JP6254419B2 - Advertisement creation support device and advertisement creation support program - Google Patents

Description

  The present invention relates to an advertisement creation support apparatus and an advertisement creation support program, and more particularly, an advertisement creation that supports creation of an advertisement including a character item by connecting two or more client terminals via a communication network. The present invention relates to a support device.

  Posters and flyers are used to promote the sale of products and are called promotional items. These advertisements are configured by placing illustrations, photos, etc. in place, and text items including words such as titles, promotional phrases, messages, etc., and printing design data on media such as paper Provided as a printed product. Such advertisements can be edited using design editing software, and the phrases included in the character items and the layout of the character items can be changed.

  Conventionally, in order to change the design of an advertisement, the client itself has to prepare a terminal device installed with the design editing software as described above. Moreover, such a terminal device has a problem that it is difficult to notice even if the edited advertisement includes a word or phrase that violates compliance, for example, a word or phrase that violates advertisement regulations. For example, in the amusement industry that provides amusement facilities such as a playground such as a pachinko parlor and a game center, the use of words that are extremely irritating in advertising materials is limited.

  The present invention has been made in view of the above circumstances, and an object thereof is to provide an advertisement creation support apparatus that improves convenience and safety when creating an advertisement. In particular, it is an object of the present invention to provide an advertisement creation support apparatus that allows a client to easily recognize when a phrase that violates compliance is included as a character item in an advertisement. It is another object of the present invention to provide an advertisement creation support apparatus that can create an advertisement that is safer and more reliable than when the client checks the error phrase.

  Another object of the present invention is to provide an advertisement creation support program that allows a computer to function as the advertisement creation support apparatus described above.

  An advertisement creation support apparatus according to a first aspect of the present invention is an advertisement creation support apparatus that supports creation of an advertisement including a character item by connecting two or more client terminals via a communication network. Based on the correction request from the advertising matter editing means for editing the advertising matter, and an error phrase storage for holding an error phrase specified in advance for each error judgment group by an administrator common to two or more error judgment groups Means, an error determination group determination means for determining the error determination group to which the requesting client terminal belongs based on the correction request, and whether or not the character item including the error phrase is present in the advertisement Based on the determination result of the advertisement error determination means and the advertisement error determination means, the request for the correction request is determined. Error signal transmitting means for transmitting an error signal to the original client terminal, wherein the advertisement error determining means is based on the error phrase corresponding to the error determining group to which the client terminal requesting the correction request belongs, It is configured to determine whether a character item exists.

  According to such a configuration, an error signal is transmitted to the client terminal that requested the correction request in accordance with the determination result of whether or not there is a character item including an error phrase. In addition, it is possible to easily identify whether or not a word that violates compliance is included as a character item. In addition, the error determination group to which the client terminal requesting the correction request belongs is determined, and the error determination of the advertisement is performed based on the error phrase corresponding to the error determination group. Error discrimination can be performed based on the specified error word.

  Furthermore, since error determination is automatically performed based on the error phrases stored in the error phrase storage means, even if the client is not knowledgeable or experienced, phrases that violate compliance are included in the advertisement. Or not. Therefore, it is possible to create an advertisement that is safer and more reliable than when the client itself checks the error phrase.

  In addition to the above configuration, the advertisement creation support apparatus according to the second aspect of the present invention includes a template advertisement storage unit that holds a template advertisement common to two or more administrator groups, and the advertisement editing unit includes the template The advertising matter is edited to generate an edited advertising matter, and the error phrase storage unit stores an error phrase specified in advance for each error judgment group by an administrator of the manager group, and the error judgment group A determining unit determines the administrator group and the error determination group to which the client terminal requesting the correction request belongs, and the advertisement error determining unit is an administrator group to which the client terminal requesting the correction request belongs. The character item is present in the edited advertisement based on the error phrase corresponding to the error judgment group Configured to determine whether or not Luke.

  According to such a configuration, since the template advertisement common to each administrator group is held, the client can use the template advertisement to edit the advertisement regardless of which administrator group it belongs to. You can create things. In addition, since the error determination of the advertising matter is performed by determining the administrator group and the error determination group to which the client terminal requesting the correction request belongs, the administrator of the administrator group including the error determination group for the error determination group Can be discriminated based on an error phrase specified in advance.

  In addition to the above-described configuration, the advertisement object creation support apparatus according to the third aspect of the present invention arranges the character item in an overlapping manner with the protruding item restricted from protruding from the advertisement item and another character item. There are a stacking restriction item that is restricted and a rotation restriction item that is restricted to be placed at an angle, and the advertisement error discriminating means is arranged in the advertisement so as to protrude from the advertisement. It is determined whether or not there is an over-limit item, whether or not there is the above-described superposition-restricted item in which other character items are stacked, and whether or not there is the above-mentioned rotation-restricted item that is tilted. Configured as follows.

  According to such a configuration, whether or not there is an overhang restriction item arranged so as to protrude from the advertisement, and whether or not there is an overlaid restriction item in which other character items are overlaid are arranged at an angle. The error signal is transmitted to the client terminal according to the determination result of whether or not the rotation restricted item exists, so that the client can easily determine whether or not the corresponding character item exists in the advertisement. Can be identified.

  An advertisement creation support program according to a fourth aspect of the present invention is an advertisement creation support program that supports creation of an advertisement including a character item, and is an advertisement that edits the advertisement based on a correction request from a client terminal. An object word editing procedure, an error word storage procedure for storing an error word specified in advance for each of the error determination groups by an administrator common to two or more error determination groups, and a requesting client terminal based on the correction request An error determination group determination procedure for determining the error determination group to which the message belongs, an advertisement error determination procedure for determining whether or not the character item including the error phrase is present in the advertisement, and the advertisement error Based on the determination result in the determination procedure, an error signal is transmitted to the client terminal requesting the correction request. -The signal transmission procedure is executed by a computer, and in the advertisement error determination procedure, whether or not the character item exists based on the error phrase corresponding to the error determination group to which the client terminal requesting the correction request belongs. Configured to determine whether or not.

  In the advertisement creation support apparatus according to the present invention, when a phrase that violates compliance is included as a character item in the advertisement, the client can easily recognize it and create the advertisement. Convenience can be improved. Further, in the advertisement creation support apparatus according to the present invention, it is possible to create a safer and more reliable advertisement in comparison with the case where the client itself checks the error phrase, and the safety when creating the advertisement is increased. Can be improved. In addition, according to the present invention, it is possible to provide an advertisement creation support program that allows a computer to function as the advertisement creation support apparatus described above.

It is a system figure showing an example of 1 composition of sales promotion system 1 including advertising matter creation support device 3 by an embodiment of the invention. It is the block diagram which showed the example of a structure of the advertising material creation assistance apparatus 3 of FIG. FIG. 3 is a block diagram showing a configuration example of a design editor 36 in FIG. 2. FIG. 3 is a diagram showing an example of the operation of the advertisement creation support apparatus 3 in FIG. 2, and shows an editing screen 4 displayed on the client terminal 10. FIG. 3 is a diagram showing an example of the operation of the advertising matter creation support apparatus 3 of FIG. 2, in which an error check list 42 displayed on the editing screen 4 is shown. FIG. 3 is a diagram illustrating an example of the operation of the advertisement creation support apparatus 3 in FIG. 2, and shows a delivery note screen 50 displayed on the administrator terminal 20. 3 is a flowchart illustrating an example of an advertisement edit process in the advertisement creation support apparatus 3 of FIG. 2. It is explanatory drawing which showed typically the example of another structure of the advertisement creation assistance apparatus 3, and the case where a some error determination group is contained in each administrator group K1-K3 is shown.

<Promotion system 1>
FIG. 1 is a system diagram showing a configuration example of a sales promotion system 1 including an advertisement creation support apparatus 3 according to an embodiment of the present invention. The sales promotion system 1 is a system for creating advertisements such as leaflets and posters on a network. The advertisement creation support apparatus 3 that supports the creation of advertisements and two or more clients respectively used by two or more clients. Client terminal 10 and an administrator terminal 20 used by the administrator. The advertisement creation support device 3, the client terminal 10, and the administrator terminal 20 are connected to each other via a communication network 2 such as the Internet or a LAN (local area network).

  The client is an advertising orderer who requests the production company to design the advertising material, processes the design data created by the production company, and orders the printing of the advertising material from the printing company based on the processed design data. is there. The client belongs to one of the stores A, B, C,. The manager is a manager of a sales group to which the stores A, B, C,... Belong, and supervises sales operations at each store. For example, the client belongs to an amusement company that operates a large number of pachinko parlors, and the manager is a manager of the amusement company.

  Each of the client terminal 10 and the administrator terminal 20 is a terminal device that includes an operation input device that receives an operation by an operator and a display device that displays various types of information on a screen. The advertisement creation support apparatus 3 is an information processing apparatus that edits the design data of an advertisement based on a correction request from the client terminal 10 and creates design data for ordering from the edited design data. Further, the advertisement creation support apparatus 3 places an order for printing of the advertisement on the basis of the design data for ordering based on the order request from the client terminal 10.

  For example, the advertisement creation support apparatus 3 can be realized by operating a computer based on an advertisement creation support program. Further, such a control program is provided by being recorded on a computer-readable recording medium such as a CD-ROM, or is provided via a communication network.

  This advertising matter creation support device 3, when the phrase or character item layout included in the text item in the advertising matter is changed by editing the advertising matter, the error word or phrase is included as a character item in the edited advertising matter. An error determination is performed as to whether or not a character item that does not satisfy the item arrangement condition is included. Then, the advertisement creation support device 3 requests the correction of an error signal indicating that there is a character item including an error phrase or a character item that does not satisfy the item arrangement condition according to the error determination result. Transmit to the requesting client terminal 10.

  The advertisement creation support apparatus 3 includes an error phrase DB (database) 31 that holds words and phrases that violate compliance as error phrases, a template DB 32 that holds template advertisements that include design data for editing, and an order placement An ordering DB 33 for holding an ordering advertisement consisting of design data is provided.

  The error word / phrase is a word / phrase specified in advance by the manager of the sales group, and is composed of one or more characters. Template advertisements include outsourced advertisements composed of design data created by the production company and approved advertisements approved by the manager of the sales group from among the ordering advertisements.

  In the sales promotion system 1, the sales group is divided into two or more error determination groups, and an error phrase is designated by an administrator common to each error determination group. An error phrase is specified for each error determination group. Each error determination group includes one or more stores, and the areas where the stores are located, the business conditions of the stores, or the concepts of the stores are different from each other.

<Advertisement creation support device 3>
FIG. 2 is a block diagram illustrating a configuration example of the advertisement creation support apparatus 3 of FIG. The advertisement creation support apparatus 3 includes an error phrase DB 31, a template DB 32, an order DB 33, an error phrase specifying unit 34, an item type specifying unit 35, a design editor 36, an approval processing unit 37, an order processing unit 38, and an invoice generation unit. 39 and an error determination group discrimination unit 40.

  Based on the registration request from the administrator terminal 20, the error phrase specifying unit 34 registers the phrase specified by the sales group administrator in the error phrase DB 31 as an error phrase. The administrator can register a new word / phrase as an error word / phrase, delete an already registered error word / phrase, or change an already registered error word / phrase. Registerable phrases include words, compound words, sentences, clauses, phrases, and the like, and phrases including Japanese kana characters, kanji characters, numbers, or English characters can be registered as error phrases.

  The error phrase DB 31 is a dictionary storage device for error determination that holds a large number of error phrases. This error phrase DB 31 holds error phrases specified for each error determination group by an administrator common to the error determination groups 31a to 31c. In other words, different error phrases can be registered for each of the error determination groups 31a to 31c, and such error phrases are stored in the error phrase DB 31 in association with the error determination groups 31a to 31c.

  Based on the registration request from the administrator terminal 20, the item type designation unit 35 applies a character to the template advertisement item 32 a in the template DB 32 selected by the sales group administrator for the character item in the template advertisement item 32 a. Specify the item type. A character item is a material part that includes one or more characters and constitutes an advertisement, and is composed of a character code of a character, decoration information for decorating a character or a character string, and attribute information indicating a type. The For example, the decoration information includes information indicating the character type, font, font size, character color, background color, character string direction, shape, and size.

  The character items include an overflow restriction item, an overlay restriction item, and a rotation restriction item, and can be identified by attribute information. The protrusion restriction item is a character item that is restricted from being placed outside the advertisement. The stacking restriction item is a character item that is restricted from being placed with another character item. The rotation-restricted item is a character item that is restricted from being tilted. The type of the character item is specified for each template advertisement item 32a.

  The template DB 32 is an editing design data storage device that holds a template advertisement 32a common to the error determination groups 31a to 31c. That is, the client in the sales group can create an advertisement using the template advertisement 32a regardless of which error determination group 31a to 31c belongs. The administrator can register a new template advertisement 32a, delete the already registered template advertisement 32a, or change the already registered template advertisement 32a.

  The template advertisement 32a is configured by design data including one or more character items. The design data of the advertisement object indicates the background image, the position information of the background image in the area indicating the advertisement object, the character item, the position information of the character item in the area indicating the advertisement object, and the inclination angle of the character item. It is composed of inclination information and attribute information indicating various attributes. The attribute information includes identification information for identifying the template advertisement item 32a or the order advertisement item, and flag information indicating whether editing is in progress and whether or not an order has been placed. In the template advertisement 32a, an item forbidden area that prohibits the placement of character items in an overlapping manner is determined in advance.

  The design editor 36 is an editing processing unit for editing the design data of the advertisement, generates an edit screen including the template advertisement 32a selected by the client based on the correction request from the client terminal 10, and receives the request source. To the client terminal 10. Further, the design editor 36 edits the template advertisement 32 a based on the correction request from the client terminal 10, creates an order advertisement, and writes it in the order DB 33.

  The order DB 33 is a storage device that holds an advertisement for ordering. Based on the ordering request from the client terminal 10, the ordering processing unit 38 orders the printing of the advertising material from the printing company based on the advertising material for ordering in the ordering DB 33. For example, an ordering advertisement is converted into a predetermined data format, and ordering design data is created and transmitted to a printing company.

  After completing the ordering process, the delivery note generation unit 39 creates a delivery note for delivering the advertisement design data or the printed matter of the advertisement to the client. For example, the delivery note generation unit 39 generates a delivery note screen including an advertisement for ordering based on a confirmation request from the administrator terminal 20 and transmits it to the administrator terminal 20 that is the request source. Based on the approval request from the administrator terminal 20, the approval processing unit 37 reads out the ordering advertisement from the ordering DB 33 and writes it as the template advertisement 32a in the template DB 32. That is, the ordering advertisement approved by the manager of the sales group is stored in the template DB 32 as the template advertisement 32a.

  Based on the correction request from the client terminal 10, the error determination group determination unit 40 determines the error determination groups 31 a to 31 c to which the requesting client terminal 10 belongs, and outputs the determination result to the design editor 36. The error determination groups 31a to 31c to which the client terminal 10 belongs are determined by client attribute information included in the correction request, for example, the location of the store and the store name.

  The design editor 36 determines whether or not there is a character item including an error phrase in the advertisement, and whether or not there is a character item that does not satisfy the item arrangement condition, and based on the error determination result, An error signal is transmitted to the client terminal 10 that has requested the correction request.

<Design Editor 36>
FIG. 3 is a block diagram showing a configuration example of the design editor 36 of FIG. The design editor 36 includes an advertising material editing unit 101, an edited advertising material storage unit 102, an advertising material error determination unit 103, an error signal transmission unit 104, and an ordering advertising material writing unit 105.

  Based on the correction request from the client terminal 10, the advertisement edit unit 101 reads the template advertisement 32 a selected by the client from the template DB 32 and generates screen data for displaying the edit screen including the template advertisement 32 a. To the requesting client terminal 10.

  Further, the advertising matter editing unit 101 edits the template advertising matter 32a based on a correction request from the client terminal 10, and generates an edited advertising matter. In editing the template advertisement 32a, it is possible to change a phrase included in the character item, change a position or inclination angle of the character item, or add or delete the character item. The edited advertisement storage unit 102 holds an edited advertisement being edited.

  The advertisement error determination unit 103 determines whether or not a character item including an error phrase is present in the edited advertisement, and outputs the determination result to the error signal transmission unit 104 and the order advertisement writing unit 105. To do. The advertisement error determination is performed based on error phrases corresponding to the error determination groups 31a to 31c to which the client terminal 10 that has requested the correction request belongs.

  That is, the error phrase held in association with the error determination groups 31a to 31c to which the client terminal 10 that requested the correction request belongs is read from the error phrase DB 31 and collated with the phrase included in the character item in the edited advertisement. Then, it is determined whether or not a phrase that matches the error phrase is included as a character item in the edited advertisement.

  The advertisement error determination unit 103 determines whether or not there is a character item that does not satisfy the item arrangement condition in the edited advertisement, and the determination result is used as the error signal transmission unit 104 and the order advertisement document. Output to the input unit 105. Specifically, whether there is a text item that is placed over the item prohibited area, whether there is a protruding item placed outside the edited advertisement, and other text items are placed in layers. It is determined whether or not there is an overlaid restriction item and whether or not there is a rotation restriction item arranged at an angle. Such an error determination of the advertisement is performed based on the instruction when the client instructs to store the edited advertisement in the ordering DB 33, for example.

  The error signal transmission unit 104 transmits an error signal to the client terminal 10 that has requested the correction request based on the determination result of the advertisement error determination unit 103. The error signal is a control signal indicating that there is a character item including an error word or a character item that does not satisfy the item arrangement condition in the edited advertisement.

  In the client terminal 10, a user notification indicating that there is a character item including an error phrase or a character item that does not satisfy the item arrangement condition in the edited advertisement is performed. For example, an error message consisting of a predetermined character string is displayed on the editing screen.

  The order advertisement writing unit 105 writes the edited advertisement as the order advertisement in the order DB 33 based on the determination result of the advertisement error determination unit 103. For example, when there is no error in the edited advertisement, and there is an error in the edited advertisement, when the client instructs to save the edited advertisement in the ordering DB 33, the edited advertisement is ordered. Is written in the ordering DB 33 as a commercial product.

<Edit screen 4>
FIG. 4 is a diagram showing an example of the operation of the advertising object creation support apparatus 3 of FIG. 2, and shows an editing screen 4 displayed on the client terminal 10. In the editing screen 4, an advertisement object 5 to be edited, a check button 8 and a save button 9 are arranged in an editing area having a horizontally long rectangular shape, and an error message 41 is displayed.

  This advertising matter 5 is an edited advertising matter showing a promotional advertisement for a pachinko parlor, and two character items 6 are arranged on a background image having a vertically long rectangular shape. In addition, an item prohibition area 7 is defined for the advertisement 5.

  The client can change the word / phrase included in the character item 6 and the layout of the character item 6. In this example, the text item “limited once a month” is arranged so that a part thereof is superimposed on the item prohibited area 7.

  The check button 8 is an operation icon for instructing the advertisement creation support apparatus 3 to determine the error of the advertisement 5. The client can make an error determination at an arbitrary timing while the edit screen 4 is displayed. The save button 9 is an operation icon for instructing the advertisement creation support apparatus 3 to store the advertisement 5 as an order advertisement in the order DB 33. If the save button 9 is operated, the error determination of the advertisement 5 is performed.

  In the error determination of the advertisement item 5, an error phrase check and an item arrangement condition check are performed. That is, in the error phrase check, it is determined whether or not the character item 6 including the error phrase exists in the advertisement 5. In addition, in the check of the item arrangement condition, whether or not there is a character item 6 arranged so as to overlap the item prohibition area 7 in the advertisement 5 and there is a protruding restriction item arranged so as to protrude from the advertisement 5. It is determined whether there is an overlapping restriction item in which other character items 6 are arranged in an overlapping manner, and whether there is a rotation restriction item arranged in an inclined manner.

  If an error phrase is included in the advertisement 5, the saving of the advertisement 5 in the ordering DB 33 is restricted. Further, if the advertisement item 5 includes a character item 6 that does not satisfy the item arrangement condition, saving the advertisement item 5 in the ordering DB 33 is restricted.

  In this example, since the character item “limited once a month” is arranged over the item prohibited area 7, the error message 41 is displayed at the timing when the check button 8 or the save button 9 is operated.

<Error check list 42>
FIG. 5 is a diagram showing an example of the operation of the advertisement creation support apparatus 3 of FIG. 2, and shows an error check list 42 displayed on the editing screen 4. The error check list 42 is an error notification screen showing a determination result of error determination. In the error check list 42, one or more error words included in the advertisement 5 are listed.

  Error phrases include types of prohibited phrases and warning phrases. If a prohibited word is included in the advertisement 5, the advertisement 5 is prohibited from being stored in the ordering DB 33 and cannot be stored. On the other hand, even if a warning word / phrase is included in the advertising material 5, the advertising material 5 can be stored in the ordering DB 33 if the client instructs permission.

  In this example, the error phrase “regional maximum” is extracted from the advertisement 5 as the prohibited phrase, and the error phrases “Dontotsu” and “Shock” are extracted as the warning phrases. As shown in this example, words that violate compliance, for example, words that conflict with advertising regulations and words that prevent misidentification are designated as error words.

<Invoice screen 50>
FIG. 6 is a diagram showing an example of the operation of the advertisement creation support apparatus 3 of FIG. 2, and shows a delivery note screen 50 displayed on the administrator terminal 20. This delivery note screen 50 is an administrator screen for confirming the order contents, and is displayed based on the instruction when instructed by the manager of the sales group.

  On the delivery note screen 50, a print button 51, a thumbnail image 52 of an advertisement for ordering, and an order specification column 53 are arranged. The print button 51 is an operation icon for instructing printing of delivery note data. By operating the print button 51, the administrator can print the delivery note data on a medium such as paper.

  The thumbnail image 52 is an image obtained by reducing the order advertising material, and includes design data of the order advertising material ordered from the printing company. In the order specification column 53, a product code and a product name for identifying an ordering advertisement are arranged, and the total size, quantity, unit price, and purchase price of the printed material are arranged. The administrator can confirm the contents of the order by browsing such a delivery note screen 50.

  Steps S101 to S109 in FIG. 7 are flowcharts showing an example of the edit processing of the advertisement in the advertisement creation support apparatus 3 in FIG. This figure shows a case where it is determined whether or not an error word / phrase is included as an error check of the edited advertisement.

  First, the design editor 36 selects the template advertisement item 32a in the template DB 32 based on the correction request from the client terminal 10, generates the editing screen 4 arranged as the edited advertisement item in the editing area, and generates the request source. To the client terminal 10 (steps S101 and S102).

  Next, the design editor 36 edits the template advertisement 32a based on the correction request, and performs an error check on the edited advertisement if the save button 9 on the editing screen 4 is operated (steps S103 to S105). The design editor 36 displays the error check list 42 on the edit screen 4 if the error phrase is included in the edited advertisement (steps S106 and S107).

  When the edited advertisement is edited again and the prohibited phrase is corrected, the processing procedure after step S103 is repeated (step S108). When the error phrase is not included in the edited advertisement, when the prohibited phrase is corrected, and when the client permits, the design editor 36 writes the edited advertisement as the order advertisement in the ordering DB 33. This process ends (step S109).

  According to the present embodiment, the error signal is transmitted to the client terminal 10 that has requested the correction request in accordance with the determination result of whether or not the character item 6 including the error phrase exists. It is possible to easily identify whether or not the object 5 includes a word or phrase that violates compliance as the character item 6. Further, the error determination groups 31a to 31c to which the client terminal 10 that has requested the correction request belongs are determined, and the error determination of the advertising matter 5 is performed based on the error words corresponding to the error determination groups 31a to 31c. An error can be determined for a group based on an error phrase specified in advance by a sales group administrator.

  Further, whether or not there is an over-restricted item arranged so as to protrude from the advertising object 5, whether or not there is an over-restricted item in which other character items 6 are arranged, and whether or not there is an over-restricted rotation item. Since the error message 41 is displayed according to the determination result as to whether or not an item exists, the client can easily identify whether or not the corresponding character item 6 exists in the advertisement 5. it can.

  In addition, since an error message 41 is displayed on the client terminal 10 in accordance with the determination result of whether or not the character item 6 arranged so as to overlap the item prohibition area 7 exists, the client requesting the correction request can It is possible to easily identify whether or not the corresponding character item 6 exists in the advertisement 5.

  In this embodiment, an example in which a sales group is divided into two or more error determination groups and an error phrase is specified by a common administrator for each error determination group has been described. The group configuration is not limited to this. For example, the present invention can also be applied to a configuration in which a sales group is divided into two or more administrator groups, and each administrator group includes two or more error determination groups.

  FIG. 8 is an explanatory diagram schematically showing another configuration example of the advertisement creation support apparatus 3, and shows a case where a plurality of error determination groups are included in each administrator group K1 to K3. Each manager group K1 to K3 is a group managed by different managers. In this advertisement creation support apparatus 3, a template advertisement 32a common to the three manager groups K1 to K3 is held in the template DB 32. That is, the client in the sales group can create an advertisement using the template advertisement 32a regardless of which administrator group K1 to K3 belongs to.

  The administrator group K1 includes three error determination groups A1 to C1, and the administrator of the administrator group K1 is an administrator common to the error determination groups A1 to C1. The administrator group K2 includes two error determination groups A2 and B2, and the administrator of the administrator group K2 is an administrator common to the error determination groups A2 and B2. The manager group K3 includes four error judgment groups A3 to D3, and the manager of the manager group K3 is a manager common to the error judgment groups A3 to D3.

  For example, based on the location of the store, the sales group is divided into administrator groups K1 to K3 depending on the region, and each administrator group K1 to K3 is divided into error determination groups according to the store sales business condition and store concept. .

  The error phrase DB 31 holds error phrases specified by the administrator for each of the administrator groups K1 to K3. These error phrases are designated for each error determination group by the manager of the manager group. That is, different error words can be registered for each of the administrator groups K1 to K3, and such error words are stored in the error word DB 31 in association with the administrator groups K1 to K3.

  The error determination group determination unit 40 determines the administrator groups K1 to K3 and the error determination group to which the client terminal 10 that has requested the correction request belongs. Based on the error phrase corresponding to the error determination group in the administrator group to which the client terminal 10 that requested the correction request belongs, the advertisement error determination unit 103 includes the character item 6 including the error phrase in the edited advertisement. Determine if it exists.

  By configuring in this way, the template advertisement object 32a common to each administrator group K1 to K3 is held, so that the client can use the template advertisement regardless of which administrator group K1 to K3 belongs to. An edited advertisement can be created using the object 32a.

  Further, since the error determination of the advertisement is performed by determining the administrator group and the error determination group to which the client terminal 10 requesting the correction request belongs, the management of the administrator group including the error determination group is managed for the error determination group. It is possible to determine an error based on an error phrase specified in advance by a person. That is, the error determination can be performed by the error phrase specified by the administrator according to the store sales business condition or concept.

DESCRIPTION OF SYMBOLS 1 Sales promotion system 2 Communication network 3 Advertisement creation support apparatus 4 Edit screen 5 Advertisement, 6 character item, 7 Item prohibition area 10 Client terminal, 20 Administrator terminal 31 Error phrase DB, 32 Template DB, 33 For ordering DB
34 Error word / phrase specifying section, 35 Item type specifying section, 36 Design editor 37 Approval processing section, 38 Order processing section, 39 Delivery note generation section 40 Error determination group discrimination section, 41 Error message 42 Error checklist 101 Advertisement editing section, 102 edited advertisement storage section, 103 advertisement error determination section 104 error signal transmission section, 105 order advertisement writing section K1 to K3 administrator group A1 to A3, B1 to B3, C1, C3, D3 error determination group

Claims (3)

In an advertising material creation support apparatus in which two or more client terminals are connected via a communication network and support creation of an advertising material including a character item.
Based on a correction request from the client terminal, an advertising matter editing means for editing the advertising matter,
An error phrase storage means for holding an error phrase specified in advance for each error determination group by an administrator common to two or more error determination groups;
Based on the correction request, an error determination group determination means for determining the error determination group to which the requesting client terminal belongs;
An advertisement error determination means for determining whether or not the character item including the error phrase is present in the advertisement,
An error signal transmitting means for transmitting an error signal to the requesting client terminal based on the determination result of the advertisement error determining means ;
A template advertisement storage means for holding a template advertisement common to two or more administrator groups,
The advertising matter editing means edits the template advertising matter to generate an edited advertising matter,
In the error phrase storage means, an error phrase specified in advance for each error determination group is held by an administrator of the administrator group.
The error determination group determination means determines the administrator group and the error determination group to which the client terminal requesting the correction request belongs,
The advertisement error determination means determines whether or not the character item is present in the edited advertisement based on an error phrase corresponding to an error determination group in an administrator group to which the client terminal requesting the correction request belongs. An advertisement creation support apparatus characterized by determining whether or not. The above character items are restricted from being placed out of the advertising matter, the restricted item that is restricted from being placed, the restricted placement item that is restricted from being placed over another character item, and the tilted placement. With restricted rotation items,
The advertisement error determining means determines whether or not the above-mentioned protruding restriction item arranged so as to protrude from the advertisement is present in the advertisement, and the above-mentioned overlapping restriction item in which other character items are arranged in an overlapping manner. 2. The advertisement creation support apparatus according to claim 1 , wherein it is determined whether or not there is a rotation-restricted item arranged at an inclination. An advertisement creation support program for supporting creation of an advertisement including character items,
Based on the correction request from the client terminal, the advertising matter editing procedure for editing the advertising matter,
An error phrase storage procedure for storing an error phrase specified in advance for each error determination group by an administrator common to two or more error determination groups;
An error determination group determination procedure for determining the error determination group to which the requesting client terminal belongs, based on the correction request;
An advertisement error determination procedure for determining whether or not the character item including the error phrase is present in the advertisement,
Based on the determination result in the advertisement error determination procedure, an error signal transmission procedure for transmitting an error signal to the requesting client terminal of the correction request ,
Causing the computer to execute a template advertisement storage procedure for holding a template advertisement common to two or more administrator groups ;
In the advertisement edit procedure, the template advertisement is edited to generate an edit advertisement,
In the error phrase storage procedure, an error phrase specified in advance for each error determination group is held by an administrator of the administrator group.
In the error determination group determination procedure, the administrator group and the error determination group to which the client terminal requesting the correction request belongs are determined,
In the advertisement error determination procedure, whether or not the character item is present in the edited advertisement based on an error phrase corresponding to an error determination group in the administrator group to which the client terminal requesting the correction request belongs. An advertisement creation support program characterized by determining whether or not.

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