavioral users.

As a result, the calculation device 100 according to the embodiment calculates the evaluation value based on the number of users entering the store and the number of behavioral users, so that how many users actually enter the store Since the evaluation can be calculated based on whether or not the action was taken, the evaluation regarding the layout of the product in the actual store can be appropriately calculated.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 indicates information indicating the number of users who have entered the actual store in a predetermined period, and the information for one action target product in the predetermined period. The information indicating the number of behavioral users who have performed a predetermined behavior is acquired. The calculation unit 133 calculates an evaluation value for one action target product based on the number of entering users and the number of action users.

As a result, the calculation device 100 according to the embodiment calculates the evaluation value of one action target product based on the number of entering users and the number of action users, and among the users who actually enter the store. Since the evaluation of the product in the layout can be calculated based on how many users have performed the action, the evaluation of the layout of the product in the actual store can be appropriately calculated.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 acquires information on a plurality of layouts in which the display products are arranged differently and information indicating an action target product for each of the plurality of layouts. The calculation unit 133 calculates the evaluation value for each of the plurality of layouts based on the information indicating the action target product for each of the plurality of layouts acquired by the acquisition unit 131.

Thereby, the calculation device 100 according to the embodiment can appropriately calculate the evaluation regarding the layout of the product in the actual store by calculating the evaluation value for each of the plurality of layouts. In this way, the calculation device 100 can individually calculate the evaluation value for each layout, so that comparisons between layouts are possible.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 acquires information indicating the action target product with which the user has contacted.

As a result, the calculation device 100 according to the embodiment acquires the information indicating the action target product that the user has contacted, and evaluates the layout of the product in the actual store based on whether or not the user has contacted the product. It can be calculated appropriately.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 acquires information indicating the action target product picked up by the user.

As a result, the calculation device 100 according to the embodiment relates to the layout of the product in the actual store based on whether or not the user has touched the product by acquiring the information indicating the action target product picked up by the user. The evaluation can be calculated appropriately.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 acquires information indicating the action target product picked up by the user.

As a result, the calculation device 100 according to the embodiment acquires the information indicating the action target product picked up by the user, and the layout of the product in the actual store is based on whether or not the user picks up the product. Can be calculated appropriately.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 acquires information indicating the action target product purchased by the user.

As a result, the calculation device 100 according to the embodiment acquires the information indicating the action target product purchased by the user, and evaluates the layout of the product in the actual store based on whether or not the user has purchased the product. It can be calculated appropriately.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 is an action target product which is a product in which a user who has entered the actual store performs a predetermined action among the displayed products which are the products displayed in the actual store. Get the information that indicates. The calculation unit 133 calculates an evaluation value indicating an evaluation of the action target product based on the information indicating the action target product acquired by the acquisition unit 131.

As a result, the calculation device 100 according to the embodiment displays information indicating the action target product, which is a product in which the user who has entered the actual store has performed a predetermined action, among the displayed products which are the products displayed in the actual store. By using the product, it is possible to calculate an evaluation value indicating an evaluation of the product based on whether or not the user has performed an action, so that the evaluation of the product in the actual store can be appropriately calculated.

Further, in the calculation device 100 according to the embodiment, the acquisition unit 131 acquires information regarding the layout of the displayed products. The calculation unit 133 calculates the evaluation value of the action target product based on the information regarding the layout acquired by the acquisition unit 131.

As a result, the calculation device 100 according to the embodiment calculates the evaluation value of the action target product based on the information on the layout, and takes into account the layout such as the arrangement position of the product, and evaluates the evaluation of the product. Since the value can be calculated, the evaluation of the product in the actual store can be appropriately calculated.

[5. Hardware configuration]
The calculation device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 12 is a hardware configuration diagram showing an example of a computer that realizes the function of the calculation device. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the network N and sends the data to the CPU 1100, and provides the data generated by the CPU 1100 to the other device via the network N.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the calculation device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the network N.

The embodiments of the present application have been described in detail with reference to the drawings, but these are examples, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure line of the invention. It is possible to carry out the present invention in other forms described above.

[6. others〕
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily generated unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

In addition, the processes described in the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Calculation system 100 Calculation device 121 Product information storage unit 122 Store information storage unit 123 User information storage unit 124 Behavior information storage unit 125 Collected information storage unit 126 Evaluation information storage unit 130 Control unit 131 Acquisition unit 132 Extraction unit 133 Calculation unit 134 Generation Department 135 Providing Department 10 User Terminal 20 Store Terminal N Network

Claims (12)

Multiple layouts including a first layout corresponding to a first period in which the arrangement of displayed products, which are products displayed in a physical store, is different, a second layout corresponding to the second period, and a third layout corresponding to the third period. The user who entered the physical store during the first period, the second period, or the third period of the displayed products performs an action of visually recognizing the product as a predetermined action. The acquisition unit that acquires the information indicating the product to be acted as the product that has been performed, and the acquisition unit.
Based on the information indicating the action target product acquired by the acquisition unit, the number of first users who performed the predetermined action in the first layout is within a predetermined range from the action target product in the first period. The first evaluation value corresponding to the first layout is calculated based on the value divided by the number of located first proximity users, and the number of second users who have performed the predetermined action in the second layout is the second. The second evaluation value corresponding to the second layout is calculated based on the value divided by the number of second proximity users located within the predetermined range from the action target product during the period, and the predetermined value is calculated in the third layout. A third evaluation value corresponding to the third layout based on a value obtained by dividing the number of third users who performed an action by the number of third proximity users located within a predetermined range from the action target product in the third period. By calculating, a calculation unit that calculates a plurality of evaluation values indicating evaluations for each of the plurality of layouts, and a calculation unit.
A providing unit that provides layout evaluation information indicating an evaluation value for each layout calculated by the calculation unit to a store terminal used by the actual store, and a providing unit.
A calculation device characterized by being provided with. The acquisition unit
The calculation device according to claim 1, wherein the information indicating the action target product detected by a predetermined sensor arranged in the physical store is acquired. The acquisition unit
Information on a plurality of layouts in which the arrangement of the displayed products is different and information indicating the action target product for each of the plurality of layouts are acquired.
The calculation unit
The first or second aspect of the present invention, wherein the evaluation value for each of the plurality of layouts is calculated based on the information indicating the action target product for each of the plurality of layouts acquired by the acquisition unit. Calculation device. The acquisition unit
The calculation device according to any one of claims 1 to 3 , wherein the information indicating the action target product with which the user has come into contact is acquired. The acquisition unit
The calculation device according to any one of claims 1 to 4 , wherein the information indicating the action target product picked up by the user is acquired. The acquisition unit
The calculation device according to any one of claims 1 to 5 , wherein the information indicating the action target product purchased by the user is acquired. Among the displayed products that are displayed in the first layout corresponding to the first period, the second layout corresponding to the second period, and the third layout corresponding to the third period in the actual store, the above-mentioned first. Information indicating an action target product that is the product in which the user who entered the physical store performed an action of visually recognizing the product as a predetermined action during one period, the second period, or the third period. And the acquisition department to acquire
The information indicating the action target product acquired by the acquisition unit and the position within a predetermined range from the action target product in each of the first period, the second period, and the third period in the actual store. Using the first evaluation value corresponding to the first layout, the second evaluation value corresponding to the second layout, and the third evaluation value corresponding to the third layout, which are calculated based on the number of nearby users. Then, a calculation unit that calculates an evaluation value indicating the evaluation of the action target product, and
A providing unit that provides layout evaluation information indicating an evaluation value for each layout calculated by the calculation unit to a store terminal used by the actual store, and a providing unit.
A calculation device characterized by being provided with. The acquisition unit
Obtain information about the layout of the displayed products and
The calculation unit
The calculation device according to claim 7 , wherein the evaluation value of the action target product is calculated based on the information regarding the layout acquired by the acquisition unit. It is a calculation method performed by a computer.
Multiple layouts including a first layout corresponding to a first period in which the arrangement of displayed products, which are products displayed in a physical store, is different, a second layout corresponding to the second period, and a third layout corresponding to the third period. The user who entered the physical store during the first period, the second period, or the third period of the displayed products performs an action of visually recognizing the product as a predetermined action. The acquisition process to acquire the information indicating the product to be acted as the product, and the acquisition process.
Based on the information indicating the action target product acquired by the acquisition step, the number of first users who performed the predetermined action in the first layout is within a predetermined range from the action target product in the first period. The first evaluation value corresponding to the first layout is calculated based on the value divided by the number of located first proximity users, and the number of second users who have performed the predetermined action in the second layout is the second. The second evaluation value corresponding to the second layout is calculated based on the value divided by the number of second proximity users located within the predetermined range from the action target product during the period, and the predetermined value is calculated in the third layout. A third evaluation value corresponding to the third layout based on a value obtained by dividing the number of third users who performed an action by the number of third proximity users located within a predetermined range from the product subject to the action in the third period. By calculating, a calculation step of calculating a plurality of evaluation values indicating an evaluation for each of the plurality of layouts, and a calculation step.
A provision process of providing layout evaluation information indicating an evaluation value for each layout calculated by the calculation process to a store terminal used by the actual store, and a process of providing the layout evaluation information.
A calculation method characterized by including. Multiple layouts including a first layout corresponding to a first period in which the arrangement of displayed products, which are products displayed in a physical store, is different, a second layout corresponding to the second period, and a third layout corresponding to the third period. The user who entered the physical store during the first period, the second period, or the third period of the displayed products performs an action of visually recognizing the product as a predetermined action. The acquisition procedure to acquire the information indicating the action target product that is the product that was performed, and the acquisition procedure.
Based on the information indicating the action target product acquired by the acquisition procedure, the number of first users who performed the predetermined action in the first layout is within a predetermined range from the action target product in the first period. The first evaluation value corresponding to the first layout is calculated based on the value divided by the number of located first proximity users, and the number of second users who have performed the predetermined action in the second layout is the second. The second evaluation value corresponding to the second layout is calculated based on the value divided by the number of second proximity users located within the predetermined range from the action target product during the period, and the predetermined value is calculated in the third layout. A third evaluation value corresponding to the third layout based on a value obtained by dividing the number of third users who performed an action by the number of third proximity users located within a predetermined range from the action target product in the third period. By calculating, a calculation procedure for calculating a plurality of evaluation values indicating evaluations for each of the plurality of layouts, and a calculation procedure.
A procedure for providing layout evaluation information indicating an evaluation value for each layout calculated by the calculation procedure to a store terminal used by the actual store, and a procedure for providing the layout evaluation information.
A calculation program characterized by having a computer execute. It is a calculation method performed by a computer.
Among the displayed products that are displayed in the first layout corresponding to the first period, the second layout corresponding to the second period, and the third layout corresponding to the third period in the actual store, the above-mentioned first. Information indicating an action target product that is the product in which the user who entered the physical store performed an action of visually recognizing the product as a predetermined action during one period, the second period, or the third period. And the acquisition process to acquire
The information indicating the action target product acquired by the acquisition step and the position within a predetermined range from the action target product in each of the first period, the second period and the third period in the actual store. Using the first evaluation value corresponding to the first layout, the second evaluation value corresponding to the second layout, and the third evaluation value corresponding to the third layout, which are calculated based on the number of nearby users. Then, a calculation process for calculating an evaluation value indicating an evaluation of the product subject to action, and
A providing process of providing layout evaluation information indicating an evaluation value for each layout calculated by the calculation process to a store terminal used by the actual store, and a providing process.
A calculation method characterized by including. Among the displayed products that are displayed in the first layout corresponding to the first period, the second layout corresponding to the second period, and the third layout corresponding to the third period in the actual store, the above-mentioned first. Information indicating an action target product that is the product in which the user who entered the physical store performed an action of visually recognizing the product as a predetermined action during one period, the second period, or the third period. And the acquisition procedure to get
The information indicating the action target product acquired by the acquisition procedure and the position within a predetermined range from the action target product in each of the first period, the second period and the third period in the actual store. Using the first evaluation value corresponding to the first layout, the second evaluation value corresponding to the second layout, and the third evaluation value corresponding to the third layout, which are calculated based on the number of nearby users. Then, the calculation procedure for calculating the evaluation value indicating the evaluation of the action target product, and
A procedure for providing layout evaluation information indicating an evaluation value for each layout calculated by the calculation procedure to a store terminal used by the actual store, and a procedure for providing the layout evaluation information.
A calculation program characterized by having a computer execute.

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