JP5614698B1 - Server apparatus, information processing method, and program - Google Patents

Abstract

The present invention provides a first page view in a predetermined period of the first website provided by the first web server and a second in the predetermined period of the second website provided by the second web server. A page view is acquired, and content related to the second website is displayed in the first website according to a ratio between the first page view and the second page view. The display mode of one content frame and the display mode of a second content frame in which content related to the first website is displayed in the second website are exposed to the first content frame. And the degree of exposure of the second content frame are determined to be substantially equal, and information regarding the determined display mode of the first content frame is transmitted to the first web server. , And it transmits information regarding a second content window display mode of the determined to the second web server.

Description

  The present invention relates to a server device capable of communicating with a web server that provides a service on the Internet, and an information processing method and program in the server device.

  Conventionally, there is a technology for exchanging advertisement space on the Internet among a plurality of services. In Patent Document 1 below, instead of providing the system organizer with the advertising space on the website of their own media for free to the system organizer, the publisher selects another media publisher who wants to publish their own advertisement, and the publisher's website It describes a system that allows you to place ads on the site for free.

JP 2001-357284 A

  However, there are usually differences in page views between websites on the Internet depending on their attention level. Therefore, if the advertising space is exchanged between websites with different page views, the degree of exposure of those advertisements varies depending on the difference in page views, and as a result, the expected advertising effect cannot be obtained. .

  In view of the circumstances as described above, an object of the present invention is to provide a server device capable of exchanging advertisement frames between websites having different page views without inconvenience, an information processing method and a program in the server device. There is.

  In order to solve the above-described problem, a server device according to an embodiment of the present invention includes a communication unit, a storage unit, and a control unit. The communication unit can communicate with the first web server and the second web server. The storage unit includes a first page view in a predetermined period of the first website provided by the first web server, and a first page view in the predetermined period of the second website provided by the second web server. 2 page views can be stored. The control unit is configured to display content related to the second website in the first website according to a ratio between the first page view and the second page view. The display mode of the content frame and the display mode of the second content frame in which the content related to the first website is displayed in the second website, and the degree of exposure of the first content frame It is possible to determine that the exposure level of the second content frame is substantially equal. In addition, the control unit transmits information related to the determined display mode of the first content frame to the first web server, and transmits information related to the determined display mode of the second content frame to the second web frame. The transmission unit can be controlled to transmit to the server.

  With this configuration, the server device can exchange the advertising space between websites having different page views without inconvenience.

  The control unit may determine an area of the first content frame and an area of the second content frame according to the ratio.

  Accordingly, the server device can adjust the exposure of the content frames at both sites to be equal by displaying the content frame of the page with few page views large and displaying the content frame of the page with many page views small.

  The control unit may determine the position of the first content frame and the position of the second content frame according to the ratio.

  As a result, the server device displays the content frame of the page with few page views at the top of the page, for example, and displays the content frame of the page with many page views at the bottom of the page, for example, so that the degree of exposure of the content frames at both sites becomes equal Can be adjusted.

  The storage unit includes the first page view and the second page view for each of a plurality of pages configured in a hierarchy of the first website and in a hierarchy of the second website. You may memorize | store for every comprised several page. In this case, the control unit, according to the ratio, the hierarchy in the first website where the first content frame is displayed and the second web where the second content frame is displayed. It may be determined as a hierarchy within the site.

  For example, the server device displays a content frame on the top page in a site with few page views, and displays it on a lower page (for example, a page when narrowed down by a specific genre) in a site with many page views. Thereby, the server apparatus can adjust the exposure degree of the content frame in both sites to be equal by providing a content frame separately for each page configured in a hierarchical manner.

  The storage unit includes a page view of a search result page displayed in response to a user search request for the first website, and a search result page displayed in response to the search request for the second website. A page view may be stored for each search condition. In this case, based on the ratio, the control unit displays a search result displayed in response to a search request based on a predetermined search condition on at least one of the first website and the second website. The content frame may be determined to be displayed on the page.

  In this configuration, for example, on a website with many page views, the content frame is displayed only when a keyword search is performed or only when a predetermined keyword is input. As a result, the server device can adjust the degree of exposure of the content frames at both sites by making the content frames different according to a predetermined search request from the user.

An information processing method according to another aspect of the present invention includes:
A first page view of the first website provided by the first web server for a predetermined period and a second page view of the second website provided by the second web server for the predetermined period. To get,
A display mode of a first content frame in which content related to the second website is displayed in the first website in accordance with a ratio between the first page view and the second page view. And the display mode of the second content frame in which the content related to the first website is displayed in the second website, the degree of exposure of the first content frame, and the second content Determine that the exposure of the frame is almost equal,
Transmitting information related to the determined display mode of the first content frame to the first web server; and
Transmitting information related to the determined display mode of the second content frame to the second web server.

A program according to still another aspect of the present invention is provided in a server device.
A first page view of the first website provided by the first web server for a predetermined period and a second page view of the second website provided by the second web server for the predetermined period. A step to obtain,
A display mode of a first content frame in which content related to the second website is displayed in the first website in accordance with a ratio between the first page view and the second page view. And the display mode of the second content frame in which the content related to the first website is displayed in the second website, the degree of exposure of the first content frame, and the second content A step of determining that the degree of exposure of the frame is substantially equal;
Transmitting information related to the determined display mode of the first content frame to the first web server;
Transmitting the information related to the determined display mode of the second content frame to the second web server.

  As described above, according to the present invention, advertisement frames can be exchanged between websites having different page views without any inconvenience. The effects described here do not necessarily limit the present invention, and the present invention only needs to achieve any of the effects described in the present disclosure.

It is a figure showing composition of an advertising space exchange system concerning one embodiment of the present invention. It is the figure which showed the hardware constitutions of the advertisement space management server in the said system. It is the figure which showed the structure of the page view database which the said advertisement space management server has. It is the flowchart which showed the flow of operation | movement of the said advertisement space management server. It is the flowchart which showed the flow of operation | movement of the 1st web server in the said system. It is the figure which showed the example of the top page which the said 1st web server provides. It is the figure which showed the example of the top page which the 2nd web server in the said system provides.

  Hereinafter, embodiments according to the present invention will be described with reference to the drawings.

[System configuration]
FIG. 1 is a diagram illustrating a configuration of an advertising space exchanging system according to the present embodiment.

  As shown in the figure, this system includes an advertising space management server 100, a plurality of web servers (first web server 200 and second web server 300), and a plurality of user terminals 400.

  The advertising space management server 100 can communicate with the first web server 200 and the second web server 300 via the Internet 50.

  Each of the first web server 200 and the second web server 300 has an EC site and provides an EC service to the user terminal 400. As the EC site, various sites such as a mail order site, an electronic mall site, an auction site, a travel reservation site, and the like are assumed.

  In the figure, only two web servers, the first web server 200 and the second web server 300, are shown as web servers that operate the EC site, but three or more web servers may exist.

  The first web server 200 and the second web server 300 exchange advertisement spaces of the respective websites between the two. That is, an advertisement related to the service of the second web server 300 is displayed on the advertisement space on the website of the first web server 200, and the first web is displayed on the advertisement space on the website of the second web server 300. An advertisement regarding the service of the server 200 is displayed.

  The advertising space management server 100 determines the display mode of the advertising space exchanged between the websites, and transmits information regarding the display mode to the first web server 200 and the second web server 300.

  The user terminal 400 is a terminal used by a user who uses each service provided by the first web server 200 and the second web server 300. For example, a notebook PC, a desktop PC, a tablet PC (Personal Computer) , Smartphones, mobile phones and the like.

[Hardware configuration of advertising space management server]
FIG. 2 is a diagram showing a hardware configuration of the advertising space management server 100. As shown in FIG. As shown in the figure, the advertisement space management server 100 connects a central processing unit (CPU) 11, a read only memory (ROM) 12, a random access memory (RAM) 13, an input / output interface 15, and these components to each other. A bus 14 is provided.

  The CPU 11 appropriately accesses the RAM 13 or the like as necessary, and comprehensively controls each block of the advertising space management server 100 while performing various arithmetic processes. The ROM 12 is a non-volatile memory in which an OS to be executed by the CPU 11, firmware such as programs and various parameters are fixedly stored. The RAM 13 is used as a work area for the CPU 11 and temporarily holds the OS, various applications being executed, and various data being processed.

  A display unit 16, an operation receiving unit 17, a storage unit 18, a communication unit 19, and the like are connected to the input / output interface 15.

  The display unit 16 is a display device using, for example, an LCD (Liquid Crystal Display), an OELD (Organic ElectroLuminescence Display), a CRT (Cathode Ray Tube), or the like.

  The operation reception unit 17 is, for example, a pointing device such as a mouse, a keyboard, a touch panel, and other input devices. When the operation reception unit 17 is a touch panel, the touch panel can be integrated with the display unit 16.

  The storage unit 18 is a non-volatile memory such as an HDD (Hard Disk Drive), a flash memory (SSD; Solid State Drive), or other solid-state memory. The storage unit 18 stores the OS, various applications, and various data. In particular, in the present embodiment, the storage unit 18 includes a page view of the website of the first web server 200 (hereinafter referred to as the first website) and a website of the second web server 300 (hereinafter referred to as the second web). Site) page view.

  The communication unit 19 is, for example, an NIC (Network Interface Card) for Ethernet, and is responsible for communication processing with the user terminal 400.

  Although not shown, the hardware configuration of the first web server 200 and the second web server 300 is the same as the hardware configuration of the advertising space management server 100.

[Advertising space management server database configuration]
FIG. 4 is a diagram showing a database configuration of the advertisement space management server 100.

  As shown in the figure, the advertising space management server 100 is provided for each web server that provides an EC site service on the Internet, such as the first web server 200 and the second web server 300. Remembers the page view.

  The page views are aggregated and stored every predetermined period such as one day, one week, and one month. In addition, the page view is totaled and stored not only for the top page of each website but also for the sub-pages (lower page). Generally, since the user accesses the top page of each site first, the page view of the subpage tends to be smaller than the page view of the top page.

[Operation of advertising space management server]
Next, the operation of the advertising space management server 100 configured as described above will be described. The operation is executed by cooperation of hardware such as the CPU 11 and the communication unit 19 of the advertising space management server 100 and software stored in the storage unit 18. In the following description, for the sake of convenience, the CPU 11 is an operation subject.

  FIG. 4 is a flowchart illustrating a flow of processing in which the advertising space management server 100 according to the present embodiment determines the display mode of the advertising space posted on each site according to the page view of each website.

  In the present embodiment, the area of the advertising space is determined as a specific example of the display mode of the advertising space. Specifically, the flowchart shows the operation when the first web server 200 requests information related to the area of the advertising space for the second website on the website operated by the first web server 200.

  As shown in the figure, first, the CPU 11 of the advertising space management server 100 determines whether or not an area information request for the advertising space for the second website has been received from the first web server 200 (step 41). ).

  Subsequently, the CPU 11 refers to the database to compare the page view of the first website with the page view of the second website for a predetermined period (step 42).

  Subsequently, the CPU 11 calculates the area of the advertising space for the second website displayed on the first website according to the ratio of the page views (step 43).

  For example, if the page view of the first website is 10,000 and the page view of the second website is 5,000, the CPU 11 determines the advertising space for the second website to be posted on the first website. The area is determined to be twice the advertising space for the first website posted on the second website.

  More specifically, for example, the CPU 11 sets a predetermined reference value related to the area of the advertisement space, and the advertisement space for the website with the larger page view (in the above example, it is posted on the second website). The ad space for the first website is the reference value, and the ad space for the website with the smaller page view (in the above example, the second website posted on the first website) Advertising space) is determined according to the page view ratio.

  Then, the CPU 11 transmits the calculated area information to the first web server 200 (step 44).

  When the request for the area information of the advertising space for the first website posted on the second website is received from the second web server 300, the CPU 11 executes the same process as described above.

[Web server operation]
Next, the operation of the first web server 200 in the advertisement frame area calculation process will be described. FIG. 5 is a flowchart showing an operation flow of the first web server 200.

  As shown in the figure, the first web server 200 determines whether a top page display request is received from the user terminal 400 (step 51).

  When it is determined that the top page display request has been received (Yes), the first web server 200 sends the advertisement space for the second website to be posted on the first website to the advertisement space management server 100. Area information is requested (step 52).

  If it is determined that the advertising space area information has been received from the advertising space management server 100 (Yes in step 53), the first web server 200 determines the advertising space area for the second website based on the received area information. Is set (step 54).

  Subsequently, the first web server 200 incorporates the advertisement information and other web page material to be posted in the advertisement space into a predetermined format to generate a top page (step 55).

  Then, the first web server 200 transmits the generated top page to the user terminal 400 for display (step 56).

  Although not shown, the operation when the second web server 300 receives a top page display request from the user terminal 400 is the same as described above.

[Advertising space display mode]
FIG. 6 is a view showing a display example of the top page of the first website, and FIG. 7 is a view showing a display example of the top page of the second website.

  In both examples, it is assumed that the page view of the first website is twice the page view of the second website.

  As shown in FIG. 6, in the first website, for example, an advertisement space 60 in which advertisement information for advertising the second website is placed is provided in the lower part.

  Further, as shown in FIG. 7, the second website also has an advertisement space 70 in which advertisement information for advertising the first website is provided, for example.

  Here, as described above, since the page view of the first website is twice the page view of the second website, the advertising space 60 is set to have an area twice that of the advertising space 70.

[Summary of Embodiment]
As described above, in this embodiment, the advertising space management server 100 determines the area of the advertising space according to the page view of each website that exchanges the advertising space, and transmits the information to each web server. By setting the area of the advertising space, it is possible to substantially absorb the page view difference between the two sites depending on the degree of exposure of the advertising space. Thereby, the advertisement space management server 100 can exchange advertisement information between sites with different page views so that the degree of exposure is fair.

[Modification]
The present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the present disclosure.

  In the above-described embodiment, the area of the advertising space to be exchanged is changed according to the page view of each website. However, the display mode of the advertising space to be changed is not limited to the area.

  For example, instead of the area, the position of the advertising space on the website may be changed according to the page view.

  That is, the advertising space displayed on a website with few page views may be displayed above the advertising space displayed on a website with many page views.

  Specifically, the advertising space management server 100 sets a predetermined reference coordinate (for example, the lower part of the page) for the vertical position (y coordinate) on each web page, and the website with more page views. The upper advertisement frame is set on the reference coordinates, and the advertisement frame on the website with the smaller page view is set on the coordinates moved upward from the reference coordinates by the page view ratio.

  Further, in the case of a website composed of a plurality of hierarchies, the page on which the advertising space is displayed may be changed according to the page view.

  That is, on the website with fewer page views, for example, an advertising space is arranged on the top page. On the website with more page views, for example, an advertisement is displayed on a lower (sub) page such as a page of a predetermined genre. A frame is placed. In this case, a lower page having a page view equivalent to a page view of a website with few page views is detected based on the database.

  If there is no other lower page that has the same page view as the top page, a page with the same page view may be detected between the lower pages of both websites, and an advertising space may be displayed. .

  In addition, when an interface capable of searching by a keyword is provided on the website, an advertising space may be displayed on a search result page for a search request by a specific keyword.

  In other words, for example, an advertising space is displayed on the top page on a website with fewer page views, while an advertising space is displayed on a specific keyword search result page on a website with more page views. In this case, page views of search result pages based on various keywords are stored in the database for each keyword, and a search result page having a page view equivalent to the page view of the top page with a smaller page view is detected. .

  In addition, if a page view of a search result page with a keyword on one website is equivalent to a page view of a search result page with a keyword different from the above on the other website, an advertisement is displayed on those search result pages. Each frame may be displayed.

  In addition to the area and position of the advertising space, the number of advertising space may be varied. In this case, a larger number of advertisement spaces are displayed on the website with fewer page views than on the website with more page views.

  In the above-described embodiment, the advertising space management server 100 determines the display mode of the advertising space on both websites, but the advertising space management server 100 may not exist. That is, each web server stores the page view of its own website and exchanges the data, or provides it from one to the other to construct a database similar to the above, and thus the same as in the above embodiment The function is realized.

  In the above-described embodiment, the advertising space is exchanged between two websites. However, the advertising space that has substantially the same exposure level of the advertising space between websites with three or more different page views. The advertising space may be exchanged by calculating the area, position, number, and the like.

  In the above-described embodiment, an example in which the first web server 200 operates an Internet mall site and the second web server 300 operates an auction site has been described, but the types of services in the sites operated by each server are as follows. It is not limited to these. For example, the present invention can be applied to advertisement frames on websites that provide various services, such as travel reservation sites, restaurant information sites, golf course reservation sites, news sites, recipe information sites, and Internet banking sites.

11 ... CPU
DESCRIPTION OF SYMBOLS 18 ... Memory | storage part 19 ... Communication part 50 ... Internet 60, 70 ... Advertisement space 100 ... Advertisement space management server 200 ... 1st web server 300 ... 2nd web server 400 ... User terminal

Claims (7)

A communication unit capable of communicating with the first web server and the second web server;
A first page view of the first website provided by the first web server for a predetermined period, and a second page view of the second website provided by the second web server for the predetermined period; A storage unit capable of storing
A display mode of a first content frame in which content related to the second website is displayed in the first website according to a ratio between the first page view and the second page view. And a display mode of a second content frame in which content related to the first website is displayed in the second website, the degree of exposure of the first content frame, and the second content Decide so that the exposure of the frame is almost the same,
Information related to the determined display mode of the first content frame is transmitted to the first web server, and information related to the determined display mode of the second content frame is transmitted to the second web server. And a control unit capable of controlling the communication unit. The server device according to claim 1,
The said control part is a server apparatus which determines the area of a said 1st content frame and the area of a said 2nd content frame according to the said ratio. The server device according to claim 1,
The control unit determines a position of the first content frame and a position of the second content frame according to the ratio. The server device according to claim 1,
The storage unit includes a plurality of pages configured in a hierarchy that the first website has the first page view and the second page view, and a hierarchy that the second website has. Remember for each configured page,
In accordance with the ratio, the control unit includes a hierarchy in the first website where the first content frame is displayed and a level in the second website where the second content frame is displayed. Server device that determines the hierarchy. The server device according to claim 1,
The storage unit includes a page view of a search result page displayed in response to a user search request for the first website, and a search result page displayed in response to the search request for the second website. Remember page views for each search condition,
Based on the ratio, the control unit displays a search result page displayed in response to a search request based on a predetermined search condition on at least one of the first website and the second website. A server device that determines that a content frame is displayed. Obtaining a first page view during a predetermined period of the first web site first web server provides, a second page view in the predetermined period of the second web sites second web server provides And
A display mode of a first content frame in which content related to the second website is displayed in the first website according to a ratio between the first page view and the second page view. And a display mode of a second content frame in which content related to the first website is displayed in the second website, the degree of exposure of the first content frame, and the second content Decide so that the exposure of the frame is almost the same,
Transmitting information related to the determined display mode of the first content frame to the first web server;
An information processing method for transmitting information related to the determined display mode of the second content frame to the second web server. On the server device,
Obtaining a first page view during a predetermined period of the first web site first web server provides, a second page view in the predetermined period of the second web sites second web server provides And steps to
A display mode of a first content frame in which content related to the second website is displayed in the first website according to a ratio between the first page view and the second page view. And a display mode of a second content frame in which content related to the first website is displayed in the second website, the degree of exposure of the first content frame, and the second content A step of determining that the degree of exposure of the frame is substantially equal;
Transmitting information related to the determined display mode of the first content frame to the first web server;
Transmitting the information on the determined display mode of the second content frame to the second web server.

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