JP6667060B2 - Application apparatus, application method, and application program - Google Patents

Description

  The present invention relates to an application device, an application method, and an application program.

  2. Description of the Related Art Conventionally, techniques for evaluating various information such as contents have been provided. For example, a technology for predicting a predetermined demand using a model has been provided. For example, there has been provided a technique for giving a comment to a news headline by each user and evaluating the comment among the users so as to give priority to a comment having a high public interest.

JP 2014-67348 A

  However, in the above-described related art, it may be difficult to give an appropriate title to the user according to the behavior of the user. For example, merely evaluating a comment between users is not an evaluation of the user, so it is difficult to give an appropriate title to the user according to the behavior of the user.

  The present application has been made in view of the above, and an object of the present invention is to provide an assigning device, an assigning method, and an assigning program for assigning an appropriate title to a user according to the behavior of the user.

  An assigning device according to the present application is an acquisition unit that acquires behavior information on active behavior by a user, and a grant that gives a title indicating a property of the user to the user based on the behavior information acquired by the acquisition unit. And a unit.

  According to an aspect of the embodiment, there is an effect that an appropriate title according to an action of the user can be given to the user.

FIG. 1 is a diagram illustrating an example of an assigning process according to the embodiment. FIG. 2 is a diagram illustrating an example of display of titles according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the providing device according to the embodiment. FIG. 4 is a diagram illustrating an example of the content information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of the behavior information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of a title information storage unit according to the embodiment. FIG. 8 is a flowchart illustrating an example of the assigning process according to the embodiment. FIG. 9 is a diagram illustrating an example of the user information storage unit. FIG. 10 is a diagram illustrating an example of non-display of titles according to the embodiment. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing device.

  Hereinafter, an embodiment (hereinafter, referred to as an “embodiment”) for implementing an application apparatus, an application method, and an application program according to the present application will be described in detail with reference to the drawings. Note that this embodiment does not limit the application device, the application method, and the application program according to the present application. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description will be omitted.

(Embodiment)
[1. Grant processing)
First, an example of the assigning process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an assigning process according to the embodiment. In the example illustrated in FIG. 1, the assigning device 100 assigns a title indicating a property of the user to the user based on the behavior information of the user. The title here is information indicating the quality of the user's good surface. For example, the property is information indicating a characteristic of the user, such as what kind of topic the user is familiar with, that is, what kind of specialized knowledge the user has. In the example of FIG. 1, the property is a property indicating a positive aspect of the user. For example, the title is a title that positively expresses the user. For example, a title is a title that the user of the user is likely to want to be granted. FIG. 1 shows a case where the users U1 to U4 use the terminal devices 10-1 and 10-2, respectively. When the terminal devices 10-1 and 10-2 are described without distinction, they are collectively referred to as the terminal device 10.

  As shown in FIG. 1, the providing system 1 includes a terminal device 10 and a providing device 100. The terminal device 10 and the providing device 100 are communicably connected by wire or wireless via a predetermined communication network (not shown). Note that the application system 1 shown in FIG. 1 may include a plurality of terminal devices 10 and a plurality of application devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. FIG. 1 shows a case where the terminal device 10 is a smartphone.

  Further, the terminal device 10 may have a function such as a GPS (Global Positioning System) sensor or the like, and may be capable of detecting and acquiring the position of the user. Further, the terminal device 10 may have various functions such as a temperature sensor and a barometric pressure sensor, and may detect and acquire environmental information such as a temperature and a barometric pressure where the user is placed. In addition, the terminal device 10 may have various functions such as a heart rate sensor and may be capable of detecting and acquiring biological information of the user. For example, a user using the terminal device 10 may be able to acquire the user's own context information by the terminal device 10 by wearing a wearable device that can communicate with the terminal device 10. For example, a user who uses the terminal device 10 wears a wristband-type wearable device that can communicate with the terminal device 10 so that the terminal device 10 obtains information on the user's own heartbeat (pulse) using the terminal device 10. It may be possible.

  In addition, the terminal device 10 receives an operation by a user. In the example illustrated in FIG. 1, the terminal device 10 requests the content to be displayed on a predetermined application (for example, a browser or the like) from the providing device 100. In the following, the terminal device 10 may be referred to as a user. That is, in the following, a user can be read as the terminal device 10.

  Hereinafter, the user identified by the user ID “U1” may be referred to as “user U1”. Thus, hereinafter, when "user U * (* is an arbitrary numerical value)" is described, it indicates that the user is a user identified by the user ID "U *". For example, when "user U2" is described, the user is a user identified by the user ID "U2".

  The terminal device 10 displays the content provided from the external device. For example, the terminal device 10 displays contents, comments, and the like provided from the providing device 100. In addition, the terminal device 10 transmits various information and the like to the providing device 100. In addition, the terminal device 10 acquires input information such as a comment input by the user. In addition, the terminal device 10 acquires input information such as an evaluation of a comment input by the user. In addition, the terminal device 10 transmits the obtained input information to the providing device 100.

  The assigning device 100 is an information processing device that assigns a title indicating the nature of the user to the user based on behavior information on active behavior by the user. In addition, the providing device 100 provides a providing service that provides content in response to a content distribution request. For example, the providing device 100 provides the content to the terminal device 10 according to the user who uses the terminal device 10 that has requested distribution of the content. As described above, in the providing system 1 illustrated in FIG. 1, the providing device 100 provides a content providing service to a user.

  From here on, using FIG. 1, a description will be given of a granting process performed by the granting device 100 based on user behavior information collected in the content providing service.

  First, the providing device 100 acquires a content request from the terminal device 10-1 used by the user U1 (step S11). In the example of FIG. 1, the granting apparatus 100 acquires a request for A content related to politics from the terminal device 10-1.

  The granting device 100 that has obtained the content request from the terminal device 10-1 provides the content to the terminal device 10-1 (step S12). In the example of FIG. 1, the granting apparatus 100 acquires the A content related to the category “politics” from the content information storage unit 121. Then, the providing device 100 provides the terminal device 10-1 with the A content. Further, the granting apparatus 100 registers in the action information storage unit 123 that the request for the A content related to politics by the user U1 is an active action of the user U1. For example, the granting apparatus 100 registers the request for the A content related to politics by the user U1 as the action of the user U1 identified by the action ID “AC1-1” in the action information storage unit 123.

  Then, the terminal device 10-1 that has received the content from the providing device 100 displays the received content. In the example of FIG. 1, the terminal device 10-1 displays A content related to politics. Then, the user U1 browses the A content related to politics.

  Thereafter, the user U1 inputs a comment on the viewed A content into the terminal device 10-1, and posts the comment. In the example of FIG. 1, the terminal device 10-1 that has received the input of the comment CM1 by the user U1 transmits the comment CM1 to the providing device 100.

  Thereby, the providing device 100 acquires the comment CM1 as the input information input by the user U1 from the terminal device 10-1 (step S13). Then, the providing device 100 registers the comment CM1 acquired from the terminal device 10-1 in association with the A content (step S14). In the example of FIG. 1, the granting apparatus 100 registers the comment CM1 in association with the A content related to the category “politics” stored in the content information storage unit 121.

  Further, the providing device 100 registers the input of the comment CM1 by the user U1 in the action information storage unit 123 as the active action of the user U1. For example, the granting apparatus 100 registers the input of the comment CM1 for the A content related to politics by the user U1 as the action of the user U1 identified by the action ID “AC1-2” in the action information storage unit 123.

  Thereafter, the providing device 100 provides the content to the terminal device 10-2 used by the user U2 (Step S15). In the example of FIG. 1, the granting apparatus 100 provides the terminal device 10-2 with the A content related to the category “politics” and the comment CM1 or the like associated with the A content from the content information storage unit 121.

  Then, the terminal device 10-2 that has received the content and the comment from the providing device 100 displays the received content and the comment. In the example of FIG. 1, the terminal device 10-2 displays the comment CM1 together with the A content related to politics. Then, the user U1 browses the politics A content and the comment CM1.

  Thereafter, the user U2 inputs the evaluation of the viewed comment CM1 to the terminal device 10-2 and posts the evaluation. For example, the terminal device 10-2 that has received the evaluation of the comment CM1 by the user U2 transmits the evaluation of the comment CM1 to the giving device 100. In the example of FIG. 1, the user U2 evaluates the comment CM1 as “good”, and the terminal device 10-2 transmits the evaluation of the comment CM1 as “good” to the giving device 100. For example, when the favorable button RG1 (see FIG. 2) displayed on the screen together with the comment CM1 is pressed by the user U2, the terminal device 10-2 transmits the evaluation of “good” to the comment CM1 to the giving device 100. .

  Thereby, the providing device 100 acquires an evaluation of “good” for the comment CM1 input by the user U2 from the terminal device 10-2 (step S16). Note that, in the example of FIG. 1, only the evaluation of the comment CM1 by the user U2 is illustrated, but it is assumed that the giving device 100 obtains the evaluation of the comment CM1 by many users. Specifically, as shown in the content information storage unit 121, the providing device 100 acquires the evaluation of “good” 200 times and the evaluation of “bad” 10 times for the comment CM1. That is, the providing device 100 acquires information indicating that many users have positively evaluated the comment CM1 input by the user U1.

  Then, the giving device 100 determines whether or not to give the user a predetermined title (step S17). For example, the giving device 100 determines whether or not the user has a title that satisfies the giving condition based on the behavior information of the user. In the example of FIG. 1, the assigning device 100 assigns the user U1 based on the action information of the user U1 stored in the action information storage unit 123 and the assignment condition of each title stored in the title information storage unit 124. It is determined whether there is a title satisfying the condition.

  “Title ID” shown in the title information storage unit 124 in FIG. 1 indicates identification information for identifying a title. “Display” shown in the title information storage unit 124 in FIG. 1 indicates information when the corresponding title is displayed. The “assignment condition” shown in the title information storage unit 124 in FIG. 1 indicates a condition for assigning the corresponding title to the user. In the example of FIG. 1, the information stored in the “grant condition” is illustrated by a code such as “CND11”, but the “grant condition” includes “100 or more comments on politics” and “ It is assumed that specific conditions such as "content browsing frequency is 50 times or more per week" and combinations thereof are stored.

  For example, in the example shown in FIG. 1, the title (title DG11) identified by the title ID “DG11” indicates that the character string to be displayed is “political master”. That is, the title DG11 is a title including the display of the character string “political master” indicating that the given user is a user familiar with politics. The condition for giving the title DG11 to the user indicates that the condition is “CND11”.

  As described above, the title identified by the title ID “DG11” may be referred to as “title DG11”. As described above, in the following description, when “title DG * (* is an arbitrary numerical value)” is described, it indicates that the title is a title identified by the title ID “DG *”. For example, when the title is described as “title DG12”, the title is the title identified by the title ID “DG12”.

  In the example of FIG. 1, the following description is based on the assumption that the behavior information of the user U1 satisfies the grant condition CND11 of the title DG11. In the example of FIG. 1, the giving device 100 determines that the user U1 should give the title DG1 to satisfy the giving condition CND11 of the title DG11 (step S17). Then, the assigning device 100 assigns the title DG1 to the user U1 (Step S18). In the example of FIG. 1, the assigning device 100 assigns the title DG1 to the user U1 by storing the information (user ID) for identifying the user U1 stored in the user information storage unit 122 in association with the title DG1. I do.

  As described above, the giving apparatus 100 determines whether or not to give a title to the user based on the active behavior of the user, actively uses the service, and inputs useful information for the service. A title is given to the user who performs the action of (1). That is, the giving device 100 can give a motivation for the user to more actively participate in the service by giving the title to the user for the service. Thus, the giving device 100 can give the user an appropriate title according to the user's action.

(1-1. Display of title)
Here, an example of displaying a title according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating an example of display of titles according to the embodiment. FIG. 2 shows a case where the comment CM1 is displayed after the title U11 is given to the user U1 in FIG. For example, in the example of FIG. 2, it is assumed that the content (A content) identified by the content ID “CT11” is displayed on the terminal device 10 used by the user U20.

  As shown in FIG. 2, the terminal device 10 displays the A content indicated by the code “CT11” corresponding to the content ID. In this manner, the terminal device 10 is a news article on politics including the title "Mr. YY" The trump card of Japan revival "= conclusion of party determination" and the text of the article such as "XY Y politician YY ..." A content is displayed.

  In the area AR1 located below the article text of the A content, comments on the A content are displayed side by side. For example, in the area AR1, comments on the content A are displayed in order from the one with the highest evaluation of “good”.

  Here, the user U1 is a user to whom a title related to the category “politics” of the A content is given. Therefore, the comment CM1 input by the user U1 is displayed with priority over the comment input by another user to which no title is given. In the example of FIG. 2, the comment CM1 input by the user U1 is displayed on the terminal device 10 at the top.

  In the example of FIG. 2, together with the comment CM1, the subject information SB1 indicating the user who has input the comment CM1 is displayed. Note that, as shown in the subject information SB1 in FIG. 2, the comment CM1 may be displayed in a state where the user U1 is kept secret.

  Further, in the example of FIG. 2, a favorable button RG1 and an unfavorable button RB1 for receiving an evaluation of the comment CM1 are displayed at positions corresponding to the comment CM1.

  For example, when the favorable reception button RG1 is pressed by the user U20, the terminal device 10 transmits an evaluation of “good” to the comment CM1 to the giving device 100. Further, when the user U20 presses the unfavorable button RB1, the terminal device 10 transmits an evaluation of “bad” to the comment CM1 to the giving device 100.

  Here, in the example of FIG. 2, since the title DG11 is given to the user U1 who has input the comment CM1, information indicating the title DG11 given to the user U1 is displayed. In the example of FIG. 2, the terminal device 10 displays a character string “politics master” indicating that the user U1 who has input the comment CM1 is a user familiar with politics, and a title DG11 including icons related to politics.

  In this manner, the giving device 100 can provide useful information for other users by giving the user a title indicating the nature of the user such as “political master” and displaying the title. In addition, by displaying the title given to the user together with the comment input by the user, the giving device 100 can give the user a sense of satisfaction by being given the title, so that the user can more actively provide the service. Motivation to participate. In addition, the giving device 100 displays the title given to the user together with the user's comment, thereby motivating the user to input a good comment to obtain the title, and allowing the user to input a responsible comment. Becomes possible. Thereby, the providing device 100 can input an aggressive comment that the user slanders another user or the like, a radical comment for the purpose of attracting attention, a comment containing false content, or the like. Can be suppressed.

(1-2. Active Behavior)
In the example of FIG. 1, the request of the content (news article) by the user, the posting of a comment on the content, and the like are shown as examples of the user's active behavior. Any kind of behavior information may be targeted.

  Further, the giving device 100 is not limited to giving a title based on a user's action history (log), but may give a title based on various actions of the user. For example, the giving device 100 may give the title by self-report from the user. For example, the granting apparatus 100 may grant a title to a title related to a national qualification or the like by having the user submit information for certifying the qualification. For example, when the user satisfies the grant condition CND21 such as submission of a certificate, the granting apparatus 100 may grant the user a title DG21 indicating that the occupation is a doctor.

  In the example of FIG. 1, the giving device 100 may give the user U3 a title DG21 indicating that the occupation is a doctor, as shown in the user information storage unit 122, based on the self-report of the user U3. For example, when the user U3 satisfies the grant condition CND21 such as submission of a certificate, the granting apparatus 100 may grant the user U3 a title DG21 indicating that the occupation is a doctor.

  For example, the granting device 100 is a user who uses the terminal device 10 and transmits information posted in a social networking service (SNS) such as Twitter (registered trademark) and Facebook (registered trademark) by active behavior information by the user. May be obtained as For example, the giving device 100 may give a title to the user using information input by the user on the SNS. For example, the giving device 100 may give a title to the user using an action history in which the user tweeted or tweeted about another user's tweet in Twitter. For example, the giving device 100 may give a title to the user using an action history in which the user tweeted or tweeted about another user's tweet in Twitter.

  For example, the providing apparatus 100 determines that an input (answer) to a request for which an answer is required in advance, such as an answer to a question such as a so-called Q & A, is not an active action of the user who has answered the action. May be excluded. As described above, the providing apparatus 100 acts more positively by removing information that is input in response to a request from another user or the like, that is, information on an action that is not an active action of the user. It is possible to give a title to a user who has a title.

(1-3. Other user's actions with respect to the user)
Further, the giving device 100 may give a title based on an action between users. For example, the awarding apparatus 100 may award a title to a user who has received an evaluation equal to or higher than a predetermined reference from another user. For example, the giving device 100 may give a title to one user based on an evaluation from another user.

  In the example of FIG. 1, when the comment CM1 of the user U1 has received an evaluation of “good” equal to or more than a predetermined threshold from another user, the assigning apparatus 100 may assign the title DG1 to the user U1. For example, when the comment CM1 of the user U1 has received 1000 or more “good” evaluations from other users, the giving device 100 may give the user U1 the title DG1. Further, for example, when a plurality of comments on the politics of the user U1 have received an evaluation of “good” 100 times or more on average, the giving device 100 may give the user U1 the title DG1.

  The above is an example, and the giving device 100 may give the title to the user based on the giving condition in which various kinds of information are combined. For example, the giving device 100 may give the title DG1 to the user based on a combined giving condition such as 100 or more comments on politics and “good” evaluation of the comment is 10 or more on average.

(1-4. Priority display)
In the example of FIG. 2, as the comment CM1 input by the user U1 assigned with the title DG11 is displayed at the top, the comment of the user assigned with the title is compared with other users without the title. And may be preferentially displayed. For example, among comments on news articles (contents) such as medical mistakes, a comment input by the user U3 to whom the title DG21 relating to a doctor has been given may be displayed preferentially compared to comments of other users. As a result, even when a large number of comments are input to a certain content, the giving system 1 suppresses the buried comments of the user who is given a relevant title to the content of the expert or the like. Can be.

  Note that the giving device 100 may preferentially display only the comments of the user to whom the title related to the comment is given on the terminal device 10. For example, even when the user U3 who has given the title DG21 about the doctor to the comment on the A content about the politics inputs the comment, the relevance between the politics and the doctor is low, so the comment of the user U3 is preferentially displayed. You don't have to.

(1-5. Use for other services)
In the example of FIG. 1 and FIG. 2, the title given to the user U1 in accordance with the action of the user U1 in the content providing service, such as a request for content or input of a comment, together with information on the user U1 distributed in the content providing service. The case of displaying is shown. That is, FIGS. 1 and 2 show a case in which information about titles is used in the same service. However, the giving device 100 may provide information about titles given to the user to other services.

  For example, the granting device 100 may provide information related to a title given to a user in the content providing service to the electronic commerce service. For example, the granting device 100 may provide information on a title given to a user in a content providing service to an auction service, an online shopping mall, or the like.

  For example, in the content providing service, it is assumed that the user U2 makes a request for a content related to wine, makes a comment, or the like, satisfies the condition for granting the title of “Dr. Wine”, and has given the title of “Dr. Wine” to the user U2. . In this case, the providing apparatus 100 may provide information indicating that the user U2 has been given the title of "Dr. Wine" to another service such as an electronic commerce service (hereinafter, referred to as "service EC"). Good. Thereby, the service EC can display information indicating that the user U2 is "Dr. Wine" together with a comment or the like posted by the user U2 on a product or the like. Comments can be given credibility. Accordingly, it is promoted that the user using the service EC uses the comment as a criterion for purchase, and the use of the service EC can be promoted.

  For example, the granting apparatus 100 may provide information on a title given to a user in a content providing service to a financial service that performs credit or the like. For example, in the giving system 1, a user who is given a title is likely to be a user who actively inputs a comment or the like or is trusted by other users. Therefore, by providing the information related to the title given to the user by the granting device 100 to the financial service, the financial service uses the information related to the title given to the user as information when giving credit to the user. It is possible to do.

(1-6. Title grant period)
For example, the giving device 100 may set a validity period for a title to be given to a user. For example, the giving device 100 may set a validity period of one year for the title given to the user, and invalidate the title given to the user when one year has elapsed after the giving.

  For example, when setting a validity period for a title to be given to a user, the giving device 100 may enable updating of the title giving state. For example, after giving the title to the user, the granting apparatus 100 may extend the validity period of the title given to the user when the user satisfies a predetermined condition within the validity period of the title. For example, after giving a title to a user, the granting apparatus 100 may extend the validity period of the title given to the user when the user satisfies the granting condition again within the validity period of the title.

  Further, for example, the granting apparatus 100 may allow the user to update the title a plurality of times. For example, after updating the state of granting the title to the user, the granting apparatus 100 may further extend the validity period of the title given to the user when the user satisfies a predetermined condition. For example, after updating the state of granting the title to the user, if the user satisfies the condition for granting again within the validity period of the title, the granting apparatus 100 may extend the validity period of the title granted to the user.

  For example, the granting device 100 may set a predetermined upper limit period (for example, 10 years), and permit the user to update two or more times within the upper limit period. In this manner, for example, the setting device 100 can provide a motivation to encourage the user to perform a continuous action by setting an expiration date for a title to be given or enabling the title to be updated. Therefore, the granting apparatus 100 can encourage the user to actively participate in the service. For example, the giving device 100 may remove (delete) the title given to the user when the user performs an action that does not conform to the title or when the user does not perform the action. For example, the giving device 100 removes the title given to the user when the user makes a false post or comment on the given title, or when the user does not act on the given title. (Deletion). For example, when the user to whom the political master has been assigned has not performed any action such as posting about politics, the assigning apparatus 100 may remove (delete) the title “political master” from the user. For example, when the user to whom the political master has been given is performing an action such as false post about politics, the granting apparatus 100 may remove (delete) the title “political master” from the user. For example, the giving device 100 strips (deletes) the title given to the user when the user has performed an unsuitable action, or when the minus point added due to the user not performing the action has reached a predetermined threshold. You may. Note that the above is an example, and the giving device 100 may remove (delete) the title given to the user by appropriately using various information.

(1-7. Granting conditions)
The giving device 100 may determine whether or not to give a title to the user based on the giving conditions regarding various information. For example, the granting apparatus 100 may set, for each title, a granting condition based on various information related to the content, such as the category (type) of the content requested by the user, the content of the content, and the like. For example, when the user satisfies the grant condition including the request of the content belonging to the category X (for example, sports or entertainment) a predetermined number of times or more, the grant device 100 may grant the user a title corresponding to the grant condition. .

  Further, for example, the granting apparatus 100 may set, for each title, a granting condition based on various information about the user, such as attribute information of the user who performed the action. For example, it is assumed that the grant condition CND50 of the title “IT girl” includes that the user has requested a predetermined number of times of the content belonging to IT (Information Technology), and that the attribute of the user is “female”. In this case, for example, if the user requests the content belonging to IT a predetermined number of times or more and the attribute of the user is “female”, it is determined that the grant condition CND50 is satisfied, and the title “IT female” is given to the user. "May be determined.

  Further, for example, the granting device 100 may set that another title is given as a granting condition for giving a title to a certain user. For example, the granting apparatus 100 sets that the user is given the title "Entertainment two-stage" as the granting condition for giving the title "Entertainment three-stage" to a user who is familiar with entertainment such as entertainment. Is also good. For example, if the title “entertainment three-stage” is given as the application condition for giving the title “entertainment three-stage”, it means that the comment on entertainment has been input a predetermined number of times or more. You may not. In this manner, the giving device 100 gives the user a title whose value increases in a stepwise manner, thereby giving the user a motivation to act so as to be given the title of the highest level as possible. it can. Thereby, the providing device 100 can prompt the user to actively act.

  Note that the above-described grant conditions are merely examples, and the grant device 100 may set any grant condition for each title. For example, the granting apparatus 100 may set, as the title, a granting condition in which the above-described condition regarding the content, the condition regarding the attribute of the user, and the condition regarding the title given to the user are combined. Further, the granting device 100 may provide the user with information indicating the granting condition set for each title. Thereby, the giving device 100 provides the user with a motivation to act on the user by enabling the user to check what kind of grant condition the given title desired by the user himself is given. Can be given.

(1-8. Negative title)
Note that, in the example of FIG. 1, a case is shown in which a title relating to a property indicating a positive aspect of the user is assigned, but the assigning apparatus 100 may assign a title relating to a property indicating a negative aspect of the user. . For example, the giving device 100 may give the user a negative title. For example, the giving device 100 may give a title such as a title “negative user” to a user who has input many negative comments regardless of the content of the content. Note that the above is an example, and the giving device 100 may determine whether to give a negative title to the user based on the giving conditions regarding various information. In addition, the giving device 100 may provide various services by not providing (not displaying) the negative title given to the user to the user.

(1-9. Cooperation with business operators)
Further, the giving device 100 may give the user a title related to various businesses (enterprises). For example, a company that provides a service using the granting apparatus 100 may give a title to a user in cooperation with another company (hereinafter, also referred to as a “collaboration company”), that is, in a so-called collaboration (collaboration). For example, the giving apparatus 100 may issue a title in cooperation with a collaboration company, and give the title to a good fan of the collaboration company.

  For example, the granting apparatus 100 may acquire information on excellent fans (users) of the collaboration company from the collaboration company, and give the user a title related to the collaboration company based on the information. In this case, for example, the assigning apparatus 100 may associate users by linking information on excellent fans (users) acquired from a collaboration company with their own user information. For example, the granting apparatus 100 acquires list information of excellent users of the company X from a certain collaboration company (company X), and gives the user a good fan of the company X, such as “company X master”, based on the information. A customer).

  Further, for example, the granting apparatus 100 may provide various services related to the company X to a user (target user) to whom a title indicating that he is a good fan (customer) of the company X is provided. For example, the granting apparatus 100 may perform various services such as an advertisement promotion relating to the company X to the target user. For example, the granting device 100 may provide (present) a product related to the company X to the target user, or may invite the target user to an event related to the company X.

(1-10. Credit based on title)
Further, the giving device 100 may give the user credit information (points) based on the title. For example, the giving apparatus 100 may associate points with each of the titles, and give the user who has been given the title a point corresponding to the title. In this case, for example, the granting apparatus 100 may associate a higher point with a title having higher creditworthiness. For example, the giving device 100 may associate a title with a title having a stricter condition for giving, with a larger point. For example, the giving apparatus 100 may set a point obtained by adding the points of the titles given to the user as a credit point indicating the trust of the user.

  Thereby, the giving device 100 may be able to grasp the user's credibility by points based on the title given to the user. In this case, for example, in the giving system 1, it is possible to grasp that a user who has been given a larger point has higher creditworthiness of the user. Therefore, for example, in the giving system 1, the services available to the user may be limited according to the given points.

  For example, in the giving system 1, when the user's credit points are less than a predetermined threshold, the user's use of the service may be stopped. Further, for example, in the granting system 1, the number of services available to the user may be increased stepwise according to the user's credit points. For example, in the granting system 1, if the user's credit points are equal to or more than the first point, it may be possible to use up to the first-level service. Further, for example, in the granting system 1, when the user's credit points are equal to or more than a second point which is larger than the first point, up to a second-level service may be available. For example, in the grant system 1, when the user's credit points are equal to or more than the second point, both the first-level service and the second-level service may be available.

  For example, in the granting system 1, the user's credit points may be used to determine whether or not the above-described financial service for performing credit or the like can be used. For example, in the giving system 1, a user with a large credit point can be determined to be a user with a high degree of credit. Therefore, in the giving system 1, when the credit point of the user is equal to or more than the predetermined threshold, the financial service may be made available.

(1-11. Sharing economy)
As described above, the granting apparatus 100 can provide an appropriate service based on the title given to the user by using the information about the title given to the user in various objects such as other services. In addition, in the giving system 1, various services may be provided based on the title given to the user without being limited to the above. For example, in the giving system 1, the information on the title given to the user may be used in services such as sharing economy. In the giving system 1, the sharing economy service may be made available to the user who is given a predetermined title or the user whose credit is determined to be high due to the above-mentioned credit points or the like.

(1-12. Behavior pattern)
In addition, the giving device 100 may use the behavior pattern of the user to whom the title has been given as correct answer data. For example, the giving device 100 may set the behavior pattern of the user to which the title X has been given as the correct answer data, and give the title X to a user who has performed an action similar to the behavior pattern. For example, the giving device 100 may generate a model related to the title X using the behavior pattern of the user to which the title X has been given as correct answer data. For example, the giving device 100 may generate a model that outputs a score indicating whether the user is suitable for giving the title X when the user's behavior information is input. For example, when the behavior information similar to the correct answer data is input, the providing apparatus 100 may generate a model that outputs a high score. For example, the giving device 100 may input behavior information of a certain user into a model, and give a title X to the user when the score output by the model is equal to or greater than a predetermined threshold.

  In addition, the giving device 100 may extract a user who has performed an action similar to the action pattern using the action pattern of the user to which the title has been assigned as the correct answer data. For example, the giving device 100 may use a behavior pattern of a user to whom a doctor's title is given as correct answer data and extract a user (extracted user) who has performed a behavior similar to the behavior pattern. In this case, the granting apparatus 100 may provide various services with the extracted user as a user who may be a doctor. For example, the providing device 100 may provide the extracted user with content such as an advertisement that is likely to be of interest to a user having the attribute of a doctor. As described above, the providing device 100 can extract a user similar to the behavior pattern from the behavior pattern of the user to whom the doctor's title is provided, and use the extracted user for a targeted advertisement or the like.

(1-13. Effect of title)
As described above, the assigning device 100 may assign various titles to the user. As described above, in the giving system 1, the user does not give the title to himself, but gives the title to the user who has determined that the giving apparatus 100 has satisfied the condition. That is, in the granting system 1, a company that uses the granting device 100, which is a third party organization that is not a party related to the title of the user or the collaboration company, etc., grants the title to the user. Therefore, in the giving system 1, it becomes possible for the user or the collaboration company to use the title given to the user as information that can appeal to the user or the collaboration company casually. In other words, in the granting system 1, a title that is granted and granted by the granting device 100 is used as information that appeals to a user or a collaboration company without disturbing or boasting to other users and the like. Can be.

[2. Configuration of application device)
Next, the configuration of the application device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the providing device 100 according to the embodiment. As illustrated in FIG. 3, the providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The providing device 100 has an input unit (for example, a keyboard and a mouse) for receiving various operations from a manager of the providing device 100 and a display unit (for example, a liquid crystal display) for displaying various information. You may.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 110 is connected to the network by wire or wirelessly, and transmits and receives information to and from the terminal device 10.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 3, the storage unit 120 according to the embodiment includes a content information storage unit 121, a user information storage unit 122, a behavior information storage unit 123, and a title information storage unit 124.

(Content information storage unit 121)
The content information storage unit 121 according to the embodiment stores various information related to content. FIG. 4 is a diagram illustrating an example of the content information storage unit according to the embodiment. The content information storage unit 121 illustrated in FIG. 4 has items such as “content ID”, “content”, “category”, and “comment information”. The “comment information” includes items such as “comment”, “user”, “good”, and “bad”.

  “Content ID” indicates identification information for identifying the content. “Content” indicates content acquired from a provider such as a so-called content provider. FIG. 4 shows an example in which conceptual information such as “A content” is stored in “contents”. However, in actuality, character information, a combination of character information and an image, or a file indicating the storage location of these is stored. Stores the path name, etc. “Category” indicates classification information based on the content of the content.

  “Comment” indicates a comment posted for the corresponding content. “User” indicates the user who posted the corresponding comment. For example, “user” stores identification information (user ID) of the user who posted the corresponding comment. “Good” indicates the number of times a good (positive) evaluation has been posted for the corresponding comment. “Bad” indicates the number of times a bad (negative) evaluation has been posted for the corresponding comment.

  In the example of FIG. 4, the A content (content CT11) identified by the content ID “CT11” indicates that the content is of the category “politics”. It also indicates that the comment CM1 has been posted for the content CT11. In addition, for example, the user who posted the comment CM1 is a user identified by the user ID “U1” (user U1). The comment CM1 indicates that the number of times evaluated as “good” is “200” times and the number of times evaluated as “bad” is “10” times.

  The content information storage unit 121 is not limited to the above, and may store various types of information according to purposes. For example, the content information storage unit 121 may store information on the date and time when the content was acquired and the date and time when the content was created. The content information storage unit 121 may store information on the evaluation value of each provider. Further, the content information storage unit 121 may store identification information for identifying a provider of the content. Further, the content information storage unit 121 may store information for identifying a user who has posted a rating of “good” or “bad” for each comment.

(User information storage unit 122)
The user information storage unit 122 according to the embodiment stores various information related to the user. For example, the user information storage unit 122 stores various types of information on user attributes, titles assigned to users, and the like. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. The user information storage unit 122 shown in FIG. 5 includes items such as “user ID”, “age”, “sex”, “place of residence”, “occupation”, “interest”, and “title”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 shown in the example of FIG. “Age” indicates the age of the user identified by the user ID. The “age” may be a specific age of the user identified by the user ID, for example, 35 years old. “Gender” indicates the gender of the user identified by the user ID.

  “Residential place” indicates the area where the user identified by the user ID resides. Note that the “resident place” may be a specific address of the user identified by the user ID. “Occupation” indicates the occupation of the user identified by the user ID. “Interest” indicates an object of interest to the user identified by the user ID. Note that a plurality of “interests” may be registered. “Title” indicates a title given to the user identified by the user ID. Note that a plurality of “titles” may be registered.

  For example, in the example illustrated in FIG. 5, the age of the user (user U1) identified by the user ID “U1” is “30s”, the gender is “male”, and the place of residence is “A region”. It is shown that. Further, for example, the occupation of the user U1 is "-", which indicates that the occupation of the user U1 is unknown. Further, for example, the user U1 indicates that the object of interest is “politics” and the title “DG11 (political master)” is given.

  The user information storage unit 122 is not limited to the above, and may store various types of information according to purposes. For example, the user information storage unit 122 may store other demographic attribute information and psychographic attribute information in addition to age and gender. For example, the user information storage unit 122 may store various user context information such as a name, a place of work, a family structure, an income, and a lifestyle.

(Behavior information storage unit 123)
The behavior information storage unit 123 according to the embodiment stores various information related to behavior. FIG. 6 is a diagram illustrating an example of the behavior information storage unit according to the embodiment. For example, the behavior information storage unit 123 stores information on behaviors performed by the user in the past. The action information storage unit 123 illustrated in FIG. 6 includes items such as “user ID” and “action information”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 shown in the example of FIG. Further, the “action information” indicates information on the action of the corresponding user, and includes items such as “action ID”, “date and time”, and “contents”.

  “Action ID” indicates identification information for identifying each action. “Date and time” indicates the date and time when the corresponding action was performed. In the example of FIG. 6, information stored in “date and time” is illustrated by a code such as “DA1-1”, but “date and time” includes “June 28, 2017, 13:32:58”. And the like are stored. “Content” indicates the type of action of the corresponding user, the content targeted in the action, and the like.

  For example, in the example illustrated in FIG. 6, the user (user U1) identified by the user ID “U1” is the activity identified by the activity ID “AC1-1” or the activity identified by the activity ID “AC1-2”. Indicates that the operation was performed. For example, in FIG. 6, the action identified by the action ID “AC1-1” is performed on the date and time “DA1-1”, and indicates that the content is a content request for the political news PN1. Also, for example, in FIG. 6, the action identified by the action ID “AC1-2” is performed on the date and time “DA1-2”, and indicates that the content is an input of the comment CM1.

  The behavior information storage unit 123 is not limited to the above, and may store various types of information according to purposes. For example, if the action has been performed continuously for a predetermined period, the action information storage unit 123 may store information on the period. For example, the behavior information storage unit 123 may store the position information of the user at the time of acquiring each behavior information in association with each behavior information. FIG. 6 illustrates a case where the behavior information is stored in the behavior information storage unit 123 for each user ID, but the behavior information is not limited to each user ID, and may be stored, for example, in chronological order.

(Title information storage unit 124)
The title information storage unit 124 according to the embodiment stores various information related to titles. FIG. 7 is a diagram illustrating an example of a title information storage unit according to the embodiment. The title information storage unit 124 illustrated in FIG. 7 includes items such as “title ID”, “display”, and “assignment condition”.

  "Title ID" indicates identification information for identifying a title. For example, the title identified by the title ID “DG11” corresponds to the title DG11 shown in the example of FIG. “Display” indicates information when the corresponding title is displayed.

  “Granting condition” indicates a condition for granting the corresponding title to the user. In the example of FIG. 6, the information stored in the “grant condition” is illustrated by a code such as “CND11”, but the “grant condition” includes “100 or more comments on politics” and “ It is assumed that specific conditions such as "content browsing frequency is 50 times or more per week" and combinations thereof are stored.

  For example, in the example illustrated in FIG. 6, the title (title DG11) identified by the title ID “DG11” indicates that the character string to be displayed is “political master”. That is, the title DG11 is a title including the display of the character string “political master” indicating that the given user is a user familiar with politics. The condition for giving the title DG11 to the user indicates that the condition is “CND11”.

  The title information storage unit 124 is not limited to the above, and may store various types of information according to purposes. For example, the title information storage unit 124 may store image information such as an icon when a corresponding title is displayed in addition to character information in the item of “display”.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller, and is stored in a storage device inside the application device 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Various programs (corresponding to an example of an information processing program) are realized by being executed using a RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a determination unit 132, a provision unit 133, and a provision unit 134, and implements or executes information processing functions and operations described below. . Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as it performs information processing to be described later. Further, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship shown in FIG. 3 and may be another connection relationship.

(Acquisition unit 131)
The acquisition unit 131 acquires various information. For example, the acquisition unit 131 acquires information from an external information processing device. For example, the acquisition unit 131 acquires various information from an external device such as the terminal device 10. The acquiring unit 131 acquires various information from the storage unit 120. The acquisition unit 131 acquires various information from the content information storage unit 121, the user information storage unit 122, the behavior information storage unit 123, the title information storage unit 124, and the like.

  For example, the acquisition unit 131 acquires behavior information on active behavior by the user. For example, the acquisition unit 131 acquires behavior information of the user on the Internet. For example, the acquisition unit 131 acquires input information on a predetermined service of the user. For example, the acquisition unit 131 acquires behavior information between a user on the Internet and another user. For example, the acquisition unit 131 acquires input information on a user by another user. For example, the acquisition unit 131 acquires information indicating a user's identity from the user. For example, the acquiring unit 131 acquires input information on the demographic attribute of the user by the user. For example, the obtaining unit 131 obtains information for designating non-display of the title of the user.

  In the example of FIG. 1, the acquisition unit 131 acquires a content request from the terminal device 10-1 used by the user U1. For example, the acquisition unit 131 acquires a request for A content related to politics from the terminal device 10-1. For example, the acquisition unit 131 acquires the A content related to the category “politics” from the content information storage unit 121. For example, the acquisition unit 131 acquires a comment CM1 that is input information input by the user U1 from the terminal device 10-1. For example, the acquisition unit 131 acquires an evaluation of “good” for the comment CM1 input by the user U2 from the terminal device 10-2.

(Determining unit 132)
The determining unit 132 determines various information. For example, the determination unit 132 determines various information based on various information stored in the content information storage unit 121, the user information storage unit 122, the action information storage unit 123, the title information storage unit 124, and the like.

  In the example of FIG. 1, the determination unit 132 determines whether to give a predetermined title to the user. For example, the determination unit 132 determines whether the user has a title that satisfies the grant condition, based on the behavior information of the user.

  In the example of FIG. 1, the determination unit 132 assigns the user U1 to the user U1 based on the behavior information of the user U1 stored in the behavior information storage unit 123 and the assignment condition of each title stored in the title information storage unit 124. It is determined whether there is a title satisfying the condition. For example, the determination unit 132 determines that the title U1 is to be given to the user U1 because the user U1 satisfies the grant condition CND11 of the title DG11.

(Granting part 133)
The assigning unit 133 assigns various information. For example, the assigning unit 133 assigns various types of information using the various types of information acquired by the acquiring unit 131. For example, the assigning unit 133 assigns various information based on various information stored in the content information storage unit 121, the user information storage unit 122, the action information storage unit 123, the title information storage unit 124, and the like. For example, the assigning unit 133 assigns a title to the user based on the determination by the determining unit 132.

  For example, the assigning unit 133 assigns a title indicating the nature of the user to the user based on the behavior information acquired by the acquiring unit 131. For example, the assigning unit 133 assigns a title to the user so that the display of the title can be selected.

  In the example of FIG. 1, the assigning unit 133 assigns a title DG1 to the user U1. For example, the assigning unit 133 assigns the title DG1 to the user U1 by storing the information (user ID) identifying the user U1 stored in the user information storage unit 122 in association with the title DG1.

(Provider 134)
The providing unit 134 provides various information. For example, the providing unit 134 provides various information to an external device such as the terminal device 10. For example, the providing unit 134 provides the content stored in the content information storage unit 121 to the terminal device 10.

  For example, the providing unit 134 provides a service based on information related to a title given to the user by the giving unit 133. For example, the providing unit 134 provides a service in such a manner that a title is displayed together with information on the user. For example, the providing unit 134 provides a service in such a manner that information regarding a user to whom a title is assigned is displayed with higher priority than a user to whom no title is assigned. For example, the providing unit 134 provides information on titles to other services. For example, when the title is designated as non-display, the providing unit 134 provides the service in a mode in which the title is hidden.

  In the example of FIG. 2, the providing unit 134 provides the terminal device 10 with the comment CM1 together with the A content. For example, the providing unit 134 provides the comment CM1 to the terminal device 10 in a manner of displaying the title DG11 given to the user U1 who has input the comment CM1.

[3. Flow of granting process)
Next, the procedure of the assigning process by the assigning system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of the assigning process according to the embodiment.

  As shown in FIG. 8, the providing device 100 acquires active behavior information by the user (step S101).

  Further, the giving device 100 determines whether to give a predetermined title to the user based on the behavior information (step S102). For example, the giving device 100 determines whether the user has a title that satisfies the giving condition based on the behavior information.

  When it is determined that a predetermined title is to be given to the user (Step S102: Yes), the giving device 100 gives the user a predetermined title (Step S103). On the other hand, when it is determined that the title is not given to the user (step S102: No), the giving device 100 ends the process.

[4. Hide title)
In the example of FIG. 2, the case where the title given to the user is displayed is shown, but the title may be hidden according to the designation of the user given the title. This will be described with reference to FIGS. FIG. 9 is a diagram illustrating an example of the user information storage unit. Specifically, FIG. 9 is a diagram illustrating an example of a user information storage unit including designation of title display. FIG. 10 is a diagram illustrating an example of non-display of titles according to the embodiment. In addition, about the same point as the above-mentioned description, the same code | symbol is attached | subjected and description is abbreviate | omitted suitably.

  The user information storage unit 122A illustrated in FIG. 10 is different from the user information storage unit 122 illustrated in FIG. 5 in having an item of “title information” instead of “title”. “Title information” in the user information storage unit 122A illustrated in FIG. 10 includes items such as “title” and “display availability”.

  “Title” in “Title information” shown in the user information storage unit 122A indicates a title given to the user identified by the user ID. Note that a plurality of “titles” may be registered. “Display permission / prohibition” in “title information” shown in the user information storage unit 122A indicates whether the corresponding title can be displayed.

  For example, in the example shown in FIG. 10, the title “DG11 (political master)” given to the user U1 is not displayed because the display permission / prohibition is “NG”. Further, for example, in the example illustrated in FIG. 10, the title “DG21 (doctor)” given to the user U3 is displayed because the display permission / prohibition is “OK”.

  Next, a display mode when the title is set to non-display will be described with reference to FIG. FIG. 10 shows an example of the display of the comment CM1 when the title DG11 given to the user U1 is set to non-display.

  FIG. 10 shows a case where the comment CM1 is displayed after the title DG11 is given to the user U1 in FIG. 1, and the title DG11 given to the user U1 is set to non-display as shown in FIG. For example, in the example of FIG. 10, it is assumed that the content (A content) identified by the content ID “CT11” is displayed on the terminal device 10 used by the user U20.

  As shown in FIG. 10, the terminal device 10 displays the A content indicated by the code “CT11” corresponding to the content ID.

  In the example of FIG. 10, together with the comment CM1, the subject information SB1 indicating the user who has input the comment CM1 is displayed. Note that, as shown in the subject information SB1 in FIG. 10, the comment CM1 may be displayed in a state where the user CM is kept secret.

  In the example of FIG. 10, a favorable button RG1 and an unfavorable button RB1 for receiving an evaluation of the comment CM1 are displayed at positions corresponding to the comment CM1.

  Here, in the example of FIG. 10, the title DG11 is given to the user U1 who has input the comment CM1, but since the title DG11 given to the user U1 is hidden, the comment CM1 is set. Does not display the title DG11.

  As described above, the giving system 1 can enhance the satisfaction of the user by selectively displaying or hiding the title according to the designation of the user.

[5. effect〕
As described above, the providing device 100 according to the embodiment includes the obtaining unit 131 and the providing unit 133. The acquiring unit 131 acquires behavior information on active behavior by the user. Further, the assigning unit 133 assigns a title indicating the nature of the user to the user based on the behavior information acquired by the acquiring unit 131.

  As described above, the assigning device 100 according to the embodiment assigns a title indicating the nature of the user to the user based on the action information on the active action by the user, so that an appropriate title according to the action of the user is provided. Can be given to the user.

  In addition, in the providing device 100 according to the embodiment, the obtaining unit 131 obtains the behavior information of the user on the Internet.

  As described above, the giving device 100 according to the embodiment can give the user an appropriate title according to the user's action by acquiring the user's action information on the Internet.

  In addition, in the providing device 100 according to the embodiment, the obtaining unit 131 obtains input information on a predetermined service of the user.

  As described above, the giving device 100 according to the embodiment can give the user an appropriate title according to the behavior of the user by acquiring the input information on the predetermined service of the user.

  In addition, in the providing device 100 according to the embodiment, the obtaining unit 131 obtains behavior information between a user on the Internet and another user.

  As described above, the giving device 100 according to the embodiment can give the user an appropriate title according to the user's action by acquiring the action information between the user and another user on the Internet.

  In addition, in the providing device 100 according to the embodiment, the obtaining unit 131 obtains input information on a user by another user.

  As described above, the giving device 100 according to the embodiment can give the user an appropriate title according to the behavior of the user by acquiring input information on the user by another user.

  In addition, in the providing device 100 according to the embodiment, the acquisition unit 131 acquires information indicating a user's identity from the user.

  As described above, the giving device 100 according to the embodiment can give the user an appropriate title according to the behavior of the user by acquiring information indicating the user's identity from the user.

  In addition, in the providing device 100 according to the embodiment, the obtaining unit 131 obtains input information on the demographic attribute of the user by the user.

  As described above, the giving device 100 according to the embodiment can give the user an appropriate title according to the behavior of the user by acquiring the input information on the demographic attribute of the user by the user.

  In addition, in the assigning device 100 according to the embodiment, the assigning unit 133 assigns the title to the user so that the display of the title can be selected.

  As described above, the assigning device 100 according to the embodiment can assign an appropriate title to the user by assigning the title to the user so that the display of the title can be selected.

  Further, the providing device 100 according to the embodiment includes a providing unit 134. The providing unit 134 provides a service based on the information on the title given to the user by the giving unit 133.

  Accordingly, the providing device 100 according to the embodiment provides a service based on the information on the title given to the user, so that the service can be provided using the information on the appropriate title according to the action of the user.

  In addition, in the granting device 100 according to the embodiment, the providing unit 134 provides a service in a manner of displaying a title together with information on the user.

  Accordingly, the providing device 100 according to the embodiment can display an appropriate title corresponding to the behavior of the user by providing the service in a form of displaying the title together with information about the user, in association with the user.

  In addition, in the assigning device 100 according to the embodiment, the providing unit 134 provides a service in a manner in which information on the user to whom the title is assigned is displayed with higher priority than the user without the title.

  Thereby, the giving device 100 according to the embodiment gives a title to a user by providing a service in such a manner that information about the user to which the title is given is displayed with higher priority than a user to which no title is given. Can be motivated.

  In addition, in the granting device 100 according to the embodiment, the providing unit 134 provides information regarding titles to other services.

  Accordingly, the providing device 100 according to the embodiment provides information about titles to other services, so that provision of services using information about titles appropriate to the user's actions is possible in other services. Become.

[6. Hardware configuration)
The application device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as illustrated in FIG. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing device. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program that depends on hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via the network N, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 obtains data from an input device via the input / output interface 1600. Further, CPU 1100 outputs the generated data to an output device via input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc), a PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

  For example, when the computer 1000 functions as the application device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800. However, as another example, these programs may be obtained from another device via the network N.

  As described above, some of the embodiments and modifications of the present application have been described in detail with reference to the drawings. The present invention can be embodied in other forms obtained by modifying and improving the above.

[7. Others)
Further, among the processes described in the above embodiments and modifications, all or a part of the processes described as being performed automatically can be manually performed, or described as being performed manually. All or a part of the processing can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arranged in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  Further, the above-described embodiments and modified examples can be appropriately combined within a range that does not contradict processing contents.

  Further, the “section (section, module, unit)” described above can be read as “means”, “circuit”, or the like. For example, the obtaining unit can be replaced with an obtaining unit or an obtaining circuit.

DESCRIPTION OF SYMBOLS 1 Giving system 100 Giving device 121 Content information storage part 122 User information storage part 123 Behavior information storage part 124 Title information storage part 130 Control part 131 Acquisition part 132 Determining part 133 Giving part 134 Provision part 10 Terminal device N Network

Claims (17)

An acquisition unit that acquires behavior information on active behavior by the user with respect to the distributed content,
Based on the behavior information obtained by the obtaining unit, a giving unit that gives the user a title related to the content indicating the nature of the user, and the category-specific title indicating the category of the content ,
An applying device, comprising: An acquisition unit that acquires behavior information on active behavior by the user;
Based on the behavior information obtained by the obtaining unit, the validity period of a title that is a title indicating the nature of the user and is valid for a predetermined period is extended when a predetermined condition regarding the update of the title is satisfied. An assigning unit,
An applying device, comprising: The acquisition unit,
The giving device according to claim 1 or 2 , wherein the user's behavior information on the Internet is acquired. The acquisition unit,
Applying apparatus according to any one of claims 1 to 3, characterized in that to obtain the input information in a predetermined service of the user. The acquisition unit,
The providing device according to any one of claims 1 to 4 , wherein behavior information between the user and another user on the Internet is acquired. The acquisition unit,
The providing device according to claim 5 , wherein input information on the user by the other user is acquired. The acquisition unit,
The providing device according to any one of claims 1 to 6 , wherein information indicating a feature of the user is acquired from the user. The acquisition unit,
The input device according to any one of claims 1 to 7 , wherein input information on demographic attributes of the user by the user is acquired. The providing unit,
The assigning device according to any one of claims 1 to 8 , wherein the title is assigned to the user so that the display of the title can be selected. A providing unit that provides a service based on information about the title given to the user by the giving unit,
The application device according to any one of claims 1 to 9 , further comprising: The providing unit,
The providing device according to claim 10 , wherein a service is provided in a mode of displaying the title together with information on the user. The providing unit,
The service providing apparatus according to claim 10 or 11 , wherein the service is provided in such a manner that information on the user to whom the title is given is displayed with higher priority than the user without the title. The providing unit,
The providing device according to any one of claims 10 to 12 , wherein information on the title is provided to another service. A computer implemented granting method,
An acquisition step of acquiring behavior information on active behavior by the user with respect to the distributed content,
Based on the behavior information acquired in the acquisition step, a granting step of giving the user a title related to the content indicating the nature of the user and indicating a category of the content, indicating the category of the content ,
An application method characterized by including. An acquisition procedure for acquiring behavior information on active behavior by the user with respect to the distributed content,
Based on the behavior information acquired by the acquisition procedure, a granting step of giving to the user a title specific to the content indicating the nature of the user and indicating a category-specific title indicating the category of the content ,
A computer-executable program. A computer implemented granting method,
An acquisition step of acquiring behavior information on active behavior by the user;
Based on the behavior information acquired in the acquiring step, the validity period of the title which is a title indicating the nature of the user and is valid for a predetermined period is extended when a predetermined condition regarding the renewal of the title is satisfied. and the application process for,
An application method characterized by including. An acquisition procedure for acquiring behavior information on active behavior by the user;
Based on the behavior information acquired by the acquisition procedure, the validity period of a title that is a title indicating the nature of the user and is valid for a predetermined period is extended when a predetermined condition related to the renewal of the title is satisfied. and grant procedures to,
A computer-executable program.

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