JP5764869B2 - Advertisement device, advertisement method, and advertisement output program - Google Patents

Description

  The present invention relates to an advertisement apparatus, an advertisement method, and an advertisement output program that output advertisements.

  2. Description of the Related Art Conventionally, information such as advertisements provided to an unspecified number of people is mainly displayed using a display device or the like, or is output as audio from a speaker. However, in the form of information provision as described above, those who are interested in the advertisement are only consciously watching, and those who are not interested do not pay attention to the advertisement. Even if it gets into the ear, the level of recognition is not high.

  Therefore, the following proposal has been made as a technique for allowing many people to view advertisements. For example, a person in an image taken by an image input means such as a camera is detected, the attribute of the person is determined, and an advertisement suitable for the person is placed on a display board, a street, a shopping mall, or a department store There is known an interactive display device that outputs to a guide plate.

  In addition, with regard to advertising, there is known a technique for facilitating additional recruitment when a capacity shortage occurs for a advertised job. In this technique, the number of identified confirmed participants is compared with the recruitment capacity associated with the job offer condition to be processed, and the lack of capacity is determined. If it is determined by this capacity shortage determination that there is not enough capacity for the target job offer condition, the job seeker who has created additional recruitment display information associated with the job offer condition to be processed and requested the provision of the additional recruitment display information The additional recruitment display information is transmitted via the communication means. Further, the job applicant who received the additional application display information receives the additional application data associated with the job application condition included in the additional application display information from the job applicant who has received the additional application display information, and the job applicant who has transmitted the additional application data to the job application condition to be processed Mark as a confirmed participant.

  In addition, when a customer visits a store, a technology is known that determines whether the customer is an individual visit or a group visit, and notifies the customer of effective advertisements according to the customer visit form and customer attributes. It has been. In this technique, the store first performs customer membership registration and family member registration for a family member, and distributes a radio frequency identification (RFID) tag member card in which each member identification information is recorded in advance. Next, when the customer visits the store, a means for detecting the RFID tag of the membership card is provided near the entrance of the store, the membership number of the customer is acquired, and each visit of the member himself / herself and the group family is within a predetermined time It is determined whether the visit is an individual or a group (family, etc.). Then, an advertisement / promotion message corresponding to the customer's visit form and customer attributes is displayed on the terminal. The point of sale (POS) terminal is also provided with means for detecting the RFID tag of the membership card, and displays a sales promotion message of the sales floor to the customer.

JP 2000-105583 A JP 2004-030477 A JP 2006-1113819 A

  The present invention has been made in view of the above circumstances, and a message for promoting alignment of viewers who are currently lacking in a group in order to align a group of viewers who want to view advertisements together. Is provided to provide a technique for arranging viewers suitable for advertisement.

An advertising device that is one embodiment includes a recording unit, an attribute recognition unit, an attribute condition determination unit, a viewing instruction unit, and an output unit.
The recording unit records the advertisement information in association with the first attribute information indicating the characteristics of each of a plurality of viewers who want to view the advertisement information together.

  The viewer attribute recognition unit acquires feature information indicating the characteristics of each of the one or more viewers who are viewing the advertisement output from the output unit, and the second attribute based on the acquired feature information Generate information.

The attribute condition determination unit compares the second attribute information with the first attribute information, and determines whether or not the second attribute information includes all of the first attribute information.
When the viewing instruction unit determines that the second attribute information does not include all of the first attribute information, the viewing instruction unit includes the viewing that is included in the first attribute information and not included in the second attribute information. The third attribute information of each viewer is selected and notified to the viewer.

  When the output unit determines that the second attribute information includes all of the first attribute information, the output unit outputs the advertisement information recorded in the recording unit in association with the first attribute information. .

  According to the embodiment, it is possible to increase the number of suitable viewers for the advertisement by presenting a message for promoting viewing of the advertisement to the viewer.

It is a figure which shows one Example of the advertising apparatus of Embodiment 1. It is a figure which shows one Example of a structure of an advertisement apparatus. It is a figure which shows one Example of the data structure of an attribute information table. A is a diagram for explaining an example of the data structure of the advertisement table, B is a diagram for explaining an example of the data structure of the POS data table, and C is a diagram for explaining an example of the data structure of the product-advertisement table. It is. It is a figure which shows one Example of an advertisement apparatus. FIG. 10 is a flowchart illustrating an example of the second embodiment. It is a figure which shows one Example of a "condition state display image" and an "instruction message." It is a figure which shows one Example of the data structure of a group confirmation table. 10 is a flowchart showing an example of Embodiment 3. FIG. FIG. 10 is a flowchart illustrating an example of the fourth embodiment. It is a figure which shows an example of the data structure of the advertisement table of Embodiment 4. It is a figure which shows one Example of a "condition state display image" and an "instruction message." FIG. 10 is a flowchart illustrating an example of the fifth embodiment. It is a figure which shows one Example of the screen displayed when an output part initializes a display. FIG. 7A is a diagram illustrating an example of a screen displayed when collecting viewers in order to satisfy the satisfaction condition, and FIG. B is a diagram illustrating an example of a screen displayed when the satisfaction condition is satisfied. It is a figure which shows one Example of the screen displayed when gathering a viewer in order to satisfy the establishment conditions. A is a diagram showing an example of a screen displayed when collecting viewers to satisfy the establishment condition, and B is a diagram showing an example of a screen displayed when collecting viewers to satisfy the satisfaction condition. is there. It is a figure which shows one Example of the hardware constitutions of a computer.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
The first embodiment will be described.
FIG. 1 is a diagram illustrating an embodiment of an advertising device. The advertising device in FIG. 1 includes an input unit 1, a control unit 2, an output unit 3, and an output unit 4.

  The input unit 1 is a device that is installed to acquire feature data related to viewer characteristics that can determine viewer attributes (for example, gender, age, etc.). For example, a camera, a video camera, an infrared camera, etc. An image capturing device that acquires a still image or a moving image, such as a night vision camera, can be considered. Further, for example, a contact type or non-contact type storage medium reading device for acquiring the viewer's characteristic data stored in a storage medium possessed by the viewer of the advertising device, a microphone for acquiring the viewer's voice, etc. You may comprise by the sensor etc. which can acquire the characteristic data of a viewer.

  In the present embodiment, when the input unit 1 acquires a still image as feature data, it can be considered that images are captured at a preset interval. However, the photographing method and the image data acquisition method are not limited. Moreover, the installation position of the input part 1 is not limited to the place shown in FIG. Further, any number of these arbitrary devices may be installed in combination.

  The control unit 2 includes a processing unit 21 and a recording unit 26 which will be described later. The processing unit 21 includes an attribute recognition unit 22, an attribute condition determination unit 23, a viewing instruction unit 24, a group recognition unit 25, and the like. The control unit 2 controls the advertising device. The function of the control unit 2 may be realized by using a central processing unit (CPU) or a programmable device (such as a field programmable gate array (FPGA) or a programmable logic device (PLD)). Further, the control unit 2 determines whether or not there is a person who is viewing the advertisement output from the output unit 3 based on the input data acquired from the input unit 1. Data may be discarded.

  The determination of whether or not there is a viewer can be determined by whether or not the viewer has watched an advertisement for a preset time. For example, as shown in FIG. 1, if there is a viewer when the same feature data is acquired by the input unit 1 continuously for a preset time out of the people 100, 101, 102 in front of the output unit 3. judge. Further, when the input unit 3 is an image pickup device, it is determined whether or not there is a person watching an advertisement output from the output unit 3 based on a face direction, a line-of-sight direction, or the like with respect to the output unit 3. Also good. For example, in the case of FIG. 1, it may be determined that the person 101 is a person watching an advertisement output from the output unit 3. Also, for example, when the feature data is a voice, it is determined that there is a person who is watching an advertisement output from the output unit when a sound volume of a certain level or higher is detected in a human voice frequency band. May be.

  The output unit 3 is an output device for outputting advertisements. For example, at least one of a liquid crystal monitor, a bulletin board (which may use lightning, electronic paper, or the like), a speaker, or the like is connected to the control unit 2. Yes. Note that the output unit 3 is not limited as long as the content of the advertisement can be changed and output. In addition, an advertisement that the viewer wants to show to the viewer is output when an establishment condition described later is satisfied.

  The output unit 4 (beneficial information output unit) is a device that provides useful information to the viewer, and includes, for example, a ticket issuing device such as a coupon ticket issuer, and a storage medium that stores the viewer's feature information, for example, a mobile phone. An apparatus, a printer, and the like that provide information by communication to an information terminal such as a telephone or a PDA are connected to the control unit 2. Useful information is information provided only to those who have determined that the advertisement is being viewed, and is information such as bargain sales, discounts, coupons, privilege images, and the like. The output unit 3 may also be used as the output unit 4.

  FIG. 2 is a diagram illustrating an example of the relationship between the input unit 1, the control unit 2, and the output unit 3 of the advertising device. The control unit 2 acquires the data output from the input unit 1, generates a message to be provided to the viewer based on the data, and outputs the message to the output unit 3.

  The attribute recognition unit 22 processes the data acquired from the input unit 1 and outputs the processed data to the attribute condition determination unit 23. For example, when the input unit 1 is a video camera, the attribute recognition unit 22 receives image data (a signal included in a video signal or the like) and performs image recognition processing. The image recognition process is, for example, a process of discriminating a moving object and a fixed object, or a process of detecting a person included in the image information by a human image recognition process. Further, the image recognition process recognizes one or more people who have watched the target advertisement displayed on the output unit 3 for a certain period of time. For example, a feature of each recognized person is determined using a technique such as face image recognition processing, and a viewer is detected from the recognized persons. For example, it is detected that the face and eyes are facing the output unit 3.

  In the image recognition process, a process of recognizing whether the person is watching the output unit 3 or a person who is about to pass, or a process of counting the number of people is performed. In the case of performing the processing, for example, a method using image data captured using a camera that captures the region directly below the region where the viewer is to be recognized, a method using a plurality of cameras, and a pan / tilt / zoom function are provided. There is a method using a camera (PTZ camera). As a method of using a camera for photographing the viewer from directly above the area, for example, there is a method described in JP-A-6-223157. In this method, a camera is installed directly on the ceiling or the like, a change in a captured image is recognized by image processing, and a person who has passed this change is detected. Thereby, since the camera and the passage are facing each other, only the person who has passed can be photographed. Further, unlike when shooting from an oblique direction toward the direction in which a person walks, another person does not appear in the depth direction, and a passing person can be distinguished and detected correctly one by one. However, the process of recognizing whether the person is watching or just passing is not limited to the above technique.

  Further, as a method using a plurality of cameras, for example, there is a method described in JP-A-9-54894. In this method, not only directly below but also in the direction in which the person walks, a camera is installed to recognize the face of the passing person. Thereby, it is possible to acquire and recognize not only the number of passing persons but also the face images of the passing persons. However, the method using a plurality of cameras is not limited to the above technique.

  As a method using a PTZ camera, for example, there is a method described in JP-A-10-188145. In this method, a passing person is detected from widely captured images, and the face image of the person is acquired and recognized by panning / tilting / zooming the camera to the detected position. This makes it possible to detect (count) a person and acquire and recognize a face image with one camera. However, the method using the PTZ camera is not limited to the above technique.

  In the human image recognition process and the face image recognition process, first, sample image data relating to a plurality of persons and faces is recorded in advance in the recording unit 26 and the like. The sample image data is image data used for determining an attribute such as a person, height, body shape, face, sex, age, child, adult and the like. Next, learning processing is performed using the sample image data. For example, filter processing or the like is performed on the sample image data to convert the data string of pixels into a data string (data indicating a feature amount). Then, a common pattern or the like is extracted from a plurality of converted data and recorded. In the recognition process, the image data captured by the input unit 1 is subjected to a filter process or the like to convert from a pixel data string to a data string (data indicating a feature amount). Then, using the recorded common pattern or the like, it is analyzed whether or not there is a common pattern in the data string obtained by the recognition process. Even if unknown data other than the data learned by this analysis is input, it can be determined that the user is a person or a face. In determining whether or not they are the same person, the distance between the feature amount of the image recorded in advance and the feature amount of the input image data is calculated, and whether or not the person is the same person is calculated based on this distance. Can be determined.

  Note that the above-described human image recognition processing and face image recognition processing are performed using, for example, a dedicated device (such as an integrated circuit (IC)) or dedicated software having a function of performing human recognition and face recognition. Can be considered.

Next, the attribute recognizing unit 22 detects the attributes of each viewer who views the advertisement, using a human image recognition process or a face image recognition process.
When the input unit 1 is a storage medium reader, the attribute data included in the feature data is set for each of one or more feature data read from the storage medium by the storage medium reader within a predetermined time. It may be configured to detect or access an external database (not shown) and acquire attribute data stored in the database in association with the one or more feature data.

  Further, when the input unit is a microphone, the voice acquired by the microphone within a predetermined time may be analyzed and the attribute may be detected from the voiceprint. Moreover, you may comprise so that an attribute may be detected based on the sensing data acquired within the predetermined time with the sensor which can acquire other characteristic data.

Next, each attribute information (attribute information table) is generated.
For example, the attribute information is recorded in association with an image shooting date and time, a group identifier, a viewer identifier, and an attribute. In the example shown in FIG. 3, the attribute information includes “image shooting date / time”, “group identifier”, “viewer identifier”, “attribute 1 (gender)”, “attribute information 2 (age)”, and “attribute information 3 (glasses)”. doing. “Image shooting date / time” records the date / time when the image was shot. In this example, “2009/03/03/10: 20”, “2009/03/03/11: 21”, “2009/03/03/12: 00”, “2009/03/03/10: 25”,...・ ・ Is recorded. “Group identifier” gives the same group identifier to viewers in the same group when it is determined that the viewers are in the same group. In this example, “G1”, “G2”, “G3”, “G4”,... Are recorded. In “viewer identifier”, the identifier of the viewer is recorded. In this example, “ID1” “ID2” “ID3” “ID4” “ID5” “ID6” “ID7”... Are recorded. “Attribute 1 (gender)” records the gender of the viewer determined using human image recognition processing, face image recognition processing technology, or the like. In this example, “man”, “woman”, “woman”, “man”, “woman”, “woman”, “woman”,... Are recorded. In “attribute information 2 (age)”, the age of the viewer determined by using human image recognition processing or face image recognition processing technology is recorded. In this example, “old man”, “child”, “child”, “old man”, “child”, “middle age”, “young man”,... Are recorded. In this example, only “children”, “young people”, “middle-aged”, and “elderly people” are described. For example, “5 to 10 years old”, “11 to 20 years old”, “20 to 30 years old”,. The age may be set finely such as “40 to 50 years old”. In “attribute information 3 (glasses)”, it is recorded whether or not the viewer determined using human image recognition processing or face image recognition processing technology is wearing glasses. In this example, “NO” is recorded when it is determined that the user is not wearing glasses, and “YES” is recorded when it is determined that the user is wearing glasses. In addition, you may generate | occur | produce attribute information by detecting the animal, goods, etc. which a viewer has.

  Further, in the attribute information table of FIG. 3, viewers shown in the same image (the same shooting date and time) are recorded in the same group. If it is determined that the advertisement displayed on the output unit 3 is not viewed like the person 100 or the person 102 as shown in FIG. It is not recorded in the table. In addition, when the output unit 3 is a small display, it is considered that the viewers are close to each other when determining whether they are the same group. May be determined. However, when the output unit 3 is a large display, there are individuals and a plurality of groups who are simultaneously viewing the same advertisement. In such a case, it is desirable to determine the distance between the viewers and determine that viewers that are separated by a threshold or more are in different groups. In addition, when the viewer recorded in the attribute information table has not watched the advertisement after a certain time has elapsed, the data of the viewer recorded in the attribute information table may be deleted.

  The attribute condition determination unit 23 determines whether the attribute information of the viewer of the advertisement generated by the attribute recognition unit 22 satisfies the attribute information included in the establishment condition associated with the target advertisement.

  When the attribute information of the viewer of the advertisement includes only a part of the attribute information associated with the establishment condition of the target advertisement, the viewing instruction unit 24 satisfies the condition of establishment of the attribute information of the viewer of the advertisement Next, viewing instruction information described later is generated and notified to the output unit 3. Here, the establishment condition is recorded in the recording unit 26, and the advertisement information (contents of the advertisement to be displayed) associated with each of the plurality of advertisements is associated with attribute information indicating the characteristics of the viewer to be viewed. Information. For example, the people who want to watch advertisement A are a group of old men (eg grandfather), children or women or men (eg grandfather grandson), middle-aged women (eg grandson mom). At this time, it is conceivable that the advertisement information is associated with the old man as the attribute information, the child as the woman or the man, and the middle age as the attribute information.

  The viewing instruction information is a display that encourages viewers to gather people with attributes that satisfy the establishment condition so that the attribute information of the viewer of the advertisement satisfies the establishment condition. For example, if the establishment condition associated with the advertisement is an elderly man (eg grandfather), a child woman or man (grandfather grandson), and a middle age woman (grandson mother), If there is only the mother, the viewing instruction information that prompts the viewer to call the grandfather is generated. At this time, before displaying the viewing instruction information, it is conceivable to display a message asking the viewer such as “Is it a parent or child?” On the output unit 3 and confirm with the viewer. At that time, if the display content is correct, a predetermined operation may be performed, and when the predetermined operation can be confirmed by a group confirmation process described later, the viewing instruction information may be output. In other words, the above-mentioned current audience group (children and women, middle-aged women) is clearly mom and child and then calls grandpa to improve the accuracy of gathering viewers can do.

  In addition, when the establishment condition is satisfied, the viewing instruction unit 24 generates information for instructing a specific operation to a plurality of viewers of the same group who are viewing the target advertisement, and notifies the output unit 3 of the information. Furthermore, when the viewing instruction unit 24 obtains information indicating that the predetermined operation has been recognized from the group confirmation unit 25 described later, which recognizes the predetermined operation of each viewer of the group, information useful for the viewer is obtained. Generate and notify the output unit 3.

  When the input unit 1 is an image capturing device, the group confirmation unit 25 acquires image data input from the input unit via the attribute recognition unit 22 and performs a predetermined operation on the image data. It is determined whether or not a viewer is present, and the determination result is notified to the viewing instruction unit 24. Here, the predetermined operation is, for example, a gesture such as a V-sign or a thousand years old performed by a viewer.

  Note that the group confirmation process described above may be performed using, for example, a dedicated device (such as an IC) or dedicated software having a function of performing operation recognition. In addition to the group confirmation process, techniques of human image recognition processing and face image recognition processing may be used.

  For example, the image data acquired by the image capturing device may be output to the output unit 3 that is a display device provided with a touch panel, and the face images selected within a predetermined time may be determined as the same group.

Furthermore, when the input unit 1 is a storage medium reading device or a microphone, a plurality of feature data acquired within a predetermined time may be determined as the same group.
The recording unit 26 includes an attribute information table (see FIG. 3), an advertisement table (see A in FIG. 4), a POS data table (see B in FIG. 4), a product-advertisement table (see C in FIG. 4), and an operation (gesture). Etc.) is recorded. An action recognition table (refer to FIG. 8) used when instructing is recorded. The recording unit 26 records programs, tables, data, and the like. The recording unit 26 is a memory such as a read only member (ROM), a random access memory (RAM), or a hard disk. The recording unit 26 may record data such as parameter values and variable values, or may be used as a work area.

  An example of the data structure of the advertisement table, the POS data table, and the product-advertisement table will be described with reference to FIG. The advertisement table records at least an advertisement to be displayed on the output unit 3 and an established condition associated with the advertisement. The advertisement table shown in FIG. 4A includes “advertisement identifier”, “advertisement content”, “establishment condition”, “first useful information”, and “second useful information”. In the “advertisement identifier”, information for identifying an advertisement is recorded, for example, “advertisement ID 1”, “advertisement ID 2”,... In the “advertisement content”, the content (data) of the advertisement displayed on the output unit 3 is recorded. For example, “advertisement data 1 (school bag advertisement)”, “advertisement data 2 (desk advertisement)”, and so on are recorded. In this example, (school bag advertisement) (desk advertisement) is described for convenience, but is not actually recorded. In “Establishment conditions”, attributes of people who want to see the advertisement are recorded. In this example, “1 child, 1 adult, 1 elderly person”, “1 child, 2 adults, 2 elderly person”,... Are recorded as a group of viewers who want to see the advertisement. In this example, “one child, one adult, one elderly person” is described for convenience. However, the establishment conditions are further divided into “children”, “adults” (for example, 20-50 generations), and “old people”. On the other hand, it is desirable to assign “1”, “1”, and “1” as the number of people (“1” indicates one person). Furthermore, “children” are divided into “female” and “male” up to “teens”, and “adults” are “female” and “male” of “20s”, “30s”, “40s” and “50s”, respectively. “Old man” may be divided into “woman” and “male” of “60s”, “70s”, and “80s and above”. It is desirable to select an appropriate viewer according to the type of advertisement as the establishment condition. For example, items such as “attribute information 1 (gender)”, “attribute information 2 (age)”, and “attribute information 3 (glasses)” are prepared in association with “advertisement identifier”. Then, “attribute information 1 (sex)” is “female” “male”, “attribute information 2 (age)” is “children”, “young people”, “middle-aged”, “old man”, and “attribute information 3 (glasses)”. It is desirable to record information such as “Yes” and “No”. The “first useful information” is information provided to a viewer when the viewer collects viewers according to the establishment condition according to the displayed instruction. For example, information for providing the viewer with “coupon 30%”, “gift certificate”, etc. is recorded. In addition, information that is less useful than “first useful information” is recorded in “second useful information”. For example, “Coupon 5%”, “Coupon 10%”,... Are recorded.

  The POS data table of B in FIG. 4 is not necessarily recorded in the recording unit 26, but is a table used for generating the establishment condition of the advertisement table. In the POS data table, for example, when a certain product is purchased, what group has purchased the product is recorded. In this example, the POS data table has “product” and “purchase group”, and “school bag”, “desk”,... Are recorded in “product”. In the “purchase group”, “children, mothers, grandfathers”, “children, parents, grandparents”, etc. are recorded. The product-advertisement table in C of FIG. 4 is a table in which the advertisement content of the advertisement table is recorded in association with the product. In this example, “product” and “advertisement” are included, and “school bag”, “desk”,... Are recorded in “product”. In the “advertisement”, “advertisement data 1”, “advertisement data 2”, and so on are recorded. 4B is used to generate the “establishment condition” information in FIG. 4A (arrow 41), and the “advertisement” information in FIG. 4B is shown in FIG. 4A (advertising content) information (arrow 42), and “product” in FIG. 4B is information on “product” in C in FIG.

Next, the operation of the advertising device will be described.
FIG. 5 is a diagram showing an embodiment of the advertising device. In step S1 of FIG. 5, the attribute recognizing unit 22 acquires image data in the vicinity of the output unit 3 photographed by the input unit 1, performs image recognition processing, and generates attribute information when a viewer is detected. The process proceeds to S2 (Yes). If not detected, the process proceeds to step S4 (No). The vicinity of the output unit 3 is, for example, a range that can be photographed by the input unit 1 or a range where an advertisement can be viewed, and is preferably set in advance.

  In step S2, the attribute condition determination unit 23 displays the “establishment conditions” of the advertisement table recorded in the recording unit 26 corresponding to the advertisement currently displayed on the output unit 3, and the attribute information for each group in the attribute information table. A comparison is made to determine whether the satisfaction condition is satisfied. When satisfied, the process proceeds to step S5 (Yes), and when not satisfied, the process proceeds to step S3 (No).

  In step S3, the attribute condition determination unit 23 sets the “establishment condition” of the advertisement table recorded in the recording unit 26 corresponding to the advertisement currently displayed on the output unit 3, and each group recorded in the attribute information table. It is determined whether or not the pieces of attribute information partially match. If there is a partial match, the process proceeds to step S6 (Yes), and if there is no match, the process proceeds to step S4 (No).

  In step S4, the viewing instruction unit 24 continuously displays the current advertisement because there is no viewer. Also, even if there are viewers, the current advertisement is continuously displayed when the attributes do not match any of the conditions for establishment and some of them. Note that the continuous display of advertisements refers to a state in which advertisements not intended for a specific viewer are displayed while being sequentially switched as scheduled.

In step S5, the viewing instruction unit 24 provides useful information to the viewer, assuming that the satisfaction condition is satisfied. In addition, when the establishment condition is satisfied, an advertisement that the viewer wants to show is output.
In step S6, assuming that the viewing instruction unit 24 partially satisfies the satisfaction condition, information is provided to the viewer so as to collect viewers necessary to satisfy the satisfaction condition.

  As described above, in order to align the group of viewers who want to view the advertisement, a message that promotes the alignment of the viewers who are lacking in the current group of recognized viewers is suitable for the advertisement. You can align your audience.

  In addition, viewers who want to see advertisements can be actively collected. In other words, it does not place an advertisement that matches a person who happens to be present, but asks the person who is present to increase the number of viewers of the advertisement that the person is interested in. In addition, the act of “calling” bothered the impression of both the person who was initially interested in the advertisement and the person who was called into it, rather than just showing the matching one-way. Can be raised. Further, by clearly indicating the viewers who are lacking, it is possible to increase the purchase probability of a product that exhibits an advertising effect when a specific viewer group is available.

Embodiment 2 will be described.
FIG. 6 is a flowchart illustrating an example of the second embodiment. In step S601 in FIG. 6, the advertisement table (see A in FIG. 4) created using the POS data table (see B in FIG. 4) and the product-advertisement table (see C in FIG. 4) is recorded in the recording unit 26. . The advertisement table has conditions for establishment. For example, an advertiser or an advertising agency that provides an advertisement to the control unit 2 may record the advertisement table in the recording unit 26.

  In step S602, the attribute recognition unit 22 acquires the image data output from the input unit 1, detects a viewer using the image data, and if a viewer is detected, the process proceeds to step S603 (Yes). If no viewer is detected, the process proceeds to step S602 (No).

  In step S <b> 603, the attribute recognition unit 22 generates attributes for each viewer and records them in the attribute information table of the recording unit 26. For example, as shown in FIG. 3, “view date / time”, “group identifier”, “viewer identifier”, “attribute information 1 (gender)”, “attribute information 2 (age)”, “attribute information 3 (glasses)” of each viewer. "..." is generated and recorded.

  In step S604, whether or not the attribute information recorded in the establishment condition of the advertisement table by the attribute condition determination unit 23 matches the attribute information of each viewer recorded in the attribute information table generated in step S603. Determine. If they match, the process proceeds to step S608 (Yes), and if they do not match, the process proceeds to step S605 (No). For example, when the establishment condition of the advertisement table is “1 child, 1 adult, 1 elderly person”, the attribute information of each viewer of the recognized group is shown in the table “Recognized attribute type” in FIG. It is assumed that the attribute information is “1 child, 1 adult, 1 elderly person”. In that case, since all the attribute information of the viewers recognized as the fulfillment conditions match, the process proceeds to step S608 (Yes). On the other hand, the attribute information of each viewer of the recognized group is “1 child, 1 adult”, “1 elderly person, 1 child” and “1 child” shown in the table “Recognized attribute types” in FIG. Suppose that the attribute information is as follows. In this case, since the attribute information of each viewer recognized as the fulfillment condition partially matches, the process proceeds to step S605 (No). Note that when there are a plurality of groups viewing the advertisement, it is determined whether the establishment condition is established for each group, and the determination result is recorded in the recording unit 26 or the like. When the attribute information of the group viewer includes the establishment condition, the process may proceed to step S608 (Yes) if the establishment condition is satisfied. For example, when the establishment condition is “1 child, 1 adult, 1 elderly person” and the attribute of each viewer of the recognized group is “2 children, 2 adults, 2 elderly people” It may be determined that the establishment condition is satisfied.

  In step S605, the condition of attribute information to be displayed for the viewing instruction unit 24 to satisfy the establishment condition is specified. For example, when the establishment condition of the advertisement table is “1 child, 1 adult, 1 elderly person”, the attribute information of each viewer of the recognized group is shown in the table “Recognized attribute type” in FIG. It is assumed that the attribute information is “1 child, 1 adult”, “1 elderly person, 1 child”, “1 child”. When the attribute information of each viewer of the recognized group is “one child, one adult”, the viewer attribute information necessary for the establishment condition is established with the attributes of each viewer of the recognized group. From the difference in conditions, it is identified as “one elderly person”. Similarly, when the attribute of each viewer of the recognized group is “one elderly person and one child”, the attribute information of each viewer of the recognized group is “one child”. Is identified as “one elderly person, one adult person”.

  In step S606, the viewing instruction unit 24 creates an instruction message based on the attribute information condition for satisfying the establishment condition, and the output unit 3 displays the instruction message. In this example, “condition state display image” “instruction message” (viewing instruction information) in the range 701 in the table of FIG. 7 is displayed. In this example, in the condition state display image, the viewer who is lacking is indicated by a dotted line, and the recognized viewer is indicated by a solid line. In addition, you may change a color instead of distinguishing with a dotted line and a continuous line. Regarding the instruction message, a message to be displayed in a table may be fixedly prepared as shown in FIG. 7, but the instruction message may be automatically generated from information of a viewer who lacks the instruction message. This is realized by associating keywords corresponding to attributes in advance. For example, in the case of attribute information 1: male and attribute information 2: elderly, the keyword “Grandpa” is linked. Further, a message template to be displayed is prepared, and an instruction message corresponding to the recognized attribute information is automatically generated. For example, a template “Please bring an“ attribute keyword ”” is prepared, and the “attribute keyword” portion is replaced, and a message “Please bring grandpa” is created. In the case where there are a plurality of viewers that are insufficient, for example, a template “Please bring“ attribute keyword 1 ”,“ attribute keyword 2 ”,... If there are two viewers that are insufficient, and attribute keyword 1 corresponding to “attribute keyword 1” is “grandpa” and attribute keyword 2 corresponding to “attribute keyword 2” is “mother”, then “grandpa and Create an instruction message such as “Mother with me”. Here, in the case of replacement, a table in which attribute keywords associated with attributes are clearly used is used. For example, the table has a plurality of attribute keywords and is associated with the attribute information “attribute information 1”, “attribute information 2”,... In FIG. If “attribute information 1” is “male” and “attribute information 2” is “old man”, “Grandpa” is called and replaced as an attribute keyword. If “attribute information 1” is “female” and “attribute information 2” is “middle-aged”, “mother” is called and replaced as an attribute keyword.

  In step S <b> 607, the viewer currently recognized by the attribute recognition unit 22 is recorded in the recording unit 26. When the viewer is recorded, feature information is recorded so that it can be determined whether or not the viewer is the same person when it is recognized next. For example, a table is created, and information indicating that a message has been displayed to collect viewers that are lacking in the currently recognized viewers is associated with the feature information of viewers and viewer groups. “Completed” is provided, and “Instructions have been presented” is flagged and recorded. When this “instructions have been presented” flag is set (“1”), it is assumed that the currently recognized viewers are gathering viewers who are insufficient for the establishment condition. When a certain period of time has passed, the flag of “presentation completed” is stopped (“0”). When the display message of the display unit 3 displays an instruction message for a certain period of time, the display of the output unit 3 is initialized, and the process proceeds to step S602. Alternatively, when it is recognized that the viewer who presented the message has stopped viewing, the process proceeds to step S602. The recognition of whether or not to quit viewing is judged by recognizing that the face direction or line of sight is off, contrary to the recognition of the viewing state described above.

  In step S608, after the viewing instruction information is executed, it is performed to determine that the satisfaction condition is satisfied. Regardless of whether viewing instruction information has been implemented, if the condition is satisfied, if useful viewing information is to be output, this step is ignored and the process proceeds to the next step S609. In step S608, the attribute recognition unit 22 determines whether or not the viewer or the viewer group is recorded in S607. If the viewer recorded in step S607 is included, the process proceeds to step S609 (Yes). If the group does not collect viewers and satisfies the establishment condition from the beginning, the process proceeds to step S602 (No). For example, a comparison is made between the attribute detected by the attribute recognizing unit 22 and the attribute information of a group flagged as “indicated” in the attribute information table. As a result, when it is determined that the same viewer is included, the process proceeds to step S609 (Yes). In addition, in order to improve the accuracy of determining whether or not the viewers are the same, detailed information such as the color of the viewer's clothes and the skin color is also recorded in the table, and this detailed information is stored. The determination accuracy may be improved by using it.

  In step S609, the attribute recognition unit 22 notifies the viewing instruction unit 24 of the determination result via the attribute condition determination unit 23. Note that the attribute recognition unit 22 may directly notify the viewing instruction unit 24 of the determination result. The viewing instruction unit 24 selects an operation instruction (instruction message) to be displayed on the output unit 3 with reference to the operation recognition table of the recording unit 26 and notifies the output unit 3 for display. For example, the viewing instruction section 24 refers to the motion recognition table shown in FIG. 8 to detect the establishment condition, and in the case of “one child, one adult, one elderly person”, “V-sign with everyone” Get! " In the case of "1 child, 1 adult", get "Please do everything together!"

  In step S610, while the instruction message displayed on the output unit 3 is displayed, the action recognition unit 25 recognizes whether the viewers of the recognized group have performed an action according to the instruction message. For example, motion recognition is determined by using motion recognition processing, human image recognition processing, face image recognition processing technology, or the like.

  In step S611, the viewing instruction unit 24 displays information useful to the viewer. For example, referring to the advertisement table shown in FIG. 4A, information corresponding to the current advertisement is acquired from the “first useful information”. Next, the viewing instruction unit 24 outputs the information to the output unit 3 and outputs that the output unit 3 provides the user with “coupon 30%”, “gift certificate”, and the like. Also, the viewing instruction unit 24 displays an advertisement (current advertisement) to the viewer. For example, referring to the advertisement table shown in FIG. 4A, the advertisement data (advertisement information) corresponding to the establishment condition is acquired from the “advertisement content”, and the output unit 3 outputs the advertisement. In that case, the output part 4 provides a viewer with a coupon and a gift certificate based on this information. At this time, “condition state display image” and “instruction message” in the range 702 in the table of FIG. 7 are displayed. After a certain period of time has elapsed or after the user has acquired useful information, the viewing instruction unit 24 initializes the display of the output unit 3 in step S612. The display method will be described later.

  As described above, in order to align the group of viewers who want to view the advertisement, a message that promotes the alignment of the viewers who are lacking in the current group of recognized viewers is suitable for the advertisement. You can align your audience.

  In addition, viewers who want to see advertisements can be actively collected. In other words, it does not place an advertisement that matches a person who happens to be present, but asks the person who is present to increase the number of viewers of the advertisement that the person is interested in. In addition, the act of “calling” bothered the impression of both the person who was initially interested in the advertisement and the person who was called into it, rather than just showing the matching one-way. Can be raised. Further, by clearly indicating the viewers who are lacking, it is possible to increase the purchase probability of a product that exhibits an advertising effect when a specific viewer group is available.

  Also, even if it is just called, it may be unpleasant and not lead to actual purchase, so by adding incentives such as coupons at that time, the calling person can appeal a bargain and not only leave an impression, In addition, purchase motivation can be increased.

A third embodiment will be described.
FIG. 9 is a flowchart illustrating an example of the third embodiment. In the third embodiment, different useful information is provided to viewers depending on whether or not viewers are collected to satisfy the establishment condition. In the third embodiment, steps S601 to S607 are the same processing as in the second embodiment.

  In step S <b> 901, the attribute recognition unit 22 notifies the viewing instruction unit 24 of the determination result via the attribute condition determination unit 23. Note that the attribute recognition unit 22 may directly notify the viewing instruction unit 24 of the determination result. The viewing instruction unit 24 selects an operation instruction (instruction message) to be displayed on the output unit 3 with reference to the group confirmation table of the recording unit 26 and notifies the output unit 3 for display. For example, the viewing instruction unit 24 refers to the group confirmation table shown in FIG. 8 to detect the establishment condition. In the case of “one child, one adult, one elderly person”, “V-sign with everyone” Get! " In the case of "1 child, 1 adult", get "Please do everything together!"

  In step S902, while the instruction message displayed on the output unit 3 is displayed, the group confirmation unit 25 recognizes whether all the viewers of the recognized group have performed an operation according to the instruction message. For example, motion recognition is determined by using motion recognition processing, human image recognition processing, face image recognition processing technology, or the like.

In step S903, it is determined whether or not the attribute recognition unit 22 is a viewer or a viewer group viewer recorded in S607. When the viewer recorded in step S607 is included, the process proceeds to step S905 (Yes). If the group satisfies the formation condition from the beginning without collecting viewers, the process proceeds to step S904 (No).
In step S904, the viewing instruction unit 24 that displays second useful information useful for the viewer displays information useful for the viewer. For example, referring to the advertisement table shown in FIG. 4A, information corresponding to the current advertisement is acquired from the “second useful information”. Next, the viewing instruction unit 24 outputs the information to the output unit 4 to display that the output unit 3 provides the viewer with “coupon 5%”, “coupon 10%”, and the like. In that case, the output part 4 provides a viewer with a coupon and a gift certificate based on this information.

  In step S905, the viewing instruction unit 24 displays information useful to the viewer. For example, referring to the advertisement table shown in FIG. 4A, information corresponding to the current advertisement is acquired from “first useful information” that is more useful than “second useful information”. Next, the viewing instruction unit 24 outputs the information to the output unit 3 to display that the output unit 3 provides the user with “coupon 30%”, “gift certificate”, and the like.

  Also, the viewing instruction unit 24 displays an advertisement to the viewer. For example, referring to the advertisement table shown in FIG. 4A, the advertisement data (advertisement information) corresponding to the establishment condition is acquired from the “advertisement content”, and the output unit 3 outputs the advertisement.

In step S906, the viewing instruction unit 24 initializes the display of the output unit 3. The display method will be described later.
As described above, in order to align the group of viewers who want to view the advertisement, a message that promotes the alignment of the viewers who are lacking in the current group of recognized viewers is suitable for the advertisement. You can align your audience.

  In addition, viewers who want to see advertisements can be actively collected. In other words, it does not place an advertisement that matches a person who happens to be present, but asks the person who is present to increase the number of viewers of the advertisement that the person is interested in. In addition, the act of “calling” bothered the impression of both the person who was initially interested in the advertisement and the person who was called into it, rather than just showing the matching one-way. Can be raised.

  Also, even if it is just called, it may be unpleasant and not lead to actual purchase, so by adding incentives such as coupons at that time, the calling person can appeal for a bargain and not only leave an impression In addition, it is possible to increase the willingness to purchase.

A fourth embodiment will be described.
FIG. 10 is a flowchart illustrating an example of the fourth embodiment. In step S1001 in FIG. 10, an advertisement table (see FIG. 11) created using the POS data table (see B in FIG. 4) and the product-advertisement table (see C in FIG. 4) is recorded in the recording unit 26. For example, an advertiser or an advertising agency that provides an advertisement to the control unit 2 may record the advertisement table in the recording unit 26.

FIG. 11 is a diagram illustrating an example of the data structure of the advertisement table according to the fourth embodiment.
The advertisement table of FIG. 11 records at least advertisements to be displayed on the output unit 3 and establishment conditions associated with the advertisements. The advertisement table shown in FIG. 11 has "advertisement identifier", "advertisement content", "establishment condition", "promotion condition 1", "promotion condition 2", ... "first useful information" and "second useful information". ing. In the “advertisement identifier”, information for identifying an advertisement is recorded, for example, “advertisement ID 1”, “advertisement ID 2”,... In the “advertisement content”, the content (data) of the advertisement displayed on the output unit 3 is recorded. For example, “advertisement data 1 (school bag advertisement)”, “advertisement data 2 (desk advertisement)”, and so on are recorded. In this example, (school bag advertisement) (desk advertisement) is described for convenience, but is not actually recorded. In “Establishment conditions”, attributes of people who want to see the advertisement are recorded. In this example, “1 child, 1 adult, 1 elderly person”, “1 child, 2 adults, 2 elderly person”,... Are recorded as a group of viewers who want to see the advertisement. In this example, “one child, one adult, one elderly person” is described for convenience. However, the establishment conditions are further divided into “children”, “adults” (for example, 20-50 generations), and “old people”. It is desirable to assign the number of people “1”, “1”, and “1” (“1” indicates one person). Furthermore, “children” are divided into “female” and “male” up to “teens”, and “adults” are “female” and “male” of “20s”, “30s”, “40s” and “50s” “Old man” may be divided into “woman” and “male” of “60s”, “70s”, and “80s and above”. It is desirable to select an appropriate viewer according to the type of advertisement as the establishment condition. For example, items such as “attribute information 1 (sex)”, “attribute information 2 (age)”, and “attribute information 3 (glasses)” are prepared in association with the “advertisement identifier”. Then, “attribute information 1 (sex)” is “female” “male”, “attribute information 2 (age)” is “children”, “young people”, “middle-aged”, “old man”, and “attribute information 3 (glasses)”. It is desirable to record information such as “Yes” and “No”. In “promotion condition 1”, “promotion condition 2”,..., Some attributes of the establishment conditions are recorded. In the example of FIG. 11, since the establishment condition is “1 child, 1 adult, 1 elderly person” in “promotion condition 1”, “1 child, 1 elderly person” “ Record one adult and one elderly person. In addition, since the establishment condition of “promotion condition 2” is “1 child, 2 adults, 2 elderly people”, “1 child, 2 elderly people” and “1 child” are part of the establishment conditions. Record one adult. The “first useful information” is information provided to a viewer when the viewer collects viewers according to the establishment condition according to the displayed instruction. For example, information for providing the viewer with “coupon 30%”, “gift certificate”, etc. is recorded. In addition, information that is less useful than “first useful information” is recorded in “second useful information”. For example, “Coupon 5%”, “Coupon 10%”,... Are recorded.

  In step S1002, the attribute recognition unit 22 acquires the image data output from the input unit 1, detects the viewer using the image data, and if a viewer is detected, proceeds to step S1003 (Yes). To do. When a viewer is not detected, it transfers to step S1002 (No).

In step S1003, as in step S603, the attribute recognition unit 22 generates attribute information for each viewer and records it in the attribute information table of the recording unit 26.
In step S1004, as in step S604, the attribute condition determination unit 23 sets the attribute information recorded in the establishment condition of the advertisement table and the attribute information of each viewer recorded in the attribute information table generated in step S1003. Determine whether you are doing it. If they match, the process moves to step S1009 (Yes), and if they do not match, the process moves to step S1005 (No).

  In step S1005, whether there is a promotion condition that the attribute condition determination unit 23 matches with the attribute recorded in the promotion condition of the advertisement table and the attribute information of each viewer recorded in the attribute information table generated in step S1003. Determine whether or not. If they match, the process proceeds to step S1006 (Yes), and if they do not match, the process proceeds to step S1002 (No). In the example of FIG. 11, when the recognized group attribute of the viewer is “one child, one elderly person”, it matches with “one child, one elderly person” in “promotion condition 1” in FIG. 11. Therefore, the process proceeds to step S1006 (Yes).

In step S1006, as in step S605, the attribute that prompts the message is specified from what the viewing instruction unit 24 recognizes as the establishment condition.
In step S1007, as in step S606, viewing instruction information for satisfying the establishment condition is acquired, and a message is created and displayed based on the viewing instruction information. In this example, “condition state display image” and “instruction message” in the range of 1202 and 1204 in the table of FIG. 12 are displayed. In this example, the viewers who are lacking are indicated by dotted lines, and the viewers who are recognized are indicated by solid lines. In addition, you may change a color instead of distinguishing with a dotted line and a continuous line.

In step S1008, as in step S607, the viewer currently recognized by the attribute recognition unit 22 is recorded in the recording unit 26.
In step S1009, similarly to step S608, the attribute recognition unit 22 determines whether or not the viewer or the viewer group is recorded in S1008. If the viewer recorded in step S1008 is included, the process proceeds to step S1010 (Yes). If the group does not collect viewers and satisfies the establishment condition from the beginning, the process proceeds to step S1002 (No).

  In step S1010, as in step S609, the attribute recognition unit 22 notifies the viewing instruction unit 24 of the determination result via the attribute condition determination unit 23. Then, the viewing instruction unit 24 selects an operation instruction (instruction message) to be displayed on the output unit 3 with reference to the group confirmation table of the recording unit 26, notifies the output unit 3 for display.

  In step S1011, in the same manner as in step S610, whether the viewer of the recognized group performed an operation according to the instruction message while the instruction message displayed on the output unit 3 is displayed by the group confirmation unit 25 is displayed. recognize. At that time, “condition state display image” and “instruction message” in the range 1201 and 1203 in the table of FIG. 12 are displayed.

  In step S1012, as in step S610, the viewing instruction unit 24 displays information useful to the viewer. For example, referring to the advertisement table shown in FIG. 11, information corresponding to the current advertisement is acquired from “first useful information”. Next, the viewing instruction unit 24 outputs the information to the output unit 3 to display that the output unit 3 provides the user with “coupon 30%”, “gift certificate”, and the like. Also, the viewing instruction unit 24 displays an advertisement to the viewer. For example, referring to the advertisement table shown in FIG. 4A, the advertisement data (advertisement information) corresponding to the establishment condition is acquired from the “advertisement content”, and the output unit 3 outputs the advertisement. In step S1013, the viewing instruction unit 24 initializes the display of the output unit 3. The display method will be described later.

  As described above, in order to align the group of viewers who want to view the advertisement, a message that promotes the alignment of the viewers who are lacking in the current group of recognized viewers is suitable for the advertisement. You can align your audience.

  In addition, viewers who want to see advertisements can be actively collected. In other words, it does not place an advertisement that matches a person who happens to be present, but asks the person who is present to increase the number of viewers of the advertisement that the person is interested in. In addition, the act of “calling” bothered the impression of both the person who was initially interested in the advertisement and the person who was called into it, rather than just showing the matching one-way. Can be raised. Further, by clearly indicating the viewers who are lacking, it is possible to increase the purchase probability of a product that exhibits an advertising effect when a specific viewer group is available.

  Also, even if it is just called, it may be unpleasant and not lead to actual purchase, so by adding incentives such as coupons at that time, the calling person can appeal for a bargain and not only leave an impression In addition, it is possible to increase the willingness to purchase.

Embodiment 5 will be described.
FIG. 13 is a flowchart illustrating an example of the fifth embodiment. In the fifth embodiment, different useful information is provided to viewers depending on whether or not viewers are collected to satisfy the establishment condition. In the fifth embodiment, steps S1001 to S1007 are the same processing as in the fourth embodiment.

  In step S <b> 1301, the attribute recognition unit 22 notifies the viewing instruction unit 24 of the determination result via the attribute condition determination unit 23. Note that the attribute recognition unit 22 may directly notify the viewing instruction unit 24 of the determination result. The viewing instruction unit 24 selects an operation instruction (instruction message) to be displayed on the output unit 3 with reference to the group confirmation table of the recording unit 26 and notifies the output unit 3 for display.

  In step S1302, while the instruction message displayed on the output unit 3 is displayed, the group confirmation unit 25 recognizes whether all the viewers of the recognized group have performed an operation according to the instruction message. For example, motion recognition is determined by using motion recognition processing, human image recognition processing, face image recognition processing technology, or the like.

  In step S1303, the attribute recognition unit 22 determines whether the viewer is currently recognized. If the viewer recorded in step S1008 is included, the process proceeds to step S1305 (Yes). If the group satisfies the formation condition from the beginning without collecting viewers, the process proceeds to step S1304 (No).

  In step S1304, the second viewing information useful for the viewer is displayed. The viewing / viewing instruction unit 24 displays the information useful for the viewer. For example, referring to the advertisement table shown in FIG. 11, information corresponding to the current advertisement is acquired from “second useful information”. Next, the viewing instruction unit 24 outputs the information to the output unit 4 to display that the output unit 3 provides the viewer with “coupon 5%”, “coupon 10%”, and the like. In that case, the output part 4 provides a viewer with a coupon and a gift certificate based on this information.

  In step S1305, the viewing instruction unit 24 displays information useful to the viewer. For example, with reference to the advertisement table shown in FIG. 11, information corresponding to the current advertisement is acquired from “first useful information” more useful than “second useful information”. Next, the viewing instruction unit 24 outputs the information to the output unit 3 to display that the output unit 3 provides the user with “coupon 30%”, “gift certificate”, and the like.

  Also, the viewing instruction unit 24 displays an advertisement to the viewer. For example, referring to the advertisement table shown in FIG. 4A, the advertisement data (advertisement information) corresponding to the establishment condition is acquired from the “advertisement content”, and the output unit 3 outputs the advertisement.

In step S1306, the viewing instruction unit 24 initializes the display of the output unit 3. The display method will be described later.
As described above, in order to align the group of viewers who want to view the advertisement, a message that promotes the alignment of the viewers who are lacking in the current group of recognized viewers is suitable for the advertisement. You can align your audience.

  In addition, viewers who want to see advertisements can be actively collected. In other words, it does not place an advertisement that matches a person who happens to be present, but asks the person who is present to increase the number of viewers of the advertisement that the person is interested in. In addition, the act of “calling” bothered the impression of both the person who was initially interested in the advertisement and the person who was called into it, rather than just showing the matching one-way. Can be raised. Further, by clearly indicating the viewers who are lacking, it is possible to increase the purchase probability of a product that exhibits an advertising effect when a specific viewer group is available.

  Also, even if it is just called, it may be unpleasant and not lead to actual purchase, so by adding incentives such as coupons at that time, the calling person can appeal for a bargain and not only leave an impression In addition, it is possible to further increase purchase motivation.

A display method will be described.
FIG. 14 is a diagram illustrating an example of a screen displayed when the output unit 3 initializes display in the second, third, fourth, and fifth embodiments. An advertisement display area 1401 and an attribute condition display area 1402 are displayed on the display screen 1400 of FIG. In the advertisement display area 1401, before the condition is established, contents that can be viewed as fulfillment conditions are met, details of services, and the like are displayed. You may simply display a scheduled advertisement. When the condition is satisfied, the advertisement content (image, moving image, etc.) shown in FIGS. 4 and 11 is displayed. Further, it is displayed that useful information can be obtained when the fulfillment conditions displayed in the attribute condition display area 1402 are met. In the attribute condition display area 1402, the fulfillment conditions are displayed side by side. For example, an illustration corresponding to the viewer's attribute may be displayed as the establishment condition. In addition, it may be displayed how many viewers satisfy the establishment condition today. In FIG. 14, “18”, “5”, “22”, and “3” indicate how many viewers satisfy the establishment condition today. The numbers are displayed. However, the screen displayed at the time of initialization is not limited to the above.

  FIGS. 15A and 15B show an example of a screen displayed when gathering viewers to satisfy the satisfaction condition when the output unit 3 does not satisfy the satisfaction condition in the second, third, fourth, and fifth embodiments. It is a figure which shows an example. In FIG. 15A, the attribute condition display area 1402 displays the currently recognized viewer attributes and the missing viewer attributes separately. In FIG. 15A, since it is that the grandfather, the mother, and the child meet together, the grandfather who is an insufficient viewer in the attribute condition display area 1402 is indicated by a dotted line, and the mother and the child are indicated by a solid line. To display. Furthermore, a message such as “Take me grandpa!” Is displayed. In this example, the dotted line and the solid line are used for distinction, but the color may be changed for distinction.

  B of FIG. 15 is a screen displayed when the satisfaction condition is satisfied in the attribute condition display area 1402. In B of FIG. 15, the fulfillment condition is that the grandfather, the mother, and the child are aligned, so that the fulfillment condition is satisfied is displayed in the attribute condition display area 1402 by displaying the grandfather, the mother, and the child as solid lines. In addition, display with "Congratulations !!" In addition, when providing useful information to the viewer, “coupon issuance” is displayed.

  If there is a reader such as FeliCa (registered trademark), coupon information is transferred to Osaifu-Keitai (registered trademark). If the printer is on, print the coupon. If neither is present, a two-dimensional barcode or a secret keyword may be displayed on the screen.

  FIG. 16 is a diagram illustrating an example of a screen displayed when gathering viewers to satisfy the satisfaction condition when the output unit 3 does not satisfy the satisfaction condition in the second, third, fourth, and fifth embodiments. It is. For example, when a plurality of conditions are established, if one of the conditions is “Grandpa, Mom, Child” or “Dad, Mom, Child”, the currently recognized viewer is Child 1 Suppose you are a person. In that case, a message prompting to gather a plurality of viewers is displayed simultaneously. In the example of FIG. 16, a message “Please bring your father and mom!” Is displayed together with “Grandpa and mom!”. In addition, “Grandpa and mom are brought together!” Is displayed, the illustrations of grandpa and mom are shown by dotted lines, and the children are shown by solid lines. Also, the message “Take your dad and mom!” Is displayed, the illustrations of the dad and mom are shown by dotted lines, and the children are shown by solid lines.

  Further, instead of displaying a plurality of messages, a display is made that satisfies the establishment condition with a small number of times that the establishment condition has been satisfied. For example, consider the case where there are “Grandpa, Mom, Child” and “Dad, Mom, Child” in the establishment conditions. If the conditions for establishing “dad, mom, and child” are achieved more often, a message that satisfies the conditions for satisfying “grandpa, mom, and child” may be selected and displayed. Moreover, you may display what has a higher advertising effect.

  17A and 17B show an example of a screen displayed when gathering viewers to satisfy the satisfaction condition when the output unit 3 does not satisfy the satisfaction condition in the second, third, fourth, and fifth embodiments. It is a figure which shows an example. As shown in the attribute condition display area 1402 of FIG. 17A, an “emergency command” or the like may be displayed. In this example, it is conceivable to display such as “Align the following members” ... “Mission clear and you can see a special video”.

In B of FIG. 17, “current discount rate 10%”, “If you bring grandpa, discount rate 30%”, a meter 1701 indicating a coupon discount rate may be displayed.
A configuration when the embodiment is realized as a computer will be described.

FIG. 18 is a diagram illustrating an example of a hardware configuration of a computer that can realize the apparatus described in the first, second, third, fourth, and fifth embodiments and the display method.
A computer hardware 1800 includes a CPU 1801, a recording unit 1802, a recording medium reading device 1803, an input / output interface 1804 (input / output I / F), a communication interface 1805 (communication I / F), and the like. Further, each of the above components is connected by a bus 1806.

The CPU 1801 executes each process of the advertising device described above stored in the recording unit 1802.
The recording unit 1802 records programs executed by the CPU 1801 and data. It is also used as a work area. The recording unit 1802 has the function of the recording unit 26 described above. The recording unit 1802 is, for example, a ROM, a RAM, a hard disk drive, or the like.

  The recording medium reading device 1803 controls reading / writing of data with respect to the recording medium 1807 according to the control of the CPU 1801. Then, the data written under the control of the recording medium reading device 1803 is recorded on the recording medium 1807 or the data stored in the recording medium 1807 is read. The detachable recording medium 1807 includes a magnetic recording device, an optical disc, a magneto-optical recording medium, a semiconductor memory, and the like as a computer-readable non-transitory recording medium. The magnetic recording device includes a hard disk device (HDD). Optical discs include Digital Versatile Disc (DVD), DVD-RAM, Compact Disc Read Only Memory (CD-ROM), and CD-R (Recordable) / RW (ReWritable). Magneto-optical recording media include Magneto-Optical disk (MO).

  An input / output device 1808 is connected to the input / output interface 1804, receives information input by the user, and transmits the information to the CPU 1801 via the bus 1806. Further, operation information and the like are displayed on the display screen in accordance with a command from the CPU 1801. The input / output device 1808 may be a touch panel, for example.

  The communication interface 1805 is an interface for performing LAN connection, Internet connection, or wireless connection with another computer as necessary. It is also connected to other devices and controls data input / output from external devices.

  By using a computer having such a hardware configuration, the various processing functions described above are realized. In that case, a program describing the processing contents of the functions that the system should have is provided. By executing the program on a computer, the above processing functions are realized on the computer. The program describing the processing content can be recorded on a computer-readable recording medium 1807. The various processing functions are the flowcharts described in the first, second, third, fourth, and fifth embodiments and the display method.

  When distributing the program, for example, a recording medium 1807 such as a DVD or a CD-ROM in which the program is recorded is sold. It is also possible to store the program in a storage device of a server computer and transfer the program from the server computer to another computer via a network.

  The computer that executes the program stores, for example, the program recorded in the recording medium 1807 or the program transferred from the server computer in its recording unit 1802. Then, the computer reads the program from its own recording unit 1802 and executes processing according to the program. Note that the computer can also read a program directly from the recording medium 1807 and execute processing according to the program. Further, each time the program is transferred from the server computer, the computer can sequentially execute processing according to the received program.

  The present invention is not limited to the above-described embodiment, and various improvements and modifications can be made without departing from the gist of the present invention. Each embodiment may be combined with each other as long as there is no contradiction in processing.

Regarding the embodiments including the first, second, third, fourth, and fifth embodiments and the display method, the following additional notes are disclosed.
(Appendix 1)
A recording unit that records advertisement information and first attribute information indicating characteristics of each of a plurality of viewers who want to view the advertisement information together;
A viewer who acquires feature information indicating the features of each of one or more viewers who are viewing the advertisement output from the output unit, and generates second attribute information based on the acquired feature information An attribute recognition unit;
An attribute condition determination unit that compares the second attribute information with the first attribute information and determines whether or not the second attribute information includes all of the first attribute information;
When it is determined that the second attribute information does not include all of the first attribute information, the third attribute of each viewer included in the first attribute information and not included in the second attribute information. A viewing instruction section for selecting the attribute information of the viewer and notifying the viewer;
The output unit that outputs the advertisement information recorded in the recording unit in association with the first attribute information when it is determined that the second attribute information includes all of the first attribute information;
An advertising device comprising:
(Appendix 2)
The viewer attribute recognition unit
When it is determined that the second attribute information does not include all of the first attribute information, the acquired feature information is further recorded in the recording unit,
At least one of the feature information indicating the characteristics of each of the one or more viewers viewing the output unit acquired by the viewer attribute recognition unit is recorded in the recording unit, and the attribute The second attribute information generated by the condition determination unit from the feature information indicating the characteristics of each of the one or more viewers viewing the output unit acquired by the viewer attribute recognition unit is the feature information. If it is determined that all of them are included, information useful to the viewer is generated and notified to the viewer.
The advertising device according to Supplementary Note 1, wherein
(Appendix 3)
The viewing instruction unit includes:
Distinguishing the second attribute information from the third attribute information and notifying the viewer;
The advertising device according to Supplementary Note 1, wherein
(Appendix 4)
The viewing instruction unit includes:
If the condition is satisfied, generate information instructing a specific action to a plurality of viewers of the same group who are viewing the target advertisement, and notify the output unit,
After the information indicating the specific action is displayed on the output unit, information indicating that the specific action has been recognized from the group confirmation unit that recognizes the specific action to each of the viewers of the group. When acquired, inform the beneficial information output unit to generate information useful to the viewer,
The useful information output unit provides information useful to the viewers to the viewers of the group;
The advertising device according to any one of supplementary notes 1 to 3, wherein
(Appendix 5)
The advertisement apparatus according to appendix 4, wherein the viewing instruction unit generates an instruction message to be output to the output unit using the third attribute information.
(Appendix 6)
Recording the advertisement information in association with the first attribute information indicating the characteristics of each of a plurality of viewers who want to view the advertisement information together;
Acquiring feature information indicating the characteristics of each of one or more viewers viewing the advertisement output from the output unit, and generating second attribute information based on the acquired feature information;
Comparing the second attribute information with the first attribute information to determine whether the second attribute information includes all of the first attribute information;
When it is determined that the second attribute information does not include all of the first attribute information, the third attribute of each viewer included in the first attribute information and not included in the second attribute information. Select the attribute information, notify the viewer,
When it is determined that the second attribute information includes all of the first attribute information, the advertisement information recorded in the recording unit in association with the first attribute information is output to the output unit.
An advertisement method executed by a computer.
(Appendix 7)
On the computer,
Processing for associating and recording advertisement information and first attribute information indicating characteristics of each of a plurality of viewers who want to view the advertisement information together;
A process of acquiring characteristic information indicating characteristics of each of one or more viewers who are viewing the advertisement output from the output unit, and generating second attribute information based on the acquired characteristic information;
A process of comparing the second attribute information with the first attribute information and determining whether the second attribute information includes all of the first attribute information;
When it is determined that the second attribute information does not include all of the first attribute information, the third attribute of each viewer included in the first attribute information and not included in the second attribute information. Selecting the attribute information and notifying the viewer,
When it is determined that the second attribute information includes all the first attribute information, the advertisement information recorded in the recording unit in association with the first attribute information is output to the output unit When,
An advertisement output program characterized in that is executed.
(Appendix 8)
When it is determined that the second attribute information does not include all of the first attribute information, the acquired feature information is further recorded in the recording unit,
At least one of the acquired feature information indicating the characteristics of each of the one or more viewers viewing the output unit is recorded in the recording unit, and the attribute condition determination unit When it is determined that the second attribute information generated from the feature information indicating the features of each of the one or more viewers who are viewing the acquired output unit includes all the feature information, Generate useful information and notify the viewer,
The advertising method according to supplementary note 6, wherein
(Appendix 9)
The advertisement method according to appendix 6, wherein the second attribute information and the third attribute information are distinguished and notified to the viewer.
(Appendix 10)
If the condition is satisfied, generate information instructing a specific action to a plurality of viewers of the same group who are viewing the target advertisement, and notify the output unit,
After the information indicating the specific operation is displayed on the output unit, the specific operation is recognized by each of the viewers of the group, and then information indicating that the specific operation is recognized is acquired. When the viewer generates and informs useful information,
Providing information useful to the viewers of the group;
The advertising method according to any one of supplementary notes 6, 8, and 9, wherein
(Appendix 11)
The advertisement method according to appendix 9, wherein an instruction message to be output to the output unit is generated using the third attribute information.
(Appendix 12)
When it is determined that the second attribute information does not include all of the first attribute information, the acquired feature information is further recorded in the recording unit, and the acquired output unit is viewed. One person who has recorded at least one of the characteristic information indicating the characteristics of each of one or more viewers in the recording unit and is viewing the output unit acquired by the attribute condition determination unit When it is determined that the second attribute information generated from the feature information indicating the characteristics of each of the viewers includes all the feature information, information useful for the viewer is generated and notified to the viewer. Processing to
The advertisement output program according to appendix 7, wherein the program is executed by a computer.
(Appendix 13)
The advertisement output program according to appendix 7, wherein the computer executes a process of distinguishing the second attribute information from the third attribute information and notifying the viewer.
(Appendix 14)
A process of generating information instructing a specific action to a plurality of viewers of the same group who are viewing the target advertisement and notifying the output unit when the condition is satisfied;
After the information indicating the specific operation is displayed on the output unit, the specific operation is recognized by each of the viewers of the group, and then information indicating that the specific operation is recognized is acquired. A process for generating and notifying the viewer of useful information;
Providing information useful to the viewers to the viewers of the group;
The advertisement output program according to any one of appendices 7, 12, and 13, wherein the computer executes the program.
(Appendix 15)
15. The advertisement output program according to appendix 14, wherein the computer is caused to execute processing for generating an instruction message to be output to an output unit using the third attribute information.

DESCRIPTION OF SYMBOLS 1 Input part 2 Control part 3 Output part 4 2nd output part 21 Processing part 22 Attribute recognition part 23 Attribute condition determination part 24 Viewing instruction part 25 Group confirmation part 26 Recording part 1400 Display screen 1401 Advertisement display area 1402 Attribute condition display area 1800 Hardware 1802 Recording Unit 1803 Recording Medium Reading Device 1804 Input / Output Interface 1805 Communication Interface 1806 Bus 1807 Recording Medium 1808 Input / Output Device

Claims (6)

A recording unit that records advertisement information and first attribute information indicating characteristics of each of a plurality of viewers who want to view the advertisement information together;
Viewer for generating a second attribute information based on the characteristic information that view ads that are output, acquires the characteristic information indicating the one or more viewers each feature are the obtained from the output unit An attribute recognition unit;
An attribute condition determination unit that compares the second attribute information with the first attribute information and determines whether or not the second attribute information includes all of the first attribute information;
When it is determined that the second attribute information does not include all of the first attribute information, the third attribute of each viewer included in the first attribute information and not included in the second attribute information. A viewing instruction unit that generates an instruction message to be output to the output unit using the third attribute information ;
The output unit that outputs the advertisement information recorded in the recording unit in association with the first attribute information when it is determined that the second attribute information includes all of the first attribute information;
An advertising device comprising: The viewer attribute recognition unit
When it is determined that the second attribute information does not include all of the first attribute information, the acquired feature information is further recorded in the recording unit,
At least one of the feature information indicating the characteristics of each of the one or more viewers viewing the output unit acquired by the viewer attribute recognition unit is recorded in the recording unit, and the attribute The second attribute information generated by the condition determination unit from the feature information indicating the characteristics of each of the one or more viewers viewing the output unit acquired by the viewer attribute recognition unit is the feature information. If it is determined that all of them are included, information useful to the viewer is generated and notified to the viewer.
The advertising device according to claim 1. The viewing instruction unit includes:
Generates information for outputting said second attribute information of the viewer, and said third attribute information of the viewer, the output unit by distinguishing,
The advertising device according to claim 1. The viewing instruction unit includes:
When the second attribute information includes all of the first attribute information, information for instructing a specific operation to a plurality of viewers of the same group who are viewing the target advertisement is generated and output to the output unit. Notify
After the information indicating the specific action is displayed on the output unit, information indicating that the specific action has been recognized from the group confirmation unit that recognizes the specific action to each of the viewers of the group. When acquired, inform the beneficial information output unit to generate information useful to the viewer,
The useful information output unit provides information useful to the viewers to the viewers of the group;
The advertising device according to any one of claims 1 to 3. Recording the advertisement information in association with the first attribute information indicating the characteristics of each of a plurality of viewers who want to view the advertisement information together;
Watching the advertisement being output from the output unit acquires the characteristic information indicating the one or more viewers each feature, to generate a second attribute information based on the characteristic information that is the acquisition,
Comparing the second attribute information with the first attribute information to determine whether the second attribute information includes all of the first attribute information;
When said second attribute information is determined not to be construed include all the first attribute information, the included in the first attribute information, the third of the second viewer each not included in the attribute information And generating an instruction message to be output to the output unit using the third attribute information ,
When it is determined that the second attribute information includes all of the first attribute information, the advertisement information recorded in the recording unit is output in association with the first attribute information.
An advertisement method executed by a computer. On the computer,
Processing for associating and recording advertisement information and first attribute information indicating characteristics of each of a plurality of viewers who want to view the advertisement information together;
Watching the advertisement being output from the output unit acquires the characteristic information indicating the one or more viewers each feature, and generates the second attribute information based on the characteristic information that is the acquisition process When,
A process of comparing the second attribute information with the first attribute information and determining whether the second attribute information includes all of the first attribute information;
When said second attribute information is determined not to be construed include all the first attribute information, the included in the first attribute information, the third of the second viewer each not included in the attribute information Processing for generating an instruction message to be output to the output unit using the third attribute information ;
When it is determined that the second attribute information includes all of the first attribute information, a process of outputting the advertisement information recorded in the recording unit in association with the first attribute information;
An advertisement output program characterized in that is executed.

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