JP6025462B2 - Electronic leaflet transmission device, user terminal, electronic leaflet transmission method, and program - Google Patents

Description

  The present invention relates to an electronic leaflet transmission device that transmits an electronic leaflet.

  In a conventional advertisement display method, a method of displaying an advertisement that matches a keyword input by a user has been developed (see Patent Document 1).

JP2011-210263 (first page, FIG. 1 etc.)

  However, in the conventional advertisement display method, there is a problem that only an advertisement that matches the keyword input by the user can be predicted and displayed.

The electronic leaflet transmission device according to the first aspect of the invention stores at least one store information that is information in which an electronic leaflet that is an electronic leaflet is associated with store location information that is store location information regarding the electronic leaflet. Of post information selected by the user among post information including post location information, which is post location information related to posted content, posted to a server on the network Out of the positions indicated by the post position information receiving unit that receives the information and the position indicated by the store position information of the store information stored in the store information storage unit, the store position that matches the position indicated by the post position information received by the post position information receiving unit A store location information specifying unit for specifying information, and an electronic leaflet transmitting unit for transmitting an electronic leaflet corresponding to the store location information specified by the store location information specifying unit. It is an electronic flyers transmission apparatus for Bei.
With this configuration, it is possible to present an electronic leaflet of a store related to post information selected by the user. As a result, for example, it is possible to increase opportunities for shop staff to guide the user to the shop.

The electronic leaflet transmission device according to the second aspect of the present invention is different from the first aspect in that the user position information receiving unit that receives the user position information that is information on the current position of the user and the user position information receiving unit A route specifying unit that specifies a route from the position indicated by the user location information to the position indicated by the store location information specified by the store location information specifying unit using the posting location information of the post information selected by the user, and the route specification The electronic leaflet transmission device further includes a route transmission unit that transmits the route specified by the unit.
With this configuration, a route search to a store corresponding to the electronic leaflet is performed. Thereby, for example, it is possible to easily guide to a store related to post information that the user is interested in.

The electronic flyer transmitting device of the third aspect of the present invention is a post information acquisition unit that acquires post information and a post information transmission unit that transmits the post information acquired by the post information acquisition unit with respect to the first invention. A posting information identifier that is a piece of posting information transmitted by the posting information transmission unit, the post receiving information identifier being information for identifying the posting information selected by the user, and the posting position information receiving unit receives the identifier It is an electronic leaflet transmission device that accepts posting position information included in posting information identified by a posting information identifier received by a section.
With this configuration, post information can be collected and presented. Thereby, for example, only posting information related to the electronic leaflet can be provided to the user.

Further, the electronic leaflet transmission device of the fourth invention is included in the position indicated by the user position information received by the user position information receiving unit and the posted information acquired by the posted information acquiring unit, relative to the third invention. The electronic flyer transmitting device further includes a distance calculating unit that calculates a distance to the position indicated by the posted position information, and the posted information transmitting unit transmits the posted information according to the distance calculated by the distance calculating unit. .
With this configuration, it is possible to present post information according to the position of the user. Thereby, for example, only posting information within the user's range of action can be provided to the user.

Further, in the electronic flyer transmitting device according to the fifth aspect of the invention, in contrast to the first to fourth aspects of the invention, the electronic flyer stored in the store information storage unit is information on a transmittable period. The electronic leaflet transmission unit is an electronic leaflet transmission device that has transmission period information and transmits only an electronic leaflet that is within the period indicated by the transmission period information of the electronic leaflet at the present time.
With such a configuration, for example, an unnecessary electronic leaflet can be displayed without displaying an unnecessary electronic leaflet.

In addition, the electronic flyer transmitting device of the sixth aspect of the invention, for the invention of any one of the first to fifth aspects, the electronic flyer transmitting unit also transmits the store location information specified by the store location information specifying unit, An electronic leaflet transmission device.
With this configuration, for example, the user terminal that has acquired the store location information can navigate to the store related to the electronic leaflet.

  According to the electronic leaflet transmission apparatus and the like according to the present invention, an electronic leaflet related to the posted position information included in the posted information of interest that is actively selected by the user can be presented to the user.

Conceptual diagram of a system including an electronic leaflet transmission device according to Embodiment 1 Block diagram of electronic leaflet transmission device in the embodiment The flowchart which shows operation | movement of the electronic leaflet transmission apparatus in the embodiment The figure which shows an example of the shop information stored in the shop information storage part in the embodiment The figure which shows an example of the posting information stored in the posting information storage part in the embodiment The figure which shows an example of the user position information stored in the user position information storage part in the embodiment The figure which shows an example of the display at the time of a user terminal receiving the posting information which the posting information transmission part in the same embodiment transmitted The figure which shows an example of the display when a user terminal receives the electronic leaflet and route which the electronic leaflet transmission part and route transmission part transmitted in the embodiment The figure which shows an example of the external appearance of the computer system in the embodiment The figure which shows an example of a structure of the computer system in the embodiment

  Hereinafter, embodiments of an electronic leaflet transmission device and the like will be described with reference to the drawings. In addition, since the component which attached | subjected the same code | symbol in embodiment performs the same operation | movement, description may be abbreviate | omitted again.

(Embodiment 1)
In the present embodiment, an electronic leaflet transmission device 1 that transmits an electronic leaflet corresponding to post information selected by a user will be described.

  FIG. 1 is a conceptual diagram of a system including an electronic leaflet transmission device 1 in the present embodiment. In FIG. 1, an electronic leaflet transmission device 1, one or more user terminals 2, and one or more servers 3 are connected via a network 100. The network 100 is a wired or wireless communication line, such as the Internet, an intranet, a LAN (Local Area Network), a public telephone line, or the like. The user terminal 2 may be any terminal that can be connected to the network 100. For example, the user terminal 2 may be a desktop personal computer, a notebook personal computer, a smartphone, or a PDA. The server 3 is a server that provides a service that allows a user to post information. The content of the service provided by the server 3 is not limited. For example, the server 3 may provide an SNS (social networking service), may provide a blog service, or may provide a bulletin board or the like.

  FIG. 2 is a block diagram of electronic leaflet transmission apparatus 1 in the present embodiment. The electronic leaflet transmission apparatus 1 includes a posting information acquisition unit 101, a posting information storage unit 102, a user location information reception unit 103, a user location information storage unit 104, a distance calculation unit 105, a posting information transmission unit 106, an identifier reception unit 107, a posting A location information receiving unit 108, a store information storage unit 109, a store location information specifying unit 110, an electronic flyer transmitting unit 111, a route specifying unit 112, and a route transmitting unit 113 are provided.

  The posted information acquisition unit 101 acquires posted information posted to the server 3 on the network 100. The posting information acquisition unit 101 may acquire posting information at regular intervals. The posted information is information including posted position information that is posted to the server 3 and is position information related to the posted content. The posted information may include a posted sentence that is a sentence described by the poster, a posting time, a name of the poster, and the like in addition to the posting position information. The posted text is preferably a posted text related to the electronic leaflet, but may be any content as long as it is written by the poster. The posting position information may be expressed in any way as long as it is information related to the store location of the posted content. For example, the posting position information may be a coordinate value of a store position, a store name, or a store address. The coordinate value may be latitude and longitude, or may be a coordinate value of another coordinate system. In addition, post position information, user position information, and store position information, which will be described later, may be collectively referred to as position information hereinafter. Further, the posting position information may be included in the posted text or may not be included in the posted text. In the former case, for example, the posted text may include posted position information that is a coordinate value such as “34.68429, 135.538062”, which is a keyword such as “XX station supermarket”. Post position information may be included, and post position information that is an address may be included.

  The posted information acquisition unit 101 may narrow down information to be acquired when acquiring posted information. For example, the posted information acquisition unit 101 may acquire only posted information having a posted message in which keywords related to a store are described, or may acquire only posted information of a specific poster set in advance, Only post information related to the store stored in the store information storage unit 109 may be acquired, or only post information posted within a specific period may be acquired. A keyword related to a store may be, for example, a keyword related to a charge such as “cheap” or “half price”, and may be posted position information such as “XX store” or “XX supermarket”. It may be a keyword or the like often used in a store such as “sale” or “open”.

  The posted information acquisition unit 101 accumulates the acquired posted information in the posted information storage unit 102. The posting information acquisition unit 101 can usually be realized by an MPU, a memory, or the like. The processing procedure of the posting information acquisition unit 101 is usually realized by software, and the software is recorded on a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

  The posted information storage unit 102 stores one or more pieces of posted information acquired by the posted information acquisition unit 101. The posted information storage unit 102 is preferably a non-volatile recording medium, but can also be realized by a volatile recording medium.

  The user position information receiving unit 103 receives user position information, which is information on the current position of the user, from the user terminal 2 via the network 100. The user position information may be expressed in any way as long as it is information indicating the current position of the user. For example, the user position information may be the coordinate value of the user's current position, the name of a place such as a store or facility that the user is currently visiting, or the address of the user's current position. good. The coordinate value may be latitude and longitude, or may be a coordinate value of another coordinate system. The user position information receiving unit 103 stores the received user position information in the user position information storage unit 104.

  Further, the user position information receiving unit 103 may receive a user ID that is information for uniquely identifying the user together with the user position information. The user ID can be expressed in any way as long as it can identify the user. For example, the user ID may be unique information associated with a user stored in a storage unit (not shown) in advance, or may be a serial number such as a manufacturing number of the user terminal 2. It may be an address on the network such as an IP address or host information. When the user ID is received together with the user position information, the user position information receiving unit 103 may store the user position information in the user position information storage unit 104 in association with the user ID. The user position information receiving unit 103 is usually realized by a wireless or wired communication means.

  The user position information storage unit 104 stores one or more user position information received by the user position information receiving unit 103. When the user position information receiving unit 103 receives the user ID together with the user position information, the user position information and the user ID may be associated with each other and stored in the user position information storage unit 104. The user position information storage unit 104 is preferably a non-volatile recording medium, but can also be realized by a volatile recording medium.

  The distance calculation unit 105 includes the position indicated by the user position information received by the user position information receiving unit 103 and the posting information stored in the posting information storage unit 102 acquired by the posting information acquisition unit 101. The distance from the position indicated by the position information is calculated. The distance calculated by the distance calculation unit 105 may be a geographical distance or a temporal distance. The geographical distance is a distance that can be calculated on a map. For example, the geographical distance may be a straight line distance or a route distance when a road or the like is used. The distance calculation unit 105 may specify a route from the position indicated by the user position information to the position indicated by the posting position information in order to calculate the distance. The route can be identified by building a network consisting of nodes such as intersections or stations, and edges such as roads or tracks, and searching for routes using genetic algorithms, etc. Since it is a well-known technique for which various proposals, such as a method using statistics, have been made, description thereof will be omitted. Note that the distance calculation unit 105 may specify a route by accessing map information that is information related to a map stored in a storage unit (not shown) or an external server device via the network 100, and may specify the route via the network 100. A route may be specified by an external route specifying device. The temporal distance is the time required to arrive at the position indicated by the posting position information from the position indicated by the user position information. For example, the time distance may be the time it takes to arrive at the position indicated by the posted position information from the position indicated by the user position information in consideration of a moving means such as a train, a car, or a walk. In consideration of traffic jams, transportation troubles, transportation waiting times, etc., it may be the time it takes to arrive at the position indicated by the posted position information from the position indicated by the user position information, and these are combined. It may be the time taken to arrive at the position indicated by the posting position information from the position indicated by the user position information. When calculating the temporal distance, it may be calculated by dividing the geographical distance by the average speed of each means of transportation, or using the required time between nodes such as between stations or stops, Two or more of these calculation methods may be combined for calculation. In addition, when calculating the time distance from the required time between stations or stops, the distance calculation unit 105 stores in advance in a storage unit (not shown) or in a storage unit in an external server via the network 100. Alternatively, it may be calculated by accessing a required time between bus stops, a timetable, or the like.

If the expression of the user position information or the posting position information is inappropriate for calculating the distance, the distance calculation unit 105 may convert the expression into an expression appropriate for calculation. For example, when calculating the geographical distance, the distance calculation unit 105 converts the position information into coordinate values when the position information is expressed by the name or address of a place such as a store or a facility. In calculating the temporal distance, if each position information is a coordinate value, it may be converted into the name of a station, a stop, a shop, or the like that matches the coordinate value. The coincidence in this case may be a case where the coordinate value is included in the area of the facility, and the coordinate value is within a predetermined threshold value from a specific coordinate value in the facility. It may be. The predetermined threshold value may be set to an allowable error value (for example, 10 m) by appropriately positioned GPS, and a real number (1.1 or more) larger than 1 in the allowable error value by appropriately positioned GPS. 1.2 or the like), or the user or administrator may set the distance empirically. The mutual conversion method of the keyword indicating the coordinate value, the address, and the position is a known technique used in, for example, a map search service operated by Google (registered trademark), and thus the description thereof is omitted. For details of the map search service operated by Google (registered trademark), refer to the following site.
URL: http: // maps. Google. co. jp /

  In addition, the distance calculation unit 105 may calculate the distance to the position indicated by the posting position information included in all the posting information stored in the posting information storage unit 102, and the posting position information included in part of the posting information. The distance from the position indicated by may be calculated. When calculating the distance from the position indicated by the posting position information included in the partial posting information, the partial posting information for calculating the distance may be selected according to the posting time of the posting information. The method of selecting some posting information may be a method of selecting from the latest posting information so that the number of entries is less than a preset threshold value, and posted from a current time to a preset threshold time. The post information may be selected, and when the user has acquired the post information before, the post information sending unit 106 has the post time closest to the current time among the post information sent before. A method of selecting post information posted after post information may be used. Note that the threshold for selecting post information less than the threshold and the threshold for selecting post information posted before the threshold time are determined by the administrator considering the processing capability of the electronic leaflet transmission device 1. It may be set, the user may set an arbitrary value, or the administrator may set an arbitrary value from experience. The distance calculation unit 105 can be usually realized by an MPU, a memory, or the like. The processing procedure of the distance calculation unit 105 is usually realized by software, and the software is recorded in a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

  The posted information transmitting unit 106 transmits the posted information acquired by the posted information acquiring unit 101 and stored in the posted information storage unit 102 to the user terminal 2 via the network 100. The user terminal 2 is the user terminal 2 that has been received by the user position information receiving unit 103 and has transmitted the user position information stored in the user position information storage unit 104. The posted information transmitting unit 106 may transmit the posted information according to the distance calculated by the distance calculating unit 105. Hereinafter, the posted information transmitting unit 106 (1) a method of transmitting posted information with a short distance, (2) a method of transmitting posted information in the order of a short distance, and (3) a posted information grouped by a certain distance. Will be described in three parts.

(1) Method for Transmitting Post Information with a Short Distance The post information transmitting unit 106 transmits only post information that is calculated by the distance calculating unit 105 and whose distance from the position indicated by the user position information is closer than a preset threshold value. You may do it. The threshold may be set by the user or may be set by a person other than the user. In addition, the threshold value may set a distance that the user can act on foot, or may set a distance that can be acted on by some moving means.
(2) Method for Transmitting Post Information in Order of Closest Distance Post information transmission unit 106 rearranges and transmits post information in the order of the shortest distance from the position indicated by user position information calculated by distance calculation unit 105. good. The posted information transmitting unit 106 may narrow down and transmit information in order of increasing distance from the position indicated by the user position information so that the number of cases is equal to or less than a certain threshold after rearrangement.
(3) Method of transmitting post information by grouping for each fixed distance The post information transmission unit 106 performs grouping based on the distance from the position indicated by the user position information calculated by the distance calculation unit 105. You may send it. The grouping based on the distance may be a grouping of the posting information at a certain distance, or a grouping with a wider width as the distance is longer. When grouping at a certain distance, specifically, it may be grouped within 5km, 5km to 10km, 10km to 15km, or within 5 minutes, 10 minutes, and 15 minutes. You may do it. In addition, when the distance is reduced and the group is grouped as it gets closer, specifically, the farther away the group is, the larger the distance is within the 3 km range, 3 km to 5 km range, 5 km to 15 km range, and 15 km to 50 km range. May be divided.

  The posted information transmitting unit 106 may transmit the posted information by combining two or more of the above methods (1) to (3). Specifically, the posting information transmitting unit 106 calculates the posting information closer to the preset threshold among the posting information calculated by the distance calculating unit 105 and rearranging the posting information in the order of the distance from the user position information. May be sent. The posted information transmitting unit 106 transmits the posted information to the user terminal 2 that has transmitted the user position information that is the reference for calculating the distance by the distance calculating unit 105.

  The posted information transmitting unit 106 may or may not transmit a posted information identifier that is information for identifying posted information when transmitting the posted information together with the posted information. The posting information identifier may be expressed in any manner as long as it can identify the posting information. For example, the posted information identifier may be a unique ID associated with the posted information. The posted information transmitting unit 106 is usually realized by a wireless or wired communication means.

  The identifier receiving unit 107 receives the posted information identifier transmitted from the user terminal 2 via the network 100. The posted information identifier is information for identifying the posted information selected by the user from the posted information transmitted by the posted information transmitting unit 106. The post information selected by the user is post information actively selected by the user in the user terminal 2 that has received the post information transmitted by the post information transmitting unit 106. The posted information identifier received by the identifier receiving unit 107 may be a posted information identifier transmitted by the posted information transmitting unit 106, or may be a posted information identifier generated by the user terminal 2. In addition, the identifier receiving unit 107 may receive a user ID or the like that can specify the user position information stored in the user position information storage unit 104 together with the posted information identifier. The user ID may be used for specifying a route by the route specifying unit 112. The identifier receiving unit 107 is usually realized by a wireless or wired communication means.

  The posting position information receiving unit 108 posts at least the posting position information of the posting information selected by the user among the posting information posted to the server 3 and including the posting position information that is the position information regarding the posted content. Accept. The posting position information receiving unit 108 may receive posting information including posting position information. The posting position information receiving unit 108 may acquire posting position information included in the received posting information. The posting position information receiving unit 108 may receive posting position information included in the posting information identified by the posting information identifier received by the identifier receiving unit 107. For example, when the identifier receiving unit 107 receives posted information that is a posted information identifier, the posted position information receiving unit 108 may receive posted position information included in the posted information. For example, when the identifier receiving unit 107 receives posted position information that is a posted information identifier, the posted position information receiving unit 108 may receive the posted position information as it is. For example, when the identifier receiving unit 107 receives the hash value of the posted information that is the posted information identifier, the posted position information receiving unit 108 has hashed the posted information stored in the posted information storage unit 102. The post position information included in the post information having the same hash value as the received hash value may be received. For example, when the identifier receiving unit 107 receives a unique ID associated with posted information in the posted information storage unit 102 that is a posted information identifier, the posted position information receiving unit 108 stores the posted information identifier in the posted information identifier. Of the posted information stored in the unit 102, the posted position information included in the posted information associated with the received unique ID may be received. For example, when the identifier receiving unit 107 receives a unique ID associated with the posted information at the server 3 that is the posted information identifier, the posted position information receiving unit 108 includes the posted information stored in the server 3. The posting position information included in the posting information associated with the received unique ID may be received. Acceptance refers to accepting information input from an input device such as a keyboard, mouse, or touch panel, receiving information transmitted via a wired or wireless communication line, and reading from a recording medium such as an optical disk, magnetic disk, or semiconductor memory. It is a concept that includes accepting information that has been issued. The posting position information receiving unit 108 normally receives the posting position information included in the posting information identified by the posting information identifier received by the identifier receiving unit 107, but the posting position transmitted from the user terminal 2 via the network 100. Information including at least information may be received.

  The store information storage unit 109 stores one or more store information. The store information is information in which an electronic leaflet that is an electronic leaflet is associated with store location information that is information about the location of the store regarding the electronic leaflet. A flyer is an information medium that is mainly printed on paper and is represented by insert advertisements such as newspapers. The flyer includes information on the price of the product or service. Hereinafter, the product is described as a concept including a service. An electronic leaflet is an electronic version of a leaflet. The electronic leaflet may be an electronic leaflet that has been digitized using an image input device such as a scanner, or may be a product obtained by processing the contents described in the leaflet. When processing the contents described in the flyer, the products may be rearranged by the product name, price, or category, and an index may be added to make it easier to refer to the products. Moreover, the electronic leaflet may have transmission period information. The transmission period information is information that sets a period during which the electronic leaflet can be provided to the user. The transmission period information indicates a certain period. The period may be expressed in any way. The transmission period information may be specified in units of years, may be set in units of months, may be set in units of days, or may be set in units of hours. When the transmission period information is set on a daily basis, for example, the transmission period information may be a specific date, a specific day of the week, a specific date that visits every year and every month. It may be a specific period including the specific day, or a combination of two or more of the above periods. Further, the transmission period information may be set manually, or may be acquired and set from a character string described in an electronic leaflet using OCR or the like. The transmission period information may be information that is displayed on the user terminal 2 or information that is not displayed. In addition, the electronic leaflet does not necessarily need to be a paper medium leaflet before digitization, and there may be only an electronic leaflet. Further, the store related to the electronic flyer may be any store related to the electronic flyer. For example, a store related to an electronic flyer may be a store that issues an electronic flyer or may be a store introduced in an electronic flyer. The store location information may be expressed in any manner as long as it is information related to the store location. For example, the store position information may be a coordinate value of a store position, a store name, or a store address. The coordinate value may be latitude and longitude, or may be a coordinate value of another coordinate system. Note that the store location information is preferably unified in one expression method, but may not be unified. The unification to one expression method is, for example, to unify the store location information into coordinate values, to unify into an address, or to unify keywords into the store location. May be. Further, the store information may include store position information of a plurality of types of expression methods. For example, the store location information may be expressed as a combination of two or more of a coordinate value, an address, or a keyword indicating the store location.

  The store information storage unit 109 is preferably a non-volatile recording medium, but can also be realized by a volatile recording medium. The process of storing the store information in the store information storage unit 109 does not matter. For example, store information may be stored in the store information storage unit 109 via a recording medium, and store information transmitted via a communication line or the like is stored in the store information storage unit 109. Alternatively, the store information input via the input device may be stored in the store information storage unit 109.

  The store location information specifying unit 110 matches the location indicated by the posted location information received by the posted location information receiving unit 108 among the locations indicated by the store location information of the store information stored in the store information storage unit 109. Identify information. The store position information specifying unit 110 unifies the method of expressing the store position information and the posting position information included in the store information, and specifies the matching store position information. If the representation method of the store location information stored in the store information storage unit 109 is unified, the store location information specifying unit 110 converts the posted location information into the store location information representation method as necessary, The matching store location information may be specified. Further, if the representation method of the store location information stored in the store information storage unit 109 is not unified, the matching store information may be specified by converting to a specific expression method designated in advance. Note that the conversion method of the expression method is a known technique as described in the description of the distance calculation unit 105, and thus the description thereof is omitted.

  When the expression of the position information is unified with the address, the shop position information specifying unit 110 may specify the shop position information in which the post position information and the shop position information match, and the address address is matched. The store location information may be specified. In addition, when the location information expression is unified with the facility name, the store location information in which the post location information and the store location information match the facility name may be specified, and the keywords extracted from each location information match. The shop location information may be specified. The keyword extraction method is, for example, the location information such as “XX supermarket XX store” or “XX supermarket in XX”, and “super” or “store” characteristic of the store location information. ”And particles and verbs may be excluded, and“ XX ”and“ OO ”may be extracted. In addition, when the position information expression is unified into coordinate values, the distance between the position indicated by the shop position information and the position indicated by the posting position information is calculated, and the shop position information within a predetermined threshold or less is specified. You may do it. The predetermined threshold value may be set to an allowable error value (for example, 10 m) by appropriately positioned GPS, and a real number (1.1 or more) larger than 1 in the allowable error value by appropriately positioned GPS. 1.2 or the like), or the user or administrator may set the distance empirically. The distance between the position indicated by the store position information and the position indicated by the posting position information may be a linear distance of coordinate values. The store location information specifying unit 110 can be usually realized by an MPU, a memory, or the like. The processing procedure of the store location information specifying unit 110 is usually realized by software, and the software is recorded on a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

  The electronic leaflet transmission unit 111 transmits an electronic leaflet corresponding to the store location information specified by the store location information specifying unit 110 to the user terminal 2 via the network 100. The electronic leaflet transmission unit 111 transmits the electronic leaflet to the user terminal 2 that has transmitted the posted information identifier to the identifier reception unit 107. Moreover, the electronic leaflet transmission part 111 may transmit only the electronic leaflet within the period indicated by the transmission period information of the electronic leaflet.

  The route specifying unit 112 specifies a route from the position indicated by the user location information received by the user location information receiving unit 103 to the location indicated by the store location information specified by the store location information specifying unit 110 using the posted location information. . The user position information is user position information of a user who has selected post information. The method of specifying the route by the route specifying unit 112 is a known technique as described in the description of the distance calculating unit 105, and thus the description thereof is omitted. The route specifying unit 112 may specify a route by accessing map information that is information related to a map stored in a storage unit (not shown) or an external server device via the network 100, and may be specified via the network 100. A route may be specified by an external route specifying device. The path specifying unit 112 can be usually realized by an MPU, a memory, or the like. The processing procedure of the path specifying unit 112 is usually realized by software, and the software is recorded on a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

  The route transmitting unit 113 transmits the route specified by the route specifying unit 112 to the user terminal 2 via the network 100. The user terminal 2 is the user terminal 2 that has transmitted the posted information identifier to the identifier receiving unit 107. In addition, the route transmission unit 113 may transmit information other than the route necessary for navigation. The information other than the route may be, for example, a predicted travel time from the position indicated by the user position information to the position indicated by the shop position information, from the position indicated by the user position information to the position indicated by the shop position information. It may be information about the map. The information related to the map may be, for example, map information itself, a map image, a photograph on a road, or information related to surrounding facilities. The route transmission unit 113 is usually realized by wireless or wired communication means. Further, the route transmission unit 113 is usually realized by a wireless or wired communication means.

  Next, the user terminal 2 will be described. The user terminal 2 transmits user position information via the network 100. The user position information may be a current position calculated using a GPS receiver of the user terminal 2, may be a current position estimated from a nearby radio tower with which the user terminal 2 is communicating, It may be the current position acquired by the method.

  Further, the user terminal 2 receives the posting information transmitted by the posting information transmission unit 106 via the network 100. The user terminal 2 has an interface that displays posted information including at least a part of the received posted information and accepts selection of any displayed posted information. The user terminal 2 transmits the posting information identifier of the posting information selected by the user to the electronic leaflet transmission device 1 via the network 100. When the posted information transmitting unit 106 does not transmit the posted information identifier, the user terminal 2 may generate and transmit the posted information identifier. The posted information identifier generated by the user terminal 2 may be a hash of posted information. The input means in the user terminal 2 does not matter. The input means in the user terminal 2 can be realized by a numeric keypad, a keyboard, a mouse, a touch panel, or the like.

  Further, the user terminal 2 receives the electronic leaflet transmitted by the electronic leaflet transmitter 111 and the route transmitted by the route transmitter 113 via the network 100. The user terminal 2 may include an interface that displays at least a part of the received electronic leaflet and an interface that performs navigation from the current position to the position indicated by the store position information using the received route.

  FIG. 3 is a flowchart showing an example of the operation of electronic leaflet transmission apparatus 1 in the present embodiment. Hereinafter, the operation will be described with reference to FIG. It is assumed that the posted information storage unit 102 stores posted information that has been posted a certain time before the current time before step S201. Each position information is expressed by coordinate values. Further, it is assumed that two or more pieces of store information are stored in the store information storage unit 109 before step S201.

  (Step S <b> 201) The user position information receiving unit 103 determines whether user position information has been received from the user terminal 2. If the user position information is received, the user position information is stored in the user position information storage unit 104, and the process proceeds to step S202. If not received, the process proceeds to step S208.

  (Step S202) The distance calculation unit 105 substitutes 1 for the counter m.

  (Step S203) The distance calculation unit 105 determines whether or not the m-th post information exists in the post information storage unit 102. If the m-th post information exists, the process proceeds to step S204. If the m-th post information does not exist, the process proceeds to step S206.

  (Step S204) The distance calculation unit 105 calculates the distance between the position indicated by the posting position information included in the m-th posting information and the position indicated by the user position information.

  (Step S205) The distance calculation unit 105 increments the counter m by 1, and returns to step S203.

  (Step S <b> 206) The posted information transmitting unit 106 rearranges the posted information in the order of the closest distance calculated by the distance calculating unit 105.

  (Step S207) The posted information transmitting unit 106 transmits the posted information rearranged in Step S206 to the user terminal 2 that has transmitted the user location information received in Step S201 via the network 100. Then, the process returns to step S201.

  (Step S208) The identifier receiving unit 107 determines whether a posted information identifier has been received from the user terminal 2. If a posted information identifier is received, the process proceeds to step S209. If a posted information identifier is not received, the process proceeds to step S219.

  (Step S209) The posting position information receiving unit 108 receives a posting information identifier that is the posting position information received in step S208.

  (Step S210) The store location information identification unit 110 substitutes 1 for a counter n.

  (Step S211) The store location information specifying unit 110 determines whether or not the nth store information exists in the store information storage unit 109. When the n-th store information exists, the process proceeds to step S212. When the n-th store information does not exist, the process returns to step S201.

  (Step S212) The store location information specifying unit 110 calculates the distance between the location indicated by the user location information and the location indicated by the store location information included in the nth store information.

  (Step S213) The store location information identification unit 110 determines whether the distance calculated in step S212 is equal to or greater than a threshold value. If it is equal to or greater than the threshold value, the process proceeds to step S214, and if it is less than the threshold value, the process proceeds to step S215.

  (Step S214) The store location information identification unit 110 increments the counter n by 1, and returns to step S211.

  (Step S215) The electronic leaflet transmission unit 111 determines whether or not the present time is included in the transmission period information of the electronic leaflet included in the nth store information. If it is included in the electronic leaflet transmission period information included in the nth store information, the process proceeds to step S215. If it is not included in the electronic leaflet transmission period information included in the nth store information, step S201 is performed. Return to.

  (Step S216) The path specifying unit 112 acquires the user position information transmitted from the user terminal 2 that has transmitted the posted information identifier received in Step S208 from the user position information storage unit 104, and from the position indicated by the user position information, The route to the position indicated by the store position information included in the nth store information is specified.

  (Step S217) The route transmission unit 113 transmits the route specified in step S216 via the network 100 to the user terminal 2 that has transmitted the posted information identifier received by the identifier reception unit 107 in step S208.

  (Step S218) The electronic leaflet transmission unit 111 transmits the electronic leaflet included in the n-th store information to the user terminal 2 that has transmitted the posted information identifier received by the identifier reception unit 107 in step S208 via the network 100. . Then, the process returns to step S201.

  (Step S219) The posted information acquisition unit 101 determines whether it is time to acquire posted information. When step S219 is executed for the first time, or when a predetermined time has elapsed since the previous step S219 was executed, the process proceeds to step S220, and otherwise, the process returns to step S201.

  (Step S <b> 220) The posted information acquisition unit 101 acquires posted information from the server 3 and accumulates the acquired posted information in the posted information storage unit 102. Then, the process returns to step S201.

  In the flowchart of FIG. 3, the process ends when the power is turned off or the process is terminated. In step S206, the posted information transmitting unit 106 may transmit only posted information with a short distance, or may transmit the posted information by grouping according to the distance. It is also possible to transmit by limiting the number of set thresholds. In step S220, the posted information acquisition unit 101 may delete the posted information posted from the posted information storage unit 102 more than a predetermined time ago.

  Hereinafter, a specific operation of electronic leaflet transmission apparatus 1 in the present embodiment will be described. In addition, the information of each drawing shown in this specific example is prepared for convenience of explanation, and does not indicate actual data. In addition, the current time of this specific example is 17:05 on August 1, 2012. Further, in this specific example, the posted information acquisition unit 101 includes posted position information and posts posted information within 5 minutes immediately before the posted information including a keyword related to a store in a posted sentence. Get every minute. In this specific example, it is assumed that the posted text of the posted information includes a user icon used in the service provided by the server 3. The posted information transmitting unit 106 transmits only posted information posted within the last 5 minutes. The user position information receiving unit 103 and the identifier receiving unit 107 also receive a user ID that uniquely identifies the user, and transmit the user position information and the posted information identifier corresponding to the posted information selected by the user Can be uniquely identified. Also, it is assumed that each position information in this specific example is expressed by coordinate values. In addition, the post information identifier in this specific example is post position information. Moreover, the electronic leaflet transmission part 111 and the path | route transmission part 113 in this specific example shall transmit information simultaneously. It is assumed that the user terminal 2 has a function capable of performing navigation using the route transmitted by the route transmission unit 113.

  In this specific example, it is assumed that the store information stored in the store information storage unit 109 is as shown in FIG. The table in FIG. 4 has a store information ID and store information. The store information has an electronic flyer and store location information, and the electronic flyer has a file of the electronic flyer and transmission period information. For example, in the record of “shop information ID: 300”, the electronic flyer file “20120801_300.trs” is set so that it can be transmitted during the period of “2012.08.01-2012.08.07”, “34.681129, The information of the store at the position “135.510156” is registered.

  It is assumed that the administrator of the electronic leaflet transmission device 1 starts the electronic leaflet transmission device 1. Then, the posting information acquisition unit 101 acquires only the posting information posted within the last five minutes from the server 3 among the posting information having the posting position information and including the keyword related to the store in the posting text. To do. Then, the posting information acquisition unit 101 accumulates the acquired posting information in the posting information storage unit 102 (steps S219 and S220). When the posting information is stored in the posting information storage unit 102, it becomes as shown in FIG. The table in FIG. 5 includes a posting information ID and posting information, and the posting information includes a posting sentence, posting position information, and posting time. For example, in a record of “posting information ID: 100”, a post sentence “Half price potato stocking” is “2012.08.01 15:00:00” from the position “34.66871,135.525863”. Post information posted at the time is registered.

  It is assumed that the user accesses the electronic leaflet transmission apparatus 1 by operating the user terminal 2 which is his / her own terminal. The user terminal 2 transmits the user ID “200” of the electronic leaflet transmission device 1 and the user position “34.68129, 135.518062” acquired using GPS to the electronic leaflet transmission device 1. Then, the user position information receiving unit 103 receives the user ID “200” and the user position information “34.681129, 135.518062” from the user terminal 2 via the network 100. Then, the user position information receiving unit 103 accumulates the user ID and user position information in the user position information storage unit 104 (step S201). When the user position information receiving unit 103 accumulates the user position information in the user position information storage unit 104, the user position information receiving unit 103 notifies the distance calculation unit 105 that the processing is completed via a route (not shown).

  In this specific example, it is assumed that the user position information stored in the user position information storage unit 104 is as shown in FIG. The table in FIG. 6 includes a large number of records having user IDs and user position information as a result of reception by the user position information receiving unit 103. The user position information acquired this time is user ID “200” and user position information “34.681129, 135.518062”.

  When the distance calculation unit 105 receives the notification from the user position information receiving unit 103, the distance calculation unit 105 posts from the position indicated by the user position information to all the posted information posted within the latest five minutes from the posted information storage unit 102. The straight line distance to the position indicated by the posting position information included in the information is calculated (steps S202 to S205). When the calculation of the distance is completed, the distance calculation unit 105 passes the posted information and the distance to the position indicated by the posting position information included in the posting information to the posting information transmission unit 106.

  When the posted information transmitting unit 106 receives the information from the distance calculating unit 105, the posted information transmitting unit 106 rearranges the posted information for which the distance calculating unit 105 has calculated the distance in order of increasing distance (step S206). Then, the posted information transmitting unit 106 transmits the rearranged posted information list to the user terminal 2 that has transmitted the user position information (step S207).

  When the user terminal 2 receives the list of posted information transmitted by the posted information transmitting unit 106, the user terminal 2 lists the posted information and displays a screen for selection. FIG. 7 is a screen for listing and selecting post information. It is assumed that the user of the user terminal 2 taps a “select” button of post information “post information ID: 103” from the list, for example. Then, the user terminal 2 transmits a posting information identifier, which is posting position information included in the posting information of the posting information ID “103” selected by the user, to the electronic leaflet transmission device 1 via the network 100. The posting position information of the posting information ID “103” is “34.68129, 135.510155”.

  When receiving the posted information identifier and the user ID from the user terminal 2 via the network 100, the identifier receiving unit 107 passes the posted information identifier and the user ID to the posted position information receiving unit 108 (step S208).

  The posting position information receiving unit 108 receives the posting position information “34.68129, 135.510156” and the user ID “200”, which are posting information identifiers, from the identifier receiving unit 107 (step S209). When the posting position information receiving unit 108 receives the posting position information, it passes the posting position information “34.681129, 135.510156” and the user ID “200” to the store position information specifying unit 110.

  Upon receiving the post position information “34.68129, 135.510156” and the user ID “200” from the post position information receiving unit 108, the store position information specifying unit 110 receives all the post information stored in the store information storage unit 109. For the store information, a straight line distance from the position indicated by the user position information to the position indicated by the store position information is calculated, and the position indicated by the posted position information received by the posted position information receiving unit 108 is first matched with an error of 10 m. The store information ID to be specified is specified. For example, when the store position information specifying unit 110 calculates a straight line distance for the store information ID “298”, the straight line distance is 1143.135 m. Since 1143.135 m is larger than 10 m, it does not match the position indicated by the posting position information. Similarly, the store location information specifying unit 110 calculates a linear distance for the ID “298” and thereafter. Then, when the store position information specifying unit 110 calculates the straight line distance for the store information ID “300”, the straight line distance is 1.902 m. Since 1.902m is smaller than 10m, the store location information specifying unit 110 specifies the store information ID “300” as store location information that matches the posted location information (steps S211 to S214). When the store location information specifying unit 110 specifies the store location information, the electronic flyer transmitting unit 111 sends the electronic flyer file “0120801_300.trs” and the transmission period information “2012.8.001-2012.08.07” to the route. The store location information “34.681129, 135.510156” and the user ID “200” are respectively passed to the identification unit 112.

  When the electronic leaflet transmission unit 111 receives the electronic leaflet file “0120801_300.trs” and the transmission period information “2012.08.01-202.08.07” from the store location information specifying unit 110, the current location is the store location information. It is confirmed that it is within the period indicated by the transmission period information “2012.8.01-2012.08.07” included in the electronic leaflet of the store information ID “300” specified by the specifying unit 110. Since the current time is within the period, the electronic leaflet transmission unit 111 notifies the route specifying unit 112 via a route (not shown) that the current time is within the period of the electronic leaflet transmission period information. Then, when the route specifying unit 112 specifies the route, the route transmitting unit 113 transmits the post information identifier to the “0120801_300.trs” identifier receiving unit 107 via the network 100 together with the transmission of the route. Is transmitted to the user terminal 2 (steps S215 and S218).

  The route specifying unit 112 is within the period of the store location information “34.681129, 135.510156” and the user ID “200” from the store location information specifying unit 110, and the transmission period information of the electronic leaflet from the electronic leaflet sending unit 111. Upon receipt of the notification indicating that there is, the user position information “34.68129, 135.518062” of the user ID “200” is acquired from the user position information storage unit 104, and the store information ID “ The route to the store location information “34.681129, 135.510156” indicated by “300” is specified (step S216). When the route specifying unit 112 specifies the route, the route specifying unit 112 passes the route to the route transmitting unit 113.

  When the route transmission unit 113 receives the notification from the route identification unit 112, the user terminal 2 that has transmitted the post information identifier to the identifier reception unit 107 via the network 100 through the electronic flyer file “20120801_300.trs” that is an electronic leaflet. The route specified by the route specifying unit 112 is transmitted (step S217).

  When the user terminal 2 receives the electronic leaflet and the route transmitted by the electronic leaflet transmission unit 111 and the route transmission unit 113, the user terminal 2 displays a screen for displaying the contents of the electronic leaflet and the navigation to the store related to the electronic leaflet. . FIG. 8 is a screen that displays the contents of the electronic flyer and the navigation to a store related to the electronic flyer.

  As mentioned above, according to this Embodiment, the electronic leaflet of the shop relevant to the posting information which the user selected can be shown to a user. In addition, the route to the store location related to the post information selected by the user can be presented to the user. Further, the posting information can be presented according to the distance from the user's position to the position indicated by the posting position information of the posting information so that the user can efficiently select the posting information.

  In addition, the electronic leaflet in the present embodiment may have one or more transmission period information specifying a specific area on the electronic leaflet. Specifically, when the electronic flyer publishes information on the price of the product for one day on the paper, the transmission period information corresponding to the product area of the first day and the product of the second day You may have the transmission period information corresponding to an area | region. In that case, the electronic leaflet transmission unit 111 may transmit an electronic leaflet that is within the period indicated by any one or more of the transmission organization information that the electronic leaflet has. The electronic leaflet transmission unit 111 may edit and transmit an area outside the period indicated by the transmission period information. For example, the electronic leaflet transmission unit 111 may gray out and transmit an area outside the period indicated by the transmission period information, or may perform transmission by performing a transparent process.

  Moreover, although the case where the identifier receiving unit 107 is provided has been described in the present embodiment, the electronic leaflet transmission device 1 may not include the identifier receiving unit 107. When the electronic leaflet transmission device 1 does not include the identifier receiving unit 107, the posting position information receiving unit 108 may receive information including at least the posting position information via the network 100. In this case, the user terminal 2 may acquire at least the posting position information from the received posting information and transmit it via the network 100. Note that when the posted information transmitting unit 106 does not transmit the posted information edited according to the distance to the user terminal 2, the electronic leaflet transmitting device 1 may not further include the distance calculating unit 105. When the distance calculation unit 105 is not provided, the post information acquired by the post information acquisition unit 101 may be transmitted to the user terminal 2 as it is. When the posted information transmitting unit 106 does not transmit posted information, the electronic leaflet transmitting device 1 may not further include the posted information acquiring unit 101, the posted information storage unit 102, and the posted information transmitting unit 106. When the electronic leaflet transmission apparatus 1 does not include the posting information acquisition unit 101, the posting information storage unit 102, and the posting information transmission unit 106, the user terminal 2 collects the posting information collected from the server 3 via the network 100. You may make it acquire. Then, the user terminal 2 may transmit post position information included in the post information selected by the user operating the user terminal 2 among the acquired post information. Further, when the route transmission unit 113 does not transmit a route, the user position information reception unit 103, the user position information storage unit 104, the route specification unit 112, and the route transmission unit 113 may not be provided. If the user location information receiving unit 103, the user location information storage unit 104, the route specifying unit 112, and the route sending unit 113 are not provided, the electronic leaflet sending unit 111 sends the store location information corresponding to the electronic leaflet to the user terminal. 2 may be transmitted. In this case, if the user terminal 2 has a navigation function, the route may be specified in the user terminal 2. Further, the user terminal 2 may perform navigation using the specified route.

  Moreover, although the case where the distance calculation unit 105 is provided has been described in the present embodiment, the electronic leaflet transmission device 1 may not include the distance calculation unit 105. When the distance calculating unit 105 is not provided, the posted information transmitting unit 106 may transmit the posted information acquired by the posted information acquiring unit 101 as it is. When post information transmission unit 106 does not transmit post information, electronic leaflet transmission device 1 may not further include post information acquisition unit 101, post information storage unit 102, and post information transmission unit 106. When the electronic leaflet transmission apparatus 1 does not include the posting information acquisition unit 101, the posting information storage unit 102, and the posting information transmission unit 106, the user terminal 2 collects the posting information collected from the server 3 via the network 100. You may make it acquire. And user terminal 2 may transmit the contribution information identifier which specifies the contribution information which the user operated and operated user terminal 2 among the acquired contribution information. Further, when the route transmission unit 113 does not transmit a route, the user position information reception unit 103, the user position information storage unit 104, the route specification unit 112, and the route transmission unit 113 may not be provided. If the user location information receiving unit 103, the user location information storage unit 104, the route specifying unit 112, and the route sending unit 113 are not provided, the electronic leaflet sending unit 111 sends the store location information corresponding to the electronic leaflet to the user terminal. 2 may be transmitted. In this case, if the user terminal 2 has a navigation function, the route may be specified in the user terminal 2. Further, the user terminal 2 may perform navigation using the specified route.

  Moreover, in this Embodiment, although the case where the path | route specific | specification part 112 and the path | route transmission part 113 were provided was demonstrated, the electronic leaflet transmission apparatus 1 does not need to be provided with the path | route specific | specification part 112 and the path | route transmission part 113. . When the route specifying unit 112 and the route transmitting unit 113 are not provided, the electronic leaflet transmitting unit 111 may transmit store location information corresponding to the electronic leaflet to the user terminal 2. In this case, if the user terminal 2 has a navigation function, the route may be specified in the user terminal 2. Further, the user terminal 2 may perform navigation using the specified route. Note that when the post information edited according to the distance is not transmitted to the user terminal 2, the electronic leaflet transmission apparatus 1 further includes the user position information receiving unit 103, the user position information storage unit 104, and the distance calculation unit 105. It does not have to be provided. When the user position information receiving unit 103, the user position information storage unit 104, and the distance calculation unit 105 are not provided, the post information acquired by the post information acquisition unit 101 may be transmitted to the user terminal 2 as it is. When the posted information transmitting unit 106 does not transmit posted information, the electronic leaflet transmitting device 1 may not further include the posted information acquiring unit 101, the posted information storage unit 102, and the posted information transmitting unit 106. When the electronic leaflet transmission apparatus 1 does not include the posting information acquisition unit 101, the posting information storage unit 102, and the posting information transmission unit 106, the user terminal 2 collects the posting information collected from the server 3 via the network 100. You may make it acquire. And user terminal 2 may transmit the contribution information identifier which specifies the contribution information which the user operated and operated user terminal 2 among the acquired contribution information.

  Moreover, in this Embodiment, although the case where the identifier receiving part 107, the path | route specific | specification part 112, and the path | route transmission part 113 were provided was demonstrated, the electronic leaflet transmission apparatus 1 is provided with the path | route specific | specification part 112 and the path | route transmission part 113. It does not have to be. When the identifier receiving unit 107, the route specifying unit 112, and the route transmitting unit 113 are not provided, the posting position information receiving unit 108 may receive information including at least the posting position information via the network 100. In this case, the user terminal 2 may acquire at least the posting position information from the received posting information and transmit it via the network 100. Further, the electronic leaflet transmission unit 111 may transmit store location information corresponding to the electronic leaflet to the user terminal 2. In this case, if the user terminal 2 has a navigation function, the route may be specified in the user terminal 2. Further, the user terminal 2 may perform navigation using the specified route.

  Moreover, in this Embodiment, although the case where the posting information acquisition part 101, the posting information storage part 102, the distance calculation part 105, and the posting information transmission part 106 was provided was demonstrated, the electronic leaflet transmission apparatus 1 is a posting information acquisition part. 101, post information storage unit 102, distance calculation unit 105, and post information transmission unit 106 may not be provided. If the posting information acquisition unit 101, the posting information storage unit 102, the distance calculation unit 105, and the posting information transmission unit 106 are not provided, posting is possible even if the posting information storage unit 102 acquired by the user terminal 2 from the server 3 is not provided. The identifier receiving unit 107 may accept a posted information identifier that can be related to information.

  Moreover, in this Embodiment, although the case where the posting information acquisition part 101, the posting information storage part 102, the distance calculation part 105, the posting information transmission part 106, and the identifier reception part 107 was provided was demonstrated, the electronic flyer transmission apparatus 1 is The posting information acquisition unit 101, the posting information storage unit 102, the distance calculation unit 105, the posting information transmission unit 106, and the identifier reception unit 107 may not be provided. When the posting information acquisition unit 101, the posting information storage unit 102, the distance calculation unit 105, the posting information transmission unit 106, and the identifier reception unit 107 are not provided, at least the posting position information acquired from the server 3 by the user terminal 2 is obtained. The posted position information receiving unit 108 may receive information including the information.

  When the identifier receiving unit 107 receives a unique ID associated with the posted information used by the server 3 that is the posted information identifier, the posted position information receiving unit 108 receives the server 3 via the network 100. Post position information may be accepted from.

  Moreover, the software which implement | achieves the electronic leaflet transmission apparatus 1 in this Embodiment is the following programs. In other words, the program stores in the store information storage unit in which one or more store information, which is information that associates an electronic leaflet, which is an electronic leaflet, with store location information, which is store location information regarding the electronic leaflet, is stored. At least post position information of post information selected by the user among post information that is posted to a server on the network and includes post position information that is position information related to posted content. Out of the positions indicated by the store position information of the store information stored in the store information storage unit and the post position information receiving unit, the store position information that matches the position indicated by the post position information received by the post position information receiving unit is specified. E-flyer that transmits an electronic flyer corresponding to the store location information specified by the store location information specifying unit and the store location information specifying unit Is a program for functioning as a signal unit.

  In the present embodiment, each process (each function) may be realized by centralized processing by a single device (system), or by distributed processing by a plurality of devices. May be. In the present embodiment, it goes without saying that two or more communication means existing in one apparatus may be physically realized by one medium.

  In the present embodiment, each component may be configured by dedicated hardware, or a component that can be realized by software may be realized by executing a program. For example, each component can be realized by a program execution unit such as a CPU reading and executing a software program recorded on a recording medium such as a hard disk or a semiconductor memory.

  In the program, the functions realized by the program do not include functions that can be realized only by hardware. For example, functions that can be realized only by hardware such as a modem and an interface card in an acquisition unit that acquires information, an output unit that outputs information, and the like are not included in the functions realized by the program.

  FIG. 11 is a schematic diagram showing an example of the external appearance of a computer that executes the program and implements the present invention according to the embodiment. The embodiment described above can be realized by computer hardware and a computer program executed on the computer hardware.

  In FIG. 9, the computer system 1100 includes a computer 1101 including a CD-ROM drive 1105 and an FD drive 1106, a keyboard 1102, a mouse 1103, and a monitor 1104.

  FIG. 10 is a diagram showing an internal configuration of the computer system 1100. In FIG. 10, in addition to the CD-ROM drive 1105 and the FD drive 1106, a computer 1101 is connected to an MPU 1111, a ROM 1112 for storing a program such as a boot-up program, and an MPU 1111. And a RAM 1113 that provides a temporary storage space, a hard disk 1114 that stores application programs, system programs, and data, an MPU 1111, a bus 1115 that interconnects the ROM 1112, and the like. The computer 1101 may include a network card (not shown) that provides connection to the LAN.

  A program for causing the computer system 1100 to execute the functions of the present invention according to the above embodiment is stored in the CD-ROM 1121 or the FD 1122, inserted into the CD-ROM drive 1105 or the FD drive 1106, and transferred to the hard disk 1114. May be. Instead, the program may be transmitted to the computer 1101 via a network (not shown) and stored in the hard disk 1114. The program is loaded into the RAM 1113 when executed. The program may be loaded directly from the CD-ROM 1121, the FD 1122, or the network.

  The program does not necessarily include an operating system (OS) or a third-party program that causes the computer 1101 to execute the functions of the present invention according to the above-described embodiment. The program may include only a part of an instruction that calls an appropriate function (module) in a controlled manner and obtains a desired result. How the computer system 1100 operates is well known and will not be described in detail.

  The present invention is not limited to the above-described embodiments, and various modifications are possible, and it goes without saying that these are also included in the scope of the present invention.

  As described above, the electronic leaflet transmission device and the like according to the present invention have an effect that the electronic leaflet related to the posting position information included in the posting information actively selected by the user can be presented to the user. Useful as.

DESCRIPTION OF SYMBOLS 1 Electronic flyer transmission apparatus 2 User terminal 3 Server 101 Contribution information acquisition part 102 Contribution information storage part 103 User position information reception part 104 User position information storage part 105 Distance calculation part 106 Contribution information transmission part 107 Identifier reception part 108 Contribution position information reception Unit 109 Store information storage unit 110 Store position information specifying unit 111 Electronic flyer transmitting unit 112 Route specifying unit 113 Route transmitting unit

Claims (8)

A store information storage unit that stores one or more store information that is information in which an electronic leaflet that is an electronic leaflet is associated with store location information that is store location information regarding the electronic leaflet;
And which is a position information regarding posted content posting location information that will receive information including at least the user terminal posting location information receiving unit,
Store location information that identifies store location information that matches the location indicated by the posted location information received by the posted location information receiving unit among the locations indicated by the store location information of the store information stored in the store information storage unit A specific part,
An electronic flyer transmitting unit that transmits an electronic flyer corresponding to the store location information specified by the store location information specifying unit ;
The electronic flyer transmitting device, which is the information included in the posting information acquired by the user terminal from the server on the network and selected by the user at the user terminal, is the posting position information from the user terminal received by the posting position information receiving unit . A user position information receiving unit for receiving user position information which is information on the current position of the user;
A route from the position indicated by the user position information received by the user position information receiving unit to the position indicated by the store position information specified by the store position information specifying unit using the posting position information of the post information selected by the user A route identifying unit that identifies
The electronic leaflet transmission device according to claim 1, further comprising: a route transmission unit that transmits the route specified by the route specification unit. The electronic leaflet stored in the store information storage unit is
Ri Information der transmittable periods, have two or more transmission period information for designating a specific area on the electronic flyers,
The electronic leaflet transmission unit
Currently transmits only a part of the electronic leaflet is within the period indicated by the transmission period information included in the electronic flyer, or period indicated by the transmission period information is transmitted to edit a region that is outside the period claim 1, wherein Item 3. The electronic leaflet transmission device according to Item 2 . The electronic leaflet transmission unit
The electronic leaflet transmission device according to any one of claims 1 to 3, wherein the store location information specified by the store location information specifying unit is also transmitted. A user terminal that transmits post position information to the electronic leaflet transmission device according to any one of claims 1 to 4,
One or more pieces of post information including post position information, which is position information related to the posted content, are received from the server, the received one or more pieces of post information are output, and one of the output one or more pieces of post information is output. Posting information selection operation is accepted from the user, posting position information included in the one posting information is transmitted to the electronic leaflet transmission device, and electronic leaflets are transmitted from the electronic leaflet transmission device in response to transmission of the posting position information. User terminal that receives and outputs. A store information storage unit that stores one or more store information that is information in which an electronic leaflet that is an electronic leaflet is associated with store location information that is store location information regarding the electronic flyer, and posting position information An electronic leaflet transmission method processed using a reception unit, a store location information specifying unit, and an electronic leaflet transmission unit,
The posting location information receiving unit, and the posting location information receiving step that will receive posting location information including at least information from the user terminal is position information regarding the content posted,
The store whose location information specifying unit matches the location indicated by the posted location information received in the posted location information receiving step among the locations indicated by the location information of the store information stored in the store information storage unit. A store location information specifying step for specifying location information;
The electronic leaflet transmission unit comprises an electronic leaflet transmission step for transmitting an electronic leaflet corresponding to the store position information specified in the store position information specifying step ,
The post location information received from the user terminal received in the post location information receiving step is obtained by the user terminal from a server on the network, and electronic leaflet transmission is information included in the post information selected by the user at the user terminal Method. A computer that can access a store information storage unit that stores one or more store information that is information that associates an electronic leaflet, which is an electronic leaflet, with store location information, which is store location information related to the electronic leaflet. The
And which is a position information regarding posted content posting location information that will receive information including at least the user terminal posting location information receiving unit,
Store location information that identifies store location information that matches the location indicated by the posted location information received by the posted location information receiving unit among the locations indicated by the store location information of the store information stored in the store information storage unit A specific part,
A program for functioning as an electronic flyer transmitting unit that transmits an electronic flyer corresponding to the store location information specified by the store location information specifying unit ,
The posting position information received from the user terminal received by the posting position information receiving unit is information included in the posting information acquired by the user terminal from the server on the network and selected by the user at the user terminal. Program to make it work . A program for causing a user terminal to transmit posting position information to the electronic leaflet transmission device according to any one of claims 1 to 4,
Receive one or more pieces of post information including post location information, which is location information about the posted content, from the server,
Output one or more post information received,
Accepting an operation for selecting one piece of post information out of the outputted one or more pieces of post information from the user,
Send post position information included in the one post information,
A program for causing a user terminal to function as receiving and outputting an electronic leaflet from the electronic leaflet transmitting apparatus in response to transmission of the posting position information.

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