JP6321388B2 - Information analysis system - Google Patents

Description

  The present invention relates to data processing technology, and more particularly to information analysis technology.

  In retail enterprises, management of CPO (Cost per Order, order acquisition unit price) and CPR (Cost per Response, unit price per reaction) for each medium has been thoroughly implemented by introducing an information system (for example, see Patent Document 1). This has increased the number of customers and sales by acquiring new customers and improving campaign efficiency.

JP 2008-52444 A

  A certain increase in customers and sales have been achieved by thorough CPO management and CPR management. However, the present inventor has recognized the fact that when they exceed a certain scale, sales are sluggish and they are in a situation where they can not see any action for further growth. The present inventor considered that in order to break through this wall, it is important to grasp the trend of the customer and to realize a policy planning process that closely captures the customer.

  The present invention has been made on the basis of the inventor's recognition of the above problems, and a main object thereof is to provide a technique for assisting in efficiently grasping customer trends.

  In order to solve the above-described problem, an information analysis system according to an aspect of the present invention includes a purchase record storage unit that stores a product purchase record of each of a plurality of customers, and a plurality of statuses determined in advance for the customer. A determination unit that determines the status to which each customer belongs according to the product purchase performance of each customer, and a plurality of symbols indicating a plurality of statuses are arranged at a plurality of time positions on the time axis, and symbols at different time positions are arranged. It is a graph connected by a line, and based on the status of each customer determined by the determination unit, the larger the number of customers belonging to a certain status at a certain time position, the larger the size of the symbol, and between the symbols A graph display unit that displays a graph in which the size of the line is set larger as the number of customers moved increases.

  Note that any combination of the above-described constituent elements and the expression of the present invention converted between an apparatus, a method, a program, a recording medium storing the program, and the like are also effective as an aspect of the present invention.

  ADVANTAGE OF THE INVENTION According to this invention, it can assist so that a user can grasp | ascertain a customer trend efficiently.

It is a block diagram which shows the function structure of the information analyzer of embodiment. It is a figure which shows a sales specification. It is a figure which shows action details. It is a figure which shows customer information. It is a figure which shows a status transition screen. It is a figure which shows a status transition screen. It is a figure which shows a customer list screen. It is a figure which shows a purchase item breakdown screen. It is a figure which shows an action breakdown screen.

  In the following, we propose information visualization technology that makes it possible to analyze customer trends while visualizing changes in customer status in chronological order and drilling down from the overall overhead level to the level of each customer. The information analysis apparatus according to the embodiment is an information processing apparatus to which this information visualization technique is applied. For example, a PC or a tablet terminal operated by a user who should analyze customer trends in a mail order company (mail order industry). The proposed information visualization technology can be widely applied to systems of various companies and organizations that manage customer information (for example, retail companies such as mail order companies and service companies such as rental companies).

  FIG. 1 is a block diagram illustrating a functional configuration of the information analysis apparatus 100 according to the embodiment. Each block shown in the block diagram of the present specification can be realized in terms of hardware by an element such as a CPU and a memory of a computer or a mechanical device, and in terms of software, it can be realized by a computer program or the like. , Depicts functional blocks realized by their cooperation. Therefore, those skilled in the art will understand that these functional blocks can be realized in various forms by a combination of hardware and software.

  The information analysis apparatus 100 includes a data holding unit 10 and a control unit 20. The data holding unit 10 is a storage area for various data. It may be realized by a storage device such as a main memory, a hard disk, or a flash memory. The control unit 20 executes data processing by appropriately referring to the data held by the data holding unit 10. The control unit 20 may be realized by a processor such as a CPU executing a computer program.

  The data holding unit 10 includes a sales details holding unit 12, an action details holding unit 14, and a customer information holding unit 16. The sales details holding unit 12 holds the product purchase record data by the customer, in other words, the product sales record data for the customer. Hereinafter, it is said that “sales details”, which is detailed information on the merchandise sales results, is held. The action detail holding unit 14 holds detailed information (hereinafter referred to as “action details”) indicating an action for sales promotion performed by a company on a customer. In other words, performance data of sales promotion actions performed for each customer is held. The customer information holding unit 16 holds information indicating customer status and various attributes (hereinafter simply referred to as “customer information”).

  FIG. 2 shows the sales details. The sales statement holding unit 12 holds a sales statement record in which the ID of the customer who purchased the product, the purchase date, and attribute information related to the purchased product are associated with each other. FIG. 3 shows the action details. The action detail holding unit 14 holds an action detail record in which the ID of the target customer of the sales promotion action is associated with the start date and end date of the action and the content of the sales promotion action. The sales promotion action includes various publicly known actions, and includes, for example, a telephone call (solicitation) by an operator, sending a direct mail, conducting a campaign, and providing a free sample.

  FIG. 4 shows customer information. The customer information holding unit 16 holds a customer information record in which IDs, statuses, and attribute information including age, sex, and name are associated with each other. The customers to be managed by the customer information include both existing customers who purchased products from companies and potential customers who may purchase. The customer status indicates the state, type, and category of a customer predetermined in a company in order to classify the customer, in other words, to analyze the customer in groups. The customer status may be a known status defined by CRM (Customer Relationship Management) or the like. Further, the status may be determined uniquely for the company in accordance with the company's strategy and circumstances.

  The types of customer status in the embodiment are (1) regular contract / multiple category purchaser, (2) regular contract / single category purchaser, (3) normal purchase / multiple category purchaser, (4) normal purchase / There are six types: single category purchaser, (5) prospective customer, and (6) dormant customer. (5) A prospective customer is a requester of a free sample of a product and a person who has received a free sample from a company. (6) Dormant customers are those who have purchased past products but are not currently purchasing. (5) (6) can also be called a potential customer.

  In the embodiment, the status of each of a plurality of customers is determined once a month, and a combination of the customer status and its determination date is stored in the status field. Of course, the tables in FIGS. 2 to 4 may be normalized as appropriate. For example, the customer information shown in FIG. 4 may hold records for each customer and for each determination date (by status determined for each month).

  Returning to FIG. 1, the control unit 20 includes an operation detection unit 22, a display control unit 24, and a customer trend analysis unit 26. The operation detection unit 22 detects an operation input by the user to the information analysis apparatus 100 via an input device such as a keyboard or a mouse, and notifies the customer trend analysis unit 26 of the operation content. The display control unit 24 controls screen display on a predetermined display device. The display control unit 24 outputs and displays the screen data output by the customer trend analysis unit 26, for example, screen data including an image such as a graph, on the display device. Further, the screen to be displayed on the display device is switched in accordance with an instruction from the customer trend analysis unit 26.

  The customer trend analysis unit 26 executes and controls data processing for supporting understanding of customer trends. The customer trend analysis unit 26 includes a status determination unit 30, a status transition screen generation unit 32, a customer list screen generation unit 34, a purchase history screen generation unit 36, a purchase item breakdown generation unit 38, and an action breakdown generation unit 40. including. A customer trend analysis application including a program module corresponding to each block of the customer trend analysis unit 26 may be stored in a predetermined recording medium. Then, the customer trend analysis application may be installed in the storage of the information analysis apparatus 100 from the recording medium. The CPU of the information analysis apparatus 100 may exhibit the function of each block of the customer trend analysis unit 26 by reading the installed program module into the main memory and executing it.

  The status determination unit 30 determines a customer status to which each of a plurality of customers belongs among the six types of customer statuses described with reference to FIG. 4 according to the product purchase record of each customer. In the embodiment, the status of each customer is determined regularly once a month, and the latest status is stored in the status column of the customer information record in FIG. 4 in association with the determination date. Note that the determination, update, and recording processing of the customer status may be realized by a known technique.

  For example, the status determination unit 30 may determine the customer status of a new customer who has not purchased a product so far by referring to the sales specification held in the sales specification holding unit 12. Further, the status determination unit 30 may identify the status of the existing customer so far by referring to the customer information held in the customer information holding unit 16. Then, the sales details held in the sales details holding unit 12 may be referred to, and the new status of the customer may be determined according to the existing status of the existing customer and the product purchase record.

  For example, for a customer who purchased a product for the first time on November 15, 2013, in the determination process on December 1, the status may be determined as “regular purchase / single category customer”. In addition, in the determination process on November 1, 2013, if a customer is in the status “normal purchase / multiple category purchaser” and the customer has not purchased the product, the determination process on December 1 The status may be updated to “sleeping customer”.

  The status transition screen generation unit 32 refers to the customer information held in the customer information holding unit 16, generates status transition screen data, and outputs the data to the display control unit 24. In the default state, the status transition screen generation unit 32 generates all the customers indicated by the customer information in the customer information holding unit 16 as a population, and generates a graph indicating the status transition status of all customers as a status transition screen. FIG. 5 shows a status transition screen. In the status transition screen 50, a horizontal axis is a time axis, and a plurality of types of status symbols 52 indicating a plurality of types of statuses are arranged at a plurality of time positions on the time axis. The status symbols 52 indicating different statuses may have different shapes, patterns, and colors as appropriate.

  In the status transition screen 50, the status symbol 52 is set to a larger size as the number of customers belonging to it is larger, specifically, the vertical length is increased. Further, the status symbols 52 at different points in time are connected by a line (hereinafter referred to as “transition symbol 54”). Then, the larger the number of customers who have moved between the status symbols 52, the larger the size of the transition symbol 54 is set. Specifically, the width of the line indicated by the transition symbol 54 is set larger. That is, the transition symbol 54 suggests a large number of moving people between the status symbols 52 due to its line width.

  A method for generating the status transition screen 50 will be described in detail. The status transition screen generation unit 32 aggregates the status indicated by the customer information held in the customer information holding unit 16 for each determination date and for each status type. Then, the number of customers belonging to each combination of determination date and status type is specified. The status transition screen generation unit 32 determines that the vertical length of the plurality of status symbols 52 at the plurality of time positions on the status transition screen 50 becomes longer as the number of customers belonging to the status indicated by each status symbol 52 increases.

  Further, the status transition screen generation unit 32 specifies the number of transitions between the status symbols 52 over a plurality of time positions for each combination of the status symbols 52. Specifically, for a combination of a plurality of customer statuses at a previous time position (for example, August 2013) and a plurality of customer statuses at a later time position (for example, September 2013), the customer corresponding to each combination Calculate the number. For example, identify the number of customers who have the status “regular purchase / single category customer” at the previous time position and the status “regular contract / single category customer” at the later time position. . Similarly, the customer who has the status “normal purchase / single category buyer” at the previous time position and the status “sleeping customer” at the later time position is specified, and the number is specified.

  The status transition screen generation unit 32 sets the line width of the transition symbol 54 indicating a transition having a relatively large number of customers to be larger than the line width of the transition symbol 54 indicating a transition having a relatively small number of customers. The status transition screen generation unit 32 associates each transition symbol 54 with the ID of the customer who performed the transition indicated by the transition symbol 54 in a predetermined storage area in order to generate a customer list screen 60 described later. Remember.

  In addition, when a specific status symbol 52 is selected on the status transition screen 50, the status transition screen generation unit 32 refers to the customer information in the customer information holding unit 16, and at the time position where the status symbol 52 is located. A customer belonging to the status indicated by the status symbol 52 is specified. Then, a new status transition screen 50 is generated with the identified customer as a new population, and is output to the display control unit 24.

  Specifically, by narrowing down to IDs of customers belonging to a new population, the number of customers for each determination date and status type is totaled, and the size of each status symbol 52 at a plurality of time positions is calculated based on the total value. Make a new decision. Similarly, by narrowing down to IDs of customers belonging to a new population, the number of transitions between status symbols 52 over a plurality of time positions is totaled, and the line width of each transition symbol 54 is newly determined based on the total value. To do. Then, a new status transition screen 50 in which a status symbol 52 of a new size and a transition symbol 54 of a new line width are arranged is generated.

  FIG. 6 also shows a status transition screen. This figure shows the transition destination screen when the status symbol 52 indicating (3) normal purchase / multiple category purchaser in August 2013 is selected on the status transition screen 50 of FIG. This figure shows the transition of statuses of customers belonging to the status “(3) normal purchase / multiple category purchasers” in August 2013 and before and after that point.

  When a specific transition symbol 54 is selected on the status transition screen 50, the customer list screen generation unit 34 displays information on one or more customers who have moved between the status symbols 52 connected by the selected transition symbol 54. Data of a customer list screen to be displayed in a list is generated and output to the display control unit 24.

  FIG. 7 shows a customer list screen. The customer list screen generation unit 34 refers to a predetermined storage area and identifies one or more customer IDs associated with the selected transition symbol 54. Then, referring to the customer information holding unit 16, the customer information record associated with the identified customer ID is specified, and the customer list screen 60 in which the customer attribute information recorded in the record is arranged is generated. The customer attribute information displayed on the customer list screen 60 may be, for example, a name, age, sex, address, and the like. The customer list screen generation unit 34 causes the customer list screen 60 to select a customer for detailed analysis, a check box 62, a purchase history display button 64, a purchase item breakdown display button 66, and an action breakdown display. A button 68 is arranged.

  Returning to FIG. 1, when a specific customer is selected on the customer list screen 60, the purchase history screen generation unit 36 shows the past purchase history of the selected customer (hereinafter referred to as “selected customer”). Data on the purchase history screen is generated and output to the display control unit 24. Typically one customer is selected. Specifically, when a check is input to the check box 62 of a specific customer on the customer list screen 60 and the purchase history display button 64 is pressed, the purchase history screen generation unit 36 selects the selected item to which the check is input. The sales details record associated with the customer ID is acquired from the sales details holding unit 12. Then, a purchase history screen is generated in which detailed information (for example, date, purchased item, purchase price, incidental information, etc.) is arranged for each sales detail record.

  The purchase item breakdown generation unit 38 shows a breakdown of products purchased by each customer during the period indicated by the transition symbol 54 for one or more customers who have moved on the transition symbol 54 selected by the user on the status transition screen 50. The purchase item breakdown screen data is generated and output to the display control unit 24. The transition symbol 54 on the status transition screen 50 is an object indicating between specific status symbols 52. Therefore, the period indicated by the transition symbol 54 is a period formed by the two status symbols 52 connected by the transition symbol 54 and can be said to be a customer status determination interval. In addition, it can be said that the purchase item breakdown generation unit 38 displays the breakdown of the purchased product of the customer who has moved between specific symbols in the specific period selected by the user on the status transition screen 50.

  FIG. 8 shows a purchase item breakdown screen. When a specific customer is selected on the customer list screen 60, the purchase item breakdown generation unit 38 according to the embodiment generates a purchase item breakdown screen 70 showing a breakdown of products purchased by the selected customer, and a display control unit To 24. Typically two or more customers are selected. The purchase item breakdown generation unit 38 uses the customer ID selected on the customer list screen 60 as a key to obtain the sales details record of the customer held by the sales details holding unit 12. And it narrows down to the sales detail record matched with the period (henceforth "user selection period") which the transition symbol 54 which the user selected on the status transition screen 50 used as the display conditions of the customer list screen 60 shows.

  The purchase item breakdown generation unit 38 generates the breakdown data of the purchased products by calculating the ratio of each product to all the purchased products in accordance with one or more sales detail records in which dates within the user selection period are recorded. . The purchase item breakdown generation unit 38 generates pie chart data indicating the breakdown of purchased products, and generates a purchase item breakdown screen 70 on which the pie chart is arranged.

  Returning to FIG. 1, the action breakdown generation unit 40 performs, for each customer, one or more customers that have moved on the transition symbol 54 selected by the user on the status transition screen 50 during the period indicated by the transition symbol 54. Data of an action breakdown screen showing the breakdown of the sales promotion actions that have been generated is generated and output to the display control unit 24. As described above, the transition symbol 54 on the status transition screen 50 is an object indicating between specific status symbols 52. Therefore, it can be said that the action breakdown generation unit 40 displays the breakdown of the sales promotion action for the customer who has moved between specific symbols in the specific period selected by the user on the status transition screen 50.

  FIG. 9 shows an action breakdown screen. The action breakdown generation unit 40 according to the embodiment generates an action breakdown screen 80 indicating a breakdown of sales promotion actions performed on a selected customer when a specific customer is selected on the customer list screen 60. Output to the display control unit 24. Typically two or more customers are selected. The action breakdown generation unit 40 acquires an action detail record for the customer held by the action detail holding unit 14 using the customer ID selected on the customer list screen 60 as a key. And it narrows down to the action detail record matched with the user selection period in the status transition screen 50 which became the display conditions of the customer list screen 60.

  The action breakdown generation unit 40 generates breakdown action breakdown data by calculating the ratio of each action in the total sales promotion action according to one or more action detail records in which dates within the user selection period are recorded. To do. It should be noted that at least one of the start date and the end date recorded in the action detail record may be included in the user selection period, and that both the start date and the end date are included in the user selection period. Good. The action breakdown generation unit 40 generates pie chart data indicating the breakdown of sales promotion actions, and generates an action breakdown screen 80 in which the pie chart is arranged.

  As a modified example of the breakdown display on the purchase item breakdown screen 70 and the action breakdown screen 80, a graph of another aspect suitable for the breakdown display may be used instead of the pie chart. For example, the breakdown may be shown by using a stacked bar graph and a stacked line graph with the horizontal axis as time (date and time), the vertical axis as the sum of purchase amounts by customers, and the stacked elements as purchased products.

  Although not shown in FIGS. 7 to 9, the period indicated by the transition symbol 54 selected by the user on the status transition screen 50 may be further displayed on each of the customer list screen 60, the purchase item breakdown screen 70, and the action breakdown screen 80. Good. Further, the status symbol 52 connected by the transition symbol 54 may be displayed, for example, the names of the status symbol 52 that is the movement source of the display target customer and the status symbol 52 that is the movement destination. Thereby, the attribute of the customer who displayed the detailed information, in other words, the narrowing condition of the customer can be presented in an easy-to-understand manner.

The operation of the information analysis apparatus 100 configured as above will be described below.
Users who analyze customer trends and should consider measures to increase corporate sales are based on sales details data that shows customer purchase records accumulated in existing CRM systems, sales management systems, etc. The action detail data indicating the implemented sales promotion action and the customer attribute information are imported into the information analysis apparatus 100. As a result, the sales details holding unit 12, the action details holding unit 14, and the customer information holding unit 16 are constructed. As a modification, the sales details holding unit 12, the action details holding unit 14, and the customer information holding unit 16 constructed in an external database server may be referred to as needed via a communication network.

  The user installs the customer trend analysis application in the information analysis apparatus 100 to construct the customer trend analysis unit 26 in the information analysis apparatus 100. The status determination unit 30 of the customer trend analysis unit 26 determines the customer status of each of the plurality of customers according to the sales specification record of the sales specification holding unit 12 and stores the latest customer status in the customer information holding unit 16. The status determination unit 30 periodically determines the status of each customer once a month, and additionally records the combination of the determination unit and the customer status in the customer information holding unit 16.

  When the user activates the customer trend analysis application and selects display of the status transition screen, the operation detection unit 22 detects an operation instructing display of the status transition screen. The status transition screen generation unit 32 determines the sizes of the plurality of status symbols 52 and the sizes of the plurality of transition symbols 54 according to the customer status of each customer held in the customer information holding unit 16. Then, data of a status transition screen 50 in which a plurality of status symbols 52 and a plurality of transition symbols 54 are arranged is generated and displayed on the display via the display control unit 24. At the time of initial display, the status transition screen 50 showing the overall status transition of all customers is displayed with all customers recorded in the customer information holding unit 16 as a population.

  When the user clicks one status symbol 52 on the status transition screen 50, the operation detection unit 22 notifies the customer trend analysis unit 26 of information indicating the clicked status symbol 52. The status transition screen generation unit 32 specifies the customers belonging to the clicked status symbol 52 as a new population. In other words, the customer whose status is indicated by the status symbol 52 is specified as a new population at the time position indicated by the clicked status symbol 52. The status transition screen generation unit 32 generates a new status transition screen 50 indicating the status transition of customers belonging to the new population. That is, in accordance with the selection operation of the status symbol 52 by the user, the customers to be analyzed for the status transition are narrowed down, and the sizes of the status symbols 52 and the transition symbols 54 on the status transition screen 50 are updated.

  When the user clicks one transition symbol 54 on the status transition screen 50, the operation detection unit 22 notifies the customer trend analysis unit 26 of information indicating the clicked transition symbol 54. The customer list screen generation unit 34 identifies customers who have moved between the status symbols 52 connected by the clicked transition symbol 54. And the customer list screen 60 which shows the information regarding the specified 1 or more customers collectively is produced | generated, and it displays on a display via the display control part 24. FIG. When the user clicks a purchase history display button 64 after the user selects a specific customer on the customer list screen 60, the purchase history screen generation unit 36 generates and displays a purchase history screen in which past purchase results of the selected customer are arranged. It is displayed on the display via the control unit 24.

  After the user selects a specific customer on the customer list screen 60, when the purchase item breakdown display button 66 is clicked, the operation detection unit 22 notifies the customer trend analysis unit 26 of this operation. The purchase item breakdown generation unit 38 displays a purchase item breakdown screen 70 that shows a breakdown of products purchased by the selected customer (occupation ratio of each product) during the period indicated by the transition symbol 54 previously selected on the status transition screen 50. It is generated and displayed on the display via the display control unit 24. When the user selects a specific customer on the customer list screen 60 and clicks the action breakdown display button 68, the operation detection unit 22 notifies the customer trend analysis unit 26 of this operation. The action breakdown generation unit 40 displays an action breakdown indicating the breakdown of sales promotion actions (occupation ratio of each action) performed on the selected customer during the period indicated by the transition symbol 54 previously selected on the status transition screen 50. A screen 80 is generated and displayed on the display via the display control unit 24.

  According to the information analysis apparatus 100 of the embodiment, a graph in which status transitions in a time series for a plurality of customers are visualized can be presented to the user. By adjusting the size of the status symbol 52 and the transition symbol 54 on the graph according to the status transition status of each customer, the user intuitively grasps the status transition status / trends of multiple customers over time. I can help you. Further, the information analysis apparatus 100 is configured to focus on a specific node such as a customer who satisfies a specific condition (for example, FIG. 6) from the overall bird's-eye view level (for example, FIG. 5), and the trend level (for example, FIG. 7 customer list screen and purchase history screen) can be drilled down and analyzed sequentially. By selecting (clicking) a symbol on the graph, information at a more detailed level is sequentially provided, so that individual analysis screens can be organically linked to support efficient customer trend analysis.

  Further, according to the information analysis apparatus 100, regarding the transition symbol 54 selected by the user on the status transition screen 50 with a problem, the purchase history of the customer who performed the movement indicated by the transition symbol 54, the purchase item configuration, and the action item for the customer Present the configuration to the user. This can further support customer trend analysis and factor analysis that affects customer trend. For example, it is possible to support analysis of what is a product having a great influence on the transition of the customer status (“health food ABC” in the example of FIG. 8). Further, it is possible to support the analysis of what the sales promotion action has a great influence on the transition of the customer status (“half price campaign” in the example of FIG. 9).

  By utilizing the information analysis apparatus 100, for example, a measure implemented for a certain purpose can be noticed to be clearly divided into a case where the short-term effect continues and a case where the effect does not continue. In addition, by grouping customer statuses in chronological order, it becomes easier to find dormant customers and problem areas that cause customer withdrawal. Users incorporate knowledge gained from visualization into their business logic, and in addition to the CPO / CPR-based actions so far, they carefully understand customer trends, and consider measures to prevent withdrawal and increase purchase unit prices. Can continue.

  The present invention has been described based on the embodiments. This embodiment is an exemplification, and it will be understood by those skilled in the art that various modifications can be made to combinations of the respective constituent elements and processing processes, and such modifications are also within the scope of the present invention. is there.

  In the embodiment, when a customer selects a specific status symbol 52 on the status transition screen 50, the status transition screen 50 is updated and displayed with the customers belonging to the status indicated by the selected status symbol 52 as a new population. . As a modification, the status transition screen generation unit 32 designates a customer (customer A) who has provided a specific sales promotion action (campaign, direct mail, etc.) or a customer (customer B) who has made a purchase according to the action. The refinement instruction may be received from the user, and the status transition screen 50 may be updated and displayed with the customer A and the customer B as a new population. The identification of the customer A may be realized by referring to the action detail record held in the action detail holding unit 14. The identification of the customer B may be realized by matching the action detail record held in the action detail holding unit 14 with the sales detail record held in the sales detail holding unit 12. Further, other information (parameters) necessary for narrowing down customers may be stored in the sales statement storage unit 12 in association with the customer ID.

  In the embodiment, the screen transition is made from the status transition screen 50 to the customer list screen 60 to the purchase item breakdown screen 70. However, when the user selects a specific transition symbol 54 on the status transition screen 50, the purchase item breakdown You may make a direct transition to the screen 70. For example, the purchase item breakdown generation unit 38 may identify one or more customers who have moved on the selected transition symbol 54 with reference to the customer information in the customer information holding unit 16. It may be specified by referring to the customer ID previously associated with the status transition screen generation unit 32. Then, the breakdown of products purchased by each customer during the period indicated by the transition symbol 54 may be specified with reference to the sales details of each customer, and the purchase item breakdown screen 70 may be generated.

  Similarly, in the embodiment, the screen transition is made as the status transition screen 50 → the customer list screen 60 → the action breakdown screen 80. However, when the user selects a specific transition symbol 54 on the status transition screen 50, the action You may make a direct transition to the breakdown screen 80. For example, the action breakdown generation unit 40 may identify one or more customers who have moved on the selected transition symbol 54 with reference to the customer information in the customer information holding unit 16. You may specify with reference to customer ID with which the status transition screen generation part 32 matched previously. Then, the action breakdown screen 80 may be generated by specifying the sales promotion action performed for each customer during the period indicated by the transition symbol 54 with reference to the action detail record.

  In the embodiment, when a specific status symbol 52 is selected on the status transition screen 50, the status transition screen 50 is updated by narrowing down the customers as a population, and when a specific transition symbol 54 is selected, a customer list is displayed. The screen 60 was displayed. However, the display content change or screen transition mode of the status transition screen 50 is not limited to this, and various modifications exist. For example, when a specific status symbol 52 is selected, the customer list screen generation unit 34 may display a customer list screen 60 in which the customers belonging to the time position and status indicated by the selected symbol are the population. Further, when a specific transition symbol 54 is selected, the status transition screen generation unit 32 may display a new status transition screen 50 in which a customer who has performed the status transition indicated by the selected symbol is a population. In the status transition screen 50, the user selects the status symbol 52 or the transition symbol 54, and then selects a desired process from among a plurality of predetermined processes, for example, updating the status transition screen 50 or switching to another screen. A transition or the like may be selected. That is, the status transition screen 50 may include screen elements that allow such an operation. In this case, according to a user's selection result, the customer made into a suitable population is narrowed down appropriately, the display content of the status transition screen 50 is updated, and the customer list screen 60, purchase item breakdown screen 70, action breakdown desired by the user Screen transition to the screen 80 may be executed.

  The information visualization technique of the embodiment is not limited to a stand-alone information processing apparatus, but can be applied to an information processing system in which a plurality of information processing apparatuses are connected via a communication network including a LAN, a WAN, the Internet, and the like. In other words, the functions of the information analysis apparatus 100 according to the embodiment may be distributed and executed by a plurality of information processing apparatuses that cooperate with each other. For example, a web application server having the functional blocks shown in FIG. 1 and a client terminal that includes a web browser and displays screen data (for example, a web page showing a status transition screen) provided from the server cooperate with each other. You can also In addition, various types of information that the data holding unit 10 holds may be held by an external database server.

  Any combination of the above-described embodiments and modifications is also useful as an embodiment of the present invention. The new embodiment generated by the combination has the effects of the combined embodiment and the modified examples.

  In addition, it should be understood by those skilled in the art that the functions to be fulfilled by the constituent elements described in the claims are realized by the individual constituent elements shown in the embodiments and the modified examples or by their cooperation. . For example, the graph display unit described in the claims may be realized by cooperation between the display control unit 24 and the status transition screen generation unit 32 according to the embodiment. The customer list display unit described in the claims may be realized by cooperation between the display control unit 24 and the customer list screen generation unit 34 according to the embodiment. Further, the purchase product breakdown display unit described in the claims may be realized by cooperation between the display control unit 24 and the purchase item breakdown generation unit 38 of the embodiment. The action breakdown display unit described in the claims may be realized by cooperation between the display control unit 24 and the action breakdown generation unit 40 of the embodiment.

  12 Sales details holding unit, 14 Action details holding unit, 16 Customer information holding unit, 30 Status determining unit, 32 Status transition screen generating unit, 34 Customer list screen generating unit, 36 Purchasing history screen generating unit, 38 Purchasing item breakdown generating unit 40 Action breakdown generation unit, 100 Information analysis device.

Claims (7)

An attribute information storage unit for storing attribute information on each of a plurality of objects;
A determination unit that determines a status to which each of the plurality of objects belongs among a plurality of predetermined statuses for the objects according to attribute information of each object;
A graph in which a plurality of symbols indicating the plurality of statuses are arranged at a plurality of time positions on the time axis , and symbols at different time positions are connected by lines, according to the number of objects belonging to a certain status at a certain time position A graph display unit for adjusting a mode of the symbol and displaying a graph in which the mode of the line is adjusted according to the number of objects moved between the symbols;
An information analysis system comprising: The information analysis system according to claim 1, wherein the attribute information related to each of the plurality of objects is information indicating a result of a predetermined thing by each of the plurality of objects. The graph display unit, when a user selects one symbol in the graph,
3. The graph according to claim 1 or 2, wherein a graph in which a mode of the plurality of symbols and a mode of a line connecting the symbols are readjusted is displayed with the target belonging to the status indicated by the selected symbol as a population. Information analysis system described. 4. The display device according to claim 1, further comprising: a list display unit that displays a list of information about a target on which the movement is performed with respect to movement between specific symbols in the graph selected by the user. 5. Information analysis system. For a movement between specific symbols in the graph selected by the user, an attribute information breakdown display unit for displaying a breakdown of the attribute information in a state indicated between the specific symbols with respect to a target to which the movement is performed is further provided. The information analysis system according to claim 1, wherein: An action storage unit that stores actions performed on each of a plurality of objects;
An action breakdown display unit that displays a breakdown of actions performed in a state indicated between the specific symbols with respect to a movement target between the specific symbols in the graph selected by the user. The apparatus further comprises:
To 5. The information analysis system according to any one of 5. A function of determining a status to which each of a plurality of objects belongs among a plurality of predetermined statuses for the object according to attribute information about each object stored in a predetermined storage device;
A graph in which a plurality of symbols indicating the plurality of statuses are arranged at a plurality of time positions on the time axis , and symbols at different time positions are connected by lines, according to the number of objects belonging to a certain status at a certain time position A function of adjusting the mode of the symbol and displaying a graph in which the mode of the line is adjusted according to the number of objects moved between the symbols;
A computer program for realizing a computer.

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