JP5001083B2 - Advertising system using a copy machine - Google Patents

Description

  The present invention relates to an advertisement system using a printing machine represented by a copying machine, and more particularly to a technique for improving the efficiency of advertising activities performed using an advertisement image distributed from an advertisement control server to a printing machine.

  "Image forming apparatus and system, image reading apparatus and system, recording medium" (Patent Document 1) uses a device such as a copier or FAX on a network as a new advertising medium, and prints at low cost to the user A technique for providing an advertisement image by synthesizing an image for synthesis downloaded from a network with a read original image is disclosed with the object of providing a function.

  In addition, “Computer-readable recording medium recording a program for causing a computer to execute the information distribution system, the information distribution method, and the method” (Patent Document 2) provides an advertisement that satisfies the needs of the advertisement client to the customer. A technology for specifying a copying machine that meets an advertisement request and transmitting the contents of the advertisement is disclosed.

  When using it by an unspecified user like a general copy service or using it by the owner of the copier itself, it is necessary to confirm the user who uses the copier and exclude the use of others. However, when the copy service is provided only for a specific user (for example, a member) as in the premise of the present invention, a user authentication process is required.

  However, if the user authentication procedure is performed at the stage of actual service execution as in the case of user authentication in an automatic teller machine, the operation is cumbersome and processing time is required.

In addition, selecting a suitable advertisement individually for a large number of users who do not know the schedule of use in a copy service is based on the assumption that the user for the copy machine is limited as in Patent Document 2. More difficult than the technology you choose.
JP 11-192760 A JP 2002-165045 A

  The present invention involves a user authentication process, a process of selecting an advertisement, or an operation bothering an operation related to a process of transferring an advertisement image and a user's standby in a print service with an advertisement in which a specific user uses a printing press. The task is to improve the efficiency of advertising activities by eliminating processing.

The advertising system according to the present invention includes:
An advertising system comprising a mobile phone capable of outputting a printing service code, a printing machine capable of receiving a printing service code from the mobile phone, and an advertisement control server connectable to the mobile phone and the printing machine via a network Because
The advertisement control server
(1) an authorization code management table for storing authorization codes;
(2) a user authentication unit that receives user authentication information from the mobile phone and performs user authentication; and (3) a distribution advertisement that stores a distribution advertisement ID group for identifying an advertisement image file stored in the printing press. Table,
(4) an adaptive advertisement determination unit that determines any one of the distribution advertisement ID groups stored in the distribution advertisement table as an adaptive advertisement ID;
( 5 ) a print service code generation unit that generates a print service code including the permission code stored in the permission code management table and the adaptive advertisement ID ;
( 6 ) having a print service code replying section for returning the generated print service code to the mobile phone when the user authentication is successful;
The printing press
(A) a permission code storage unit for storing a permission code shared with the permission code management table;
(B) an advertisement image file storage unit for storing the advertisement image file group transmitted by the advertisement control server;
( C ) a print service code receiving unit that receives a print service code from the mobile phone; and ( d ) when the permission code included in the received print service code matches the permission code stored in the permission code storage unit. An authorization code determination unit that determines that the print service code is appropriate;
( E ) When it is determined that the print service code is appropriate, the advertisement image file specified by the adaptive advertisement ID included in the received print service code is read from the advertisement image file storage unit, and the scanned image is read from the document. It has a printing operation control part which controls the operation | movement which attaches and prints the advertisement image obtained from the said advertisement image file, It is characterized by the above-mentioned.

  When the user authentication is successful, a print service code including a permission code is transmitted, and the validity is determined based on the permission code, so that only a specific user can use the printing machine and eliminate unauthorized use by others. be able to. In particular, since there is no need to provide a user authentication unit on the printing press side, user authentication information is not disclosed to the printing press side, and leakage of security information can be prevented. In addition, when performing printing, communication for user authentication becomes unnecessary, so that processing performance is improved.

Since the adaptive advertisement ID is included in the print service code and the advertisement image is printed according to the adaptive advertisement ID, the image designated by the advertisement control server can be printed. In addition, since communication is not required for printing, processing is fast.

The advertisement control server further includes:
(7) a personal information management table for storing personal information in association with a user ID;
(8) having an advertisement management table that stores user adaptation conditions for determining users to be adapted to the advertisement in association with the advertisement ID;
  When the user authentication is successful, the user authentication unit identifies a user ID related to the user authentication,
  The adaptive advertisement determination unit reads personal information corresponding to the specified user ID from the personal information management table, and corresponds to the distribution advertisement ID from the advertisement management table for each distribution advertisement ID stored in the distribution advertisement table. The user adaptation condition is read, it is determined whether the personal information meets the user adaptation condition, and if it matches, the distribution advertisement ID is determined as an adaptation advertisement ID.

Since the adaptation is determined based on the user adaptation conditions, an advertisement suitable for the user can be selected and printed. For example, it is effective when a user layer is determined by an advertiser's request, or when users are limited according to the characteristics of products or services to be advertised.

The advertisement control server further includes:
(9) an advertisement image file storage unit for storing an advertisement image file group;
(10) an advertisement management table that stores an advertisement ID group of advertisement image files stored in the advertisement image file storage unit;
(11) A distribution advertisement selection unit that selects any one of advertisement ID groups stored in the advertisement management table as an ID of an advertisement to be distributed, and stores the selected distribution advertisement ID in the distribution advertisement table;
(12) an advertisement image transmission unit that reads an advertisement image file corresponding to the distribution advertisement ID from the advertisement image file storage unit and transmits the advertisement image file to the printing machine;
  The printing machine further includes:
(F) An advertisement image receiving unit that receives an advertisement image file from the advertisement control server and stores the advertisement image file in the advertisement image file storage unit.

Since the advertisement image is selectively distributed, an appropriate advertisement image can be allocated to the printing press.

The advertisement control server further includes:
(13) A permission code generation unit that generates a permission code group and stores the permission code in the permission code management table;
(14) having a permission code transmission unit that transmits the generated permission code to a printing machine in conjunction with the transmission of the advertisement image file by the advertisement image transmission unit;
  The printing machine further includes:
(G) It has a permission code receiving unit for receiving a permission code and storing the permission code in the permission code storage unit.

Since the permission code is transmitted in conjunction with the transmission of the advertisement image file, the advertisement image and the permission code can be matched. If a situation occurs in which the advertisement image is not distributed at the time when the permission code is distributed, a situation may occur in which there is no advertisement image file to be printed. However, the present invention can solve such a problem.

The advertisement control server further includes:
(15) having a printing machine management table for storing printing machine characteristics that are characteristics relating to installation of the printing machine or characteristics relating to functions of the printing machine;
  The advertisement management table further stores a printing press adaptation condition for determining a printing press adapted to the advertisement in association with the advertisement ID,
  The delivery advertisement selection unit reads the printing machine characteristics of the printing machine from the printing machine management table, reads the printing machine adaptation condition corresponding to the advertisement ID for each advertisement ID stored in the advertisement management table, and It is determined whether the machine characteristics meet the printing press adaptation condition, and if it matches, the advertisement ID is selected as the distribution advertisement ID.

Since the advertisement is selected according to the printing press adaptation conditions, an advertisement suitable for the printing press can be obtained.

The printing machine further includes:
(H) a print service history storage unit for storing a print service history related to the control of the printing operation by the printing operation control unit;
  When the user authentication is successful, the user authentication unit identifies a user ID related to the user authentication,
  The print service code generation unit includes a user ID further specified in the print service code to be generated,
  The print operation control unit generates a print service history including an adaptive advertisement ID that identifies the printed advertisement image as a print advertisement ID, and the print advertisement ID and a user ID included in the received print service code. , Storing the print service history in the print service history storage unit,
  The printing machine further includes:
(Li) a print service history transmission unit that reads the print service history from the print service history storage unit and transmits the print service history to the advertisement control server;
  The advertisement control server further includes:
(16) a collected print service history storage unit for storing a print service history collected from the printing press;
(17) A print service history receiving unit that receives a print service history from the printing press and stores the print service history in a collected print service history storage unit.

Since the print service history including the print advertisement ID and the user ID is collected, the advertisement control server side can grasp the relationship between the advertisement and the user who received the service that printed the advertisement.

The advertisement control server further includes:
(7) a personal information management table for storing personal information in association with a user ID;
(18) An advertisement performance total condition receiving unit that receives advertisement performance total conditions including user stratification conditions for stratifying users according to personal information;
(19) For each print service history stored in the collected print service history storage unit, the personal information corresponding to the user ID included in the print service history is read from the personal information management table, and the received advertisement performance totaling condition is set. The personal information conforms to the included user demographic conditions
Whether or not to count the number of prints for each user layer, and generate an advertisement result total consisting of the number of prints for each user layer,
(20) An advertisement record output unit that outputs the generated advertisement record is provided.

Since the collected print service histories are stratified according to user stratification conditions, advertisement results can be tabulated according to user characteristics.

The printing machine further includes:
(H) a print service history storage unit for storing a print service history related to the control of the printing operation by the printing operation control unit;
  The printing operation control unit uses the adaptive advertisement ID that identifies the printed advertisement image as a print advertisement ID, generates a print service history including the print advertisement ID and the date and time of printing, and displays the print service history as a print service. Store it in the history storage unit,
  The printing machine further includes:
(Li) a print service history transmission unit that reads the print service history from the print service history storage unit and transmits the print service history to the advertisement control server;
  The advertisement control server further includes:
(16) a collected print service history storage unit for storing a print service history collected from the printing press;
(17) A print service history receiving unit that receives a print service history from the printing press and stores the print service history in a collected print service history storage unit.

Since the print service history including the print advertisement ID and the print date / time is collected, the relationship between the advertisement and the date / time when the advertisement is printed can be grasped on the advertisement control server side.

The advertisement control server further includes:
(18) an advertisement result totaling condition receiving unit that receives an advertisement result totaling condition including a print date and time stratification condition for stratification according to print date and time;
(19) For each print service history stored in the collected print service history storage unit, whether or not the print date and time included in the print service history matches the print date and time stratification condition included in the received advertisement performance totaling condition By counting the number of prints for each print date and time layer, an advertisement result totaling unit that generates an advertisement result consisting of the number of prints for each print date and time layer,
(20) An advertisement record output unit that outputs the generated advertisement record is provided.

Since the collected print service histories are stratified according to the print date stratification condition, the advertisement results can be totaled according to the print date characteristics.

The printing machine further includes:
(H) a print service history storage unit for storing a print service history related to the control of the printing operation by the printing operation control unit;
  The printing operation control unit uses the adaptive advertisement ID that identifies the printed advertisement image as a printing advertisement ID, generates a printing service history including the printing advertisement ID, and stores the printing service history in the printing service history storage unit. Let
  The printing machine further includes:
(Li) a print service history transmission unit that reads the print service history from the print service history storage unit and transmits the print service history to the advertisement control server;
  The advertisement control server further includes:
(16) a collected print service history storage unit for storing the print service history collected from the printing press in association with the ID of the printing press;
(17) A print service history receiving unit that receives a print service history from the printing press and stores the print service history in a collected print service history storage unit in association with the ID of the printing press.

Since the printing service history is collected by identifying the printing press, the advertisement control server can grasp the relationship between the advertisement and the printing press that printed the advertisement.

The advertisement control server further includes:
(15) a printing machine management table for storing printing machine characteristics that are characteristics relating to installation of the printing machine or characteristics relating to functions of the printing machine;
(18) an advertisement performance totaling condition receiving unit that receives advertisement performance totaling conditions including conditions classified by the printing press layer for stratifying the printing presses according to the printing press characteristics;
(19) For each print service history stored in the collected print service history storage unit, print device characteristics corresponding to the printing press ID associated with the print service history in the collected print service history storage unit are printed. The number of prints for each printing press layer is counted according to whether the printing press characteristics meet the printing press layer conditions included in the received advertisement performance totaling conditions. An advertising performance totaling unit that generates an advertising performance consisting of:
(20) An advertisement record output unit that outputs the generated advertisement record is provided.

Since the collected print service histories are stratified according to the stratification conditions of the printing press, the advertisement results can be totaled according to the characteristics of the printing press.

The printing machine is a copier,
  The printing operation control unit includes a scan instruction unit that issues a scan command according to an operation on the copier, a scan mechanism control unit that controls a scan operation that reads an image image of a document according to the issued scan command, and a scanned scan A print image generation unit that generates a print image including an image and an advertisement image, a print image memory that stores the generated print image, and a print that controls a print operation that prints the print image stored in the print image memory on paper It has a mechanism control part.

The advertisement control server according to the present invention includes:
  An advertisement control server connectable via a network to a mobile phone capable of outputting a print service code and a printing machine capable of receiving a print service code from the mobile phone,
(1) an authorization code management table for storing authorization codes;
(2) a user authentication unit that receives user authentication information from the mobile phone and performs user authentication;
,
(3) a distribution advertisement table for storing a distribution advertisement ID group for identifying an advertisement image file stored in the printing press;
(4) an adaptive advertisement determination unit that determines any one of the distribution advertisement ID groups stored in the distribution advertisement table as an adaptive advertisement ID;
(5) a print service code generation unit that generates a print service code including the permission code stored in the permission code management table and the adaptive advertisement ID;
(6) A print service code reply unit that returns the generated print service code to the mobile phone when the user authentication is successful.

The printing press according to the present invention is:
A printing machine that can accept a printing service code from a mobile phone,
(A) a permission code storage unit for storing a permission code;
(B) an advertisement image file storage unit for storing an advertisement image file group;
(C) a print service code receiving unit that receives a print service code including an authorization code and an adaptive advertisement ID from the mobile phone;
(D) a permission code determination unit that determines that the print service code is appropriate when the permission code included in the received print service code matches the permission code stored in the permission code storage unit;
(E) When it is determined that the print service code is appropriate, the advertisement image file specified by the adaptive advertisement ID included in the received print service code is read from the advertisement image file storage unit, and the scanned image is read from the document. It has a printing operation control part which controls the operation | movement which attaches and prints the advertisement image obtained from the said advertisement image file.

The printing machine is a copier,
  The printing operation control unit includes a scan instruction unit that issues a scan command according to an operation on the copier, a scan mechanism control unit that controls a scan operation that reads an image image of a document according to the issued scan command, and a scanned scan A print image generation unit that generates a print image including an image and an advertisement image, a print image memory that stores the generated print image, and a print that controls a print operation that prints the print image stored in the print image memory on paper It has a mechanism control part.

The program according to the present invention is:
And authorization code management table that stores an authorization code has a pod table storing pod ID group for identifying the advertising image file, mobile phone and that can output print service code, the print service code from the cellular telephone (1) User authentication information is received from the mobile phone, and a computer serving as an advertisement control server that can be connected to a printing machine capable of accepting a user via a network receives the user authentication information. User authentication processing for performing authentication (2) Adaptive advertisement determination processing for determining any of the distribution advertisement ID groups stored in the distribution advertisement table as an adaptive advertisement ID ( 3 ) Permission stored in the permission code management table Print service code generation process for generating a print service code including a code and the adaptive advertisement ID ( 4 ) User authentication A print service code reply process for returning the generated print service code to the mobile phone if successful.

  According to the present invention, before executing the copy service, after logging in to the advertisement control server from the mobile phone in advance and receiving user authentication, the print service code is acquired, and this print service is actually received at the stage of receiving the copy service. By presenting the code from the mobile phone to the copy machine, the user authentication operation is omitted, and the advertisement suitable for the user is already selected, so that the copy service for the specific user can be provided smoothly. It is possible to improve the efficiency of advertisement by providing a highly suitable advertisement.

  Further, by registering the user ID included in the print service code in the copy service history, it is possible to add up detailed advertisement results.

Embodiment 1 FIG.
FIG. 1 is a diagram showing a network environment according to the present invention. The advertisement control server 101 is connected to the copy machine 102 via the Internet, a dedicated line, or a telephone line (an example of a network between server copy machines). The advertisement control server 101 is connected to a mobile phone 103 (an example of a user terminal) via the Internet (an example of a network between server user terminals). The advertisement control server 101 is connected to an advertiser PC 104 (an example of an advertiser terminal) via the Internet (an example of a network between server advertiser terminals). Each of the mobile phone 103 and the advertiser PC 104 has a browser.

  The mobile phone 103 has a copy service code output device that outputs a copy service code, and the copier 102 has a copy service code reception device that receives the copy service code from the mobile phone 103.

  In this example, the mobile phone 103 and the copy machine 102 have a short-range communication interface unit that performs short-range communication with each other. As short-range communication, for example, radio communication such as radio waves, electromagnetic waves, or infrared rays can be considered. Further, the mobile phone 103 and the copy machine 102 may be able to exchange a copy service code using a barcode (including a two-dimensional barcode).

  The copier 102 is an example of a printing machine. Other examples of the printing machine include a form using a printer as a single unit and a form of a printing system including a printer and a computer connected in combination with the printer and the computer.

  In this example, it is assumed that the copy machine 102 is used in a copy service (an example of a print service that a printing machine administrator makes a user use a printing machine) operated in a campus or a convenience store. Yes. In addition, it is assumed that the user is registered as a member of a specific association (such as an association or a portal site).

  The advertisement control server 101 distributes the advertisement image requested by the advertiser to the copy machine 102. When copying by the user's operation, the copier 102 reduces the scan image, arranges it at a predetermined position, and prints the advertisement image at a position not overlapping with the scan image. Note that the advertisement image may be printed in the margin without reducing the scanned image. Thereby, the advertising effect with respect to a user is exhibited. FIG. 2 is a diagram illustrating an example of a print image when the scan image is reduced. As shown in the figure, the print image includes a scan image 201 and an advertisement image 202.

  Next, an outline of the operation will be described. FIG. 3 is a diagram showing a main data flow in each phase. In the advertisement image distribution phase 301, the advertisement control server 101 selects an advertisement image suitable for the copier 102 and distributes the file, and also uses a copy service code (an example of a print service code) used when the copier 102 is used. Distribute a permission code to determine the legitimacy of In the copy service code issuance phase 302, a user who intends to use the copy service logs in to the advertisement control server 101 from the mobile phone 103, selects a copy machine 102 to be used, and selects a copy service code to be presented to the copy machine 102 in advance. get. In the copy service execution phase 303, when the copy service code is transferred from the mobile phone 103 to the copy machine 102 and the validity is recognized by the copy machine 102, the copy operation by the copy machine 102 is executed. At that time, the copier 102 accumulates history information regarding the copy service. Then, the advertisement control server 101 collects the copy service history from each copy machine 102 in the copy service history collection phase 304, totals the results regarding the advertisement in the advertisement result report phase 305, and reports it to the advertiser PC 104.

  The relationship between each phase will be described. FIG. 4 is a diagram showing the configuration of each phase. The copy service provision unit 402 is a period during which a trader (a consumer cooperative or a convenience store) that manages the copy machine 102 provides a copy service. For example, it corresponds to the business hours from opening to closing. The user acquires the copy service code in the copy service code issuing phase 302 during the copy service providing unit 402 and receives the copy service in the copy service execution phase 303. The advertisement image distribution phase 301 is executed as pre-processing of the copy service providing unit 402, for example, before opening a store. The copy service history collection phase 304 is executed as a post-process of the copy service provision unit 402, for example, after closing. The copy service management unit 403 is a period during which processing related to one delivery from the delivery of the advertisement image by the advertisement control server 101 to the collection of the copy service history is completed. For example, it corresponds to one business day. The advertisement performance report phase 305 collects and reports the results obtained as a result of the copy service management unit 403 being repeated. Hereinafter, the advertisement image distribution phase 301 to the advertisement performance report phase 305 will be described in order.

  First, the advertisement image distribution phase 301 will be described.

  FIG. 5 is a diagram illustrating a configuration related to the advertisement image distribution phase 301 in the advertisement control server 101. As shown in the figure, the advertisement control server 101 includes an advertisement management table 501 (FIG. 6), a copier management table 502 (FIG. 7), a distribution advertisement selection unit 503, a distribution advertisement table 504 (FIG. 8), and a permission code generation unit 505. , An advertisement image distribution start notification unit 506, an advertisement image file storage unit 507, an advertisement image transmission unit 508, a permission code transmission unit 509, and a permission code management table 510 (FIG. 10).

  The advertisement management table 501 is a table for managing information related to each advertisement. FIG. 6 is a diagram illustrating a configuration example of the advertisement management table 501. This table provides records 651 to 654 for each advertisement requested by the advertiser, and includes an advertisement ID 601, advertisement name 602, copier adaptation condition 603, user adaptation condition 604, order quantity 605, and remaining quantity 606. The advertisement image file name 607 and the advertiser ID 608 items are stored in association with each other. The order number 605 is the number of prints requested by the advertiser. The remaining number 606 is the number that has not yet been printed out of the number of orders. The advertisement image file name 607 can be specified by attaching an extension indicating the file type to the advertisement ID 601.

  The advertisement control server 101 further includes an advertiser management table (not shown) that stores an advertiser ID, a company name as an advertiser, information about the company, and the like in association with each other. The advertisement control server 101 can specify an advertiser from the advertiser ID 608 using this table.

FIG. 7 is a diagram showing a configuration example of the copier management table 502. The copier management table 502 is a table for managing information related to each copier 102. Specifically, this table provides records 751 to 753 for each copy machine 102, a copy machine ID 701, an installation area ID 702, an installation location 703, an installation facility 704, a color type 705,
Items such as a telephone number 706 and an IP address 707 are stored in association with each other. The installation location 303 may be described by latitude and longitude in addition to the address. A telephone number 706 and an IP address 707 are examples of copier addresses that specify communication partners when communicating with the copier 102. The installation area ID 702 is information for specifying a predetermined area including the installation position 302.

  The installation location 703, the installation facility 704, and the color type 705 are examples of information indicating the characteristics of the copying machine. The installation location 703 and the installation facility 704 are examples of characteristics related to installation, and the color type 705 is an example of characteristics related to the function of the copier.

  The advertisement control server 101 has an area management table (not shown). The area management table is a table that defines an area range for each area. A record is provided for each area, and an installation area ID and an area range item are associated with each other and stored. The area range may be described by latitude and longitude in addition to the address. The area where the copying machine is installed can be specified using this area management table.

  As illustrated in FIG. 5, the distribution advertisement selection unit 503 selects an advertisement image to be distributed to each copy machine 102 based on the advertisement management table 501 (FIG. 6) and the copy machine management table 502 (FIG. 7). Operate.

  The distribution advertisement table 504 is a table for managing advertisements distributed to the copy machine 102. FIG. 8 is a diagram illustrating a configuration example of the distribution advertisement table 504. In the distribution advertisement table 504, advertisements distributed in each distribution version of each copier 102 are managed. Specifically, this table provides records 851 to 856 for each distribution version of the copy machine 102 to be distributed, and stores the copy machine ID 801, the distribution version ID 802, and the items of the distribution advertisement ID group 803 in association with each other. Is configured to do.

  The permission code generation unit 505 operates to generate a permission code group used in the distribution version for each copy machine 102. FIG. 9 is a diagram illustrating a configuration example of the permission code group. The permission code 901 is information obtained by connecting the copy machine ID 902, the distribution version 903, and the random number code 904. Each record 951 to 953 in the figure is a permission code 901.

  As illustrated in FIG. 5, the advertisement image distribution start notification unit 506 operates to establish a connection with the copy machine 102 to be distributed.

  The advertisement image file storage unit 507 stores an advertisement image file corresponding to the advertisement image file name 607. The advertisement image file stores an advertisement image attached to the paper. In addition to the developed image data format, the image may be configured in any form such as a character string data format, a graphic data format, a photo data format, or any combination thereof.

  The advertisement image transmission unit 508 operates to transmit an advertisement image file group to the copy machine 102.

  The permission code transmission unit 509 operates to transmit a permission code group to the copier 102.

  The permission code management table 510 is a table for managing permission code groups 1051 to 1056. FIG. 10 is a diagram illustrating a configuration example of the permission code management table 510. A use flag 1001 is added to each permission code 1002. The use flag 1001 distinguishes use (ON) and non-use (OFF).

  The process by these structures is demonstrated. FIG. 11 is a diagram illustrating a processing flow of the advertisement image distribution phase 301 by the advertisement control server 101. First, a delivery version is specified (S1101). The distribution version is assigned a new version every time the advertisement image distribution phase 301 is executed. Usually, it is attached with a serial number. The copy service management unit 403 shown in FIG. 4 can be specified by the distribution version.

  Then, the following processing is repeated for each copy machine 102 to be distributed (S1102). The copy machine 102 to be distributed is specified by each record of the copy machine management table 502 (FIG. 7).

  In the distribution advertisement selection process (S1103) by the distribution advertisement selection unit 503, the advertisement image to be distributed is specified. At this time, if the copy machine characteristics (see FIG. 7) of the copy machine 102 meet the copy machine adaptation conditions (see FIG. 6) determined for each advertisement, the advertisement is distributed to the copy machine 102. Adopt for advertising.

Details of the distribution advertisement selection processing (S1103) will be described. FIG. 12 is a diagram illustrating a flow of the distribution advertisement selection process (S1103). First, copy machine characteristics corresponding to the copy machine ID are read from the copy machine management table 502 (FIG. 7) (S1201). Then, the following processing is repeated for each record (corresponding to an advertisement) in the advertisement management table 501 (FIG. 6) (S1202). The copying machine adaptation condition corresponding to the advertisement ID is read from the advertisement management table 501 (S1203), and it is determined whether the copying machine characteristics meet the copying machine adaptation condition (S1204). Then, if it matches, the advertisement ID is set as a distribution advertisement ID (S1205). When it does not match, it is not set as the distribution advertisement ID. When this determination is processed for all advertisements (S1206), the copy machine ID, distribution version, and distribution advertisement ID group are written into the distribution advertisement table 504 (FIG. 8) (S1207).

  For example, the copy machine characteristics “installation location: Bunkyo-ku, Tokyo ...” “installation facility: university” “color type: color” of the record 751 (copy machine ID: CP001) of the copy machine management table 502 (FIG. 7). read. Then, processing is performed in the order of records 651 to 654 in the advertisement management table 501 (FIG. 6). Since the copy machine adaptation condition of the record 651 (advertisement ID: CM001) is “installation location =“ Shinagawa-ku, Tokyo * ””, it does not conform to the distribution advertisement ID. Accordingly, “CM001” is not included in the distribution advertisement ID group of the record 854 (copy machine ID: CP001, distribution version: V002) of the distribution advertisement table 504 (FIG. 8). On the other hand, since the copy machine adaptation condition of the record 652 (advertisement ID: CM002) is “installation location =“ Bunkyo-ku, Tokyo * ””, it conforms and becomes a distribution advertisement ID. Therefore, “CM002” is included in the distribution advertisement ID group of the record 854 of the distribution advertisement table 504 (FIG. 8).

  In the permission code generation process (S1104) by the permission code generation unit 505, a permission code group is generated so as not to overlap. It does not overlap with the authorization code for other copiers 102 and does not overlap with other distribution versions. Therefore, in this example, the copy machine ID and the distribution version are added to the random number code to obtain a permission code.

  Details of the permission code generation process (S1104) will be described. FIG. 13 is a diagram showing a flow of the permission code generation process (S1104). The processing is repeated for the number of permission codes to be generated (S1301). As the number of permission codes generated, for example, the expected maximum number of copy service units 401 included in the copy service provision unit 402 is set in advance. Then, a random number code is generated (S1302), and the copy machine and the distribution version are added to the random number code to obtain a permission code (S1303). The process ends when the number of generations is completed (S1304). The generated permission code group is stored in the permission code management table 510 (FIG. 10) in association with the use flag (initial value OFF: unused).

  In the advertisement image distribution start notification process (S1105) by the advertisement image distribution start notification unit 506, it is determined that a connection has been established when a distribution start notification is transmitted to the copier 102 and a response notification from the copier 102 is received. To do.

  In the advertisement image transmission process (S1106) by the advertisement image transmission unit 508, the advertisement image file corresponding to each distribution advertisement ID selected by the distribution advertisement selection unit 503 is read from the advertisement image file storage unit 507, and the file name is copied to the copy machine. 102.

  In the permission code transmission process (S1107) by the permission code transmission unit 509, the permission code group generated by the permission code generation unit 505 is transmitted to the copier 102.

  The process ends when S1103 to S1107 are processed for all the copiers (S1108).

  On the other hand, the copier 102 receives and stores the distributed advertisement image file group and permission code group. FIG. 14 is a diagram illustrating a configuration related to the advertisement image distribution phase 301 in the copying machine 102. The copier 102 includes an advertisement image delivery start response unit 1401, an advertisement image reception unit 1402, an advertisement image file storage unit 1403, a permission code reception unit 1404, and a permission code storage unit 1405.

  The advertisement image delivery start response unit 1401 operates to establish a connection in response to a request from the advertisement control server 101.

  The advertisement image receiving unit 1402 operates to receive the advertisement image file group from the advertisement control server 101 and store it in the advertisement image file storage unit 1403.

  The permission code receiving unit 1404 operates to receive the permission code group from the advertisement control server 101 and store it in the permission code storage unit 1405.

  The process by these structures is demonstrated. FIG. 15 is a diagram showing a processing flow of the advertisement image distribution phase 301 by the copying machine 102. When the advertisement image distribution start response unit 1401 receives a distribution start notification from the advertisement control server 101 in the advertisement image distribution start response process (S1501), it returns a response notification to the advertisement control server 101. This establishes a connection. The advertisement image receiving unit 1402 receives the advertisement image file group in the advertisement image receiving process (S1502), and stores the advertisement image file group in the advertisement image file storage unit 1403 in the advertisement image storage process (S1503). The permission code receiving unit 1404 receives the permission code group in the permission code receiving process (S1504), and stores the permission code group in the permission code storage unit 1405 in the permission code storage process (S1505).

  Thus, the advertisement image distribution phase 301 is completed. Next, the copy service code issue phase 302 will be described.

  A user who wants to receive the copy service must access the advertisement control server 101 from the mobile phone 103 possessed by the user and obtain a copy service code to be presented to the copy machine 102 in advance. The advertisement control server 101 authenticates the user for that purpose, causes the user to select a copier to be used, selects an advertisement adapted to the user, assigns a permission code, and selects a permission code, a user ID, and an adaptive advertisement ID group. Is returned to the mobile phone 103. The permission code is used to determine the appropriateness of the copy service code in the copy machine 102, the user ID is stored as a copy service history, and the adaptive advertisement ID group plays a role of specifying an advertisement to be printed.

  FIG. 16 is a diagram showing a configuration relating to the copy service code issue phase 302 in the advertisement control server 101. The advertisement control server 101 includes the advertisement management table 501 (FIG. 6), the copy machine management table 502 (FIG. 7), the distribution advertisement table 504 (FIG. 8), and the permission code management table 510 (FIG. 10) already described in FIG. In addition, a member information management table 1601 (FIG. 17), a user authentication unit 1602, a copy machine identification unit 1603, an adaptive advertisement determination unit 1604, a permission code allocation unit 1605, a copy service code generation unit 1606, and a copy service code reply unit 1607.

  The member information management table 1601 (FIG. 17) is a table for managing information as a member of the user. FIG. 17 is a diagram illustrating a configuration example of the member information management table 1601. This table includes records 1751 to 1754 for each member (user), and items of personal information such as a user ID 1701, a member password 1702, a name 1703, a gender 1704, an age 1705, an address 1706, and an occupation 1707. Are stored in association with each other. Thus, the member information management table 1601 stores member information registered as a member of a specific society as personal information, and is an example of a personal information management table that stores personal information for each user.

  The user authentication unit 1602 performs user authentication in the advertisement control server 101 and operates to specify a user ID.

  The copier specifying unit 1603 operates to allow the user to select a copier to be used.

  The adaptive advertisement determination unit 1604 operates to determine an advertisement to be applied in a situation where the copy machine 102 selected by the user is used.

  The permission code assigning unit 1605 operates to select an unused one of the permission codes distributed in advance to the selected copying machine 102.

  The copy service code generation unit 1606 operates to generate a copy service code including a permission code, a user ID 1802 and an adaptive advertisement ID group.

  FIG. 18 is a diagram illustrating a configuration example of a copy service code. The copy service code includes a permission code 1801, a user ID 1802, and an adaptive advertisement ID group 1803.

  The copy service code reply unit 1607 operates to transmit the generated copy service code to the mobile phone 103.

  Details of processing by these configurations will be described. FIG. 19 is a diagram showing a processing flow of the copy service code issuance phase 302 by the advertisement control server 101.

  In the user authentication process (S1901) by the user authentication unit 1602, a login screen for prompting input of a user ID and a member password is transmitted to the mobile phone 103, and the user ID and the member password are received from the mobile phone 103. When the received user ID and member password match any combination of the user ID and member password stored in each record of the member information management table 1601 (FIG. 17), it is determined that the user authentication is successful. If they do not match, it is determined that the user authentication has failed. Only when the user authentication is successful, the processing from S1902 is continued. In the case of user authentication failure, the processing after S1902 is not continued. The user ID and the member password are examples of user authentication information for determining the legitimacy of the user.

  In the copy machine specifying process (S1902) by the copy machine specifying unit 1603, the copy machine characteristics (for example, installation location, installation facility, and color type) of each record in the copy machine management table 502 (FIG. 7) are listed. A copy machine list that prompts selection is transmitted to the mobile phone 103, and selection of a copy machine is accepted from the mobile phone 103. Then, the copy machine ID corresponding to the characteristics of the selected copy machine is specified.

  The adaptive advertisement determination process (S1903) by the adaptive advertisement determination unit 1604 will be described in detail. FIG. 20 is a diagram showing a flow of adaptive advertisement determination processing (S1903). First, the member information corresponding to the user ID is read from the member information management table 1601 (FIG. 17) (S2001). Next, the distribution advertisement ID group of the latest distribution version corresponding to the copy machine ID 102 is read from the distribution advertisement table 504 (FIG. 8) (S2002). Then, the following processing is repeated for each distribution advertisement ID (S2003). A user adaptation condition corresponding to the distribution advertisement ID is read from the advertisement management table 501 (FIG. 6) (S2004), and it is determined whether the member information of the user meets the user adaptation condition (S2005). If it matches, the distribution advertisement ID is set as an adaptation advertisement ID (S2006). When it does not match, the distribution advertisement ID is not set as the adaptation advertisement ID. The process ends when all distributed advertisement IDs have been processed (S2007). Thereby, an adaptive advertisement ID group is obtained.

  For example, assuming that the user with the user ID: US0001 specifies the copy machine ID: CP002, first, the member information from the record 1751 (user ID: US0001) of the member information management table 1601 (FIG. 17) is set as “name: XX”. ○ Read "Male", "Gender: Male", "Age: 34", "Address: Saitama Prefecture ...", "Occupation: University Staff". Next, the distribution advertisement IDs “CM001”, “CM003”,... Are read from the record 855 (copy machine ID: CP002, distribution version: V002) of the distribution advertisement table 504 (FIG. 8), and processed in order. The user adaptation condition of the record 651 (advertisement ID: CM001) in the advertisement management table 501 (FIG. 6) is “gender =“ male ””, which is suitable. Accordingly, “CM001” is included in the adaptive advertisement ID of the copy service code (FIG. 18). On the other hand, since the user adaptation condition of the record 653 (advertising ID: CM003) is “occupation =“ student ””, it is not suitable. Therefore, “CM003” is not included in the adaptive advertisement ID of the copy service code.

  In the permission code allocation process (S1904) by the permission code allocation unit 1605, a record including the copy machine ID is determined from each record of the permission code management table 510 (FIG. 10), and a record in which the use flag is OFF (unused). Is identified. And the permission code of the record is specified. In addition, the use flag of the record is updated to ON (used).

  In the copy service code generation process (S1905) by the copy service code generation unit 1606, the permission code specified in the permission code assignment process (S1904), the user ID specified in the user authentication process (S1901), and the adaptive advertisement determination process A copy service code (FIG. 18) is generated by concatenating the adaptive advertisement ID groups specified in (S1903).

  In the copy service code reply process (S1906) by the copy service code reply unit 1607, the generated copy service code is returned to the mobile phone 103.

  On the other hand, the mobile phone 103 receives and stores the copy service code returned from the advertisement control server 101.

  FIG. 21 is a diagram showing a configuration relating to a copy service code issue phase 302 and a copy service code execution phase 303 in the mobile phone 103. The mobile phone 103 includes a copy service code receiving unit 2101, a copy service code storage unit 2102, and a copy service code output unit 2103. The copy service code reception unit 2101 performs a copy service code reception process for receiving a copy service code, and further performs a copy service code storage process for storing the copy service code in the copy service code storage unit 2102. The copy service code output unit 2103 will be described in the description of the copy service code execution phase 303.

  Thereby, the copy service code issuance phase 302 is completed. Next, the copy service execution phase 303 will be described.

  FIG. 22 is a diagram showing a configuration relating to the copy service execution phase 303 in the copy machine 102. In addition to the advertisement image file storage unit 1403 and the permission code storage unit 1405 already described with reference to FIG. 14, the copy machine 102 includes a copy service code reception unit 2201, a copy service code storage unit 2202, a permission code determination unit 2203, and a copy operation control. A copy service history storage unit 2205 (FIG. 23).

  The copy service code reception unit 2201 operates to receive a copy service code from the mobile phone 103 by short-range communication.

  The copy service code storage unit 2202 holds the received copy service code during the copy service execution phase 303.

  The permission code determination unit 2203 operates to determine whether the permission code included in the copy service code is appropriate.

  The copying operation control unit 2204 operates to copy the advertisement image corresponding to the adaptive advertisement ID included in the copy service code and to record the copy service history in accordance with the operation received by the operation unit of the copy machine 102. . The copy service history includes a user ID, a print date and time, and a print advertisement ID (group).

  The copy service history storage unit 2205 stores this copy service history. FIG. 23 is a diagram showing the copy service history storage unit 2205. This table is provided with records 2351 to 2353 for each copy service executed, and stores the user ID 2301, the print date 2302, and the items of the print advertisement ID group 2303 in association with each other. The valid print advertisement ID is before the END code in the figure.

  The process by these structures is explained in full detail. FIG. 24 is a diagram showing a processing flow of the copy service execution phase 303 by the copy machine 102.

  In the copy service code reception process (S2401) by the copy service code reception unit 2201, a copy service code reception screen that prompts the user to present a copy service code from the mobile phone 103 is displayed on the display screen of the operation unit of the copier 102.

  The user operates the cellular phone 103 in accordance with the request on the reception screen to read the copy service code into the copier 102. At that time, a copy service code output instruction is input from the operation unit of the mobile phone 103, and the copy service code output unit 2103 shown in FIG. 21 reads the copy service code from the copy service code storage unit 2102 and outputs the copy service code. Performs copy service code output processing. The output form is, for example, transmission by short-range communication.

  In the copy service code reception process (S2401) by the copy service code reception unit 2201, a copy service code is input from the mobile phone 103, and the copy service code by the copy service code reception unit 2201 is stored in the copy service code storage unit 2202 Code storage processing (S2402) is performed. The input form is, for example, reception by short-range communication.

  In the permission code determination process (S2403) by the permission code determination unit 2203, if the permission code included in the copy service code matches one of the permission codes stored in the permission code storage unit 1405, an appropriate copy service code Is determined.

  FIG. 25 is a diagram showing a flow of the permission code determination process (S2403). First, the permission code is read from the copy service code stored in the copy service code storage unit 2202 (S2501). Then, the following processing is repeated for each record in the permission code storage unit 1405 (S2502). It is determined whether the permission code in the copy service code matches the permission code of the record (S2503), and if it matches, it is determined to be appropriate (S2506). When the processing is completed for all the records without matching in any record (S2504), it is determined that the end status is inappropriate (S2505).

  As shown in FIG. 24, when it is determined to be appropriate in the permission code determination process (S2403), a copy operation control process (S2404) is performed. If it is determined to be inappropriate, the copy operation control process (S2404) is not performed.

  Next, the copy operation control process (S2404) by the copy operation control unit 2204 will be described in detail. FIG. 26 is a diagram showing the configuration of the copying operation control unit 2204. The copy operation control unit 2204 includes a copy condition reception unit 2601, a copy condition storage unit 2602, a scan instruction unit 2603, a scan mechanism control unit 2604, a scan image memory 2605, a paper feed tray detection unit 2606, a paper feed tray determination unit 2607, printing An advertisement specifying unit 2608, a print image generation unit 2609, a print image memory 2610, a print instruction unit 2611, a print mechanism control unit 2612, and a copy service history registration unit 2613 are included.

  The copy condition reception unit 2601 operates to display a copy condition reception screen on the screen of the operation unit, acquire a copy condition by input to the operation unit, and store the copy condition in the copy condition storage unit 2602.

  The copy condition storage unit 2602 is configured to store the received copy conditions.

  The scan instruction unit 2603 is configured to issue a scan command to the scan mechanism control unit 2604.

  The scan mechanism control unit 2604 is configured to control a scan mechanism (not shown) in accordance with a scan command and to store the read scan image in the scan image memory 2605.

  The scanned image memory 2605 is configured to store the scanned image read by the scanning operation.

  The paper feed tray detection unit 2606 is configured to detect the paper size stored from the paper feed tray of the copier 102 and the presence or absence of paper.

  The paper feed tray determination unit 2607 operates to determine the tray to be fed during printing based on the paper size that is the copy condition of the copy condition storage unit 2602 and the detection result of the paper feed tray detection unit 2606.

  The print advertisement specifying unit 2608 operates to specify the ID of an advertisement to be printed from the adaptive advertisement ID group read from the copy service code storage unit 2202 as shown in FIG.

  For example, the print image generation unit 2609 operates to reduce the scan image and develop it into a print image in the print image memory 2610 as shown in FIG. 2 and to develop an advertisement image corresponding to the print advertisement ID.

  The print image memory 2610 is configured to store an image to be printed.

  The print instruction unit 2611 operates to designate a paper feed tray ID and issue a print command to the print mechanism control unit 2612.

  The print mechanism control unit 2612 is configured to control a print mechanism (not shown) in accordance with a print command and print a print image in the print image memory 2610 on a sheet in a paper feed tray.

  The copy service history registration unit 2613 operates to generate a copy service history and store it in the copy service history storage unit 2205 (FIG. 23).

  The process by these structures is explained in full detail. FIG. 27 is a diagram showing a flow of copying operation control processing (S2404) by the copying machine.

  First, the copy condition reception process (S2701) by the copy condition reception unit 2601 will be described in detail. FIG. 28 is a diagram showing a flow of copy condition reception processing (S2701). The user is prompted to input the number of copies and the paper size as copy conditions, and waits for event acquisition in a state where a copy condition screen for accepting a copy start instruction is output (S2801). If the acquired event is an input of the number of copies (S2802), the input number of copies is stored in the copy condition storage unit 2602 as a copy condition (S2803). After that, the event acquisition wait state is entered again (S2801). If the acquired event is an input of paper size (S2804), the input paper size is stored in the copy condition storage unit 2602 as a copy condition (S2805). Also in this case, the process returns to the event acquisition waiting state (S2801). If the acquired event is a copy start instruction (S2806), the copy condition reception process (S2701) is terminated.

  When the copy condition acceptance process (S2701) is completed as shown in FIG. 27, the process proceeds to a scan instruction process (S2702) by the scan instruction unit 2603. In this process, a scan command is issued to the scan mechanism control unit 2604. A scan mechanism control unit 2604 controls a scan mechanism (not shown) to perform a scan operation for reading an image. As a result, the read image is stored in the scan image memory 2605.

  The scanning mechanism operates to read the image data of the original from the contact glass and store it in the scanned image memory 2605. If the sorter is equipped, the image data of the document set on the sorter is read in order and stored in the scan image memory 2605.

  In the paper feed tray determination process (S2703) by the paper feed tray determination unit 2607, the paper size corresponding to all tray IDs and the presence / absence of paper are obtained from the paper feed tray detection unit 2606 and stored in the copy condition storage unit 2602. The tray ID having the same paper size as the current paper size is specified as the tray ID to be fed.

  The print advertisement specifying process (S2704) by the print advertisement specifying unit 2608 will be described. FIG. 29 is a diagram showing the flow of the print advertisement specifying process (S2704). In this process, advertisement IDs are read in order from the group of adaptive advertisement IDs included in the copy service code, and set as print advertisement IDs (S2901). Regardless of this example, a method may be used in which the print advertisement ID is determined so as not to follow the order and to avoid duplication.

  A print image generation process (S2705) by the print image generation unit 2609 will be described. FIG. 30 is a flowchart illustrating the print image generation process (S2705). The scan image stored in the scan image memory 2605 is reduced at a predetermined magnification, and the reduced scan image is developed at a predetermined position in the print image memory (S3001). Next, an advertisement image file corresponding to the print advertisement ID is specified (S3002), the advertisement image file is read, and the advertisement image is developed at a predetermined position in the print image memory (S3003). As a result, a print image is generated.

  In a print instruction process (S2706) by the print instruction unit 2611, a paper feed tray ID is designated and a print command is issued to the print mechanism control unit 2612. Accordingly, the print mechanism control unit 2612 controls the print mechanism (not shown) to print the image. The print mechanism feeds paper from a paper feed tray having a designated ID, prints an image of a print image in the print image memory 2610 on the fed paper, and discharges the printed paper.

  Thereafter, it is determined whether or not the number of copies has been printed by a copy number determination unit (not shown) (S2707), and the processing of S2703 to S2706 is repeated until the number of copies is reached.

  When printing of the number of sheets is completed, a document detection unit (not shown) determines whether or not there is a document on the sorter (S2708). If there is, it is assumed that a document to be copied remains. The processing from S2702 is repeated.

  When all the originals have been processed, a copy continuation acceptance process (S2709) by a copy continuation acceptance unit (not shown) is performed. In this process, a screen asking the user whether to continue copying, that is, to continue copying is output to the display unit, and a message indicating whether to continue or not is input by operating the operation unit. If continue is selected, the process proceeds to S2701, and the copying operation is continued.

  When non-continuation is selected, the copying operation by the user is terminated and stored in the copy service code storage unit 2202 as shown in FIG. 22 in the copy service history registration process (S2710) by the copy service history registration unit 2613. A copy service history including a user ID in the copy service code being printed, a print date and time acquired from a clock unit (not shown), and a print advertisement ID (group) specified and printed by the print advertisement specifying unit 2608 And stored in the copy service history storage unit 2205 (FIG. 23).

  This completes the copy service execution phase 303. Next, the copy service history collection phase 304 will be described.

  FIG. 31 is a diagram showing a configuration relating to the copy service history collection phase 304 and the advertisement performance report phase 305 in the advertisement control server 101. In addition to the copy machine management table 502 (FIG. 7) and the member information management table 1601 (FIG. 17) described in FIG. 16, the advertisement control server 101 includes a copy service history transfer request notification unit 3101, a copy service, It has a history receiving unit 3102, a collected copy service history storage unit 3103 (FIG. 32), an advertisement result totaling condition receiving unit 3104, an advertisement result totaling unit 3105, an advertisement result storage unit 3106, and an advertisement result output unit 3107.

  The copy service history transfer request notification unit 3101 operates to establish a connection with the copy machine 102.

  The copy service history receiving unit 3102 operates to receive the copy service history from the copier 102 and store it in the collected copy service history storage unit 3103 (FIG. 32).

  The collected copy service history storage unit 3103 is configured to store the copy service history collected from each copy machine 102. FIG. 32 is a diagram showing the collected copy service history storage unit 3103. The collected copy service history storage unit 3103 provides records 3251 to 3256 for each copy service history collected from each copy machine, and corresponds to the items of the copy machine ID 3201, the user ID 3202, the print date and time 3203, and the adaptive advertisement ID group 3204. It is configured to be attached and stored.

  The advertisement result totaling condition receiving unit 3104, the advertisement result totaling unit 3105, the advertisement result storage unit 3106, and the advertisement result output unit 3107 will be described in the description of the advertisement result report phase 305.

  The process by these structures is demonstrated. FIG. 33 is a diagram showing processing of the copy service history collection phase 304 by the advertisement control server 101. The following processing is repeated for each copy machine 102 to be collected (S3301). The copy machine 102 to be collected is specified by each record in the copy machine management table 502 (FIG. 7).

  In the copy service history transfer request notification process (S3302) by the copy service history transfer request notification unit 3101, a history transfer request notification is transmitted to the copy machine 102, and a connection is established when a response notification is received from the copy machine 102. Judge that

  In the copy service history reception process (S3303) by the copy service history reception unit 3102, the copy service history is received from the copy machine 102, and in the collected copy service history storage process (S3304) by the copy service history reception unit 3102, the copy service history is stored. It is stored in the collected copy service history storage unit 3103 (FIG. 32).

  When the above process is completed for all the copiers, the process is terminated (S3305).

  Next, the operation of the copier 102 in response to this will be described. FIG. 34 is a diagram showing a configuration relating to the copy service history collection phase 304 in the copy machine 102. The copy machine 102 includes a copy service history transfer request response unit 3401 and a copy service history transmission unit 3402 in addition to the copy service history storage unit 2205 (FIG. 23) already described with reference to FIG.

  The copy service history transfer request response unit 3401 operates to establish a connection in response to a request from the advertisement control server 101.

  The copy service history transmission unit 3402 operates to read the copy service history from the copy service history storage unit 2205 (FIG. 23) and transmit it to the advertisement control server 101.

  The processing by these configurations will be described. FIG. 35 is a diagram showing processing of the copy service history collection phase 304 by the copy machine 102. When the copy service history transfer request response unit 3401 receives a history transfer request notification from the advertisement control server 101 in the copy service history transfer request response process (S3501), it returns a response notification. This establishes a connection. Then, the copy service history transmission unit 3402 reads the copy service history from the copy service history storage unit 2205 (FIG. 23) in the copy service history transmission process (S3502) and sends it back to the advertisement control server 101.

  As a result, the copy service history collection phase 304 ends. Next, the advertisement performance report phase 305 will be described.

  As shown in FIG. 31, the advertisement control server 101 has an advertisement result totaling condition receiving unit 3104, an advertisement result totaling unit 3105, an advertisement result storage unit 3106, and an advertisement result output unit 3107 for the advertisement result report phase 305. ing.

  The advertisement result totaling condition reception unit 3104 operates to receive conditions for collecting advertisement results. Specifically, advertisement performance collection conditions are received from the advertiser PC 104.

  The advertisement result totaling unit 3105 operates to total the advertisement results from the copy service history according to the advertisement result collection conditions.

  The advertisement performance storage unit 3106 is configured to store the aggregated advertisement results.

  The advertisement performance output unit 3107 operates to output the advertisement performance. Specifically, the advertisement results are returned to the advertiser PC 104.

  Processing according to this configuration will be described. FIG. 36 is a diagram illustrating processing of the advertisement performance report phase 305 by the advertisement control server 101.

  In the advertisement performance totaling condition reception process (S3601) by the advertisement performance totaling condition reception unit 3104, the advertisement performance collection condition is received from the advertiser PC 104.

  The advertisement performance totaling condition will be described. FIG. 37 is a diagram illustrating a configuration example of advertisement performance totaling conditions. The advertisement performance totaling condition is composed of an advertisement ID 3701, a printing date layer condition 3710, a copier layer condition 3720, and a user group condition 3730. The advertisement ID 3701 specifies advertisements to be tabulated. The print date / time stratification condition 3710 is a condition for performing stratification related to the print date / time. Each record of 3711 to 3712 defines the conditions of each printing date / time layer. The copier stratification condition 3720 is a condition for performing stratification regarding the copier. Each record of 3721 to 3723 defines the conditions of each copy machine layer. The user stratification condition 3730 is a condition for performing stratification regarding the user equipment. Each record of 3731 to 3733 defines conditions for each user layer. In this example, the advertisement ID 3701 is essential information, and the print date / time layer condition 3710, the copier layer condition 3720, and the user layer condition 3730 are arbitrarily set.

  The advertisement result totaling process (S3602) by the advertisement result totaling unit 3105 will be described in detail. FIG. 38 is a diagram showing a flow of advertisement performance totaling processing (S3602). First, in the total print number calculation process (S3801), the total number of printed advertisements is calculated. Next, when the print result stratification condition is included in the advertisement result totaling condition (S3802), the number of prints for each print date tier is calculated in the print date stratification process (S3803). In addition, when the advertisement performance totaling condition includes a condition for each copy machine layer (S3804), the number of prints for each copy layer is calculated in a process for each copy machine layer (S3805). Further, when the advertisement performance totaling condition includes a condition for each user group (S3806), the number of prints for each user group is calculated in the process for each user group (S3807).

  These calculation processing and stratification processing will be described in detail. FIG. 39 is a diagram illustrating a flow of the total print number calculation process (S3801). The following processing is repeated for each record (copy service history) in the collected copy service history storage unit 3103 (FIG. 32) (S3901). It is determined whether or not the advertisement ID 3701 of the advertisement result totaling condition is included in the print advertisement ID group of the record (S3902), and if included, 1 is added to the total number of prints (S3903). The total number of prints is an internal parameter with an initial value of 0. Then, the process ends when all records are processed (S3904). Thereby, the total number of prints can be obtained.

  FIG. 40 is a diagram showing a flow of the printing date / time stratification process (S3803). The following processing is repeated for each record (copy service history) in the collected copy service history storage unit 3103 (FIG. 32) (S4001). It is determined whether or not the advertisement ID 3701 of the advertisement result totaling condition is included in the print advertisement ID group of the record (S4002), and if included, stratification is performed by the processing of S4003 to S4006. If not included, the processing of the record is terminated without performing stratification, and the process proceeds to S4007.

  The following processing is repeated for the conditions 3711 to 3713 of each printing date / time layer of the printing date / time layer condition 3710 shown in FIG. 37 (S4003). It is determined whether the print date / time of the record (copy service history) meets the conditions of the print date / time layer (S4004), and if it matches, 1 is added to the number of prints of the print date / time layer (S4005). The number of prints for each print date / time layer is an internal parameter whose initial value is zero. When all the printing date / time layers have been processed (S4006), the stratification relating to the record (copy service history) ends.

  When all the records (copy service history) have been processed (S4007), the stratification regarding the printing date and time for each copy service history is completed.

  As a result, a print date stratification table is obtained. FIG. 41 is a diagram illustrating a configuration example of a printing date / time stratification table. In this table, records 4151 to 4153 are provided for each printing date / time layer, and the printing date / time layer condition 4101 and the number of printings 4102 of the layer are stored in association with each other.

  FIG. 42 is a diagram showing the flow of the copy machine layering process (S3805). The following processing is repeated for each record (copy service history) in the collected copy service history storage unit 3103 (FIG. 32) (S4201). It is determined whether the advertisement ID 3701 of the advertisement result totaling condition is included in the print advertisement ID group of the record (S4202), and if included, stratification is performed by the processing of S4203 to S4207. If not included, the processing of the record is terminated without performing stratification, and the process proceeds to S4208.

  Copy machine characteristics corresponding to the copy machine ID of the record (copy service history) are read from the copy machine management table 502 (FIG. 7) (S4203).

  Then, the following processing is repeated for the conditions 3721 to 3723 of each copier layer of the copier layer-specific condition 3720 shown in FIG. 37 (S4204). It is determined whether or not the read copier characteristics meet the conditions of the copier layer (S4205). If it matches, 1 is added to the number of prints of the copier layer (S4206). The number of prints for each copy layer is an internal parameter whose initial value is zero. When all the copy machine layers have been processed (S4207), the stratification of the record (copy service history) ends.

  When all the records (copy service history) have been processed (S4208), the stratification relating to the copy machine for each copy service history is completed.

  As a result, a copier stratification table is obtained. FIG. 43 is a diagram showing a configuration example of a copier layer-specific table. In this table, records 4351 to 4353 are provided for each copy machine layer, and the condition 4301 of the copy machine layer and the number of prints 4302 of the layer are stored in association with each other.

  FIG. 44 is a diagram showing the flow of the user stratification process (S3807). The following processing is repeated for each record (copy service history) in the collected copy service history storage unit 3103 (FIG. 32) (S4401). It is determined whether or not the advertisement ID 3701 of the advertisement result totaling condition is included in the print advertisement ID group of the record (S4402), and if included, stratification is performed by the processing of S4403 to S4407. If not included, the processing of the record is terminated without performing stratification, and the process proceeds to S4408.

  Member information corresponding to the user ID of the record (copy service history) is read from the member information management table 1601 (FIG. 17) (S4403).

Then, the following processing is repeated for the conditions 3731 to 3733 of each user layer of the user layer-specific conditions 3730 shown in FIG. 37 (S4404). It is determined whether the read member information meets the conditions of the user layer (S4405), and if it matches, 1 is added to the number of prints of the user layer (S4406). The number of prints for each user layer is an internal parameter whose initial value is zero.
When all the user layers are processed (S4407), the stratification of the record (copy service history) ends.

  When all the records (copy service history) have been processed (S4408), the stratification regarding the user for each copy service history is completed.

  Thereby, a user stratification table is obtained. FIG. 45 is a diagram illustrating a configuration example of a user stratification table. In this table, records 4551 to 4553 are provided for each user device layer, and the user device layer condition 4501 and the number of prints 4502 of the layer are stored in association with each other.

  In this way, the total number of prints, the print date / time layer table (FIG. 41), the copier layer table (FIG. 43), and the user layer table (FIG. 45) are obtained as advertisement results.

  As shown in FIG. 36, the total number of prints, the print date / time layer table (FIG. 41), the copier layer table (FIG. 43), and the user as the advertisement result in the advertisement result output process (S3603) by the advertisement record storage unit 3106. The stratified table (FIG. 45) is transmitted to the advertiser PC 104.

Embodiment 2. FIG.
In the example of the above-described permission code, in order to avoid duplication with a permission code for another copy machine 102 or a permission code of another distribution version, a copy machine ID 902 and a distribution version 903 are included in the permission code as shown in FIG. It was.

  However, if the above-described duplication can be avoided, the permission code may be generated by another method. A permission code generation unit 505 generates permission codes with sequential numbers, generates a random number code having a code length sufficient to avoid duplication or a possibility that duplication is extremely low, and permits the random number code. A method of avoiding duplication by using a code is also effective.

Embodiment 3 FIG.
In the above-described copy service code presentation, transfer was performed by short-range communication.

  However, the copy service code may be delivered by means other than communication. For example, the copy service code output unit 2103 in FIG. 21 displays a barcode (preferably a two-dimensional barcode) on the display unit of the mobile phone 103, and the copy service code reception unit 2201 in FIG. 22 scans the barcode. It is good also as a structure.

Embodiment 4 FIG.
In the example of the print image described above, the scan image 201 and the advertisement image 202 are arranged on the same surface as shown in FIG.

  However, when the copier 102 has a double-sided printing function, a scanned image may be printed on one side and an advertisement image may be printed on the other side.

  In this case, the print image generation unit 2609 in FIG. 26 develops only the advertisement image obtained from the advertisement image file corresponding to the print advertisement ID in the print image memory 2610, and the print instruction unit 2611 displays the scan image memory 2605. Are printed on paper fed from the paper feed tray ID, a print command for inverting the printed paper is issued to the print mechanism control unit 2612, and then the image image in the print image memory 2610 is printed on the reversed paper. Then, a print command to be discharged is issued to the print mechanism control unit 2612. As a result, the print mechanism control unit 2612 prints the image image of the scan image memory 2605 on the paper fed from the paper feed tray ID, reverses the printed paper, and further reverses the image image of the print image memory 2610. Print on and eject.

Embodiment 5 FIG.
In the above example, the scanned image is printed as the basic operation of the copier, but it is also possible to print other images. In other words, the printer is not limited to a copying machine, and may be another printing machine.

  The image data to be printed is not limited to the image image read from the original placed on the contact glass or sorter of the copier, but the image image read from the storage medium (for example, a photograph obtained by decompressing compressed electrophotographic data) Image, word processor, graphic data generated by an application program for creating figures and tables, printed images obtained by developing graphic data and table data, and image images read from communication media (for example, decompressing compressed FAX data) Or a print image obtained in this manner. In that case, the printing machine reads the data from the storage medium, converts the data into an image image, receives the data from the storage medium image image reading unit or the communication medium to be stored in the image memory, and converts the data into the image image. A communication medium image data reading unit for converting and storing the image data in an image memory;

  Further, when the present invention is applied to a system in which an imaging device such as a camera is connected to a printing machine, a captured image captured by the imaging device is stored in an image memory as an image image. When printing a photographic image, the paper size may be full paper, half cut, four cut, six cut, and the like.

  Copy is one of the forms of printing. Copy service code issue phase 302, copy service execution phase 303, copy service history collection phase 304, copy service unit 401, copy service provision unit 402, copy service management unit 403, copy Machine management table 502, copy machine identification unit 1603, copy service code generation unit 1606, copy service code return unit 1607, copy service code reception unit 2101, copy service code storage unit 2102, copy service code output unit 2103, copy service code reception Section 2201, copy service code storage section 2202, copy operation control section 2204, copy service history storage section 2205, copy condition reception section 2601, copy condition storage section 2602, copy service history registration section Unit 2613, copy service history transfer request notification unit 3101, copy service history reception unit 3102, collected copy service history storage unit 3103, copy service history transfer request response unit 3401, copy service history transmission unit 3402, and copier layer-specific condition 3720 Print service code issue phase, print service execution phase, print service history collection phase, print service unit, print service provision unit, print service management unit, printing machine management table, printing machine identification unit, printing service code generation unit, Print service code reply unit, print service code reception unit, print service code storage unit, print service code output unit, print service code reception unit, print service code storage unit, print operation control unit, print service history storage unit, print condition reception Part, Printing condition storage unit, printing service history registration unit, printing service history transfer request notification unit, printing service history reception unit, collected printing service history storage unit, printing service history transfer request response unit, printing service history transmission unit, and printing press layer It is an example of another condition.

Embodiment 6 FIG.
36, the stratification process combining the printing date and time conditions and the copier conditions, the stratification process combining the printing date and time conditions and the user conditions, the copier conditions and the user conditions. Or a layered process combining printing date / time conditions, copier conditions, and user conditions is also effective.

Embodiment 7 FIG.
It is also effective to generate and transmit a map indicating the installation position of the copy machine and prompting selection of the copy machine, instead of the list of copy machines, in the copy machine specifying unit 1603 of FIG.

  The advertisement control server 101 is a computer, and each element can execute processing by a program. Further, the program can be stored in a storage medium so that the computer can read the program from the storage medium.

1 is a diagram illustrating a network configuration according to the present invention. It is a figure which shows the example of a printing image. It is a figure which shows the main data flows in each phase. It is a figure which shows the structure of each phase. It is a figure which shows the structure which concerns on the advertisement image delivery phase 301 among the advertisement control servers 101. FIG. It is a figure which shows the structural example of the advertisement management table. 6 is a diagram illustrating a configuration example of a copier management table 502. FIG. It is a figure which shows the structural example of the delivery advertisement table. It is a figure which shows the structural example of a permission code group. It is a figure which shows the structural example of the permission code management table 510. FIG. It is a figure which shows the processing flow of the advertisement image delivery phase 301 by the advertisement control server 101. FIG. It is a figure which shows the flow of a delivery advertisement selection process (S1103). It is a figure which shows the flow of a permission code production | generation process (S1104). 3 is a diagram illustrating a configuration related to an advertisement image distribution phase 301 in the copy machine 102. FIG. FIG. 10 is a diagram showing a processing flow of an advertisement image distribution phase 301 by the copy machine 102. It is a figure which shows the structure which concerns on the copy service code issue phase 302 among the advertisement control servers 101. FIG. It is a figure which shows the structural example of the member information management table 1601. FIG. It is a figure which shows the structural example of a copy service code. It is a figure which shows the processing flow of the copy service code issue phase 302 by the advertisement control server 101. FIG. It is a figure which shows the flow of an adaptive advertisement determination process (S1903). FIG. 3 is a diagram showing a configuration relating to a copy service code issue phase 302 and a copy service code execution phase 303 in the mobile phone 103. 3 is a diagram showing a configuration relating to a copy service execution phase 303 in the copy machine 102. FIG. 6 is a diagram showing a copy service history storage unit 2205. FIG. FIG. 10 is a diagram showing a processing flow of a copy service execution phase 303 by the copy machine 102. It is a figure which shows the flow of a permission code determination process (S2403). 6 is a diagram illustrating a configuration of a copy operation control unit 2204. FIG. FIG. 10 is a diagram showing a flow of copying operation control processing (S2404) by a copying machine. It is a figure which shows the flow of a copy condition reception process (S2701). It is a figure which shows the flow of a print advertisement specific process (S2704). It is a figure which shows the flow of a printing image generation process (S2705). It is a figure which shows the structure which concerns on the copy service log | history collection phase 304 and the advertisement performance report phase 305 among the advertisement control servers 101. FIG. It is a figure which shows the collection copy service log | history memory | storage part 3103. FIG. It is a figure which shows the process of the copy service log | history collection phase 304 by the advertisement control server 101. FIG. 3 is a diagram showing a configuration relating to a copy service history collection phase 304 in the copy machine 102. FIG. FIG. 10 is a diagram showing processing of a copy service history collection phase 304 by the copy machine 102. It is a figure which shows the process of the advertisement performance report phase 305 by the advertisement control server 101. FIG. It is a figure which shows the structural example of advertisement performance total condition. It is a figure which shows the flow of an advertisement performance total process (S3602). It is a figure which shows the flow of a printing total number calculation process (S3801). It is a figure which shows the flow of a printing date stratification process (S3803). It is a figure which shows the structural example of the printing date / time classification table. FIG. 10 is a diagram illustrating a flow of a copy machine layering process (S3805). It is a figure which shows the structural example of the table according to a copy machine layer. It is a figure which shows the flow of a user classification | category process (S3807). It is a figure which shows the structural example of a user classification table.

Explanation of symbols

101 advertising control server, 102 copier, 103 user PC, 104 advertiser PC, 201 scanned image, 202 advertising image, 301 advertising image distribution phase, 302 copy service code issue phase, 303 copy service execution phase, 304 copy service history collection Phase, 305 Advertisement result report phase, 401 Copy service unit, 402 Copy service provision unit, 403 Copy service management unit, 501 Advertisement management table, 502 Copy machine management table, 503 Distribution advertisement selection unit, 504 Distribution advertisement table, 505 Authorization code Generation unit, 506 Advertisement image delivery start notification unit, 507 Advertisement image file storage unit, 508 Advertisement image transmission unit, 509 Authorization code transmission unit, 510 Authorization code management table, 1401 Advertisement image delivery start response 1402 Advertising image receiving unit, 1403 Advertising image file storage unit, 1404 Authorization code receiving unit, 1405 Authorization code storage unit, 1601 Member information management table, 1602 User authentication unit, 1603 Copier identification unit, 1604 Adaptive advertisement determination unit, 1605 Authorization code allocation unit 1606 Copy service code generation unit 1607 Copy service code return unit 2101 Copy service code reception unit 2102 Copy service code storage unit 2103 Copy service code output unit 2201 Copy service code reception unit 2202 Copy service Code storage unit, 2203 Permission code determination unit, 2204 Copy operation control unit, 2205 Copy service history storage unit, 2601 Copy condition reception unit, 2602 Copy condition storage unit, 2603 Scan instruction unit, 2 04 Scan mechanism control unit, 2605 Scan image memory, 2606 Paper feed tray detection unit, 2607 Paper feed tray determination unit, 2608 Print advertisement specifying unit, 2609 Print image generation unit, 2610 Print image memory, 2611 Print instruction unit, 2612 Print mechanism Control unit, 2613 Copy service history registration unit, 3101 Copy service history transfer request notification unit, 3102 Copy service history reception unit, 3103 Collected copy service history storage unit, 3104 Advertising result totaling condition reception unit, 3105 Advertising result totaling unit, 3106 Advertising Result storage unit, 3107 advertisement result output unit, 3401 copy service history transfer request response unit, 3402 copy service history transmission unit, 3701 advertisement ID, 3710 print date layer condition, 3720 copier layer condition, 3730 user layer condition.

Claims (16)

An advertising system comprising a mobile phone capable of outputting a printing service code, a printing machine capable of receiving a printing service code from the mobile phone, and an advertisement control server connectable to the mobile phone and the printing machine via a network Because
The advertisement control server
(1) an authorization code management table for storing authorization codes;
(2) a user authentication unit that receives user authentication information from the mobile phone and performs user authentication; and (3) a distribution advertisement that stores a distribution advertisement ID group for identifying an advertisement image file stored in the printing press. Table,
(4) an adaptive advertisement determination unit that determines any one of the distribution advertisement ID groups stored in the distribution advertisement table as an adaptive advertisement ID;
( 5 ) a print service code generation unit that generates a print service code including the permission code stored in the permission code management table and the adaptive advertisement ID ;
( 6 ) having a print service code replying section for returning the generated print service code to the mobile phone when the user authentication is successful;
The printing press
(A) a permission code storage unit for storing a permission code shared with the permission code management table;
(B) an advertisement image file storage unit for storing the advertisement image file group transmitted by the advertisement control server;
( C ) a print service code receiving unit that receives a print service code from the mobile phone; and ( d ) when the permission code included in the received print service code matches the permission code stored in the permission code storage unit. An authorization code determination unit that determines that the print service code is appropriate;
( E ) When it is determined that the print service code is appropriate, the advertisement image file specified by the adaptive advertisement ID included in the received print service code is read from the advertisement image file storage unit, and the scanned image is read from the document. An advertisement system comprising: a printing operation control unit that controls an operation for printing an advertisement image obtained from the advertisement image file . The advertising system according to claim 1 ,
The advertisement control server further includes:
(7) a personal information management table for storing personal information in association with a user ID;
(8) having an advertisement management table that stores user adaptation conditions for determining users to be adapted to the advertisement in association with the advertisement ID;
When the user authentication is successful, the user authentication unit identifies a user ID related to the user authentication,
The adaptive advertisement determination unit reads personal information corresponding to the specified user ID from the personal information management table, and corresponds to the distribution advertisement ID from the advertisement management table for each distribution advertisement ID stored in the distribution advertisement table. An advertisement system characterized by reading a user adaptation condition, determining whether the personal information conforms to the user adaptation condition, and determining that the distribution advertisement ID is an adaptation advertisement ID if it matches. The advertising system according to claim 1 ,
The advertisement control server further includes:
(9) an advertisement image file storage unit for storing an advertisement image file group;
(10) an advertisement management table that stores an advertisement ID group of advertisement image files stored in the advertisement image file storage unit;
(11) A distribution advertisement selection unit that selects any one of advertisement ID groups stored in the advertisement management table as an ID of an advertisement to be distributed, and stores the selected distribution advertisement ID in the distribution advertisement table;
(12) an advertisement image transmission unit that reads an advertisement image file corresponding to the distribution advertisement ID from the advertisement image file storage unit and transmits the advertisement image file to the printing machine;
The printing machine further includes:
(F) An advertisement system comprising an advertisement image receiving unit that receives an advertisement image file from the advertisement control server and stores the advertisement image file in the advertisement image file storage unit. The advertising system according to claim 3 ,
The advertisement control server further includes:
(13) A permission code generation unit that generates a permission code group and stores the permission code in the permission code management table;
(14) having a permission code transmission unit that transmits the generated permission code to a printing machine in conjunction with the transmission of the advertisement image file by the advertisement image transmission unit;
The printing machine further includes:
(G) An advertisement system comprising an authorization code receiving unit that receives an authorization code and stores the authorization code in the authorization code storage unit. The advertising system according to claim 3 ,
The advertisement control server further includes:
(15) having a printing machine management table for storing printing machine characteristics that are characteristics relating to installation of the printing machine or characteristics relating to functions of the printing machine;
The advertisement management table further stores a printing press adaptation condition for determining a printing press adapted to the advertisement in association with the advertisement ID,
The delivery advertisement selection unit reads the printing machine characteristics of the printing machine from the printing machine management table, reads the printing machine adaptation condition corresponding to the advertisement ID for each advertisement ID stored in the advertisement management table, and An advertisement system characterized by determining whether the machine characteristics meet the printing machine adaptation condition, and selecting the advertisement ID as a delivery advertisement ID if the machine characteristic is met. The advertising system according to claim 1 ,
The printing machine further includes:
(H) a print service history storage unit for storing a print service history related to the control of the printing operation by the printing operation control unit;
When the user authentication is successful, the user authentication unit identifies a user ID related to the user authentication,
The print service code generation unit includes a user ID further specified in the print service code to be generated,
The print operation control unit generates a print service history including an adaptive advertisement ID that identifies the printed advertisement image as a print advertisement ID, and the print advertisement ID and a user ID included in the received print service code. , Storing the print service history in the print service history storage unit,
The printing machine further includes:
(Li) a print service history transmission unit that reads the print service history from the print service history storage unit and transmits the print service history to the advertisement control server;
The advertisement control server further includes:
(16) a collected print service history storage unit for storing a print service history collected from the printing press;
(17) An advertising system comprising a print service history receiving unit that receives a print service history from the printing press and stores the print service history in a collected print service history storage unit. The advertising system according to claim 6 ,
The advertisement control server further includes:
(7) a personal information management table for storing personal information in association with a user ID;
(18) An advertisement performance total condition receiving unit that receives advertisement performance total conditions including user stratification conditions for stratifying users according to personal information;
(19) For each print service history stored in the collected print service history storage unit, the personal information corresponding to the user ID included in the print service history is read from the personal information management table, and the received advertisement performance totaling condition is set. An advertisement result totaling unit that counts the number of prints for each user layer depending on whether or not the personal information conforms to the included user layer conditions, and generates an advertisement result composed of the number of prints for each user layer;
(20) An advertisement system comprising an advertisement record output unit for outputting the generated advertisement record. The advertising system according to claim 1 ,
The printing machine further includes:
(H) a print service history storage unit for storing a print service history related to the control of the printing operation by the printing operation control unit;
The printing operation control unit uses the adaptive advertisement ID that identifies the printed advertisement image as a print advertisement ID, generates a print service history including the print advertisement ID and the date and time of printing, and displays the print service history as a print service. Store it in the history storage unit,
The printing machine further includes:
(Li) a print service history transmission unit that reads the print service history from the print service history storage unit and transmits the print service history to the advertisement control server;
The advertisement control server further includes:
(16) a collected print service history storage unit for storing a print service history collected from the printing press;
(17) An advertising system comprising a print service history receiving unit that receives a print service history from the printing press and stores the print service history in a collected print service history storage unit. The advertising system according to claim 8 ,
The advertisement control server further includes:
(18) an advertisement result totaling condition receiving unit that receives an advertisement result totaling condition including a print date and time stratification condition for stratification according to print date and time;
(19) For each print service history stored in the collected print service history storage unit, whether or not the print date and time included in the print service history matches the print date and time stratification condition included in the received advertisement performance totaling condition By counting the number of prints for each print date and time layer, an advertisement result totaling unit that generates an advertisement result consisting of the number of prints for each print date and time layer,
(20) An advertisement system comprising an advertisement record output unit for outputting the generated advertisement record. The advertising system according to claim 1 ,
The printing machine further includes:
(H) a print service history storage unit for storing a print service history related to the control of the printing operation by the printing operation control unit;
The printing operation control unit uses the adaptive advertisement ID that identifies the printed advertisement image as a printing advertisement ID, generates a printing service history including the printing advertisement ID, and stores the printing service history in the printing service history storage unit. Let
The printing machine further includes:
(Li) a print service history transmission unit that reads the print service history from the print service history storage unit and transmits the print service history to the advertisement control server;
The advertisement control server further includes:
(16) a collected print service history storage unit for storing the print service history collected from the printing press in association with the ID of the printing press;
(17) An advertisement having a print service history receiving unit that receives a print service history from the printing press and stores the print service history in a collected print service history storage unit in association with the ID of the printing press. system. A advertising system according to claim 1 0,
The advertisement control server further includes:
(15) a printing machine management table for storing printing machine characteristics that are characteristics relating to installation of the printing machine or characteristics relating to functions of the printing machine;
(18) an advertisement performance totaling condition receiving unit that receives advertisement performance totaling conditions including conditions classified by the printing press layer for stratifying the printing presses according to the printing press characteristics;
(19) For each print service history stored in the collected print service history storage unit, print device characteristics corresponding to the printing press ID associated with the print service history in the collected print service history storage unit are printed. The number of prints for each printing press layer is counted according to whether the printing press characteristics meet the printing press layer conditions included in the received advertisement performance totaling conditions. An advertising performance totaling unit that generates an advertising performance consisting of:
(20) An advertisement system comprising an advertisement record output unit for outputting the generated advertisement record. The advertising system according to claim 1,
The printing machine is a copier,
The printing operation control unit includes a scan instruction unit that issues a scan command according to an operation on the copier, a scan mechanism control unit that controls a scan operation that reads an image image of a document according to the issued scan command, and a scanned scan A print image generation unit that generates a print image including an image and an advertisement image, a print image memory that stores the generated print image, and a print that controls a print operation that prints the print image stored in the print image memory on paper An advertisement system comprising a mechanism control unit. An advertisement control server connectable via a network to a mobile phone capable of outputting a print service code and a printing machine capable of receiving a print service code from the mobile phone,
(1) an authorization code management table for storing authorization codes;
(2) a user authentication unit that receives user authentication information from the mobile phone and performs user authentication;
(3) a distribution advertisement table for storing a distribution advertisement ID group for identifying an advertisement image file stored in the printing press;
(4) an adaptive advertisement determination unit that determines any one of the distribution advertisement ID groups stored in the distribution advertisement table as an adaptive advertisement ID;
(5) a print service code generation unit that generates a print service code including the permission code stored in the permission code management table and the adaptive advertisement ID;
(6) An advertisement control server characterized by having a print service code reply unit that returns the generated print service code to the mobile phone when the user authentication is successful. A printing machine that can accept a printing service code from a mobile phone,
(A) a permission code storage unit for storing a permission code;
(B) an advertisement image file storage unit for storing an advertisement image file group;
(C) a print service code receiving unit that receives a print service code including an authorization code and an adaptive advertisement ID from the mobile phone;
(D) a permission code determination unit that determines that the print service code is appropriate when the permission code included in the received print service code matches the permission code stored in the permission code storage unit;
(E) When it is determined that the print service code is appropriate, the advertisement image file specified by the adaptive advertisement ID included in the received print service code is read from the advertisement image file storage unit, and the scanned image is read from the document. A printing machine comprising: a printing operation control unit that controls an operation of printing an advertisement image obtained from the advertisement image file.   The printing press according to claim 14, wherein
  The printing machine is a copier,
  The printing operation control unit includes a scan instruction unit that issues a scan command according to an operation on the copier, a scan mechanism control unit that controls a scan operation that reads an image image of a document according to the issued scan command, and a scanned scan A print image generation unit that generates a print image including an image and an advertisement image, a print image memory that stores the generated print image, and a print that controls a print operation that prints the print image stored in the print image memory on paper A printing machine comprising a mechanism control unit. And authorization code management table that stores an authorization code has a pod table storing pod ID group for identifying the advertising image file, mobile phone and that can output print service code, the print service code from the cellular telephone A program for causing a computer serving as an advertisement control server connectable to a printing press capable of accepting a user via a network to execute the following procedure: (1) Receive user authentication information from the mobile phone and perform user authentication User authentication process to be performed (2) Adaptive advertisement determination process for determining any one of the distribution advertisement ID groups stored in the distribution advertisement table as an adaptive advertisement ID ( 3 ) Authorization code stored in the authorization code management table , And print service code generation processing for generating a print service code including the adaptive advertisement ID ( 4 ) User authentication A print service code reply process for returning the generated print service code to the mobile phone if successful.

Images