JP6395093B2 - Placement strategy support system and placement strategy support method - Google Patents

Description

  The present invention relates to a placement strategy support system and a placement strategy support method. More specifically, the present invention determines whether or not advertisement placement on a net agent sales site is necessary for each posted product and presents it to an accommodation agent. And technology for improving the return on investment in advertising.

  For hotel traders such as hotels and inns, the maximum supply of guest rooms, which are commodities, is fixed, and there are business assumptions unique to the equipment industry, such as being unable to carry over inventory due to the product characteristics of guest rooms. It is important for lodging companies with such business assumptions to sell products and services efficiently and minimize inventory for the day. For this reason, accommodation providers have been making efforts to expand sales routes by contracting with multiple Internet agents that perform proxy sales on the Internet, as well as in-house routes such as in-house WEB sites and telephone reception.

  On the other hand, the number of products posted on the sales site of such net agents is enormous. Therefore, in order to sell a certain target product (such as a room or accommodation plan) efficiently, it is likely to require additional measures such as giving some advantage to the ranking or display form, or posting an advertisement. It is.

  As a conventional technique related to advertisement distribution on a network, for example, an advertisement information providing system that discloses advertisement information requested to be disclosed by an advertisement requester on a communication network so that the advertisement information can be browsed by an information terminal. Advertising information receiving means for receiving data relating to advertising information from, advertising information recording means for recording data relating to the received advertising information, advertising order giving means for giving a disclosure order of the advertising information to the advertising information, and Data relating to the advertisement information provided by the advertisement requester, the advertisement disclosing means for disclosing the advertisement information on the communication network so as to be viewable by the information terminal according to the disclosure order assigned by the advertisement order assigning means. In accordance with the latest information, the data disclosed on the communication network is updated sequentially. Advertising information providing system (see Patent Document 1) is proposed which is characterized in that it has to be disclosed on the communication network.

Japanese Patent Laid-Open No. 2007-114832

  In the above-described current situation, lodging companies may be encouraged to place advertisements on the sales site so as to efficiently sell products such as guest rooms. However, even if an advertisement is actually put out, there are many cases where a sales result corresponding to the investment cannot be obtained.

  For example, if the difference in room sales price or customer evaluation value is too large in a direction that is unfavorable for the customer with other accommodation providers that are competitors on the sales site, even if the customer views the advertisement, the purchase It is assumed that it is difficult to influence the motive. Or, there may be a reason that the number of products in the same region or genre is very small in the first place, and the advertisement placement itself is difficult to differentiate.

  Therefore, the present invention has been made in view of the above problems, and determines whether or not to place an advertisement on the sales site of the net agent for each posted product and presents it to the accommodation company. Consequently, the investment effect of the advertisement placement is good. The main purpose is to provide technology.

  The placement strategy support system of the present invention that solves the above problems includes information on listed products, a room sales price, a customer evaluation value, a predetermined accommodation facility and an accommodation facility other than the predetermined accommodation facility on the WEB site of the net agent. And a storage device that holds posted information including at least one of the location area information, and at least one of a room sales price, a customer evaluation value, and a location area at a predetermined future time based on the posted information. , Calculating the number of product listings of the predetermined accommodation facility and other accommodation facilities within a predetermined range, and if the calculated number of product listings is greater than or equal to a predetermined standard, the effectiveness of advertising on the WEB site at the predetermined time A computing device that outputs information to be recognized to the terminal of the predetermined accommodation facility.

  Note that, in the above-described placement strategy support system, the calculation device calculates the number of items published based on the posted information so that a room sales price and a location area at a predetermined time in the future are the predetermined accommodation facility and a predetermined range. And the customer evaluation value may calculate the number of product listings of other accommodation facilities in a predetermined range higher than the predetermined accommodation facility.

  Moreover, in the above-described placement strategy support system, the computing device has a case where the calculated number of products listed is equal to or greater than a predetermined standard, and the ranking of the predetermined accommodation facility in the posted products is equal to or lower than a predetermined rank. In addition, information for confirming the effectiveness of the advertisement placement on the WEB site at the predetermined time may be output to the terminal of the predetermined accommodation facility.

  In addition, the method for supporting a placement strategy of the present invention includes information on posted products, room sales price, customer evaluation value, and location area regarding a predetermined accommodation facility and other accommodation facilities other than the predetermined accommodation facility on the WEB site of the net agent. And at least one of a room sales price, a customer evaluation value, and a location area at a predetermined time in the future based on the posted information. If one of them calculates the number of products posted at the predetermined accommodation facility and other accommodation facilities within a predetermined range, and if the calculated number of product listings is equal to or greater than a predetermined standard, the advertisement is posted on the WEB site at the predetermined time. The information that recognizes the validity is output to the terminal of the predetermined accommodation facility.

  In the above-described placement strategy support method, when the information processing system calculates the number of products listed, a room sales price and a location area at a predetermined time in the future are determined to be the predetermined accommodation facility and the predetermined number based on the posted information. It is good also as calculating the product publication number of the other accommodation facility which is in the range and the customer evaluation value is in the predetermined range higher than the predetermined accommodation facility.

  Further, in the above-described placement strategy support method, the information processing system has the calculated number of products listed not less than a predetermined standard, and the ranking of the predetermined accommodation facility in the posted products is not more than a predetermined rank. In such a case, information that confirms the effectiveness of advertisement placement on the WEB site at the predetermined time may be output to the terminal of the predetermined accommodation facility.

  According to the present invention, it is possible to determine whether or not the advertisement placement on the sales site of the net agent is necessary for each posted product and to present it to the accommodation company, and as a result, the investment effect of the advertisement placement can be improved.

It is a figure which shows the example of a network structure containing the placement strategy assistance system of this embodiment. It is a figure which shows the hardware structural example of the placement strategy assistance system of this embodiment. It is a figure which shows the example of a data structure of the publication information table in this embodiment. It is a figure which shows the example of a flow of the placement strategy assistance method of this embodiment. It is a figure which shows the output example 1 in this embodiment. It is a figure which shows the output example 2 in this embodiment.

--- System configuration ---

  Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a network configuration diagram including a placement strategy support system 100 of the present embodiment. The placement strategy support system 100 shown in FIG. 1 determines whether or not the advertisement placement on the sales site of the net agent is necessary for each posted product and presents it to the lodging agent, thereby improving the investment effect of the advertisement placement. It is a computer system.

  Here, an object that presents information that recognizes the effectiveness of advertisement placement at a predetermined time, which is the processing result of the placement strategy support system 100 of the present embodiment, has contracted to receive the service provided by the placement strategy support system 100. It is a certain accommodation company (its accommodation facility terminal 300). Therefore, the placement strategy support system 100 is connected via the network 20 so as to be communicable with the accommodation facility terminal 300 of this accommodation company.

In addition, in order to sell out the room inventory of the accommodation facility, the above-mentioned accommodation provider not only has its own route such as its own WEB site and telephone reception operated by its own WEB server 500, but also performs a plurality of proxy sales on the Internet. It is assumed that a contract is made with the net agent 200 and the room stock of the accommodation facility is entrusted to each net agent 200. Therefore, hereinafter, it is assumed that the above-mentioned accommodation provider's “own accommodation facility” is handled as the main target in the various types of processing by the placement strategy support system 100.
--- Hardware configuration ---

  Next, a hardware configuration example of the above-described placement strategy support system 100 will be described. FIG. 2 is a diagram illustrating a hardware configuration example of the placement strategy support system 100 according to the present embodiment. The placement strategy support system 100 according to the present embodiment can be assumed to be a server device, for example. In this embodiment, for the sake of simplification of explanation, the placement strategy support system 100 is shown as a single device, but a server may be provided for each necessary function to cooperate with each other.

Such a placement strategy support system 100 includes a storage device 101 composed of a non-volatile storage element such as a hard disk drive or SSD (Solid State Drive), a memory 103 composed of a volatile storage element such as a RAM (Random Access Memory), and a CPU. And a communication device 105 such as a NIC (Network Interface Card) are connected to each other by an internal BUS.
Among these, the storage device 101 stores at least a publication information table 125. Details of the data configuration example of the posting information table 125 will be described later.

In such a placement strategy support system 100, the arithmetic device 104 reads out and executes the program 102 stored in the above-described storage device 101, and implements necessary functions. However, each of these functions may be realized as hardware such as an electronic circuit.
--- Data structure example ---

  Next, an example of a data structure such as a table used by the placement strategy support system 100 of this embodiment will be described. FIG. 3 is a diagram showing an example of the data structure of the posting information table 125 in this embodiment.

  This posted information table 125 includes each of the location area, the room sales price, and the customer evaluation value for the self-accommodation facility and other accommodation facilities other than the self-accommodation facility (hereinafter referred to as other accommodation facilities) on the sales site of the net agent 200. It is a table storing information.

The data structure includes, for example, the accommodation facility ID as a key, the location of the corresponding accommodation facility, the operator who is the operator, the products posted on the WEB site for room sales provided by the net agent 200, the room sales price, and the corresponding accommodation facility. It is a collection of records in which values such as customer evaluation values are associated with the target period.
It should be noted that the “target period” in the above-described posted information table 125 may include a period that is past from the present time, but it must include a predetermined period in the future.
--- Flow example ---

  Hereinafter, the actual procedure of the placement strategy support method according to the present embodiment will be described with reference to the drawings. Various operations corresponding to the placement strategy support method described below are realized by a program 102 that is read into the memory 103 of the placement strategy support system 100 and executed. And this program 102 is comprised from the code | cord | chord for performing the various operation | movement demonstrated below.

  FIG. 7 is a diagram illustrating a flow example of the placement strategy support method in the present embodiment. In this case, the publishing strategy support system 100, for the accommodation facility under contract (own accommodation facility) and other accommodation facilities competing with this, provides a web site for room sales provided by the net agent 200 every predetermined period. Is posted from the net agent 200 and stored in the posting information table 125 of the storage device 101 (s100).

  As described above, the publishing strategy support system 100 that generates the publishing information table 125 and updates it every predetermined period, for example, receives a predetermined date and time or a request from the accommodation facility terminal 300. Based on the posted information table 125, the number of posted products of the guest accommodation facility and other accommodation facilities in which the room sales price, the customer evaluation value, and the location area are within a predetermined range at a predetermined time in the future from the present time is calculated. (S101).

  At the time of this calculation, the placement strategy support system 100 determines that the room sales price and the location area at a predetermined time in the future are within a predetermined range from the own accommodation facility, and the customer evaluation value is a predetermined range higher than the own accommodation facility. It would be preferable to calculate the number of products posted at other accommodation facilities. For example, if the price of a guest room at your accommodation is “¥ 25,000” and the location area is “A city”, the price of the guest room is “¥ 25,000” in the center. Based on each record of the posting information table 125, another accommodation facility in the range of “¥ 20,000 to ¥ 30,000” including the value range of 20% as the value and the location area “A city” is specified. . In addition, when the customer evaluation value of the above-mentioned own accommodation facility is “3/5” (5 is the highest value), the placement strategy support system 100 selects the corresponding other accommodation among the records specified above, that is, the posted products. The number of customer evaluation values of the facilities that are higher than “3/5” of the own accommodation facility is calculated.

As a result, product listings of other accommodation facilities in the future specified time period where the room sales price and location area are within the predetermined range with the self-accommodation facility, and the customer evaluation value is within the predetermined range higher than the self-accommodation facility The number will be calculated.
Subsequently, the publishing strategy support system 100 determines whether or not the number of product listings calculated in s101 described above is equal to or greater than a predetermined standard (s102).

  As a result of the above determination, if the number of products published in s101 falls below a predetermined standard (s102: n), the placement strategy support system 100 has a small number of competing listed products, so the ranking on the WEB site is Information 500 (FIG. 5) indicating that the effectiveness of the advertisement placement on the WEB site of the net agent 200 is not recognized as the above-described information 500 (FIG. 5) is assumed to be necessary and sufficient. This is transmitted to the accommodation facility terminal 300 of the own accommodation facility (s103), and the process is terminated. Alternatively, the process may be terminated while avoiding the process of s103.

  On the other hand, as a result of the determination described above, when the number of items published in s101 is equal to or greater than the predetermined standard (s102: y), the placement strategy support system 100 determines that other accommodation facilities have a higher customer evaluation value than that of the own accommodation facility. If the number of products on the website is large, the ranking on the WEB site is expected to be inferior to the lower level, and there is a high need to place advertisements. That is, at the predetermined time, the WEB site of the net agent 200 The validity of advertisement placement is recognized, and predetermined information 600 (FIG. 6) indicating this is transmitted to the accommodation facility terminal 300 of the above-mentioned own accommodation facility (s104), and the processing is terminated.

  When determining in step s102 described above, the placement strategy support system 100 determines whether the number of products published in s101 is equal to or greater than a predetermined standard and is included in the listed products for which the number of products published is calculated. It is more suitable if it is determined whether the ranking of the accommodation facility is below a predetermined rank.

  For example, even when the number of products published in s101 exceeds a predetermined standard (s102: y), the ranking of the accommodation facility is sufficiently high (eg, on the first page of the product listing site) In the case of 5th from the top, etc.), it means that there are many rivals, but the product is posted in a prominent position from the beginning, and it can be determined that no advertisements are required. On the other hand, if the number of products listed in other accommodation facilities that have a higher customer evaluation value than that of the own accommodation facility is large, and the ranking of the accommodation facility is lower, the ranking on the WEB site is lower. Therefore, it can be determined that there is a high need for advertisement placement, that is, the effectiveness of advertisement placement on the WEB site of the net agent 200 is high at the predetermined time.

  As described above, according to the present embodiment, whether or not advertisement placement on the sales site of the net agent is determined for each listed product is presented to the accommodation provider, and as a result, the investment effect of advertisement placement is considered to be favorable. it can.

  As mentioned above, although embodiment of this invention was described concretely based on the embodiment, it is not limited to this and can be variously changed in the range which does not deviate from the summary.

20 Network 100 Placement Strategy Support System 101 Storage Device 102 Program 103 Memory 104 Computing Device 105 Communication Device 125 Posted Information Table 200 Net Agent 300 Accommodation Facility Terminal

Claims (6)

Posting including information on listed products and at least one of the room sales price, customer evaluation value, and location area regarding the specified accommodation facility and other accommodation facilities other than the predetermined accommodation facility on the WEB site of the net agent A storage device for holding information;
Based on the posted information, at least one of a room sales price, a customer evaluation value, and a location area at a predetermined time in the future is calculated as the number of products posted at the predetermined accommodation facility and other accommodation facilities within the predetermined range, When the calculated number of products published is equal to or greater than a predetermined standard, an arithmetic device that outputs information that recognizes the effectiveness of advertising on the WEB site at the predetermined time to the terminal of the predetermined accommodation facility;
A placement strategy support system characterized by comprising: The arithmetic unit is
When calculating the number of products listed,
Based on the posted information, a room sales price and a location area at a future predetermined time are within a predetermined range with the predetermined accommodation facility, and a customer evaluation value is within a predetermined range higher than the predetermined accommodation facility. This is to calculate the number of products posted at the accommodation facility.
The placement strategy support system according to claim 1, wherein: The arithmetic unit is
When the calculated number of products listed is equal to or higher than a predetermined standard and the ranking of the predetermined accommodation facility in the posted products is equal to or lower than the predetermined rank, the advertisement placement on the WEB site at the predetermined time is effective. Information that recognizes sex is output to the terminal of the predetermined accommodation facility.
The placement strategy support system according to claim 1 or 2, wherein Posting including information on listed products and at least one of the room sales price, customer evaluation value, and location area regarding the specified accommodation facility and other accommodation facilities other than the predetermined accommodation facility on the WEB site of the net agent An information processing system having a storage device that holds information
Based on the posted information, at least one of a room sales price, a customer evaluation value, and a location area at a predetermined time in the future is calculated as the number of products posted at the predetermined accommodation facility and other accommodation facilities within the predetermined range, When the calculated number of products listed is equal to or greater than a predetermined standard, information that admits the effectiveness of advertising on the WEB site at the predetermined time is output to the terminal of the predetermined accommodation facility.
A method for supporting a placement strategy characterized by this. The information processing system is
When calculating the number of products listed,
Based on the posted information, a room sales price and a location area at a future predetermined time are within a predetermined range with the predetermined accommodation facility, and a customer evaluation value is within a predetermined range higher than the predetermined accommodation facility. Calculate the number of product listings at the accommodation facility,
The method for supporting a placement strategy according to claim 4. The information processing system is
When the calculated number of products listed is equal to or higher than a predetermined standard and the ranking of the predetermined accommodation facility in the posted products is equal to or lower than the predetermined rank, the advertisement placement on the WEB site at the predetermined time is effective. Outputting information that recognizes the sex to the terminal of the predetermined accommodation facility;
6. The placement strategy support method according to claim 4 or 5, characterized in that:

Images