JP5604630B2 - Smart TV system - Google Patents

Description

  The present invention relates to a TV program in a smart TV system using as a terminal a smart TV capable of browsing information such as terrestrial digital, BS, and CS TV program videos and videos and still images of web pages on the Internet via the Internet. The present invention relates to a smart TV system that can give a reward such as a point to a viewer who has watched other commercial information composed of commercial videos or video / still images.

  Viewers can watch commercial video in a program on a terrestrial digital, BS, CS compatible TV, or watch commercial video in a program on a smart TV that can browse information such as video and still images on web pages. Even so, there is no service that allows viewers to get benefits such as points. There is also no smart TV with a function that allows a viewer to specify a provider of commercial information that the viewer wants to view.

  The present invention relates to a smart TV system using as a terminal a smart TV capable of browsing information such as terrestrial digital, BS and CS TV program videos and video / still images of web pages on the Internet. Alternatively, it is an object of the present invention to realize a system that can give a privilege such as points to a viewer from a commercial provider when viewing commercial information including a moving image or a still image desired by the viewer.

  In order to achieve the above object, the present invention provides a function that allows a viewer to register as a viewer in a smart TV system, a function that can recognize a viewer who has watched a commercial video in a TV program, and a viewer who has watched the commercial video. A server equipped with a function for granting benefits such as points is provided in the smart TV system so that privileges such as points can be given to viewers who watch commercial videos.

  In addition, a function that allows viewers to specify the commercial provider desired by the viewer is provided on the smart TV, and the commercial information consisting of the video / still images of the commercial provider specified by the function is transmitted to the smart TV system server. A function and a function for giving a privilege such as a point to a viewer who has viewed the transmitted commercial information, and a privilege such as a point from a company providing the commercial information can be given to a viewer who has viewed the commercial information Like that.

  As described above, in the smart TV system of the present invention, when the viewer views the commercial video, and when viewing the commercial information including the video / still image of the desired commercial provider, benefits such as points to the viewer Can be realized.

  Hereinafter, an embodiment of the present invention will be described based on the system configuration of FIG. 1 and the terminal management information of FIG.

  In FIG. 1, reference numeral 1 is a terrestrial digital broadcasted by radio wave or cable, BS and CS TV programs, and smart TVs having a function of receiving and displaying moving picture / still picture information of web pages on the Internet. , 111 is a TV program receiving unit that receives a TV program distributed by radio waves or cables, 112 is information that identifies the viewer input by the viewer using a remote controller or the like and information of a commercial provider that wants to watch Is a viewer information storage unit for storing information, 113 is an information collection unit for collecting information on the viewer information storage unit 112, time information for turning on / off the smart TV, viewing TV channel information, input information, and the like. To receive commercial information consisting of video / still image information from a smart TV server connected to The Internet transmission / reception unit has a function of transmitting information collected by the information collection unit 113 when the power of the smart TV is turned on / off or when the channel is changed, 12 is a terminal display unit of the smart TV, 121 is a program video display unit, and 122 is A commercial information display unit for displaying a commercial provider or commercial information, 123 is a terminal function selection unit capable of displaying / designating the commercial provider, and 123a is a commercial video of another desired commercial provider in place of the commercial video in the program. An icon that can be selected, 123b is an icon that allows the user to select a commercial video of the desired commercial provider on the commercial information display unit 122 that is different from the program video, 123c is an icon that allows confirmation / exchange of benefits such as added points, Internet, 4 TV program video transmission management unit 5 is a server for smart TV management, 51 is an information transmission / reception unit that transmits / receives information by connecting to the Internet, 52 recognizes viewer information transmitted from the smart TV Viewer management unit that stores and manages privilege information such as power on / off time of smart TV, commercial video / information viewed, and points granted, 53 identifies commercial information consisting of commercial video and video / still image Information (as identification information, a four-digit code (advertising company code) that identifies the advertising company issued by the common code management center used in the broadcasting industry and a 6-digit number that the advertising company issues independently Commercials that manage privilege information such as points, etc.) 6 is a web server group, 61 is a # 1 web server, and 62 is a # 2 web server.

  FIG. 2 is a table managed in the server 5. Reference numeral 521 is a program viewing management table storing viewer identification information, power ON / OFF time, and TV channel information, and 522 is viewed for each viewer identification information. The commercial video management table 523 stores the privilege information such as the identification information of the commercial video, the viewing start / end time, and the points added by viewing the commercial video, and the identification information and viewing of the commercial information viewed. Viewed commercial information management table prepared for each viewer identification information for storing start / end times, 524 is a desired commercial provider management table for storing a desired commercial provider specified by the viewer, and 531 is a TV program The commercial video identification information, commercial video display start / end times, and bonus information Sharu video management table, 532 identification information of the commercial information consisting of video and still images, display start and end times of the commercial information is commercial information management table for storing the privilege information.

  In the operation of the present invention, when a privilege such as a point is given when viewing a commercial video that enters a television program video, a commercial consisting of a moving image / still image desired by the viewer instead of the commercial video that enters the television program video In addition to giving points and other benefits when viewing information, and granting points and other benefits when viewing commercial information consisting of videos and still images desired by viewers separately from commercial video that is included in TV program video And a case where a special feature such as a point given when viewing a commercial video included in a TV program video and a special feature such as a point given when viewing a commercial information desired by a viewer are added. This will be explained separately.

  First, a case where a privilege such as points is given when viewing a commercial video included in a TV program video will be described. First, when a TV program is distributed from the TV program video transmission management unit 4 by radio wave or cable and the power of the smart TV 1 is turned on by the viewer, the information collection unit 113 of the terminal control unit 11 stores the information in the viewer information storage unit 112. A server for managing smart TV via the Internet 3 from the Internet transmitting / receiving unit 114 by collecting the stored viewer identification information, information of a commercial provider that desires to watch, power ON time information of the smart TV, and TV channel information. Send to 5. The information transmitting / receiving unit 51 that has received the information corresponds to the viewer identification information (here, 0002) in the program viewing management table 521 managed by the viewer management unit 52 for the power ON information and the TV channel information ( 3) in the program viewing management table 521, the smart TV management server 5 waits to receive power-off information or changed channel information sent from the smart TV 1 of the viewer identification information 0002. And other smart TV processing.

  Thereafter, the server 5 is turned off or changed from the smart TV 1 within the time from the start to the end time of the commercial video obtained from the commercial video management table 531 managed by the commercial video / information management unit 53. When the TV channel information is not received, the server 5 refers to the commercial video management table 531 managed by the commercial video / information management unit 53 and obtains the privilege information such as the commercial video identification information and the points provided by the commercial provider. Viewing start / end times in the viewed commercial video management table 522 connected to the viewer identification information 0002 in the program viewing management table 521 managed by the viewer management unit 52 (fourth row of the viewed commercial video management table 522) And privilege information, and then turn off the power again or change the Waiting for the reception of the bi-channel information and waiting for the start / end time of the next commercial video, after which the commercial video is viewed without receiving the power-off information or the changed TV channel information from the smart TV 1 In this case, the server 5 repeats from [0012].

  On the other hand, when the server 5 is turned off by the viewer within the time from the start of commercial video distribution to the end time, the information collection unit 113 of the terminal control unit 11 stores the information in the viewer information storage unit 112. The received viewer identification information, smart TV power-off time information, and viewing TV channel information are collected and transmitted from the Internet transmission / reception unit 114 to the smart TV management server 5 via the Internet 3. The power is turned off. The server 5 that has received the information sets the power-off time in the power-off information column (third line of the terminal viewing management table 521) corresponding to the viewer identification information 0002 of the program viewing management table 521 managed by the viewer management unit 52. The power-on reception from the smart TV 1 is awaited without performing writing or privilege grant processing.

  When the channel is changed by the viewer within the period from the start of distribution of the commercial video to the end time, the information collection unit 113 of the terminal control unit 11 changes the viewer identification information stored in the viewer information storage unit 112. The TV channel information is collected and transmitted from the Internet transmission / reception unit 114 to the smart TV management server 5 via the Internet 3. The server 5 that has received the changed television channel information writes the changed television channel information in the television channel information section corresponding to the viewer identification information 0002 of the program viewing management table 521 managed by the terminal management section 52. The power is turned off from the smart TV 1 or the changed channel information is waited for reception without performing the privilege granting process. The above is the description of the operation when viewing a commercial video in a television program.

  Next, in place of the commercial video that is entered in the TV program, points such as points are given when the commercial information consisting of the video / still image of the commercial provider desired by the viewer is viewed as commercial information in the program video The operation of will be described. First, a TV program is distributed from the TV program video transmission management unit 4 by radio waves or cables, the viewer turns on the smart TV 1, and the TV program received by the TV program receiving unit 111 is displayed on the terminal display unit 12. It is assumed that it is displayed on the display unit 121. At the same time, the information collection unit 113 of the terminal control unit 11 receives the viewer identification information stored in the viewer information storage unit 112, the information of the commercial provider desired to view, the power ON time information of the smart TV, and the viewing TV channel information. Collected and transmitted from the Internet transmission / reception unit 114 to the server 5 via the Internet 3. The information transmission / reception unit 51 that has received the information corresponds to the viewer identification information (here, 0003) in the program viewing management table 521 managed by the viewer management unit 52 for the power ON information and the TV channel information (program). And the server 5 waits to receive power-off information or changed channel information sent from the smart TV 1 of the terminal identification information 0003 and other smart devices. Perform TV processing.

  Thereafter, when the viewer presses the commercial provider selection icon 123a that replaces the commercial video in the TV program of the terminal function selection unit 123 of the smart TV 1, the information collection unit 112 of the terminal control unit 11 displays the icon. The information 123a and the terminal identification information are collected, and the information is transmitted from the Internet transmission / reception unit 113 to the server 5 via the Internet 3. The server 5 that has received the information edits all the company information providing the commercial information with reference to the commercial information management table 532 to display information, and sends information to the smart TV 1 corresponding to the viewer identification information. 51 to transmit via the Internet 3. The smart TV 1 that has received the display information by the Internet transmitting / receiving unit 113 displays the company information providing the commercial on the commercial information display unit 122. When the desired commercial provider is selected by operating the remote control of the smart TV by the viewer who has seen the company information, the company information (here, company 3) of the desired commercial provider is stored in the Internet transceiver 113. From the information transmission / reception unit 51 of the server 5 via the Internet 3, the company 3 of the company information corresponds to the viewer identification information 0003 in the desired commercial provider management table 524 managed by the terminal management unit 52 ( 4th line of the desired commercial provider company management table 524).

  In parallel with this, the server 5 refers to the program viewing management table 521 and the desired commercial provider management table 524 managed by the viewer management unit 51, turns on the power, and selects the viewer in which the desired commercial provider is recorded. Search and perform the following operation on the viewer's terminal. It is assumed that the viewer identification information of the terminal searched here is 0003. The server 5 refers to the desired commercial provider (company 3) when the viewer identification information in the desired commercial provider management table 524 is 0003 (fourth line of the desired commercial provider management table 524), and commercial video / information management is performed. The company information in the commercial information management table 532 managed by the unit 53 reads the web server information (# 1 web server) and commercial information identification information of the link destination information of the company 3 and reads # 1 of the web server group 6 via the Internet 3 Connected to the web server 61, the commercial information identification information D 003 and the commercial video management table 531 are referenced to transmit the display start / end times of the corresponding commercial video. Receiving the commercial information identification information D003, the # 1 web server 61 transmits commercial information with display time information matching the display start / end time of the commercial video to the server 5 via the Internet 3. The server 5 that has received the corresponding commercial information with the display time information by the information transmission / reception unit 51 sends the commercial information from the information transmission / reception unit 51 to the television program video transmission management unit 4. The television program video transmission management unit 4 transmits the program video instead of the commercial video in the program to the smart TV 1. In the smart TV 1 that has received the video, the commercial information is displayed on the information display unit 121.

  The server 5 monitors the time based on the display time information received together with the commercial information from the # 1 web server 61, and if the server 5 does not receive the power OFF information from the smart TV 1 within the time until the commercial information is displayed, The privilege information D3 such as points corresponding to the commercial information identification information D003 in the commercial information management table 532 managed by the commercial video / information management unit 53 is read, and the viewed commercial information management managed by the viewer management unit 52 is performed. The privilege information is written in the place corresponding to the viewer identification information 0003 in the table 523 (the fourth line of the viewed commercial information management table 523), and the server 5 starts processing the next commercial information.

  On the other hand, when the server 5 receives the power-off information from the smart TV 1 within the time of the display time information received from the # 1 web server 61 monitored by the server 5, the server 5 manages the program managed by the viewer management unit 52. Write the power-off time in the place corresponding to the viewer identification information 0003 in the viewing management table 521 (the fourth line of the program viewing management table 521), and wait for the power-on reception from the smart TV 1 without performing the privilege granting process It becomes a state. The above is an explanation of the operation when the commercial information including the moving image / still image of the commercial provider desired by the viewer is viewed as the commercial information in the program video instead of the commercial video that enters the TV program.

  Subsequently, when a commercial information consisting of a video / still image of a commercial provider desired by the viewer is viewed separately from the commercial video in the program, instead of the commercial video that enters the TV program, benefits such as points are given. The operation of will be described. First, a TV program is distributed from the TV program video transmission management unit 4 by radio waves or cables, the viewer turns on the smart TV 1, and the TV program received by the TV program receiving unit 111 is displayed on the terminal display unit 12. It is assumed that it is displayed on the display unit 121. At the same time, the information collection unit 113 of the terminal control unit 11 receives the viewer identification information stored in the viewer information storage unit 112, the information of the commercial provider desired to view, the power ON time information of the smart TV, and the viewing TV channel information. Collected and transmitted from the Internet transmission / reception unit 114 to the server 5 via the Internet 3. The information transmission / reception unit 51 that has received the information corresponds to the viewer identification information (here, 0003) in the program viewing management table 521 managed by the viewer management unit 52 for the power ON information and the TV channel information (program). 4) of the viewing management table 521, the server 5 enters a state of waiting for reception of the power-off information or the changed channel information sent from the smart TV 1 of the viewer identification information 0003 and other information. Perform smart TV processing.

  Thereafter, when the viewer presses the icon 123b that can select the commercial video of the desired commercial provider on the commercial information display unit 122 different from the terminal video selection unit 123 program video of the smart TV 1, information on the terminal control unit 11 is displayed. The collection unit 112 collects the information of the icon 123b and the viewer identification information, and transmits the information from the Internet transmission / reception unit 113 to the server 5 via the Internet 3. The server 5 that has received the information edits all the company information providing the commercial information with reference to the commercial information management table 532 to display information, and sends information to the smart TV 1 corresponding to the viewer identification information. 51 to transmit via the Internet 3. The smart TV 1 that has received the display information by the Internet transmitting / receiving unit 113 displays the company information providing the commercial on the commercial information display unit 122. When the desired commercial provider is selected by operating the remote control of the smart TV by the viewer who has seen the company information, the company information (here, company 3) of the desired commercial provider is stored in the Internet transceiver 113. From the information transmission / reception unit 51 of the server 5 via the Internet 3, the company 3 of the company information corresponds to the viewer identification information 0003 in the desired commercial provider management table 524 managed by the terminal management unit 52 ( 4th line of the desired commercial provider company management table 524).

  In parallel with this, the server 5 refers to the program viewing management table 521 and the desired commercial provider management table 524 managed by the viewer management unit 51, turns on the power, and selects the viewer in which the desired commercial provider is recorded. Search and perform the following operation on the viewer's terminal. It is assumed that the viewer identification information of the terminal searched here is 0003. The server 5 refers to the desired commercial provider (company 3) when the viewer identification information in the desired commercial provider management table 524 is 0003 (fourth line of the desired commercial provider management table 524), and commercial video / information management is performed. The company information in the commercial information management table 532 managed by the unit 53 reads the web server information (# 1 web server) and commercial information identification information of the link destination information of the company 3 and reads # 1 of the web server group 6 via the Internet 3 The commercial information identification information D003 is transmitted by connecting to the web server 61. Receiving the commercial information identification information D003, the # 1 web server 61 transmits corresponding commercial information with display time information to the server 5 via the Internet 3. The server 5 that has received the corresponding commercial information with the display time information by the information transmitting / receiving unit 51 transmits the commercial information from the information transmitting / receiving unit 51 to the smart TV 1 via the Internet 3. The smart TV 1 received by the Internet transmitting / receiving unit 113 displays the commercial information on the commercial information display unit 122.

  The server 5 monitors the time based on the display time information received together with the commercial information from the # 1 web server 61, and if the server 5 does not receive the power OFF information from the smart TV 1 within the time until the commercial information is displayed, The privilege information D3 such as points corresponding to the commercial information identification information D003 in the commercial information management table 532 managed by the commercial video / information management unit 53 is read, and the viewed commercial information management managed by the viewer management unit 52 is performed. The privilege information is written in the place corresponding to the viewer identification information 0003 in the table 523 (the fourth line of the viewed commercial information management table 523), and the server 5 starts processing the next commercial information.

  On the other hand, when the server 5 receives the power-off information from the smart TV 1 within the time of the display time information received from the # 1 web server 61 monitored by the server 5, the server 5 manages the program managed by the viewer management unit 52. Write the power-off time in the place corresponding to the viewer identification information 0003 in the viewing management table 521 (the fourth line of the program viewing management table 521), and wait for the power-on reception from the smart TV 1 without performing the privilege granting process It becomes a state. The above is the operation explanation when viewing the commercial information desired by the viewer separately from the commercial video in the program.

  In addition, benefits such as points granted when viewing commercial video that is included in TV program video and benefits such as points granted when viewing commercial information consisting of videos and still images desired by the viewer are added. The operation for granting is as follows.

  The server 5 stores a commercial video management table 522 in which benefits such as points given when viewing a commercial video on a smart TV having the same viewer identification information, and commercial information of a company desired by the viewer. A process of adding each privilege of the viewed commercial information management table 523 in which the privilege granted when viewing is stored is performed. As a result, a privilege such as a point given when viewing the commercial video and a privilege such as a point given when viewing the commercial information are added.

  The above is the description of the operation.

  When the viewer wants to confirm a privilege such as points given when viewing the commercial video and commercial information on the smart TV, the user presses the icon 123b of the terminal function selection unit 123 of the smart TV 1. As a result, the information of the icon 123b is sent to the server 5 from the Internet transmission / reception unit 114 to the information transmission / reception unit 51 via the Internet 3 together with the viewer identification information (here, 0003). The server 5 that has received the information has viewed commercial video management table 522 and viewed commercial information management table 523 connected to the location corresponding to the viewer identification information 0003 of the program viewing management table 521 managed by the terminal control unit 51. , Each privilege information is edited into display information and sent to the smart TV 1. The display information received by the smart TV 1 is displayed on the commercial information display unit 122, whereby the privilege information given to the viewer can be confirmed.

  If a plurality of commercial provider companies are requested, the server 5 stores a plurality of desired company information in the desired commercial provider management table 524, and refers to the commercial information management table 532 in accordance with [0017] to [0019]. It is possible to realize a privilege granting process such as points by repeating the described operation.

  In this embodiment, a four-digit code (advertising company code) for identifying an advertising company issued by a common code management center used in the broadcasting industry and a six-digit code (advertising company code) uniquely assigned by the advertising company ( Although it has not been described that a 10-digit CM code composed of a material code) is applied, it is possible to use the CM code for “commercial video identification information” in this embodiment.

  If a privilege such as a point can be obtained by viewing commercial information as in the present embodiment, it is conceivable that the user does not look at it but acts as if he / she saw it with a personal computer. For this, for example, it is conceivable to set a limit on the daily point grant conditions.

The figure of the system configuration example for demonstrating the smart TV system of this invention Illustration of smart TV terminal management information example of the smart TV system

DESCRIPTION OF SYMBOLS 1 Smart TV 11 Terminal control part 111 Television program receiving part 112 Viewer information storage part 113 Information collection part 114 Internet transmission / reception part 12 Terminal display part 121 Program video display part 122 Commercial information display part 123 Terminal function selection part 123a Icon 123b Icon 123c Icon 3 Internet 4 TV program video transmission management unit 5 Server 51 Information transmission / reception unit 52 Viewer management unit 521 Program viewing management table 522 Watched commercial video management table 523 Watched commercial information management table 524 Desired commercial provider management table 53 Commercial video Information Management Unit 531 Commercial Video Management Table 532 Commercial Information Management Table 6 Web Server Group 61 # 1 Web Server 62 # 2 Web Server

Claims (2)

In a smart TV system using as a terminal a smart TV capable of viewing TV programs of terrestrial digital, BS and CS and browsing web pages on the Internet, a function for a viewer to register a viewer in the smart TV system, Received from the smart TV and the smart TV with a function that can transmit the viewer registration information, the power ON / OFF time information, and the TV channel information being viewed to the server of the smart TV system when the power is turned ON / OFF Such as a function to identify the commercial video in the TV program being viewed and the viewer based on the registered viewer registration information and TV channel information, and points to the viewer provided by the company that provides the commercial video, etc. A function to memorize privilege information and -Provide a server with a function to read out privilege information such as points for viewers of a commercial provider and a function to assign and manage the privilege information to viewers, and provide points such as points to viewers who watched commercial videos In a smart TV system characterized by being able to be granted,
A commercial provider specifying unit that can specify a company that provides commercial information desired by the viewer on the smart TV, a commercial information display unit that displays commercial information composed of video and still images, and a commercial provider specified by the viewer A function of transmitting the information on the smart TV to the server, a function of distributing the commercial information of the commercial provider desired to the server to the smart TV, and when the viewer views the commercial information desired by the viewer Smart TV, which has a function to grant and manage benefits such as points from a commercial provider to viewers, and can grant benefits such as points provided by commercial companies to viewers who have viewed the desired commercial information system. Benefits such as points given to viewers who watched the commercial video in the TV program video according to claim 1 on the server, points given by commercial providers to viewers who watched the desired commercial information, etc. The smart TV system according to claim 1, further comprising: a function for managing in addition to the above-mentioned privilege, which can be given and managed by adding a privilege such as the two points to a viewer who has viewed a commercial video and commercial information.

Images