JP6616052B1 - Presentation device, presentation method, and program - Google Patents

Abstract

The presentation device (100) displays the first object on the touch screen (109), and detects the position and strength of the touch on the touch screen (109). Further, the presentation device (100) calculates the proximity between the detected position and the position where the representative point of the first object is displayed on the touch screen (109), and the calculated proximity is detected. The processing to be executed for the detected touch is switched based on the strength.

Description

The present invention presents apparatus, presentation method, and relates to a program.

  Conventionally, when a touch operation on a touch screen is detected while an object such as a button is displayed on the touch screen, the content linked to the object is detected when the detected position of the touch operation is included in the display position of the object. There is known a mobile phone that displays (for example, Patent Document 1).

Japanese Patent Laid-Open No. 2005-020070

  However, in the technique of Patent Document 1, when the number of objects to be displayed on the touch screen is increased, the display interval between the objects is narrowed. For this reason, even if the display position of the object that the user is trying to select and the finger appear to overlap with the user, the position at which the tip of the finger or the belly touches the touch screen may overlap the display position of another object. there were. In this case, the content linked to another object different from the object that the user tried to touch is displayed. For example, even when the user tries to perform an operation different from the operation of selecting an object such as a scroll operation, if the finger touches the display position of the object, the content linked to the object is displayed. For these reasons, the technique of Patent Document 1 has a problem that the operability of the touch screen is not improved.

The present invention has been made in view of the above problems, it is an object presentation device capable of improving the operability than the conventional presentation methods and to provide a program.

In order to achieve the above object, a presentation device according to the first aspect of the present invention provides:
A presentation device for presenting content,
Display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
Switching subsequent processing performed on the detected touch based on the calculated proximity and the detected strength;
It is characterized by that.

In the presentation device according to the first aspect,
Switching the subsequent processing based on an evaluation value calculated using a function having the calculated proximity and the detected strength as variables;
It is also good.

In the presentation device according to the first aspect,
The function corrects the proximity so that the proximity increases as the detected strength increases, and the corrected proximity is used as the evaluation value.
Switching the subsequent processing based on a predetermined condition satisfied by the evaluation value;
It is also good.

In the presentation device according to the first aspect,
Switching the subsequent processing based on a predetermined condition regarding the calculated proximity and the detected strength;
It is also good.

In the presentation device according to the first aspect,
The proximity is corrected so that the greater the detected intensity is, the greater the proximity is.
The predetermined condition relating to the calculated proximity and the detected strength is a condition that is satisfied by the corrected proximity.
It is also good.

In the presentation device according to the first aspect,
The content includes first content linked to the first object, and predetermined second content different from the first content,
(A) If the corrected proximity satisfies the predetermined condition, the subsequent process is switched to a process of displaying the first content on the touch screen,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is switched to processing for displaying the second content on the touch screen.
It is also good.

In the presentation device according to the first aspect,
The content includes third content including the first object,
The first content is content representing a matter different from the matter represented by the third content,
The second content is content that expresses the matter represented by the third content in more detail than the third content,
When the position and the strength of the touch are detected while the third content is displayed on the touch screen, the subsequent processing is performed according to the detected position and strength. Switching to a process of displaying content or a process of displaying the second content;
It is also good.

In the presentation device according to the first aspect,
In addition to the first object, a second object linked to the second content is further displayed in a predetermined vicinity from the first object,
(1) If the area where the second object is displayed includes the detected position, the subsequent processing is switched to processing for displaying the second content on the touch screen,
(2) The area where the second object is displayed does not include the detected position, and
(A) If the corrected proximity satisfies the predetermined condition, the subsequent processing is switched to processing for displaying the first content,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is performed when the detected position is within the predetermined vicinity from the first object and the second object. Switching to the process of displaying the second content,
It is also good.

In the presentation device according to the first aspect,
(2) The area where the second object is displayed does not include the detected position, (b) the corrected proximity does not satisfy the predetermined condition, and is detected If the position is within the predetermined neighborhood from the first object and the second object,
(I) when the first object is included in the second content, the subsequent processing is switched to processing for displaying the second content on the touch screen;
(Ii) When the second object does not include the first object, the subsequent process is switched to a process for maintaining a display when the subsequent process is switched.
It is also good.

In order to achieve the above object, a presentation method according to the second aspect of the present invention includes:
A method executed by a presentation device that presents content,
Display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
Switching subsequent processing performed on the detected touch based on the calculated proximity and the detected strength;
It is characterized by that.

In order to achieve the above object, a program according to the third aspect of the present invention provides:
Computer
A display control unit for displaying the first object on the touch screen;
An acquisition unit for acquiring a position and strength of a touch on the touch screen;
A calculating unit that calculates a degree of proximity between the acquired position and a position at which a representative point of the first object is displayed on the touch screen;
Based on the calculated proximity and the acquired strength, function as a switching unit that switches subsequent processing executed for the acquired touch,
It is characterized by that.

In order to achieve the above object, a program recorded on a non-transitory computer-readable information recording medium according to the fourth aspect of the present invention is:
Computer
A display control unit for displaying the first object on the touch screen;
An acquisition unit for acquiring a position and strength of a touch on the touch screen;
A calculating unit that calculates a degree of proximity between the acquired position and a position at which a representative point of the first object is displayed on the touch screen;
Based on the calculated proximity and the acquired strength, function as a switching unit that switches subsequent processing executed for the acquired touch,
It is characterized by that.

Presentation device, presentation method according to the present invention, and, according to the program, thereby improving the operability than the conventional.

It is a system configuration figure showing an example of 1 composition of a presentation system concerning Example 1 of the present invention. It is a hardware block diagram showing the example of 1 structure of a presentation apparatus. It is a figure showing the positional relationship of the touchscreen with which a presentation apparatus is provided, and a display panel. It is a flowchart showing an example of the search process which a presentation apparatus performs. It is a functional block diagram showing an example of the function which a presentation apparatus has. It is a figure showing an example of the investigation result table which a presentation apparatus memorizes. It is a figure showing an example of the search result page which a presentation apparatus displays. It is a figure showing an example of the 1st content which a presentation apparatus displays. It is a figure showing an example of the 2nd content which the presentation apparatus concerning Example 1 displays. It is a flowchart showing an example of the presentation process which a presentation apparatus performs. 6 is a diagram illustrating an example of a representative point of a first object according to Embodiment 1. FIG. 6 is a flowchart illustrating an example of a subsequent process determination process executed by the presentation device according to the first embodiment. 6 is a diagram illustrating an example of representative points of a first object according to Modification 1 of Embodiment 1. FIG. It is a figure showing an example of the proximity which a presentation apparatus calculates. 10 is a flowchart illustrating an example of a subsequent process determination process executed by a presentation device according to Modification Example 5 of Example 1. It is a figure showing an example of the 2nd content which the presentation apparatus concerning Example 2 displays. 10 is a flowchart illustrating an example of subsequent process determination processing executed by the presentation device according to the second embodiment.

<Example 1>
Hereinafter, Example 1 of the present invention will be described with reference to the accompanying drawings.

  The presentation devices 100 and 200 according to the first embodiment of the present invention constitute the presentation system 1 of FIG. 1 that presents to a user content related to products sold through the Internet. The presentation system 1 includes a communication network 10 that is the Internet and a server 300 in addition to the presentation devices 100 and 200 that are smartphones.

  The communication network 10 is connected to the presentation devices 100 and 200 and the server 300. The presentation devices 100 and 200 transmit a transmission request for transmission of content to the server 300, and display the content received from the server 300.

  Since the presentation devices 100 and 200 have the same configuration and function, respectively, the presentation device 100 will be mainly described below.

  The presentation device 100 includes a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a flash memory 104, a data communication circuit 105, a voice communication circuit 106, a speaker as shown in FIG. 107, a microphone 108, and a touch screen 109.

  The CPU 101 performs overall control of the presentation apparatus 100 by executing a program stored in the ROM 102 or the flash memory 104. The RAM 103 temporarily stores data to be processed when the CPU 101 executes the program.

  The flash memory 104 stores an application (hereinafter simply referred to as a presentation application) for presenting content to the user by displaying content such as a web browser on the touch screen 109, for example. The flash memory 104 stores data representing various settings.

  The data communication circuit 105 performs data communication with the server 300 by performing communication using a radio wave with a base station or access point (not shown). The voice communication circuit 106 performs voice communication using radio waves with a base station (not shown).

  The speaker 107 inputs a signal representing ambient sound, and the microphone 108 outputs sound according to the signal output from the CPU 101.

  The touch screen 109 includes a video card 109a, a display panel 109b, a touch panel 109c, and a pressure sensor 109d.

  The video card 109a renders an image based on the digital signal output from the CPU 101, and outputs an image signal representing the drawn image.

  The display panel 109b is an LCD (Liquid Crystal Display), and displays an image according to the image signal output from the video card 109a. The presentation device 100 may include a PDP (Plasma Display Panel) or an EL (Electroluminescence) display instead of the LCD.

  The display position Pd of the image on the display panel 109b is the coordinates of the X axis parallel to the main scanning direction and the Y axis parallel to the sub scanning direction, with one vertex of the rectangular display surface as shown in FIG. It is expressed using a value. Since the display direction of the display panel 109b is a direction orthogonal to the main scanning direction and the sub-scanning direction, it is a Z-axis direction orthogonal to the X axis and the Y axis.

  The touch panel 109c is, for example, a capacitive touch panel. The touch panel 109c detects a position (hereinafter simply referred to as a touch position) Pt touched by the user, and outputs a signal representing the detected touch position Pt to the CPU 101. Similarly to the display position Pd of the display panel 109b shown in FIG. 3, the touch position Pt of the touch panel 109c is set to one vertex of the operation surface as the origin Ot, and is parallel to two sides of the operation surface orthogonal to the vertex. It is expressed using the coordinate values of the X axis and the Y axis.

  As shown in FIG. 3, the touch panel 109c and the display panel 109b are installed such that the origins Od and Ot are both on the Z axis, and the X axis and the Y axis are parallel to each other. Therefore, when the user's finger or touch pen touches the touch panel 109c accurately in parallel with the Z axis toward the display position Pd of the display panel 109b, the touch panel 109c detects the same coordinate value as the coordinate value of the display position Pd. The coordinate value of the touched position Pt is output to the CPU 101.

  The pressure sensor 109d in FIG. 2 is a diaphragm element, and is installed between the display panel 109b and the touch panel 109c. The pressure sensor 109d detects the pressure applied to the touch panel 109c. Next, the pressure sensor 109d sets the detected pressure intensity as the strength of the touch performed on the touch panel 109c (hereinafter simply referred to as touch intensity) St, and outputs a signal representing the touch intensity St to the CPU 101.

  When the user performs an operation for starting the presentation application on the touch screen 109, the CPU 101 of the presentation device 100 searches for the content to be presented based on a signal output from the touch screen 109. Execute.

  Accordingly, the CPU 101 acquires the search keyword, the acquisition unit 110 in FIG. 5, and the display control unit that controls the touch screen 109 to display the web page (hereinafter referred to as the search result page) on which the search result is posted. It functions as 120. Further, the CPU 101 further functions as an investigation unit 130 that examines a link destination on the search result page before a link is selected. This is because the CPU 101 switches the subsequent process to be executed for the detected touch based on the link destination investigation result. The flash memory 104 functions as an information storage unit 190 that stores the investigation result of the investigation unit 130.

  The information storage unit 190 stores a survey result table as shown in FIG. 6 having a plurality of records in which survey results are stored. Each record included in the survey result table stores an object ID (IDentification) (hereinafter referred to as a link source object ID) for identifying a link source object included in the search result page. Each record is associated with the link source object ID, the URL (Uniform Resource Locator) of the link destination web page, and the object ID of the object of the link destination (hereinafter referred to as the link destination object ID). And are saved.

  When the execution of the search process is started, the acquisition unit 110 acquires a search keyword input by the user to the touch screen 109 based on a signal output from the touch screen 109 (step S01).

  Next, the acquisition unit 110 includes a search keyword and generates a search request for searching for a product based on the search keyword. Thereafter, the acquisition unit 110 outputs the search request to the data communication circuit 105 in FIG. 2 with the server 300 as a destination (step S02). Thereafter, the data communication circuit 105 transmits the output search request to the server 300.

  When the data communication circuit 105 of the presentation device 100 receives the search result page on which the search result based on the search keyword is posted, the acquisition unit 110 in FIG. 5 acquires the search result page from the data communication circuit 105 (step S03).

  Thereafter, the display control unit 120 controls the touch screen 109 of FIG. 2 to display the acquired search result page (step S04).

  The search result page displayed on the touch screen 109 has one first object FO that is a button object and three second objects SO1 to SO3 as shown in FIG.

  As shown in FIG. 8, the first object FO is linked to a web page (hereinafter referred to as an advertisement page) on which the first content FC that advertises a product different from the product searched based on the search keyword. Yes. For this reason, since the advertisement text and image of the advertised product are displayed in the first object FO, the first object FO is also referred to as an advertisement object.

  The second objects SO1 to SO3 are each linked to a web page (hereinafter referred to as a product page) on which the second content SC relating to the searched product is posted as shown in FIG. For this reason, since the names and images of the searched products are displayed in the second objects SO1 to SO3, they are also referred to as product objects. The second content SC may include the content that explains the searched product in detail as the content related to the searched product, or may include the content related to the purchase procedure of the searched product. Further, the second content SC may include only the content related to the searched product, or, as shown in FIG. 9, the first object FO that advertises the content related to the searched product and a product different from the searched product. And may be included.

  After the search result page is displayed in step S04 of FIG. 4, the examining unit 130 sequentially investigates the link destinations of the second objects SO1 to S03 included in the search result page. Therefore, the investigating unit 130 sets the second object SO1 as the focused second object SO * among the second objects SO1 to S03 included in the search result page. Next, the research unit 130 acquires the URL of the product page linked to the target second object SO * from the source code of the search result page. Thereafter, the investigation unit 130 outputs a transmission request including a URL for the product page to the data communication circuit 105 in FIG. 2 with the server 300 as a destination (step S05).

  Thereafter, when the product communication page is received from the server 300 after the data communication circuit 105 transmits the transmission request, the investigation unit 130 acquires the product page that is the link destination of the target second object SO * from the data communication circuit 105 ( Step S06).

  Thereafter, the investigation unit 130 acquires the object ID of the object included in the second content SC based on the acquired source code of the product page, and sets it as the link destination object ID. Thereafter, the investigating unit 130 sets the object ID of the focused second object SO * as the link source object ID, and sets the URL of the product page that is the link destination of the focused second object SO * as the link destination URL. Next, the investigation unit 130 generates data in which the link source object ID, the link destination URL, and the link destination object ID are associated with each other, and stores the data in the investigation result table of FIG. Step S07).

  Thereafter, the investigating unit 130 sequentially sets the second objects SO2 and S03 that have not yet been set as the focused second object SO * among the second objects SO1 to S03 included in the search result page as the focused second object SO *. After repeating the process from step S05 to S07, the execution of the search process is terminated.

  Here, on the search result page displayed on the touch screen 109 by the search process, as shown in FIG. 7, the second objects SO1 and SO2 are displayed with an interval of the distance d from the first object FO. Similarly, the second object SO2 and the third object SO3 are displayed with an interval of a distance d.

  In the first embodiment, the distance d, which is the display interval between objects, is narrower than the average user's finger belly or fingertip width. Therefore, for example, in order to know detailed information about the searched product, the user tries to display the product page by touching the display region of the second object SO1 with the finger, but the display region of the first object FO Will be described below. Since the distance d, which is the display interval between objects, is narrow, even if the display area of the second object SO1 and the user's finger appear to overlap with each other, the belly and tip of the user's finger are the display area of the first object FO. It is because it may touch.

  When the user performs a touch operation on the touch screen 109, the touch panel 109c of the touch screen 109 outputs a signal representing the touch position Pt, and the pressure sensor 109d outputs a signal representing the touch strength St. When these signals are input, the CPU 101 of the presentation device 100 executes the presentation process of FIG. 10 that presents content according to the touch position Pt and the touch strength St represented by the signals.

  Thereby, the CPU 101 calculates the proximity N, which is an index indicating how close the touch position Pt and the first object FO are, based on the calculation unit 140 of FIG. 5 and the touch strength St. It functions as a correction unit 150 that corrects the proximity N. In addition, the CPU 101 switches a subsequent process to be executed by the display control unit 120 after detection of the touch operation in accordance with the corrected proximity Nc in order to display the content corresponding to the touch operation on the touch screen 109. It functions as 160.

  The information storage unit 190 is setting data used for executing the presentation process of FIG. 10, and represents data representing the resolution set on the touch screen 109 and an average strength with which the user presses the touch screen 109. Data representing the strength S preset by the user is stored.

  When the execution of the presentation process is started, the acquisition unit 110 acquires a coordinate value of the touch position Pt and a numerical value representing the touch strength St based on a signal output from the touch screen 109 (step S11).

  Next, the calculation unit 140 acquires data representing the resolution set on the touch screen 109 from the flash memory 104. Thereafter, the calculation unit 140 calculates coordinate values representing the display areas of the first object FO and the second objects SO1 to SO3 based on the acquired data and the source code of the search result page (step S12).

  Thereafter, the calculation unit 140 calculates a minimum circle Cmin including the entire display area of the first object FO as shown in FIG. 11 based on the coordinate value representing the display area of the first object FO, and calculates the calculated circle. The center point of Cmin is set as the representative point Pr.

  Next, the calculating unit 140 calculates a distance Drt between the representative point Pr and the touch position Pt based on the coordinate value of the representative point Pr and the coordinate value of the touch position Pt acquired in step S11.

  Thereafter, the calculating unit 140 calculates the proximity N between the touch position Pt and the representative point Pr by using the distance Drt between the touch position Pt and the representative point Pr in the following equation (1) (step S13). Thereby, the calculation unit 140 calculates the proximity N higher as the touch position Pt is closer to the representative point Pr.

  Proximity N = 1 / (positive constant C + distance Drt) (1)

  In the above formula (1), the positive constant C is added to the distance Drt because the touch position Pt and the representative point Pr coincide with each other, and therefore the distance Drt is a value “0”. This is because the proximity N is defined continuously.

  Next, the correction unit 150 acquires, from the flash memory 104, data representing the strength S preset by the user as the average strength with which the user presses the touch screen 109. Thereafter, the correction unit 150 uses the touch strength St acquired in step S11 and the preset average strength S in the following equation (2) to calculate the correction coefficient α of the proximity N. Calculate.

  Correction coefficient α = detected touch strength St / set average strength S (2)

  Thereafter, the correction unit 150 corrects the proximity N using the correction coefficient α and the proximity N before correction calculated in step S13 in the following equation (3), and calculates the corrected proximity Nc. Calculate (step S14).

Proximity Nc = F (proximity N before correction, detected touch strength St) = proximity N × correction coefficient α (3)
However, F is a function having the proximity N before correction and the detected touch strength St as input variables, and the proximity Nc after correction as an output variable representing an evaluation value.

  Therefore, when the detected touch strength St is stronger than the preset average strength S, the correction coefficient α is calculated to be larger than the value “1” and corrected by the correction coefficient α. The proximity degree Nc is greater than the proximity degree N before correction. That is, when the touch strength St is stronger than the average strength S, the proximity N of the touch position Pt is an average at the position Pt ′ closer to the representative point Pr as shown in FIG. 11 than the touch position Pt. Is corrected to the same value as the proximity N calculated when touched with a strong strength S.

  On the other hand, when the touch strength St is weaker than the average strength S, the correction coefficient α is calculated to be smaller than the value “1”, and the corrected proximity Nc is the proximity N before correction. The value becomes smaller than. That is, the proximity N of the touch position Pt is calculated when the position Pt ″ farther than the touch position Pt is touched with the average strength S as shown in FIG. It is corrected to the same value as N.

  Next, the calculating unit 140 calculates a half line Lrt as shown in FIG. 11 starting from the representative point Pr and passing through the touch position Pt based on the coordinate values of the representative point Pr and the touch position Pt. Thereafter, the calculation unit 140 calculates a point Pf farthest from the representative point Pr at a point on the half line Lrt included in the display area of the first object FO. Next, the calculating unit 140 calculates the distance Drf from the representative point Pr to the point Pf, and calculates the distance threshold Dth using the calculated distance Drf in the following equation (4). The distance threshold value Dth is such that the detected touch position Pt and the representative point Pr are determined so that the user can determine that the user is trying to select the first object FO when the user is touching with the average strength S. Is a reference value for determining whether or not the distance is sufficiently short.

Distance threshold Dth = distance Drf / positive constant D (4)
However, D ≧ 1.

  Next, the calculation unit 140 calculates the threshold value Nth of the corrected proximity Nc using the distance threshold value Dth in the following equation (5) (step S15). Whether the detected touch position Pt is sufficiently close to the representative point Pr such that the threshold Nth of the corrected proximity Nc can be determined that the user is trying to select the first object FO, and This is a reference value for determining whether or not the detected touch strength St is sufficiently strong.

Threshold Nth of proximity Nc after correction = 1 / (positive constant C + threshold Dth of distance) (5)
However, the positive constant C is the same constant as the positive constant C in the above formula (1).

  Thereafter, the switching unit 160 executes a subsequent process determination process of FIG. 12 that determines a subsequent process to be executed by the display control unit 120 based on the corrected proximity Nc and the threshold value Nth (step S16).

  When the subsequent process determination process is started, the switching unit 160 acquires the coordinate value of the touch position Pt acquired in step S11 and the coordinate value representing the display areas of the second objects SO1 to 3 acquired in step S12. Next, based on the acquired coordinate value, the switching unit 160 determines whether or not the touch position Pt is included in any one of the display areas of the second objects SO1 to SO3 that are product objects (step S21).

  At this time, for example, when the position Pt1 shown in FIG. 7 is the touch position Pt, the switching unit 160 determines that the touch position Pt is included in the display area of the second object SO1 (step S21; Yes). Next, the switching unit 160 determines that the subsequent process is a process of displaying the product page that is the link destination of the second object SO1 and on which the second content SC is posted (step S22), and then performs the subsequent process determination process. End execution. Since the product page publishes the second content SC related to the searched product, it is considered that the user is interested in the second content SC. For this reason, even if the object that the user is trying to touch is not the second object SO1, the user can easily allow the presentation of the second content SC, so the subsequent process is determined for the process of displaying the product page. .

  In step S21, if the switching unit 160 determines that the touch position Pt is not included in any of the display areas of the second objects SO1 to S03 that are product objects (step S21; No), is the predetermined condition satisfied? Determine whether or not. The predetermined condition is that the proximity Nc after correction calculated by using the proximity N before correction and the detected strength St in the above equation (3) in step S14 of FIG. 10 is equal to or greater than the threshold Nth. It is a condition that there is (step S23). When the switching unit 160 determines that the corrected proximity Nc is equal to or greater than the threshold value Nth and the predetermined condition regarding the proximity N before correction and the detected strength St is satisfied (step S23; Yes), After the subsequent process is determined to be a process for displaying the advertisement page on which the first content FC is posted (step S24), the subsequent process determination process is terminated.

  If the corrected proximity Nc is equal to or greater than the threshold value Nth, it is determined that the user has tried to touch the display area of the first object FO even if the detected touch strength St is weaker than the average strength S. This is because the touch position Pt is sufficiently close to the representative point Pr of the first object FO as much as possible. Further, even if the touch position Pt is away from the representative point Pr of the first object FO, the touch strength St is average so that it can be determined that the user is requesting the presentation of the advertisement page linked to the first object FO. This is because it is sufficiently stronger than the typical strength S.

  In step S23, when determining that the corrected proximity Nc is smaller than the threshold value Nth (step S23; No), the switching unit 160 specifies the representative points of the second objects SO1 to SO3 as in the case of the first object FO. To do. Next, the switching unit 160 sets a second object SO * that has a representative point closest to the touch position Pt among the second objects SO1 to SO3.

  Thereafter, the switching unit 160, based on the coordinate value acquired in step S12 of FIG. 10, the display area of the first object FO that is the advertising object, the display area of the attention second object SO * that is the product object, An intermediate display area located in the middle of is specified. That is, the switching unit 160 identifies an area within the distance d from the first object FO and within the distance d from the target second object SO * as an intermediate display area. Thereafter, the switching unit 160 determines whether or not the detected touch position Pt is included in the intermediate display area (step S25).

  At this time, for example, when the position Pt2 shown in FIG. 7 is the touch position Pt, the switching unit 160 determines that the touch position Pt is included in the intermediate display area (step S25; Yes). Next, in order to identify the object included in the link destination of the focused second object SO *, the switching unit 160 uses the same link source object ID as that of the focused second object SO * from the investigation result table of FIG. Get the saved record. Thereafter, the switching unit 160 determines whether or not the object ID of the link destination stored in the acquired record matches the object ID of the first object FO. By this determination, the switching unit 160 determines whether or not the second content SC of the product page that is the link destination includes the first object FO that is the advertising object (step S26).

  In step S26, the switching unit 160 determines that the product page includes the first object FO when the object ID of the link destination acquired from the survey result table matches the object ID of the first object FO. (Step S26; Yes). Thereafter, the switching unit 160 executes the process of step S22 to determine the subsequent process as a process for displaying a product page, and then ends the subsequent process determination process. For this reason, even if the user tries to touch the display area of the noticed second object SO * but touches the intermediate display area, the product page linked to the noticed second object SO * is displayed. Is done. On the other hand, even when the user tries to touch the display area of the first object FO but touches the intermediate display area, the product page is similarly displayed. However, the user may touch the first object FO included in the displayed product page again. For these reasons, the operability of the user for the presentation device 100 can be improved.

  In step S25, for example, when the position Pt3 shown in FIG. 7 is the touch position Pt, the switching unit 160 determines that the touch position Pt is not included in the intermediate display area (step S25; No). Thereafter, the switching unit 160 ends the execution of the subsequent process determination process after determining that the subsequent process is a process for detecting a touch or maintaining the current display (step S27). This is because the user only has to touch the display area of the object to be touched again. Normally, when the user determines that the display does not change even if the user touches the touch screen 109, the user tries to touch the touch screen 109 more accurately or more strongly. For this reason, it is possible not only to prevent erroneous display based on an incorrect touch operation, but also to allow the user to redo the incorrect touch operation with a more correct operation.

  In step S26, when the switching unit 160 determines that the advertisement object is not included in the product page (step S26; No), the process of step S27 is executed to maintain the subsequent process as a display. After the determination, the execution of the subsequent process determination process is terminated.

  When the execution of the subsequent process determination process ends, the switching unit 160 in FIG. 5 changes the subsequent process to be executed by the display control unit 120 to the process determined in any of steps S22, S24, and S27 in FIG. Switching (step S17 in FIG. 10).

  Thereafter, the display control unit 120 executes the switched subsequent processing (step S18). In this processing, when changing the display to the advertisement page, the display control unit 120 outputs a transmission request including the URL of the advertisement page to the data communication circuit 105 in FIG. Thereafter, when the data communication circuit 105 receives the advertisement page, the display control unit 120 acquires the advertisement page from the data communication circuit 105 and causes the touch screen 109 to display the advertisement page.

  On the other hand, when the display is changed to the product page, the display control unit 120 causes the touch screen 109 to display the product page already acquired in step S06 in FIG. 4 without outputting a transmission request. For this reason, it is possible to shorten the time from the detection of the touch on the touch screen 109 to the switching to the display corresponding to the touch, so that operability is improved.

  In particular, when the product page includes a first object FO that is an advertising object, the same as the first object FO of the search result page displayed immediately before switching the display to the product page or when a touch is detected, or The display control unit 120 displays the first object FO of the product page at the approximate position. Therefore, when the user tries to touch the display area of the first object FO but touches an area different from the display area of the first object FO, the first displayed at the same position is displayed. Since the user can easily touch the object FO again, the operability is improved.

  When maintaining the display, the display control unit 120 maintains the display of the search result page on the touch screen 109 without outputting a transmission request. Thereafter, the display control unit 120 ends the presentation process.

  The server 300 illustrated in FIG. 1 includes a CPU, a ROM, a RAM, a hard disk, a data communication circuit, a video card, a display device, and an input device (not shown). The CPU, ROM, RAM, data communication circuit, video card, display device, and input device provided in the server 300 are the CPU 101, ROM 102, RAM 103, data communication circuit 105, video card 109a provided in the presentation device 100 shown in FIG. The display panel 109b and the touch panel 109c have the same configuration and functions.

  The hard disk included in the server 300 is a table (not shown) in which a plurality of data in which various web pages including a product page and an advertisement page are associated with keywords describing the product posted on the web page are stored. I remember it.

  When the data communication circuit of the server 300 receives the search request including the search keyword from the presentation device 100, the CPU of the server 300 searches the web page associated with the search keyword from the table stored in the hard disk. Thereafter, the CPU generates a search result page including an object linked to the searched web page, and outputs the generated search result page to the data communication circuit with the presentation device 100 as a destination.

  When the data communication circuit of the server 300 receives a transmission request including the URL from the presentation device 100, the CPU of the server 300 reads a web page stored in the hard disk based on the URL. Thereafter, the CPU outputs the read web page to the data communication circuit with the presentation device 100 as a destination.

  According to these configurations, the presentation device 100 detects the proximity N between the display position of the representative point Pr of the first object FO and the detected touch position Pt in step S14 of FIG. Correction is performed based on the strength St. In addition, in step S17, the presentation apparatus 100 switches the subsequent process to the process determined according to the corrected proximity degree Nc. For these reasons, the presentation apparatus 100 determines whether or not the touch position Pt is sufficiently close to the representative point Pr of the first object FO so that it can be determined that the user has tried to touch the display area of the first object FO, or Subsequent processing can be switched depending on whether or not the touch strength St is sufficiently strong. Therefore, the presentation apparatus 100 can improve the operability with respect to the touch screen 109 as compared with the prior art in which subsequent processing is switched based only on the touch position Pt.

<Modification 1 of Example 1>
In the first embodiment, the presentation apparatus 100 calculates a minimum circle Cmin including the entire display area of the first object FO as illustrated in FIG. 11 in order to determine the representative point Pr of the first object FO. The center point of the circle Cmin was set as the representative point Pr. However, the present invention is not limited to this, and the representative point Pr may be any point as long as it is included in the display area of the first object FO. For example, the presentation device 100 may calculate the maximum circle Cmax that is completely included in the display area of the first object FO as shown in FIG. 13, and set the center point of the calculated circle Cmax as the representative point Pr. In addition, the presentation device 100 may set the representative point Pr to a point where two diagonal lines of the rectangular first object FO intersect.

  In the first embodiment, the presentation device 100 is described as calculating only one representative point Pr of the first object FO. However, the present invention is not limited to this. The presentation apparatus 100 may calculate a plurality of representative points Pr of the first object FO, and change the representative points Pr used for calculating the proximity N based on the detected touch position Pt. For example, the presentation apparatus 100 may calculate the proximity N using a point closest to the detected touch position Pt among the plurality of representative points Pr. A more suitable representative point Pr can be determined by a person skilled in the art through experiments.

<Modification 2 of Example 1>
In the first embodiment, it has been described that the presentation device 100 calculates the proximity N between the touch position Pt and the representative point Pr using the above-described equation (1) in step S13 of FIG. Further, in the first embodiment, it has been described that the presentation device 100 calculates the distance threshold Dth using the above-described equation (4) in step S14 of FIG. More suitable values for the constants C and D used in these equations (1) and (4), respectively, can be determined by experiments by those skilled in the art.

  Further, in the first embodiment, the presentation device 100 has been described as calculating the proximity N before correction using the above equation (1) in step S13 of FIG. 10, but is not limited thereto. The proximity N before correction may be any index as long as the touch position Pt is closer to the representative point Pr.

  Furthermore, in Example 1, the presentation apparatus 100 uses the correction coefficient α calculated using the above equation (2) in step S14 in FIG. It explained that it corrects. However, the present invention is not limited to this, and the method of correcting the proximity N may be any method as long as the touch strength St is stronger and the value is corrected to a higher value.

  Furthermore, in the first embodiment, it has been described that the presentation device 100 calculates the threshold value Dth of a different distance according to the touch position Pt using the above formula (4) in step S15 of FIG. In the first embodiment, the presentation device 100 has been described as calculating the threshold value Nth of the corrected proximity degree Nc by using the calculated threshold value Dth in the above equation (5). However, the present invention is not limited to this, and the presentation apparatus 100 may use the same threshold value Dth regardless of the touch position Pt. For example, the presentation apparatus 100 may calculate the threshold Nth by using the radius r of the circle Cmax in FIG. 13 as the distance threshold Dth in the above equation (5). This is because when the touch screen 109 is touched with an average strength S, the touch position Pt is always included in the display area of the first object FO if the corrected proximity Nc is equal to or greater than the threshold Nth.

<Modification 3 of Example 1>
In the first embodiment, it has been described that the presentation device 100 calculates the proximity N before correction using the above formula (1), but the present invention is not limited to this. For example, as illustrated in FIG. 14, the presentation apparatus 100 divides an area inside and outside the first object FO into a plurality of areas, and calculates the proximity N based on which divided area the touch position Pt is included in. May be.

  Hereinafter, an example of a method for calculating the proximity N using the divided areas of the first object FO will be described. For example, as shown in FIG. 14, a boundary line BOn that is a predetermined distance n × s away from the side of the first object FO in the direction opposite to the representative point Pr (that is, outside) is defined. Similarly, a boundary line BIn that is a predetermined distance n × s away from the side of the first object FO in the direction of the representative point Pr (that is, inside) is defined. However, n is an integer from the value “0” to M. Next, the area outside the first object FO is divided into an outer area ROm surrounded by a boundary line BOm and a boundary line BOm + 1. Similarly, the area inside the first object FO is divided into an inner area ROm surrounded by the boundary line BIm and the boundary line BIm + 1. However, m is an integer from the value “0” to M−1.

  Next, when the detected touch position Pt is outside the external area ROM-1, the proximity N before correction is defined as a value “0”. Further, when the detected touch position Pt is included in the external region ROm, the proximity N is defined as a value “M−m”. Here, since m is an integer from the value “0” to M−1, the proximity N changes from the value “1” to M as the touch position Pt approaches the representative point Pr.

  Further, when the detected touch position Pt is included in the internal region RIm, the proximity N is defined as a value “M + m + 1”. Here, since m is an integer from the value “0” to M−1, the proximity changes from the value M + 1 to 2M as the touch position Pt approaches the representative point Pr.

  Further, when the detected touch position Pt is inside the inner region RIM-1, the proximity N is defined as a value 2M + 1. By defining the proximity N in this way, the proximity can be calculated as a stepwise higher value as the detected touch position Pt approaches the representative point Pr.

  In order to determine whether the detected touch position Pt is included in the external region ROn or the internal region RIn, the presentation device 100 uses the coordinate value representing the display region of the first object FO acquired in step S12 of FIG. Based on this, coordinate values representing the display areas of the external area ROn and the internal area RIn may be calculated.

  As the threshold Nth of the proximity Nc after correction, the presentation device 100 may use a fixed value such as the maximum value “2N + 1” of the proximity N before correction, for example. A more suitable threshold value Nth can be determined by a person skilled in the art through experiments.

<Modification 4 of Example 1>
In Example 1, when the detected touch strength St is too weak or the touch position Pt is too far from the representative point Pr of the first object FO, the presentation device 100 sets the corrected proximity Nc to the threshold value Nth. It was determined that it is smaller (step S23 in FIG. 12; No). Next, it has been described that the presentation device 100 determines whether or not the touch position Pt is included in the intermediate display area between the first object FO and the second object SO1 or SO2 (step S25). After that, when the presentation device 100 determines that the touch position Pt is included in the intermediate display area (step S25; Yes), the linked product page of the second object SO1 or SO2 selects the first object FO that is the advertisement object. It has been described that whether or not it is included (step S26). And the presentation apparatus 100 demonstrated that the process subsequent to the process which displays a goods page is determined (step S22), when the linked goods page contains an advertising object (step S26; Yes). On the other hand, when the product page does not include the advertisement object (step S26; No), the presentation device 100 has been described as determining the subsequent process to the process of maintaining the display (step S27). However, it is not necessarily limited to these.

  In step S25, the presentation apparatus 100 may determine whether or not the touch position Pt is included in the intermediate display area or the display area of the first object FO. That is, the presentation apparatus 100 not only determines in step S25 that the touch position Pt is included in the intermediate display area, but also determines that the touch position Pt is included in the display area of the first object FO (step S25). Yes), the process may proceed to step S26 to continue the process.

  According to these configurations, even when the touch position Pt is included in the display area of the first object FO, the presentation device 100 is not the first object FO when the proximity Nc is smaller than the threshold value Nth. The subsequent display can be determined depending on whether the link destination of the second object SO1 or SO2 adjacent to the first object FO includes the first object FO. For this reason, it cannot be determined whether the user tried to touch the first object FO or accidentally touched the first object FO in an attempt to touch the second object SO1 or SO2 adjacent to the first object FO. Even in this case, the display after the touch detection can be determined to be more appropriate than the conventional display.

<Modification 5 of Example 1>
In Example 1, the presentation apparatus 100 determines whether or not the linked product page of the second object SO1 or SO2 includes the first object FO that is an advertising object in Step S26 of FIG. 12 (Step S26). ) Explained. And the presentation apparatus 100 demonstrated that a process subsequent to the process which maintains a display is determined (step S27), when the goods page of a link destination does not contain an advertising object (step S26; No). However, it is not necessarily limited to these.

  As illustrated in FIG. 15, when the presentation device 100 according to the present modification determines that the product page does not include the advertisement object (Step S <b> 26; No), the display device 100 subsequent to the process of displaying the product page to which the advertisement object has been added. After the process is determined (step S28), the subsequent process determination process is terminated. Thereafter, when executing the process of displaying the product page to which the advertisement object is added in step S18 of FIG. 10, the presentation device 100 sends a transmission request including the URL of the product page and the object ID of the advertisement object to be added. Send to server 300. Thereafter, when receiving the product page to which the advertisement object has been added, the presentation device 100 displays the received product page on the touch screen 109.

  The server 300 according to the present modification stores a table (not shown) having a plurality of data in which an object ID, a URL of a link destination of the object, and information representing the appearance and shape of the object are associated with each other. .

  In addition, when the server 300 receives a transmission request including the URL and the object ID from the presentation device 100, the server 300 acquires the URL from the transmission request, and reads a product page stored in the hard disk based on the acquired URL. Thereafter, the server 300 acquires the object ID from the transmission request, and acquires the URL of the link destination associated with the acquired object ID and information representing the appearance and shape of the object from a table (not shown). Thereafter, the server 300 generates a first object FO that has the acquired object ID and the appearance and shape represented by the acquired information and is linked to the acquired link destination URL. Next, the server 300 transmits the product page to the presentation device 100 after adding the generated first object FO to the second content SC of the product page.

<Modification 6 of Example 1>
In Example 1, when the presentation apparatus 100 determined that the corrected proximity Nc is smaller than the threshold value Nth after the process of step S21 (step S23; No), it has been described that the processes of steps S25 and S26 are executed. .

  However, it is not necessarily limited to these. The presentation apparatus 100 may execute the process of step S23 without starting the process of step S21 after starting the subsequent process determination process.

  Moreover, the presentation apparatus 100 does not need to perform the process of step S25 and S26. In this case, when determining that the corrected proximity Nc is smaller than the threshold value Nth (step S23; No), the presentation apparatus 100 executes a process (step S27) for determining that the subsequent process is a process for maintaining the display. Good to do.

  Furthermore, the presentation apparatus 100 performs the process of step S25, but may not perform the process of step S26. In this case, after determining that the corrected proximity Nc is smaller than the threshold Nth (step S23; No), the presentation apparatus 100 determines whether or not the touch position Pt is included in the intermediate display area (step S25). ). In the execution of this process, when the presentation device 100 determines that the touch position Pt is included in the intermediate display area (step S25; Yes), the presentation apparatus 100 follows the process of displaying the linked product page of the second object of interest SO *. The process of determining the process (step S22) may be executed.

  Furthermore, after determining that the corrected proximity Nc is smaller than the threshold value Nth (step S23; No), the presentation apparatus 100 may perform step S26 without executing step S25. In this case, in step S26, the presentation device 100 may determine whether or not the first object FO that is the advertising object is included in the linked product page of the target second object SO *.

<Modification 7 of Example 1>
In Example 1, although the presentation apparatus 100 demonstrated using the intensity | strength which the user preset as the average intensity | strength S which a user presses the touch screen 109, it is not necessarily limited to this. For example, each time the presentation device 100 detects the touch strength St, the presentation device 100 stores the detected touch strength St in the flash memory 104 of FIG. 2 as a history, and the touch screen 109 is stored in the user based on the stored history. The average strength S pressed by may be calculated.

<Modification 8 of Example 1>
In the first embodiment, it has been described that the touch screen 109 includes the pressure sensor 109d installed between the display panel 109b and the touch panel 109c. However, the present invention is not limited to this, and the touch panel 109c includes the pressure sensor 109d. May be.

  In the first embodiment, it has been described that the pressure sensor 109d is a diaphragm element. The pressure sensor 109d may measure the pressure by any of a diffusion type, a film formation type, and a capacitance type.

<Modification 9 of Example 1>
In the first embodiment, it has been described that the first object FO is linked to the first content that advertises a product different from the searched product. Further, in the first embodiment, the second objects SO1 to SO3 are described as being linked to the second content related to the product, for example, the content that explains the searched product in detail. However, the first content linked to the first object FO is not limited to the content advertising the product. Similarly, the second content linked from the second object SO1 to SO3 is not limited to the content related to the product. For example, the second content may be content that conveys a matter searched for by an input keyword such as searched news, and the first content may be content that conveys a matter different from the searched matter.

  Furthermore, the first object FO may be any object as long as it is estimated that the possibility that the user touches the display area to present the link destination is higher than the objects SO1 to SO3. The possibility that the first object FO is touched may be estimated by the presentation apparatus 100 depending on how much linked content is related to the input keyword. Similarly, the second objects SO1 to SO3 may be any objects as long as the possibility that the user touches the display area is estimated to be lower than that of the first object FO.

  In the first embodiment, the first object FO and the second objects SO1 to SO3 are described as button objects. However, the present invention is not limited to this, and may be an image object or a text object.

  In the first embodiment, the search result page illustrated in FIG. 7 has been described as including only one first object FO. However, the search result page is not limited thereto, and may include a plurality of first objects FO. . Similarly, in the first embodiment, it has been described that the search result page includes the three second objects SO1 to SO3. However, the search result page is not limited thereto, and one, two, or four or more first objects are included. Two objects may be included. Further, in the first embodiment, it has been described that the search result page includes the first object FO and the two second objects SO1 and SO2 adjacent to the first object FO. However, the search result page is not limited to this. . The search result page may include a first object FO and only one or three or more second objects adjacent to the first object FO.

<Modification 10 of Example 1>
Although the presentation devices 100 and 200 have been described as smartphones, the present invention is not limited thereto, and may be, for example, a desktop type, a notebook type, or a tablet type personal computer.

<Example 2>
In the first embodiment, the first object FO is included in the search result page of FIG. 7, and the search result page is described as including one first object FO and a plurality of second objects SO1 to SO3. did. In the first embodiment, when the presentation device 100 switches the subsequent processing according to the corrected proximity degree Nc between the representative point Pr of the first object FO on the search result page and the detected touch position Pt. explained.

  However, the subsequent processing that is switched by the presentation device 100 is not limited to the web page display processing that is first performed after detection of a touch on the search result page. In the second embodiment, the presentation apparatus 100 sets the web page display process first performed after detecting the touch on the product page illustrated in FIG. 9 as the subsequent process, and the subsequent process is defined as the first object FO of the product page. Switching is performed according to the proximity Nc after correction with the touch position Pt. Hereinafter, the same configuration as that of the first embodiment will be described using the same reference numerals as those used in the first embodiment, but differences between the second embodiment and the first embodiment will be mainly described.

The product page of FIG. 9 differs from the search result page of FIG. 7 in that it has only one object, the first object FO. 9 is the same as the search result page in that it has one first object FO, but differs from the search result page in that it does not have second objects SO1 to SO3.

  The product page in FIG. 9 includes the second content SC describing the product. The source code of the product page in FIG. 9 describes the URL of a web page linked to the first object FO and including the first content FC. Further, the source code of the product page of FIG. 9 is different from the web page linked to the object of the product page of FIG. 9 (that is, no link is established), and the URL of the web page of FIG. For example, it is described as a comment of the source code surrounded by a predetermined tag. The web page in FIG. 16 includes the same product as the product described in the second content SC posted on the product page in FIG. 9, and the second content SC ′ describing in more detail than the second content SC in FIG. The web page is called a detailed product page. In Example 2, in order to make it easy to distinguish the second content SC posted on the product page of FIG. 9 from the second content SC ′ posted on the detailed product page of FIG. 16, the second content SC of FIG. SC is also referred to as third content.

  The presentation device 100 according to the second embodiment displays or displays an advertisement page linked to the first object FO in accordance with the corrected proximity Nc between the first object FO and the touch position Pt. Switch subsequent processing to processing that displays no detailed product page.

  For this reason, the CPU 101 of the presentation apparatus 100 according to the second embodiment inputs signals representing the touch position Pt and the touch strength St from the touch screen 109 of FIG. 2 while the third content is displayed on the touch screen 109. Then, the execution of the presentation process of FIG. 10 is started in which the content to be presented is switched according to the signal.

  When the execution of the presentation process is started, the CPU 101 executes a process similar to the process of steps S11 to S15 described in the first embodiment (steps S11 to S15). Thereby, the CPU 101 calculates the proximity Nc and the threshold Nth after the correction between the first object FO and the touch position Pt of the product page in FIG.

  After that, the switching unit 160 of FIG. 5 realized by the CPU 101 executes the subsequent process determination process of FIG. 17 that determines the subsequent process based on the corrected proximity Nc and the threshold value Nth (step S16). .

  When the subsequent process determination process is started, the switching unit 160 determines whether or not the corrected proximity Nc is equal to or greater than the threshold Nth (step S31). When determining that the corrected proximity Nc is equal to or greater than the threshold Nth (step S31; Yes), the switching unit 160 determines that the subsequent process is a process of displaying an advertisement page on which the first content FC is posted (step S31). S32). Thereafter, the switching unit 160 ends the execution of the subsequent process determination process. The touch position Pt is sufficiently close to the representative point Pr of the first object FO so that it can be determined that the user has tried to touch the display area of the first object FO, or the touch strength St is greater than the average strength S. Because it is strong enough.

  In step S31, when determining that the corrected proximity Nc is smaller than the threshold value Nth (step S31; No), the switching unit 160 performs a process subsequent to the process of displaying the detailed product page on which the second content SC is posted. Determine (step S33).

  This is because if the corrected proximity Nc is smaller than the threshold value Nth, there is a high possibility that the user has not tried to touch the display area of the first object FO. The case where the user does not attempt to touch the display area of the first object FO means, for example, a display panel which is performed when a scroll operation is performed or when a touch operation is not performed for a preset time. This is a case where the user performs a touch operation in order to prevent 109b from being turned off. Therefore, when the corrected proximity Nc is smaller than the threshold value Nth, the switching unit 160 determines that the user is still interested in the product described in the third content, and describes the product in more detail. Subsequent processes are determined for the process of displaying the two content SC ′ detailed product page. Thereafter, the switching unit 160 ends the execution of the subsequent process determination process.

  When the execution of the subsequent process determination process ends, the switching unit 160 switches the subsequent process to the process determined in step S32 or S33 in FIG. 17 (step S17 in FIG. 10).

  Thereafter, the display control unit 120 executes the switched subsequent processing (step S18). In this process, the display control unit 120 acquires the URL of the web page to be displayed in the subsequent process from the source code of the product page in FIG. 9 based on a predetermined tag and code description rule. Next, the display control unit 120 outputs a transmission request including the acquired URL to the data communication circuit 105 of FIG. Thereafter, when the data communication circuit 105 receives the advertisement page or the detailed product page, the display control unit 120 acquires the received web page from the data communication circuit 105 and causes the touch screen 109 to display the acquired web page. . Thereafter, the display control unit 120 ends the presentation process.

  According to these configurations, the presentation device 100 provides the content to be provided after detecting the touch according to the touch position Pt and the touch strength St, the first content FC linked to the first object FO, and the relevant It can be changed to one of the second contents SC ′ different from the link destination. The touch position Pt is sufficiently close to the representative point Pr of the first object FO so that it can be determined that the user has tried to touch the display area of the first object FO, or the touch strength St is greater than the average strength S. Is sufficiently strong, the presentation device 100 provides the first content FC. In other cases, the presentation apparatus 100 determines that the user is still interested in the product described in the third content displayed when the touch is detected, and describes the product in more detail. 2 content SC ′ is provided. Therefore, the operability with respect to the touch screen 109 can be improved as compared with the conventional technique in which the content to be provided after detecting the touch is fixed to the link destination of the object whose display area is touched.

<Modification 1 of Example 2>
In the second embodiment, the third content posted on the product page of FIG. 9 is content that describes the product, and the second content SC ′ posted on the detailed product page of FIG. 16 is described as the third content. It has been described that the same product as the product to be described is content that will be described in more detail than the third content. Further, it has been described that the first content FC posted on the advertisement page of FIG. 8 is content that advertises a product different from the product described in the second content SC ′ and the third content. However, it is not necessarily limited to these.

  In the second embodiment, for example, the third content is content that represents items other than products such as services, and the second content SC ′ has the same items as the third content as compared to the third content. Any content can be used as long as the content is expressed in detail. Further, the first content FC may be any content as long as the content represents items different from the items represented by the second content SC ′ and the third content.

<Modification 2 of Example 2>
In Example 2, when the presentation device 100 determines in Step S31 of FIG. 17 that the corrected proximity Nc is smaller than the threshold Nth (Step S31; No), the product described in the third content is described in more detail. It has been described that the subsequent process is determined for the process of displaying the second content SC ′ to be described (step S33).

  However, the present invention is not limited to this, and the second content SC ′ may be content that represents a matter different from the product described in the third content (that is, not related to the product). As an example, the second content SC ′ may be a predetermined content posted on the top page of a website including the product page of FIG. 9. In this case, when determining that the corrected proximity Nc is smaller than the threshold Nth (step S31; No), the presentation apparatus 100 determines a subsequent process for displaying the top page.

  The presentation apparatus 100 may extract the URL of the top page based on a predetermined tag, for example, from the comment of the source code of the product page in FIG. Further, the presentation device 100 generates the URL of the top page by adding the file name representing the top page stored in advance in the flash memory 104 of FIG. 2 to the domain name included in the URL of the product page of FIG. You may do it.

<Modification 3 of Example 2>
In the second embodiment, the URL of the detailed product page is described as being surrounded by a predetermined tag as a comment of the source code of the product page in FIG. 9, but is not limited thereto. The URL of the detailed product page may be described in any manner as long as it is described in a mode different from the mode displayed as a text character string on the product page in FIG. For example, the URL of the detailed product page may be described in the body of the source code indicating the attribute of the detailed product page itself or the attribute of the first object FO that the detailed product page has.

  The first embodiment, the first to tenth modifications of the first embodiment, the second embodiment, and the first to third modifications of the first to third embodiments can be combined with each other. It can be provided as a presentation apparatus 100 having a configuration for realizing the functions according to any one of the first embodiment, the first to tenth modifications of the first embodiment, the second embodiment, and the first to third modifications of the second embodiment. Of course, the system is composed of a plurality of apparatuses, and functions according to any one of the first embodiment, the first to tenth modifications of the first embodiment, the second embodiment, and the first to third modifications of the second embodiment. It is also possible to provide a system having a configuration for realizing the above as the entire system.

  Further, by applying the program, the existing presentation device 100 is changed to the presentation device 100 according to any one of the first embodiment, the first to tenth modifications of the first embodiment, the second embodiment, and the first to third modifications of the second embodiment. It can also function as. That is, a program for realizing each functional configuration by the presentation apparatus 100 exemplified in any one of the first embodiment, the first to tenth modifications of the first embodiment, the second embodiment, and the first to third modifications of the second embodiment. Are applied so that a computer (such as a CPU) that controls an existing presentation device can be executed, and the first embodiment, the first to tenth modifications of the first embodiment, the second embodiment, and the second embodiment are modified. It can function as the presentation device 100 according to any one of 1 to 3.

  The distribution method of such a program is arbitrary. For example, the program can be stored and distributed in a recording medium such as a memory card, a CD-ROM (Compact Disc Read Only Memory), or a DVD-ROM (Digital Versatile Disk), or the It can also be distributed via a communication medium such as In addition, the presentation method according to the present invention uses the presentation device 100 according to any one of the first embodiment, the first to tenth modifications of the first embodiment, the second embodiment, and the first to third modifications of the second embodiment. Can be implemented.

  Although the preferred embodiments of the present invention have been described in detail above, the present invention is not limited to the specific embodiments, and various modifications, within the scope of the gist of the present invention described in the claims, It can be changed.

(Appendix)
(Appendix 1)
A presentation device for presenting content,
Display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
Switching subsequent processing performed on the detected touch based on the calculated proximity and the detected strength;
Presentation device.

(Appendix 2)
The presentation device according to attachment 1, wherein
Switching the subsequent processing based on an evaluation value calculated using a function having the calculated proximity and the detected strength as variables;
Presentation device.

(Appendix 3)
The presentation device according to attachment 2, wherein
The function corrects the proximity so that the proximity increases as the detected strength increases, and the corrected proximity is used as the evaluation value.
Switching the subsequent processing based on a predetermined condition satisfied by the evaluation value;
Presentation device.

(Appendix 4)
The presentation device according to attachment 1, wherein
Switching the subsequent processing based on a predetermined condition regarding the calculated proximity and the detected strength;
Presentation device.

(Appendix 5)
The presentation device according to attachment 4, wherein
The proximity is corrected so that the greater the detected intensity is, the greater the proximity is.
The predetermined condition relating to the calculated proximity and the detected strength is a condition that is satisfied by the corrected proximity.
Presentation device.

(Appendix 6)
The presentation device according to attachment 3 or 5,
The content includes first content linked to the first object, and predetermined second content different from the first content,
(A) If the corrected proximity satisfies the predetermined condition, the subsequent process is switched to a process of displaying the first content on the touch screen,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is switched to processing for displaying the second content on the touch screen.
Presentation device.

(Appendix 7)
The presentation device according to attachment 6, wherein
The content includes third content including the first object,
The first content is content representing a matter different from the matter represented by the third content,
The second content is content that expresses the matter represented by the third content in more detail than the third content,
When the position and the strength of the touch are detected while the third content is displayed on the touch screen, the subsequent processing is performed according to the detected position and strength. Switching to a process of displaying content or a process of displaying the second content;
Presentation device.

(Appendix 8)
The presentation device according to attachment 6, wherein
In addition to the first object, a second object linked to the second content is further displayed in a predetermined vicinity from the first object,
(1) If the area where the second object is displayed includes the detected position, the subsequent processing is switched to processing for displaying the second content on the touch screen,
(2) The area where the second object is displayed does not include the detected position, and
(A) If the corrected proximity satisfies the predetermined condition, the subsequent processing is switched to processing for displaying the first content,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is performed when the detected position is within the predetermined vicinity from the first object and the second object. Switching to the process of displaying the second content,
Presentation device.

(Appendix 9)
The presentation device according to attachment 8, wherein
(2) The area where the second object is displayed does not include the detected position, (b) the corrected proximity does not satisfy the predetermined condition, and is detected If the position is within the predetermined neighborhood from the first object and the second object,
(I) when the first object is included in the second content, the subsequent processing is switched to processing for displaying the second content on the touch screen;
(Ii) When the second object does not include the first object, the subsequent process is switched to a process for maintaining a display when the subsequent process is switched.
Presentation device.

(Appendix 10)
A method executed by a presentation device that presents content,
Display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
Switching subsequent processing performed on the detected touch based on the calculated proximity and the detected strength;
Presentation method.

(Appendix 11)
Computer
A display control unit for displaying the first object on the touch screen;
An acquisition unit for acquiring a position and strength of a touch on the touch screen;
A calculating unit that calculates a degree of proximity between the acquired position and a position at which a representative point of the first object is displayed on the touch screen;
Based on the calculated proximity and the acquired strength, function as a switching unit that switches subsequent processing executed for the acquired touch,
program.

(Appendix 12)
Computer
A display control unit for displaying the first object on the touch screen;
An acquisition unit for acquiring a position and strength of a touch on the touch screen;
A calculating unit that calculates a degree of proximity between the acquired position and a position at which a representative point of the first object is displayed on the touch screen;
Based on the calculated proximity and the acquired strength, function as a switching unit that switches subsequent processing executed for the acquired touch,
A non-transitory computer-readable information recording medium in which a program is recorded.

1: Presentation system 10: Communication network 100: Presentation device 101: CPU
102: ROM
103: RAM
104: Flash memory 105: Data communication circuit 106: Audio communication circuit 107: Speaker 108: Microphone 109: Touch screen 109a: Video card 109b: Display panel 109c: Touch panel 109d: Pressure sensor 110: Acquisition unit 120: Display control unit 130: Investigation unit 140: calculation unit 150: correction unit 160: switching unit 190: information storage unit 200: presentation device 300: server FO: first object FC: first content SO1, SO2, SO3: second object SC: second content Pr: representative point Pt: touch position St: touch strength

Claims (17)

A presentation device for presenting content,
Display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
A process of displaying the content corresponding to the detected touch on the touch screen based on the calculated proximity and the detected strength, and subsequent processing executed for the touch El exchange off of the processing,
Presentation device. The presentation device according to claim 1,
Wherein the calculated been proximity, said the detected intensity, based on the evaluation value calculated using a function to a variable, El replacement off the subsequent processing,
Presentation device. The presentation device according to claim 2,
The function corrects the proximity so that the proximity increases as the detected strength increases, and the corrected proximity is used as the evaluation value.
Based on a predetermined condition to be satisfied by the evaluation value, El replacement off the subsequent processing,
Presentation device. The presentation device according to claim 1,
Wherein the calculated been proximity, intensity and of said sensed, based on a predetermined condition related to, El replacement off the subsequent processing,
Presentation device. The presentation device according to claim 4,
The proximity is corrected so that the greater the detected intensity is, the greater the proximity is.
The predetermined condition relating to the calculated proximity and the detected strength is a condition that is satisfied by the corrected proximity.
Presentation device. A presentation device according to claim 3 or 5, wherein
The content includes first content linked to the first object, and predetermined second content different from the first content,
(A) If the corrected proximity satisfies the predetermined condition, the subsequent process is switched to a process of displaying the first content on the touch screen,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is switched to processing for displaying the second content on the touch screen.
Presentation device. A presentation device for presenting content including first content linked to a first object and predetermined second content different from the first content ,
To display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
(A) A function having the calculated proximity and the detected intensity as variables, wherein the proximity increases as the detected intensity increases. If the evaluation value of the function having the corrected proximity degree as an evaluation value satisfies a predetermined condition, the subsequent processing to be performed on the detected touch is performed on the touch screen. switch to processing for displaying the first content,
(B) If the evaluation value of the function does not satisfy the predetermined condition, the subsequent processing is switched to processing for displaying the second content on the touch screen.
Presentation device. A presentation device for presenting content including first content linked to a first object and predetermined second content different from the first content ,
To display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
The proximity is corrected so that the greater the detected intensity is, the greater the proximity is.
If (a) the corrected proximity satisfies a predetermined condition, the subsequent processing performed on the detected touch, switch to the processing for displaying the first content on the touch screen,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is switched to processing for displaying the second content on the touch screen.
Presentation device. The presentation device according to any one of claims 6 to 8 ,
The content includes third content including the first object,
The first content is content representing a matter different from the matter represented by the third content,
The second content is content that expresses the matter represented by the third content in more detail than the third content,
When the position and the strength of the touch are detected while the third content is displayed on the touch screen, the subsequent processing is performed according to the detected position and strength. the process of displaying the content, or to switch to the processing of displaying the second content,
Presentation device. The presentation device according to any one of claims 6 to 8 ,
In addition to the first object, a second object linked to the second content is further displayed in a predetermined vicinity from the first object,
(1) If the area where the second object is displayed includes the detected position, the subsequent processing is switched to processing for displaying the second content on the touch screen,
(2) the said region in which the second object is displayed is not encompass the sensed position, and,
(A) if they meet the corrected proximity is the predetermined condition, the subsequent processing, switch to the processing for displaying the first content,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is performed when the detected position is within the predetermined vicinity from the first object and the second object. is switched to the processing of displaying the second content,
Presentation device. The presentation device according to claim 10 ,
(2) the said region in which the second object is displayed is not encompass the sensed position, does not satisfy the (b) the corrected proximity said predetermined condition, and, it is the detection If the position is within the predetermined vicinity from the first object and the second object,
(I) when the first object to the second content is included, the subsequent processing, switching the second content To display the process,
(Ii) When the second object does not include the first object, the subsequent process is switched to a process for maintaining a display when the subsequent process is switched.
Presentation device. A method executed by a presentation device that presents content,
Display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
A process of displaying the content corresponding to the detected touch on the touch screen based on the calculated proximity and the detected strength, and subsequent processing executed for the touch El exchange off of the processing,
Presentation method. A method executed by a presentation device that presents content including first content linked to a first object and predetermined second content different from the first content ,
To display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
(A) A function having the calculated proximity and the detected intensity as variables, wherein the proximity increases as the detected intensity increases. If the evaluation value of the function having the corrected proximity degree as an evaluation value satisfies a predetermined condition, the subsequent processing to be performed on the detected touch is performed on the touch screen. switch to processing for displaying the first content,
(B) If the evaluation value of the function does not satisfy the predetermined condition, the subsequent processing is switched to processing for displaying the second content on the touch screen.
Presentation method. A method executed by a presentation device that presents content including first content linked to a first object and predetermined second content different from the first content ,
To display the first object on the touch screen,
Detecting the position and strength of the touch on the touch screen;
Calculating a degree of proximity between the detected position and a position at which a representative point of the first object is displayed on the touch screen;
The proximity is corrected so that the greater the detected intensity is, the greater the proximity is.
If (a) the corrected proximity satisfies a predetermined condition, the subsequent processing performed on the detected touch, switch to the processing for displaying the first content on the touch screen,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is switched to processing for displaying the second content on the touch screen.
Presentation method. Computer
A display control unit for displaying the first object on the touch screen presenting the content ;
An acquisition unit for acquiring a position and strength of a touch on the touch screen;
A calculating unit that calculates a degree of proximity between the acquired position and a position at which a representative point of the first object is displayed on the touch screen;
A process of displaying the content corresponding to the acquired touch on the touch screen based on the calculated proximity and the acquired strength, the subsequent being executed for the touch said handle cut exchange El switching section, to function as,
program. Computer
First content and the display control unit for displaying the first object on the touch screen to present content comprising a first content and different predetermined second content and the link is stretched first object,
An acquisition unit for acquiring a position and strength of a touch on the touch screen;
A calculating unit that calculates a degree of proximity between the acquired position and a position at which a representative point of the first object is displayed on the touch screen;
(A) A function having the calculated proximity and the acquired strength as variables, and the proximity is increased as the acquired strength increases. If the evaluation value of the function that uses the corrected proximity as an evaluation value satisfies a predetermined condition, a subsequent process to be executed for the acquired touch is performed on the touch screen. for example replacement cut in the process of displaying the first content,
(B) If the evaluation value of the function does not satisfy the predetermined condition , the function is functioned as a switching unit that switches the subsequent process to a process of displaying the second content on the touch screen .
program. Computer
First content and the display control unit for displaying the first object on the touch screen to present content comprising a first content and different predetermined second content and the link is stretched first object,
An acquisition unit for acquiring a position and strength of a touch on the touch screen;
A calculating unit that calculates a degree of proximity between the acquired position and a position at which a representative point of the first object is displayed on the touch screen;
A correction unit that corrects the proximity so that the greater the acquired strength is, the greater the proximity is;
(A) the Invite corrected proximity satisfies a predetermined condition, the subsequent processing performed on the obtained touch, replacement cut to a process for displaying the first content on the touch screen e ,
(B) If the corrected proximity does not satisfy the predetermined condition, the subsequent processing is caused to function as a switching unit that switches to processing for displaying the second content on the touch screen .
program.

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