JP5265414B2 - Online shopping management device - Google Patents

Description

  The present invention relates to a technology for buying and selling products via a network such as the Internet.

  Recently, buying and selling of products using the Internet has been actively performed, and such online shopping is indispensable for daily life (for example, see Patent Document 1).

  However, since there are many online shopping sites on the Internet, each site has been devised to capture customers.

  By the way, in a general online shopping site, by inputting a product category and a product name, a plurality of product candidates that meet these input conditions are displayed as search results. For example, if “accessory> clock” is entered, product candidates for men's and women's watches are displayed in a list. The order in which the list is displayed varies depending on the system, such as the order in which products are listed or the order in which prices are low.

  Then, the user refers to the detailed information as necessary from among the candidate products displayed in a list, and finally determines a product and performs purchase processing.

JP 2001-273423 A

  As described above, product candidates that match the input conditions have been simply displayed in a list in the past, so if the input conditions are loose, product candidates with different product attributes will be mixed, and the desired product from that There was a problem that it was difficult to select.

  For example, in the case of the previous “watch”, when both the self-use and the gift for the opposite sex are to be purchased, it is normal that the limitation of “for men” and “for women” is not given. However, in this case, since the men's watch and the women's watch are displayed together in the search result, it is difficult to select the men's watch and the women's watch separately. The same problem can be said about the price, target age, size, and the like.

  The present invention has been proposed in view of the above-described conventional problems, and its purpose is to allow a user to easily identify product attributes such as target sex, price, target age, and size on a search result page. The object is to provide an online shopping management device capable of performing the above.

In order to solve the above-described problems, in the present invention, as described in claim 1, search condition receiving means for receiving a search condition for a product from a user terminal, and product information based on the received search condition A search execution means for searching a database, a product attribute extraction / clustering means for performing clustering by extracting attribute values of a plurality of predetermined product attributes from the search results , and at least a cluster for a display part of the clustered product attributes Color information allocating means for allocating different color information for each, and a search result page generating / transmitting means for generating a search result page based on the color information allocation result and transmitting it to the user terminal, the color information allocating means Network shopping management device that assigns color information from the color palette divided by the number of clusters resulting from clustering It is the gist.

According to a second aspect of the present invention, there is provided a net shopping management method executed by the net shopping management apparatus, wherein a search condition receiving step for receiving a search condition for a product from a user terminal and the received search condition A search execution step for searching a product information database, a product attribute extraction / clustering step for performing clustering by extracting attribute values of a plurality of predetermined product attributes from search results, and a display portion for clustered product attributes A color information assigning step for assigning at least different color information for each cluster; and a search result page generating / transmitting step for generating a search result page based on the color information assignment result and transmitting the result to the user terminal. The process collects color information from the color palette divided by the number of clusters resulting from clustering. It can be configured as a net shopping management method of blowing Ri.

  In the online shopping management device of the present invention, the user can easily identify product attributes such as target sex, price, target age, and size on the search result page.

It is a figure which shows the structural example of the system concerning one Embodiment of this invention. It is a figure which shows the hardware structural example of a net shopping management server. It is a figure which shows the data structure example of a merchandise information database. It is a sequence diagram which shows the process example of embodiment. It is a figure which shows the example of a screen of a search page. It is a figure which shows the example of a product attribute extraction result. It is a figure which shows the example of a clustering result. It is a figure which shows the example of a color palette. It is a figure which shows the example of a color palette color division result. It is a figure which shows the example of a versus cluster color information allocation result. It is a figure which shows the example of a pair display partial color information allocation result. FIG. 6 is a diagram (part 1) illustrating an example of a search result page. FIG. 10 illustrates an example of a search result page (part 2);

  Hereinafter, preferred embodiments of the present invention will be described.

<Configuration>
FIG. 1 is a diagram showing a configuration example of a system according to an embodiment of the present invention.

  In FIG. 1, a network 1 such as the Internet is connected with a plurality of user terminals 2 such as PCs (Personal Computers), mobile phones, PDAs (Personal Digital Assistants) operated by users of internet shopping. The user terminal 2 includes a general browser (Web browser) 21. The browser 21 performs request / acquisition / display of page data described in a language such as HTML (Hyper Text Markup Language), transmission of form data, and the like according to HTTP (Hyper Text Transfer Protocol) which is a standard protocol of the Internet. It has a function.

  On the other hand, connected to the network 1 is a network shopping management server 3 that manages the sale of products for access from the browser 21 of the user terminal 2 operated by the user.

  The online shopping management server 3 includes a product search processing unit 31 and a product purchase processing unit 32 as functional units. These functional units are realized by a computer program executed on hardware resources such as a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory) of a computer constituting the net shopping management server 3. It is what is done. These functional units do not need to be arranged on a single computer, and may be distributed as necessary.

  The product search processing unit 31 includes a search condition receiving unit 311, a search execution unit 312, a product attribute extraction unit 313, a product attribute clustering processing unit 314, a color palette division unit 315, a counter cluster color information allocation unit 316, and a pair display partial color information. An allocation unit 317, a search result page generation unit 318, and a search result page transmission unit 319 are provided.

  Further, a product information database 41 is provided as a database referred to by the online shopping management server 3. This database systematically holds predetermined data on a storage medium such as an HDD (Hard Disk Drive) in a computer that holds the database.

  The product search processing unit 31 has a function of performing a search in response to a request from the browser 21 of the user terminal 2 operated by the user and providing a search result page to the browser 21 of the user terminal 2.

  The search condition receiving unit 311 has a function of receiving search conditions from the browser 21 of the user terminal 2 operated by the user.

  The search execution unit 312 has a function of searching the product information database 41 based on the search condition passed from the search condition receiving unit 311.

  The product attribute extraction unit 313 has a function of extracting product attributes based on the search result passed from the search condition reception unit 311.

  The product attribute clustering processing unit 314 has a function of clustering (classifying) product attributes based on the product attribute extraction result passed from the search condition receiving unit 311.

  The color palette dividing unit 315 has a function of dividing the color palette based on the number of clusters passed from the search condition receiving unit 311. The color palette holds a predetermined number of colors (for example, 216 colors excluding two colors of black and white) used in the design of a web page or the like.

  The cluster color information allocation unit 316 has a function of allocating color information to each cluster based on the cluster ID list and the color palette division result passed from the search condition reception unit 311.

  The display color information assignment unit 317 displays color information on each display part such as a price column and a product background on the search result page based on the clustering result and the cluster color information assignment result passed from the search condition reception unit 311. It has a function to assign.

  The search result page generation unit 318 has a function of generating page data of the search result page based on the search result passed from the search condition reception unit 311 and the display partial color information allocation result.

  The search result page transmission unit 319 has a function of transmitting the page data of the search result page to the browser 21 of the user terminal 2 based on the page data and transmission destination information of the search result page passed from the search condition reception unit 311. doing.

  The product purchase processing unit 32 has a function of performing product purchase processing in response to a user operation on the search result page displayed on the browser 21 of the user terminal 2.

  FIG. 2 is a diagram illustrating a hardware configuration example of the net shopping management server 3.

  In FIG. 2, the net shopping management server 3 is connected to a CPU 302, ROM 303, RAM 304, NVRAM (Non-Volatile Random Access Memory) 305, I / F (Interface) 306, and I / F 306 connected to a system bus 301. Also provided are an I / O (Input / Output Device) 307 such as a keyboard, mouse, monitor, CD / DVD (Compact Disk / Digital Versatile Disk) drive, HDD 308, NIC (Network Interface Card) 309, and the like. M is a medium (recording medium) such as a CD / DVD in which a program or data is stored.

  FIG. 3 shows an example of the data structure of the product information database 41. Items such as “product code”, “product name”, “product category”, “store ID”, “price”, “target sex”, “target age”, and “size” have. “Product code” is a symbol for identifying individual products. “Product name” is the name of the product. The “product category” is a hierarchical product classification to which the product belongs. “Store ID” is a symbol for identifying a store (virtual store) that sells the product. “Price” is the unit price of the product in the store. “Target gender” is information indicating whether the product is for men or women. “Target age” is information indicating the age range of the user who is the target of the product. “Size” is information indicating the size of the product corresponding to the size of the user's body that is the target of the product.

<Operation>
FIG. 4 is a sequence diagram showing a processing example of the above embodiment.

  In FIG. 4, when the user of the user terminal 2 performs a search for purchasing a product, the browser 21 of the user terminal 2 accesses the search condition reception unit 311 of the net shopping management server 3 to make a search page request (step S101). ). For the page request, a message including a GET method according to HTTP, a standard protocol of the Internet, a request URI (Uniform Resource Indicator), and the like is transmitted from the browser 21 of the user terminal 2 to the search condition reception unit 311 of the net shopping management server 3. It is done by doing.

  In response to this, the search condition reception unit 311 of the net shopping management server 3 returns the page data of the search page stored or dynamically generated to the browser 21 of the user terminal 2 (step S102). The page data is described in HTML or the like, and is transmitted from the search condition reception unit 311 of the net shopping management server 3 to the browser 21 of the user terminal 2 according to an HTTP response or the like.

  The browser 21 of the user terminal 2 displays a search page (step S103), and the user inputs search conditions (step S104). FIG. 5 is a diagram showing a screen example of a search page, which is provided with input fields for product category, product name, product code, etc., and a “search” button. The user inputs characters and numbers in the input field by keyboard operation or the like and presses the “search” button to complete the input.

  Returning to FIG. 4, when the input to the search page is completed, the search condition is transmitted from the browser 21 of the user terminal 2 to the search condition receiving unit 311 of the net shopping management server 3 (step S105). The input content is transmitted from the browser 21 of the user terminal 2 to the search condition accepting unit 311 of the net shopping management server 3 as data added to the HTTP POST method or PUT method, etc., or as a parameter added to the GET method. The

  Receiving the search condition, the search condition receiving unit 311 of the online shopping management server 3 makes a search request with the search condition to the search execution unit 312 (step S106), and the search execution unit 312 is based on the search condition. 41 is searched (step S107). That is, the search condition character / number string is compared with items such as “product category”, “product name”, and “product code” in the product information database 41 (FIG. 3) to obtain records that match (including partial matches). To do. For example, when “accessory> clock” is input as a search condition as shown in FIG. 5, the product codes “AAA” and “BBB” in which “product category” is “accessory> clock” from the product information database 41 of FIG. Records such as “CCC” are acquired. Note that although FIG. 5 shows an example in which only “product category”, “product name”, and “product code” are input, a search condition such that the amount is lower than the input value may be added.

  Returning to FIG. 4, the search execution unit 312 delivers the search result to the search condition reception unit 311 (step S108). Since the communication between the search condition reception unit 311 and the search execution unit 312 is communication within the network shopping management server 3, it can be in any data format.

  Next, the search condition reception unit 311 that has received the search result makes a product attribute extraction request with the search result to the product attribute extraction unit 313 (step S109), and the product attribute extraction unit 313 extracts the product attribute from the search result. Perform (step S110). That is, the product attribute extraction unit 313 extracts a predetermined item as an attribute name from the search result items according to a rule defined internally in advance, and extracts the value as an attribute value. For example, “product category”, “price”, “target sex”, “target age”, “size”, and the like are extracted as attribute names, and the values are extracted as attribute values. Note that the “product code” corresponds to each product and is not an extraction target.

  FIG. 6 is a diagram illustrating an example of the product attribute extraction result, in which “attribute name” and “attribute value” are extracted in association with “product code” of the search result record that is the extraction source. Here, “product category”, “price”, “target sex”, “target age”, and “size” are extracted, but “store ID”, “product name”, and the like may also be extracted.

  Returning to FIG. 4, the product attribute extraction unit 313 delivers the product attribute extraction result to the search condition reception unit 311 (step S111). Since the communication between the search condition reception unit 311 and the product attribute extraction unit 313 is communication within the network shopping management server 3, it can be in any data format.

  Next, the search condition accepting unit 311 that has received the product attribute extraction result makes a clustering request with the product attribute extraction result to the product attribute clustering processing unit 314 (step S112), and the product attribute clustering processing unit 314 receives the product attribute extraction result. A clustering process is performed on (step S113). That is, the product attribute clustering processing unit 314 examines the variation of the attribute value for each attribute name of the product attribute extraction result, divides it into a predetermined number of clusters (for example, 2 to 3), and individual elements of the product attribute extraction result Is given a cluster ID. If the attribute value does not change in the same attribute name, it is not subject to clustering, and no cluster ID is assigned.

  FIG. 7 is a diagram showing an example of the clustering result, and corresponds to the product attribute extraction result of FIG. For the attribute name “product category”, since the attribute value is only “accessory> clock”, no cluster ID is attached. As for the attribute name “price”, the attribute value ranges from “10,000 yen” to “1,000,000 yen”. “001” is added, and “10,000” is assigned the cluster ID “002”. Since there are two types of attribute values “male” and “female” for the attribute name “target sex”, the cluster ID “003” is assigned to “m” and the cluster ID “004” is assigned to “female”. ing. For the attribute name “target age”, since the attribute value is only “adult”, no cluster ID is attached. As for the attribute name “size”, the attribute value is only “free”, and therefore no cluster ID is attached.

  Returning to FIG. 4, the product attribute clustering processing unit 314 delivers the clustering result to the search condition receiving unit 311 (step S114). Since the communication between the search condition reception unit 311 and the product attribute clustering processing unit 314 is communication within the net shopping management server 3, it can be in any data format.

  Next, the search condition reception unit 311 that has received the clustering result makes a color palette division request to the color palette division unit 315 with the number of clusters (the number of issued cluster IDs) (step S115), and the color palette division unit 315 performs the color palette division. The palette is divided by the number of clusters (step S116). FIG. 8 is a diagram illustrating an example of a color palette, and color information (such as hexadecimal representation of RGB values) is associated with the palette ID.

  The color palette dividing unit 315 calculates the range of the palette ID by dividing the total number of color palettes by the number of clusters. FIG. 9 is a diagram showing an example of a color palette color division result, and shows a case where a color palette of 216 colors is divided into four by giving a cluster number “4”.

  Returning to FIG. 4, the color palette division unit 315 delivers the color palette division result to the search condition reception unit 311 (step S117). Since the communication between the search condition receiving unit 311 and the color palette dividing unit 315 is communication in the net shopping management server 3, it can be in any data format.

  Next, the search condition accepting unit 311 that has received the color palette division result makes a cluster color information allocation request with the cluster ID list and the color palette segmentation result to the cluster color information allocation unit 316 (step S118). The color information assigning unit 316 assigns color information to each cluster ID (step S119). That is, the cluster color information allocation unit 316 extracts one palette ID from the palette ID range belonging to each section of the color palette division result for each cluster ID included in the cluster ID list, and sets the palette ID as the palette ID. Corresponding color information is acquired from the color palette and assigned. FIG. 10 is a diagram showing an example of the result of assigning color information to the cluster, and shows a state in which color information is assigned to four cluster IDs.

  Returning to FIG. 4, the cluster color information allocation unit 316 delivers the cluster color information allocation result to the search condition reception unit 311 (step S120). Since the communication between the search condition reception unit 311 and the cluster color information allocation unit 316 is communication within the net shopping management server 3, any data format can be used.

  Next, the search condition accepting unit 311 that has received the result of the counter-cluster color information allocation makes a counter-display partial color information allocation request to the counter-display partial color information allocation unit 317 along with the clustering result and the counter-cluster color information allocation result (step In step S121, the display partial color information allocation unit 317 allocates color information to each display part of each product (step S122).

  FIG. 11 is a diagram showing an example of the result of assignment of partial display color information. When the display part to which color information is assigned is a price field, a product background, etc., the display partial color information assignment unit 317 displays the clustering result (FIG. 7). For each product code, each attribute name is referred to, and when the attribute name is “price” and a cluster ID is assigned, the corresponding color information is obtained from the result of color information allocation to cluster (FIG. 10). Acquired and set as price column color information of the product code. For other attribute names, for example, a priority order is internally determined in the order of “target sex” → “target age” → “size”, and a cluster ID is assigned to “target sex”. Acquires the corresponding color information from the result of paired cluster color information allocation (FIG. 10) and sets it as the product background color information of the product code. In the example of FIG. 7, since the cluster ID is assigned to “target sex”, the color information assigned to the cluster ID of “target sex” is set, but the cluster ID is not assigned to “target sex”. In this case, the color information assigned to the cluster ID assigned to the attribute name with the next (or further) priority is set.

  Returning to FIG. 4, the pair display partial color information allocation unit 317 delivers the pair display partial color information allocation result to the search condition reception unit 311 (step S123). Since the communication between the search condition receiving unit 311 and the pair display partial color information allocating unit 317 is communication in the net shopping management server 3, it can be in any data format.

  Next, the search condition receiving unit 311 that has received the pair display partial color information allocation result makes a search result page generation request with the search result and the pair display partial color information allocation result to the search result page generation unit 318 (step S124). The search result page generation unit 318 generates page data of the search result page (step S125). That is, the search result page generation unit 318 generates page data such as HTML for each product identified by the product code of the search result along a predetermined layout. At this time, referring to the display partial color information assignment result (FIG. 11), the color information assigned to the price column, the product background, etc. is set in the page data. Then, the search result page generation unit 318 delivers the page data of the search result page to the search condition reception unit 311 (step S126). Since communication between the search condition reception unit 311 and the search result page generation unit 318 is communication in the net shopping management server 3, it can be in any data format.

  Next, the search condition reception unit 311 that has received the page data of the search result page makes a search result page transmission request to the search result page transmission unit 319 with the page data of the search result page and the transmission destination information (step S127). As transmission destination information, transmission source information of an access message by HTTP or the like from the browser 21 of the user terminal 2 is used. Since the communication between the search condition reception unit 311 and the search result page transmission unit 319 is communication in the net shopping management server 3, it can be in any data format.

  The search result page transmission unit 319 transmits search result page data to the browser 21 of the user terminal 2 based on the transmission destination information (step S128), and the search result page is displayed on the browser 21 of the user terminal 2 ( Step S129). The page data is transmitted from the search result page transmission unit 319 of the net shopping management server 3 to the browser 21 of the user terminal 2 according to an HTTP response or the like.

  FIG. 12 is a diagram showing an example of a search result page. In the upper left and lower left watches, the price column is displayed in yellow to indicate that the price is high, and in the upper right and lower right watches, the price is low. As shown, the price column is displayed in blue. In addition, the product background is displayed in sky blue to indicate that the upper left and lower right watches are for men, and the product background is displayed in pink to indicate that the upper right and lower left watches are for women. It shows the state.

  FIG. 13 is a diagram showing another example of the search result page, in which the search result of the product is displayed in a table format. In this example, the display portion to which the color information is assigned is a price character (number) and a line background for one product. In this example, the product names “AAA” and “CCC” are displayed in red (substitute italic characters) to indicate that the price is high, and the product name “BBB” indicates that the price is low. As shown, the price characters are displayed in blue (standard characters are substituted). Also, the product name “AAA” is displayed in sky blue to indicate that it is for men, and the product name “BBB” and “CCC” are displayed in pink to indicate that it is for women. It shows the state being done.

  Returning to FIG. 4, when the user of the user terminal 2 selects (a plurality of) desired products from the search result page (step S <b> 130), the product purchase processing unit 32 of the net shopping management server 3 from the browser 21 of the user terminal 2. The selected content is transmitted to (step S131). The selected contents are transmitted from the browser 21 of the user terminal 2 to the product purchase processing unit 32 of the net shopping management server 3 as data added to the HTTP POST method or PUT method, etc., or as a parameter added to the GET method. The

  The merchandise purchase processing unit 32 that has received the selection content performs purchase processing including determination of a settlement method, a receiving method, etc. with the browser 21 of the user terminal 2 (step S132).

<Summary>
As described above, according to the present embodiment, product attributes such as target sex, price, target age, and size can be easily identified by the user on the search result page.

  The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

DESCRIPTION OF SYMBOLS 1 Network 2 User terminal 21 Browser 3 Net shopping management server 31 Product search processing part 311 Search condition reception part 312 Search execution part 313 Product attribute extraction part 314 Product attribute clustering processing part 315 Color palette division part 316 Pair color information allocation part 317 Pair display partial color information allocation unit 318 Search result page generation unit 319 Search result page transmission unit 32 Product purchase processing unit 41 Product information database

Claims (2)

Search condition accepting means for accepting a search condition for a product from a user terminal;
Search execution means for searching the product information database based on the received search condition;
Product attribute extraction / clustering means for extracting and clustering attribute values of a plurality of predetermined product attributes from the search results;
Color information assigning means for assigning different color information for each cluster to the clustered product attribute display part;
A search result page generating / transmitting means for generating a search result page based on the color information allocation result and transmitting it to the user terminal;
The network shopping management device, wherein the color information assigning means assigns color information from a color palette divided by the number of clusters as a result of clustering. An internet shopping management method executed by an internet shopping management apparatus,
A search condition receiving step for receiving a search condition for a product from a user terminal;
A search execution step of searching the product information database based on the received search condition;
Product attribute extraction / clustering process for extracting and clustering attribute values of a plurality of predetermined product attributes from the search results;
A color information assigning step for assigning at least different color information for each cluster to the clustered product attribute display portion;
A search result page is generated based on the color information allocation result, and transmitted to the user terminal.
The color information assigning step assigns color information from a color pallet divided by the number of clusters as a result of clustering.