JP6432391B2 - COUPON INFORMATION DISTRIBUTION PROGRAM, COUPON INFORMATION DISTRIBUTION DEVICE, AND COUPON INFORMATION DISTRIBUTION METHOD - Google Patents

Description

  The present invention relates to a coupon information distribution program, a coupon information distribution device, and a coupon information distribution method.

  Conventionally, in a retail business, distribution of coupon information and provision of point services are examples of means for enclosing consumers and promoting purchase behavior. Coupon information and point services provide consumers with a discount by deducting a certain amount from the purchase amount, thereby promoting purchase behavior.

  As related prior art, for example, based on the purchase history of Internet registered members, a special benefit that is effective only for purchases within a certain period and becomes more advantageous as the purchase amount or purchase frequency in the purchase history increases, There is a technology to notify through.

Japanese Patent Laid-Open No. 2002-157489

  However, with the conventional technology, it is difficult to level the number of visitors for each time zone of a retail store. For example, when providing a special benefit that is effective for purchases within a certain period from the date of issue to a specific date, the consumer can use the special benefit by visiting the store at his convenience. For this reason, it is difficult to equalize the number of visitors for each time zone of a retail store as a special benefit.

  In one aspect, an object of the present invention is to provide a coupon information distribution program, a coupon information distribution device, and a coupon information distribution method capable of leveling the number of visitors for each time zone of a store. .

  In one aspect, one or more times on the store visit date are determined based on the received advance information including the visit date from the terminal device and the received advance information and the busy information of the store stored in the storage means. When the time zone and the discount rate corresponding to each of the one or more time zones are transmitted to the terminal device and the designation of the time zone is accepted from the one or more time zones from the terminal device, the visit date is designated. A coupon information distribution program, a coupon information distribution device, and a coupon information distribution method for distributing coupon information that can be used in a time zone and that performs discounts according to a specified time zone to a terminal device are proposed.

  In one aspect, there is an effect that it is possible to level the number of visitors for each time zone of the store.

FIG. 1 is an explanatory diagram of an example of the coupon information distribution apparatus 101 according to the embodiment. FIG. 2 is an explanatory diagram of a system configuration example of the coupon information distribution system 200 according to the embodiment. FIG. 3 is a block diagram illustrating a hardware configuration example of the coupon information distribution apparatus 101 according to the embodiment. FIG. 4 is an explanatory diagram of an example of the purchase declaration DB 400 according to the embodiment. FIG. 5 is an explanatory diagram of an example of the purchase declaration item specification DB 500 according to the embodiment. FIG. 6 is an explanatory diagram of an example of the user DB 600 according to the embodiment. FIG. 7 is an explanatory diagram of an example of the privilege 1DB 700 according to the embodiment. FIG. 8 is an explanatory diagram of an example of the privilege 2DB 800 according to the embodiment. FIG. 9 is an explanatory diagram of an example of the privilege 3DB 900 according to the embodiment. FIG. 10 is an explanatory diagram of an example of the additional privilege 1DB 1000 according to the embodiment. FIG. 11 is an explanatory diagram of an example of the additional privilege 2DB 1100 according to the embodiment. FIG. 12 is an explanatory diagram of an example of the purchased article privilege DB 1200 according to the embodiment. FIG. 13 is an explanatory diagram of an example of the store visit record DB 1300 according to the embodiment. FIG. 14 is an explanatory diagram of an example of the input screen 1400 according to the embodiment. FIG. 15 is an explanatory diagram illustrating an example of a coupon display screen 1500 according to the embodiment. FIG. 16 is an explanatory diagram illustrating an example of an additional coupon display screen 1600 according to the embodiment. FIG. 17 is a block diagram illustrating a functional configuration example of the coupon information distribution apparatus 101 according to the embodiment. FIG. 18 is a flowchart illustrating an example of a coupon issue operation processing procedure of the coupon information distribution apparatus 101 according to the embodiment. FIG. 19 is a flowchart illustrating an example of a user discount rate calculation processing procedure of the coupon information distribution apparatus 101 according to the embodiment. FIG. 20 is a flowchart illustrating an example of an additional privilege calculation processing procedure of the coupon information distribution apparatus 101 according to the embodiment.

  Exemplary embodiments of a coupon information distribution program, a coupon information distribution device, and a coupon information distribution method according to the present invention will be described below in detail with reference to the drawings.

(Embodiment)
FIG. 1 is an explanatory diagram of an example of the coupon information distribution apparatus 101 according to the embodiment. The coupon information distribution device 101 is a computer that distributes coupon information based on a request from the terminal device 102.

  Here, the coupon information is information that allows a consumer to receive some discount from the purchase amount by presenting the product when purchasing the product. For example, the consumer can receive a discount by printing the coupon information on paper or displaying it on the screen of the terminal device 102 and presenting the coupon information when purchasing the product.

  Conventionally, in retail stores, the number of visitors is different for each time zone. For example, the number of visitors in the time zone before dinner time is larger than in other time zones. Here, the number of visitors is the number of customers who have visited a retail store or the number of shoppers who have visited a retail store and purchased products. In retail stores, the number of part-timers and the like must be prepared according to the number of visitors for each time period. For this reason, it is preferable for retail stores that the number of visitors for each time zone is leveled.

  However, since the coupon information is effective for purchase within a certain period, the consumer can use the coupon information by visiting the store at a time convenient to him / her. For this reason, it is difficult to equalize the number of visitors for each time zone of the store by distributing coupon information.

  Therefore, in the embodiment, the coupon information distribution apparatus 101 receives advance information including a visit date, presents a discount rate and a time zone according to the visit time zone based on busy information on the visit date, When the designation of the band is accepted, coupon information for discounting according to the time slot is distributed. Thereby, since the coupon information distribution apparatus 101 can distribute coupon information with a high discount rate in a time zone with a small number of visitors on the store visit day, it is possible to make a consumer visit a store in a time zone with a small number of visitors. . For this reason, the coupon information distribution apparatus 101 can level the number of visitors for each time zone of the store.

  Hereinafter, an example of the coupon information distribution apparatus 101 according to the embodiment will be described. In the example of FIG. 1, a consumer inputs a store visit date to the terminal device 102 and requests the coupon information distribution device 101 to distribute coupon information.

  (1) The coupon information distribution device 101 receives advance information from the terminal device 102 including a visit date that a consumer declares to visit. Here, for example, the coupon information distribution apparatus 101 can receive the date of visit to the store by date.

  In the example of FIG. 1, the consumer inputs November 15, 2014 as the store visit date on the screen 110 of the terminal device 102 and transmits it to the coupon information distribution apparatus 101. The coupon information distribution apparatus 101 receives November 15, 2014 as a consumer visit date.

  (2) The coupon information distribution apparatus 101 corresponds to each of one or more time zones and one or more time zones on the visiting date based on the prior information and the busy information of the stores stored in the storage unit. The discount rate is transmitted to the terminal device 102. For example, the storage means has a past store visit record, and the coupon information distribution apparatus 101 can calculate the degree of busyness for each time zone on the store visit date from the past store visit record. Moreover, the coupon information distribution apparatus 101 can transmit the information which set the high discount rate to the terminal device 102 at the time zone which is not busy.

  In the example of FIG. 1, the coupon information distribution apparatus 101 calculates the degree of busyness for each time zone on November 15, 2014, and the non-busy time zone 10: 00-11: 0 and the time zone 14: 00-15. For 0:00, the discount rates of 1% and 2% are transmitted to the terminal device 102, respectively. Here, since the time zone 10: 00-11: 0 is more busy than the time zone 14: 00-15: 00, the discount rate is set low.

  (3) The coupon information distribution apparatus 101 receives a time zone designation from the terminal device 102 from one or more time zones. Here, the consumer examines the time zone and the discount rate transmitted by the coupon information distribution device 101, selects the time zone, and transmits it to the coupon information distribution device 101. For example, the consumer can select the time zone with the highest discount rate in the time zone in which the store can be visited.

  In the example of FIG. 1, the discount rates of the time zone 10: 00-11: 0 and the time zone 14: 00-15: 00 transmitted by the coupon information distribution device 101 are displayed on the screen 111 of the terminal device 102, and consumption The person selects the time zone 14: 00-15: 00.

  (4) The coupon information distribution apparatus 101 distributes to the terminal apparatus 102 coupon information that can be used in the designated time zone of the store visit date and performs a discount according to the designated time zone.

  In the example of FIG. 1, the coupon information distribution device 101 distributes coupon information that can be used in the time zone 14: 00-15: 00 on November 15, 2014 to the terminal device 102, and the coupon information is the terminal device. 102 is displayed on the screen 112.

  As described above, the coupon information distribution apparatus 101 receives advance information including the date of visit from the terminal apparatus 102. The coupon information distribution apparatus 101 obtains one or more time zones on the store visit date and discount rates corresponding to each of the one or more time zones based on the prior information and the busy information of the stores stored in the storage means. It transmits to the terminal device 102. When the coupon information distribution device 101 receives a designation of a time zone from one or more time zones from the terminal device 102, the coupon information distribution device 101 can use the coupon according to the designated time zone that can be used in the designated time zone of the store visit date. Is distributed to the terminal device 102.

  Thereby, since the coupon information distribution apparatus 101 can distribute coupon information with a high discount rate in a time zone with a small number of visitors on the store visit day, it is possible to make a consumer visit a store in a time zone with a small number of visitors. . For this reason, the coupon information distribution apparatus 101 can level the number of visitors for each time zone of the store. Further, since the number of visitors for each time zone of the store is leveled, the store does not have to prepare a large number of part-timers or the like during a time zone when the number of visitors increases. Moreover, since the coupon information distribution apparatus 101 allows the consumer to specify the date and time to visit the store and performs two-way communication, the consumer visits the store rather than distributing coupon information with a discount rate for each time slot to the consumer. Is more likely to do. For this reason, the coupon information distribution apparatus 101 can predict the number of visitors in the time zone on the day when the consumer visits the store.

(System configuration example of coupon information distribution system 200)
FIG. 2 is an explanatory diagram of a system configuration example of the coupon information distribution system 200 according to the embodiment. In FIG. 2, the coupon information distribution system 200 includes a coupon information distribution device 101 and a terminal device 102. The coupon information distribution apparatus 101 and the terminal apparatus 102 are connected via a wired or wireless network 220. The network 220 is, for example, a local area network (LAN), a wide area network (WAN), or the Internet.

  The coupon information distribution device 101 is a computer that distributes coupon information based on a request from the terminal device 102. Specifically, for example, the coupon information distribution apparatus 101 is a computer such as a server.

  Further, the coupon information distribution apparatus 101 has a database 210. The storage means shown in FIG. The database 210 includes a purchase declaration DB 400, a purchase declaration item description DB 500, a user DB 600, a privilege 1 DB 700, a privilege 2 DB 800, and a privilege 3 DB 900. The database 210 further includes an additional privilege 1DB1000, an additional privilege 2DB1100, a purchased article privilege DB1200, and a store visit result DB1300. These stored contents will be described later with reference to FIGS.

  The terminal device 102 is a computer that requests the coupon information distribution device 101 to distribute coupon information. Specifically, the terminal device 102 is a computer such as a PC (personal computer) or a tablet terminal.

(Example of hardware configuration of coupon information distribution apparatus 101)
FIG. 3 is a block diagram illustrating a hardware configuration example of the coupon information distribution apparatus 101 according to the embodiment. In FIG. 3, the coupon information distribution apparatus 101 includes a CPU (Central Processing Unit) 301, a memory 302, an I / F (Interface) 303, a disk drive 304, and a disk 305. Each component is connected by a bus 300.

  Here, the CPU 301 governs overall control of the coupon information distribution apparatus 101. The memory 302 includes, for example, a ROM (Read Only Memory), a RAM (Random Access Memory), and a flash ROM. Specifically, for example, a flash ROM or ROM stores various programs, and the RAM is used as a work area of the CPU 301 as a storage unit. The program stored in the memory 302 is loaded into the CPU 301 to cause the CPU 301 to execute the coded process.

  The I / F 303 is connected to a network 220 such as a LAN, a WAN, or the Internet through a communication line, and is connected to another computer (for example, the terminal device 102 illustrated in FIG. 2) via the network 220. The I / F 303 controls an internal interface with the network 220 and controls input / output of data from other computers. For example, a modem or a LAN adapter may be employed as the I / F 303.

  The disk drive 304 controls reading / writing of data with respect to the disk 305 according to the control of the CPU 301. The disk 305 stores data written under the control of the disk drive 304. Examples of the disk 305 include a magnetic disk and an optical disk.

  The coupon information distribution apparatus 101 may include, for example, an SSD (Solid State Drive), a keyboard, a mouse, a printer, and a display in addition to the components described above. Further, the terminal device 102 shown in FIG. 2 can also be realized by a hardware configuration example similar to that of the coupon information distribution device 101.

(Example of purchase declaration DB 400)
FIG. 4 is an explanatory diagram of an example of the purchase declaration DB 400 according to the embodiment. In FIG. 4, the purchase declaration DB 400 is created and updated by, for example, the coupon information distribution apparatus 101 and stored in the memory or the disk of the coupon information distribution apparatus 101.

  The purchase declaration DB 400 includes items of a declaration ID (Identification), a user ID, a date of visit to the store, and a planned purchase price. The purchase declaration DB 400 stores the purchase declaration information as one record by setting information for each item. For example, the purchase declaration DB 400 shown in FIG. 4 stores purchase declaration information 400-1 to 400-5 as each record.

  Here, the declaration ID indicates an identifier for identifying a purchase declaration made by the user using the terminal device 102. Here, the purchase declaration means that the user declares the store visit date scheduled to visit the store and the planned purchase amount to be used when visiting the store. Further, the purchase declaration may further include an item to be purchased and the quantity to be purchased for the item.

  The user ID indicates an identifier for identifying the user of the terminal device 102. For example, the user ID can be the user's email address. Further, the visit date indicates the date when the user declares the visit in the purchase declaration. Further, the planned purchase amount indicates the amount scheduled to be purchased on the day declared by the user in the purchase declaration. For example, the unit is a circle.

  In the example of FIG. 4, the record 400-1 indicates that the user whose e-mail address is “aaa@xxx.com” visited the store on November 20, 2014 and declared to purchase a product of 5000 yen. .

(An example of the purchase declaration item description DB 500)
FIG. 5 is an explanatory diagram of an example of the purchase declaration item specification DB 500 according to the embodiment. In FIG. 5, the purchase declaration item description DB 500 is created and updated by, for example, the coupon information distribution apparatus 101 and stored in a memory or a disk of the coupon information distribution apparatus 101.

  The purchase declaration item description DB 500 includes items of ID, declaration ID, purchased item, and quantity. The purchase declaration item description DB 500 stores the purchase declaration item information as one record by setting information for each item. For example, the purchase declaration item description DB 500 shown in FIG. 5 stores purchase declaration item information 500-1 to 500-5 as each record.

  Here, the ID indicates an identifier for identifying purchase declaration article information. The declaration ID indicates an identifier for identifying a purchase declaration made by the user using the terminal device 102. The declaration ID corresponds to the declaration ID of the purchase declaration DB 400. The purchased item indicates the name of the item for which purchase is declared in the purchase declaration of the declaration ID. Further, the quantity indicates the purchase quantity of the article whose purchase is declared in the purchase declaration of the declaration ID.

  In the example of FIG. 5, the record 500-1 indicates that the user whose email address is “aaa@xxx.com” visited the store on November 20, 2014 and declared that one “egg” was purchased. .

(Example of user DB 600)
FIG. 6 is an explanatory diagram of an example of the user DB 600 according to the embodiment. In FIG. 6, for example, the user DB 600 is created and updated by the coupon information distribution apparatus 101 and stored in the memory or the disk of the coupon information distribution apparatus 101.

  The user DB 600 includes items of user ID, declaration count, declaration match (± 20%), declaration match (+ 20% over), declaration match (−20% over), and purchase declaration cancel count. . The user DB 600 further includes items of an accumulated purchase amount, a coupon discount application rate, an accumulated amount purchased more than the declaration, and an amount purchased more than the declaration in the previous shopping. The user DB 600 stores user information as one record by setting information in each item. For example, the user DB 600 shown in FIG. 6 stores user information 600-1 to 600-5 as each record.

  Here, the user ID indicates an identifier for identifying the user of the terminal device 102. The number of declarations indicates the number of times the user has made a purchase declaration. The agreement (± 20%) with the declaration indicates the number of times that the difference between the sum of the amount of purchased products and the planned purchase amount was within 20% when the user made the declaration. The agreement with the declaration (+ 20% over) indicates the number of times that the user visits the store on the day of the declaration and the sum of the amount of purchased products exceeds the planned purchase amount by 20%. The agreement with the declaration (−20% over) indicates the number of times that the user visited the store on the day of the declaration and the sum of the amount of purchased products was less than the planned purchase amount by 20%. The number of purchase declaration cancellations indicates the number of times the user did not visit the store on the day of the declaration.

  The cumulative purchase amount indicates the total amount of products that the user has purchased so far. Moreover, a coupon discount application rate shows the ratio which a user used coupon information with respect to the issued coupon information. Further, the accumulated amount purchased more than the declaration indicates the accumulated amount exceeding the planned purchase amount when the sum of the purchased product amount is larger than the planned purchase amount when the user visits the store on the day of the declaration. In addition, the amount of money purchased more than the declaration in the previous purchase is the amount that exceeded the planned purchase amount when the sum of the amount of the purchased products was more than the planned purchase amount on the day the user made the previous declaration. Show.

  In the example of FIG. 6, the record 600-1 has a purchase declaration made 5 times by a user whose email address is “aaa@xxx.com”, 3 of which come to the store on the day of the declaration, This indicates that the difference between the sum of the amounts and the planned purchase amount was within 20%. In addition, record 600-1 indicates that one of the purchase declarations came to the store on the day of the declaration, and the sum of the amount of the purchased product was less than 20% of the planned purchase amount. One of the declarations indicates that you did not visit the day of the declaration. In the record 600-1, the total amount of products purchased by the user up to now is 28000 yen, and the user uses all issued coupon information, and the total amount purchased more than the declaration is 4000 Indicates a circle. The record 600-1 indicates that the amount purchased more than the declaration in the previous purchase is 3500 yen.

(An example of privilege 1DB700)
FIG. 7 is an explanatory diagram of an example of the privilege 1DB 700 according to the embodiment. In FIG. 7, the privilege 1 DB 700 is created and updated by, for example, the coupon information distribution apparatus 101 and stored in the memory or the disk of the coupon information distribution apparatus 101.

  The privilege 1DB 700 has items of a planned purchase price and a privilege. The privilege 1 DB 700 stores the privilege 1 information as one record by setting information in each item. For example, the privilege 1 DB 700 illustrated in FIG. 7 stores privilege 1 information 700-1 to 700-9 as each record.

  Here, the planned purchase price indicates the price planned to be purchased on the date declared by the user in the purchase declaration. Further, the privilege indicates a discount rate corresponding to the planned purchase price declared by the user in the purchase declaration. For example, the privilege indicates a discount rate when the user visits the store on the day of the declaration and purchases a product. In addition, as for the privilege, the discount rate can be set higher as the planned purchase price is larger. Further, the discount rate may be applied to the total amount of products purchased by the user, or may be applied to the planned purchase amount declared in the purchase declaration.

  In the example of FIG. 7, the record 700-1 indicates that there is no discount when the planned purchase price is less than 1000 yen.

(An example of privilege 2DB800)
FIG. 8 is an explanatory diagram of an example of the privilege 2DB 800 according to the embodiment. In FIG. 8, privilege 2DB800 is created and updated by the coupon information delivery apparatus 101, for example, and is memorize | stored in the memory or disk of the coupon information delivery apparatus 101. FIG.

  The privilege 2DB 800 has items of a reliability coefficient and a privilege. The privilege 2 DB 800 stores the privilege 2 information as one record by setting information in each item. For example, the privilege 2 DB 800 illustrated in FIG. 8 stores the privilege 2 information 800-1 to 800-5 as each record.

  Here, the reliability coefficient indicates the reliability of the user who made the purchase declaration. For example, the reliability coefficient is represented by a numerical value from 0 to 1, and the closer to 1, the higher the reliability of the user. In addition, for example, the reliability coefficient can be increased as the number of times that the user who made the purchase declaration visits the store on the visit date of the purchase declaration and the sum of the amount of purchased products is included within a certain range of the planned purchase amount . Here, the certain range is, for example, within ± 20%. The privilege indicates a discount rate corresponding to the reliability coefficient. For example, as for the privilege, the higher the reliability coefficient, the higher the discount rate can be set.

  In the example of FIG. 8, the record 800-1 indicates that the discount is 2.5% when the reliability coefficient is 1.0-0.8.

(An example of privilege 3DB900)
FIG. 9 is an explanatory diagram of an example of the privilege 3DB 900 according to the embodiment. In FIG. 9, privilege 3DB900 is created and updated by the coupon information delivery apparatus 101, for example, and is memorize | stored in the memory or disk of the coupon information delivery apparatus 101. FIG.

  The privilege 3DB 900 includes items of the previous excess amount and the privilege. The privilege 3DB 900 stores the privilege 3 information as one record by setting information in each item. For example, the privilege 3 DB 900 illustrated in FIG. 9 stores the privilege 3 information 900-1 to 900-7 as each record.

  Here, the previous excess amount indicates an amount exceeding the declared purchase amount when the user visits the store on the day of the previous declaration and the sum of the purchased product amounts is larger than the declared purchase amount. Moreover, a privilege shows the discount rate corresponding to the last excess amount. For example, as for the privilege, the discount rate can be set higher as the previous excess amount is larger.

  In the example of FIG. 9, the record 900-1 indicates that there is no discount when the previous excess amount is 0-500 yen.

(Example of additional privilege 1DB1000)
FIG. 10 is an explanatory diagram of an example of the additional privilege 1DB 1000 according to the embodiment. In FIG. 10, the additional privilege 1DB 1000 is created and updated by, for example, the coupon information distribution apparatus 101 and stored in the memory or the disk of the coupon information distribution apparatus 101.

  The additional privilege 1DB1000 includes items of the number of customers and additional privileges. Additional privilege 1DB1000 memorize | stores additional privilege 1 information as 1 record by setting information to each item. For example, the additional privilege 1 DB 1000 illustrated in FIG. 10 stores additional privilege 1 information 1000-1 to 1000-7 as each record.

  Here, the number of visitors indicates the number of visitors to the store. The unit is, for example, a person. The additional privilege indicates a discount rate corresponding to the number of customers. For example, as for the additional privilege, the discount rate can be set higher as the number of visitors is smaller. For example, the additional privilege indicates a rate of further discount when the user visits the store on the day of declaration and purchases a product. For example, an additional privilege is added to the privilege of privilege 1DB700, the privilege of privilege 2DB800, and the privilege of privilege 3DB900.

  In the example of FIG. 10, the record 1000-1 indicates that a 2% discount is added when the number of customers is less than 1000.

(An example of additional privilege 2DB1100)
FIG. 11 is an explanatory diagram of an example of the additional privilege 2DB 1100 according to the embodiment. In FIG. 11, the additional privilege 2DB 1100 is created and updated by, for example, the coupon information distribution apparatus 101 and stored in the memory or the disk of the coupon information distribution apparatus 101.

  The additional privilege 2DB 1100 has items of a busy factor and an additional privilege. Additional privilege 2DB1100 memorize | stores additional privilege 2 information as 1 record by setting information to each item. For example, the additional privilege 2DB 1100 illustrated in FIG. 11 stores additional privilege 2 information 1100-1 to 1100-7 as each record.

  Here, the busy factor indicates the degree of busyness of the store. For example, the busy coefficient is represented by a numerical value from 0 to 1, and the closer to 1, the more busy the store. The additional privilege indicates a discount rate corresponding to the busy factor. For example, as for the additional privilege, the discount rate can be set higher as the busy factor is smaller.

  In the example of FIG. 11, the record 1100-1 indicates that a 3% discount is added when the busy coefficient is 0-0.1.

(Example of purchased goods privilege DB 1200)
FIG. 12 is an explanatory diagram of an example of the purchased article privilege DB 1200 according to the embodiment. In FIG. 12, the purchased article privilege DB 1200 is created and updated by, for example, the coupon information distribution apparatus 101 and stored in a memory or a disk of the coupon information distribution apparatus 101.

  Purchased goods privilege DB1200 has the item of an article name and purchased goods privilege. Purchased goods privilege DB1200 memorize | stores purchased goods privilege information as 1 record by setting information to each item. For example, the purchased item privilege DB 1200 illustrated in FIG. 12 stores purchased item privilege information 1200-1 to 1200-4 as each record.

  Here, the article name indicates an identifier for identifying a discount target product. The purchased article privilege indicates a discount rate corresponding to the article name. For example, the purchased item privilege is determined for each item name, and indicates a discount rate when an item with the item name is purchased. Further, the purchased article privilege can be added to the privilege of the privilege 1DB700, the privilege of the privilege 2DB800, and the privilege of the privilege 3DB900. Further, the purchased article privilege can be added to the additional privilege of the additional privilege 1DB1000 and the additional privilege of the additional privilege 2DB1100.

  In the example of FIG. 12, the record 1200-1 indicates that the product name “delicious milk” is discounted by 1%.

(An example of a store visit DB 1300)
FIG. 13 is an explanatory diagram of an example of the store visit record DB 1300 according to the embodiment. In FIG. 13, the store visit record DB 1300 is created and updated by, for example, the coupon information distribution apparatus 101 and stored in a memory or a disk of the coupon information distribution apparatus 101.

  The store visit record DB 1300 includes items of date, day of the week, time zone, weather, temperature, number of customers, number of shoppers, and number of parts. The store visit record DB 1300 stores store record information as one record by setting information for each item. For example, the store visit record DB 1300 shown in FIG. 13 stores store visit information 1300-1 to 1300-18 as each record.

  Here, the date is an identifier that designates a specific date. For example, it is represented by year, month, and day. The day of the week indicates the day of the week of the date of the record. The time zone is an identifier that designates a specific time zone. The weather indicates the weather in the time zone of the date of the record. The temperature indicates the temperature in the time zone of the date of the record.

  The number of store visitors indicates the number of customers who visited the store during the time zone of the date of the record. For example, the number of customers can be obtained by detecting a person who has passed through a store gate. The number of shoppers indicates the number of shoppers at the store during the time zone of the date of the record. For example, the number of shoppers is the number settled at the cash register of the store. The part number indicates the number of part-timers who worked at the store during the time zone of the date of the record. Moreover, the unit of the number of visitors, the number of shoppers, and the number of parts is, for example, a person.

  In the example of FIG. 13, the record 1300-1 indicates that the weather from 10:00 to 11:00 on Saturday, November 16, 2013 is sunny and the temperature is 12 ° C. The record 1300-1 indicates that 1255 people visited the store between 10:00 and 11:00, 832 people did shopping, and the part-timer at that time was four.

(Example of input screen 1400)
FIG. 14 is an explanatory diagram of an example of the input screen 1400 according to the embodiment. In FIG. 14, an input screen 1400 is a screen for inputting information to be transmitted to the coupon information distribution device 101 when the terminal device 102 requests coupon information. For example, the input screen 1400 is displayed when the user of the terminal apparatus 102 logs in the coupon information distribution apparatus 101 by inputting a user ID and a password. For example, the input screen 1400 is created by the coupon information distribution apparatus 101 and displayed on the display of the terminal apparatus 102.

  The input screen 1400 includes a store visit date input item 1410, an amount input item 1420, an item name input item 1430, a quantity input item 1440, an add button 1450, and a coupon issue button 1460. There may be a plurality of product name input items 1430 and quantity input items 1440.

  Here, the store visit date input item 1410 is an item for inputting a store visit date scheduled for the user to visit the store. For example, the user inputs the date of visiting the store by inputting the date. The amount input item 1420 is an item for inputting an amount of money scheduled to be purchased at the store on the day when the user visits the store.

  Further, the item name input item 1430 is an item for inputting a purchased item to be purchased at the store on the day when the user visits the store. Further, the quantity input item 1440 is an item for inputting the quantity of purchased items scheduled to be purchased at the store on the day when the user visits the store.

  Further, the add button 1450 is a button that is pressed when further adding items to be purchased and input items of the quantity of purchased items. For example, in FIG. 14, since there are two item name input items 1430 and quantity input items 1440, the item name input item 1430 and the quantity input item 1440 are pressed when inputting three or more purchased articles and the quantity of purchased articles. Further, the coupon issue button 1460 is a button for transmitting information on the input item to the coupon information distribution apparatus 101.

  The example of FIG. 14 is an example in which the user inputs “2014/11/15” as the date of visiting the store and inputs “6,000 yen” as the amount of money scheduled for purchase. Further, the example of FIG. 14 is an example in which the user inputs “delicious milk” and “mayonnaise” as purchased items, and inputs “2” and “1” as respective purchase quantities.

(Example of coupon display screen 1500)
FIG. 15 is an explanatory diagram illustrating an example of a coupon display screen 1500 according to the embodiment. In FIG. 15, a coupon display screen 1500 is a screen for displaying coupon information distributed by the coupon information distribution apparatus 101 and displaying additional discount information. For example, the coupon display screen 1500 is displayed when the user of the terminal device 102 inputs information to the input screen 1400 and then transmits the information to the coupon information distribution device 101. For example, the coupon display screen 1500 is created by the coupon information distribution device 101 and displayed on the display of the terminal device 102.

  Coupon display screen 1500 has coupon information 1510, additional discount item 1520, and coupon issue button 1530.

  Here, the coupon information 1510 indicates coupon information distributed by the coupon information distribution apparatus 101. In the coupon information 1510, conditions such as an available date and time and a minimum available amount can be displayed at the same time. Further, for example, the user can receive a discount by presenting coupon information 1510 or printed coupon information 1510 at a cash register of a store.

  Further, the additional discount item 1520 is an item that can be selected by the user, and indicates additional discount information presented by the coupon information distribution apparatus 101. For example, the additional discount information is a time when the store is not busy on the day when the user inputs on the input screen 1400 and an additional discount rate when the store visits at that time. The coupon issue button 1530 is a button for transmitting information on the item selected by the user to the coupon information distribution apparatus 101. For example, the user can select the additional discount information of the additional discount item 1520 by clicking with the mouse or touching the display.

  Here, the user may transmit the coupon information distribution apparatus 101 without selecting the item of the additional discount item 1520. In this case, the coupon information distribution apparatus 101 may not issue an additional discount coupon. Further, the user may select a plurality of items of the additional discount item 1520 and transmit it to the coupon information distribution apparatus 101. In this case, the coupon information distribution apparatus 101 may issue a plurality of additional discount coupons.

  The example of FIG. 15 shows that the coupon information that can be used is received when the user visits the store on November 15, 2014 and purchases 5000 yen or more. The example of FIG. 15 indicates that the user has selected to add a 2% discount when visiting the store from 14:00 to 15:00.

(Example of additional coupon display screen 1600)
FIG. 16 is an explanatory diagram illustrating an example of an additional coupon display screen 1600 according to the embodiment. In FIG. 16, an additional coupon display screen 1600 is a screen for displaying additional coupon information distributed by the coupon information distribution apparatus 101. Here, the additional coupon information is coupon information for each time zone and coupon information for each purchased item. For example, the additional coupon display screen 1600 is displayed when the user of the terminal device 102 selects the item of the additional discount item 1520 on the coupon display screen 1500 and transmits it to the coupon information distribution device 101. For example, the additional coupon display screen 1600 is created by the coupon information distribution apparatus 101 and displayed on the display of the terminal apparatus 102.

  The additional coupon display screen 1600 includes additional coupon information 1610 and article coupon information 1620.

  Here, the additional coupon information 1610 indicates additional coupon information distributed by the coupon information distribution apparatus 101. The additional coupon information 1610 can simultaneously display conditions such as an available date and time, a minimum available amount, and an available time zone.

  The article coupon information 1620 indicates coupon information distributed by the coupon information distribution apparatus 101 for the article input by the user in the item name input item 1430 of the input screen 1400. Here, the coupon information distribution apparatus 101 can distribute the article coupon information 1620 when a discount rate is set for the article input by the user. Specifically, the article coupon information 1620 is distributed when the article input by the user is in the article name of the purchased article privilege DB 1200.

  Further, for example, the user can receive a discount on the displayed article by presenting the article coupon information 1620 or the printed article coupon information 1620 at a cash register of the store. When the user transmits the coupon information distribution apparatus 101 without selecting the item of the additional discount item 1520, the coupon information distribution apparatus 101 may distribute the article coupon information 1620 without distributing the additional coupon information 1610. it can.

  The example of FIG. 16 shows that the user receives additional coupon information that can be used when he / she visits a store on November 15, 2014 and purchases 5000 yen or more between 14: 00-15: 00. In addition, the example of FIG. 16 indicates that the user receives coupon information that is a 2% discount when purchasing the article “delicious milk”.

(Functional configuration example of coupon information distribution apparatus 101)
FIG. 17 is a block diagram illustrating a functional configuration example of the coupon information distribution apparatus 101 according to the embodiment. In FIG. 17, the coupon information distribution apparatus 101 includes a receiving unit 1701, a privilege determining unit 1702, an additional privilege determining unit 1703, and a transmitting unit 1704. The control unit including the reception unit 1701, the privilege determination unit 1702, the additional privilege determination unit 1703, and the transmission unit 1704 is specifically stored in a storage device such as the memory 302 illustrated in FIG. The function is realized by causing the CPU 301 to execute the program. The processing result of each functional unit is stored in, for example, a storage device such as the memory 302 illustrated in FIG.

  The receiving unit 1701 has a function of receiving a coupon information issuance request from the terminal device 102 and a time zone selected by the user. For example, when receiving a coupon information issuance request, the receiving unit 1701 receives a purchase declaration of a visit date, a planned purchase price, a purchased item, and a quantity.

  Further, the receiving unit 1701 generates a declaration ID, and registers the user ID, the date of visit to the store, and the planned purchase amount used at the time of login in the purchase declaration DB 400. In addition, the receiving unit 1701 generates an ID and registers the declaration ID, the purchased article, and the quantity of the purchase declaration DB 400 in the purchase declaration article detail DB 500. In addition, the receiving unit 1701 can aggregate the purchase declaration item description DB 500 to obtain data for forecasting demand.

  The privilege determining unit 1702 has a function of determining a privilege for the user based on the coupon information issue request received by the receiving unit 1701. For example, the privilege determination unit 1702 calculates the privilege of the record of the privilege 1DB 700 corresponding to the purchase planned amount of the received purchase declaration as the first privilege. Further, the privilege determining unit 1702 calculates the user's reliability coefficient based on the user DB 600, and calculates the privilege of the record of the privilege 2DB 800 corresponding to the calculated reliability coefficient as the second privilege. In addition, the privilege determining unit 1702 calculates the privilege of the record in the privilege 3DB 900 corresponding to the previous excess amount of the user as the third privilege.

  Further, the privilege determining unit 1702 can calculate a privilege for the user from the first privilege, the second privilege, and the third privilege. For example, the privilege determination unit 1702 calculates a privilege for the user by adding the first privilege, the second privilege, and the third privilege.

  Here, the reliability coefficient is a coefficient representing the reliability of the purchase declaration of the user. For example, the higher the confidence coefficient, the higher the possibility that the user will observe the purchase declaration. For this reason, the privilege determination unit 1702 can apply a higher discount rate as a privilege to a user with a high reliability coefficient than a low user.

  For example, the privilege determination unit 1702 can calculate the user's reliability coefficient from the user DB 600 as follows. For example, the privilege determining unit 1702 can set a higher reliability coefficient for a user who has a larger number of declarations and a larger number of matches with the declaration.

  For example, the privilege determination unit 1702 can set a high reliability coefficient for a user who has a high ratio of agreement (± 20%) with the declaration among matches with the declaration. Further, the privilege determining unit 1702 can set a high reliability coefficient for a user who has a high ratio of agreement (+ 20% over) with the declaration among matches with the declaration. Here, the privilege determination unit 1702 sets a higher reliability coefficient for a user who has a high match (± 20%) ratio with the declaration than a user with a high match (+ 20% over) ratio with the declaration. Can do. Further, the privilege determination unit 1702 can set a low reliability coefficient for a user who has a high ratio of agreement (−20% over) with the declaration among matches with the declaration.

  In addition, the privilege determination unit 1702 can set a low reliability coefficient for a user who has a high ratio of the number of cancellations of the purchase declaration to the number of declarations. Further, the privilege determining unit 1702 can set a high reliability coefficient for a user with a high coupon discount application rate.

  Further, the privilege determination unit 1702 can set a high reliability coefficient for a user who has purchased a larger amount of money than the declaration. Here, the privilege determining unit 1702 can keep the planned purchase price low, and can exclude a cumulative amount larger than a certain ratio from the target of the reliability coefficient setting for user countermeasures that actually use a large amount.

  In addition, the privilege determination unit 1702 can set a high reliability coefficient for a user who has purchased a larger amount of money than the declaration in the previous purchase. Here, the privilege determination unit 1702 can keep the planned purchase price low, and can exclude the amount of money purchased more than a certain ratio for the user countermeasures that actually use a large amount of money from setting the reliability coefficient.

  Further, the privilege determination unit 1702 can set the discount rate higher as the date on which the purchase declaration is made is earlier than the date of visit to the purchase declaration. For example, the privilege determination unit 1702 can set the discount rate higher when the purchase declaration is made n days before the purchase declaration visit date than when the purchase declaration is made n-1 days before the purchase declaration visit date.

  The additional privilege determining unit 1703 has a function of determining an additional privilege for the user based on the coupon information issue request received by the receiving unit 1701. For example, the additional privilege determination unit 1703 can determine an additional discount rate for a time zone in which the number of visitors to the store visit date of the received purchase declaration is small. For example, the additional privilege determination unit 1703 predicts the number of customers on the date of purchase of the purchase declaration, and calculates the additional privilege of the record of the additional privilege 1DB 1000 corresponding to the predicted number of customers as the first additional privilege. Further, for example, the additional privilege determining unit 1703 calculates a busy factor, and calculates an additional privilege of the record of the additional privilege 2DB 1100 corresponding to the calculated busy factor as the second additional privilege.

  Moreover, the additional privilege determination part 1703 can calculate the additional privilege with respect to a user from a 1st additional privilege and a 2nd additional privilege. For example, the additional privilege determination unit 1703 calculates the additional privilege for the user by adding the first additional privilege and the second additional privilege.

  Here, the additional privilege determination unit 1703 can calculate the number of customers in each time zone on the visit date of the purchase declaration from the store visit DB 1300 as follows. For example, the additional privilege determination unit 1703 predicts, for each time period, the number of visitors on the same day of the week one week before and after the same day of the purchase declaration visit date as the number of store visits on the purchase declaration visit date. can do. In addition, when the weather forecast for the visit date of the purchase declaration differs from the weather on the same day of the week one week before or after the same day of the visit date, the additional privilege determination unit 1703 determines the day of the same day of the other week. The number of visitors on the same weather day can be predicted as the number of visitors on the date of purchase declaration.

  Here, the busy coefficient is a coefficient indicating the busy degree of the cash register in the store in a certain time zone. For example, in a time zone with a high busy coefficient, a large number of personnel must be assigned to the cash register, and it is not preferable for the user to come to the store at this time and purchase a product. For this reason, the additional privilege determination unit 1703 sets an additional discount rate in a zone where the number of visitors is small, which is a time zone where the busy coefficient is low. Further, the additional privilege determination unit 1703 can set the additional discount rate higher in the time zone where the busy factor is lower. Further, the additional privilege determination unit 1703 can make an additional discount rate for a time zone with a high busy coefficient.

  For example, the additional privilege determination unit 1703 can calculate the busy factor in each time zone on the date of visit of the purchase declaration from the store visit DB 1300 as follows. The additional privilege determination unit 1703 predicts the number of shoppers from a record of the store visit record DB 1300 that predicts the number of store visitors for each time period. The additional privilege determination unit 1703 can calculate a busy coefficient in each time zone from the number of customers and the number of shoppers. For example, the additional privilege determination unit 1703 calculates the busy factor by dividing the number of shoppers by the number of visitors.

  Moreover, the additional privilege determination part 1703 can calculate the privilege with respect to the purchased article of a purchase declaration. For example, the additional privilege determination unit 1703 calculates the purchased item privilege of the record of the purchased item privilege DB 1200 corresponding to the purchased item of the purchase declaration as a privilege. Here, when the purchased article of the purchase declaration does not exist in the article name of the purchased article privilege DB 1200, the additional privilege determining unit 1703 can make the privilege none. This is because popular products can be sold without discounts.

  Further, the additional privilege determination unit 1703 can also calculate a privilege according to the purchase quantity when calculating the privilege for the purchased item in the purchase declaration. For example, the additional privilege determination unit 1703 can increase the discount rate for a user who purchases a large amount of purchase declaration items.

  The transmission unit 1704 has a function of transmitting coupon information and additional coupon information to the terminal device 102. For example, when receiving a coupon information issuance request from the terminal device 102, the transmission unit 1704 transmits coupon information based on the privilege for the user determined by the privilege determination unit 1702. Moreover, the transmission part 1704 transmits the additional coupon information based on the time slot | zone which the user selected, when the time slot | zone which the user selected from the terminal device 102 was received.

  Moreover, the transmission part 1704 transmits the additional privilege with respect to the user which the additional privilege determination part 1703 determined, when the issuing request of coupon information is received from the terminal device 102. For example, the transmission unit 1704 transmits the time zone and the discount rate for the time zone to the terminal device 102.

  In addition to the above-described form, the receiving unit 1701 can receive a purchase declaration cancellation from the terminal device 102. In this case, when the user visits the store before the purchase declaration visit date and purchases the purchase declaration purchase item, the additional privilege determination unit 1703 visits the purchase declaration visit date before the purchase declaration visit date, The number of purchases of the purchased item can be reflected in the reliability coefficient. For example, the additional privilege determination unit 1703 can make the reliability coefficient lower and higher than the case where the store does not come on the purchase declaration visit date than the case where the purchase is made on the purchase declaration visit date.

  Further, in addition to the above-described form, the coupon information distribution apparatus 101 can have a pre-settlement function. In this case, since it is possible to keep an article for which the user has declared purchase, it can be prevented from being sold out. Furthermore, since the coupon information distribution apparatus 101 completes the settlement, the risk of loss can be eliminated. For this reason, when the coupon information distribution apparatus 101 makes a pre-payment, the discount rate can be set higher for the articles that the user has declared to purchase.

(Example of coupon issue operation processing procedure)
FIG. 18 is a flowchart illustrating an example of a coupon issue operation processing procedure of the coupon information distribution apparatus 101 according to the embodiment. In FIG. 18, first, the coupon information distribution apparatus 101 determines whether or not the user of the terminal apparatus 102 has logged in (step S1801). For example, the coupon information distribution apparatus 101 can determine that the user has logged in by receiving the user ID and password from the terminal apparatus 102.

  When a user does not log in (step S1801: No), the process of the coupon information delivery apparatus 101 returns to step S1801. When the user logs in (step S1801: Yes), the coupon information distribution apparatus 101 receives from the terminal device 102 a purchase declaration including the date of visit, the planned purchase price, the purchased item, and the quantity (step S1802). For example, the coupon information distribution apparatus 101 receives the date of visit to the store, the planned purchase price, the purchased item, and the quantity entered by the user on the input screen 1400 of the terminal apparatus 102.

  The coupon information distribution apparatus 101 registers the visit date and the planned purchase price in the purchase declaration DB 400 (step S1803). At this time, for example, the coupon information distribution apparatus 101 generates a declaration ID and registers the user ID used at the time of login in the purchase declaration DB 400. Specifically, when the information input in FIG. 14 is transmitted, the record 400-5 is registered in the purchase declaration DB 400.

  The coupon information distribution apparatus 101 registers the purchased item and quantity in the purchase declaration item description DB 500 (step S1804). At this time, for example, the coupon information distribution apparatus 101 generates an ID and registers the declaration ID of the purchase declaration DB 400 in the purchase declaration item description DB 500. Specifically, when the information input in FIG. 14 is transmitted, records 500-2 and 500-3 are registered in the purchase declaration item specification DB 500.

  The coupon information distribution apparatus 101 calculates a privilege for the user (step S1805). Here, the user discount rate calculation processing procedure in which the coupon information distribution apparatus 101 calculates a privilege for the user will be described later with reference to FIG.

  The coupon information distribution apparatus 101 calculates an additional privilege for the time zone (step S1806). Here, the additional privilege calculation processing procedure in which the coupon information distribution apparatus 101 calculates the additional privilege for the time zone will be described later with reference to FIG.

  The coupon information distribution apparatus 101 transmits the coupon information for the purchase declaration and the additional privilege for the time zone (step S1807). For example, the coupon information distribution apparatus 101 transmits a coupon display screen 1500 to the terminal apparatus 102. Moreover, the coupon information delivery apparatus 101 calculates an additional privilege for every time slot | zone, and transmits the additional privilege with respect to the time slot | zone with an additional privilege, and the said time slot | zone.

  The coupon information distribution apparatus 101 determines whether a time zone has been received from the terminal apparatus 102 (step S1808). For example, the coupon information distribution apparatus 101 can determine that the time zone has been received from the terminal apparatus 102 by receiving the item of the additional discount item 1520 on the coupon display screen 1500 from the terminal apparatus 102. Here, the coupon information distribution apparatus 101 can also receive an item of the additional discount item 1520 that has not been selected.

  When the time zone is not received from the terminal device 102 (step S1808: No), the processing of the coupon information distribution device 101 returns to step S1808. When the time zone is received from the terminal device 102 (step S1808: Yes), the coupon information distribution device 101 transmits additional coupon information 1610 for the time zone (step S1809).

  Coupon information distribution apparatus 101 transmits article coupon information 1620 for the purchased article (step S1810). For example, the coupon information distribution apparatus 101 can transmit the additional coupon information 1610 and the article coupon information 1620 by transmitting the additional coupon display screen 1600 to the terminal device 102.

  Thereby, a series of processing in this flowchart is completed. By executing this flowchart, the coupon information distribution apparatus 101 can transmit coupon information that can be used on the day when the user declares to visit the store. Furthermore, the coupon information distribution apparatus 101 can transmit coupon information that can be used for a specific time zone on the day when the user declares to come to the store, and the article that the user declares to purchase.

(Example of user discount rate calculation processing procedure)
FIG. 19 is a flowchart illustrating an example of a user discount rate calculation processing procedure of the coupon information distribution apparatus 101 according to the embodiment. In FIG. 19, first, the coupon information distribution apparatus 101 calculates a first privilege based on the planned purchase price from the privilege 1 DB 700 (step S1901). For example, the coupon information distribution apparatus 101 calculates the privilege of the record of the privilege 1DB 700 corresponding to the planned purchase amount received in step S1802 as the first privilege. Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 calculates “2% off” as the first privilege because the planned purchase price is “6,000 yen”. To do.

  The coupon information distribution apparatus 101 calculates a reliability coefficient from the user DB 600 (step S1902). The coupon information distribution apparatus 101 calculates the second privilege based on the reliability coefficient from the privilege 2 DB 800 (step S1903). For example, the coupon information distribution apparatus 101 calculates the privilege of the record of the privilege 2DB 800 corresponding to the reliability coefficient calculated in step S1902 as the second privilege. Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 sets the reliability coefficient of the user “fff@ffff.ne.jp” to, for example, “0.3” from the user DB 600. calculate. Further, the coupon information distribution apparatus 101 calculates “none” as the second privilege because the reliability coefficient is “0.3”.

  The coupon information distribution apparatus 101 calculates the third privilege based on the previous excess amount from the privilege 3DB900 (step S1904). For example, the coupon information distribution apparatus 101 can set the amount of money purchased more than the declaration in the previous purchase of the record of the user DB 600 corresponding to the logged-in user as the previous excess amount. The coupon information distribution apparatus 101 calculates the privilege of the record of the privilege 3DB 900 corresponding to the previous excess amount as the third privilege. Specifically, in the case of the user “fff@ffff.ne.jp”, the coupon information distribution apparatus 101 has “800 yen” as the amount purchased more than the declaration in the previous purchase, and therefore “None” as the third privilege. Is calculated.

  The coupon information distribution apparatus 101 calculates a privilege for the user from the first privilege, the second privilege, and the third privilege (step S1905). For example, the coupon information distribution apparatus 101 calculates a privilege for the user by adding a first privilege, a second privilege, and a third privilege. Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 adds the first privilege “2% off”, the second privilege “none”, and the third privilege “none”. The benefit “2% off” for the user is calculated.

  Thereby, a series of processing in this flowchart is completed. By executing this flowchart, the coupon information distribution apparatus 101 can calculate a discount rate, which is a privilege for the user, for each user.

(Example of additional privilege calculation processing procedure)
FIG. 20 is a flowchart illustrating an example of an additional privilege calculation processing procedure of the coupon information distribution apparatus 101 according to the embodiment. In FIG. 20, first, the coupon information distribution apparatus 101 predicts the number of store visitors for each time period from the store visit record DB 1300 (step S2001). For example, the coupon information distribution apparatus 101 predicts the number of visitors on the same day of the week one week before and after the same day of the visit date received in step S1802 as the number of visitors on the visit date for each time period. be able to. Also, the coupon information distribution apparatus 101 determines that the weather forecast for the visit date received in step S1802 is different from the weather on the same day of the week for one week before and after the same date one year before the visit date. The number of visitors on the same weather day can be predicted as the number of visitors on the same day.

  Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 determines that the day of the week is the same day of the week before November 15th, 2014 The number of visitors on March 16 is the number of visitors. For example, for the time zone 10: 00-11: 0, the coupon information distribution apparatus 101 predicts the number of store visitors as “1255”.

  The coupon information distribution apparatus 101 calculates a first additional privilege based on the number of visitors from the additional privilege 1DB1000 for each time zone (step S2002). For example, the coupon information distribution apparatus 101 calculates the additional privilege of the record of the additional privilege 1DB1000 corresponding to the number of customers predicted in step S2001 as the first additional privilege. Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 calculates “+ 1% off” as the first privilege because the number of visitors is “1255”.

  The coupon information distribution apparatus 101 predicts the number of shoppers from the store visit record DB 1300 for each time zone (step S2003). For example, the coupon information distribution apparatus 101 can predict the number of shoppers in the record of the number of store visitors predicted in step S2001 as the number of shoppers on the store visit date. Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 predicts the number of shoppers as “832”.

  The coupon information distribution apparatus 101 calculates a busy coefficient for each time zone from the number of customers and the number of shoppers (step S2004). For example, the coupon information distribution apparatus 101 calculates the busy factor by dividing the number of shoppers by the number of shoppers. Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 calculates the busy coefficient as 832/1255 = 0.66.

  The coupon information distribution apparatus 101 calculates the second additional privilege based on the busy coefficient from the additional privilege 2DB 1100 for each time zone (step S2005). For example, the coupon information distribution apparatus 101 calculates the additional privilege of the record of the additional privilege 2DB 1100 corresponding to the busy coefficient calculated in step S2004 as the second additional privilege. Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 calculates “none” as the second privilege because the busy coefficient is “0.66”.

  The coupon information delivery apparatus 101 calculates an additional privilege for every time slot | zone from a 1st additional privilege and a 2nd additional privilege (step S2006). For example, the coupon information distribution apparatus 101 calculates an additional privilege for the user by adding a first additional privilege and a second additional privilege. Specifically, when the information input in FIG. 14 is transmitted, the coupon information distribution apparatus 101 adds the first additional privilege “+ 1% off” and the second additional privilege “none” to the user. The privilege “+ 1% off” is calculated.

  Thereby, a series of processing in this flowchart is completed. By executing this flowchart, the coupon information distribution apparatus 101 can calculate a discount rate that is an additional privilege for the user for each hour.

  As described above, the coupon information distribution apparatus 101 receives advance information including the date of visit from the terminal apparatus 102. The coupon information distribution apparatus 101 obtains one or more time zones on the store visit date and discount rates corresponding to each of the one or more time zones based on the prior information and the busy information of the stores stored in the storage means. It transmits to the terminal device 102. When the coupon information distribution device 101 receives a designation of a time zone from one or more time zones from the terminal device 102, the coupon information distribution device 101 can use the coupon according to the designated time zone that can be used in the designated time zone of the store visit date. Is distributed to the terminal device 102.

  Thereby, since the coupon information distribution apparatus 101 can distribute coupon information with a high discount rate in a time zone with a small number of visitors on the store visit day, it is possible to make the user visit the store in a time zone with a small number of visitors. For this reason, the coupon information distribution apparatus 101 can level the number of visitors for each time zone of the store. Further, since the number of visitors for each time zone of the store is leveled, the store does not have to prepare a large number of part-timers or the like during a time zone when the number of visitors increases. Moreover, since the coupon information distribution apparatus 101 allows the consumer to specify the date and time to visit the store and performs two-way communication, it is possible for the user to visit the store rather than distributing coupon information with a discount rate for each time slot to the user. Increases nature. For this reason, the coupon information distribution apparatus 101 can predict the number of visitors in the time zone on the day when the user visits the store.

  Further, the advance information includes a purchase amount, and the coupon information distribution apparatus 101 can be used when making a purchase within a predetermined difference from the purchase amount in the designated time zone on the store visit date to the terminal device 102. Coupon information can be distributed.

  Thereby, the coupon information delivery apparatus 101 can determine a discount rate according to the purchase amount. For this reason, the coupon information delivery apparatus 101 can determine a discount rate high with respect to the user who purchases many, can preferentially enclose the user who purchases many, and can enclose it. In addition, since the advance information includes the purchase amount, the coupon information distribution apparatus 101 can predict the sales on the store visit date. In addition, since the purchase amount is input in advance information, the input amount increases compared to the case where only the visit date is input, so the coupon information distribution apparatus 101 transmits advance information even though there is no intention to visit the store. Can be prevented.

  The storage unit further stores a purchase history of the user of the terminal device 102, and the coupon information distribution device 101 can transmit discount information determined according to the purchase history and the purchase price to the terminal device 102.

  Thereby, the coupon information delivery apparatus 101 can determine a discount rate according to a purchase history. For this reason, the coupon information distribution apparatus 101 can determine a high discount rate for users who have purchased a lot until now, and can preferentially enclose users who have purchased a lot until now.

  Further, the purchase history includes the number of times the coupon information distribution apparatus 101 has received the prior information and the number of times that the coupon information distribution device 101 has visited the store on the store visit date included in the prior information, and the discount information indicates the ratio of the number of times the store has visited to the received number of times. Can be determined accordingly.

  Thereby, the coupon information delivery apparatus 101 can determine a discount rate according to having visited a store on the visit date of prior information. For this reason, the coupon information distribution apparatus 101 can determine a high discount rate for a user who visits the pre-information visit date and observes the declaration, and can preferentially enclose a user who can be trusted.

  Further, the coupon information distribution apparatus 101 can further receive the purchase quantity of the purchased article from the terminal device 102 and distribute coupon information that can be used when purchasing the purchased article.

  Thereby, the coupon information delivery apparatus 101 can know in advance the purchased item and the purchase quantity of the purchased item. For this reason, the coupon information distribution apparatus 101 can provide data for demand prediction using the direct voice from the user as an index instead of analyzing past data.

  The coupon information distribution method described in the present embodiment can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation. The coupon information distribution program is recorded on a computer-readable recording medium such as a hard disk, a flexible disk, a CD-ROM, an MO, and a DVD, and is executed by being read from the recording medium by the computer. Moreover, you may distribute this coupon information delivery program via networks, such as the internet.

  The following additional notes are disclosed with respect to the embodiment described above.

(Supplementary note 1)
Receive advance information including the visit date from the terminal device,
One or more time zones on the store visit date and discounts corresponding to each of the one or more time zones determined based on the received prior information and the busy information of the stores stored in the storage means Rate to the terminal device,
When designation of a time zone is received from the one or more time zones from the terminal device, a discount according to the designated time zone that can be used in the designated time zone of the store visit date is performed. Distributing coupon information to the terminal device;
A coupon information distribution program characterized by causing processing to be executed.

(Supplementary note 2) The prior information further includes a purchase amount,
The transmitting process further transmits discount information determined according to the purchase price to the terminal device,
The distribution process is a discount according to the purchase amount and the designated time zone that can be used when making purchases within a predetermined difference from the purchase amount during the designated time zone on the store visit date. Delivering the coupon information,
The coupon information distribution program according to supplementary note 1, wherein

(Appendix 3) The storage means further stores a purchase history of the user of the terminal device,
The transmitting process transmits the discount information determined according to the purchase history and the purchase price to the terminal device.
The coupon information distribution program according to supplementary note 2, characterized by:

(Supplementary Note 4) The purchase history includes the number of times the prior information is received and the number of times the customer visits the store included in the prior information.
The discount information is determined according to a ratio of the number of times of visiting the store to the number of times of reception,
The coupon information distribution program according to supplementary note 3, characterized by:

(Additional remark 5) The said process to receive further receives the purchase quantity of purchased goods from the said terminal device,
The distribution process further distributes other coupon information according to the purchased item, which can be used when purchasing the purchased item.
The coupon information distribution program according to any one of Supplementary notes 1 to 4, characterized in that:

(Appendix 6) Receive prior information including date of visit from terminal device,
One or more time zones on the store visit date and discounts corresponding to each of the one or more time zones determined based on the received prior information and the busy information of the stores stored in the storage means Rate to the terminal device,
When designation of a time zone is received from the one or more time zones from the terminal device, a discount according to the designated time zone that can be used in the designated time zone of the store visit date is performed. Distributing coupon information to the terminal device;
A computer-readable recording medium having recorded thereon a coupon information distribution program for causing a computer to execute processing.

(Appendix 7) Receive prior information including date of visit from the terminal device,
One or more time zones on the store visit date and discounts corresponding to each of the one or more time zones determined based on the received prior information and the busy information of the stores stored in the storage means Rate to the terminal device,
When designation of a time zone is received from the one or more time zones from the terminal device, a discount according to the designated time zone that can be used in the designated time zone of the store visit date is performed. Distributing coupon information to the terminal device;
A coupon information distribution apparatus comprising a control unit.

(Appendix 8) The computer
Receive advance information including the visit date from the terminal device,
One or more time zones on the store visit date and discounts corresponding to each of the one or more time zones determined based on the received prior information and the busy information of the stores stored in the storage means Rate to the terminal device,
When designation of a time zone is received from the one or more time zones from the terminal device, a discount according to the designated time zone that can be used in the designated time zone of the store visit date is performed. Distributing coupon information to the terminal device;
The coupon information delivery method characterized by performing a process.

101 Coupon information distribution device 102 Terminal device 1701 Receiving unit 1702 Benefit determining unit 1703 Additional privilege determining unit 1704 Transmitting unit

Claims (7)

On the computer,
Receive advance information including the visit date from the terminal device,
One or more time zones on the store visit date and discounts corresponding to each of the one or more time zones determined based on the received prior information and the busy information of the stores stored in the storage means Rate to the terminal device,
When designation of a time zone is received from the one or more time zones from the terminal device, a discount according to the designated time zone that can be used in the designated time zone of the store visit date is performed. Distributing coupon information to the terminal device;
A coupon information distribution program characterized by causing processing to be executed. The advance information further includes a purchase amount,
The transmitting process further transmits discount information determined according to the purchase price to the terminal device,
The distribution process is a discount according to the purchase amount and the designated time zone that can be used when making purchases within a predetermined difference from the purchase amount during the designated time zone on the store visit date. Delivering the coupon information,
The coupon information distribution program according to claim 1. The storage means further stores a purchase history of the user of the terminal device,
The transmitting process transmits the discount information determined according to the purchase history and the purchase price to the terminal device.
The coupon information distribution program according to claim 2, wherein: The purchase history includes the number of times the prior information is received and the number of times the store visits the store date included in the prior information.
The discount information is determined according to a ratio of the number of times of visiting the store to the number of times of reception,
The coupon information distribution program according to claim 3. The receiving process further receives the purchase quantity of the purchased article from the terminal device,
The distribution process further distributes other coupon information according to the purchased item, which can be used when purchasing the purchased item.
The coupon information distribution program according to any one of claims 1 to 4. Receive advance information including the visit date from the terminal device,
One or more time zones on the store visit date and discounts corresponding to each of the one or more time zones determined based on the received prior information and the busy information of the stores stored in the storage means Rate to the terminal device,
When designation of a time zone is received from the one or more time zones from the terminal device, a discount according to the designated time zone that can be used in the designated time zone of the store visit date is performed. Distributing coupon information to the terminal device;
A coupon information distribution apparatus comprising a control unit. Computer
Receive advance information including the visit date from the terminal device,
One or more time zones on the store visit date and discounts corresponding to each of the one or more time zones determined based on the received prior information and the busy information of the stores stored in the storage means Rate to the terminal device,
When designation of a time zone is received from the one or more time zones from the terminal device, a discount according to the designated time zone that can be used in the designated time zone of the store visit date is performed. Distributing coupon information to the terminal device;
The coupon information delivery method characterized by performing a process.

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