JP6503677B2 - Electronic flyer distribution apparatus, electronic flyer distribution method and program - Google Patents

Description

  The present invention relates to an electronic flyer distribution device, an electronic flyer distribution method, and a program.

There is known a service for distributing an electronic flyer posted from an advertiser to a user's terminal. Here, even in the same series of stores, for example, electronic fliers often have regionality in that the contents to be advertised differ from one area to another. Therefore, the following configuration of the electronic flyer server is known.
That is, the electronic flyer server registers and stores the electronic flyers classified by region and the region designation information for each user (user). Then, when the electronic leaflet server receives a leaflet reading request from the user, the electronic leaflet server transmits the electronic leaflet corresponding to the area designated by the area designation information to the terminal of the user.
With such a configuration, it is possible to appropriately distribute the electronic leaflet having regional characteristics to the user, and for example, for the advertiser, the advertisement can be efficiently directed to the area to be advertised.

JP, 2010-67017, A

However, for example, there may be a large number of distributed electronic leaflets depending on the region. In this case, a large number of electronic leaflets will be displayed on the terminal of the user.
In such a case, the advertiser is concerned about the fact that the posted electronic flyer is mixed into many electronic flyers and becomes difficult for the user to see, and the posted electronic flyer is presented to the user in a prominent manner Things that you want to do come out.

  The present invention has been made in view of such circumstances, and it is an object of the present invention to be able to present an electronic flyer so as to be easily caught by the user by reflecting the will of the advertiser.

  According to an aspect of the present invention for solving the above-mentioned problems, a priority advertisement amount information storage unit storing priority advertisement amount information including a priority advertisement amount presented from an advertiser corresponding to an electronic flyer, and an electronic flyer presentation About the electronic flyer presented at the user terminal based on the information, a priority determination unit that determines the priority based on the priority advertisement amount, and a mode in which the priority determined by the priority determination unit is reflected Electronic flyer distribution comprising an information creation unit for creating the electronic flyer presentation information adapted to present an electronic flyer, and an information transmission unit for transmitting the electronic flyer presentation information created by the information creation unit to the user terminal It is an apparatus.

  One embodiment of the present invention is the electronic flyer distribution device described above, wherein the priority advertisement amount information storage unit is electronic flyer presentation information for allowing a corresponding electronic flyer to be a target for determination of priority based on the priority advertisement amount. The priority determination unit further includes, among the electronic flyers presented by the electronic flyer presentation information, the priority activation conditions for which the priority activation conditions are indicated, targeting the electronic flyers for which the priority activation conditions are satisfied. The priority may be determined based on the advertisement amount.

  One aspect of the present invention is the electronic flyer distribution device described above, wherein the priority validation condition should be electronic flyer presentation information for presenting an electronic flyer whose distribution target region is the area designated by the advertiser. You may indicate that.

  One aspect of the present invention is the electronic flyer distribution device described above, wherein the priority validation condition indicates that the electronic flyer presentation information should be a transmission destination with a user having a designated electronic flyer browsing tendency. It is also good.

  In one aspect of the present invention, the priority determination unit is configured to, based on the electronic leaflet presented on the user terminal based on the electronic leaflet presentation information, based on the priority advertisement amount presented from the advertiser corresponding to the electronic leaflet. Determining the priority, and generating the electronic flyer presentation information such that the information creation unit presents the electronic flyer in a mode in which the priority determined by the priority determination unit is reflected; And a step of transmitting the electronic flyer presentation information created by the information creation unit to the user terminal.

  One aspect of the present invention relates to a computer according to an electronic flyer whose priority determination unit presents the user terminal based on the electronic flyer presentation information, the priority advertisement amount presented from the advertiser corresponding to the electronic flyer. Determining the priority based on the information, and the information creation unit creates the electronic flyer presentation information such that the electronic flyer is presented in a mode in which the priority determined by the priority determination unit is reflected. It is a program for performing a step and a step in which the information transmission unit transmits the electronic leaflet presentation information created by the information creation unit to the user terminal.

  As described above, according to the present invention, it is possible to present an electronic flyer so that the user's eyes can easily be caught by reflecting the will of the advertiser.

It is a figure which shows the structural example of the electronic flyer delivery system in this embodiment. It is a figure which shows the 1st example of the aspect of the electronic flyer presentation screen in this embodiment. It is a figure which shows the 2nd example of the aspect of the electronic flyer presentation screen in this embodiment. It is a figure which shows the 3rd example of the aspect of the electronic flyer presentation screen in this embodiment. It is a figure which shows the structural example of the electronic leaflet delivery server in this embodiment. It is a figure which shows the structural example of the electronic leaflet management information table in this embodiment. It is a figure which shows the structural example of the priority advertisement amount information table in this embodiment. It is a flowchart which shows the process sequence example which the user terminal and the electronic leaflet delivery server in this embodiment perform for the display of an electronic leaflet presentation screen. It is a figure which shows an example of the priority advertisement amount application screen under the modification of this embodiment.

[Configuration Example of Electronic Flyer Distribution System]
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 shows a configuration example of an electronic flyer distribution system in the present embodiment. The electronic leaflet distribution system shown in the figure includes an electronic leaflet distribution server 100 (an example of an electronic leaflet distribution device), one or more user terminals 200, and a plurality of advertiser terminals 300.
The user terminal 200 and the advertiser terminal 300 are communicably connected to the electronic flyer distribution server 100 via the network.

In the electronic flyer distribution system in the present embodiment, each of the advertisers posts the electronic flyer to the electronic flyer distribution server 100 using the advertiser terminal 300. The electronic flyer distribution server 100 stores the posted electronic flyer. The electronic flyer is, for example, an electronic flyer distributed as an insert advertisement of a newspaper.
Then, in response to the request from the user terminal 200, the electronic leaflet distribution server 100 transmits the stored electronic leaflet to the user terminal 200 of the request source via the network.

The user terminal 200 receives the electronic flyer transmitted from the electronic flyer distribution server 100 as described above, and displays the received electronic flyer.
In the user terminal 200, an advertisement browsing application for browsing the advertisement distributed from the electronic flyer distribution server 100 is installed. The user can display the electronic flyer distributed from the electronic flyer distribution server 100 on the advertisement browsing application and operate the displayed electronic flyer by operating the user terminal 200 at which the advertisement browsing application is activated. .

  The advertisement browsing application electronically transmits, for example, data (electronic flyer presentation information) required to display an electronic flyer presentation screen for presenting an electronic flyer that can be browsed by a corresponding user in response to being activated in the user terminal 200, for example. It requests the flyer delivery server 100.

In response to the request for electronic flyer presentation information, the electronic flyer distribution server 100 creates electronic flyer presentation information for presenting an electronic flyer that can be browsed by the user corresponding to the advertisement browsing application of the request source.
The electronic leaflet distribution server 100 returns the generated electronic leaflet presentation information to the user terminal 200 on which the advertisement browsing application of the request source operates.

  The electronic leaflet presentation information includes data of thumbnail images of electronic leaflets that can be browsed by the user corresponding to the advertisement browsing application of the request source. Further, an electronic flyer that can be browsed by the user corresponding to the advertisement browsing application of the request source is, for example, an electronic flyer that uses the same area as the desired distribution area designated in advance by the user as the distribution target area.

The advertisement browsing application in the user terminal 200 displays the electronic flyer presentation screen using the electronic flyer presentation information returned in response to the request.
On the electronic flyer presentation screen, electronic flyers that can be browsed by the user of the advertisement browsing application are presented in a list in a predetermined manner.

Here, the electronic flyer presented on the electronic flyer presentation screen is an electronic flyer that can be browsed by the user of the advertisement browsing application, and for example, the same region as the desired distribution region designated by the user as described above It is an electronic flyer to
However, although the electronic flyers presented on the electronic flyer presentation screen may be classified according to the distribution target area, there may be a considerable number. When there are a large number of electronic flyers presented on the electronic flyer presentation screen, a difference occurs between the electronic flyers that are easy to be noticed by the user and the electronic flyers that are hard to be noticed by the user among the large number of electronic flyers. In this case, the advertiser who presented the electronic flyer in a state of being invisible to the user is unfair because the advertising effectiveness is lower than that of other electronic flyers despite paying the same advertising fee. There is a possibility to feel a feeling. As one solution to such a problem, the layout of the electronic flyer may be random each time the electronic flyer presentation screen displayed by the electronic flyer presentation information is displayed.

Although the above will eliminate the sense of unfairness, some advertisers still want their electronic flyers posted by themselves to be displayed on the electronic flyer presentation screen so that they are always easily visible to the user There is a case.
Therefore, in the present embodiment, for example, the advertiser can present the priority advertisement amount separately from the regular fee. The priority advertisement amount is an advertisement amount declared by the advertiser to be paid by himself / herself in order to have the electronic flyer presented preferentially in a manner easily visible to the user on the electronic flyer presentation screen. The priority advertisement amount presented in this way is not known to other advertisers.

The electronic flyer distribution server 100 determines the priority of the electronic flyer presented on the electronic flyer presentation screen based on the advertisement amount declared as described above. The electronic flyer distribution server 100 creates electronic flyer presentation information in which the presentation of the electronic flyer is performed in a mode in which the determined priority is reflected, and transmits the electronic flyer presentation information to the user terminal 200.
Thereby, in the user terminal 200, for example, the priority advertisement amount is preferentially presented in the descending order of the amount of priority advertisement in a manner that is easily noticeable to the user.

That is, in the present embodiment, the advertiser arbitrarily determines the priority advertisement amount for having the electronic flyer presented preferentially in a manner easily visible to the user on the electronic flyer presentation screen, and the determined priority advertisement is determined Bid the amount.
In addition, for the bidding of the priority advertisement amount, for example, the advertiser accesses the site for the bid for the priority advertisement amount in the electronic flyer distribution server 100 using the advertiser terminal 300, and the priority advertisement on the site for the bid for the priority advertisement amount. It can be done by entering the amount.

  The electronic flyer distribution server 100 stores the input priority advertisement amount in association with the electronic flyer. Then, the electronic flyer distribution server 100 determines the priority of the electronic flyer to be presented on the electronic flyer presentation screen based on the stored priority advertisement amount. Then, the electronic flyer distribution server 100 creates the electronic flyer presentation information in which the presentation of the electronic flyer is performed in a mode in which the determined priority is reflected, and transmits the created electronic flyer presentation information to the user terminal 200 do it.

With reference to FIGS. 2 to 4, an exemplary embodiment of the electronic leaflet presentation screen displayed on the user terminal 200 based on the electronic leaflet presentation information will be described.
First, the electronic flyer presentation screen as the first example shown in FIG. 2 is divided into the priority electronic flyer display area AR1 and the normal electronic flyer display area AR2 as a whole. In the case of this figure, the priority electronic leaflet display area AR1 is disposed on the upper side of the screen, and the normal electronic leaflet display area AR2 is disposed below the priority electronic leaflet display area AR1.

Among the electronic flyers presented based on the electronic flyer presentation information, the priority electronic flyer display area AR1 has six electronic devices from the first to the sixth ranked in priority determined based on the amount of the prioritized advertisement bid. A thumbnail image THM of a flyer is arranged. The numbers in the thumbnail image THM in the same figure indicate the priority according to each arrangement position in the thumbnail image THM.
In the normal electronic leaflet display area AR2, among electronic leaflets presented by the electronic leaflet presentation information, a thumbnail image THM of electronic leaflets not displayed in the priority electronic leaflet display area AR1 is arranged. The arrangement of thumbnail images THM of electronic leaflets in the electronic leaflet display area AR2 may be based on the seventh or higher priority. Alternatively, arrangement of thumbnail images THM of electronic leaflets in normal electronic leaflet display area AR2 may be performed in a random order regardless of the priority.

In the figure, the number of thumbnail images THM of the electronic flyers arranged in the normal electronic flyer display area AR2 is nine at the maximum. When the number of electronic leaflets to be presented in the normal electronic leaflet display area AR2 is larger than nine, the vertical electronic leaflet display area AR2 is displayed by performing a vertical scroll operation on the normal electronic leaflet display area AR2. The thumbnail image THM of the displayed electronic flyer can be changed.
The screen of the user terminal 200 is configured as a touch panel. Therefore, the above-mentioned scroll operation can be performed, for example, by swipe operation or flick operation in the vertical direction on the electronic leaflet display area AR2.

People are most likely to notice the upper right on the screen. When objects are arranged in a matrix, a person tends to move the object of interest from left to right sequentially from the top to the bottom.
Therefore, in the case of the display mode as shown in the figure, in the priority electronic leaflet display area AR1 disposed on the upper side of the screen, the thumbnail images THM of the six electronic leaflets are sequentially noticed by the user according to the priority Become.

If there is an electronic leaflet that you want to browse in detail among electronic leaflets presented on the electronic leaflet presentation screen of the same figure, the user performs a tap operation on the thumbnail image THM of the corresponding electronic leaflet.
In response to the tap operation, the screen of the user terminal 200 displays the entire image of the electronic leaflet indicated by the tapped thumbnail image THM. In this way, the user can view the electronic flyer that he / she has focused on the electronic flyer presentation screen.

  In the same figure, the number of thumbnail images THM arranged in the priority electronic leaflet display area AR1 and the number of thumbnail images THM arranged in the normal electronic leaflet display area AR2 are only an example, and may be changed as appropriate. Also, the priority electronic leaflet display area AR1 may be configured to be scrollable.

FIG. 3 shows a second example of the electronic flyer presentation screen. On the electronic flyer presentation screen shown in the figure, 15 thumbnail images THM of 5 rows × 3 columns are arranged on the whole.
In the electronic leaflet presentation screen in the figure, the thumbnail images THM of the electronic leaflet are sequentially arranged in the order indicated by the numbers in the thumbnail images THM shown in the figure according to the priority.
Depending on such a display mode, the user pays attention to the electronic leaflet as the thumbnail image THM in the order shown by the numbers in the thumbnail image THM shown in FIG. That is, the user focuses on the electronic flyer according to the priority.

  Also in the electronic flyer presentation screen of FIG. 6, in response to the tap operation being performed on one thumbnail image THM, the electronic flyer corresponding to the thumbnail image THM on which the tap operation is performed is displayed on the screen.

FIG. 4 shows a third example of the electronic flyer presentation screen. The electronic flyer presentation screen of the same figure shows the state of the initial display, and the thumbnail images THM of the electronic flyer are arranged sequentially according to the priority from the bottom to the top.
Here, the position at which the lowermost thumbnail image THM on the screen is arranged is the confirmation position ps, which is the position at which the thumbnail image THM to be checked for the content of the electronic flyer by the user is arranged.
Since the thumbnail image THM at the confirmation position ps is in the upright state, the user can easily view the thumbnail image THM, and it is expressed that the electronic leaflet is a confirmation target. Although not shown in the figure, information indicating an advertiser of the electronic leaflet corresponding to the thumbnail image THM located at the confirmation position ps is displayed at a predetermined position on the screen.
On the other hand, the thumbnail images THM other than the confirmation position ps are placed diagonally without being erected, which means that they are not the user's confirmation target.

If the user is interested in the electronic flyer corresponding to the thumbnail image THM located at the confirmation position ps, the user performs a tap operation on the thumbnail image THM at the confirmation position ps to display the electronic flyer.
On the other hand, when it is desired to check an electronic flyer other than the electronic flyer corresponding to the thumbnail image THM located at the confirmation position ps, the user swipes downward, starting from an area in the thumbnail image THM located at the confirmation position ps. Perform operation or flick operation.
For example, when the flick operation described above is performed under the state shown in the figure, the thumbnail image THM of the electronic flier having the first priority moves downward and is not displayed off the screen, instead In the confirmation position ps, the thumbnail image THM of the electronic flyer having the second priority, which has been moved from above, is arranged. At this time, the thumbnail images THM of the electronic leaflets of the subsequent priorities move downward one by one. At this time, for example, the thumbnail image THM of the electronic flyer having the sixth priority, which has been out of the screen in the upward direction, is newly displayed.
In this manner, by moving the thumbnail image THM downward, it is possible to sequentially check the outline of the low priority electronic leaflet.

As described above, the state shown in the figure is the state of initial display as the electronic flyer presentation screen. That is, in the initial display, the thumbnail image THM of the electronic flier having the first priority is disposed at the confirmation position ps, and subsequently, the thumbnail images THM of the electronic leaflets having the second and subsequent priorities are sequentially disposed upward. ing.
By displaying in such a manner, the electronic leaflets that the user pays attention will follow the priorities.

  Further, as described above, the thumbnail image THM of the electronic flyer has been moved downward, so that the thumbnail image THM which is not displayed as it protrudes from the lower side of the screen is in the upward direction. The swipe operation or the flick operation can move the thumbnail image THM arranged in the up and down direction upward. That is, it is possible to return to the display of the thumbnail image THM of the high priority electronic flyer by the swipe operation or flick operation in the upward direction.

As described above, in the present embodiment, when the advertiser wants the user to notice the advertisement posted by himself in the electronic flyer presentation screen, the user preferably bids the priority advertisement amount arbitrarily determined by the will of the advertiser. Can.
Then, the electronic flyer distribution server 100 determines the priority of the electronic flyer based on the bid priority advertisement amount, and the user can focus on the electronic flyer in the order of high priority as exemplified in FIGS. 2 to 4. Thus, the electronic flyer presentation screen is displayed on the user terminal 200.

Under such a configuration, the advertiser can indicate that he / she wants the user to focus his / her advertisement on the electronic flyer presentation screen by presenting the priority advertisement amount. Furthermore, the strength of the intention can also be represented by the amount of priority advertisement presented.
And in this embodiment, presentation of an electronic flyer is performed according to the priority based on the amount of priority advertisements presented as mentioned above. That is, in the present embodiment, the electronic flyer can be presented so as to be easily caught by the eyes of the user according to the intention of the advertiser.
In the case of this embodiment, in order to present the electronic flyer so as to be easily caught by the user, for example, a priority advertisement amount higher than a normal advertisement fee is required. Therefore, even if the thumbnail image THM of a certain electronic flyer is preferentially displayed on the electronic flyer presentation screen, the advertiser or the like knows that the reason is that the priority advertisement amount is paid. For this reason, in this embodiment, the unfairness which arises when arranging an electronic flyer appropriately without considering priority etc. in particular under the same advertisement charge is eliminated.
In addition, as the distribution side of the electronic flyer, it is possible to increase the profit because the advertisement fee higher than usual can be received from the advertiser as the priority advertisement amount.

Further, in the present embodiment, the advertiser can specify a priority activation condition when presenting the priority advertisement amount. The priority activation condition indicates a condition under which priority determination based on the priority advertisement amount is effective.
As an example, in the present embodiment, the distribution target area can be specified as the priority activation condition. Specifically, the case where the distribution target area designated for the electronic flyer α posted by a certain advertiser is two areas of area A and area B will be described as an example. In this case, if the advertiser wants to enhance the advertising effectiveness particularly in area A out of area A and area B, the advertiser designates the distribution target area as area A as the priority activation condition Do.

The electronic flyer distribution server 100 includes electronic flyer presentation information including the presentation of the electronic flyer α when the area designated by the user corresponding to the electronic flyer browsing application of the request source of the electronic flyer presentation information is either region A or region B. Send
When the distribution desired area designated by the user corresponding to the electronic flyer browsing application of the request source of the electronic flyer presentation information is the area A, the distribution target area designated as the priority activation condition for the electronic flyer α is also the area A . In this case, the delivery desired area and the delivery target area match. Therefore, the electronic flyer distribution server 100 in this case determines the priority of the electronic flyer by including the electronic flyer α as a priority determination target based on the priority advertisement amount, and transmits the electronic flyer presentation information in which the determination result is reflected. Do.
On the other hand, when the distribution desired area designated by the user corresponding to the electronic flyer browsing application of the request source of the electronic flyer presentation information is the area B, the distribution target area designated as the priority activation condition for the electronic flyer α is the area A It is. In this case, the delivery desired area and the delivery target area are different. Therefore, the electronic flyer distribution server 100 in this case excludes the electronic flyer α from the determination target of the priority based on the priority advertisement amount to determine the priority of the electronic flyer, and the electronic flyer presentation information on which the determination result is reflected is Send.

In this case, the electronic flyer presentation information when the delivery desired area designated by the user is the area A has higher priority than the electronic flyer presentation information when the delivery desired area designated by the user is the area B.
Therefore, when displaying the electronic flyer presentation information when the desired delivery area designated by the user is the area B, the thumbnail image THM of the electronic flyer α is presented at a lower priority than when the delivery target area is the area A Be done. On the other hand, when the electronic flyer presentation information in the case where the desired delivery area designated by the user is the area A is displayed, the thumbnail image THM of the electronic flyer α is presented in the higher priority order and easily caught by the user It is a state.
As described above, in the present embodiment, a single electronic flyer can be presented with a high priority on the electronic flyer presentation screen according to the specific distribution target area.

  The electronic flyers in the present embodiment are classified by categories. As a category, for example, it is determined according to the type of business of a store that is an advertiser such as a supermarket, clothing, drug store, restaurant and the like. Further, the designation of the category for each electronic flyer may be performed by the advertiser selecting one category from a plurality of predetermined categories when posting the electronic flyer.

Further, the electronic flyer distribution server 100 manages the browsing history of the electronic flyer for each user. The electronic flyer distribution server 100 can estimate the browsing tendency (electronic flyer browsing tendency) about the electronic flyer for each user by analyzing the browsing history of the electronic flyer.
By the electronic flyer reading tendency, for example, it is grasped for each user what kind of category electronic flyers are favored (high frequency) for browsing, in what time zone the electronic flyers are tending to be read, etc. it can.

So, in this embodiment, a user's electronic flyer reading tendency can be designated as a priority order validation condition.
As a specific example, a case where the electronic flyer reading tendency is specified as the clothing category as the priority activation condition for the electronic flyer α will be described.
In this case, in response to the request for the electronic flyer presentation information being made, the electronic flyer distribution server 100 in this case receives the electronic flyer for which the distribution target region corresponds to the desired distribution region designated by the user who requested the electronic flyer presentation information. It is selected as an electronic flyer to be presented by the electronic flyer presentation information. In this case, the selected electronic flyer includes the electronic flyer α for which the electronic flyer browsing tendency is specified as the category of the clothing as the priority activation condition.
The electronic flyer distribution server 100 estimates the browsing tendency of the electronic flyer of the corresponding user based on the browsing history of the electronic flyer.
Then, when it is estimated that the electronic flyer distribution server 100 has a tendency to browse the electronic flyer of the article of clothing as the browsing tendency of the electronic flyer of the corresponding user, the electronic flyer in the selected electronic flyer is obtained. The flyer α is included in the determination of the priority to determine the priority. The electronic flyer distribution server 100 creates electronic flyer presentation information on which the determination result of the priority is reflected, and transmits the electronic flyer presentation information to the user terminal 200.
Thereby, the electronic flyer α is presented with high priority on the electronic flyer presentation screen displayed on the user terminal 200 of the user who is interested in the clothing item.

In addition, a case where it is specified that the time zone to be browsed as the electronic leaflet browsing tendency is morning as the priority activation condition will be described.
The electronic flyer distribution server 100 in this case acquires the current time in response to the request for the electronic flyer presentation information. Then, if the current time is included in the morning, the electronic flyer α is included in the determination target of the priority to determine the priority, create electronic flyer presentation information in which the determination result is reflected, and the user terminal 200 Send.
Thereby, when the user terminal 200 of the user who tends to browse the electronic flyer in the morning requests the electronic flyer presentation information in the morning, the electronic flyer presentation screen in which the electronic flyer α is presented in high priority is displayed. It can be displayed on the user terminal 200.
As described above, in the present embodiment, the electronic flyer on the electronic flyer presentation screen can be easily made to catch the user's eyes effectively according to the user's electronic flyer reading tendency.

[Configuration example of electronic flyer distribution server]
With reference to FIG. 5, the example of a structure of the electronic leaflet delivery server 100 in this embodiment is demonstrated.
The electronic leaflet distribution server 100 shown in the figure includes a communication unit 101, a control unit 102, and a storage unit 103.
The communication unit 101 communicates with the user terminal 200 and the advertiser terminal 300 via the network.

The control unit 102 executes various controls in the electronic leaflet distribution server 100. The function as the control unit 102 is realized by execution of a program by a CPU (Central Processing Unit) included in the electronic leaflet distribution server 100.
The control unit 102 includes an electronic leaflet contribution receiving unit 121, a priority determining unit 122, an information creating unit 123, and an information transmitting unit 124.

The electronic flyer posting acceptance unit 121 accepts posting of the electronic flyer from the advertiser terminal 300. That is, the electronic flyer contribution receiving unit 121 receives the information on the electronic flyer posted (sent) from the advertiser terminal 300, and stores the received information on the electronic flyer in the electronic flyer storage unit 131.
Further, the electronic flyer contribution receiving unit 121 receives the priority activation condition specified from the advertiser terminal 300 together with the electronic flyer posting. That is, the electronic flyer contribution acceptance unit 121 receives the priority activation condition transmitted from the advertiser terminal 300 together with the data of the electronic flyer, associates the received priority activation condition with the electronic flyer, and sets the priority advertisement amount. It is stored in the information storage unit 132.

The priority determining unit 122 determines the priority of the electronic leaflet presented on the user terminal 200 based on the electronic leaflet presentation information, based on the priority advertisement amount.
The information creating unit 123 creates electronic flyer presentation information in which the electronic flyer is presented in a mode in which the priority determined by the priority determining unit 122 is reflected.
The information transmission unit 124 transmits the electronic leaflet presentation information created by the information creation unit 123 to the user terminal 200.

The storage unit 103 stores various types of information used by the control unit 102. The storage unit 103 of the present embodiment includes an electronic leaflet storage unit 131, a priority advertisement amount information storage unit 132, a user browsing history information storage unit 133, and a user information storage unit 134.
The electronic leaflet storage unit 131 stores data of the electronic leaflet submitted by the advertiser. Also, the electronic flyer storage unit 131 stores metadata for each electronic flyer. The electronic leaflet storage unit 131 stores the data of the electronic leaflet and the metadata according to the structure of the electronic leaflet management information table.

FIG. 6 shows a structural example of the electronic leaflet management information table stored in the electronic leaflet storage unit 131. In the electronic flyer management information table shown in the figure, one record (row) is electronic flyer management information corresponding to one electronic flyer.
The electronic leaflet management information shown in the figure includes an area for storing electronic leaflet ID, thumbnail image, electronic leaflet image, advertiser ID, distribution period, category, distribution target area 1 and distribution target area 2 information.

The area of the electronic flyer ID stores an electronic flyer ID uniquely indicating the corresponding electronic flyer.
The area of the thumbnail image stores the thumbnail image of the corresponding electronic leaflet. The thumbnail image is used to display the electronic flyer presentation screen on the user terminal 200.
The area of the electronic leaflet image stores image data (electronic leaflet image) of the corresponding electronic leaflet.
The area of the advertiser ID stores an advertiser ID uniquely indicating an advertiser (for example, a store) of the corresponding electronic flyer.

The distribution start date and the distribution end date are stored in the area of the distribution period as a period in which the corresponding electronic leaflet should be distributed. The delivery period is designated by the advertiser when posting the corresponding electronic flyer.
In the category area, information indicating the category to which the corresponding electronic flyer corresponds is stored.
In each of the distribution target area 1 and the distribution target area 2, information indicating the area to which the corresponding electronic leaflet should be distributed is stored. Note that at least one distribution target area may be specified, and when one distribution target area is specified, the area specified in the area of distribution target area 1 is stored, and the area of distribution target area 2 is stored. May store invalid values. The distribution target area 1 and the distribution target area 2 are designated by the advertiser when posting the corresponding electronic leaflet.
In addition, for example, a zip code or the like can be used to specify the distribution target area.
Further, although two areas can be specified as distribution target areas corresponding to one electronic flyer in FIG. 5, for example, three or more areas may be specified as distribution target areas.

  Description will be returned to FIG. The priority advertisement amount information storage unit 132, when the priority advertisement amount is presented from the advertiser when posting the electronic flyer, the priority advertisement amount presented and the priority activation condition specified corresponding to the priority advertisement amount Is stored. The priority advertisement amount information storage unit 132 stores the priority advertisement amount and the priority order validation condition according to the structure of the priority advertisement amount information table.

FIG. 7 shows an example of the structure of the priority advertisement amount information table. In the priority advertisement amount information table shown in the figure, one record (row) is priority advertisement amount information associated with one electronic flyer.
The priority advertisement amount information shown in the figure includes an area for storing information of an electronic flyer ID, a priority advertisement amount, and a priority activation condition.
The area of the electronic flyer ID stores an electronic flyer ID uniquely indicating the electronic flyer to which the priority advertisement amount corresponds.
The area of the priority advertisement amount stores the priority advertisement amount presented by the advertiser corresponding to the electronic flyer.
The priority activation condition stores the content of the priority activation condition designated by the advertiser corresponding to the priority advertisement amount.

Description will be returned to FIG.
The user browsing history information storage unit 133 stores user browsing history information indicating the browsing history of the electronic leaflet for each user.
The user information storage unit 134 stores information on the user of the electronic leaflet browsing application installed on the user terminal 200. In the user information, for example, information such as a user ID, a user name, and a distribution target area designated by the user is stored for each user.

[Example of procedure]
Then, with reference to the flowchart of FIG. 8, the process sequence example which the user terminal 200 and the electronic leaflet delivery server 100 of this embodiment perform for the display of an electronic leaflet presentation screen is demonstrated.

The user terminal 200 transmits an electronic leaflet presentation information request (step S101).
The transmission of the electronic flyer presentation information request is, as described above, triggered by the activation of the electronic flyer viewing application. Further, the transmission of the electronic flyer presentation information request is triggered by an operation of specifying the category of the electronic flyer to be presented on the electronic flyer presentation screen. At this time, the user terminal 200 includes information indicating the designated category in the electronic leaflet presentation information request.

After transmitting the electronic leaflet presentation information request in step S101, the user terminal 200 receives the electronic leaflet presentation information returned from the electronic leaflet distribution server 100 as a response to the electronic leaflet presentation information request (step S102).
Then, the user terminal 200 displays an electronic leaflet presentation screen using the electronic leaflet presentation information received in step S102 (step S103).

Next, with reference to the figure, the process sequence example which the electronic leaflet delivery server 100 performs is demonstrated.
In the electronic leaflet distribution server 100, the communication unit 101 receives the electronic leaflet presentation information request transmitted from the user terminal 200 in step S101 (step S201).
In response to the reception of the electronic flyer presentation information request, the information creating unit 123 in the control unit 102 sorts the electronic flyers to be presented by the electronic flyer presentation information from the electronic flyer management information table stored by the electronic flyer storage unit 131 (Step S202).

The information creating unit 123 can perform the sorting of the electronic flyers in step S202 as follows.
That is, the information creation unit 123 acquires, from the user information storage unit 134, a desired distribution area designated by the user of the electronic leaflet browsing application operating on the user terminal 200 that is the transmission source of the electronic leaflet presentation information request.
The information creation unit 123 matches the distribution desired area acquired as described above with any of the distribution target areas 1 and 2 and matches the electronic flyer whose current date and time is included in the distribution period from the electronic leaflet management information table. get.
Further, for example, when a category or the like according to the preference of the user is designated based on the browsing history of the user, etc., the information creating unit 123 further narrows down the electronic leaflet acquired as described above by the designated category. You may do so.

Next, the priority determining unit 122 determines the priority as described below for the electronic leaflet sorted in step S202 as follows.
The priority determining unit 122 acquires the priority advertisement amount information corresponding to each of the electronic leaflets sorted in step S202 (step S203).
Specifically, the priority determining unit 122 in step S203 acquires the priority advertisement amount information associated with the electronic flyer ID for each electronic flyer selected in step S202 from the priority advertisement amount information storage unit 132. The priority advertisement amount information for each electronic leaflet acquired in this manner includes a priority advertisement amount and a priority activation condition, as understood from the structure of the priority advertisement amount information table in FIG. 7.

Next, the priority determination unit 122 selects, as a priority target, the electronic leaflet of the priority validation condition corresponding to the transmission of the current electronic leaflet presentation information in response to the reception of the electronic leaflet presentation information request in step S201 ( Step S204).
Here, the “priority object” electronic leaflet is an electronic leaflet to be subjected to the determination of the priority based on the priority advertisement amount in step S205.

Specifically, in accordance with the fact that the distribution request area designated by the user requesting e-leaflet presentation information is area A, the e-leaflet presentation information presenting the e-leaflet with area A as the distribution target area should be transmitted In the case, step S204 is performed as follows. That is, the priority determining unit 122 selects the electronic leaflet in which the distribution target area of the area A is designated as the priority activation condition as the priority target.
For example, the correspondence with FIG. 7 indicates that the priority activation condition of the electronic flyer with the electronic flyer ID “PM0001” should be the distribution target area of the area A. Therefore, the priority determination unit 122 in this case selects the electronic flyer having the electronic flyer ID “PM0001” as one of the electronic leaflets to be prioritized.

In addition, according to the distribution request area designated by the user requesting e-leaflet presentation information being designated as area B, when the electronic flier presentation information presenting the electronic leaflet having area B as the distribution target area should be transmitted Step S204 is performed as follows. That is, the priority determining unit 122 selects the electronic leaflet in which the distribution target area of the area B is designated as the priority activation condition as the priority target.
For example, the correspondence with FIG. 7 indicates that the priority activation condition of the electronic flyer with the electronic flyer ID “PM0002” should be the distribution target area of the area B. Therefore, in this case, the priority determining unit 122 selects the electronic flyer having the electronic flyer ID “PM0002” as one of the electronic leaflets to be prioritized.
In the above example, the distribution target area of the electronic leaflet to be presented by the electronic leaflet presentation information is determined based on the distribution desired area designated by the user who requested the electronic leaflet presentation information. However, for example, the distribution target area of the electronic leaflet to be presented may be determined by the electronic leaflet presentation information based on the current position of the user terminal 200 of the transmission source of the electronic leaflet presentation information request. In this case, the priority determining unit 122 selects, as the priority target, the electronic flyer in which the distribution target area corresponding to the area determined based on the current position of the user terminal 200 as the priority activation condition is specified.

In addition, with regard to the user who is the transmission destination of the electronic flyer presentation information to be transmitted this time, the electronic flyer browsing tendency estimated based on the user browsing history information storage unit 133 browses the electronic flyer of the clothing category. If it is, it becomes as follows.
That is, in this case, the priority determining unit 122 selects, as a priority activation condition, an electronic flyer for which the user's electronic flyer browsing tendency is specified as the clothing category.
In the correspondence with FIG. 7, the priority validation condition associated with the electronic flyer ID “PM0003” specifies that the user's electronic flyer browsing tendency is a category of clothing. Therefore, in this case, the priority determining unit 122 selects the electronic flyer whose electronic flyer ID is "PM0003" as one of the electronic leaflets to be prioritized.

  In addition, about the electronic flyer presentation information which should be transmitted this time, when the delivery object area is the area A, and it is estimated that the electronic flyer reading tendency of the transmission destination user is the category of the clothing, Both the electronic flyer with the electronic flyer ID “PM0001” and the electronic flyer with the electronic flyer ID “PM0003” in FIG. 7 may be selected as priority electronic flyers by OR.

In addition, with regard to the user who is the transmission destination of the electronic flyer presentation information to be transmitted this time, based on the user browsing history information storage unit 133, the electronic flyer reading tendency that the time zone for mainly viewing the electronic flyer is in the morning is If it is estimated, it is as follows.
That is, in this case, the priority determination unit 122 selects, as the priority activation condition, the electronic flyer designated as having a browsing time zone in the morning as a priority target as the user's electronic flyer reading tendency.
In the correspondence with FIG. 7, it is specified that the priority activation condition associated with the electronic flyer ID of “PM0004” is in the morning for the viewing time period as the user's electronic flyer viewing tendency. Therefore, in this case, the priority determining unit 122 selects the electronic flyer whose electronic flyer ID is "PM0004" as one of the electronic leaflets to be prioritized.

Next, the priority determining unit 122 determines the priority of the priority target electronic leaflet sorted in step S204 based on the priority advertisement amount (step S205).
In step S205, priority may be given to the electronic leaflets to be prioritized in order from the first place in descending order of the priority advertisement amount.

Furthermore, for example, as described above, the type of priority validation condition to which the electronic flyer selected as the priority object corresponds corresponds to, for example, a certain electronic flyer specifies a distribution target area, and the other certain electronic flyers the electronic flyer It may be different, such as specifying a browsing tendency.
Therefore, different weights may be assigned according to the type of priority validation condition, and the priority may be determined according to the points obtained by calculation using the priority advertisement amount and the assigned weight.

Furthermore, under the structure of FIG. 7, although there can be one priority validation condition that can be specified for each electronic flyer, there can be a plurality of priority validation conditions that can be specified for each electronic flyer.
When a plurality of priority activation conditions that can be designated may be provided, there may be a case in which the priority activation conditions to which the electronic flyers classified as the priority targets in step S204 correspond are provided.
Therefore, the priority order may be determined so that the number of priority activation conditions of the priority target electronic flyer is reflected.

In addition, the priority determination unit 122 processes the electronic leaflets not selected as the priority target in step S204 among the electronic leaflets selected in step S202 as follows in step S205. Good.
That is, the priority determination unit 122 may uniformly assign the lower priority of the electronic leaflet having the lowest priority in the electronic leaflet to be prioritized with respect to the electronic leaflet to which the priority is not applied. Alternatively, the priority determining unit 122 may determine the priority of each of the non-priority target electronic leaflets in accordance with a predetermined algorithm following the priority target electronic leaflets.

Further, as a specific example, in the case of the electronic flyer presentation screen of FIG. 2, there are at most six priority electronic leaflets that can be presented in the priority electronic flyer display area AR1. In this case, in step S205, the first to sixth priority rankings among the priority target electronic leaflets are determined, and the seventh or lower priority target electronic leaflets are treated as a priority exclusion target. Good.
For example, the electronic leaflets to be prioritized are sorted in step S204 by the above processing.

  Then, the information creating unit 123 creates electronic flyer presentation information in which the presentation of the electronic flyer is performed in a mode in which the priority determined in step S205 is reflected (step S206). That is, specifically, when the user terminal 200 displays an image using electronic flyer presentation information, an electronic flyer presentation screen exemplified as FIG. 2, FIG. 3 and FIG. 4 can be displayed. Create flyer presentation information.

Specifically, in the case of the electronic flyer presentation screen of FIG. 2, the information creating unit 123 displays a frame as an electronic flyer presentation screen in which the priority electronic flyer display area AR1 and the normal electronic flyer display area AR2 are arranged. Information on the screen style in the electronic flyer presentation information is created as
In addition, in the priority electronic leaflet display area AR1, the description is performed such that the thumbnail images THM of the electronic leaflet from the first to the sixth ranked in the priority determined in step S205 are arranged. Further, in the normal electronic leaflet display area AR2, information on arrangement of electronic leaflets in the electronic leaflet presentation information is created such that electronic leaflets not subject to priority (the priority is 7 or less) are arranged in a predetermined order.
Further, the thumbnail image THM displayed on the electronic flyer presentation screen may be acquired from the electronic flyer management information table shown in FIG. 6 and may be included in the electronic flyer presentation information.
Thus, the electronic flyer presentation information according to the electronic flyer presentation screen of FIG. 2 is created.

  Further, in the case of the electronic flyer presentation screen of FIG. 3, as shown in FIG. 3, the information creating unit 123 arranges the thumbnail images THM of the electronic flyer according to the priority determined in step S205. Create information about the placement of the electronic flyer in the electronic flyer presentation information.

  Further, in the case of the electronic flyer presentation screen of FIG. 4, the information creating unit 123 presents the electronic flyer so that the thumbnail image THM of the electronic flyer is arranged from the bottom to the top in the order shown in FIG. Create information about the placement of electronic flyers in the information.

The format of the electronic flyer presentation information is not particularly limited. For example, the electronic flyer presentation information may be in a format including a document file described in a markup language such as HyperText Markup Language (HTML) or Extensible Markup Language (XML).
Alternatively, the electronic flyer presentation information may be in the form of a file as source code described in a predetermined programming language, or may be in the form of a binary file obtained by compiling the source code.
Alternatively, the electronic flyer presentation information may be, for example, a file or the like which is described by a symbol or the like and can be interpreted by the advertisement browsing application.

  Description will be returned to FIG. The information transmission unit 124 transmits the electronic leaflet presentation information created in step S206 to the user terminal 200 of the transmission source of the electronic leaflet presentation information request (step S207).

[Modification]
Subsequently, a modification of the present embodiment will be described. In the above description, the advertiser has arbitrarily determined the priority advertisement amount by his / her own intention, and presented the electronic flyer distribution server 100 with a bid based on the determined priority advertisement amount.
The modification of this embodiment is another example about the mode of presentation of the amount of priority advertising to electronic flier distribution server 100 from an advertiser.

FIG. 9 shows an example of a priority advertisement amount application screen displayed on the advertiser terminal 300 under the modification. The priority advertisement amount application screen is a screen used by the advertiser for presenting the priority advertisement amount.
The priority advertisement amount application screen of FIG. 6 is displayed in the process of the advertiser making the advertiser terminal 300 access to the electronic leaflet distribution server 100, for example, and performing an operation for posting the electronic leaflet.
In addition, the advertiser can apply for a new priority advertisement amount for a posted electronic flyer, or correct the already-applied priority advertisement amount. In such a case, when the advertiser accesses the advertiser terminal 300 to the electronic flyer distribution server 100, the priority advertisement amount application screen shown in FIG.

In the priority advertisement amount application screen of the same figure, priority advertisement amount frames FL1 to FL11 in which the amount of money from 200 yen to 100 yen is indicated by a break of 10 yen are arranged.
The amount of money shown in each of the priority advertisement amount frames FL1 to FL11 is the amount of priority advertisement. That is, in the present embodiment, first, the option of the priority advertisement amount is presented from the electronic flyer distribution server 100 side.
In addition, hereinafter, in the case where the priority advertisement value frames FL1 to FL11 are not particularly distinguished from one another, they are described as the priority advertisement value frame FL1.

Here, among the priority advertisement amount frames FL1 to FL11, for example, the characters “contracted” are displayed in the priority advertisement amount frames FL2, FL5, FL8 and FL11, and a double line is drawn in the display portion of the amount ing. The priority advertisement amount frame FL in such a display state indicates that the priority advertisement amount corresponding to the corresponding amount has already been contracted, and that a contract can not be made.
Therefore, the advertiser of the advertiser terminal 300 in this case is the priority advertisement amount indicated in the priority advertisement amount frame FL1, FL3, FL4, FL6, FL7, FL9, FL10 other than the priority advertisement amount frame FL2, FL5, FL8 and FL11. One of the above will be selected as the priority advertisement amount presented by oneself.

Therefore, the advertiser selects one of the priority advertisement amount frame FL indicating the amount of money he / she wants to present as the priority advertisement amount among the priority advertisement amount frame FL1, FL3, FL4, FL6, FL7, FL9 and FL10. I do.
For example, when the priority advertisement amount may be high, and it is desired to give top priority to the advertisement effect, the advertiser selects the priority advertisement amount frame FL1 in which the highest amount of 200 yen is indicated as the priority advertisement amount. Alternatively, if the advertiser wants to reduce the cost but also wants to expect some advertising effectiveness, for example, the priority advertisement amount selects one of the priority advertisement amount frame FL3, FL4 and FL6 per middle. be able to.

Although illustration is omitted in the figure, the selected priority advertisement value frame FL is highlighted in a predetermined manner so as to be visually distinguishable from other priority advertisement value frames FL not selected.
Further, on the priority advertisement amount application screen, any priority advertisement amount frame FL can be selected again from among the priority advertisement amount frames FL which have not been contracted, until the determination operation is performed.

When the advertiser determines a desired priority advertisement amount on the priority advertisement amount application screen, the advertiser operates the determination button BT1 under a state where the priority advertisement amount frame FL indicating the determined priority advertisement amount is selected.
In response to the determination button BT1 being operated, the advertiser terminal 300 notifies the electronic flyer distribution server 100 of the priority advertisement amount corresponding to the priority advertisement amount frame FL selected when the determination button BT1 was operated. Do. The electronic leaflet distribution server 100 stores the notified priority advertisement amount in the priority advertisement amount information table stored in the priority advertisement amount information storage unit 132.
When it is desired to cancel the application of the priority advertisement amount, the advertiser may operate the cancel button BT2 on the priority advertisement amount application screen.

  A program for realizing the functions as the electronic leaflet distribution server 100, the user terminal 200, the advertiser terminal 300, etc. is recorded in a computer readable recording medium, and the program recorded in the recording medium is a computer. The above-described processing as the electronic leaflet distribution server 100, the user terminal 200, the advertiser terminal 300 and the like may be performed by being read and executed by the system. Here, "to read and execute the program recorded on the recording medium into the computer system" includes installing the program on the computer system. The “computer system” mentioned here includes an OS and hardware such as peripheral devices. Also, the “computer system” may include a plurality of computer devices connected via a network including communication lines such as the Internet, WAN, LAN, and dedicated lines. The term "computer-readable recording medium" refers to a storage medium such as a flexible disk, a magneto-optical disk, a ROM, a portable medium such as a ROM or a CD-ROM, or a hard disk built in a computer system. As described above, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM. The recording medium also includes a recording medium provided internally or externally accessible from the distribution server for distributing the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program executable in the user terminal. That is, the format stored in the distribution server does not matter as long as it can be downloaded from the distribution server and installed in a form that can be executed by the user terminal. Note that the program may be divided into a plurality of parts, and the configuration may be such that the user terminal merges after being downloaded at different timings, or the distribution server that distributes each of the divided programs may be different. Furthermore, "computer-readable recording medium" holds a program for a certain period of time, such as a volatile memory (RAM) in a computer system serving as a server or a client when the program is transmitted via a network. We shall include things. Further, the program may be for realizing a part of the functions described above. Furthermore, it may be a so-called difference file (difference program) that can realize the above-described functions in combination with a program already recorded in the computer system.

Reference Signs List 100 electronic flyer distribution server, 101 communication unit, 102 control unit, 103 storage unit, 121 electronic flyer posting acceptance unit, 122 priority determination unit, 123 information generation unit 124, information transmission unit, 131 electronic flyer storage unit, 132 priority advertisement Amount information storage unit, 133 user browsing history information storage unit, 134 user information storage unit, 200 user terminal, 300 advertiser terminal

Claims (6)

A priority advertisement amount information storage unit that stores priority advertisement amount information including a priority advertisement amount presented from an advertiser according to an input from an advertiser terminal according to a bid separately from a regular fee , corresponding to an electronic flyer;
A priority determination unit configured to determine a priority based on the priority advertisement amount for the electronic flyer presented on the user terminal based on the electronic flyer presentation information;
An information creation unit that creates the electronic flyer presentation information configured to present an electronic flyer in a mode in which the priority determined by the priority determination unit is reflected;
And an information transmission unit that transmits the electronic flyer presentation information created by the information creation unit to the user terminal ,
The priority advertisement amount information is
The system further includes a priority activation condition in which the condition of the electronic flyer presentation information for indicating the condition of the electronic flyer presentation information for the corresponding electronic flyer to become the target of the priority determination based on the priority advertisement amount
The priority determining unit
An electronic flyer distribution apparatus comprising: determining, based on the priority advertisement amount, the priority for an electronic flyer that is satisfied by the priority activation condition among electronic flyers presented by electronic flyer presentation information . The electronic flyer distribution device according to claim 1, wherein the priority validation condition indicates that the electronic flyer presentation information should present electronic flyers whose distribution target region is the area designated by the advertiser. The electronic flyer distribution device according to claim 1 or 2, wherein the priority validation condition indicates that the electronic flyer presentation information should be a user having a designated electronic flyer browsing tendency as a transmission destination. It further comprises a priority advertisement amount setting unit for presenting a choice of priority advertisement amount to the advertiser terminal and setting the priority advertisement amount of the option selected from the presented options as the priority advertisement amount presented by the advertiser.
  The electronic flyer distribution device according to any one of claims 1 to 3. Regarding the electronic flyers presented by the user terminal based on the electronic flyer presentation information, the priority determining unit corresponds to the electronic flyers, and separately from the regular fee, the advertisement is input from the advertiser terminal according to the bid Determining the priority based on the priority advertisement amount presented by the main;
The information creation unit creates the electronic flyer presentation information adapted to present an electronic flyer in a mode in which the priority determined by the priority determination unit is reflected;
Information transmitting unit, viewed contains a transmitting electronic leaflet presenting information created by the information creating unit to the user terminal,
The steps of the priority determination unit are:
Among the electronic flyers presented by the electronic flyer presentation information, the priority activation condition is satisfied in which the condition of the electronic flyer presentation information for making the corresponding electronic flyer a target of priority determination based on the priority advertisement amount is indicated The priority is determined based on the priority advertisement amount for electronic flyers
Electronic flyer delivery method. On the computer
Regarding the electronic flyers presented by the user terminal based on the electronic flyer presentation information, the priority determining unit corresponds to the electronic flyers, and separately from the regular fee, the advertisement is input from the advertiser terminal according to the bid Determining the priority based on the priority advertisement amount presented by the main;
The information creation unit creates the electronic flyer presentation information adapted to present an electronic flyer in a mode in which the priority determined by the priority determination unit is reflected;
A program for causing an information transmission unit to transmit the electronic leaflet presentation information created by the information creation unit to the user terminal ,
The steps of the priority determination unit are:
Among the electronic flyers presented by the electronic flyer presentation information, the priority activation condition is satisfied in which the condition of the electronic flyer presentation information for making the corresponding electronic flyer a target of priority determination based on the priority advertisement amount is indicated The program which determines the said priority based on the said priority advertisement amount for electronic flyers .

Images