JP5471411B2 - Electronic leaflet search device and electronic leaflet search system - Google Patents

Description

  The present invention relates to an electronic flyer search device and an electronic flyer search system for searching an electronic flyer, which is image data of a paper flyer in which advertisement information is printed on paper, from a database.

When a server that receives a search keyword transmitted from a user terminal via the Internet obtains an electronic flyer associated with the search keyword from a database, the server transmits image data of the electronic flyer to the user terminal. There is a flyer search system (Non-Patent Document 1).
This electronic leaflet is image data generated by reading, for example, a newspaper folded leaflet printed on paper with an image scanner, and is printed on the folded leaflet by using this leaflet search system. Information can be displayed on the display unit of the user terminal as image data.

Further, when the server receives a search keyword transmitted from the user terminal, the distribution system searches the database for sale information related to the search keyword and transmits the sale information obtained by the search to the user terminal in the form of text data. (Patent Document 1). For example, at supermarket XX store, text data indicating that cabbage is a special sale of 89 yen per piece is transmitted to the user terminal, and this special sale information is displayed on the display unit of the user terminal.
That is, the distribution system described in Patent Document 1 is a system that transmits electronic leaflets, which are image data of folded leaflets described in Non-Patent Document 1, to the user terminal in that special sale information that is text data is distributed to the user terminals. And different.

Electronic flyer search site <URL: http://www.shufoo.net/> JP 2005-209134 A

  However, in a leaflet search system that transmits an electronic leaflet as described in Non-Patent Document 1, information related to a large number of products as compared to a system that distributes special sale information as described in Patent Document 1 Is sent to the user terminal. For this reason, for example, when a user thinks about a menu while looking at an electronic flyer displayed on the user terminal, the work of thinking about the menu while looking for ingredients for the menu to be cooked from the products posted on the electronic flyer Occurs and takes time and effort. In particular, it has been difficult for beginners of cooking to grasp what food is suitable for the menu.

In addition, there is a Web site service that inputs a material name, a dish name, or the like as a search keyword and transmits a recipe searched by a search server based on the search keyword to a user terminal. Here, if you are a culinary beginner or you want to make a different dish, many users use this service to think about menus.
When using this service to search for recipes that can be cooked with bargain products listed on electronic flyers, users must search for bargain products from electronic flyers and search for recipes that can be made with these products. There is a problem that the user's work becomes complicated.

  In consideration of such circumstances, the present invention has been made to solve the above-described problems, and its purpose is to search for information on products generated from materials listed in electronic leaflets. It is to provide an electronic leaflet search device and an electronic leaflet search system that can reduce the burden on the user.

  In order to solve the above problem, an invention according to the present invention is an electronic leaflet search apparatus that is communicably connected to a terminal via a network, and is flyer image data that is data of an electronic leaflet including information related to an advertising product. A first storage unit for storing a flyer identifier for identifying the electronic flyer from other electronic flyers, and a flyer search table for associating flyer attribute information relating to information displayed on the electronic flyer; A second storage unit that stores a flyer text data table that associates the leaflet identifier indicating the electronic leaflet with character information indicating a character included in the document, and a method of generating a product generated using at least one material A material table that associates a material name indicating the material with product information including information related to Based on the storage unit, the first communication unit that receives the search key transmitted from the terminal, and the search key received by the first communication unit, refer to the flyer search table of the first storage unit The flyer image data and the flyer identifier associated with the flyer attribute information including the search key are searched, and the flyer text table of the second storage unit is searched based on the flyer identifier obtained by the search. The character information associated with the leaflet identifier obtained by the search is searched, and the material table of the third storage unit is referred to based on the character information obtained by the search. The product information including the same material name as the character information obtained by the search as all the material names associated with each product information. A search unit for searching; an image generation unit for generating search result data including at least the flyer image data and information representing the product based on the flyer image data and the product information obtained by the search unit; And a second communication unit that transmits the search result data generated by the image generation unit to the terminal.

  In the electronic leaflet search device described above, the search result data is data for displaying the leaflet image data and information representing the product on a display unit of the user terminal on a single Web page. It is characterized by that.

  In the electronic leaflet search device described above, the present invention includes information in which the Web page associates information representing the product with a site indicating a method for generating the product provided from the management server as a reference destination site. It is characterized by that.

  Further, the present invention provides the electronic leaflet search apparatus described above, wherein the search result data displays the product information obtained by the search by the search unit in an order according to a predetermined priority order. It is characterized by including.

Further, the present invention is an electronic flyer retrieval device described above, the second storage unit, the character information indicating a character included in print flyers, character area in which the character information in the leaflet image data is displayed And stores a flyer text data table that associates the leaflet identifier indicating the printed flyer, and the search unit searches for the product information and corresponds to the product information in the material table. When the same character information as all the material names attached is obtained, it corresponds to the same character information as all the material names with reference to the flyer text data table of the second storage unit The search result data is obtained by causing the image generation unit to emphasize and display the character information based on the position information. And generating the data.

  In order to solve the above problem, an invention according to the present invention is an electronic leaflet search system including a plurality of terminals and an electronic leaflet search apparatus connected to the terminals via a network so as to be able to communicate with each other. A leaflet identifier for identifying the electronic leaflet from other electronic leaflets, and a leaflet relating to information displayed on the electronic leaflet, in the leaflet image data that is electronic leaflet data including information related to the advertisement product. A first storage unit that stores a flyer search table that associates attribute information, and a second flyer text data table that associates the flyer identifier indicating the electronic leaflet with character information indicating characters included in the electronic leaflet. Contains information related to the storage and how to produce a product produced using at least one material. A third storage unit that stores a material table that associates a product name indicating the material with product information, a first communication unit that receives a search key transmitted from the terminal, and the first communication unit Based on the received search key, refer to the flyer search table of the first storage unit, search for the flyer image data and the flyer identifier associated with the flyer attribute information including the search key, and Based on the leaflet identifier obtained by the search, the letter information associated with the flyer identifier obtained by the search is searched with reference to the flyer text table of the second storage unit, Based on the obtained character information, referring to the material table of the third storage unit, the same material name as the character information obtained by the search is obtained. A search unit for searching for the product information included as all the material names associated with each product information, and at least the flyer image based on the flyer image data and the product information obtained by the search unit An image generation unit that generates search result data including data and information representing the product, and a second communication unit that transmits the search result data generated by the image generation unit to the terminal, Based on the search result data received by the third communication unit, the third communication unit that receives the search result data transmitted from the second communication unit, and at least the leaflet image data and the terminal And a display unit for displaying a screen representing information representing the product.

  ADVANTAGE OF THE INVENTION According to this invention, the burden on the user at the time of searching the information regarding the product produced | generated with the material published by the electronic leaflet can be reduced.

It is a block diagram for demonstrating an example of a structure of the electronic leaflet search system which concerns on this Embodiment. It is a reference figure for demonstrating the positional information obtained by the electronic leaflet search system which concerns on this Embodiment. It is a reference figure which shows an example of the leaflet search table utilized with the electronic leaflet search system which concerns on this Embodiment. It is a reference figure which shows an example of the leaflet text data utilized with the electronic leaflet search system which concerns on this Embodiment. It is a reference figure which shows an example of the material table utilized with the electronic leaflet search system which concerns on this Embodiment. It is the schematic for demonstrating an example of the processing flow of the electronic leaflet search system which concerns on this Embodiment. It is a flowchart for demonstrating an example of the processing flow of the electronic leaflet search system which concerns on this Embodiment. It is a reference figure which shows an example of the screen which the user terminal contained in the electronic leaflet search system which concerns on this Embodiment displays. It is a reference figure for demonstrating an example of the highlight display area at the time of being highlighted by the electronic leaflet search system which concerns on this Embodiment.

Embodiments according to the present invention will be described below with reference to the drawings.
FIG. 1 is a block diagram showing an outline of an electronic leaflet search system including an electronic leaflet search device according to an embodiment of the present invention.
As shown in FIG. 1, the electronic leaflet search system includes an electronic leaflet management server 1 including an electronic leaflet search device, a plurality of user terminals 3, and a product information management server 5, which are communicably connected via a network. Has been.

  The electronic leaflet management server 1 includes a reading unit 101, a character region detection unit 102, a character information detection unit 103, a position information detection unit 104, a registration unit 105, an operation unit 106, and an electronic leaflet search device. . The electronic leaflet search apparatus includes a first storage unit 107, a second storage unit 108, a communication unit 109, a third storage unit 110, a search unit 111, a buffer memory 112, and an image generation unit 113. And a fourth storage unit 114.

The reading unit 101 is, for example, an image scanner or the like, which reads information indicated on a print medium, generates image data based on the read information, and outputs the image data. For example, the reading unit 101 reads image data of a printed flyer on which information related to an advertisement product is printed, generates flyer image data of an electronic leaflet that is image data of the printed leaflet, and outputs the image data to the character region extraction unit 102. In addition, the data is output to the first storage unit 107.
Note that, as shown in FIG. 2, for example, a coordinate position indicated by a two-dimensional orthogonal coordinate system (x, y) is assigned to the flyer image data generated by the reading unit 101, and the position in the flyer image data is assigned. Is represented by these coordinates.
A reference position (0, 0) in an orthogonal coordinate system is assigned to this leaflet image data. This reference position may be, for example, any one of the four corners of the image plane of the flyer image data, or may be provided at the center position of the image plane or outside the image plane. Here, the following description will be made with the lower left corner of the leaflet image data as the reference position.

Based on the leaflet image data generated by the reading unit 101, the character region detection unit 102 detects a character region that is an image region including an image recognized as a character from the leaflet image data. The character area detecting unit 102 performs, for example, layout analysis for detecting characters on the flyer image data, detects a character area recognized as an image area where one character is displayed, and detects the detected character area. Is output to the character information detection unit 103 and the character position detection unit 104.
As shown in FIG. 2, this character area is a rectangular area surrounded by a straight line parallel to the x-axis and a straight line parallel to the y-axis of the orthogonal coordinate system (x, y). The character area detection unit 102 detects, for example, character areas 201 to 204 each including characters “ki”, “ja”, “be”, and “tsu”.

The character information detection unit 103 detects character information included in the character region, detects one word composed of a combination of the character information based on the detected character information, and associates the characters associated with the word unit. Information is output to the registration unit 105.
More specifically, the character information detection unit 103 compares, for example, an image included in the character area with a character pattern determined in advance as a pattern matching comparison target, and an image included in the character area. The character indicated by the matching character pattern is detected as the character information indicated in the character region. In addition, the character information detection unit 103 refers to a predetermined word pattern as a character string indicating one word, and detects one word composed of character information based on the distance between the characters and the arrangement direction. Then, the character information included in the word is associated with each other and output to the registration unit 105. The character information detecting unit 103 recognizes, for example, “ki”, “ja”, “be”, and “tsu” as one word “cabbage” and registers it as character information included in the character areas 201 to 204. To 105.

The position information detection unit 104 detects position information indicating the position of the character information included in the character area and outputs the position information to the registration unit 105.
Specifically, the position information detection unit 104 detects, for example, the coordinates of the upper left vertex and the lower right vertex of the character area as the position information of the character information. Referring to the example shown in FIG. 2, the position information detection unit 104 uses the coordinates (X1 _L , Y1) of the upper left vertex of the character area 201 as the position information of the character information “ki” included in the character area 201. _L ) and position information indicated by the coordinates (X1 _R , Y1 _R ) of the lower right vertex are detected.
Note that the position information detection unit 104 is not limited to the above two points, and preferably detects at least the two points, and may detect three or four points.

The registration unit 105 associates the character information associated with each word input from the character information detection unit 103 with the position information of the character region including the character information input from the position information detection unit 104, and stores the second character information. Are stored in the leaflet text table of the storage unit 108.
For example, as illustrated in FIG. 2, the registration unit 105 includes, in the character information “cabbage”, position information “X1 _L , Y1 _L , X1 _R , Y1 _R , X2 _L , _{Y2 L, X2 R, Y2 R} , X3 L, Y3 L, X3 R, Y3 R, X4 L, Y4 L, X4 R, Y4 R, is stored in association with ".

  For example, the operation unit 106 receives an operation input by an administrator who manages the electronic leaflet management server 1 and outputs operation information corresponding to the operation to the registration unit 105.

The first storage unit 107 stores a flyer search table as shown in FIG. 3, for example. As shown in FIG. 3, the flyer search table includes flyer attribute information and flyer image data related to information posted on the electronic flyer, with a flyer ID (flyer identifier) for identifying the electronic flyer from other electronic flyers. Information to be associated.
As this flyer attribute information, a flyer main name that is the name of a business dealing with an advertising product posted in an electronic handbill, a flyer main ID for identifying the business from other event persons, and this In this electronic flyer, the store ID that indicates the store that the business is deployed, the business format that indicates the business format of this business, the zip code that indicates the location of this business, the location that indicates the address of this business, Indicate the start date of the period of validity of the posted information, the end date of the period of validity of the information posted in this electronic flyer, and the category of products handled by this operator. Including genre.

  In this flyer search table, for example, the flyer image data generated by the reading unit 101 is stored in the first storage unit 107, and the registration unit 105 associates the flyer image data with the flyer ID and the flyer attribute information. It is created by being stored in the storage unit 107. The flyer ID may be a flyer ID assigned in advance or input via the operation unit 106, or may be assigned a unique identifier by the registration unit 105.

The second storage unit 108 stores, for example, a flyer text table as shown in FIG. This flyer text table includes position information indicating the coordinates of a character area in which character information is displayed in the flyer image data in character information indicating a character string detected by the character information detection unit 103 as one word from the electronic leaflet. This is information that associates the category of words indicated by the character information (for example, product, price, theme name, etc.) and the synonyms of the words indicated by the character information.
In addition, information included in the flyer text table is associated with a flyer identifier indicating a printed flyer in which such information is detected.

  In this flyer text table, for example, flyer image data (for example, flyer ID “L001”) is read by the reading unit 101, and the character detected by the character information detection unit 103 in the flyer ID “L001” of this flyer image data. The registration unit 105 stores the information, the position information detected by the position information detection unit 104, and the category or synonym input by the administrator from the operation unit 106 and stored in the second storage unit 108. Created. The flyer text table is created for each flyer image data, and a flyer identifier indicating the flyer image data is associated with the flyer text table.

  The communication unit 109 receives a search keyword (hereinafter referred to as a search key) transmitted from the user terminal 3 via the network and outputs it to the search unit 111. Further, the communication unit 109 receives the material table transmitted from the product information management server 5 via the network and stores it in the third storage unit 110.

The 3rd memory | storage part 110 memorize | stores a material table as shown, for example in FIG. The material table includes a name of a product (e.g., dish) generated using at least one material (e.g., a dish name), a material name indicating a material for generating the product (dish), and It is the information which matches the product information which shows the method of producing | generating this product (dish). The product information includes, for example, information (hereinafter referred to as product data) indicating a material indicated by the associated material name and a method of generating using these materials, and a generation indicating the type of the product. Includes product types. In the item “material name”, a character string of a main material constituting the deliverable may be registered. For example, in the item “material name” of the record whose item “product” is “pork curry”, the main ingredients of pork curry “carreru”, “pork”, “carrot”, “onion” are registered, For example, materials such as seasonings that are generally widely used such as “salt” and “pepper” may not be registered.
This product data includes at least one of the name indicating the product and the image data of the product. For example, in order to explain the name of the material, its quantity, the production procedure of the product, and the production process And the image data indicating the completed image of the product created by this creation procedure may be included.
The product may be created or created based on a plurality or types of materials. For example, various finished products such as food such as dishes and confectionery, home-made computers, home-made furniture, and plant pots. Is applicable. For example, the material may be wood, screws, and casters, and the finished product may be a magazine rack with casters.
In the present embodiment, an example where the product is “cooking” will be described below.

The search unit 111 refers to the flyer search table in the first storage unit 107 based on the search key received by the communication unit 109, and the flyer image data and flyer ID associated with the flyer attribute information including the search key. And the flyer image data and the flyer ID obtained by the search are temporarily stored in the buffer memory 112.
Based on the flyer ID obtained by the search, the search unit 111 refers to the flyer text table in the second storage unit 108 and searches for character information and synonyms associated with the flyer ID. The obtained character information and synonyms are temporarily stored in the buffer memory 112.
The search unit 111 refers to the flyer text table and searches only the character information and synonyms associated with the category product name when searching for the character information and synonyms associated with the flyer ID. It may be a thing.

  The search unit 111 refers to the material table in the third storage unit 110 based on the character information and synonyms obtained from the flyer text table, and is identical to the character information and synonyms obtained from the flyer text table. Product data including the material name as all material names associated with each product data is searched. The search unit 111 reads and associates the flyer image data stored in the buffer memory 112 with the product data obtained by the search, and outputs the product data and the flyer image data to the image generation unit 113.

The image generation unit 113 refers to the image generation information stored in the fourth storage unit 114 based on the product data and flyer image data input from the search unit 111, and at least the product data and the flyer image data. The search result data including and are output to the communication unit 109.
The image generation unit 113 uses, for example, HTML (Hyper Text Markup Language) to create a Web page as shown in FIG. 6 (details will be described later).

  For example, the fourth storage unit 114 stores image generation information including information used by the image generation unit 113 to create a Web page.

The user terminal 3 is a device such as a personal computer or a mobile phone, and includes an operation unit 301, a communication unit 302, a control unit 303, and a display unit 304.
The operation unit 301 accepts an operation input from the user, and outputs operation information corresponding to the operation to the control unit 303. The operation unit 301 is, for example, a keyboard, a mouse, a key input unit attached to a mobile phone, a touch panel, or the like. The operation unit 301 receives a search key input via these and outputs the search key to the control unit 303.

The communication unit 302 transmits the search key output from the operation unit 301 to the electronic leaflet management server 1 via the network. Further, the communication unit 302 outputs the search result data received from the electronic leaflet management server 1 via the network to the control unit 303.
The control unit 303 comprehensively controls the user terminal 3 according to operation information input from the operation unit 301, for example. The control unit 303 outputs the search key input from the operation unit 301 to the communication unit 302 and causes the display unit 304 to display an image based on the search key search result data input from the communication unit 302.
The display unit 304 is a display device such as a liquid crystal display, for example, and displays an image created by the control unit 303 on a display screen.

The product information management server 5 is, for example, a server of a business operator that operates a site that provides information about products, and includes a storage unit 501 and a communication unit 502.
The storage unit 501 includes a product name of a product made using at least one material, a material name indicating a material for generating the product, and product information indicating a method for generating the product. Is stored.
When the communication unit 502 receives a signal requesting transmission of the material table from the electronic leaflet management server 1 via the communication unit 502, the communication unit 502 reads the material table from the storage unit 501 and transmits it to the electronic leaflet management server 1.

Here, the processing in the leaflet search system will be briefly described with reference to FIG.
As shown in FIG. 6, when the paper flyer is read and the flyer image data is generated by the reading unit 101 of the electronic leaflet management server 1, character information is detected from the flyer image data by the character information detection unit 103. The position information detection unit 104 detects position information corresponding to the character area including the character information.
A unique flyer ID is assigned by the registration unit 105 to the flyer image data read by the reading unit 101, and information in which the flyer image data is associated with the flyer ID is stored in the first storage unit by the registration unit 105. It is stored in the leaflet search table 107.
In addition, the registration unit 105 stores information in which position information is associated with the character information in the flyer text data of the second storage unit 108.
Thereby, each flyer image data is identified by the flyer ID, and information in which the flyer ID representing the flyer image data is associated with the character information and the position information detected from the flyer image data is stored in the flyer text table. .

  Here, when access to the leaflet search site is requested via the operation unit 301 of the user terminal 3, information regarding the site for searching for leaflets is transmitted from the electronic leaflet management server 1 to the user terminal 3, and the search is performed. A screen for inputting a key is displayed on the display unit 304 of the user terminal 3. Therefore, when the user inputs, for example, a postal code or a store name as a search key, the search key is transmitted to the electronic leaflet management server 1 via the network.

  And based on this search key, the electronic leaflet management server 1 is the product of the product produced | generated by the flyer image data corresponding to a search key and the goods published by this flyer image data as mentioned above. Search for data. The electronic flyer management server 1 generates search result data for displaying the flyer image data and product data obtained by the search on one Web page, and transmits the search result data to the user terminal 3 via the communication unit 109. .

Thereby, based on the search result data, the user terminal 3 provides the flyer image data of the electronic leaflet obtained by the search based on the search key and the product data of the product generated by the product posted on the electronic leaflet. One Web page including can be displayed on the display unit 304.
For example, as shown in the figure, this Web page displays flyer image data together with flyer attribute information (for example, a flyer main name “XX Super” or a store name “A store”), and below it as product data. The image of the contained product and the product name are displayed.
In addition, the URL (Uniform Resource Locator) of the site provided from the product information management server 5 is associated with the product image or product name, for example, as a reference destination when clicked and specified. (Linked) When the user designates a product image or product name via the operation unit 301, the user may access the site indicated by this URL.

Next, an example of the processing flow of the leaflet search system will be described with reference to FIG. FIG. 7 is a flowchart for explaining an example of the processing flow of the leaflet search system according to the present embodiment.
As shown in FIG. 7, when a user requests access to the leaflet search site via the operation unit 301 of the user terminal 3, the control unit 303 of the user terminal 3 sends a URL indicating the site via the communication unit 302. To the electronic leaflet management server 1 (step ST1). The URL of the leaflet search site may be manually input by the user via the operation unit 301, may be read from a storage unit built in the user terminal 3, or is linked to another site. It may be a thing.

  When receiving the URL of the leaflet search site via the communication unit 109 (Step ST2), the electronic leaflet management server 1 outputs this URL to the image generation unit 113. The image generation unit 113 refers to the image generation information in the fourth storage unit 114, creates a Web page of the site indicated by the URL, and transmits it to the user terminal 3 via the communication unit 109 (step ST3). .

When receiving the web page via the communication unit 302 (step ST4), the control unit 303 of the user terminal 3 displays the web page on the display unit 304 (step ST5).
When a search key is input from the user via the operation unit 301 to the search key input field on the Web page, the control unit 303 sends the search key to the electronic leaflet management server 1 via the communication unit 302. Transmit (step ST6). Here, for example, it is assumed that “A town” is input as a search key and transmitted to the electronic leaflet management server 1.

Upon receiving the search key “A town” (step ST7), the communication unit 109 of the electronic leaflet management server 1 outputs it to the search unit 111.
The search unit 111 refers to the flyer search table in the first storage unit 107 based on the search key “A town”, the flyer ID associated with the flyer attribute information including the search key “A town”, and Search flyer image data. Here, as shown in FIG. 3, items including “A town” in the leaflet attribute information include a store name and a location.
Therefore, the search unit 111 uses the leaflet ID “L0001” and the leaflet image data “Tirasi 1” associated with the store name “A town store” (or the location “A town such as Tokyo XX...”). Obtained by the search and temporarily stored in the buffer memory 112 (step ST8).

  Next, the search unit 111 refers to the flyer text table in the second storage unit 108 based on the flyer ID “L0001” obtained by the search, and all the characters associated with the flyer ID “L0001”. Among the information, the character information "cabbage, pork, tofu, lotus root, tomato, carrot, onion, carrero, ..." and the synonyms "spring cabbage, minced pork, pork loin, Pork ribs, tofu,... ”Are obtained by searching, and these character information and synonyms are temporarily stored in the buffer memory 112 (step ST9).

And the search part 111 is the material of the 3rd memory | storage part 110 based on the character information "cabbage, pork, ..." and synonym "spring cabbage, minced pork, ..." obtained from this flyer text table. With reference to the table, the same material name as each character information “cabbage, pork,...” And the synonym “spring cabbage, minced pork,. Search for product data to include as material names.
For example, the product material data shown in FIG. 5 is associated with four material names “pork, onion, carrot, carrero” as pork curry material names. These four material names are all included in the character information “cabbage, pork,...” And synonyms “spring cabbage, minced pork,...” Obtained from the flyer text table. Therefore, the search unit 111 obtains the product data “Carry 1” associated with these four material names “pork, onion, carrot, carreru” by searching (step ST10).

Then, the search unit 111 associates the product data “Carry 1 1” obtained by the search with the leaflet image data “Tirasi 1” read from the buffer memory 112 and outputs the data to the image generation unit 113.
The image generation unit 113 refers to the image generation information stored in the fourth storage unit 114 based on the product data “Carry 1” and the leaflet image data “Carry 1” input from the search unit 111. , Generating a Web page including the flyer image data “Tirasi 1” and information included in the product data “Carry 1” (for example, information representing a pork curry photo and a dish name “pork curry”), and a communication unit 109 (step ST11).

The communication unit 109 transmits the Web page input from the image generation unit 113 to the user terminal 3 via the network (step ST12).
And the control part 303 of the user terminal 3 receives this Web page via the communication part 302 (step ST13), and displays this Web page on the display part 304 (step ST14).
As a result, as shown in FIG. 6, a product product that displays flyer image data as a result of a flyer search based on a search key and that can make a product listed in the electronic flyer as a main material. Data can be displayed.

As described above, the electronic leaflet management server 1 according to the present embodiment searches the corresponding leaflet image data by referring to the leaflet search table of the first storage unit 107 based on the search key received from the user terminal 3. At the same time, the product data of the products that can be made with the products listed in this flyer are obtained from the material table of the third storage unit 110.
Thereby, when a flyer is searched by the user, an electronic flyer that is a search result based on the search key is displayed on the display unit 304 of the user terminal 3 and only the products posted on the electronic flyer are displayed on this Web page. Product data for products that can be made can be displayed. Therefore, it is possible to provide useful product data for a user who considers a menu based on information posted on an electronic flyer. In addition, it is possible to save the user's trouble of searching for product data that can be created with the products posted on the electronic leaflet, and improve the serviceability of the user who uses the electronic leaflet search system.

On the other hand, when not according to the present invention, the user accesses a site for searching for an electronic leaflet and inputs a search key (for example, a zip code or a store name) for searching the electronic leaflet on this site. The image data of the electronic leaflet obtained by the search based on the search key is displayed on the display unit of the user terminal. At this time, there are cases where the user considers a dish that can be made from the posted product while viewing the electronic leaflet displayed on the user terminal.
Here, when there is a large amount of information about the products listed in the electronic leaflet obtained by the search, there was a hassle for the user to select a material from the electronic leaflet and think about a dish that can be made with this material .

For example, when thinking about cooking, the user may visit a site that introduces recipes, and think about cooking that can be made with this material while checking the material.
Here, when thinking about dishes that users can make with products listed in electronic flyers, think about the dishes to make while comparing the site that introduces recipes to the Web page that displays the search results of electronic flyers. Is expected.
For this reason, the trouble of thinking about cooking while comparing two Web pages is generated, which is inconvenient for the user.

  However, according to the electronic leaflet management server 1 according to the present embodiment, when an electronic leaflet is searched by a user, the electronic leaflet obtained by the search based on the search key and the electronic leaflet posted on one Web page. It is possible to display cooking recipes that can be made with only the products that are being sold. Therefore, the complicated work of the user comparing two Web pages is not necessary.

Moreover, since the recipe of the dish displayed on the display unit 304 of the user terminal 3 together with the electronic flyer as a search result can be made only with the products listed in the electronic flyer, the material of the product is confirmed. However, it saves the user the trouble of checking whether this material is listed on the electronic leaflet.
This eliminates the need for the user to search for the electronic flyer and the recipe separately, and considers a dish that can be made with the product listed in the electronic flyer, or searches for this product as a search key. The work burden on the user is reduced.

  In addition, the dishes that can be made with the products listed in the electronic leaflet are posted on the same Web page as the electronic leaflet obtained by the search, so that the user can use the products listed in the electronic leaflet. May be useful for improving the willingness to purchase products listed in electronic flyers.

Note that the leaflet search system according to the present embodiment is not limited to the above configuration, and may be as follows.
For example, when a plurality of product data is obtained by the search of the search unit 111, the search unit 111 searches the product type associated with the product data in the material table of the third storage unit 110 by searching. Thus, the order of information displayed on the Web page may be determined according to the product type.

More specifically, product data “Carry 1” (information indicating a recipe for pork curry), product data “Nikujaga 1” (information indicating a recipe for meat potatoes), and product data by the search of the search unit 111 When “Green Salad 1” (information indicating the recipe of the green salad) is obtained, the search unit 111 associates the product types “Carry 1” with the product types associated with these. “Main dish”, “main dish” associated with the product data “Nikujaga 1”, and “side dish” associated with the product data “Green Salad1” are obtained.
And the search part 111 is memorize | stored in the memory | storage part with which it is equipped internally, and based on the information which shows the priority (for example, a staple food is 1st place, a main dish is 2nd place, and a side dish is 3rd place). The image generation unit 113 creates Web pages to be displayed side by side from the left to the right of the Web pages in the order of high priority (that is, in ascending order). In addition, when a user considers a menu, since a staple food and a main dish are often selected preferentially, it is preferable to raise the priority of a staple food or a main dish as this priority.
As a result, as shown in FIG. 6, recipes “pork curry”, “meat potato”, and “green salad” are displayed in order from the left.
In addition, when there are a plurality of product data obtained by the search and cannot be displayed side by side, the image generation unit 113 can create search result data that wraps and displays the plurality of product data.

  In this way, by displaying the product data displayed on the display unit 304 of the user terminal 3 according to the priority order, the user can search for the staple food, the main dish, and the side dish while looking at the search results several times. There is a possibility that it is preferentially displayed in order, and an easy-to-see search result can be displayed on the display unit 304.

When the product data displayed on the web page is designated when the web page indicating the search result is displayed on the user terminal 3, the product included as the material name in the product data is displayed as an electronic flyer. It may be displayed with emphasis.
For example, as shown in FIG. 8, in the Web page displayed on the display unit 304 of the user terminal 3, when the cursor (indicated by a finger mark in the figure) is placed over the pork curry product data, The area for displaying “onion”, “carrot”, “pork”, and “carrero”, which are pork curry ingredients, on the electronic flyer is highlighted, for example, with a thick line.
This allows the user to easily find where the material included in the product data is listed on the electronic leaflet.
Therefore, by looking at the product name highlighted in the electronic flyer, the user can obtain information on the product such as the price and the place of origin (or place of production, place of manufacture, and importing country) of the product listed nearby. While looking, a product to be created can be selected from a plurality of product data.

  More specifically, the search unit 111 refers to the material table, and all the combinations of material names included in the material name corresponding to one product data are read from the flyer text data and buffer memory 112 is read. Is included in the character information and synonyms stored in the table, the product data associated with the combination of the material names is obtained, and the flyer text table in the second storage unit 108 is referred to. Position information associated with the same character information as the material name of the product data is obtained.

For example, as described with reference to FIG. 7, the text information “cabbage, pork,...” And the synonym “spring cabbage, minced pork,...” Included in the flyer ID “L0001” obtained in step ST8 are used. Based on the material table of the third storage unit 110, the same material name as each character information “cabbage, pork,...” And synonyms “spring cabbage, minced pork,. It is assumed that product data “Carry 1” included in all material names associated with the data is obtained by the search.
Here, the search unit 111 searches the product data “Carry” for character information or synonyms that match the material name “pork, onion, carrot, carrero” associated with the product data “Carry 1” in the material table. 1 ”is detected when searching, and position information associated with this character information or synonym is obtained. Then, the search unit 111 stores the obtained position information in the buffer memory 112 in association with each character information.
Then, the search unit 111 associates the leaflet image data obtained by the search with the product data and the position information of the material name included in the product indicated by the product data, and outputs the data to the image generation unit 113.

  Based on the position information output from the search unit 111, the image generation unit 113 calculates highlighted display areas corresponding to the character information “pork”, “onion”, “carrot”, and “carrero”, and the product on the Web page When the data “Carry 1” is specified in the operation of the operation unit 301 of the user terminal, a web page is displayed that displays an icon represented by a bold line on the electronic flyer image along the outer periphery of the calculated highlight area. And output to the user terminal 3 via the communication unit 109.

For example, when calculating the highlighted display area including the character information “carrot”, the image generation unit 113 calculates a rectangular area that covers all the character areas of the character information included in the “carrot”.
More specifically, as shown in FIG. 9, the character information “carrot” is composed of four pieces of character information included in the character areas 250 to 253. From the position information corresponding to the character regions 250 to 253, the image generation unit 113 determines the minimum value of the X axis (X50 _L ), the maximum value of the X axis (X53 _R ), and the minimum value of the Y axis (for example, Y50 _R ). , And the maximum value (X50 _L ) of the Y axis are detected, and the area indicated by these four points is calculated as the highlight display area.
Then, when the product data “Carry 1” in the Web page is designated by the operation of the operation unit 301 of the user terminal, the image generation unit 113 displays an icon represented by a thick line along the outer periphery of the calculated highlight display area. Create a Web page to be displayed over the electronic flyer image.

  As a result, as shown in FIG. 8, in the Web page displayed on the display unit 304 of the user terminal 3, the cursor is placed over the pork curry image data or the pork curry character based on the product data “Carry 1”. In this case, an area for displaying the pork curry ingredients “pork”, “onion”, “carrot”, and “carrero” on the electronic leaflet is highlighted, for example, with a thick line.

In the above-described embodiment, the reading unit 101 of the electronic leaflet management server 1 reads a folded leaflet or advertising paper that is a paper medium, and stores flyer image data that is image data of the printed leaflet in the first storage unit 107. In addition, an example in which flyer text data is generated based on the read information and stored in the second storage unit 108 has been described.
However, the electronic leaflet management server 1 according to the present embodiment is not limited to this, and may generate leaflet text data based on information for creating advertising paper.
For example, image data of a flyer is created based on layout data for determining the layout of advertising paper and text data such as product name, price, quantity, product image, product placement position, etc. Advertising paper is created by printing image data on a print medium. The electronic leaflet management server 1 reads information (such as the above-described layout data, text data, and leaflet image data) from the storage medium such as a compact disk or a USB terminal, or the communication unit 109. It is obtained from an external device connected through a network via
The electronic leaflet management server 1 stores the image data of the leaflet among the obtained information in the first storage unit 107, and as described in the present embodiment based on the text data among the obtained information. The flyer text data may be generated and stored in the second storage unit 108. Thereby, the character information of the product posted on each electronic leaflet and the position information of the character information can be easily obtained, and the leaflet text data can be generated accurately and easily.

In addition, the operation process of the electronic leaflet search apparatus according to the above-described embodiment can be used as a program to be executed by a computer or a computer-readable recording medium as the program, and is read and executed by a computer system. Thus, the above process is performed. The “computer system” here includes a CPU, various memories, an OS, and hardware such as peripheral devices.
Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW system is used.
The “computer-readable recording medium” means a flexible disk, a magneto-optical disk, a ROM, a writable nonvolatile memory such as a flash memory, a portable medium such as a CD-ROM, a hard disk built in a computer system, etc. This is a storage device.

Further, the “computer-readable recording medium” refers to a volatile memory (for example, DRAM (Dynamic) in a computer system serving as a server or a client when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. Random Access Memory)) and the like that hold a program for a certain period of time.
The program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the “transmission medium” for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line.
The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, and what is called a difference file (difference program) may be sufficient.

  As mentioned above, although embodiment of this invention was explained in full detail with reference to drawings, the concrete structure is not restricted to this embodiment, The design etc. of the range which does not deviate from the summary of this invention are included.

  DESCRIPTION OF SYMBOLS 1 ... Electronic flyer management server, 101 ... Reading part, 102 ... Character area detection part, 103 ... Character information detection part, 104 ... Position information detection part, 105 ... Registration part, 106 ... operation unit, 107 ... first storage unit, 108 ... second storage unit, 109 ... communication unit, 110 ... third storage unit, 111 ... search unit , 112 ... Buffer memory, 113 ... Image generation unit, 3 ... User terminal, 301 ... Operation unit, 302 ... Communication unit, 303 ... Control unit, 304 ... Display unit 5 ... Product information management server, 501 ... Storage unit, 502 ... Communication unit

Claims (6)

An electronic leaflet search apparatus connected to a terminal via a network so as to be communicable,
A flyer that associates a flyer identifier for identifying the electronic flyer with other electronic flyers and flyer attribute information relating to information displayed on the electronic flyer to flyer image data, which is electronic flyer data including information related to advertising products. A first storage unit for storing a search table;
A second storage unit for storing a flyer text data table that associates the flyer identifier indicating the electronic leaflet with character information indicating the character included in the electronic leaflet;
A third storage unit that stores a material table that associates product information including information related to a method of generating a product generated using at least one material with a material name indicating the material;
A first communication unit that receives a search key transmitted from the terminal;
Based on the search key received by the first communication unit, referring to the flyer search table of the first storage unit, the flyer image data associated with the flyer attribute information including the search key and the flyer image data The character information associated with the flyer identifier obtained by the search by searching the flyer identifier and referring to the flyer text table of the second storage unit based on the flyer identifier obtained by the search And by referring to the material table of the third storage unit based on the character information obtained by the search, the same material name as the character information obtained by the search is obtained for each product information. A search unit for searching for the product information including all the material names associated with
An image generation unit that generates search result data including at least the flyer image data and information representing the product based on the flyer image data and the product information obtained by the search unit;
A second communication unit that transmits the search result data generated by the image generation unit to the terminal;
An electronic leaflet search device comprising: The search result data is
2. The electronic leaflet search apparatus according to claim 1, wherein the flyer image data and information representing the product are data displayed on a display unit of the user terminal on one Web page. The web page
3. The electronic leaflet search apparatus according to claim 2, further comprising information that associates a site indicating a product generation method provided from the management server with information representing the product as a reference destination site. The search result data is
4. The information according to claim 1, comprising information for displaying the product information obtained by the search by the search unit in an order according to a predetermined priority order. 5. Electronic flyer search device. The second storage unit is
Character information representing the characters in the printed leaflets, leaflets text data table associating the flyer identifier indicating location information, and the print leaflets indicating the coordinates of the character region in which the text information in the leaflet image data is displayed Remember
The search unit
When searching for the product information and obtaining the same character information as all the material names associated with the product information in the material table, the flyer text data in the second storage unit With reference to the table, obtain the position information associated with the same character information as all the material names,
The image generation unit
The electronic leaflet search device according to any one of claims 1 to 4, wherein the search result data for emphasizing and displaying the character information is generated based on the position information. An electronic leaflet search system including a plurality of terminals and an electronic leaflet search apparatus connected to be communicable with the terminal via a network,
The electronic leaflet search device
A flyer that associates a flyer identifier for identifying the electronic flyer with other electronic flyers and flyer attribute information relating to information displayed on the electronic flyer to flyer image data, which is electronic flyer data including information related to advertising products. A first storage unit for storing a search table;
A second storage unit for storing a flyer text data table that associates the flyer identifier indicating the electronic leaflet with character information indicating the character included in the electronic leaflet;
A third storage unit that stores a material table that associates product information including information related to a method of generating a product generated using at least one material with a material name indicating the material;
A first communication unit that receives a search key transmitted from the terminal;
Based on the search key received by the first communication unit, referring to the flyer search table of the first storage unit, the flyer image data associated with the flyer attribute information including the search key and the flyer image data The character information associated with the flyer identifier obtained by the search by searching the flyer identifier and referring to the flyer text table of the second storage unit based on the flyer identifier obtained by the search And by referring to the material table of the third storage unit based on the character information obtained by the search, the same material name as the character information obtained by the search is obtained for each product information. A search unit for searching for the product information including all the material names associated with
An image generation unit that generates search result data including at least the flyer image data and information representing the product based on the flyer image data and the product information obtained by the search unit;
A second communication unit that transmits the search result data generated by the image generation unit to the terminal;
With
The terminal
A third communication unit that receives the search result data transmitted from the second communication unit;
Based on the search result data received by the third communication unit, at least a display unit for displaying a screen representing information representing the flyer image data and the product,
An electronic leaflet search system characterized by comprising:

Images