JP5403808B2 - Customer information management server and customer information management program - Google Patents

Description

  The present invention relates to a customer information management server for managing customer information including purchase history information indicating a purchase history of a product purchased by a customer, and a customer information management program.

  Conventionally, various customer information management systems that accumulate and manage customer information of customers who have purchased products have been proposed (see, for example, Patent Document 1). By using such a customer information management system, sales and sales activities can be carried out smoothly.

JP 2009-181156 A

  However, in the conventional customer information management system, there is a problem that various behaviors of consumers, who are customers, are converted into data and bundled with a certain tendency, and cannot be properly arranged as sales targets of new products.

  Specifically, if you decide to focus on sales using behavior data that includes various behaviors of highly narrative consumers, including experience promotion and usage evaluation, the behavior data is common. There is a problem that it is difficult to capture subtle changes because the data is often high.

  SUMMARY OF THE INVENTION An object of the present invention is to solve the above-described problems and to properly grasp customer information by properly organizing customer information and to be a sales target of a new product.

  The customer information management server of the present invention is a customer information management server for managing customer information including purchase history information indicating purchase history of products purchased by a customer, customer information storage means for storing the customer information, Product introduction management information storage means for storing product introduction management information including introduction information for introducing a customer to the customer and an introduction information keyword indicating a keyword included in the introduction information, and introduction information for a new product New product introduction information receiving means for receiving new product introduction information; keyword extracting means for extracting a new product introduction information keyword indicating a keyword included in the new product introduction information received by the new product introduction information receiving means; With reference to the purchase history information and the product introduction management information, each introduction information keyword included in the introduction information of each purchased product Affinity value calculating means for calculating for each customer an affinity value specified by the number of introduction information keywords matching any of the new product introduction information keywords, and the affinity calculated by the affinity value calculating means It includes a customer list generation unit that generates a customer list in which customers whose values are equal to or greater than a predetermined value are arranged, and a customer list output unit that outputs the customer list generated by the customer list generation unit.

  With the above configuration, customer information can be properly organized to accurately grasp customers who are the target of sales of new products.

  The customer list generation unit may be configured to generate a customer list in which each customer whose affinity value calculated by the affinity value calculation unit is greater than or equal to a predetermined value is arranged in order from the highest affinity value. Good.

  The customer list generation means may be configured to generate a customer list in which each customer is arranged in order from the highest affinity value calculated by the affinity value calculation means, up to a predetermined upper limit number. Good.

  A search target period receiving unit that receives a search target period may be included, and purchase history information within the search target period may be referred to in the purchase history information.

  The new product introduction information receiving means receives new product introduction information from the user terminal via a communication network, and the customer list output means communicates the customer list generated by the customer list generation means to the user terminal. You may be set as the structure transmitted via a network.

  The introduction information is composed of, for example, an introduction sentence for introducing the corresponding product.

  The customer information management program according to the present invention is a customer information management program for managing customer information including purchase history information indicating purchase history of products purchased by a customer, and introduces new products to the computer. New product introduction information receiving process for receiving new product introduction information indicating introduction information for performing new product introduction information, and a new product introduction information keyword indicating a keyword included in the new product introduction information received in the new product introduction information receiving process. A keyword extraction process to be extracted, the purchase history information stored in the customer information storage means for storing the customer information, introduction information for introducing a product to a customer, and a keyword included in the introduction information The product introduction management information stored in the product introduction management information storage means for storing the product introduction management information including the introduction information keyword is referred to. Then, for each customer, the affinity value specified by the number of introduction information keywords that match one of the new product introduction information keywords among the introduction information keywords included in the introduction information of each purchased product is calculated for each customer. Affinity value calculation processing, customer list generation processing for generating a customer list in which each customer whose affinity value calculated in the affinity value calculation processing is a predetermined value or more is generated, and generated by the customer list generation processing And a customer list output process for outputting the customer list.

  According to the present invention, customer information can be appropriately arranged to accurately grasp customers who are sales targets of new products.

It is a block diagram which shows the example of a structure of the customer information management system in one embodiment of this invention. It is explanatory drawing which shows the example of customer information. It is explanatory drawing which shows the example of purchase history information. It is explanatory drawing which shows the example of merchandise introduction management information. It is a flowchart which shows the example of a customer list provision process. It is explanatory drawing which shows the example of a customer list request | requirement screen. It is explanatory drawing which shows the example of a customer list display screen.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of the configuration of a customer information management system 100 according to an embodiment of the present invention. As shown in FIG. 1, the customer information management system 100 includes a customer information management server 10 and user terminals 21 to 2N (N: any positive integer).

  The customer information management server 10 and the user terminals 21 to 2N are respectively connected to a communication network 30 such as the Internet.

  The customer information management server 10 is a server managed by a system administrator of the system 100, for example, and is configured by an information processing apparatus such as a WWW server. The customer information management server 10 includes a customer DB 11 in which customer information, which is various information relating to the customer, and a product including introduction information created to introduce each product by an explanatory text for explaining each product. And a product introduction management DB 12 in which the introduction management information is stored. The customer DB 11 and the product introduction management DB 12 may be inside or outside the customer information management server 10.

  The user terminals 31 to 3N are managed by, for example, a user of the system 100 who desires to obtain a sales target customer list indicating a list of customers suitable for being a sales target of a new product. It is configured by an information processing device such as a communication terminal. This user corresponds to, for example, a product manufacturer or a product seller.

  FIG. 2 is an explanatory diagram illustrating an example of customer information stored in the customer DB 11. As shown in FIG. 2, the customer information includes a customer name indicating the customer's name, a customer ID assigned to uniquely identify the customer, purchase history information described later, and the customer's age (here, age). Classification) and customer address.

  FIG. 3 is an explanatory diagram illustrating an example of purchase history information included in customer information of each customer. FIG. 3 shows purchase history information of the customer A. The purchase history information is information indicating the purchase history of the product by the corresponding customer. As shown in FIG. 3, the purchase history information indicates the name of the store where the product is purchased for each purchase unit (for example, payment unit at the cash register). Indicates the store name to be displayed, the purchase area indicating the area in which the store exists, the purchase date and time when the product was purchased, the product name indicating the name of the purchased product, the product code assigned to the purchased product, and the category of the purchased product Includes various information such as product categories. Note that other information such as the price of the product may be included.

  “Purchase history information” is, for example, information that is added and updated each time a certain customer makes a purchase. Specifically, first, when a certain customer makes a purchase, information regarding a product purchased at a store terminal installed in the store by a cashier or information (for example, customer ID) that can identify the customer is input. The Next, customer information including information related to the purchased product and information that can identify the customer is transmitted from the store terminal to the customer information management server 10 via the store server. Then, the customer information management server 10 performs processing for adding the received purchase information as purchase history information of the customer. The customer information management server 10 receives and receives purchase information when purchasing a product at a product sales site established on the communication network 30 from the server device operating the product sales site. You may make it perform the process which adds purchase information as purchase history information of an applicable customer.

  FIG. 4 is an explanatory diagram showing an example of product introduction management information stored in the product introduction management DB 11. As shown in FIG. 4, the product introduction management information includes a product name, a product code, an introduction information code uniquely assigned to each introduction information, and introduction information composed of sentences for introducing the product, , Information including an introduction information keyword indicating a keyword included in the introduction sentence indicated by the introduction information.

  “Introduction information” is, for example, information composed of an introductory text of a product created when advertising the product, a catch phrase, and the like. The “introduction information keyword” is a keyword extracted from a word included in the sentence indicated by the introduction information, for example, a keyword suitable for indicating the feature of the corresponding product. The system administrator of the system 100 selects which word is extracted as a keyword from the words included in the text indicated by the introduction information when registering the introduction information for each product. Alternatively, the customer information management server 10 may automatically use a predetermined word (for example, a texture, a taste, a content component, a content, a production area, a shape, and Select a specific word (for example, “first”, “very popular”, “good”, “best”, etc.) It is also possible to make a selection except for complaining.

Next, the operation of the customer information management system 100 of this example will be described.
FIG. 4 is a flowchart showing an example of a customer list providing process executed by the customer information management server 10 in the customer information management system 100 of this example. Here, in response to a customer list acquisition request from the user terminal 21 based on the operation of the user X, the customer information management server 10 generates a customer list (business target customer list) for the new product G and provides it to the user terminal 21. A case will be described as an example. It should be noted that explanations may be omitted except for processing particularly related to the present invention.

  In the customer list providing process, first, when receiving access from the user terminal 21, the customer information management server 10 generates a customer list request screen and transmits it to the user terminal 21. When the user terminal 21 receives the customer list request screen from the customer information management server 10, the user terminal 21 displays the received customer list request screen on its own display device.

  For example, as shown in FIG. 6, the customer list request screen includes an input area 301 for accepting input of new product introduction information indicating introduction information of the new product G, and a search target period indicating a period for which history information is to be searched. An input area 302 that accepts input and an OK button 303 that is pressed when requesting a customer list are provided.

  The user terminal 21 displays the new product introduction information input by the input operation by the user X of the input device provided in the user terminal 21 in the input area 301 on the customer list request screen, and inputs the input search target period on the customer list request screen. Display in area 302. In the example shown in FIG. 6, the introduction information of the new product G is displayed as the new product introduction information, and the period from April 2009 to November 2009 is displayed as the search target period.

  When the OK button 303 is pressed after the new product introduction information and the search target period are input, the user terminal 21 sends a customer list acquisition request presenting the new product introduction information and the search target period to the customer information management server 10. Send to.

  Upon receiving the customer list acquisition request, the customer information management server 10 receives the new product introduction information presented in the customer list acquisition request and the search target period (steps S201 and S202).

  Next, the customer information management server 10 extracts a keyword (new product introduction information keyword) from the new product introduction information received in step S201 (step S203). In step S203, the texture, taste, content components, content, production location, shape, and general merchandise of the appropriate product for expressing the characteristics of the new product G from the words included in the new product introduction information. A word indicating a name or the like is extracted as a keyword. In the extraction process in step S203, words to be extracted as keywords may be determined in advance, or conversely, words that should not be extracted may be determined in advance.

  Next, the customer information management server 10 refers to the customer information stored in the customer DB 11 and the product introduction management information stored in the product introduction management DB 12, and for each customer, the purchase history included in the customer information. Using the information and the product introduction management information, the affinity value of each customer for the new product G is calculated (step S204). In this example, among the introduction information keywords of each product purchased by a customer during the search target period received in step S202, the total number of items that match the keyword extracted from the new product introduction information in step S203 is the customer. The affinity value is calculated. In addition, it is not the total number of items that match the keyword extracted from the new product introduction information among the introduction information keywords of each product purchased within the search target period. For example, the total number is calculated according to a predetermined arithmetic expression (the magnitude relationship is not reversed). A value obtained by processing using an arithmetic expression) may be calculated as an affinity value.

  When the affinity value is calculated, the customer information management server 10 generates a customer list in which customer names of customers whose calculated affinity values are equal to or greater than a predetermined value are arranged (step S205). Note that a customer list in which customer names are arranged in descending order of affinity values may be generated for each customer whose calculated affinity value is equal to or greater than a predetermined value.

  And the customer information management server 10 produces | generates the customer list display screen which displays the customer list produced | generated in step S205 (step S206), and transmits via the communication network 30 with respect to the user terminal 21 (step S207). .

  When the user terminal 21 receives the customer list display screen from the customer information management server 10, the user terminal 21 displays the received customer list display screen on its own display device.

  In the customer list display screen, for example, as shown in FIG. 7, the display area 401 for displaying the customer list, the display area 402 for displaying the search target period specified by the user X, and the display of the customer list display screen are terminated. There is provided an OK button 403 that is pressed when the user presses the button. In this example, the period from April 2009 to November 2009 is displayed as the search target period.

  For example, as shown in FIG. 7, the customer list is a sales target customer list for the new product G, and is a table in which sales target customer information including a customer name and a customer ID for each customer is arranged. In addition, each customer may be arranged in order with high affinity value. In addition to the customer name and customer ID, the sales target customer information may include an affinity value, an affinity value ranking, other customer information, and the like. The customer list may include all customer sales target customer information. For example, customer sales targets whose affinity values are from the top to a predetermined number (for example, up to 10000 and up to 50000) are listed. Customer information may be arranged.

  As described above, a customer list that is a sales target customer list for a new product is generated and provided. This customer list is an array of customers that are determined to be highly suitable as sales partners for a specific new product, so it is effectively used for sales for the sales of that specific new product. Can be expected.

  In the above example, the customer list is generated and output (output to the communication network 30) in response to a request from the user terminal 21, but a request by an input operation of an operator who operates the customer information management server 10 is used. Accordingly, a customer list may be generated and output (output to a display device included in the customer list).

  As described above, in the above-described embodiment, the customer information management server 10 that manages the customer information including the purchase history information indicating the purchase history of the product purchased by the customer has the customer DB 11 that stores the customer information. A product introduction management DB 12 for storing product introduction management information including introduction information for introducing a product to a customer and an introduction information keyword indicating a keyword included in the introduction information. New product introduction information that indicates the new product introduction information keyword that indicates the keywords included in the received new product introduction information is extracted, and each product purchased by referring to purchase history information and product introduction management information The number of introduction information keywords that match one of the new product introduction information keywords among each introduction information keyword included in each introduction information depends on the number of introduction information keywords. Is configured for each customer, generates a customer list in which each customer whose calculated affinity value is greater than or equal to a predetermined value is generated, and outputs the generated customer list. It becomes possible to accurately grasp the customers who are the target of sales of new products.

  That is, the customer information management server 10 refers to the purchase history information and the product introduction management information, and selects one of the new product introduction information keywords among the introduction information keywords included in the introduction information of each purchased product. Affinity values specified by the number of matching referral information keywords are calculated for each customer, and a customer list is created and output for each customer whose calculated affinity value is greater than or equal to the specified value. By narrowing down the customers that are appropriate for the product to those with a high affinity for the new product, it becomes possible to conduct sales activities using a customer list in which customer information is properly organized. It will be possible to accurately grasp the customers.

  Specifically, the affinity value specified by the number of introduction information keywords that match one of the new product introduction information keywords among the introduction information keywords included in the introduction information of each purchased product is set for each customer. Since the customer has a high affinity value, it is configured to narrow down the customers that have a high affinity value to sales targets. Therefore, it is necessary to narrow down the customers that are targeted for sales appropriately using historical information as behavior data that has converted consumer behavior into data. Will be able to. The history information as behavior data may include behavior data obtained by converting various behaviors of highly narrative customers including experience promotion and usage evaluation.

  In the above-described embodiment, when the customer information management server 10 is configured to generate a customer list in which each customer whose calculated affinity value is greater than or equal to a predetermined value is arranged in order from the highest affinity value. It is possible to generate a customer list in which customers are arranged in order from the highest affinity value and customer information is appropriately arranged.

  In the above-described embodiment, when the customer information management server 10 is configured to generate a customer list in which each customer is arranged up to a predetermined upper limit in order from the highest calculated affinity value. Therefore, it is possible to reduce the number of customers to be listed in the customer list, and even when the total number of customers is enormous, it is possible to generate a customer list in which customer information is properly arranged.

  In the above-described embodiment, the customer information management server 10 receives the search target period and refers to purchase history information within the search target period in the purchase history information. Accordingly, it is possible to generate a customer list in which customer information is arranged more appropriately.

  In the above-described embodiment, the introduction information keyword for the products of all the product categories is the target (the determination target of whether or not it matches the new product introduction information keyword), but the same as the product category of the new product or Only introduction information keywords of products of similar product categories may be targeted.

  Although not particularly mentioned in the above-described embodiment, the customer information management server 10 constituting the customer information management system 100 is in accordance with a processing program (customer information management program) stored in a storage medium included in the customer information management server 10. The various processes described above (see FIG. 5) are executed.

  According to the present invention, it is useful for properly grasping customers who are targeted for sales of new products by properly organizing customer information.

10 Customer Information Management Server 11 Customer DB
12 Product introduction management DB
21 to 2N user terminal 30 communication network 100 customer information management system

Claims (12)

A customer information management server for managing customer information including purchase history information indicating purchase history of products purchased by a customer,
Customer information storage means for storing the customer information;
Product introduction management information storage means for storing product introduction management information including introduction information for introducing a product to a customer and an introduction information keyword indicating a keyword included in the introduction information;
New product introduction information receiving means for receiving new product introduction information indicating introduction information of the new product;
Keyword extracting means for extracting a new product introduction information keyword indicating a keyword included in the new product introduction information received by the new product introduction information receiving means;
With reference to the purchase history information and the product introduction management information, an introduction information keyword that matches any of the new product introduction information keywords among the introduction information keywords included in the introduction information of each purchased product. An affinity value calculation means for calculating the affinity value specified by the number for each customer;
Customer list generation means for generating a customer list in which customers whose affinity values calculated by the affinity value calculation means are equal to or greater than a predetermined value;
A customer information management server comprising: a customer list output means for outputting a customer list generated by the customer list generation means. 2. The customer according to claim 1, wherein the customer list generation unit generates a customer list in which each customer having an affinity value calculated by the affinity value calculation unit is arranged in order from the highest affinity value. Information management server. The said customer list production | generation means produces | generates the customer list which arranged each customer to the predetermined upper limit in order from the one where the affinity value computed by the said affinity value calculation means is high. 2. The customer information management server described in 2. Including a search target period receiving means for receiving a search target period,
The customer information management server according to any one of claims 1 to 3, wherein purchase history information within the search target period is referred to in the purchase history information. The new product introduction information receiving means receives the new product introduction information from the user terminal via the communication network,
The customer information management server according to any one of claims 1 to 4, wherein the customer list output unit transmits the customer list generated by the customer list generation unit to the user terminal via the communication network. . The customer information management server according to any one of claims 1 to 5, wherein the introduction information includes an introduction sentence for introducing a corresponding product. A customer information management program for managing customer information including purchase history information indicating a purchase history of a product purchased by a customer,
On the computer,
New product introduction information reception processing for receiving new product introduction information indicating introduction information for introducing a new product to a customer;
A keyword extraction process for extracting a new product introduction information keyword indicating a keyword included in the new product introduction information received in the new product introduction information reception process;
Product including the purchase history information stored in the customer information storage means for storing the customer information, introduction information for introducing the product to the customer, and an introduction information keyword indicating a keyword included in the introduction information The product introduction management information stored in the product introduction management information storage means for storing the introduction management information is referred to, and the new product introduction among the introduction information keywords included in the introduction information of each purchased product. An affinity value calculation process for calculating, for each customer, an affinity value specified by the number of introduction information keywords matching any of the information keywords;
A customer list generation process for generating a customer list in which each customer whose affinity value calculated in the affinity value calculation process is a predetermined value or more is arranged;
A customer information management program for executing a customer list output process for outputting a customer list generated by the customer list generation process. The customer list generation process executes a process of generating a customer list in which each customer whose affinity value calculated in the affinity value calculation process is a predetermined value or higher is arranged in order from the highest affinity value. 7. Customer information management program according to 7. The customer list generation process executes a process of generating a customer list in which each customer is arranged up to a predetermined upper limit in order from the highest affinity value calculated in the affinity value calculation process. The customer information management program according to claim 7 or claim 8. On the computer,
Furthermore, the search target period receiving process for receiving the search target period is executed,
The customer information management program according to any one of claims 7 to 9, wherein purchase history information within the search target period is referred to in the purchase history information. In the new product introduction information reception process, a process of receiving new product introduction information from the user terminal via the communication network is executed,
The customer list output process executes a process of transmitting the customer list generated by the customer list generation process to the user terminal via the communication network. Customer information management program. The customer information management program according to any one of claims 7 to 11, wherein the introduction information includes an introduction sentence for introducing a corresponding product.

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