JP5725241B1 - Information processing apparatus and information processing program - Google Patents

Abstract

An information processing apparatus is provided that, when an advertisement is printed on a book cover, selects an advertisement that matches the size of the book cover and the size of the book. An information processing apparatus accepting means accepts information about the size of a book, and an extracting means can print an advertisement in the book cover based on the size of the book cover covering the book and the size of the book. The selection unit selects an advertisement that is printed on the book cover and that matches the region extracted by the extraction unit. [Selection] Figure 1

Description

  The present invention relates to an information processing apparatus and an information processing program.

  In Patent Document 1, an arbitrary advertisement is printed in a copy unused area, and the copy requester collects a part or all of the copy fee from the advertiser, so that the copy processing requester can arbitrarily charge a certain discounted fee. A copy processing requester determines which advertisement image is to be printed at which position in a copy unused area, for example. (1) Reduced copy original image and output advertisement image around it, (2) Reduced copy original image and output advertisement image on half of paper, opposite half, (3) Copy original The advertisement image is output on the front side and the back side of the image. (4) The advertisement image is output around the copy original image. (5) The output original is double the size of the copy original image. 5 types of images, advertising image output to the other half When the advertisement image is printed on the copy original image in the manner selected in this way, a part or all of the copy fee is collected from the advertiser, and as a result, the copy processing request is made. It is disclosed that a person can make a copy at a certain discounted fee.

  Japanese Patent Laid-Open No. 2004-26883 discloses an image forming apparatus capable of discounting a fee by printing an advertisement or the like in a margin when a user uses a copy service or the like. The problem is that it is not possible to print advertisements in the margins by combining images, and based on the size of the document to be copied and the size of the paper to be printed, If copying is possible, those images are combined, and if there is still a blank area on the printing paper, an advertisement image matching the size of the blank area is obtained from the advertisement database, and the advertisement image is also combined. Printing on paper is disclosed.

JP 2002-189394 A JP 2009-025455 A

  An object of the present invention is to provide an information processing apparatus and an information processing program for selecting an advertisement in accordance with the size of a book cover and the size of the book when printing an advertisement on a book cover. Yes.

The gist of the present invention for achieving the object lies in the inventions of the following items.
The invention of claim 1 is a receiving means for receiving information relating to the size of a book, and an extraction for extracting a printable area in the book cover from the size of the book cover covering the book and the size of the book Means for selecting an advertisement to be printed on the book cover, the advertisement being adapted to the area extracted by the extracting means, and whether the book is horizontal or vertical. It is an information processing apparatus provided with the determination means which determines the insertion order of the advertisement selected by the said selection means with respect to the area | region .

According to another aspect of the invention, according to the size and the size of the book cover of the book, to claim 1, further comprising determining means for determining the position to print the a measure symbols for folding the book cover The information processing apparatus described.

The invention according to claim 3, wherein the receiving means receives the information on the book, said selection means, using information on the book, selects the advertisement, the information processing apparatus according to claim 1 or 2 is there.

According to the invention of claim 4, an area in which the advertisement can be printed in the book cover is determined from the receiving means for receiving information relating to the size of the book, the size of the book cover covering the book, and the size of the book. Extracting means for extracting, an advertisement to be printed on the book cover, a selecting means for selecting an advertisement in accordance with an area extracted by the extracting means, and whether the book is horizontal writing or vertical writing, An information processing program for functioning as a determination unit that determines an insertion order of advertisements selected by the selection unit with respect to an area in a book cover .

  According to the information processing apparatus of the first aspect, when an advertisement is printed on the book cover, an advertisement that matches the size of the book cover and the size of the book can be selected.

  According to the information processing apparatus of the second aspect, it is possible to determine a position where a symbol serving as a guide for folding the book cover is printed.

  According to the information processing apparatus of the third aspect, the advertisement can be selected using the information related to the book.

  According to the information processing program of claim 4, when an advertisement is printed on a book cover, an advertisement that matches the size of the book cover and the size of the book can be selected.

It is a conceptual module block diagram about the structural example of 1st Embodiment. It is explanatory drawing which shows the system configuration example at the time of implement | achieving this Embodiment. It is explanatory drawing which shows the example of the information image for extracting book information. It is explanatory drawing which shows the example of a data structure of a book information table. It is explanatory drawing which shows the example of a data structure of a paper information table. It is explanatory drawing which shows the area | region in a paper. It is explanatory drawing which shows the data structure example of an advertisement information table. It is explanatory drawing which shows the advertisement area | region etc. in a paper. It is a flowchart which shows the process example by 1st Embodiment. It is a flowchart which shows the process example by 1st Embodiment. It is a flowchart which shows the process example by 1st Embodiment. It is explanatory drawing which shows the process example by 1st Embodiment. It is explanatory drawing which shows the process example by 1st Embodiment. It is explanatory drawing which shows the process example by 1st Embodiment. It is explanatory drawing which shows the example of a relationship of a continuation publication information table, a book information table, an inventory information table, and a category information table. It is explanatory drawing which shows the process example by 1st Embodiment. It is a conceptual module block diagram about the structural example of 2nd Embodiment. It is a flowchart which shows the process example by 2nd Embodiment. It is a conceptual module block diagram about the structural example of 3rd Embodiment. It is explanatory drawing which shows the process example by 3rd Embodiment. It is a block diagram which shows the hardware structural example of the computer which implement | achieves this Embodiment.

Hereinafter, examples of various preferred embodiments for realizing the present invention will be described with reference to the drawings.
FIG. 1 is a conceptual module configuration diagram of a configuration example according to the first embodiment.
The module generally refers to components such as software (computer program) and hardware that can be logically separated. Therefore, the module in the present embodiment indicates not only a module in a computer program but also a module in a hardware configuration. Therefore, the present embodiment is a computer program for causing these modules to function (a program for causing a computer to execute each procedure, a program for causing a computer to function as each means, and a function for each computer. This also serves as an explanation of the program and system and method for realizing the above. However, for the sake of explanation, the words “store”, “store”, and equivalents thereof are used. However, when the embodiment is a computer program, these words are stored in a storage device or stored in memory. It is the control to be stored in the device. Modules may correspond to functions one-to-one, but in mounting, one module may be configured by one program, or a plurality of modules may be configured by one program, and conversely, one module May be composed of a plurality of programs. The plurality of modules may be executed by one computer, or one module may be executed by a plurality of computers in a distributed or parallel environment. Note that one module may include other modules. Hereinafter, “connection” is used not only for physical connection but also for logical connection (data exchange, instruction, reference relationship between data, etc.). “Predetermined” means that the process is determined before the target process, and not only before the process according to this embodiment starts but also after the process according to this embodiment starts. In addition, if it is before the target processing, it is used in accordance with the situation / state at that time or with the intention to be decided according to the situation / state up to that point. When there are a plurality of “predetermined values”, they may be different values, or two or more values (of course, including all values) may be the same. In addition, the description having the meaning of “do B when it is A” is used in the meaning of “determine whether or not it is A and do B when it is judged as A”. However, the case where it is not necessary to determine whether or not A is excluded.
In addition, the system or device is configured by connecting a plurality of computers, hardware, devices, and the like by communication means such as a network (including one-to-one correspondence communication connection), etc., and one computer, hardware, device. The case where it implement | achieves by etc. is included. “Apparatus” and “system” are used as synonymous terms. Of course, the “system” does not include a social “mechanism” (social system) that is an artificial arrangement.
In addition, when performing a plurality of processes in each module or in each module, the target information is read from the storage device for each process, and the processing result is written to the storage device after performing the processing. is there. Therefore, description of reading from the storage device before processing and writing to the storage device after processing may be omitted. Here, the storage device may include a hard disk, a RAM (Random Access Memory), an external storage medium, a storage device via a communication line, a register in a CPU (Central Processing Unit), and the like.

The information processing apparatus 100 according to the present embodiment prints an advertisement on a book cover. As shown in the example of FIG. 1, a book information extraction module 120, a paper information storage module 125, a paper selection module 130, An advertisement information storage module 135, an advertisement composition module 140, and a printing module 145 are provided. In the example of FIG. 1, the information processing apparatus 100 does not include the purchase information acquisition apparatus 110 and the book information DB 115, but may include these, or conversely, except for the print module 145 and the like. A configuration may be used. The information processing apparatus 100 is generally used when a book is purchased at a bookstore. However, the information processing apparatus 100 may be used when a book cover is created in advance before purchase, or sold face-to-face. In addition to a bookstore, you may use when packing a book in mail order sales (including Internet sales etc.).
Here, the book cover is a cover that covers the cover of the book, and is also called a book jacket. The material of the book cover is generally paper, but may be cloth, synthetic resin or the like as long as printing is possible.

The purchase information acquisition apparatus 110 is connected to the book information extraction module 120 of the information processing apparatus 100. The purchase information acquisition device 110 reads information about a book purchased by the purchaser. For example, it has a bar code reader which is an optical reader, and a book JAN code (Japan Article Number code, which incorporates Japanese book code into the JAN code system), ISBN (International Standard Book Number) ) Etc., and has a function to specify the purchased book. FIG. 3 is an explanatory diagram illustrating an example of an information image for extracting book information. Such a barcode is read and a book JAN code is extracted. Further, not only such a one-dimensional bar code but also a two-dimensional code or the like may be used. Further, instead of the optical reading device, the person in charge may type in using a keyboard or the like. The purchase information acquisition apparatus 110 may be incorporated as a part of a POS system (Point Of Sales system).
The book information DB 115 is connected to the book information extraction module 120 of the information processing apparatus 100. The book information DB 115 stores information related to books and is accessed from the book information extraction module 120. For example, the book size (horizontal, vertical, thickness, hereinafter, also referred to as size) is stored in correspondence with the book code, and the title, author, publisher, publication date, price, The number of turns (number of turns in the series, upper volume, lower volume, etc.), category (genre), horizontal writing / vertical writing information, etc. may be stored. Horizontal writing / vertical writing information is information indicating whether the book is horizontal writing or vertical writing. That is, it indicates which book cover will be. For example, a book information table 400 is stored. FIG. 4 is an explanatory diagram showing an example of the data structure of the book information table 400. The book information table 400 includes a code 1 (ISBN) column 410, a code 2 column 420, a horizontal column 430, a vertical column 440, and a thickness column 450. The code 1 (ISBN) column 410 stores code 1 (ISBN). The code 2 column 420 stores code 2. The horizontal column 430 stores the size (horizontal) of the book. The column 440 stores the size (vertical) of the book. The thickness column 450 stores the size (thickness) of the book.
The book information extraction module 120 is connected to the purchase information acquisition device 110, the book information DB 115, and the paper selection module 130. The book information extraction module 120 extracts information on the size of the book from the book information DB 115 using the book identification information received from the purchase information acquisition apparatus 110 as a key.

The paper information storage module 125 is connected to the paper selection module 130. The paper information storage module 125 stores information regarding the size of paper that can be printed by the printing module 145. For example, a paper information table 500 is stored. FIG. 5 is an explanatory diagram showing an example of the data structure of the paper information table 500. The paper information table 500 has a paper feed means column 510, a paper column 520, a horizontal column 530, and a vertical column 540. The paper feed means column 510 stores paper feed means (generally called a tray). The paper column 520 stores the type of paper stored in the paper feeding means. The horizontal column 530 stores the size (horizontal) of the paper. The vertical column 540 stores the size (vertical) of the paper. These pieces of information may be stored in advance, or information on the paper set in the printing module 145 may be acquired every time the information is accessed from the paper selection module 130.
The paper selection module 130 is connected to the book information extraction module 120, the paper information storage module 125, and the advertisement composition module 140. Using the book size information received from the book information extraction module 120, the paper selection module 130 selects a paper larger than the book size from the paper stored in the paper information storage module 125. The paper selection criteria in the paper selection module 130 will be described using the example of FIG. A sheet 600 having a necessary size as a book cover is shown.
Width of paper 600> width 610 + width 620 + margin A650 + margin B660 + thickness 640,
Vertical width of paper 600> vertical 630 + margin C670 + margin D680
Select paper of a size that meets the conditions. Generally, the smallest paper size that satisfies this condition is selected. A predetermined value is set as the size of the margin. Note that horizontal 610, horizontal 620, vertical 630, and thickness 640 indicate the size of the book. Also, the horizontal 610 and the horizontal 620 have the same length. The areas of the margin A650, the margin B660, the margin C670, and the margin D680 are folded portions.
Note that the size of the book cover selected by the paper selection module 130 may be predetermined in addition to selecting according to the size of the book.

  The advertisement information storage module 135 is connected to the advertisement composition module 140. The advertisement information storage module 135 stores information related to advertisements to be printed on the book cover. For example, an advertisement information table 700 is stored. FIG. 7 is an explanatory diagram showing an example of the data structure of the advertisement information table 700. The advertisement information table 700 has a priority column 710 and an advertisement column 720. The priority column 710 stores the priority (the order in which the advertisement is desired to be posted) when printing on the book cover. The advertisement column 720 stores advertisements. Not only text information but also graphic information, image information, a combination thereof, and the like may be used. In the case of text information, the character size, character color, etc. may be stored, and the size (vertical, horizontal) required for printing the advertisement may be stored.

The advertisement composition module 140 is connected to the paper selection module 130, the advertisement information storage module 135, and the printing module 145. The advertisement composition module 140 receives information related to the size of the target book from the book information extraction module 120. Information on the size of the book cover covering the book is received from the paper selection module 130. Then, an area in which the advertisement can be printed is extracted from the book cover size and the book size. Next, an advertisement that is printed on the book cover and that matches the extracted area is selected from the advertisement information storage module 135.
For example, as shown in FIG. 8, when it is assumed that the margin A650 and the margin B660, the margin C670 and the margin D680 are designated as the same size, the advertisement composition module 140
(Paper width− (width 610 + width 620) −thickness 640) / 2, that is, (paper width−book width × 2−thickness) / 2 is one margin (advertisement A area 830 or advertisement B). The width of the region 840).
(Paper vertical width−vertical 630) / 2, that is, (paper vertical width−book vertical width) / 2 is the vertical width of one margin (advertisement A area 830 or advertisement B area 840).
In the case of a horizontally written book (that is, the cover corresponding area 810 and the back cover corresponding area 820), the advertisement information is inserted in order from the right side of the advertisement A area 830. Insert. In the case of a vertically written book, advertisement information is inserted in order from the right side of the advertisement B area 840, and when there is no insertion space, the advertisement information is inserted from the right side of the advertisement A area 830. As for whether the book is written horizontally or vertically, information extracted from the book information DB 115 may be used.
Selecting an advertisement may include not only selecting advertisement information to be printed but also including image processing performed on the advertisement when the advertisement is printed. For example, enlargement / reduction in accordance with the printable area, color conversion of the advertisement in accordance with the color of the book cover, and the like. In the color conversion, the color of the advertisement may be selected by selecting from a table stored in association with the color of the book cover and the color of the advertisement.
When selecting a plurality of advertisements, the advertisement synthesizing module 140 may extract advertisements having a size equal to or smaller than the size of the printable area and select the advertisements until they can be printed in the order of priority. Specifically, after selecting an advertisement, calculate the remaining size by removing “the size of that advertisement” from the “size of the area where the advertisement can be printed” in the state before the selection, and below the “remaining size” It is sufficient to extract an advertisement having a size of.
Further, the advertisement composition module 140 may determine a position for printing a symbol serving as a guide for folding the book cover in accordance with the size of the book and the size of the book cover. For example, the symbol to be printed may be a fold line, a cross-shaped registration mark, or the like.
Further, the advertisement composition module 140 may receive information related to the target book and select an advertisement using the information related to the book. For example, there are advertisements for books with the number of volumes after the book, advertisements for other books of the author of the book, advertisements for books in the same category as the book, and the like. In this case, the advertisement information storage module 135 stores advertisements of books that can be searched using the volume number, author name, category, and the like as keys.

The print module 145 is connected to the advertisement composition module 140 and outputs the book cover 190. The print module 145 prints the image combined with the advertisement by the advertisement combining module 140 on the paper selected by the paper selection module 130 and outputs it as the book cover 190. Here, the area where the advertisement is printed is an area that can be viewed when the book is covered with a book cover. The viewable area generally refers to an area that can be viewed with the cover or back cover of the book open, and may include an area that can be viewed with the book closed. Good. Specifically, the advertisement A area 830 and the advertisement B area 840 shown in the example of FIG. It does not include areas that can be seen by removing the book cover (such as the back of the book cover).
Further, the printing module 145 may print a symbol serving as a guide for folding the book cover at the position determined by the advertisement composition module 140. The surface to be printed is generally the back surface (the surface that cannot be seen when the book is covered, the surface opposite to the surface on which the advertisement is printed), but may be the front surface.

FIG. 2 is an explanatory diagram showing an example of a system configuration when the present embodiment is realized.
The information processing apparatus 100A, the information processing apparatus 100B, the information processing apparatus 100C, the information processing apparatus 100D, and the book information server 210 are connected to each other via a communication line 290. Each information processing apparatus 100 may be installed at each bookstore, or when there are a plurality of accounting locations, may be installed at each accounting location. It may be installed for each place. The communication line 290 may be wireless, wired, or a combination thereof, for example, the Internet as a communication infrastructure. The book information DB 115 is in the book information server 210 and is accessed from each information processing apparatus 100.
The information processing apparatus 100 and the purchase information acquisition apparatus 110 are connected, the purchase information acquisition apparatus 110 reads the specific information of each book, and the information processing apparatus 100 reads the book information (specifically, in the book information DB 115 of the book information server 210). In other words, the size information) is extracted, the paper is selected, the advertisement area is determined, the advertisement is printed in the advertisement area, and the book cover 190 is output.

FIG. 9 is a flowchart illustrating a processing example according to the first exemplary embodiment.
In step S902, the book information extraction module 120 determines whether or not the book identification information read by the purchase information acquisition apparatus 110 exists in the book information DB 115. If there is, the process proceeds to step S904, and otherwise generates. Cancel (step S998).
In step S904, the paper selection module 130 determines whether a paper that can be a book cover is selectable from the size of the book. If the paper can be selected, the process proceeds to step S906, and otherwise generates. Cancel (step S998).
In step S906, the advertisement composition module 140 synthesizes the advertisement.

FIG. 10 is a flowchart illustrating an example of processing according to the first embodiment (detailed example of processing in step S904 in the flowchart illustrated in the example of FIG. 9).
In step S <b> 1002, the paper selection module 130 acquires the size of the target book from the book information extraction module 120.
In step S <b> 1004, the paper selection module 130 acquires paper information from the paper information storage module 125.
In step S1006, the paper selection module 130 determines whether or not the paper is a size that can be generated by the book cover. If the paper size is a size that can be generated, the process proceeds to step S1008; (Step S1098).
In step S1008, the paper selection module 130 selects a paper.

FIG. 11 is a flowchart illustrating an example of processing according to the first embodiment (detailed example of processing in step S906 in the flowchart illustrated in the example of FIG. 9).
In step S1102, the advertisement composition module 140 calculates the size of the advertisement A area 830 shown in the example of FIG.
In step S1104, the advertisement composition module 140 determines whether or not an advertisement can be inserted into the area. If the advertisement can be inserted, the process proceeds to step S1106. Otherwise, the process proceeds to step S1114.
In step S1106, the advertisement composition module 140 acquires one record from the advertisement information storage module 135.
In step S1108, the advertisement composition module 140 inserts advertisement information in the advertisement A area 830 (the margin calculated in step S1110 in the second and subsequent loops).
In step S1110, the advertisement composition module 140 calculates the remaining margin size.
In step S1112, the advertisement composition module 140 further determines whether or not an advertisement can be inserted into the margin. If the advertisement can be inserted, the process returns to step S1106. Otherwise, the process proceeds to step S1114.

In step S1114, the advertisement composition module 140 calculates the size of the advertisement B area 840 shown in the example of FIG.
In step S1116, the advertisement composition module 140 determines whether or not an advertisement can be inserted into the area. If the advertisement can be inserted, the process proceeds to step S1118; otherwise, the process ends (step S1199). .
In step S1118, the advertisement composition module 140 acquires one record from the advertisement information storage module 135.
In step S1120, the advertisement composition module 140 inserts advertisement information in the advertisement B area 840 (the margin calculated in step S1122 in the second and subsequent loops).
In step S1122, the advertisement composition module 140 calculates the remaining margin size.
In step S1124, the advertisement composition module 140 further determines whether or not an advertisement can be inserted into the margin. If the advertisement can be inserted, the process returns to step S1118. Otherwise, the process ends (step S1199). ).

  A processing example according to the first embodiment will be described using the examples of FIGS. A case where the book cover 1220 is put on the book 1210 will be described. It is assumed that “bookstore advertisement” is printed on the book cover 1220 in advance. The example of FIG. 13 shows a state where the book cover 1220 is put on the book 1210 (a state where the book 1210 is opened). The book cover 1220 is folded to form a back side 1322 of the back cover and a back side 1322 of the back cover. A margin area 1350 is formed on the back side 1324 of the cover. In addition, when printing is performed in advance on the paper as described above, the print area (position and size) is stored in the paper information storage module 125, and the advertisement can be printed by excluding the print area. The correct area. In the example of FIG. 14, advertisement information is inserted into the blank area 1350 to form an advertisement area 1450. In addition, you may display equally on both sides of the book cover 1220. Further, since the folding position may be different as described above, the symbol of the folding position may be printed on the back side of the book cover 1220.

FIG. 15 is an explanatory diagram showing a relationship example between the sequel information table 1510, the book information table 1520, the inventory information table 1540, and the category information table 1550. These are stored in the book information DB 115. Further, it may be stored in an external book DB other than the book information DB 115. Since the book information extraction module 120 can specify which book has been purchased based on the book specification information from the purchase information acquisition device 110, the sequel information table 1510 stored in the book information DB 115, etc. Information such as book title, category, release date, inventory quantity, sequel, etc. can be extracted and printed as an advertisement to be synthesized.
The sequel information table 1510 has a code 1 (ISBN) column 1512, a book ID column 1514, and a serial number column 1516. The code 1 (ISBN) column 1512 stores code 1 (ISBN). In the present embodiment, the book ID column 1514 stores information (book specifying information) for uniquely identifying a book. The serial number column 1516 stores a serial number (number of turns).
The book information table 1520 includes a code 1 (ISBN) column 1522, a code 2 column 1524, a horizontal 1526, a vertical 1528, a thickness 1530, a title column 1532, a release date column 1534, and an author column 1536. This corresponds to the book information table 400 shown in the example. The code 1 (ISBN) column 1522 stores code 1 (ISBN). The code 2 column 1524 stores code 2. The horizontal 1526 stores the size (horizontal) of the book represented by code 1 and code 2. The vertical 1528 stores the size (vertical) of the book. The thickness 1530 stores the size (thickness) of the book. The title column 1532 stores the title of the book. The release date column 1534 stores the release date of the book. The author column 1536 stores the author of the book.
The inventory information table 1540 has a code 1 (ISBN) column 1542 and an inventory quantity column 1544. The code 1 (ISBN) column 1542 stores code 1 (ISBN). The inventory quantity column 1544 stores the inventory quantity at the bookstore.
The category information table 1550 has an ID column 1552, a code 1 (ISBN) column 1554, a category ID column 1556, and a category name column 1558. The ID column 1552 stores an ID. The code 1 (ISBN) column 1554 stores code 1 (ISBN). The category ID column 1556 stores information (category ID) for uniquely identifying a category in the present embodiment. The category name column 1558 stores the category name of the book.
For example, when a book having a code of 1: 9784000000 is purchased, by referring to the sequel information table 1510, it is possible to extract book information of a sequel code 1: 9784000000000017. Further, by referring to the category information table 1550 and the inventory information table 1540, it is possible to extract the book information of the code 1: 97840000000024 which has a large stock quantity in the same pizza category. These pieces of information can be printed on the book cover as advertisements.

FIG. 16 is an explanatory diagram illustrating a processing example according to the first exemplary embodiment. Since the size of a book can be acquired, an example in which a folding line guide is printed from the size is shown.
The printing module 145 performs double-sided printing, and prints the folding line guides 1610 to 1640 as shown in the example of FIG. 16 on the surface on which the advertisement is not printed.
The bookstore clerk can fold the book cover 1600 along the folding line guides 1610 to 1640 and attach it to the book.

FIG. 17 is a conceptual module configuration diagram of a configuration example according to the second embodiment.
The information processing apparatus 1700 includes a member information DB 1715, a book information extraction module 120, a preference analysis module 1720, a paper information storage module 125, a paper selection module 130, an advertisement information storage module 135, an advertisement composition module 140, and a print module 145. Yes. In addition, the same code | symbol is attached | subjected to the site | part of the same kind as 1st Embodiment, and the overlapping description is abbreviate | omitted.
The purchase information acquisition apparatus 1710 is connected to the preference analysis module 1720 and the book information extraction module 120 of the information processing apparatus 1700. The purchase information acquisition apparatus 1710 reads the book identification information of the purchased book, passes the book identification information to the book information extraction module 120, and, as with the purchase information acquisition apparatus 110 of the first embodiment, Information (member ID) that identifies the purchaser (member) is read from the card 1705, and the member ID is passed to the preference analysis module 1720. The member card 1705 may be, for example, a card on which an information image indicating the member ID is printed, or may be an IC card that stores the member ID.
Member information DB 1715 is connected to preference analysis module 1720. The member information DB 1715 stores information related to members. For example, the member's name, address, telephone number, past purchase history, hobby, age, sex, etc. are stored in association with the member ID.
The preference analysis module 1720 is connected to the purchase information acquisition device 1710, the member information DB 1715, and the advertisement composition module 140. The preference analysis module 1720 uses the member ID received from the purchase information acquisition apparatus 1710 to extract the purchaser's information (for example, past purchase history, hobby, age, gender, etc.) from the member information DB 1715. And the category etc. which the purchaser will be interested in are specified using the purchaser's information. For example, the category may be specified from the purchase history of the purchaser using the category information table 1550, or the purchase may be performed using a table storing the categories corresponding to hobbies, age, sex, etc. A category may be specified based on a person's hobby, age, sex, and the like.
The advertisement composition module 140 is connected to the preference analysis module 1720, the paper selection module 130, the advertisement information storage module 135, and the printing module 145. The advertisement composition module 140 selects an advertisement using information received from the preference analysis module 1720 in addition to the function of the advertisement composition module 140 in the first embodiment. For example, a category information table 1550 is used to extract a book of the category, a book that has not been purchased and is in stock using the inventory information table 1540, and an advertisement relating to the book is displayed. Synthesize. Further, a sequel to a book purchased in the past and an author of a book purchased in the past may be combined with an advertisement related to the same book. Of course, a condition that the book is not purchased by the purchaser and is in stock may be added.
The print module 145 is connected to the advertisement composition module 140 and outputs a book cover 1790 on which an advertisement reflecting the purchaser's preference is printed.

FIG. 18 is a flowchart illustrating a processing example according to the second exemplary embodiment.
In step S1802, the advertisement composition module 140 calculates the size of the advertisement A area 830 shown in the example of FIG.
In step S1804, the advertisement composition module 140 determines whether an advertisement can be inserted into the area. If the advertisement can be inserted, the process proceeds to step S1806. Otherwise, the process proceeds to step S1816.
In step S1806, the preference analysis module 1720 analyzes the preference of the member who is the purchaser of the target book.
In step S1808, the advertisement composition module 140 acquires one record of advertisements that match the preference of the member who is the purchaser from the advertisement information storage module 135.
In step S1810, the advertisement composition module 140 inserts advertisement information in the advertisement A area 830 (the margin calculated in step S1812 in the second and subsequent loops).
In step S1812, the advertisement composition module 140 calculates the remaining margin size.
In step S1814, the advertisement composition module 140 determines whether or not insertion is possible. If it can be inserted, the process returns to step S1808; otherwise, the process proceeds to step S1816.

In step S1816, the advertisement composition module 140 calculates the size of the advertisement B area 840 shown in the example of FIG.
In step S1818, the advertisement composition module 140 determines whether or not an advertisement can be inserted into the area. If the advertisement can be inserted, the process proceeds to step S1820. Otherwise, the process ends (step S1899). .
In step S1820, the preference analysis module 1720 analyzes the preference of the member who is the purchaser of the target book. Note that the analysis result in step S1806 may be used, and when an advertisement different from the advertisement A area 830 is combined with the advertisement B area 840, a result different from the analysis result in step S1806 is selected. Also good.
In step S1822, the advertisement composition module 140 acquires one record of advertisements that match the preference of the member who is the purchaser from the advertisement information storage module 135.
In step S1824, the advertisement composition module 140 inserts advertisement information into the advertisement B area 840 (the margin calculated in step S1826 in the second and subsequent loops).
In step S1826, the advertisement composition module 140 calculates the remaining margin size.
In step S1828, the advertisement composition module 140 determines whether or not insertion is possible. If it can be inserted, the process returns to step S1822, and otherwise the process ends (step S1899).

FIG. 19 shows a conceptual module configuration diagram of an exemplary configuration of the third embodiment.
The information processing apparatus 100 includes a book information extraction module 120, a paper information storage module 125, a paper selection module 130, a template storage module 1935, an advertisement information storage module 135, an advertisement composition module 140, and a printing module 145. In addition, the same code | symbol is attached | subjected to the site | part of the same kind as above-mentioned embodiment, and the overlapping description is abbreviate | omitted.
The template storage module 1935 is connected to the advertisement composition module 140 and stores type information (template information) related to the placement of advertisements in the blank area. As shown in the example of FIG. 20, a template 2050 defining the design in the advertisement area 2020 in the paper 2000 is stored. For example, the template 2050 is configured by the positions and sizes of the text area 2052 and the figure area 2054.
The advertisement composition module 140 is connected to the paper selection module 130, the template storage module 1935, the advertisement information storage module 135, and the printing module 145. The advertisement composition module 140 uses the template information in the template storage module 1935 to select and place an advertisement. Specifically, when an image is used as an advertisement, a template is selected and the advertisement is inserted. Moreover, you may make it select an advertisement so that it may fit in the template.
Further, in combination with the second embodiment, the template may be changed according to the analysis result (including age, sex, etc.) by the preference analysis module 1720.

  A hardware configuration example of the information processing apparatus according to the present embodiment will be described with reference to FIG. The configuration shown in FIG. 21 is configured by a personal computer (PC), for example, and shows a hardware configuration example including a data reading unit 2117 such as a scanner and a data output unit 2118 such as a printer.

  A CPU (Central Processing Unit) 2101 executes an execution sequence of each module such as the book information extraction module 120, the paper selection module 130, the advertisement composition module 140, and the printing module 145 described in the above embodiment. It is a control part which performs the process according to the described computer program.

  A ROM (Read Only Memory) 2102 stores programs used by the CPU 2101, calculation parameters, and the like. A RAM (Random Access Memory) 2103 stores programs used in the execution of the CPU 2101, parameters that change as appropriate during the execution, and the like. These are connected to each other by a host bus 2104 including a CPU bus or the like.

  The host bus 2104 is connected to an external bus 2106 such as a PCI (Peripheral Component Interconnect / Interface) bus via a bridge 2105.

  A keyboard 2108 and a pointing device 2109 such as a mouse are input devices operated by an operator. The display 2110 includes a liquid crystal display device or a CRT (Cathode Ray Tube), and displays various types of information as text or image information.

  An HDD (Hard Disk Drive) 2111 includes a hard disk, drives the hard disk, and records or reproduces a program executed by the CPU 2101 and information. The hard disk stores paper information, advertisement information, and the like. Further, various computer programs such as various other data processing programs are stored.

  The drive 2112 reads data or a program recorded on a removable recording medium 2113 such as a mounted magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory, and reads the data or program as an interface 2107 or an external bus 2106. , The bridge 2105, and the RAM 2103 connected via the host bus 2104. The removable recording medium 2113 can also be used as a data recording area similar to the hard disk.

  The connection port 2114 is a port for connecting the external connection device 2115 and has a connection unit such as USB, IEEE1394. The connection port 2114 is connected to the CPU 2101 and the like via the interface 2107, the external bus 2106, the bridge 2105, the host bus 2104, and the like. A communication unit 2116 is connected to a communication line and executes data communication processing with the outside. The data reading unit 2117 is a scanner, for example, and executes document reading processing. The data output unit 2118 is a printer, for example, and executes document data output processing.

  Note that the hardware configuration of the information processing apparatus illustrated in FIG. 21 illustrates one configuration example, and the present embodiment is not limited to the configuration illustrated in FIG. 21, and the modules described in the present embodiment are executed. Any configuration is possible. For example, some modules may be configured with dedicated hardware (for example, Application Specific Integrated Circuit (ASIC), etc.), and some modules are in an external system and connected via a communication line In addition, a plurality of the systems shown in FIG. 21 may be connected to each other via communication lines so as to cooperate with each other. Further, it may be incorporated in a copying machine, a fax machine, a scanner, a printer, a multifunction machine (an image processing apparatus having any two or more functions such as a scanner, a printer, a copying machine, and a fax machine).

The program described above may be provided by being stored in a recording medium, or the program may be provided by communication means. In that case, for example, the above-described program may be regarded as an invention of a “computer-readable recording medium recording the program”.
The “computer-readable recording medium on which a program is recorded” refers to a computer-readable recording medium on which a program is recorded, which is used for program installation, execution, program distribution, and the like.
The recording medium is, for example, a digital versatile disc (DVD), which is a standard established by the DVD Forum, such as “DVD-R, DVD-RW, DVD-RAM,” and DVD + RW. Standard “DVD + R, DVD + RW, etc.”, compact disc (CD), read-only memory (CD-ROM), CD recordable (CD-R), CD rewritable (CD-RW), Blu-ray disc ( Blu-ray (registered trademark) Disc), magneto-optical disk (MO), flexible disk (FD), magnetic tape, hard disk, read-only memory (ROM), electrically erasable and rewritable read-only memory (EEPROM (registered trademark)) )), Flash memory, Random access memory (RAM) SD (Secure Digital) memory card and the like.
The program or a part of the program may be recorded on the recording medium for storage or distribution. Also, by communication, for example, a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), a wired network used for the Internet, an intranet, an extranet, etc., or wireless communication It may be transmitted using a transmission medium such as a network or a combination of these, or may be carried on a carrier wave.
Furthermore, the program may be a part of another program, or may be recorded on a recording medium together with a separate program. Moreover, it may be divided and recorded on a plurality of recording media. Further, it may be recorded in any manner as long as it can be restored, such as compression or encryption.

DESCRIPTION OF SYMBOLS 100 ... Information processing apparatus 110 ... Purchase information acquisition apparatus 115 ... Book information DB
DESCRIPTION OF SYMBOLS 120 ... Book information extraction module 125 ... Paper information storage module 130 ... Paper selection module 135 ... Advertisement information storage module 140 ... Advertisement composition module 145 ... Print module 190 ... Book cover 1700 ... Information processing apparatus 1705 ... Member card 1710 ... Purchase information acquisition Device 1715 ... Member information DB
1720 ... Preference analysis module 1790 ... Book cover 1935 ... Template storage module

Claims (4)

A receiving means for receiving information about the size of the book;
Extraction means for extracting an area in which the advertisement can be printed in the book cover from the size of the book cover covering the book and the size of the book;
A selection means for selecting an advertisement to be printed on the book cover, the advertisement being adapted to the area extracted by the extraction means ;
An information processing apparatus comprising: a determination unit that determines an insertion order of advertisements selected by the selection unit with respect to an area in the book cover depending on whether the book is horizontal or vertical . The information processing apparatus according to claim 1, further comprising: a determining unit that determines a position for printing a symbol serving as a guide for folding the book cover in accordance with the size of the book and the size of the book cover. The accepting means accepts information about the book,
The selection means selects the advertisement using information about the book .
The information processing apparatus according to claim 1 or 2. Computer
A receiving means for receiving information about the size of the book;
Extraction means for extracting an area in which the advertisement can be printed in the book cover from the size of the book cover covering the book and the size of the book;
A selection means for selecting an advertisement to be printed on the book cover, the advertisement being adapted to the area extracted by the extraction means ;
An information processing program for functioning as a determination unit that determines an insertion order of an advertisement selected by the selection unit with respect to an area in the book cover depending on whether the book is horizontal or vertical .

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