JP6234981B2 - Information processing system, information processing apparatus, information processing method, and program - Google Patents

Description

  The present invention relates to an information processing system, an information processing apparatus, an information processing method, and a program.

  In recent years, application programs (hereinafter referred to as “monetization apps”) that contribute to monetization have been provided in personal computers (hereinafter referred to as “PCs”), smartphones, and the like. For example, the monetization application is provided by being downloaded through a communication network such as the Internet, in addition to being provided in a preinstalled state on a personal computer, a smartphone, or the like.

  For example, Non-Patent Document 1 discloses “Adwords (registered trademark)” as a monetization method.

Google (registered trademark), "AdWords (registered trademark) mechanism", [online], 2015, [October 26, 2015 search], Internet <URL: https://support.google.com/adwords/answer / 2497976? Hl = en & ref_topic = 3121763>

  By providing anti-virus software with annual contracts and application software that displays advertisements (hereinafter referred to as “apps”) to users, the app provider can expect revenue. In other words, unless the app is used by the user, the app provider cannot expect revenue. In other words, the application provider must wait for the user to use the application until the expected revenue is obtained.

  For example, simply preinstalling an application on a PC or the like is unlikely to cause the user to notice the presence of the application. In addition, there is a method of providing an application via a network or the like, for example, but even if this method is used, unless the user uses it, the provider of the application does not make a profit.

  Therefore, the user can be prompted to use the application by automatically starting the application when the PC is started, such as anti-virus software. However, in order to allow users to use more apps, even if they try to auto-start these apps, the number of apps that can be auto-started is limited due to PC startup time and UI (User Interface) restrictions. There are quantitative restrictions.

  For example, when a PC is normally started, the user often waits to do some original work, and in such a case, automatically starting the application until the start time is extended hinders the user's work. The usability is impaired. Further, for example, even if many applications are automatically activated and displayed on the display screen in order to prompt the user to use them, the display screen becomes complicated and the usability is impaired.

  The present invention has been made in view of such circumstances, and an object of the present invention is to make it easier for a user to use an application without impairing usability.

  In order to solve the above problems, an information processing system according to the present invention is an information processing system in which two or more information processing apparatuses and a server are connected via a network, and the information processing apparatus starts application software. Monitoring means for monitoring the status and / or usage status, and transmission means for transmitting the activation status and / or usage status of the application software monitored by the monitoring means to the server. The server displays the startup status and / or usage status. The startup / use status receiving means for receiving, the revenue information receiving means for receiving the revenue information about the revenue obtained as a result of the execution of the application software from the provider of the application software, the startup status and / or the usage status, and the revenue information An expected value calculation means for calculating an expected value for generating profit based on the An expected value transmission means for transmitting the expected value calculated by the value calculation means to the information processing apparatus, the information processing apparatus receiving the expected value by the expected value receiving means for receiving the expected value and the expected value received by the expected value receiving means. And determining means for determining application software to be recommended according to the information, and display means for displaying an explanation prompting use of the application software determined by the determining means.

  ADVANTAGE OF THE INVENTION According to this invention, it can make it easy for a user to use an application, without impairing usability.

1 is a schematic configuration diagram of a system in an embodiment of the present invention. It is a hardware block diagram of the information processing system in embodiment of this invention. It is a basic functional block diagram of an information processing system in an embodiment of the present invention. It is an additional function block diagram of the information processing system in the embodiment of the present invention. It is a flowchart which shows the process sequence in embodiment of this invention. It is a flowchart which shows the process sequence in embodiment of this invention. It is a flowchart which shows the process sequence in embodiment of this invention.

  An information processing system according to an embodiment of the present invention will be described below with reference to the drawings. In addition, in each figure, the same code | symbol is attached | subjected to the part which is the same or it corresponds, The duplication description is simplified thru | or abbreviate | omitted suitably. The embodiment described below is the best mode of the present invention, and does not limit the scope of the claims according to the present invention. In the following description, the monetization application is used as an example of the application software in the present invention. However, the application software in the present invention is not limited to this, and other applications and websites that promote or encourage the use are also included. included.

[About schematic configuration of system in this embodiment]
A schematic configuration of the information processing system in the present embodiment will be described with reference to FIG. FIG. 1 shows an example of a system in which a plurality of information processing apparatuses 10a to 10n (hereinafter, collectively referred to as “information processing apparatus 10”) and a server 20 are connected via a network 30. It is. The network 30 may be a LAN or WAN, and may be wired or wireless. The server 20 acquires data from each information processing apparatus 10, and returns a result of performing a predetermined calculation based on the acquired data to each information processing apparatus 10.

[Hardware configuration of information processing system in this embodiment]
Next, a hardware configuration common to the information processing apparatus 10 and the server 20 included in the information processing system according to the present embodiment will be described with reference to FIG. The information processing apparatus 10 and the server 20 included in the information processing system include a CPU 11, a RAM 12, a ROM 13, an NW I / F 14, an HDD 15, an input unit 16, and a display unit 17 as a common hardware configuration. Note that the information processing apparatus 10 and the server 20 do not necessarily include all of these, and may include other units.

  The CPU 11 is a main arithmetic unit that controls each hardware included in the information processing apparatus 10 and the server 20 and executes each process in the present embodiment to be described later.

  The RAM 12 functions as a workflow memory for the CPU 11. The ROM 13 is a storage unit that holds various parameters and data necessary for the information processing apparatus 10 and the server 20 to operate, and holds a program that defines each process in the present embodiment to be described later. The RAM 12 reads out a program stored in the ROM 13 and the CPU 11 executes the program, thereby realizing each process in the present embodiment.

  The NW I / F 14 is a network interface for establishing a network with the information processing apparatus 10 and the server 20. The NW I / F 14 is not limited to this, and may include an interface for performing short-range wireless communication with a portable information terminal or the like.

  The HDD 15 is a large-capacity storage device that stores monetization applications and the like acquired from the outside. Even if the information processing apparatus 10 or the server 20 is not built in as the HDD 15, monetizing applications are stored in an external storage connected via a network as in a so-called cloud system, and the external storage is stored at a necessary timing. Or the like.

  The input unit 16 includes, for example, a camera that captures an image, a microphone that captures sound, and the like in addition to an input interface such as a keyboard and a mouse, or a touch panel and a touch pad. The input unit 16 may include a media interface for connecting an external storage medium such as a USB.

  The display unit 17 is a display or the like that displays an image.

[Basic function block of information processing system in this embodiment]
Next, basic functional blocks of the information processing system in the present embodiment will be described with reference to FIG. The information processing apparatus 10 according to the information processing system in the present embodiment includes a monitoring unit 101, a transmission unit 102, an expected value reception unit 103, a determination unit 104, and a display unit 105 as basic functional blocks. Further, the server 20 related to the information processing system in the present embodiment includes a startup / use status receiving unit 201, a revenue information receiving unit 202, an expected value calculating unit 203, and an expected value transmitting unit 204 as basic functional blocks. Yes. Hereinafter, for convenience of explanation, the configuration of the server 20 and the configuration of the information processing apparatus 10 will be described.

  The monitoring unit 101 is a unit that monitors the activation status and usage status of the monetization application, and the function is realized by the CPU 11, the RAM 12, and the like. The activation status and usage status can be represented by data such as numerical values that can be read and processed by the computer. More specifically, the monitoring unit 101, for example, the state in which the monetizing application explanation content has been read until the end or for a certain period of time, the start time of the monetizing application screen, which screen of the monetizing application (for example, when a trial contract is concluded) Monitor the processing process, etc. to see if the process has progressed to the screen displayed when the contract is concluded. Since the display unit 105 displays the explanatory content that causes the activation of each monetization application, it can be easily measured. As for the screen transition of the monetization app itself, the window title name at the top, the operation of a specific process that constitutes the monetization app, the presence of communication for each communication partner of the monetization app, etc. are monitored. Good to do. Note that either the activation status or the usage status may be monitored or transmitted by the transmission means 102 described below.

  The transmitting unit 102 is a unit that transmits the activation status and usage status of the monetization application monitored by the monitoring unit 101 to the server 20, and the function is realized by the NW I / F 14.

  Then, the activation / use status receiving unit 201 of the server 20 receives the activation status and usage status of each application of each information processing apparatus 10 from each information processing apparatus 10. Further, the revenue information receiving means 202 receives revenue information related to revenue obtained as a result of executing the app from the app provider. Then, the expected value calculation unit 203 calculates an expected value from which revenue is obtained based on the received activation status, usage status, and revenue information. For example, the expected value is calculated as follows. Note that the profit information in the present embodiment is a monetization result obtained by the provider of the application by the activation or use of the monetization application, but may not necessarily be monetary information.

<For apps that can be monetized per launch>
Expected revenue (average monetization amount per activation) = activation rate A% x retention rate B% x monetization amount per activation C yen The activation rate is based on the information processing terminal 10 that recommended a monetization application. Is the probability that the monetization app is activated. The fixing rate is a probability of how much the monetization application has been started from the initial startup, and is, for example, a monthly average startup rate.

<For applications that can be monetized by the number of contract users in the annual contract format with end users>
Expected revenue = activation rate A% x contract rate D% x monetization amount per contract Even if the process does not proceed until the monetization application is actually activated, it is monitored by the monitoring means 101 until the monetization application is activated. According to the screen state, a virtual amount may be allocated and the expected income value may be calculated by the above formula. As an example of a hypothetical amount of money, there are three screen transition processes, and when the third process is reached, the contract state is assumed, and “C” assigned to the second process (such as the start of a free trial for a limited time). / 10 yen ". This can be set from statistical data or the like that 1/10 users from the start of the free trial reach this contract.

  The expected value transmission unit 204 of the server 20 transmits the expected value calculated by the expected value calculation unit 203 to each information processing apparatus 10. The expected value receiving unit 103 of each information processing apparatus 10 receives the expected value from the server 20. In the present embodiment, the expected value is distributed from the server 20 to each information processing apparatus 10 and the monetization application to be introduced by each information processing apparatus 10 is determined. However, it may be distributed to each information processing apparatus 10. However, the configuration according to the present embodiment has an advantage that, for example, when the application A has experience in activation, the determination based on the expected value with a condition such as a high use probability of the application B can be performed.

  The determination means 104 is a means for determining a monetization application to be recommended according to the expected value received by the expected value receiving means 103, and its function is realized by the CPU 11, RAM 12, ROM 14, HDD 15, and the like. Specifically, the determination unit 104 determines that the monetization app with the highest expected value received from the server 20 is a monetization app that recommends the monetization app. Moreover, you may determine with the monetization application which recommends the monetization application whose expected value is more than a predetermined threshold value. Although the expectation value is high, even if only the same application is continuously recommended, it cannot be expected to start (because it has not been started for some reason in the past). In preparation for such a case, for example, the total number of recommendations of each monetization application, the number of recommendations in the last few times are held, and for the monetization application that was recommended once and not activated, the appearance probability is slightly reduced, Applications that have been recommended in the last few times may be corrected such as reducing the appearance probability by half.

  The display unit 105 is a unit that displays a description prompting the use of the monetization application determined by the determination unit 104, and the function is realized by the CPU 11, the ROM 13, and the display unit 17. “Explanation that encourages the use of monetization apps” means, for example, a catch phrase that encourages users to use monetization apps such as “Use this app for XX!” And “This app, recommend!” Say.

  The display unit 105 preferably displays the description at a timing when a predetermined input to the information processing apparatus 10 is not made. “Timing when a predetermined input is not made” means, for example, when there is no input from a user such as a keyboard as the input unit 16 or when the display unit 17 remains on the same display screen and a certain time has passed. When the screen saver is running. In such a case, even if an explanation that prompts the user to use the monetization application is displayed, the processing during the work is not interrupted, so that usability is not impaired.

  In addition, it is even better to have a launcher function that can activate the application. In addition to the fact that the activation probability is increased because it can be easily activated by the user, there is also an aspect that the causal relationship that the application is activated is clear by this guidance, and the effect measurement value by the guidance becomes accurate.

  Note that the “timing when a predetermined input is not made” includes, for example, an activation time period from when the information processing apparatus 10 is activated until the user can use the information processing apparatus 10. In that case, you may make it display said description on the information display window displayed in a starting time slot | zone. In this case, the display timing described above may be periodically received from the server 20 and displayed, or may be acquired from the information processing apparatus 10 and displayed on the server 20 when the information processing apparatus 10 is activated.

[Additional function block of information processing apparatus in this embodiment]
Next, an additional functional block of the information processing apparatus 10 in the present embodiment will be described with reference to FIG. In FIG. 4, each functional block in FIG. 3 is provided, but is omitted for simplification of illustration.

  The information processing apparatus 10 includes a correction unit 106 and an extraction unit 107 as additional function blocks.

  The correction means 106 is a means for adding the correction value to the expected value of the unrecommended monetization application among the expected values received by the expected value receiving means 103, and the function is realized by the CPU 11, RAM 12, ROM 13, and the like. The “unrecommended monetization app” means a state in which the date has been short since becoming a recommendation target and the expected value at the server 20 is statistically unclear. In this case, since the monetization is not connected, the expected value is 0. However, if it remains as it is, it is buried in another application that has already started to produce results and is not recommended forever, so correction is necessary. This correction value may be set to an average value of expected values of apps other than the current “unrecommended monetization app”. This makes it possible to recommend an unrecommended monetization app.

  The extraction unit 107 is a unit that randomly extracts the monetization application, and its function is realized by the CPU 11, the RAM 12, the ROM 13, and the like.

  Then, when the expected value is not received by the expected value receiving unit 103, the determining unit 104 determines that the monetized app extracted by the extracting unit 107 is a monetizing application that recommends. As a result, the monetization application can be recommended even when the expected value is not received and the expected value is not accumulated. This process is particularly effective when the information processing apparatus 10 is initially activated.

[Basic processing procedure in this embodiment]
Next, a basic processing procedure in the present embodiment will be described with reference to FIG. Here, it is assumed that a plurality of monetization applications are stored in a storage unit such as the HDD 15 of the information processing apparatus 10 as a premise.

  First, the monitoring unit 101 in the information processing apparatus 10 monitors the activation / use status of the monetization application (step S1). Next, the transmission unit 102 transmits the activation / use status of the monetization application monitored by the monitoring unit 101 to the server 20 (step S2).

  The activation / use status receiving unit 201 of the server 20 receives the activation / use status of each monetization application from each information processing apparatus 10 (step S3). Further, the revenue information receiving means 202 of the server 20 receives the revenue information obtained as a result of the execution of the app from the monetization app provider (step S4).

  The expected value calculation means 203 of the server 20 calculates an expected value for obtaining revenue based on the received activation / use status and revenue information for each monetization application (step S5). The expected value transmission unit 204 of the server 20 transmits the expected value for each monetization application calculated by the expected value calculation unit 203 to the information processing apparatus 10 (step S6).

  Next, the expected value receiving means 103 of the information processing apparatus 10 receives the expected value for each monetization application calculated by the server 20 (step S7).

  The determination unit 104 determines a monetization application to be recommended according to the expected value received from the server 20 (step S8). Then, the display unit 105 displays a description prompting the use of the determined monetization application via the display unit 17 (step S9).

[Additional processing procedure 1 in this embodiment]
Next, the additional processing procedure 1 in the present embodiment will be described with reference to FIG. This processing is a processing procedure performed by the information processing apparatus 10 to which the correcting unit 106 shown in FIG. 4 is added. Note that a description of the same procedure as in FIG. 5 is omitted. This processing is processing after step S7 in FIG.

  In the expectation value received by the expectation value receiving means 103, a monetization app with a high expectation value is recommended, but when the expectation value is low and there is a monetization app that is not recommended (step S11, YES), the correction means 106 is not recommended. For example, the expectation value of the monetization app having the highest expectation value or a correction value that exceeds a predetermined threshold is added to the expectation value of the monetization app (step S12). If there is no monetization application that is not recommended (step S11, NO), the process proceeds to step S8 in FIG.

  Thereafter, the determination unit 104 determines that the unrecommended monetization app to which the correction value has been added is a recommended monetization app (step S13).

[Additional processing procedure 2 in this embodiment]
Next, the additional processing procedure 2 in the present embodiment will be described with reference to FIG. This processing is a processing procedure performed by the information processing apparatus 10 to which the extraction unit 107 illustrated in FIG. 4 is added. Note that a description of the same procedure as in FIG. 5 is omitted. This processing is processing after step S6 in FIG.

  When the information processing apparatus 10 does not receive the expected value by the expected value receiving unit 103 (step S31, NO), the determining unit 104 determines that the monetized app randomly extracted by the extracting unit 107 is a recommended monetizing app (step). S32). When the expected value is received by the expected value receiving means 103 (step S31, YES), the process proceeds to step S8 in FIG.

  Each of the above-described embodiments is a preferred embodiment of the present invention, and various modifications can be made without departing from the scope of the present invention. For example, each process in the information processing system of the present embodiment described above, the information processing apparatus 10 and the server 20 included in the information processing system is executed using hardware, software, or a composite configuration of both. Is also possible.

  In the case of executing processing using software, it is possible to install and execute a program in which a processing sequence is recorded in a memory in a computer incorporated in dedicated hardware. Alternatively, the program can be installed and executed on a general-purpose computer capable of executing various processes.

10 Information processing apparatus 11 CPU
12 RAM
13 ROM
14 NW I / F
15 HDD
DESCRIPTION OF SYMBOLS 16 Input part 17 Display part 20 Server 30 Network 101 Monitoring means 102 Transmission means 103 Expected value receiving means 104 Judgment means 105 Display means 106 Correction means 107 Extraction means 201 Start-up / use status receiving means 202 Revenue information receiving means 203 Expected value calculation means 204 Expected value transmission means

Claims (10)

An information processing system in which two or more information processing devices and a server are connected via a network,
The information processing apparatus includes:
Monitoring means for monitoring the activation status and / or usage status of the application software;
Transmission means for transmitting the activation status and / or usage status of the application software monitored by the monitoring means to the server,
The server
An activation / usage status receiving means for receiving the activation status and / or usage status;
Revenue information receiving means for receiving revenue information related to revenue obtained as a result of execution of the application software from the provider of the application software;
Expected value calculating means for calculating an expected value for obtaining the profit based on the activation status and / or usage status and the profit information;
An expected value transmission means for transmitting the expected value calculated by the expected value calculation means to the information processing apparatus,
The information processing apparatus includes:
An expected value receiving means for receiving the expected value;
Determining means for determining application software to be recommended according to the expected value received by the expected value receiving means;
An information processing system comprising: display means for displaying an explanation prompting use of the application software determined by the determination means.   The information processing system according to claim 1, wherein the display unit displays the description at a timing when a predetermined input to the apparatus is not made. Among the expected values received by the expected value receiving means, comprising correction means for adding a correction value to the expected value of unrecommended application software,
The information processing system according to claim 1, wherein the determination unit determines the unrecommended application software obtained by adding the correction value to the expected value by the correction unit as recommended application software. It has an extraction means to extract application software at random,
4. The determination unit according to claim 1, wherein when the expected value is not received by the expected value receiving unit, the determining unit determines that the application software extracted by the extracting unit is recommended application software. The information processing system according to item 1.   5. The information processing system according to claim 1, wherein the determination unit determines that the application software having the highest expected value is recommended application software. 6.   6. The information processing system according to claim 1, wherein the determination unit determines that the expected value is application software that recommends application software having a predetermined threshold value or more. 7. A server and a network for calculating an expected value for obtaining the revenue based on the startup information and / or the usage status of the application software and the revenue information about the revenue obtained as a result of the execution of the application software provided by the application software provider An information processing apparatus connected via
Monitoring means for monitoring the activation status and / or usage status of the application software;
Transmitting means for transmitting the activation status and / or usage status of the application software monitored by the monitoring means to the server;
Expected value receiving means for receiving the expected value from the server;
Determining means for determining application software to be recommended according to the expected value received by the expected value receiving means;
Display means for displaying an explanation prompting use of the application software determined by the determination means;
An information processing apparatus comprising: An information processing method for a system in which two or more information processing apparatuses and a server are connected via a network,
The information processing apparatus monitoring the activation status and / or usage status of the application software;
The information processing apparatus transmitting the monitored application software activation status and / or usage status to the server;
The server receiving the activation status and / or usage status;
The server receiving revenue information relating to revenue obtained as a result of execution of the application software from a provider of the application software;
The server calculates an expected value from which the profit is obtained based on the activation status and / or usage status, and the revenue information;
The server transmitting the calculated expected value to the information processing apparatus;
The information processing apparatus receiving the expected value;
The information processing apparatus determining application software to be recommended according to the received expected value;
The information processing apparatus displaying on the display means a description prompting use of the determined application software;
An information processing method comprising: A server program connected to two or more information processing apparatuses via a network,
Processing for receiving the activation status and / or usage status of the application software from the information processing apparatus and storing it in the storage unit;
Processing for receiving revenue information related to revenue obtained as a result of execution of the application software from the provider of the application software and storing it in the storage unit;
A process of calculating an expected value from which the revenue is obtained based on the startup status and / or usage status stored in the storage unit and the revenue information;
A process of transmitting the calculated expected value to the information processing apparatus;
A program that causes a computer to execute. A server and a network for calculating an expected value for obtaining the revenue based on the startup information and / or the usage status of the application software and the revenue information about the revenue obtained as a result of the execution of the application software provided by the application software provider A program of an information processing apparatus connected via
Processing for monitoring the activation status and / or usage status of the application software;
Processing for transmitting the monitored application software activation status and / or usage status to the server;
Processing for receiving the expected value from the server and storing it in a storage unit;
A process of determining application software to be recommended according to the expected value stored in the storage unit;
Processing for displaying on the display means a prompt to use the determined application software;
A program that causes a computer to execute.

Images