JP5389105B2 - Apparatus and method for detecting user reacting to buzzword - Google Patents

Description

  The present invention relates to an apparatus and a method for detecting a user who reacts to a buzzword.

  With the spread of the Internet, banner advertisements on Web pages are increasingly used. One characteristic of banner advertisements is that users' preferences can be analyzed and advertisements suitable for them can be distributed. As a technique for distributing advertisements, it is known to provide advertisements having the same keywords as words searched by users as search-linked advertisements. In addition, it is known to provide an advertisement having the same keyword as a word included in a Web page as a content match advertisement (see, for example, Patent Document 1).

JP 2011-28596 A

  By the way, in order to accurately provide an advertisement for a new product in line with the fashion, it is preferable to provide the advertisement in a timely manner according to the user's preference. However, in the search-linked advertisement technique, if the search is not performed using a keyword related to the trend at the time of advertisement distribution, the timing for distributing the advertisement is delayed. Similarly, even in the case of the content match advertisement method, if the Web page does not contain a keyword related to the trend at the time of advertisement distribution, the advertisement distribution timing is delayed. Accordingly, there is a need to provide an apparatus and method that can accurately detect a user who reacts to a buzzword as a keyword of the new product at the time of distributing an advertisement for the new product in line with the trend.

  An object of this invention is to provide the apparatus and method which can detect the user who reacts to a buzzword exactly.

  The present invention provides the following solutions.

  (1) An action record database in which action records performed at a terminal are stored in association with user information of the terminal and the time at which the terminal has acted, and the number of receptions per unit time among search words received from the terminal A search word whose increase rate exceeds a certain value is stored as a rapid increase word in association with the number of receptions and the time when the increase rate exceeds a certain value, and an action stored in the action record database Among the records, an action record related to a sudden rise word stored in the sudden rise word database, wherein an action record whose action time is within a predetermined time from the time associated with the sudden rise word A rapidly rising word action user extraction / storage means for extracting together with user information for action and storing it in a predetermined storage area Obtain equipment.

  According to the invention described in (1), the sudden rise word action user extraction / storage means is an action record related to the sudden rise word stored in the sudden rise word database among the action records stored in the action record database. The action record in which the time of the action is within a predetermined time from the time associated with the soaring word is extracted together with the user information of the action and stored in a predetermined storage area. Therefore, when a new advertisement for a product in line with a trend is to be distributed, referring to the predetermined storage area, the user stored in the storage area does not perform keyword search at the time of reference. Is detected as a user who reacts to a buzzword as a keyword of the product. Therefore, it is possible to provide a device capable of transmitting information in a timely manner to a user who reacts to a new product in line with the trend.

  (2) A method in which a computer detects a user who reacts to a buzzword, and the computer stores an action record performed at a terminal in association with user information of the terminal and the time at which the terminal has acted Of the search words received from the record database and the terminal, the number of receptions per unit time and the search word whose increase rate exceeds a certain value are the rapidly increasing words, and the time when the reception number and the increase rate exceed a certain value A behavior word record stored in the behavior record database, the behavior record related to the surge word stored in the surge word database, and the time of the action is A user who has recorded an action record within a predetermined time from the time associated with the soaring word. The method of extracting with information, executes the trending behavior user extracting and storing step of storing in a predetermined storage area.

  According to the method described in (2), the same effect as in (1) can be expected by implementing the invention according to the method.

  ADVANTAGE OF THE INVENTION According to this invention, the apparatus and method which can detect the user who reacts to a buzzword exactly can be provided.

It is a figure which shows the whole structure for demonstrating the soaring word action user detection apparatus 1 which concerns on embodiment of this invention. It is a figure which shows the action record database 21 which concerns on embodiment of this invention. It is a figure which shows the soaring word database 22 which concerns on embodiment of this invention. It is a figure which shows the fashionable user database 23 which concerns on embodiment of this invention. It is a timing chart of the soaring word action user detection apparatus 1 which concerns on embodiment of this invention.

[overall structure]
Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram illustrating an overall configuration for explaining the rapidly rising word action user detection device 1. The sudden rise word behavior user detection device 1 is connected to the terminal 2 via a network, and controls the respective functions related to the sudden rise word behavior user detection device 1 in an integrated manner, and is necessary for the operation of the control portion 10. And a storage unit 20 in which information and the like are stored.

  The control unit 10 includes an action record accepting unit 11 that accepts an action record performed on the terminal 2 from the terminal 2 together with user information on the terminal 2 and information on the time when the terminal 2 acted, and the storage unit 20 is connected to the terminal 2. An action record database 21 is provided in which action records performed are stored in association with user information of the terminal 2 and the time at which the terminal 2 acted. The action record receiving unit 11 and the action record database 21 function as action record receiving means.

  FIG. 2 is an example of the action record database 21. The action record database 21 is a database for managing logs. The action record includes all operations performed from the terminal 2 via the network, and includes all operations such as transmission / reception of e-mails, reception of Web pages, registration of schedules, purchase of articles, and viewing of videos. .

  The action record database 21 includes a “user ID” field that identifies the user of the terminal 2, an “action content” field that indicates the content of the action that the user has performed on the terminal 2, and a “behavior” that indicates the time when the action was performed. And a “time” field.

  Referring back to FIG. 1, the storage unit 20 has a constant number of search words received from the terminal 2 and a search word whose number of receptions per unit time and its rate of increase exceed a certain value as a sudden increase word, and the number of receptions and its rate of increase are constant. A surge word database 22 is stored which is stored in association with a time exceeding the value of. The search server is connected to a surge word extraction device that extracts a spike word. The extraction of the spike word is performed in the spike word extraction device, and the extraction result of the spike word extraction device is stored in the spike word database 22.

  FIG. 3 is an example of the soaring word database 22. The sudden rise word database 22 includes a “rapid rise word” field indicating a sudden rise word, a “rapid rise time” field indicating the number of receptions per unit time and a rate at which the rise rate exceeds a certain value, and a category to which the sudden rise word belongs. And a “Category” field to indicate.

  Returning to FIG. 1, the control unit 10 is an action record related to a sudden rise word stored in the sudden rise word database 22 among the action records stored in the behavior record database 21, and the time of the action is a sudden rise word. A sudden rise word behavior user extraction / storage unit 12 that extracts and stores a behavior record within a predetermined time (three hours in the present embodiment) from the associated time together with user information of the behavior is provided and stored. The unit 20 includes a trendy user database 23 that stores the extraction results of the rapidly rising word action user extraction / storage unit 12. The sudden rise word action user extraction / storage unit 12 and the popular user database 23 function as a sudden rise word action user extraction / storage unit.

  FIG. 4 is an example of the popular user database 23. The trending user database 23 includes a “user ID” field indicating user information extracted by the rapidly rising word action user extraction / storage unit 12 and an “action content” field indicating the contents of the action related to the rapidly rising word performed by the user. And a “reaction category” field indicating the category to which the soaring word related to the action content belongs.

  Returning to FIG. 1, the control unit 10 includes a new product advertisement transmission unit 13 that refers to the popular user database 23 and transmits an advertisement for the new product to a user whose category is “reaction category”. . The new product advertisement transmission unit 13 functions as a new product advertisement transmission unit. Moreover, the control part 10 is provided with the fashionable user monitoring part 14 which monitors the attribute of the user who refers to the fashionable user database 23 and reacts to a sudden rise word. This trendy user monitoring unit 14 functions as a trendy user monitoring unit.

[Hardware and Software Configuration of this Embodiment]
The hardware and software configurations of this embodiment will be described. In addition to the CPU as the control device (control unit), the hardware of the soaring word behavior user detection device 1 includes a storage device (storage unit), a communication device (communication unit), a display device (display unit), and an input device (input). Part). Examples of the storage device (storage unit) include a memory (RAM, ROM, etc.), a hard disk drive (HDD), an optical disk (CD, DVD, etc.) drive, and the like. Examples of the communication device (communication unit) include various wired or wireless interface devices. Examples of the display device (display unit) include various displays such as a liquid crystal display or a plasma display. Examples of the input device (input unit) include a keyboard, a pointing device (such as a mouse), a remote control device, and the like.

  The software of the soaring word action user detection device 1 includes a program and data for controlling the hardware. Programs and data are stored in a storage device (storage unit), and are appropriately executed and referenced by a control device (control unit). Further, the computer program and data can be distributed by an electromagnetic method, or can be recorded and distributed on a computer-readable medium such as a CD-ROM.

[Timing chart]
FIG. 5 is a timing chart of the rapidly rising word action user detection device 1 according to the present embodiment. An embodiment of the rapidly rising word action user detection device 1 will be described with reference to this timing chart.

  First, at 13:00 on March 13, the user with the user ID “001” searches the terminal 2 for clothes of A brand on the Internet. The action record accepting unit 11 accepts this search action together with the user ID “001” and the time of the action, and stores it in the action record database 21.

  A number of searches using “A brand” as a search word have been performed slightly before this time. At 11:00, “A brand” has the number of receptions per unit time and the rate of increase exceeding a certain value. Therefore, a rapidly increasing word extracting device (not shown) stores the search word “A brand” in a predetermined storage area together with the rapidly rising time and the category “fashion” to which “A brand” belongs. This stored content is also stored in the sudden rise word database 22.

  Thereafter, at 12:15 on March 13, the user with the user ID “002” performs an operation of purchasing A brand shoes on his / her terminal 2. The behavior record accepting unit 11 accepts this purchase operation together with the user ID “002” and the time of the behavior, and stores it in the behavior record database 21.

  A number of searches using “B amusement park” as a search word have been performed a little before this time. Then, at 12:15, “B amusement park” has the number of receptions per unit time and the rate of increase exceeding a certain value. Therefore, a rapidly increasing word extracting device (not shown) stores the search word “B amusement park” in a predetermined storage area together with the rapidly rising time and the category “theme park” to which “B amusement park” belongs. This stored content is also stored in the sudden rise word database 22.

  Thereafter, at 13:00 on March 13, the sudden rise word action user extraction / storage unit 12 records action records related to the sudden rise word stored in the sudden rise word database 22 among the action records stored in the action record database 21. And the action record whose time of the action is within 3 hours from the time associated with the rapidly increasing word is extracted together with the user ID of the user who made the action, and stored in the popular user database 23.

  In the present embodiment, the action record “search for A brand clothes on the Internet” stored in the action record database 21 is an action record related to the surge word “A brand” stored in the surge word database 22, The action time “March 13 11:00” is within 3 hours from the time “March 13 11:00” associated with the soaring word. Therefore, the user ID “001” and the category “fashion” to which the user ID “001” and the user “A brand” of the user who performed the action record “search for the A brand clothes on the Internet” belong to the action log “search for the A brand clothes on the Internet”. ”And stored in the trendy user database 23.

  Similarly, the action record “Purchase A brand shoes” stored in the action record database 21 is an action record related to the soaring word “A brand” stored in the soaring word database 22, and is the time of the action. “March 13th 12:15” is within 3 hours from the time “March 13th 11:00” associated with the soaring word. Therefore, the user ID “002” and the category “Fashion” to which the user ID “002” and the user “A brand” of the user who performed the action record “Search for clothes of A brand on the Internet” belong to the action word “A brand clothes”. ”And stored in the trendy user database 23.

  Subsequently, a number of searches using “idol C” as a search word have been carried out a little before 9:00 on March 14. At 9:00, “Idle C” has the number of receptions per unit time and the rate of increase exceeding a certain value. Therefore, the rapidly increasing word extracting device (not shown) stores the search word “Idle C” in a predetermined storage area together with the rapidly increasing time and the category “Idle” to which “Idle C” belongs. This stored content is also stored in the sudden rise word database 22.

  Thereafter, at 9:15 on March 14, the action record receiving unit 11 receives the position information of B amusement park from the GPS function of the terminal 2 owned by the user with the user ID “003”. The action record accepting unit 11 identifies from the position information that the user with the user ID “003” has moved to the B amusement park, accepts this moving action together with the user ID “002” and the time of the movement, and records the action record database. 21 is stored.

  Thereafter, at 11:30 on March 14, the user with the user ID “003” communicates to the outside that he / she has participated in the handshake meeting of Idol C through the social network service (SNS). The action record receiving unit 11 identifies that the user with the user ID “003” has participated in the handshake meeting of the idol C from this transmission operation, and the participation action to the handshake meeting of the idol C is the user ID “003” and its movement. And stored in the action record database 21.

  Thereafter, at 15:00 on March 14, the sudden rise word action user extraction / storage unit 12 among the action records stored in the action record database 21, the action record related to the sudden rise word stored in the sudden rise word database 22. And the action record whose time of the action is within 3 hours from the time associated with the rapidly increasing word is extracted together with the user ID of the user who made the action, and stored in the popular user database 23.

  In this embodiment, the action record “moving to B amusement park” stored in the action record database 21 is an action record related to the sudden rise word “B amusement park” stored in the sudden rise word database 22. The time “March 14th 9:15” is not within 3 hours from the time “March 13th 12:15” associated with the rapidly rising word. Therefore, the rapidly rising word action user extraction / storage unit 12 does not execute the extraction / storage process of this action record “move to B amusement park”.

  On the other hand, the action record “participating in the handshake meeting of idol C” stored in the action record database 21 is an action record related to the sudden rise word “idol C” stored in the sudden rise word database 22, and the time of the action “March 14 11:30” is within 3 hours from the time “March 14 9:00” associated with the soaring word. Therefore, the user ID “003” and the category “Idle” to which the user ID “003” of the user who performed the action record “participating in the handshake meeting of the idol C” and the user ’s rapidly increasing word “idol C” belong, It is extracted together and stored in the trendy user database 23.

  According to the invention described in the present embodiment, when a new advertisement for a product in line with a trend is to be distributed, referring to the trend user database 23, the trend at the time when the new product advertisement transmission unit 13 performs its function. Even if the user stored in the user database 23 does not perform a keyword search or the like, the new product advertisement transmission unit 13 reacts the user stored in the trendy user database 23 to the buzzword as a keyword of the new product. Detect as a user who Therefore, it is possible to provide the rapidly rising word behavior user detection device 1 capable of transmitting information to users who react to new products in line with fashion in a timely manner. The same applies when trying to demonstrate the function of the trendy user monitoring unit 14.

  The effects described in the present embodiment are only the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the present embodiment. Absent.

DESCRIPTION OF SYMBOLS 1 Rapidly rising word action user detection apparatus 2 Terminal 10 Control part 12 Rapidly rising word action user extraction and reception part 20 Storage part 21 Action record database 22 Rapidly rising word database 23 Trendy user database

Claims (2)

An action record database in which action records performed at a terminal are stored in association with user information of the terminal and the time at which the terminal has acted;
Among search words received from a terminal, a search word whose number of receptions per unit time and its rate of increase exceed a certain value is stored as a sudden increase word in association with the time when the number of receptions and its rate of increase exceeds a certain value. With the soaring word database,
Among the action records stored in the action record database, action records related to the sudden rise word stored in the sudden rise word database, the time of the action being predetermined from the time associated with the sudden rise word An apparatus comprising: a rapidly rising word action user extracting / storing means for extracting action records stored until the elapse of time, together with user information on the actions, and storing them in a predetermined storage area. A method in which a computer detects a user who reacts to a buzzword,
The computer is
An action record database in which action records performed at a terminal are stored in association with user information of the terminal and the time at which the terminal has acted;
Among search words received from a terminal, a search word whose number of receptions per unit time and its rate of increase exceed a certain value is stored as a sudden increase word in association with the time when the number of receptions and its rate of increase exceeds a certain value. With a soaring word database
Among the action records stored in the action record database, action records related to the sudden rise word stored in the sudden rise word database, the time of the action being predetermined from the time associated with the sudden rise word A method for executing a user operation for extracting and storing a rapidly rising word action that extracts an action record stored until the time elapses together with user information of the action and stores it in a predetermined storage area.

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