JP6945670B2 - Advertisement production support program, advertisement production support device and advertisement production support method - Google Patents

Description

The present invention relates to an advertisement production support program, an advertisement production support device, and an advertisement production support method.

The importance of advertising in business, public activities, etc. has been recognized for some time, and technologies for predicting the effectiveness of advertising have been developed. An example of such a technique is a generator disclosed in Patent Document 1. This generation device includes an acquisition unit and a generation unit. The acquisition unit acquires user information about the user. The generation unit generates a model that predicts the evaluation value regarding the type of the advertisement information in the data format based on the user information acquired by the acquisition unit. Further, the types of the advertising information in the data format referred to here indicate classifications based on the data format of the advertising information, such as character information, image information, and a combination of the character information and the image information.

Japanese Unexamined Patent Publication No. 2017-054261

However, the above-mentioned generator is limited to predicting the evaluation value regarding the type of the advertisement content to be delivered. Therefore, in the above-mentioned generator, the effect of the undelivered advertisement, which is a candidate for the newly delivered advertisement, exceeds the effect of the already delivered advertisement, and whether or not there is a merit of delivering the undelivered advertisement. It is not possible to provide a basis for determining whether or not.

The present invention has been made in view of the above circumstances, and is an advertisement production support program, an advertisement production support device, and an advertisement production capable of presenting a basis for determining whether or not there is a merit in delivering an undelivered advertisement. It seeks to provide a support method.

One aspect of the present invention satisfies the condition-designated data acquisition function for acquiring the condition-designated data for estimating the delivery performance of the undelivered advertisement and the condition indicated by the condition-designated data on the computer. The delivered advertisement data acquisition function that acquires the delivered advertisement data indicating the delivered advertisement having the delivery record satisfying a predetermined standard, and the delivery record data indicating the delivery record of the delivered advertisement indicated by the delivered advertisement data. The delivery record data acquisition function to be acquired, the undelivered advertisement data acquisition function to acquire the undelivered advertisement data indicating the undelivered advertisement, and the delivery record of the undelivered advertisement under the conditions indicated by the condition designation data. A delivery performance estimation data generation function that estimates and generates delivery performance estimation data indicating the estimation result of the delivery performance of the undelivered advertisement, the delivered advertisement data, the delivery record data, the undelivered advertisement data, and the delivery record. The data output function that outputs estimated data, at least one of the delivered advertisement indicated by the delivered advertisement data and the delivery record indicated by the delivery record data, and the undelivered advertisement and the undelivered advertisement indicated by the undelivered advertisement. It is an advertisement production support program that realizes a display control function that controls the display so that the display mode is displayed differently from at least one of the estimation results of the distribution results indicated by the distribution performance estimation data.

One aspect of the present invention is the above-mentioned advertisement production support program, in which the condition-designated data acquisition function acquires the condition-designated data in which at least a part of the targeting design of the undelivered advertisement is designated as the condition.

One aspect of the present invention is the above-mentioned advertisement production support program, in which the condition-designated data acquisition function acquires the condition-designated data in which at least a part of the creative of the undelivered advertisement is designated as the condition.

One aspect of the present invention is the above-mentioned advertisement production support program, in which the delivery record estimation data generation function uses a learned model generated by learning a machine learning device of a multimodal model. Generate estimated data.

One aspect of the present invention is a condition-designated data acquisition unit that acquires condition-designated data that specifies conditions for estimating the delivery performance of undelivered advertisements, and a predetermined reference that satisfies the conditions indicated by the condition-designated data. A delivery advertisement data acquisition unit that acquires delivered advertisement data indicating a delivered advertisement having a delivery record that satisfies the above conditions, and a distribution that acquires delivery record data indicating the delivery record of the delivered advertisement indicated by the delivered advertisement data. The performance data acquisition unit, the undelivered advertisement data acquisition unit that acquires the undelivered advertisement data indicating the undelivered advertisement, and the delivery performance of the undelivered advertisement are estimated under the conditions indicated by the condition designation data. The delivery performance estimation data generation unit that generates the delivery performance estimation data indicating the delivery performance estimation result of the undelivered advertisement, the delivered advertisement data, the delivery performance data, the undelivered advertisement data, and the delivery performance estimation data The data output unit to be output , at least one of the delivered advertisement indicated by the delivered advertisement data and the delivery record indicated by the delivery record data, and the undelivered advertisement and the delivery record estimation indicated by the undelivered advertisement. It is an advertisement production support device including a display control unit that controls a display so that the display mode is displayed differently from at least one of the estimation results of the distribution results indicated by the data.

One aspect of the present invention satisfies the condition-designated data acquisition step of acquiring the condition-designated data that specifies the conditions for estimating the delivery performance of the undelivered advertisement, and the conditions indicated by the condition-designated data, and is a predetermined reference. The delivery record data acquisition step of acquiring the delivered advertisement data indicating the delivered advertisement having the delivery record satisfying the above, and the delivery to acquire the delivery record data indicating the delivery record of the delivered advertisement indicated by the delivered advertisement data. The performance data acquisition step, the undelivered advertisement data acquisition step for acquiring the undelivered advertisement data indicating the undelivered advertisement, and the delivery performance of the undelivered advertisement are estimated under the conditions indicated by the condition designation data. The delivery performance estimation data generation step that generates the delivery performance estimation data indicating the delivery performance estimation result of the undelivered advertisement, the delivered advertisement data, the delivery performance data, the undelivered advertisement data, and the delivery performance estimation data The data output step to be output , at least one of the delivered advertisement indicated by the delivered advertisement data and the delivery record indicated by the delivery record data, and the undelivered advertisement and the delivery record estimation indicated by the undelivered advertisement. It is an advertisement production support method including a display control step of controlling a display so that the display mode is displayed differently from at least one of the estimation results of the distribution results indicated by the data.

According to the present invention, it is possible to present a basis for determining whether or not there is a merit in delivering an undelivered advertisement.

It is a figure which shows an example of the function which the advertisement production support program which concerns on embodiment has. It is a figure which shows an example of the user interface which is displayed on the display when the condition designation data which concerns on embodiment is input. It is a figure which shows an example of the user interface which is displayed on the display when the condition designation data which concerns on embodiment is input. It is a figure which shows an example of the display mode of the delivered advertisement shown by the delivered advertisement data which concerns on embodiment, and the delivery record shown by the delivery record data. It is a figure which shows an example of the user interface which is displayed on the display when the undelivered advertisement data is acquired by the advertisement production support program which concerns on embodiment. It is a figure which shows an example of the teacher data input to the machine learning apparatus when the advertisement production support program which concerns on embodiment generates the trained model used for generating the delivery performance estimation data. It is a figure which shows an example of the display mode of the estimated result of the delivered advertisement, the delivery record of the delivered advertisement, the undelivered advertisement and the delivery record of the undelivered advertisement displayed on the display by the advertisement production support program according to the embodiment. .. It is a flowchart which shows an example of the process executed by the advertisement production support program which concerns on embodiment.

[Embodiment]
An embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing an example of a function provided in the advertisement production support program according to the embodiment. As shown in FIG. 1, the advertisement production support program 10 includes a condition designation data acquisition function 11, a delivered advertisement data acquisition function 12, a distribution record data acquisition function 13, an undelivered advertisement data acquisition function 14, and a distribution record. It includes an estimation data generation function 15, a data output function 16, and a display control function 17.

At least a part of these functions is realized by, for example, a hardware processor such as a CPU (Central Processing Unit) reading and executing the advertisement production support program 10 stored in the storage device. The storage device referred to here is, for example, a hard disk drive (HDD: Hard Disk Drive), a solid state drive (SSD: Solid State Drive), a flash memory (Flash Memory), and a ROM (Read Only Memory).

The condition designation data acquisition function 11 acquires condition designation data that specifies conditions for estimating the delivery performance of undelivered advertisements. For example, the condition specification data acquisition function 11 may acquire condition specification data that specifies at least a part of the targeting design of the undelivered advertisement as a condition. Alternatively, the condition designation data acquisition function 11 acquires condition designation data that designates at least a part of the creative of the undelivered advertisement as a condition.

The undelivered advertisement referred to here is an advertisement that has not been delivered, for example, an advertisement that has been produced and is being considered for delivery. In addition, the advertisement referred to here includes at least one of an online advertisement and an offline advertisement. Online advertisements are, for example, retargeting advertisements and SNS (Social Networking Service) advertisements. Offline advertisements are, for example, advertisements broadcast on television or radio, advertisements published in magazines or newspapers.

The above conditions are imposed on at least some of the targeted design and creative of undelivered ads. The targeting design is designed to narrow down the users who deliver the advertisement. For example, a targeted design is one in which the advertising medium on which the advertisement is placed, the advertiser of the advertisement, the age, gender, preference and area of residence of the user targeted by the advertisement, the period during which the advertisement is delivered, and the user views. It narrows down the users who deliver advertisements from the viewpoint of the websites they are using. A creative is a production that includes at least one of a still image, a moving image, text, and audio.

For example, the condition designation data acquisition function 11 acquires the condition designation data input by using the user interface. 2 and 3 are diagrams showing an example of a user interface displayed on the display when the condition designation data according to the embodiment is input. The user interface shown in FIG. 2 includes an image M2, a tab T1, a tab T2, a tab T3, and a button B. In addition to these, the user interface shown in FIG. 3 includes an image M31 and an image M32.

In the image M2, the message "Please select an advertising medium" is made visible to the user, and the user clicks tab T1, tab T2 or tab T3, so that the above-mentioned advertising mediums are "advertising medium X" and "advertising". It is displayed to prompt the user to select "medium Y" or "advertising medium Z". Further, the advertising medium referred to here is, for example, a social networking service (SNS). The tab T1, the tab T2, and the tab T3 are clicked when the advertising medium X, the advertising medium Y, or the advertising medium Z is selected as the above-mentioned conditions, respectively. The button B is used by the user when the undelivered advertisement data acquisition function 14 acquires the undelivered advertisement data. The image M31 is clicked when "○○ Co., Ltd." is selected as the advertiser described above. The image M32 is clicked when "XX Co., Ltd." is selected as the advertiser described above.

The condition specification data acquisition function 11 conditionally specifies data indicating "advertising medium X", "advertising medium Y", or "advertising medium Z" selected by clicking tab T1, tab T2, or tab T3 by the user. Get as data. Further, the condition designation data acquisition function 11 acquires data indicating "○○ Co., Ltd." or "XX Co., Ltd." selected by clicking the image M31 or the image M32 by the user as the condition designation data.

The delivered advertisement data acquisition function 12 acquires the delivered advertisement data indicating the delivered advertisement having the delivery record satisfying the conditions indicated by the condition designation data and satisfying the predetermined criteria. The delivery performance is an index showing the effectiveness of the delivered advertisement. Examples of the distribution results include CTR (Click Through Rate), CPA (Cost per Action), ROAS (Return on Advertising Spend), ROI (Return on Investment), CPM (Cost Per Mile), and the number of impressions. Further, the delivery record may be calculated in advance, or may be calculated immediately before the delivery record data is acquired by the delivered advertisement data acquisition function 12. Further, the predetermined criteria referred to here are, for example, a threshold value set for the delivery record and a threshold value set for the order of the delivery record.

When the delivered advertisement is an online advertisement, the delivered advertisement data acquisition function 12 may acquire the delivered advertisement data directly from the Internet or obtain it from the database in which the delivered advertisement data is stored. May be good. On the other hand, when the delivered advertisement is an online advertisement, the delivered advertisement data acquisition function 12 acquires the delivered advertisement data from the database in which the delivered advertisement data is stored, for example.

The delivery record data acquisition function 13 acquires the delivery record data indicating the delivery record of the delivered advertisement indicated by the delivered advertisement data.

FIG. 4 is a diagram showing an example of a display mode of the delivered advertisement shown by the delivered advertisement data according to the embodiment and the delivery record shown by the delivery record data. The user interface shown in FIG. 4 includes an image M4 and a display area D in addition to the tabs T1, tab T2, tab T3, and button B described above.

The image M4 is an image displaying the advertiser selected by clicking the image M31 or the image M32 described above. For example, the image M4 shown in FIG. 4 indicates that "○○ Co., Ltd." has been selected as the advertiser. The display area D is an area in which a character string indicating the target design of the delivered advertisement, the creative of the delivered advertisement, the delivery record of the delivered advertisement, and the ranking of the delivery record of the delivered advertisement are displayed. For example, in the display area D shown in FIG. 4, the character string "men and women_20-49_PO_Purchase" indicating that the target design of the delivered advertisement is men and women between the ages of 20 and 49, the creative S, and the delivered advertisement have been delivered. "SCORE 0.8" indicating the distribution record of the advertisement and "1st place" indicating the ranking of the distribution record are displayed.

The undelivered advertisement data acquisition function 14 acquires undelivered advertisement data indicating an undelivered advertisement. FIG. 5 is a diagram showing an example of a user interface displayed on a display when undelivered advertisement data is acquired by the advertisement production support program according to the embodiment. In the user interface shown in FIG. 5, five undelivered advertisements, Creative C1, Creative C2, Creative C3, Creative C4, and Creative C5, are displayed. For example, the undelivered advertisement data acquisition function 14 includes undelivered advertisement data and clicks of the undelivered advertisement including the creative dragged to the upper center of the user interface shown in FIG. 5 among the five creatives shown in FIG. Acquire the undelivered advertisement data of the undelivered advertisement including the created creative.

The delivery record estimation data generation function 15 estimates the delivery record of the undelivered advertisement under the conditions indicated by the condition designation data, and generates the delivery record estimation data showing the estimation result of the delivery record of the undelivered advertisement. Further, in this case, the distribution performance estimation data generation function 15 may use, for example, a learned model generated by learning a machine learning device of a multimodal model by supervised learning.

A multimodal model machine learning device is a machine learning device that learns based on a plurality of types of data. FIG. 6 is a diagram showing an example of teacher data input to the machine learning device when the advertisement production support program according to the embodiment generates a trained model used to generate distribution performance estimation data. .. For example, the delivery performance estimation data generation function 15 delivers images and texts that are creative elements, the age and gender of the target person, which is an element of the targeting design, the budget that the target person has, the delivery period of the advertisement, and the advertisement. The problem is the data that specifically specifies each of these regions, and the trained model generated by training using the teacher data that answers the distribution results for each of these combinations is used. The character string "COST" shown in FIG. 6 means a delivery record related to the cost spent on advertising such as ROAS (Return on Advertising Spend), ROI (Return on Investment), and CPM (Cost Per Mile). ing.

The data output function 16 outputs the delivered advertisement data, the delivery record data, the undelivered advertisement data, and the delivery record estimation data. For example, the data output function 16 outputs these data to the display. The data output function 16 may output these data to a device other than the display such as a speaker.

The display control function 17 displays the estimated result of the delivered advertisement indicated by the delivered advertisement data, the delivery record indicated by the delivery record data, the undelivered advertisement indicated by the undelivered advertisement, and the delivery record indicated by the delivery record estimation data. Control the display to do so. For example, the display control function 17 controls the display so as to display them in the manner shown in FIG.

FIG. 7 shows an example of a display mode of the estimated result of the delivered advertisement, the delivery record of the delivered advertisement, the undelivered advertisement, and the delivery record of the undelivered advertisement displayed on the display by the advertisement production support program according to the embodiment. It is a figure which shows. As shown in FIG. 7, the display control function 17 controls the display so as to display the creative C1, the creative C2, the creative C3, the creative C4, and the creative C5 in addition to the contents shown in FIG. All of these five creatives are creatives included in undelivered advertisements that have the same targeting design as delivered advertisements including creative S. At the same time, the display control function 17 controls the display so that the estimated result of the distribution result is displayed at the lower right of each of these creatives and the ranking of the estimated result of the distribution result is displayed at the lower left of each of these creatives.

In addition, the display control function 17 includes at least one of the delivered advertisements indicated by the delivered advertisement data and the delivery results indicated by the delivery record data, and the distribution indicated by the undelivered advertisements and the delivery record estimation data indicated by the undelivered advertisements. The display may be controlled so that the display mode differs from that of at least one of the actual estimation results. For example, the display control function 17 includes a character string “SCORE 0.9” indicating the distribution record of the creative C1 whose distribution record exceeds the distribution record of the creative S being distributed among the five creatives shown in FIG. The color, size, etc. of the character string "1st place" indicating the ranking of the distribution results among the five creatives may be different from other character strings.

Next, an example of the process executed by the advertisement production support program 10 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart showing an example of processing executed by the advertisement production support program according to the embodiment.

In step S10, the condition designation data acquisition function 11 acquires condition designation data for designating the conditions for estimating the delivery performance of the undelivered advertisement.

In step S20, the delivered advertisement data acquisition function 12 acquires the delivered advertisement data indicating the delivered advertisement that satisfies the conditions indicated by the condition designation data and has a delivery record that satisfies the predetermined criteria.

In step S30, the delivery record data acquisition function 13 acquires the delivery record data indicating the delivery record of the delivered advertisement indicated by the delivered advertisement data acquired in step S20.

In step S40, the undelivered advertisement data acquisition function 14 acquires undelivered advertisement data indicating the undelivered advertisement.

In step S50, the delivery record estimation data generation function 15 estimates the delivery record of the undelivered advertisement under the conditions indicated by the condition designation data acquired in step S10, and shows the estimation result of the delivery record of the undelivered advertisement. Generate delivery performance estimation data.

In step S60, the data output function 16 outputs the delivered advertisement data, the delivery record data, the undelivered advertisement data, and the delivery record estimation data.

In step S70, the display control function 17 uses the delivered advertisement indicated by the delivered advertisement data, the delivery record indicated by the delivery record data, the undelivered advertisement indicated by the undelivered advertisement data, and the delivery record indicated by the delivery record estimation data. Control the display to display the estimation result of.

The advertisement production support program 10 according to the embodiment has been described above. The advertisement production support program 10 acquires the delivered advertisement data indicating the delivered advertisement having the delivery record satisfying the conditions indicated by the condition designation data and satisfying the predetermined criteria, and the delivery record data indicating the delivery record of the delivered advertisement. do. Further, the advertisement production support program 10 acquires the undelivered advertisement data indicating the undelivered advertisement, estimates the delivery record of the undelivered advertisement under the conditions indicated by the condition designation data, and estimates the delivery record of the undelivered advertisement. Generate delivery performance estimation data showing the results. Then, the advertisement production support program 10 outputs the delivered advertisement data, the delivery record data, the undelivered advertisement data, and the delivery record estimation data. As a result, the advertisement production support program 10 can present a basis for judging whether or not there is a merit of delivering an undelivered advertisement as compared with a delivered advertisement from an objective viewpoint rather than a subjective viewpoint. can.

In addition, the advertisement production support program 10 acquires condition specification data that specifies at least a part of the targeting design of the undelivered advertisement as a condition. As a result, the advertisement production support program 10 can output the estimation result of the distribution performance for each creative when at least a part of the targeting design is specified. Further, as a result, the advertisement production support program 10 can output the estimation result of the distribution result for each targeting design that is not specified by the condition specification data when at least a part of the targeting design is specified. For example, the advertisement production support program 10 can output the estimation result of the distribution performance for each distribution period of the advertisement when the age and gender of the advertisement target person are specified in the targeting design.

In addition, the advertisement production support program 10 acquires condition-designated data that specifies at least a part of the creative of the undelivered advertisement as a condition. As a result, the advertisement production support program 10 can output the estimation result of the delivery performance for each targeting design when at least a part of the creative is specified. Further, as a result, the advertisement production support program 10 can output the estimation result of the delivery performance for each element of the creative that is not specified by the condition designation data when at least a part of the creative is specified. For example, the advertisement production support program 10 can output the estimation result of the distribution result for each still image of the creative when the voice included in the creative is specified. Further, it is preferable that the advertisement production support program 10 obtains a new idea about the advertisement newly produced by the user or includes it in the newly produced advertisement by outputting the estimation result of the distribution performance for each creative element. It is possible to enable the user to recognize various creatives.

Further, the advertisement production support program 10 generates distribution performance estimation data using the learned model generated by training the machine learning device of the multimodal model. As a result, whether or not the advertisement production support program 10 has the merit of delivering the undelivered advertisement as compared with the delivered advertisement by using the learned model that can estimate the delivery performance of the advertisement from various viewpoints. Can be provided with the basis for making a more accurate judgment.

In addition, the advertisement production support program 10 estimates the delivered advertisement indicated by the delivered advertisement data, the delivery record indicated by the delivery record data, the undelivered advertisement indicated by the undelivered advertisement, and the delivery record indicated by the delivery record estimation data. It also has a display control function that controls the display so that the result is displayed. Therefore, the advertisement production support program 10 displays the estimated result of the delivery record of the undelivered advertisement and the undelivered advertisement and the delivery record of the delivered advertisement and the delivered advertisement on the display, thereby displaying the delivered advertisement. It is possible to make the user visually recognize whether or not there is a merit of delivering the undelivered advertisement as compared with the above.

Further, the advertisement production support program 10 is indicated by at least one of the delivered advertisements indicated by the delivered advertisement data and the delivery results indicated by the delivery record data, and the undelivered advertisements and the delivery record estimation data indicated by the undelivered advertisements. The display is controlled so that the display mode differs from that of at least one of the estimated distribution results. As a result, the advertisement production support program 10 can more easily make the user visually recognize whether or not there is a merit of delivering the undelivered advertisement as compared with the delivered advertisement.

In the above-described embodiment, the case where each function shown in FIG. 1 is realized by a hardware processor that reads and executes the advertisement production support program 10 has been described as an example, but the present invention is not limited to this.

At least a part of the functions shown in FIG. 1 includes circuits such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate Array), and GPU (Graphics Processing Unit). It may be realized by the including hardware. Alternatively, at least a part of the functions shown in FIG. 1 may be realized by the collaboration of software and hardware. Further, these hardwares may be integrated into one or may be divided into a plurality of pieces.

Although the embodiment of the present invention has been described in detail with reference to the drawings, the specific configuration is not limited to this embodiment, and various combinations, modifications, and substitutions are made without departing from the gist of the present invention. And at least one of the design changes can be made.

10 ... Advertisement production support program, 11 ... Condition specification data acquisition function, 12 ... Delivered advertisement data acquisition function, 13 ... Delivery record data acquisition function, 14 ... Undelivered advertisement data acquisition function, 15 ... Delivery record estimation data generation function, 16 ... Data output function, 17 ... Display control function

Claims (6)

On the computer
Condition-specified data acquisition function that acquires condition-specified data that specifies conditions for estimating the delivery performance of undelivered advertisements, and
A delivered advertisement data acquisition function that acquires delivered advertisement data indicating a delivered advertisement that satisfies the above-mentioned conditions indicated by the condition-designated data and has a delivery record satisfying a predetermined standard, and
A delivery record data acquisition function that acquires delivery record data indicating the delivery record of the delivered advertisement indicated by the delivered advertisement data, and a delivery record data acquisition function.
An undelivered advertisement data acquisition function that acquires undelivered advertisement data indicating the undelivered advertisement, and
A delivery performance estimation data generation function that estimates the delivery performance of the undelivered advertisement under the conditions indicated by the condition designation data and generates delivery performance estimation data indicating the estimation result of the delivery performance of the undelivered advertisement.
A data output function that outputs the delivered advertisement data, the delivery record data, the undelivered advertisement data, and the delivery record estimation data, and
At least one of the delivered advertisement indicated by the delivered advertisement data and the delivery record indicated by the delivery record data, and the delivery record indicated by the undelivered advertisement and the delivery record estimation data indicated by the undelivered advertisement. A display control function that controls the display so that the display mode is different from that of at least one of the estimation results.
Advertising production support program that realizes. The condition designation data acquisition function acquires the condition designation data that designates at least a part of the targeting design of the undelivered advertisement as the condition.
The advertisement production support program according to claim 1. The condition designation data acquisition function acquires the condition designation data that designates at least a part of the creative of the undelivered advertisement as the condition.
The advertisement production support program according to claim 1. The distribution performance estimation data generation function generates the distribution performance estimation data using a trained model generated by training a machine learning device of a multimodal model.
The advertisement production support program according to any one of claims 1 to 3.
Condition-specified data acquisition unit that acquires condition-specified data that specifies conditions for estimating the delivery performance of undelivered advertisements,
A delivered advertisement data acquisition unit that acquires delivered advertisement data indicating a delivered advertisement that satisfies the above-mentioned conditions indicated by the condition-designated data and has a delivery record that satisfies a predetermined criterion.
A delivery record data acquisition unit that acquires delivery record data indicating the delivery record of the delivered advertisement indicated by the delivered advertisement data, and a delivery record data acquisition unit.
An undelivered advertisement data acquisition unit that acquires undelivered advertisement data indicating the undelivered advertisement,
A delivery performance estimation data generation unit that estimates the delivery performance of the undelivered advertisement under the conditions indicated by the condition designation data and generates delivery performance estimation data indicating the estimation result of the delivery performance of the undelivered advertisement.
A data output unit that outputs the delivered advertisement data, the delivery record data, the undelivered advertisement data, and the delivery record estimation data,
At least one of the delivered advertisement indicated by the delivered advertisement data and the delivery record indicated by the delivery record data, and the delivery record indicated by the undelivered advertisement and the delivery record estimation data indicated by the undelivered advertisement. A display control unit that controls the display so that the display mode is displayed differently depending on at least one of the estimation results.
Advertising production support device equipped with. Condition-specified data acquisition step to acquire condition-specified data that specifies the conditions for estimating the delivery performance of undelivered advertisements, and
The delivered advertisement data acquisition step of acquiring the delivered advertisement data indicating the delivered advertisement showing the delivered advertisement having the delivery record satisfying the above-mentioned condition indicated by the condition-designated data and satisfying a predetermined criterion, and the delivered advertisement data acquisition step.
A delivery record data acquisition step for acquiring delivery record data indicating the delivery record of the delivered advertisement indicated by the delivered advertisement data, and a delivery record data acquisition step.
The undelivered advertisement data acquisition step of acquiring the undelivered advertisement data indicating the undelivered advertisement, and
A delivery performance estimation data generation step that estimates the delivery performance of the undelivered advertisement under the conditions indicated by the condition designation data and generates delivery performance estimation data indicating the estimation result of the delivery performance of the undelivered advertisement.
A data output step for outputting the delivered advertisement data, the delivery record data, the undelivered advertisement data, and the delivery record estimation data, and
At least one of the delivered advertisement indicated by the delivered advertisement data and the delivery record indicated by the delivery record data, and the delivery record indicated by the undelivered advertisement and the delivery record estimation data indicated by the undelivered advertisement. A display control step that controls the display so that the display mode is displayed differently from that of at least one of the estimation results.
Advertising production support method including.

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