JP6621051B2 - Design evaluation apparatus and program - Google Patents

Description

  The present invention relates to a design evaluation apparatus and a program.

  Patent Document 1 discloses an image processing method capable of simulating color, texture, pattern, and surface shape separately or in combination with an input image.

  In Patent Document 2, when the type of texture to be generated is determined by determining the color vision characteristics when outputting the input image, the texture is generated according to the color vision characteristics determined first, and is synthesized and output to the input image data. An information conversion apparatus that performs the above is disclosed.

Japanese Patent Laid-Open No. 06-236440 Japanese Patent No. 4760979

  In catalogs, websites, direct mails, magazines, etc., various design images are used to advertise and declare products. And such a design image is comprised and comprised by various color schemes, a character, an illustration image, etc.

  However, what design images are effective depends on whether the person targeted for advertising or promotion is a woman, a man, a youth, or an elderly person. In addition, depending on the type of use, whether the design image is used for introducing a pub, a cafe, or advertising new clothes, what design image is effectively appealed to the target audience Whether you can do it will change.

  Furthermore, the impression of the design image that the person to be appealed feels when looking at the design image varies greatly depending on the color scheme or the like. Specifically, the appeal target person receives various impressions expressed by a sense of expression such as luxury, relaxation, friendliness, traditional, and contemporary when viewing the design image.

  Therefore, even if the subject is the same application and appeal target, if the desired impression changes, the sensitivity image (impression) required for the created design image also changes.

  Conventionally, when creating such a design image, the design creator and the orderer can design it sensuously according to the purpose, gender, age group, and required sensitivity expression He decided the color scheme, color, and design layout of the image.

  An object of the present invention is to provide a design evaluation apparatus and a program capable of evaluating whether or not the texture of a design image to be evaluated is consistent with a target, application, or target sensitivity expression. That is.

[Design evaluation equipment]
The present invention according to claim 1, storage means sensitive representation of design image, the characteristic information about the material appearance for each combination of subjects and use stored,
An acquisition means for acquiring a characteristic value related to a material feeling from image data of a design image to be evaluated;
Specific information for specifying whether or not the characteristic information corresponding to the combination of the target emotional expression, the target person, and the use, which is input by the user, is the target emotional expression, and the characteristic value is included. Design evaluation device.

In the present invention according to claim 2, the storage means stores, for each combination of the target person and the application, compatible color information indicating a color range corresponding to the required sensitivity expression,
The acquisition means acquires color information from a design image to be evaluated,
The specifying unit is a design evaluation system according to claim 1, wherein identifying sensitive expression entered by the user and adapted color information corresponding to the combination of subject and use, whether said color information matches .

In the present invention according to claim 3, the acquisition means acquires character information from a design image to be evaluated,
The design evaluation apparatus according to claim 1 , further comprising a visibility determination result display unit configured to display a determination result regarding the visibility of the character information acquired by the acquisition unit.

The present invention according to claim 4 is a selection means for selecting the type of recording medium on which the design image to be evaluated is to be printed.
And a change unit that changes a characteristic value related to the material feeling of the image data of the design image to be evaluated so as to approximate the appearance of the print result when printed on the storage medium selected by the selection unit. It is a design evaluation apparatus of any one of Claim 1 to 3.

  The present invention according to claim 5 is the design evaluation apparatus according to any one of claims 1 to 4, wherein the characteristic information relating to the material feeling is information relating to glossiness and whiteness of the image.

  The present invention according to claim 6 is the design evaluation apparatus according to claim 5, wherein the characteristic information relating to the material feeling further includes smoothness information which is an index indicating the smoothness of the surface of the recording medium.

  The present invention according to claim 7 is the design evaluation device according to any one of claims 1 to 6, wherein the information on the subject is information on an age group and sex of the subject.

The present invention according to claim 8 is directed to a sensitivity expression and a target inputted by a user when the characteristic value related to the material feeling read from the design image to be evaluated does not match the characteristic information related to the material feeling read from the storage means. The design evaluation apparatus according to claim 1, further comprising a presentation unit that presents a characteristic value of a material feeling suitable for a combination of a person and an application to a user .

The present invention according to claim 9, if the previous SL presenting means presented sensibility expression entered by the user, a characteristic value of a subject and adapted to the combination of application material appearance to the user, change the characteristic value of the material appearance 9. The design evaluation apparatus according to claim 8 , further comprising a material feeling determination result display means for displaying a determination result when the change is made and a determination result when the change is not made.

The present invention, before Symbol if the characteristic value of the sense presented material has been selected by the presentation means, the image after changing the characteristic values presented a characteristic value relating to material appearance of the evaluation target design image according to claim 10 10. The design evaluation apparatus according to claim 8 , further comprising post-change image display means for displaying .

The present invention according to claim 11, when findings in the evaluation results shown table is selected, the area display means is selected findings display like whether it relates to any region in the design image is seen The design evaluation device according to claim 1, further comprising:

[program]
The present invention according to claim 12 includes an acquisition step of acquiring characteristic values for material appearance from the image data of the evaluation object of the design image,
Computer entered by the user, and the characteristic information design image of the evaluation target corresponding to the combination of sensibility representation, subject and the targeted application, the specific steps of the characteristic value and to identify whether matches It is a program for making it run.

  According to the first aspect of the present invention, a design evaluation apparatus capable of evaluating whether or not the texture of the design image to be evaluated matches the target, use, and target sensitivity expression. Can be provided.

  According to the second aspect of the present invention, in addition to the effect obtained by the first aspect of the invention, whether or not the color of the design image to be evaluated matches the person to whom the design image is appealing and the application. It becomes possible to evaluate.

  According to the third aspect of the present invention, in addition to the effect obtained by the first or second aspect, it is possible to evaluate the visibility of the character information of the design image to be evaluated.

  According to the present invention of claim 4, in addition to the effects obtained by the invention of any one of claims 1 to 3, the design image after printing can be printed without actually printing the design image on the recording medium. It is possible to evaluate the texture.

  According to the fifth aspect of the present invention, in addition to the effects obtained by the invention according to any one of the first to fourth aspects, the glossiness and whiteness of the design image to be evaluated are determined by the target person / use / target. It is possible to provide a design evaluation apparatus capable of evaluating whether or not the expression corresponds to the sentiment expression.

  According to the sixth aspect of the present invention, in addition to the effect obtained by the fifth aspect of the invention, it is evaluated whether or not the smoothness is in agreement with the target / use / target sensitivity expression. It is possible to provide a design evaluation apparatus capable of doing this.

  According to the seventh aspect of the present invention, it is possible to evaluate whether or not the texture of the design image to be evaluated matches the gender of the subject and the age group / use / target sensitivity expression. A possible design evaluation apparatus can be provided.

  According to the eighth aspect of the present invention, in addition to the effect obtained by the invention according to any one of the first to seventh aspects, the material feeling in the design image to be evaluated is the input sensibility expression, the subject and the application. If it does not match the one suitable for the user, it is possible to present the recommended material feeling to the user.

  According to the ninth aspect of the present invention, in addition to the effect obtained by the eighth aspect of the invention, the user does not perform the determination result when the characteristic value of the texture of the design image to be evaluated is changed. Judgment results can be viewed side by side.

  According to the present invention of claim 10, in addition to the effect obtained by the invention of claim 8 or 9, the user has changed the characteristic value of the material feeling of the design image to be evaluated to the recommended value. It becomes possible to see the design image of the case.

  According to the eleventh aspect of the present invention, in addition to the effect obtained by the invention according to any one of the first to tenth aspects, it is possible to know which region in the design image the pointed item belongs to. Become.

  According to the present invention of claim 12, there is provided a program capable of evaluating whether or not the material texture of the design image to be evaluated matches the sensitivity expression targeted by the target person, application, and target. can do.

It is a block diagram which shows the hardware constitutions of the design evaluation apparatus 10 of one Embodiment of this invention. It is a block diagram which shows the function structure of the design evaluation apparatus 10 in one Embodiment of this invention. It is a figure which shows the example of a display screen when the output paper selection part 31 inputs selection of the paper type which it is going to print a design image from a user. It is a figure which shows an example of the material feeling information stored in the sensitivity information database. It is a figure which shows an example of the suitable color information stored in the sensitivity information database. It is a figure which shows the other example of the suitable color information stored in the sensitivity information database. It is a figure for demonstrating a hue and tone system. It is a figure for demonstrating the specific method in which the determination part 34 acquires color information from the design image of evaluation object. It is a flowchart which shows the operation | movement at the time of evaluating a design image with the design evaluation apparatus 10 of one Embodiment of this invention. It is a figure which shows an example of the design image used as evaluation object. Display screen when inquiring the user whether the texture of the design image to be evaluated does not match the selected appeal target, application, or sensitivity expression and whether to accept the change to the recommended texture It is an example. It is a figure for demonstrating the specific example of the determination result displayed on the display part. It is a figure for demonstrating the specific example of the determination result displayed on the display part. It is a figure for demonstrating the specific example of the determination result displayed on the display part. It is a figure for demonstrating the specific example of the determination result displayed on the display part. It is a figure for demonstrating the specific example of the determination result displayed on the display part. It is a figure for demonstrating the specific example of the determination result displayed on the display part.

  Next, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing a hardware configuration of a design evaluation apparatus 10 according to an embodiment of the present invention.

  As shown in FIG. 1, the design evaluation apparatus 10 of this embodiment is a communication that transmits and receives data to and from a CPU 11, a memory 12, a storage device 13 such as a hard disk drive (HDD), an external device, and the like. It has an interface (IF) 14, a touch panel or liquid crystal display, and a user interface (UI) device 15 including a keyboard. These components are connected to each other via a control bus 16.

  The CPU 11 executes predetermined processing based on a control program stored in the memory 12 or the storage device 13 to control the operation of the design evaluation device 10.

  In the present embodiment, the CPU 11 has been described as reading and executing a control program stored in the memory 12 or the storage device 13, but the program is stored in a storage medium such as a CD-ROM and stored in the CPU 11. It is also possible to provide.

  FIG. 2 is a block diagram showing a functional configuration of the design evaluation apparatus 10 realized by executing the control program.

  As shown in FIG. 2, the design evaluation device 10 of the present embodiment includes an output paper selection unit 31, a material feeling change unit 32, a target person / use / sensibility expression input unit 33, a determination unit 34, and a sensitivity. An information database 35, a display control unit 36, and a display unit 37 are provided.

  The output paper selection unit 31 selects the type of recording medium such as paper on which the design image to be evaluated is to be printed, that is, on which paper the evaluation is performed when the design image is printed.

  That is, even for the same design image, the texture of the design image changes depending on whether the recording medium to be printed is plain paper, glossy paper, or cloth, so the impression that the user who sees the design image receives also changes. For this reason, the user selects the recording medium on which the design image is to be evaluated.

  Specifically, the output paper selection unit 31 performs a display screen as shown in FIG. 3 for the user, and selects the type of paper on which the design image is to be printed, that is, the type of paper to be combined with the design image. From the user. FIG. 3 shows a case where “plain paper” is selected as the type of paper to be combined with the design image.

  The material feeling changing unit 32 changes the characteristic value related to the material feeling of the image data of the design image to be evaluated so that the appearance is similar to the printed result when printed on the paper selected by the output paper selecting unit 31. To do. That is, even if the design image is not actually printed on a recording medium such as paper, it is possible to obtain image data that realizes the material feeling in a simulation when printed on the recording medium.

  The target person / use / sensitivity expression input unit 33 inputs information related to the target emotional expression of the design image to be evaluated, information about the target person targeted by the design image, and information about the use of the design image. Here, the information regarding the subject is specifically information on the age group and sex of the subject.

  The sensibility information database 35 stores characteristic information regarding the material feeling for each combination of the sensibility expression of the design image, the target person, and the application. Here, the characteristic information relating to the material feeling is specifically information relating to the glossiness and whiteness of the image.

  An example of the material feeling information stored in the sensitivity information database 35 is shown in FIG. In the example of the material feeling information shown in FIG. 4, the range of glossiness and whiteness that should be satisfied by the design image to be evaluated is defined for each combination of appeal target person, usage, and sensitivity expression.

  For example, when a female teenager is a target of appeal, the use of the design image is “apparel”, and the target sensitivity expression is “luxury”, the glossiness is 80% or more and the whiteness is 30. % Has been shown to be necessary.

  In addition, the sensitivity information database 35 stores matching color information indicating the range of colors corresponding to the required sensitivity expression for each combination of the target person and the application.

  An example of the compatible color information stored in the sensitivity information database 35 is shown in FIGS. In the example of suitable color information shown in FIG. 5, when a design image is used for an apparel application for a teenage woman, a sensitivity expression such as “familiarity” or “luxury” is given to the appealing subject. This shows the range of colors that can be used. Further, in the example of the matching color information shown in FIG. 6, when a design image is used for a man in a twenties, It shows the range of colors that can be given.

  The compatible color information shown in FIGS. 5 and 6 shows the color range using a Hue & Tone system. The hue and tone system is a color system in which colors are classified and arranged on a plane according to hue (hue) and tone (tone) as shown in FIG.

  The determination unit 34 acquires characteristic values, color information, and character information related to the material feeling from the image data of the design image to be evaluated after the material feeling is changed by the material feeling changing unit 32.

  Here, a specific method for the determination unit 34 to acquire color information from the design image to be evaluated will be described with reference to FIG. The determination unit 34 acquires the color information of the design image by calculating an average value of RGB for each area of 3 cm × 3 cm, for example. For the illustration image area, the determination unit 34 automatically reads the illustration image and calculates the average value of RGB to obtain color information.

  Then, the determination unit 34 determines whether or not the characteristic value related to the material feeling read from the design image to be evaluated matches the characteristic information related to the material feeling read from the sensitivity information database 35. When the characteristic value related to the material feeling read from the design image to be evaluated does not match the characteristic information related to the material feeling read from the sensitivity information database 35, the determination unit 34 performs the subject / use / sensitivity expression input unit 33. The user is presented with the characteristic values of the material feeling suitable for the combination of the sensibility expression, the target person, and the application inputted by.

  In addition, the determination unit 34 reads the color information corresponding to the combination of the emotional expression, the target person, and the application input by the target person / use / sensitivity expression input unit 33 from the sensitivity information database 35, and from the design image to be evaluated. It is determined whether or not the acquired color information matches the compatible color information read from the sensitivity information database 35.

  Furthermore, the determination unit 34 determines the visibility of the character information acquired from the design image to be evaluated. Specifically, the determination unit 34 performs a color difference calculation between the background color and the character color of the design image to check the visibility (visibility) of the background color and the character color, and the character size, font, and the like. Visibility of character information is determined based on the information. Here, as a specific method of calculating the color difference, a method of calculating the color difference in the color space of the L * a * b * color system can be used.

  The display control unit 36 reads out from the sensitivity information database 35 the characteristic information related to the material expression corresponding to the combination of the emotional expression, the target person and the application inputted by the subject / use / sensitivity expression input unit 33, and obtains it by the determination unit 34. The display unit 37 is controlled to display a determination result as to whether or not the characteristic value relating to the material feeling matches the characteristic information relating to the material feeling read from the sensitivity information database 35.

  The display control unit 36 reads out the suitable color information corresponding to the combination of the sensitivity expression, the target person, and the application input by the subject / use / sensitivity expression input unit 33 from the sensitivity information database 35, and is acquired by the determination unit 34. The display unit 37 is controlled to display a determination result as to whether the color information matches the matching color information read from the sensitivity information database 35.

  The display control unit 36 controls the display unit 37 to display the determination result regarding the visibility of the character information acquired by the determination unit 34.

  The display control unit 36, when the determination unit 34 presents to the user the characteristic value of the material feeling that matches the sensitivity expression input by the subject / use / sensitivity expression input unit 33 and the combination of the subject and the purpose, The display unit 37 is controlled to display the determination result when the feeling characteristic value is changed and the determination result when the characteristic value is not changed.

  When the characteristic value of the material feeling presented by the determination unit 34 is selected, the display control unit 36 displays the image after changing the characteristic value related to the material feeling of the design image to be evaluated to the presented characteristic value. The display unit 37 is controlled.

  When an indication item in the displayed evaluation result is selected, the display control unit 36 controls the display unit 37 so that a display can be made so as to know which region in the design image the selected indication item relates to. To do.

  Next, the operation in the design evaluation apparatus 10 of this embodiment will be described in detail with reference to the drawings.

  FIG. 9 is a flowchart showing an operation when a design image is evaluated by the design evaluation apparatus 10 of the present embodiment. In the following description, a design image example as shown in FIG. 10 is used.

  When a design image to be determined is input to the design evaluation device 10 (step S101), the material feeling change unit 32 changes the material feeling. Then, in the target person / use / sensibility expression input unit 33, the appeal target person, purpose, and required sensitivity expression intended by the design image are input (steps S102 and S103).

  Then, the determination unit 34 determines whether or not the characteristic value related to the material feeling read from the design image to be evaluated matches the characteristic information related to the material feeling read from the sensitivity information database 35 (step S105). Then, when the characteristic value related to the material feeling read from the design image to be evaluated does not match the characteristic information related to the material feeling read from the sensitivity information database 35 (no in step S105), for example, FIG. The display control unit 36 displays a screen as shown on the display unit 37, and the material feeling of the design image to be evaluated does not match the selected appeal target person, usage, and sensitivity expression, and the recommended material The user is inquired whether or not to accept the change to the feeling (step S106).

  In addition, the determination unit 34 reads the color information corresponding to the combination of the emotional expression, the target person, and the application input by the target person / use / sensitivity expression input unit 33 from the sensitivity information database 35, and from the design image to be evaluated. It is determined whether or not the acquired color information matches the compatible color information read from the sensitivity information database 35 (step S107). Further, the determination unit 34 determines the visibility of the character information acquired from the design image to be evaluated (step S108).

  Then, the display control unit 36 causes the display unit 37 to display the determination result regarding the material feeling, the determination result regarding the color scheme, and the determination result regarding the visibility (visibility) of the characters determined by the determination unit 34 (step S109).

  Next, specific examples of determination results displayed on the display unit 37 will be described with reference to FIGS.

  In the following description, a case where it is selected on the screen as shown in FIG. 11 that the evaluation result for the design image to be evaluated is selected together with the evaluation result when the feel is changed to the recommended material feeling will be described. To do.

  In the display example shown in FIG. 12, the evaluation result for the original design image that does not change the texture is displayed in parallel with the evaluation result when the texture is changed.

  The evaluation results when the material feeling is not changed are as follows: “The material feeling does not match the target sensitivity expression”, “The current material feeling is small and difficult to read”, “ It can be seen that the evaluation result “The color scheme of the specific part does not match the target emotional expression” is presented to the user.

  In addition, the evaluation results when the material feeling is changed are as follows: “Even on the changed material feeling, the letters are small and difficult to read.” “The color scheme of the specific part does not match the target sensitivity expression. It can be seen that the evaluation result is presented to the user.

  When the user selects an indication item as an evaluation result, an area corresponding to the selected indication item is displayed with, for example, a diagonal line.

  For example, as shown in FIG. 13, when the user selects an indicated item of the evaluation result “Looking small and difficult to read on the current material feeling”, the area corresponding to the indicated item is displayed with diagonal lines. Is done.

  In addition, as shown in FIG. 14, when the indication item “material feeling does not match the target sensitivity expression” is selected, since the indication item is for the entire image, Shown with diagonal lines.

  Also, as shown in FIG. 15, when the word “recommended material feeling” is selected in the indication item regarding the material feeling, the design image after the change to the recommended material feeling is displayed.

  In addition, as shown in FIG. 16, when a character “adapted color” in an indication item related to a color arrangement is selected, an area corresponding to the indication item is indicated by diagonal lines, and a recommended color arrangement palette is presented.

  Furthermore, when the design image to be evaluated is composed of a plurality of pages and the indicated item of the evaluation result relates to a plurality of pages, as shown in FIG. 17, when the indicated item of the evaluation result is selected, the selected indication Only the page including the area corresponding to the item is displayed, and the area related to the indicated item in each displayed page is indicated by diagonal lines.

[Modification]
In the above embodiment, the case where the information on the glossiness and whiteness of the image is used as the characteristic information on the material feeling is described, but the present invention is not limited to this, and the surface of the recording medium such as paper The present invention can be similarly applied even when smoothness information, which is an index indicating smoothness, is included in the characteristic information related to the material feeling.

10 Design Evaluation Device 11 CPU
12 Memory 13 Storage Device 14 Communication Interface (IF)
DESCRIPTION OF SYMBOLS 15 User interface (UI) apparatus 16 Control bus 31 Output paper selection part 32 Material feeling change part 33 Target person, use, and sensitivity expression input part 34 Judgment part 35 Kansei information database 36 Display control part 37 Display part

Claims (12)

A storage means for storing characteristic information about the material feeling for each combination of the sensitivity expression of the design image, the target person and the use,
An acquisition means for acquiring a characteristic value related to a material feeling from image data of a design image to be evaluated;
A specifying means for specifying whether or not the characteristic information corresponding to the combination of the target emotional expression, the target person and the application, and the characteristic value, which are inputted by the user, are the target sensitivity expression;
Design evaluation device with The storage means stores, for each combination of the target person and the application, compatible color information indicating a color range corresponding to the required sensitivity expression,
The acquisition means acquires color information from a design image to be evaluated,
The specifying unit is sensitive expression entered by the user, the subject and the adapted color information corresponding to a combination of applications, design evaluation system according to claim 1, wherein said color information to identify whether matches. The acquisition means acquires character information from a design image to be evaluated,
The design evaluation apparatus according to claim 1 , further comprising: a visibility determination result display unit that displays a determination result regarding the visibility of the character information acquired by the acquisition unit. Selection means for selecting the type of recording medium on which the design image to be evaluated is to be printed;
A changing unit that changes a characteristic value related to a texture of the image data of the design image to be evaluated, so that the appearance is approximate to the printed result when printed on the storage medium selected by the selecting unit;
The design evaluation apparatus according to claim 1, further comprising:   The design evaluation apparatus according to claim 1, wherein the characteristic information relating to the material feeling is information relating to glossiness and whiteness of an image.   The design evaluation apparatus according to claim 5, wherein the characteristic information related to the material feeling further includes smoothness information which is an index indicating the smoothness of the surface of the recording medium.   The design evaluation apparatus according to claim 1, wherein the information on the subject is information on the age group and sex of the subject. If the characteristic value related to the material feeling read from the design image to be evaluated does not match the characteristic information related to the material feeling read from the storage means, the material conforms to the combination of the sensitivity expression input by the user , the target person and the application. The design evaluation apparatus according to claim 1, further comprising a presentation unit that presents a characteristic value of feeling to the user . If the presentation means and presented sensibility expression entered by the user, a characteristic value of a subject and adapted to the combination of application material appearance to the user, if you do not change the determination result of changing the characteristic value of the material appearance The design evaluation apparatus according to claim 8 , further comprising a material feeling determination result display means for displaying the determination result . A changed image display means for displaying an image after changing the characteristic value related to the material feeling of the design image to be evaluated to the presented characteristic value when the characteristic value of the material feeling presented by the presenting means is selected; design evaluation apparatus according to claim 8 or 9, wherein with. If findings in the evaluation result of the display is selected, one of claims 1 is selected findings further comprising area display means for displaying as whether it relates to any region in the design image is seen 10 The design evaluation apparatus according to claim 1. An acquisition step of acquiring a characteristic value related to the material feeling from the image data of the design image to be evaluated;
Computer entered by the user, and the characteristic information design image of the evaluation target corresponding to the combination of sensibility representation, subject and the targeted application, the specific steps of the characteristic value and to identify whether matches A program to make it run.

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