JP6355583B2 - Advertisement distribution system, advertisement distribution method, advertisement distribution program - Google Patents

Description

  The present invention relates to an advertisement distribution system, an advertisement distribution method, and an advertisement distribution program.

  In recent years, with the rapid spread of the Internet, advertisement distribution via a network is actively performed. There are several ways to charge an advertiser for advertising products distributed via a network, for example, an impression guarantee type and a click charge type. The impression guarantee type guarantees advertisement presentation of a predetermined number of impressions (presentation number) within a predetermined period, and is charged in a lump on condition that it is executed. In the click charging type, charging is not performed only by presenting the advertising content, and charging is performed on the condition that the advertising content is clicked by the user and the screen display changes to the page desired by the advertiser.

  Here, a technique is known in which a score indicating the appropriateness of allocation of a distribution target user is obtained to suppress a decrease in acceptability of an order request for future advertisement distribution. Thereby, even if it is a case where the request | requirement of the advertisement delivery by which the frequency | count (number of impressions) of advertisement and the user attribute to deliver was designated, for example, it can suppress that the frequency | count of advertisement publication decreases. (For example, patent document 1).

JP 2014-106712 A

  However, with the above-described conventional technology, it is not always possible to flexibly accept a distribution request for advertising content. For example, when the number of impressions within a predetermined period is specified, it is required to distribute the average number of advertisement contents in the predetermined period and achieve the specified number of impressions. However, in the advertisement distribution via the network, since the distribution opportunity is generated by the user's PV (Page View), it is difficult to predict the number of distribution opportunities with high accuracy. For this reason, the distributor is forced to sell only the number of ad spaces that can achieve the number of impressions with a margin. It is difficult to accept.

  The present application has been made in view of the above, and an object thereof is to provide an advertisement distribution system, an advertisement distribution method, and an advertisement distribution program that can flexibly receive a request for distribution of advertisement content.

  The advertisement distribution system according to the present application includes a receiving unit that receives an advertising fee paid by an advertiser as a consideration for the distribution of the advertising content, and a ratio at which each advertising content is distributed based on the advertising fee received by the receiving unit. And a distribution unit that distributes each advertisement content based on the ratio calculated by the calculation unit.

  According to one aspect of the embodiment, there is an effect that it is possible to flexibly accept a request for distribution of advertising content.

FIG. 1 is a diagram illustrating an example of an advertisement distribution process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertising device according to the embodiment. FIG. 3 is a diagram illustrating an example of the advertising space storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of a bid information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a distribution information storage unit according to the embodiment. FIG. 6 is a flowchart illustrating a calculation processing procedure performed by the advertising device according to the embodiment. FIG. 7 is a flowchart illustrating an advertisement distribution processing procedure by the advertising device according to the embodiment. FIG. 8 is a diagram illustrating an example of a predicted PV table according to the modification. FIG. 9 is a diagram illustrating an example of a distribution information storage unit according to the modification. FIG. 10 is a diagram illustrating an example of the distribution information storage unit according to the modification. FIG. 11 is a diagram illustrating an example of the advertising space storage unit according to the modification. FIG. 12 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertising device.

  Hereinafter, an embodiment for carrying out an advertisement distribution system, an advertisement distribution method, and an advertisement distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. In addition, the advertisement delivery system, the advertisement delivery method, and the advertisement delivery program according to the present application are not limited by this embodiment. In addition, the embodiments can be appropriately combined within a range that does not contradict processing contents. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Overview of ad delivery processing)
First, an example of the advertisement distribution process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an advertisement distribution process according to the embodiment. FIG. 1 shows an example in which advertisement distribution processing of advertisement content distributed to a user is performed by the advertisement distribution system 1 according to the present application.

As illustrated in FIG. 1, the advertisement distribution system 1 according to the embodiment includes a user terminal 10, advertiser terminals 20 ₁ , 20 _2, and 20 ₃ , a web server 30, and an advertising device 100. These various apparatuses are communicably connected by wire or wireless via a network N (not shown) (for example, a communication network such as the Internet). Note that the advertisement distribution system 1 shown in FIG. 1 may include a plurality of user terminals 10 and a plurality of web servers 30. Further, when it is not necessary to distinguish the advertiser terminal ₂₀ 1, 20 ₂ and 20 _3, referred to as the advertiser terminal 20.

  The user terminal 10 is, for example, an information processing apparatus such as a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, or a PDA (Personal Digital Assistant). For example, the user terminal 10 accesses the web server 30 to obtain a web page provided from the web server 30 and displays the obtained web page on a display device (for example, a liquid crystal display).

The advertiser terminals 20 ₁ , 20 _2, and 20 ₃ are information processing devices that are used by advertisers who request the advertising device 100 to distribute advertisements. For example, the advertiser terminal 20 ₁ in accordance with operation by the advertiser CL1, trafficking advertisement content in the advertisement device 100. Similarly, the advertiser terminal 20 ₂ in accordance with operation by the advertiser CL2, trafficking advertisement content in the advertisement device 100. Similarly, the advertiser terminal 20 _3, according to the operation by advertisers CL3, trafficking advertisement content in the advertisement device 100. In addition, the advertiser terminal 20 bids the advertising device 100 according to a predetermined bidding method in order to obtain many opportunities for distributing the submitted advertising content. This bidding will be described in detail later.

  In addition, the advertiser may request such submission etc. from the agency without using the advertiser terminal 20 to submit the advertising content to the advertising device 100 or bid for the advertisement distribution. . In this case, it is the agency that submits the advertising content to the advertising device 100. In the following, the term “advertiser” is a concept that includes not only the advertiser but also the agency, and the term “advertiser terminal” includes the agency device used by the agency as well as the advertiser terminal. It is assumed to be a concept.

  The web server 30 is a server device that provides various web pages when accessed from the user terminal 10. The web server 30 displays various web pages related to, for example, a portal site, a news site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site, and a web blog. provide.

  The web page distributed by the web server 30 includes an advertising space for displaying advertising content. The web page including the advertisement space includes an advertisement acquisition command for acquiring advertisement content to be displayed in the advertisement space. For example, in an HTML (HyperText Markup Language) file that forms a web page, the URL of the advertising device 100 is described as an advertisement acquisition command. In this case, the user terminal 10 receives the distribution of the advertising content from the advertising device 100 by accessing a URL described in an HTML file or the like.

  The advertising device 100 is a server device that distributes advertising content. The advertising device 100 receives a bid related to advertisement distribution from the advertiser, and calculates a distribution ratio according to the received content. Then, the advertising device 100 distributes the advertisement content extracted according to the calculated distribution ratio from each of the distribution candidate advertisement contents to the user who has requested the advertisement distribution.

  Note that the advertising device 100 identifies the user terminal 10 and specifies the user terminal 10 that distributes the advertising content when distributing the advertising content. For example, the user terminal 10 can be identified by including user identification information in a cookie exchanged between the web browser of the user terminal 10 and the advertising device 100. However, the method for identifying the user is not limited to the above. For example, a dedicated program may be set in the user terminal 10 and user identification information may be transmitted to the advertising device 100 from the dedicated program.

  As described above, in the example of FIG. 1, the advertising device 100 according to the embodiment receives a bid for advertisement distribution from the advertiser, and distributes the advertising content after a predetermined calculation process. Below, an example of the delivery processing of the advertising content performed by the advertisement delivery system 1 including the advertising device 100 will be described along the flow.

  First, the advertising device 100 acquires information related to the advertising space from the web server 30 (step S1). The information related to the advertising space is, for example, the number of the advertising space included in the web page provided by the web server 30, the period for recruiting the advertising content to be distributed to the advertising space, and the information related to the web page including the advertising space ( For example, information obtained by classifying the content of a web page by category) is included. The advertising device 100 stores information related to the advertising space and holds the information so that the advertiser can browse the information. Then, the advertising device 100 receives a bid for advertisement distribution from an advertiser who desires distribution of the advertisement content in the advertisement space.

  In other words, when an advertiser desires distribution of advertising content to a predetermined advertising space, the advertiser designates the advertising space desired to be distributed and a period (such as date and time) for distribution, and then The billing amount (advertisement fee) for the bid is presented, and the advertisement apparatus 100 is bid. Hereinafter, a case will be described as an example where a plurality of advertisers desire distribution of advertising content to the advertising space 41 included in the web page 40 provided by the web server 30.

  For example, it is assumed that the advertiser CL1 presents “100,000 yen” and bids on the advertising device 100 in order to obtain the right to distribute the advertising content for only one hour on a predetermined day (step S2). Similarly, the advertiser CL2 presents “50000 yen” and bids on the advertising device 100 in order to obtain the right to distribute the advertising content at the same date and time specified by the advertiser CL1 (step S3). Similarly, the advertiser CL3 presents “150,000 yen” and bids on the advertising device 100 in order to obtain the right to distribute the advertising content at the same date and time specified by the advertisers CL1 and CL2 (step S4). ).

  The advertising device 100 accepts bids from each advertiser until the bid closing time related to the advertising space 41. Then, the advertising device 100 determines the advertising content to be distributed to the advertising space 41 when the bid deadline for the advertising space 41 has elapsed.

  At this time, the advertising device 100 creates distribution information related to the advertising space 41 based on the bid information (step S5). The distribution information related to the advertising space 41 is information indicating information about each advertising content that is a candidate to be distributed to the advertising space 41 and what ratio each advertising content is distributed. That is, the advertising device 100 calculates the distribution ratio of the advertising content based on the bid information. Specifically, the advertising device 100 calculates the ratio of the number of times each advertising content is distributed based on the advertising fee paid by the advertiser as a consideration for the distribution of the advertising content. For example, the advertising device 100 calculates the ratio of the number of times each advertising content is distributed from the ratio of the total advertising fee of the advertisers who bid for the same time period and the advertising fee presented by each advertiser.

  Here, consider a case where the advertisers CL1 to CL3 bid for the above amount of money in a predetermined time zone of the advertising space 41. In this case, the total advertising fee presented by the advertisers CL1 to CL3 is “300000 yen”. Among them, the proportion of the advertisement fee presented by the advertiser CL1 is “approximately 33% (100,000 / 300,000)”. Further, the proportion of the advertisement fee presented by the advertiser CL2 is “approximately 17% (50000/300000)”. Further, the proportion of the advertising fee presented by the advertiser CL3 is “50% (150,000 / 300000)”.

  In this case, in the predetermined time zone of the advertising space 41, the advertising device 100 distributes the advertising content submitted by the advertiser CL1 at a rate of “approximately 33%”, and the advertising content submitted by the advertiser CL2 is “approximately 17% "and the advertising content submitted by the advertiser CL3 is distributed at the rate of" 50% ". The advertising device 100 creates and stores information regarding the distribution ratio according to the advertising fee for each advertising space and for each time slot.

  A case where advertisement content is actually distributed will be described. The user terminal 10 accesses the web server 30 in order to browse a desired web page (step S6). Such access means transmitting a web page acquisition request from the user terminal 10 to the web server 30.

  Then, the web server 30 delivers the web page to the user terminal 10 that has accessed (step S7). For example, the web server 30 delivers a web page 40 that is a portal site. As shown in FIG. 1, the web page 40 includes an advertisement frame 41.

  The user terminal 10 that has acquired the web page 40 transmits an advertisement distribution request to the advertisement apparatus 100 in accordance with the advertisement acquisition request included in the advertisement frame 41 (step S8). Here, the advertising device 100 extracts advertising content to be distributed to the advertising space 41 based on the distribution information described above. That is, the advertising device 100 distributes the advertising content to the user terminal 10 at a ratio corresponding to the billing amount (step S9).

  The user terminal 10 displays the distributed advertising content in the web page 40. For example, the user terminal 10 displays the advertising content A01 submitted by the advertiser CL3 on the advertising space 41 in the web page 40 (step S10).

  As described above, the advertising device 100 according to the embodiment accepts the advertising fee paid by the advertiser as a price for the distribution of the advertising content. Then, the advertising device 100 calculates a ratio of the number of times each advertising content is distributed based on the received advertising fee of each advertising content. Then, the advertising device 100 distributes each advertising content based on the calculated ratio.

  That is, the advertising device 100 according to the embodiment determines the distribution ratio of the advertising content in the charged time zone according to the amount charged as the advertising fee, and distributes the advertising content according to the distribution ratio. Specifically, according to the advertising device 100, the advertisement is distributed according to the ratio regardless of the distribution opportunity. For this reason, according to the advertising device 100, it is possible to accept an application for an advertising space from an advertiser without having an inventory like an impression guaranteed advertisement. Specifically, in an impression-guaranteed advertisement, after the inventory is sold, no further distribution request can be accepted. However, in the advertisement distribution process according to the embodiment, until the bid closing date and time elapses. It becomes possible to accept distribution requests from advertisers. In addition, in the case of impression guaranteed advertisements, the sales side of the advertising space must sell in consideration of the margin (buffer) of the number of deliverables, but in the distribution processing according to the embodiment, the distribution ratio Therefore, the inventory management of the advertising space becomes easy.

  In addition, since the number of advertisement contents corresponding to the distribution ratio is distributed for the advertiser in the time zone set as the distribution period, the advertiser can easily grasp the distribution timing and the number of distribution. . In addition, when more PVs are generated than our forecast, there is a possibility that the advertiser can obtain more distribution opportunities with a smaller charge amount. Then, the advertiser can obtain an advertisement distribution opportunity at the date and time he / she wants to distribute without worrying about being sold out as in the impression-guaranteed advertisement, depending on the advertisement fee to be presented. As described above, according to the advertising device 100 according to the embodiment, it is possible to flexibly accept a request for distributing advertising content.

  Hereinafter, with regard to the advertisement distribution system 1 including the advertising device 100 that executes the above-described advertisement distribution processing, a specific configuration and details of specific processing will be described with reference to the drawings.

[2. Configuration of advertising device]
First, the configuration of the advertising device 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertising device 100 according to the embodiment. As illustrated in FIG. 2, the advertising device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The advertising device 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the advertising device 100, and a display unit (for example, a liquid crystal display) that displays various types of information. You may have.

(About the communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to a network N (not shown) in a wired or wireless manner, and transmits / receives information to / from the user terminal 10, the advertiser terminal 20, and the web server 30 via the network N.

(About the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 includes an advertising space storage unit 121, a bid information storage unit 122, and a distribution information storage unit 123.

(About the advertising space storage unit 121)
The advertising space storage unit 121 stores information regarding the advertising space in which the advertising content is displayed. Here, FIG. 3 shows an example of the advertising space storage unit 121 according to the embodiment. FIG. 3 is a diagram illustrating an example of the advertising space storage unit 121 according to the embodiment. In the example illustrated in FIG. 3, the advertisement space storage unit 121 includes items such as “advertisement space ID”, “published page”, and “recruitment period”.

  The “advertisement space ID” indicates identification information for identifying the advertisement space. “Posted page” indicates a web page including an advertising space. In the example shown in FIG. 3, the posted page is described with a concept such as “AAA”, but actually, a URL or the like for specifying the web page is described.

  “Recruitment period” indicates a period for recruiting advertisement contents to be displayed in the advertisement space. The recruitment period is set by, for example, an administrator of the web server 30 that provides the advertising space.

  That is, in FIG. 3, the advertising space identified by the advertising space ID “F01” is included in the posting page “AAA”, and “April 1, 2015 to July 1, 2015” It shows that there is an example of recruiting advertisement content to be displayed.

  In the following, the identification information stored in the advertising space ID shown in FIG. 3 may be used as a reference code for the advertising space. For example, the advertisement space identified by the advertisement space ID “F01” may be referred to as “advertisement space F01”.

  Further, the advertisement space storage unit 121 may include information related to the placement of the advertisement space on the posted page. For example, the information related to the placement of the advertising space includes whether the advertising screen is included in the first screen (first view) on which the user terminal 10 displays the posted page, the size of the advertising space, and the like.

(About bid information storage unit 122)
The bid information storage unit 122 stores information regarding bids received from advertisers. Here, FIG. 4 shows an example of the bid information storage unit 122 according to the embodiment. FIG. 4 is a diagram illustrating an example of the bid information storage unit 122 according to the embodiment. In the example illustrated in FIG. 4, the bid information storage unit 122 includes items such as “advertiser ID”, “advertisement content ID”, “bid advertisement space”, “distribution period”, and “billing amount”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 20. The “advertisement content ID” indicates identification information for identifying the advertisement content submitted to the advertising device 100 from the advertiser.

  Note that the advertisement content data that is actually distributed to the user terminal 10 may be stored in a predetermined advertisement distribution server provided separately from the advertising device 100. In this case, the advertising device 100 specifies the advertising content stored in the external advertising distribution server based on the advertising content ID stored in the bid information storage unit 122. Then, the advertising device 100 controls the advertisement distribution server to distribute the specified advertisement content to the user terminal 10.

  “Bid advertising space” indicates information for identifying an advertising space in which the advertiser is bidding. The “distribution period” indicates a period during which the submitted advertisement content is distributed. The distribution period is set, for example, by accepting designation from the advertiser when applying for a bid.

  “Billing amount” indicates the amount of advertising fee paid by the advertiser as a consideration for the distribution of the advertising content. For example, the advertiser designates an advertising space and a distribution period, and bids by presenting an amount to be charged as a price for such distribution. As will be described later, the advertising device 100 performs processing for calculating the distribution ratio of the advertising content after distributing the advertising fee charged by the advertiser every predetermined unit time. For example, the advertising device 100 according to the embodiment performs processing by setting a predetermined unit time as “1 hour”.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “CL11” submitted the advertising content identified by the advertising content ID “A11”. In this example, the advertiser CL11 is bidding by specifying the advertising space “F01” as the advertising space for displaying the advertising content A11, and the period during which the advertising content A11 is desired to be distributed is “April 1, 2015. From 10:00 to 10:00 on April 5, 2015 ", the charge amount for such a bid is" 2000000 "yen.

  Although FIG. 4 shows an example in which one advertiser submits one advertisement content, the present invention is not limited to this example, and the advertiser may submit a plurality of advertisement contents. Further, the advertiser does not have to submit the advertising content until a predetermined period. In other words, the advertising device 100 can accept bids from advertisers without requiring submission of advertising content. In the above description, the predetermined unit time is “1 hour”. However, the unit time is not limited to this, and the unit time can be arbitrarily set.

(About distribution information storage unit 123)
The distribution information storage unit 123 stores information related to distribution of advertisement content. Here, FIG. 5 illustrates an example of the distribution information storage unit 123 according to the embodiment. FIG. 5 is a diagram illustrating an example of the distribution information storage unit 123 according to the embodiment. In the example illustrated in FIG. 5, the distribution information storage unit 123 stores “advertisement space ID”, “distribution date”, “distribution time”, “deadline date”, “bidder”, “billing amount”, “distribution ratio”. It has items such as.

  The “advertisement space ID” corresponds to the item of the advertisement space ID shown in FIG. “Distribution date” indicates the date on which the advertising content is distributed to the advertising space. “Delivery time” indicates the time during which the advertising content is delivered to the advertising space every predetermined unit time. In the embodiment, the unit time is assumed to be “1 hour”. That is, the calculation of the distribution ratio of the advertising content is processed with 60 minutes as one unit.

  “Deadline date / time” indicates the time when the bid for the advertising space is closed. “Bidder” indicates an advertiser who bids by specifying an advertisement space and a delivery time. For example, all advertisers who have made the bid at the same delivery time in the same advertising space correspond to “bidders”.

  “Billing amount” is the amount of advertising fee paid by the advertiser as a consideration for the distribution of the advertising content, and here shows a billing amount corresponding to unit time. That is, the billing amount distributed per unit time among the billing amounts presented by the advertiser at the time of bidding is shown. The billing amount per unit time may be set manually by the advertiser or may be automatically distributed by the advertising device 100.

  “Distribution ratio” indicates the ratio of the number of times the advertisement content is distributed. The distribution ratio is calculated by the calculation unit 133 to be described later, and is obtained, for example, by the ratio between the total charge amount per unit time designated by each advertiser and the charge amount presented by itself.

  That is, in FIG. 5, a bid related to the right to distribute advertising content from “10:00 to 11:00” on “April 1, 2015” to the advertising space identified by the advertising space ID “F11”. Shows an example in which the deadline is “April 1, 2015, 5:00”. In this example, the advertisers who made bids in the time zone in the unit time “10:00 to 11:00” are “CL21”, “CL22”, and “CL23”. The billing amounts are “10000” yen, “15000” yen, and “5000” yen. In addition, the distribution ratio of the advertising content in such a time zone is “0.33 (33%)” for the advertising content submitted by the advertiser CL21, and “0.50 ( 50%) ", indicating that the advertising content submitted by the advertiser CL23 is" 0.17 (17%) ".

(About the control unit 130)
The control unit 130 is configured such that, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) or the like stores various programs (corresponding to an example of an extraction program) stored in a storage device inside the advertising device 100 as a work area. This is realized by being executed as The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 2, the control unit 130 includes an acquisition unit 131, a reception unit 132, a calculation unit 133, a reception unit 134, and a distribution unit 135, and functions and functions of information processing described below. Realize or execute. The internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

(About the acquisition unit 131)
The acquisition unit 131 acquires information used for processing performed by the advertising device 100. For example, the acquisition unit 131 acquires information related to the advertising space. Note that the acquisition unit 131 may acquire information related to the advertising space from the web server 30, or may acquire information manually input by the administrator of the advertising device 100.

  Further, the acquisition unit 131 appropriately stores the acquired information in the storage unit 120. For example, the acquisition unit 131 stores information about the acquired advertising space in the advertising space storage unit 121. Moreover, when the acquisition part 131 acquires that the information after storage was updated, the information of the advertising space memory | storage part 121 is updated suitably.

(About the reception unit 132)
The accepting unit 132 accepts a bid related to the right to distribute the advertising content. Specifically, the accepting unit 132 accepts a bid made by the advertiser specifying an advertisement space and a delivery period.

  The accepting unit 132 accepts an advertising fee paid by the advertiser as consideration for the distribution of the advertising content. The receiving unit 132 stores the information received in the bid information storage unit 122 in association with the advertising space designated by the advertiser, the distribution period, and the presented advertising fee.

  The accepting unit 132 accepts advertisement content submission. The reception unit 132 issues an ID for each received advertisement content, and stores the ID in the bid information storage unit 122 in association with the advertiser ID or the like. The accepting unit 132 may accept a plurality of advertisement contents for one piece of bid information.

  Further, the accepting unit 132 may accept an additional charge from an advertiser who has made a bid once until the deadline time elapses.

(About the calculation unit 133)
The calculation unit 133 calculates a ratio at which each advertisement content is distributed based on the advertisement fee received by the reception unit 132. Specifically, when the receiving unit 132 receives the advertising fee together with the distribution period, the calculating unit 133 distributes the distribution based on the amount of the advertising fee of each advertising content with the overlapping distribution period specified by each advertiser. The ratio of the number of times each advertising content is distributed in the period is calculated.

  In addition, the calculation unit 133 distributes the advertising fee for each predetermined unit time included in the distribution period, and calculates the ratio of the number of times each advertising content is distributed in each unit time based on the distributed amount. Then, the calculation unit 133 stores information on the calculated distribution ratio and the like in the distribution information storage unit 123.

  FIG. 5 will be described as an example. In the advertising space F11, when a bid is made from “10:00 to 11:00 on April 1, 2015”, the calculation unit 133 presents every time the reception unit 132 receives a bid. Calculate the billing amount and distribution ratio of the advertiser who is bidding. For example, the calculation unit 133 calculates the billing amount by distributing evenly for each predetermined unit time included in the distribution period specified by the advertiser. That is, when the charge amount in the bidding with the distribution period of “24 hours” is “100,000 yen”, the calculation unit 133 calculates the charge amount per unit time as “(100,000 / 24) yen”.

  Then, the calculation unit 133 calculates a distribution ratio based on the ratio between the charge amount per unit time and the charge amount of all advertisers. In the example illustrated in FIG. 5, it is assumed that bids for “1 April 2015, 10:00 to 11:00” are closed in the advertising space F11. In this case, for example, the calculation unit 133 calculates the distribution ratio of the advertisement content submitted by the advertiser CL21 as “10000 / (10000 + 15000 + 5000) = 0.33”.

(Receiver 134)
The receiving unit 134 receives the advertisement content distribution request. Specifically, the receiving unit 134 receives a request related to distribution of advertising content to be displayed in the advertising space included in the web page, which is a request transmitted from the user terminal 10 that displays the web page. In this case, the receiving unit 134 also receives information specifying an advertisement space for distributing advertisement content as a request for advertisement distribution.

(About distribution unit 135)
The distribution unit 135 distributes the advertising content in response to the request received by the reception unit 134. Specifically, the distribution unit 135 distributes the advertising content submitted by the advertiser who bids on the advertising space corresponding to the distribution request based on the ratio calculated by the calculation unit 133.

  That is, the distribution unit 135 refers to the distribution information corresponding to the advertisement frame from the distribution information storage unit 123 when distributing the advertisement content to the advertisement frame. Then, the distribution unit 135 extracts the advertisement content to be distributed from each advertisement content that is a candidate to be distributed to the advertisement space according to the distribution ratio. For example, the distribution unit 135 may extract a candidate advertisement content in a predetermined order, or may randomly extract the advertisement content using a random number.

  Note that as described above, the data of the advertisement content that is actually distributed may not be stored in the storage unit 120 of the advertisement device 100. For example, the distribution unit 135 can distribute the advertisement content extracted by the distribution unit 135 to the user terminal 10 by transmitting an advertisement distribution control command to a predetermined advertisement distribution server provided outside.

[3. (Ad delivery procedure)
Next, procedures of calculation processing and advertisement distribution processing by the advertising device 100 according to the embodiment will be described with reference to FIGS. 6 and 7. In the following, the calculation processing procedure by the advertising device 100 will be described with reference to FIG. 6, and the advertisement distribution processing procedure by the advertising device 100 will be described with reference to FIG.

  First, the calculation processing procedure by the advertising device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a flowchart illustrating a calculation processing procedure performed by the advertising device 100 according to the embodiment.

  As illustrated in FIG. 6, the acquisition unit 131 acquires advertisement space information from the web server 30 (step S101). And the reception part 132 receives a bid from an advertiser based on the information which the acquisition part 131 acquired (step S102).

  And the reception part 132 determines whether the deadline date / time passed about the predetermined | prescribed advertising space (step S103). If the deadline has not passed (step S103; No), the accepting unit 132 continues accepting bids from the advertiser.

  On the other hand, when the deadline time has elapsed (step S103; Yes), the calculation unit 133 determines the distribution ratio for the advertising space based on the advertising fee related to the current bid (step S104). Thus, the calculation process by the advertising device 100 is completed.

  Next, the advertisement distribution processing procedure by the advertising device 100 according to the embodiment will be described with reference to FIG. FIG. 7 is a flowchart illustrating an advertisement distribution processing procedure by the advertising device 100 according to the embodiment.

  As illustrated in FIG. 7, the reception unit 134 determines whether an advertisement distribution request has been received from the user terminal 10 (step S201). And the receiving part 134 waits until it receives, when the request | requirement of advertisement delivery is not received (step S201; No).

  On the other hand, when a request for advertisement distribution is received (step S201; Yes), the reception unit 134 passes a request for advertisement distribution to the distribution unit 135. Then, the distribution unit 135 refers to the distribution information of the advertising space related to the distribution request (step S202). As a result, the distribution unit 135 acquires the advertising content that is the distribution candidate of the advertising space related to the distribution request and the distribution ratio of each advertising content.

  And the delivery part 135 extracts the advertising content to deliver based on a delivery ratio (step S203). Then, the distribution unit 135 distributes the extracted advertisement content to the user terminal 10 that has transmitted the distribution request (step S204). Thus, the advertisement distribution process by the advertising device 100 is completed.

[4. (Modification)
The advertising device 100 described above may be implemented in various different forms other than the above embodiment. Therefore, in the following, another embodiment of the advertising device 100 will be described.

[4-1. (Use of predicted number)
The acquisition unit 131 may acquire information related to the predicted number of distribution opportunities related to the advertising space together with the advertising space information. As described above, the distribution opportunity of the advertising content displayed in the advertising space included in the web page is generated by the PV of the user terminal 10. Therefore, the acquisition part 131 can acquire the PV number estimated based on the access log etc. of each web page, and can use this information for a process.

  For example, the acquisition unit 131 creates a data table for storing the predicted number of PV as shown in FIG. FIG. 8 is a diagram illustrating an example of the predicted PV table 124 according to the modification. As illustrated in FIG. 8, the predicted PV table 124 includes items such as “advertisement space ID”, “prediction target date”, “time zone”, and “predicted PV”.

  The “advertisement space ID” corresponds to the same item shown in FIG. “Prediction target date” indicates a date on which PVs are tabulated. “Time zone” is a unit time for totalizing PV, and in the example shown in FIG. 8, a time zone is set for each “1 hour”. “Predicted PV” indicates the number of PV predicted for each time zone.

  That is, in FIG. 8, the predicted number of PV from “5:00 to 6:00” of “April 1, 2015” in the advertising space F31 is “650” times, and “April 1, 2015 The total predicted PV number of “100000” is an example of “100000” times.

  When the acquisition unit 131 acquires the predicted number of distribution opportunities per unit time, the calculation unit 133 distributes the advertising fee of the received advertising content for each unit time according to the predicted number acquired by the acquisition unit 131. Such processing may be performed. For example, the calculation unit 133 may appropriately charge the predicted distribution opportunity by distributing the charge amount of the advertising fee based on the ratio indicated by the predicted number in the distribution period specified by the advertiser. it can.

  The above processing will be described with reference to FIG. FIG. 9 is a diagram illustrating an example of the distribution information storage unit 123 according to the modification. In FIG. 9, the items of deadline date and distribution ratio are omitted.

  For example, it is assumed that the advertiser CL31 designates the distribution period “April 1, 2015” and makes a bid by charging an advertising fee of “100000” yen. In this case, in the above embodiment, the charge amount for each distribution time is calculated by “100,000 / 24”. On the other hand, in the modified example, the calculation unit 133 refers to the predicted number of PV in the predicted PV table 124 related to the advertising space F31, and distributes the billing amount so as to have the same ratio as the predicted number of PV. That is, as shown in FIG. 9, the billing amount of the advertiser CL31 is distributed at a rate corresponding to the predicted number of PV.

  As described above, the billing amount is automatically distributed at a rate corresponding to the predicted number of PV, so that the advertiser can expect distribution of appropriate advertising content. For example, an advertiser can have more opportunities for advertisement distribution by distributing a large amount of charge in a time zone with a large number of predicted PVs, rather than distributing a charge evenly over the entire distribution period. . Further, since the billing amount is distributed low in the time zone where the predicted number of PV is small, the advertiser can suppress wasteful billing in the time zone where the distribution opportunity is small.

[4-2. (Billing amount)
In the said embodiment, the example which calculates the ratio of the frequency | count that advertisement content is delivered according to the advertising fee which the advertiser showed at the time of a bid was shown. Here, the advertising device 100 may adopt a preferential treatment regarding bidding by performing predetermined processing on the presented advertising fee.

  For example, the calculation unit 133 performs a preferential treatment such that the longer the interval between the time when the advertiser presents the advertising fee and the time when the advertising content is distributed, the higher the ratio of the number of times the advertising content is distributed. May be picked. That is, the calculation unit 133 performs a calculation process such that an advertiser who bids earlier in a bid is more advantageous in competition with an advertiser who has charged the same amount.

  As an example, the calculation unit 133 calculates a substantial charge amount by multiplying an advertisement fee presented by the advertiser by a predetermined multiplication rate for an advertiser who has made a bid before a predetermined time before the deadline. . For example, the calculating unit 133 multiplies the advertising fee presented by the advertiser by “1.2” for an advertiser who bids up to two months before the deadline date, For an advertiser who has made a bid before, a calculation process is performed such that the advertisement fee presented by the advertiser is multiplied by a multiplication rate of “1.1”. As a result, the advertiser is treated as having charged a higher advertising fee than the actually presented advertising fee. This point will be described with reference to FIG.

  FIG. 10 is a diagram illustrating an example of the distribution information storage unit 123 according to the modification. As illustrated in FIG. 10, items of “multiplier rate” and “actual charge amount” are added to the distribution information storage unit 123 according to the modification as compared with the above-described embodiment.

  “Multiply rate” is a predetermined ratio by which the charge amount of the advertisement fee presented by the advertiser is multiplied for the charge amount adjustment process. “Real billing amount” is the result of multiplying the billing amount by the multiplication rate. For example, in FIG. 10, the advertiser CL 41 has presented the advertising fee two months before the deadline date, so that the presented charge amount is multiplied by a multiplication rate “1.2”. Further, the advertiser CL 43 presents the advertisement fee one month before the deadline date, so that the presented charge amount is multiplied by the multiplication rate “1.1”.

  The calculation unit 133 calculates the distribution ratio based on the actual billing amount when the distribution ratio is determined after the deadline date has passed. For example, the calculation unit 133 calculates “12000 / (12000 + 15000 + 5500) = 0.37” for the distribution ratio of the advertisement content submitted by the advertiser CL41.

  In this way, the advertising device 100 adjusts the billing amount of the advertiser who bids early and provides a predetermined preferential treatment. Thereby, according to the advertising device 100, it is possible to promote early bidding on the advertising space, and it is possible to maintain fairness between the advertiser who bid early and the advertiser who bids immediately before. . The bid information storage unit 122 and the distribution information storage unit 123 may store the time when the advertiser bids and presents the advertisement fee.

  Moreover, the preferential treatment by the predetermined adjustment is not limited to the one based on the bid time. For example, the advertising device 100 may perform a predetermined adjustment for an advertiser who has a high degree of popularity and distributes advertising content so that an improvement in the reputation of the posted site is recognized. Further, the advertising device 100 may perform a predetermined adjustment according to the transaction amount with the advertiser. For example, the advertising device 100 can make a predetermined adjustment to an advertiser who presents a certain amount of money as an advertising fee or an advertiser who frequently bids.

[4-3. (Distribution target)
In the above embodiment, the advertising device 100 has shown an example of accepting a bid for an advertiser's advertising space. Here, the advertising device 100 may accept a bid for a page on which advertisement content is displayed, such as for each posting site or for each site category, instead of the advertising space. In this case, the advertising device 100 acquires a website provider including the advertising space, a category included in the website, and the like, together with information related to the advertising space. This point will be described with reference to FIG.

  FIG. 11 is a diagram illustrating an example of the advertising space storage unit 121 according to the modification. As illustrated in FIG. 11, items of “site provider” and “site category” are added to the advertisement space storage unit 121 according to the modification as compared with the above embodiment.

  “Site provider” indicates a person who provides a website. For example, the site provider is a company or a corporation that transmits information using a website. “Site category” indicates a category in which contents of a website are classified. As illustrated in FIG. 11, the site category indicates the content of information provided by the website, such as “sports” and “travel”.

  For example, the advertiser can make a bid specifying the posting site itself, the site provider, and the site category. Thereby, the advertiser is not limited to the designated advertising space, and can distribute the advertising content to a display location that matches the designated content. For example, when the advertising device 100 accepts a bid for each posting site, the advertising device 100 accepts designation of a posting site (web page) including an advertising space for displaying advertising content together with an advertising fee. Then, the advertising device 100 calculates the ratio of the number of times each advertising content is distributed to any one of the advertising spaces included in the posting site, based on the advertising fee corresponding to the advertising content for which the posting site designation overlaps. Then, the advertising device 100 distributes each advertising content to one of the advertising spaces included in the posting site based on the calculated ratio. Thereby, the advertiser can display the advertising content on the designated site or web page. In addition, the advertiser may bid according to the category of the content of information provided by the site instead of specifying the posting site. Specifically, an advertiser can distribute his / her advertising content for a website that provides sports-related information.

  In the above description, the web page mainly including the advertising space has been described. However, the content for displaying the advertisement is not limited to the web page. For example, the advertising device 100 may acquire information related to the advertising space from a server that provides an application mainly used for a smartphone or the like instead of the web server 30. In this case, the advertiser can bid for the advertising content displayed when using the application.

  Further, the advertiser may designate a user and perform a bid instead of designating a side that provides content such as a web page or an application. For example, the advertising device 100 acquires user information (user gender, age, place of residence, annual income, etc.) using a targeting advertisement technique used in network advertisements. In this case, the advertising device 100 accepts the specification of the condition regarding the user of the user terminal 10 to which the advertising content is distributed together with the advertising fee. For example, an advertiser designates a user of “male in his twenties” together with a distribution period, and performs a bid for obtaining a right to distribute advertisement content. Then, the advertising device 100 determines the number of times each advertisement content is distributed to any one of the user terminals 10 that meets the specification of the condition regarding the user based on the advertisement fee corresponding to the advertisement content for which the specification of the condition regarding the user overlaps. Calculate the ratio. Then, the advertising device 100 distributes each advertising content to one of the user terminals 10 that meets the condition specification based on the calculated ratio.

[4-4. (Billing amount)
In the above embodiment, the example in which the advertising device 100 calculates the distribution ratio according to the charge amount for each advertiser who competed in a predetermined unit time has been shown. Here, the advertising device 100 may calculate the distribution ratio by competing with the advertising content submitted by a different billing system.

  For example, the advertising device 100 calculates the distribution ratio for the same advertising space by competing with the result-type advertising content in addition to the advertising content for which the hourly charge amount is specified in the above embodiment. The result-type advertising content is advertising content that is charged by some user operation, for example, click-charging advertising content.

  In the click charge type advertisement content, a charge amount for one click is set. Here, the calculation unit 133 is based on the amount of the advertisement fee corresponding to the advertisement content received by the reception unit 132 and the amount corresponding to the billing system of the click-charge-type advertisement content corresponding to the advertisement fee of the advertisement content. The ratio of the number of times each advertisement content and click charge advertisement content is distributed is calculated.

  For example, the calculation unit 133 acquires a CTR (Click Through Rate) of the click-charging advertising content. Then, the calculation unit 133 calculates a charge amount corresponding to each unit time based on the CTR and the charge amount for one click in the unit time. The calculation unit 133 then distributes each advertising content and click-charging advertising content distributed in one advertising space according to the ratio between the corresponding charging amount and the charging amount presented by the advertiser who made the bid. Is calculated.

  As described above, the advertising device 100 may include, as a competition target, advertising content submitted by a different billing system for one advertising space. As a result, the advertising device 100 can cause appropriate competition for billing. That is, when all the advertising content distributed to the advertising space is performed by the bidding method according to the embodiment, the advertising content may be distributed at a high rate even with an extremely low charge. In other words, the advertising device 100 can include the advertising content presented with the appropriate price as a reference in unit time by including the advertising content of a different billing system as a competitor, and therefore accepts a bid at an appropriate price. be able to. Note that the advertising device 100 may accept a bid by adopting a method for setting a minimum amount for a bid.

[4-5. System configuration〕
In the above embodiment, an example in which the advertisement distribution process is performed by each process of the control unit 130 included in the advertising device 100 has been described. Here, the advertising device 100 may be realized by a plurality of devices having the processing unit described above.

  For example, the advertising device 100 retains information on the advertising space and distributes advertising content in response to a request from the user device 10, a receiving device that accepts bids from the advertiser terminal 20, a calculation device that calculates a distribution ratio, and the like. It may be realized by a distribution device. In this case, the advertisement distribution system 1 includes the above reception device, a calculation device, and a distribution device. And the advertisement delivery system 1 implement | achieves said advertisement delivery process by each process of a reception apparatus, a calculation apparatus, and a delivery apparatus. In addition, the advertisement distribution system 1 may appropriately include advertisement space information, an acquisition device that acquires the predicted number of PV, and the like.

[4-6. Distribution mode]
In the above embodiment, the advertising device 100 has shown an example in which each advertising content is distributed based on the ratio calculated based on the advertising fee paid by the advertiser as a consideration for the distribution of the advertising content. That is, in the above-described embodiment, an example in which the number of distributions corresponding to the number of impressions in the so-called impression-guaranteed advertisement (the number of times displayed on the user terminal 10) is distributed according to the calculated ratio has been shown. Here, the ratio calculated by the advertising device 100 is not limited to the number of times the advertising content is distributed.

  In other words, the advertising device 100 may calculate a ratio to the profit generated by distributing each advertising content based on the accepted advertising fee, and may perform distribution based on the calculated ratio. Here, the profit generated by the distribution of each advertising content directly indicates the number of viewing and viewing time of the advertising content by the user, and indirectly the advertising to the user. Including profits generated by viewing content. For example, the advertising device 100 calculates a ratio at which each advertising content is distributed to a specific target based on the accepted advertising fee.

  As an example, the advertising device 100 can calculate a ratio delivered to a UU (unique user) as a specific target. In this case, the advertising device 100 does not simply count the number of times the advertising content is distributed, but counts “1” when the advertising content is distributed to a specific user. In other words, the advertising device 100 may not count as the number of distributions when the same advertising content is distributed to the same user. In this way, the advertising device 100 can distribute each advertising content to the UU with a ratio calculated based on the advertising fee. As a result, the advertising device 100 can prevent, for example, a chance that a specific user frequently browses a web page or the like and generates a large number of distribution opportunities, thereby losing an opportunity for distribution of advertising content to a wide range of users. . Note that the number of specific objects such as UU may be expressed as the reach number. That is, the advertising device 100 can perform not only the distribution corresponding to the number of impressions in the so-called impression-guaranteed advertisement but also the distribution of the reach number corresponding to the calculated ratio.

  Further, the advertising device 100 can calculate the ratio of the number of times of distribution to a browser installed in a predetermined user terminal 10 as a specific target. In this case, the advertising device 100 counts “1” when the advertising content is distributed to the browser installed in the predetermined user terminal 10. In other words, the advertising device 100 may not count the number of distributions when the same advertising content is newly distributed to the same browser where the advertising content has already been distributed. For example, the advertising device 100 can specify a browser based on identification information (such as a cookie) transmitted / received to / from the browser.

  In addition, the advertising device 100 can also distribute the advertising content of a contract in which the charge amount is calculated according to the displayed time, for example. In this case, the advertising device 100 can calculate the ratio of the time during which the advertising content is displayed based on the advertising fee. Then, the advertising device 100 distributes the advertising content based on the ratio of the time for which the calculated advertising content is displayed. The user terminal 10 that displays the advertising content switches the advertising content displayed on the browser according to the time ratio set in the advertising content distributed from the advertising device 100, and thereby according to the set ratio. Each advertisement content may be displayed.

[4-7. Number of advertising content)
In the above embodiment, an example has been shown in which one advertiser submits one advertisement content. For example, as shown in FIG. 4, an example in which the advertiser CL11 submits one advertisement content A11 is shown.

  However, the advertiser may submit a plurality of advertisement contents. Further, the advertising device 100 may calculate a distribution ratio based on an advertising fee received from an advertiser for a plurality of advertising contents. In this case, the advertising device 100 may automatically distribute the received advertising fee to a plurality of advertising contents, or may accept the designation of the advertising fee corresponding to each advertising content from the advertiser.

[5. Hardware configuration)
Further, the advertising device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 12, for example. Hereinafter, the advertisement apparatus 100 will be described as an example. FIG. 12 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the advertising device 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from other devices via the communication network 500 and sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to other devices via the communication network 500.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertising device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 120. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via the communication network 500.

[6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the acquisition unit 131 and the reception unit 132 illustrated in FIG. 2 may be integrated. Further, for example, information stored in the storage unit 120 may be stored in a storage device provided outside via a predetermined network.

  In addition, the above-described embodiments and modifications can be combined as appropriate within a range that does not contradict processing contents.

[7. effect〕
As described above, the advertisement distribution system 1 including the advertising device 100 according to the embodiment includes the reception unit 132, the calculation unit 133, and the distribution unit 135. The accepting unit 132 accepts an advertising fee paid by the advertiser as consideration for the distribution of the advertising content. The calculation unit 133 calculates a ratio at which each advertisement content is distributed based on the advertisement fee received by the reception unit 132. The distribution unit 135 distributes each advertisement content based on the ratio calculated by the calculation unit 133.

  As described above, the advertisement distribution system 1 according to the embodiment determines the distribution ratio of the advertising content according to the amount charged by the advertiser as the advertising fee, and distributes the advertising content according to the distribution ratio. Therefore, according to the advertisement distribution system 1, it is possible to accept an advertisement distribution request from an advertiser regardless of the inventory of the advertisement. Further, according to the advertisement distribution system 1, since it is not necessary to manage inventory, it is possible to receive a distribution request from the advertiser until immediately before the deadline date and time elapses. As a result, the advertisement distribution system 1 can meet the advertiser's request for detailed advertisement distribution. As described above, according to the advertisement distribution system 1, it is possible to flexibly accept a distribution request for advertisement content.

  The accepting unit 132 accepts an advertising fee together with a designation of a delivery period during which the advertisement content is delivered. And the calculation part 133 calculates the ratio of the frequency | count of each advertisement content being distributed in a delivery period based on the advertisement charge of each advertisement content with which the designation | designated of a delivery period overlaps.

  As described above, the advertisement distribution system 1 according to the embodiment accepts designation of a distribution period from an advertiser. As a result, the advertiser can specify an opportunity for distribution in detail. In addition, since the distribution ratio is performed between advertising contents having overlapping distribution periods, the advertiser can take a flexible measure such as increasing the amount of billing during the period in which the distribution is strongly desired.

  In addition, the calculation unit 133 distributes the advertisement fee for each predetermined unit time included in the distribution period, and calculates the ratio at which each advertisement content is distributed in each unit time based on the distributed advertisement fee.

  Thus, the advertisement distribution system 1 according to the embodiment provides a predetermined unit time and calculates a distribution ratio for each unit time. This enables advertisers to automatically distribute advertising content at a distribution rate per unit time, even when a certain long period is set as the distribution period, so that the billing amount can be set for each time period. It is possible to save troublesome work such as.

  The advertisement distribution system 1 according to the embodiment further includes an acquisition unit 131 that acquires the predicted number of distribution opportunities per unit time. The calculation unit 133 distributes the advertisement fee of the received advertisement content for each unit time according to the number of predictions acquired by the acquisition unit 131.

  As described above, the advertisement distribution system 1 according to the embodiment automatically distributes the charge amount based on the predicted number. As a result, for advertisers, bidding is automatically performed with a small charge amount during the unit time when the distribution opportunity is expected to be small, and with a large charge amount during the unit time when the number of distribution opportunities is predicted. Processing can be performed.

  In addition, the calculation unit 133 calculates the ratio at which the advertisement content is distributed higher as the interval between the time when the advertiser presents the advertisement fee and the time when the advertisement content is distributed is longer.

  Thus, the advertisement distribution system 1 according to the embodiment can perform preferential processing such that a predetermined adjustment is made according to the bid time of the advertiser. Thereby, the advertisement distribution system 1 can promote early bidding from the advertiser, and can ensure fairness between the advertiser who bids early and the advertiser who bids immediately before the deadline. it can.

  In addition, the reception unit 132 receives a request for using a result-type advertisement content (for example, click-charge-type advertisement content) having a charging system different from the advertisement content according to the embodiment as a distribution candidate. Based on the amount of the advertising fee accepted by the accepting unit 132 and the amount corresponding to the billing system for the result-based advertising content, the calculation unit 133 sets each advertising content and the result-based advertising content. Calculate the rate at which is delivered.

  As described above, the advertisement distribution system 1 according to the embodiment includes, as a competition target, advertisement content submitted by a different billing system for one advertisement space. In other words, the advertisement distribution system 1 can include the advertisement content with the appropriate price as a reference in unit time by including the advertisement content of the different billing system as a competitor, so that the bid can be made at an appropriate price. Can be accepted.

  The accepting unit 132 accepts an advertising fee as consideration for the distribution of advertising content for which a predetermined advertising space is designated. The calculation unit 133 calculates a ratio at which each advertising content is distributed to the predetermined advertising space, based on the advertising fee corresponding to the advertising content in which the designation of the predetermined advertising space is duplicated. The distribution unit 135 distributes each advertisement content to a predetermined advertisement space based on the ratio calculated by the calculation unit 133.

  As described above, the advertisement distribution system 1 according to the embodiment accepts a bid in which an advertiser designates an advertisement space desired to be distributed. Thereby, according to the advertisement distribution system 1, the advertiser can distribute the advertisement content to the frame desired by the advertiser. Further, as described above, according to the advertisement distribution system 1, since the advertiser can make a bid without being limited to the number of stocks, there is an advantage that an opportunity for advertisement distribution is not lost.

  In addition, the reception unit 132 receives the designation of content (for example, a web page) including an advertising space for displaying the advertising content together with the advertising fee. The calculation unit 133 calculates the ratio at which each advertising content is distributed to any one of the advertising spaces included in the content, based on the advertising fee corresponding to the advertising content for which the content specification overlaps. The distribution unit 135 distributes each advertising content to one of the advertising spaces included in the content based on the ratio calculated by the calculation unit 133.

  In this way, the advertisement distribution system 1 according to the embodiment accepts designation of not only the advertising space but also a web page or the like on which the advertising content is displayed. Thereby, the advertiser can easily perform advertisement distribution on a desired web page.

  The accepting unit 132 accepts the designation of the content category including the advertising space for displaying the advertising content together with the advertising fee. The calculation unit 133 calculates a ratio at which each advertising content is distributed to the advertising space included in any content corresponding to the category, based on the advertising fee corresponding to the advertising content for which the category specification overlaps. Based on the ratio calculated by the calculation unit 133, the distribution unit 135 distributes each advertising content to the advertising space included in any content corresponding to the category.

  As described above, the advertisement distribution system 1 according to the embodiment accepts designation of a category such as a web page on which advertisement content is displayed as well as an advertisement space. That is, the advertiser can extract the web page that matches the content of the advertising content and display the advertising content. Thereby, the advertiser can expect the advertising effect of the advertising content to be further increased.

  Moreover, the reception part 132 receives the designation | designated of the conditions regarding the user of the user terminal 10 (an example of a terminal device) to which advertising content is distributed with an advertising fee. The calculation unit 133 calculates the ratio at which each advertisement content is distributed to any user terminal 10 that matches the specification of the condition regarding the user, based on the advertising fee corresponding to the advertisement content for which the specification of the condition regarding the user overlaps. . Based on the ratio calculated by the calculation unit 133, the distribution unit 135 distributes each advertising content to one of the user terminals 10 that meets the specification of the condition regarding the user.

  As described above, the advertisement distribution system 1 according to the embodiment accepts the designation of the user who views the advertising content as well as the advertising space. That is, the advertiser can extract the user that matches the content of the advertising content and display the advertising content. Accordingly, the advertiser can expect an improvement in the advertising effect, and can perform advertisement distribution by eliminating a user group who is not likely to be interested in the advertising content.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 User terminal 20 Advertiser terminal 30 Web server 100 Advertising apparatus 110 Communication part 120 Storage part 121 Advertisement space storage part 122 Bid information storage part 123 Distribution information storage part 130 Control part 131 Acquisition part 132 Reception part 133 Calculation part 134 Receiver 135 Distribution Unit

Claims (12)

An accepting unit that accepts an advertising fee paid by the advertiser as a consideration for the distribution of the advertising content, and stores the received advertising fee and the advertising content in association with each other in the storage unit ;
A calculation unit that refers to the advertising fee stored in the storage unit by the receiving unit and calculates a ratio at which each advertising content is distributed based on the referred advertising fee;
An acquisition unit for acquiring a predicted number of distribution opportunities in which the advertising content is distributed to users;
A distribution unit that distributes each of the advertising contents based on the ratio calculated by the calculation unit and the predicted number acquired by the acquisition unit;
An advertisement delivery system comprising: The reception unit
The advertisement fee is received together with a specification of a distribution period during which the advertisement content is distributed,
The calculation unit includes:
Calculating a ratio at which each of the advertisement contents is distributed in the distribution period, based on an advertisement fee corresponding to the advertisement contents having the same distribution period specification;
The advertisement distribution system according to claim 1. The calculation unit includes:
Distributing the advertising fee for each predetermined unit time included in the distribution period, and calculating a ratio at which each advertising content is distributed in each unit time based on the distributed advertising fee.
The advertisement distribution system according to claim 2. The acquisition unit
Get the predicted number of delivery opportunities per unit time ,
The calculation unit includes:
According to the number of predictions acquired by the acquisition unit, the advertising fee of the received advertising content is distributed every unit time.
The advertisement distribution system according to claim 3. The calculation unit includes:
The longer the interval between the time when the advertiser presents the advertising fee and the time when the advertising content is delivered, the higher the ratio at which the advertising content is delivered,
The advertisement delivery system according to any one of claims 1 to 4, wherein The reception unit
Accepting a request for distribution of result-based advertising content having a billing system different from the advertising content,
The calculation unit includes:
The ratio of each advertisement content and the result type advertisement content distributed based on the amount of the advertisement fee received by the reception unit and the amount corresponding to the billing system of the result type advertisement content corresponding to the advertisement fee To calculate,
The advertisement distribution system according to any one of claims 1 to 5, wherein The reception unit
Accepting the advertising fee as consideration for the delivery of the advertising content with a predetermined advertising space,
The calculation unit includes:
Based on the advertising fee corresponding to the advertising content for which the designation of the predetermined advertising space overlaps, the ratio at which each advertising content is delivered to the predetermined advertising space is calculated,
The delivery unit
Based on the ratio calculated by the calculation unit, each advertising content is distributed to the predetermined advertising space,
The advertisement delivery system according to any one of claims 1 to 6, wherein The reception unit
Accepting the designation of the content including the advertising space for displaying the advertising content together with the advertising fee,
The calculation unit includes:
Based on the advertising fee corresponding to the advertising content with which the content specification is duplicated, calculate the ratio at which each advertising content is distributed to any advertising space included in the content,
The delivery unit
Based on the ratio calculated by the calculation unit, each advertising content is distributed to any advertising space included in the content,
The advertisement delivery system according to any one of claims 1 to 7, wherein The reception unit
The specification of the category of content including the advertising space for displaying the advertising content is received together with the advertising fee,
The calculation unit includes:
Based on the advertising fee corresponding to the advertising content for which the category specification overlaps, the ratio of each advertising content to be distributed to the advertising space included in any content corresponding to the category is calculated,
The delivery unit
Based on the ratio calculated by the calculation unit, each advertising content is distributed to an advertising space included in any content corresponding to the category,
The advertisement distribution system according to any one of claims 1 to 8, wherein The reception unit
Accepting the specification of the condition regarding the user of the terminal device to which the advertising content is distributed together with the advertising fee,
The calculation unit includes:
Based on the advertising fee corresponding to the advertising content for which the specification of the condition related to the user overlaps, the ratio of the respective advertising content distributed to any user terminal device that matches the specification of the condition related to the user is calculated,
The delivery unit
Based on the ratio calculated by the calculation unit, each advertising content is distributed to a terminal device of any user that meets the specification of the conditions related to the user.
The advertisement distribution system according to any one of claims 1 to 9, wherein An ad delivery method executed by an ad delivery system,
Accepting an advertising fee paid by the advertiser as consideration for the distribution of the advertising content, and storing the received advertising fee in association with the advertising content in the storage unit ;
A calculation step of referring to the advertising fee stored in the storage unit by the accepting step , and calculating a ratio at which each advertising content is distributed based on the referred advertising fee;
An acquisition step of acquiring a predicted number of distribution opportunities in which the advertising content is distributed to users;
A distribution step of distributing each advertising content based on the ratio calculated by the calculation step and the predicted number acquired by the acquisition step;
An advertisement distribution method comprising: An acceptance procedure for accepting an advertisement fee paid by an advertiser as a consideration for distribution of advertisement content, and storing the received advertisement fee and the advertisement content in association with each other in a storage unit ;
A calculation procedure for referring to the advertising fee stored in the storage unit by the reception procedure , and calculating a ratio at which each advertising content is distributed based on the referred advertising fee;
An acquisition procedure for obtaining a predicted number of distribution opportunities in which the advertising content is distributed to users;
A distribution procedure for distributing each of the advertising contents based on the ratio calculated by the calculation procedure and the predicted number acquired by the acquisition procedure;
An advertisement distribution program for causing a computer to execute the above.

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