JP4969604B2 - Advertisement exposure counting method and advertisement system using this method - Google Patents

Description

  The present invention relates to an advertisement system that provides display advertisement products, and more particularly, to an advertisement audience rating totaling method and an advertisement system that can aggregate the exposure status of display advertisements in a manner suitable for the service characteristics of the advertisement products.

  A display advertisement product such as a banner means an advertisement in which contents to be promoted to a certain position on a web page are attached in the form of a graphic image. Such a display advertisement is a form in which an advertisement is issued using a moving image file or the like according to a predetermined standard and a predetermined advertisement fee is paid.

  The display advertisement can analyze the advertisement effect of the advertisement by calculating the number of times the advertisement is exposed to the user and the number of times the advertisement graphic is downloaded within a certain period.

  At first, it started with a simple form of informing the domain and business details in a square shape, but recently, it has become diversified, such as putting a video or placing it on the screen fixedly when opening a web page.

  The above display advertisement is generally sold in the form of CPM (Cost Per Millennium). CPM means advertising expenses paid for 1,000 times of advertising exposure, which means flat-rate advertising, usually based on advertising expenses for banners appearing at predetermined positions on the first screen of a web page Yes. In a system that provides display advertisements, the daily and hourly exposure ratios of advertisements sold at CPM must be kept constant within the contract period.

  Although how much the display advertisement product is exposed is extremely important in terms of advertisement characteristics, depending on the display position of the advertisement, the exposure frequency may be low or high for some products.

  However, since a display advertisement is generally downloaded once on a web page, it may not be noticeable in the case of some advertisements due to the characteristics of the service via the web page. In such a case, the advertising effect desired by the advertiser cannot be achieved.

  In the case of a display advertisement, since the actual environment where the advertisement is exposed cannot be confirmed, it is impossible to accurately calculate the exposure status of the advertisement product.

  The present invention has been devised in order to solve the above-described problems, and is an advertising audience rating totaling method capable of more accurately counting audience ratings due to advertisement exposure in consideration of display advertisement service characteristics. And to provide an advertising system.

  In order to achieve the above-described object, an advertisement audience rating totaling method according to an embodiment of the present invention includes a step of sensing an effective display area of a user terminal that displays a predetermined web page, and is posted on the web page. And counting the audience rating associated with the exposure in the effective display area for the advertisement.

According to an aspect of the present invention, the step of sensing the effective display area of the user terminal provides the user terminal with the web page and simultaneously drives the user terminal with a predetermined smart layer. And executing a program, and sensing the effective display area using the smart layer driving program.
Here, the “smart layer” is a range setting frame that is virtually set to overlap the display area in order to detect the display area of the user terminal. The subordinate concept includes a “transparent layer” described later.

  According to an aspect of the present invention, the step of sensing the effective display area may sense an effective screen for displaying various contents including the advertisement in the entire area where the web page is displayed.

  According to an aspect of the present invention, a predetermined transparent layer is set on an effective screen for displaying various contents including the advertisement in the entire area of the user terminal that displays the web page by the smart layer driving program. And detecting the effective display area may include detecting an effective display area occupied by the set transparent layer.

  According to an aspect of the present invention, the step of aggregating the audience rating associated with exposure in the effective display area senses an advertisement exposed in the effective display area among advertisements posted on the web page. In the case of an advertisement exposed in the effective display area, the method may include a step of recording log information based on the exposure, and a step of counting the audience rating of the corresponding advertisement based on the log information.

  According to an aspect of the present invention, the log information may include at least one of the number of exposures and the exposure time exposed in the effective display area.

  According to an aspect of the present invention, the step of recording the log information includes a step of counting an exposure time exposed in the effective display area, and an exposure of the corresponding advertisement when the exposure time exceeds a predetermined time. Accumulating the number of times.

  According to an aspect of the present invention, the step of aggregating the audience rating of the advertisement can calculate an actual exposure frequency at which the advertisement is exposed to the effective display area from the log information.

  The advertisement system according to an embodiment of the present invention detects an advertisement display unit that exposes an advertisement registered in advance on a predetermined web page and an effective display area of a user terminal that displays the web page, and then detects the effective display area. An audience rating totaling unit that counts the audience rating of the advertisement in association with the exposure in the display area can be provided.

  According to the present invention, it is possible to more effectively report the advertising effect by accurately calculating the audience rating due to the advertisement exposure in consideration of the service characteristics of the display advertisement, and thereby, the profit balance between the advertiser and the business owner can be improved. Can be made.

It is a figure which shows the whole process of the advertisement audience rating totaling method which concerns on one Embodiment of this invention. FIG. 5 is a diagram for explaining a process of sensing display size information of a user terminal in order to calculate an audience rating of an advertisement. It is a figure for demonstrating the drive of the smart layer for sensing the necessity of exposure of an advertisement. It is a figure for demonstrating the process which judges advertisement exposure using a smart layer. It is a figure for demonstrating the periphery structure relevant to the advertising system of this invention. It is a figure which shows the internal structure of the advertising system which concerns on one Embodiment of this invention.

  Hereinafter, an advertisement audience rating totaling method and an advertisement system using this method according to the present invention will be described with reference to the accompanying drawings.

  The present invention proposes an advertisement audience rating totaling method capable of accurately totaling the exposure status for display advertisements in the form of banners in consideration of the service characteristics of advertising products.

  FIG. 1 is a diagram illustrating an entire process of an advertisement audience rating totaling method according to an embodiment of the present invention.

  The advertisement system of the present invention stores and holds advertisement information of each advertiser in association with each advertiser. The advertisement system can operate a predetermined website that performs a search engine role and the like, and can provide an advertisement service to a user by placing an advertisement of an advertiser on a web page that provides various contents.

  In step S <b> 101, when a web page on which various contents including advertisements are provided on the user terminal, the advertising system detects display size information of the user terminal that displays the web page. To do. The advertisement system can use the display size information of the user terminal in order to aggregate the exposure status of advertisements posted on a web page, that is, the audience rating.

  The step S101 for sensing the display size information of the user terminal will be described in more detail with reference to FIGS.

  In step S <b> 102, the advertisement system records log information based on whether or not the advertisement posted on the web page is necessary using the display size information of the user terminal. When the display size information of the user terminal is used, the advertisement system can accurately determine whether the advertisement needs to be exposed.

  Step S102 for recording the log information based on whether or not the advertisement needs to be exposed will be described in more detail with reference to FIG.

  In step S103, the advertising system aggregates the audience rating for each advertisement posted on the web page using the log information recorded in step S102. The advertisement system can calculate the audience rating based on the actual exposure of the advertisement by analyzing the log information recorded for each advertisement, and can provide this to the corresponding advertiser as a report.

  FIG. 2 is a diagram for explaining a process of sensing display size information of a user terminal for advertisement audience rating aggregation, and FIG. 3 is a diagram for explaining driving of a smart layer.

  In step S201 and step S202, when a web page on which various contents including an advertisement are provided on the user terminal, the advertising system senses display size information on the user terminal that displays the web page. The smart layer driving program is automatically executed.

  The smart layer driving program executed on the user terminal sets the smart layer 303 on an area where various contents including advertisements are displayed in the display area 301 of the user terminal that displays the web page. At this time, the smart layer 303 can be set as a transparent layer having a predetermined size.

  In step S203, the advertisement system senses the display size information of the user terminal through the smart layer 303 set by the smart layer driving program, and then the advertisement is actually exposed using the sensed display size information. An effective display area can be sensed.

  Here, the effective display area means an effective screen for displaying various contents including advertisements in the entire area of the user terminal that displays the web page. Such an effective display area can be identified by excluding an area that is not exposed to the user terminal by moving the web page.

  Referring to FIG. 3, the smart layer driving program is an area where content is actually exposed on the user terminal using the size and position of the program window where the web page is browsed and the screen resolution information of the user terminal. That is, the effective display area can be identified.

  For example, if the overall resolution of the user terminal and the size of the activated web browser window are the same, and the web browser window matches the position of the upper left corner of the user terminal, the web The browser window can be recognized as being set as the entire screen.

  In FIG. 3, a smart layer 303 is set as a transparent layer corresponding to an area for displaying content in a web browser window. When the web page to be browsed contains more contents than the content display area of the web browser window, the web browser program generally displays a scroll bar as shown in FIG. That is, a part of the web page that can be searched for the movement of the scroll bar and is not displayed does not overlap with the smart layer 303 in FIG. 3. Therefore, in the case of the advertisement included in the web page, it is possible to determine whether or not the actual exposure is necessary using the necessity of superimposing with the smart layer 303.

  When only a part of the window can be exposed through the user terminal by moving the browser window illustrated in FIG. 3, only a part of the content display area of the browser window can be exposed to the user. In this case, the size of the smart layer 303 can be adjusted based on additional information such as browser window size information, browser window position information, and user terminal screen resolution information. Further, the size of the smart layer 303 is maintained in the same manner as the content display area of the browser window, and it is possible to control whether or not log information is recorded based on the actual exposure possibility by using the additional information described above.

  FIG. 4 is a diagram for explaining a process of determining advertisement exposure using a smart layer.

  In step S401, the advertisement system detects an advertisement superimposed on the smart layer among advertisements posted on the web page. The advertisement system can confirm an advertisement that is exposed in the smart layer, that is, an advertisement that is actually exposed on the effective display area, depending on whether or not superposition with the smart layer is necessary.

  In step S402 and step S403, when the advertising display area (position) is superimposed on the smart layer, the advertising system records the log information based on the exposure after recognizing that the advertisement is exposed in the effective display area. To do. On the other hand, log information is not recorded in the case of an advertisement that is not exposed in the smart layer among advertisements posted on a web page.

  Here, the log information may include at least one of the number of exposures and the exposure time exposed in the smart layer.

  The advertisement system can accumulate the number of exposures every time the advertisement is displayed superimposed on the smart layer, and the screen movement of the web page occurs due to scroll movement, and the advertisement is not exposed in the smart layer. Does not accumulate exposures, even for ads placed on web pages.

  In addition, the advertisement system can count and record the exposure time displayed superimposed on the smart layer for each advertisement.

  Furthermore, the advertisement system can accumulate the number of exposures only when the exposure time for one exposure of an advertisement exceeds a predetermined time in recording log information for each advertisement.

  Thereafter, the advertisement system can aggregate the audience rating of the advertisement by analyzing the log information recorded for each advertisement. For example, the advertisement system may calculate the exposure frequency actually exposed through the effective display area in the entire area of the user terminal based on the number of exposures accumulated for each advertisement.

  The advertising system can use the number of exposures or exposure time accumulated by each advertisement as information for aggregating the audience rating of the advertisement. The number of exposures, exposure time, and audience rating for each advertisement can be used as a report in a predetermined format. Can also be provided.

  Hereinafter, an advertisement system using the advertisement audience rating totaling method of the present invention described above will be described.

  FIG. 5 is a diagram for explaining a peripheral configuration related to the advertising system of the present invention, and FIG. 6 is a diagram showing an internal configuration of the advertising system according to an embodiment of the present invention.

  The user terminal 510 shown in FIG. 5 may mean a terminal unit that can maintain a connection state with the advertisement system 530 of the present invention through the communication network 520. The user can connect to the advertisement system 530 through the user terminal 510 owned by the user.

  The advertisement system 530 stores and holds advertisement information of each advertiser in association with each advertiser. The advertisement system 530 can operate a predetermined website that performs a search engine role and the like, and can provide an advertisement service to a user by placing an advertisement of an advertiser on a web page that provides various contents. .

  The advertisement system 530 displays a web page in order to aggregate the audience rating of the advertisement posted on the web page when the web page on which various contents including the advertisement are provided on the user terminal. Display size information of the user terminal 510 is used.

  As illustrated in FIG. 6, the advertisement system 530 may include an advertisement database 610, an advertisement exposure unit 620, a layer driving unit 630, and an audience rating totaling unit 640.

  The advertisement database 610 is a storage device for storing and holding advertisement information of each advertiser in association with each advertiser.

  The advertisement exposure unit 620 serves to extract an advertisement having a predetermined contract relationship from the advertisement information stored in the advertisement database 610 and expose the extracted advertisement on the web page.

  The layer driving unit 630 causes the user terminal 510 to automatically execute a smart layer driving program in order to detect display size information of the user terminal 510. The smart layer driving program plays a role of setting a smart layer on an effective display area for displaying various contents including advertisements in the entire area of the user terminal 510 displaying a web page.

  According to the above configuration, the advertising system 530 may detect an effective display area corresponding to the display size information of the user terminal 510 using the smart layer.

  The audience rating totaling unit 640 senses the effective display area of the user terminal 510 using the smart layer, and plays a role of counting the audience rating of the advertisement in relation to the exposure in the effective display area. In this case, the effective display area can be identified by excluding an area that is not exposed to the user terminal by moving the web page.

  The audience rating totaling unit 640 records the log information by exposure in the case of an advertisement that is exposed in the smart layer among the advertisements posted on the web page, and the advertisement that is not exposed in the smart layer by moving the screen of the web page. In the case of, log information is not recorded. That is, the audience rating totaling unit 640 recognizes that the advertisement is actually exposed only when the display position of the advertisement is superimposed on the smart layer, and records the log information for the advertisement, but the advertisement is not exposed in the smart layer. Is not permitted as an advertising exposure even if it is an advertisement placed on a web page.

  The audience rating totaling unit 640 can record the log information by recording at least one of the number of exposures and the exposure time exposed in the smart layer.

  Also, the audience rating totaling unit 640 counts the exposure time of the corresponding advertisement with respect to the single exposure exposed in the smart layer, and accumulates the actual number of exposures when the counted exposure time exceeds a predetermined time. be able to.

  Further, the audience rating totaling unit 640 can analyze the log information recorded for each advertisement and total the audience rating of the advertisement. Based on the number of exposures accumulated for each advertisement, the actual exposure frequency exposed through the effective display area of the user terminal 510 can be calculated.

  According to the above configuration, the advertising system 530 can use the number of exposures or the exposure time accumulated for each advertisement as information for aggregating the audience rating of the advertisement, and the number of exposures, the exposure time, and the audience rating for each advertisement. Can be provided to the corresponding advertiser as a report in a predetermined form.

  Therefore, according to the present invention, by using the display size information of the user terminal to determine the real exposure state of the advertisement, it is possible to accurately calculate the audience rating of the advertisement due to the exposure.

  The advertisement audience rating totaling method according to the present invention includes a computer-readable recording medium including program instructions for executing various operations realized by a computer. The recording medium may include program instructions, data files, data structures, etc. alone or in combination, and the recording medium and program instructions may be specially designed and configured for the purposes of the present invention, It may be known and usable by those skilled in the computer software art. Examples of computer-readable recording media include magnetic media such as hard disks, floppy (registered trademark) disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magnetic-lights such as floppy disks. A medium and a hardware device specially configured to store and execute program instructions such as ROM, RAM, flash memory, and the like are included. The recording medium is also a transmission medium such as an optical or metal line or a waveguide including a carrier wave that transmits a signal for storing program instructions, data structures, and the like. Examples of program instructions include not only machine language code generated by a compiler but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware elements described above can be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

  As described above, the preferred embodiments of the present invention have been described with reference to the preferred embodiments of the present invention. However, those skilled in the relevant art will not depart from the spirit and scope of the present invention described in the claims. Thus, it will be understood that the present invention can be variously modified and changed. In other words, the technical scope of the present invention is defined based on the claims, and is not limited by the best mode for carrying out the invention.

530: Advertising system 610: Advertising database 620: Advertising exposure unit 630: Layer driving unit 640: Total audience rating

Claims (6)

A transparent range setting frame for detecting a screen area where various contents including advertisements are actually exposed to the user terminal among the entire area of the web page browsed by the user terminal. , The step of causing the user terminal to virtually overlap the entire area of the web page;
The server determines whether or not the actual exposure is necessary by using whether or not the entire area of the web page browsed by the user terminal and the range setting frame need to be overlapped. Identifying a screen area occupied by the range setting frame as an effective display area of the user terminal by excluding an area that is not exposed to, and sensing the effective display area ;
By advertisement in which the server has been posted on the web page, it aggregates the log information that the advertisement is stored when it is exposed to the effective display area,
The server sums up the number of exposures and / or exposure times of the advertisement for the entire area of the web page browsed by the user terminal based on the log information ;
An advertisement exposure totaling method comprising: Aggregating the number of exposures and / or exposure times of the advertisement in the effective display area,
Sensing a advertisement by the server is exposed to the web served ads sac Chi before Symbol effective display area on the page,
If the server senses the advertisement exposed in the effective display area, a step of recording the advertisement regarding that log information to the exposed separately,
The server totalizes the number of exposures and / or the exposure time of the corresponding advertisement for the entire area of the web page browsed to the user terminal based on the log information;
The advertisement exposure totaling method according to claim 1, further comprising: The step of recording the log information includes:
Counting the exposure time of advertisements exposed in the effective display area by the server ;
If the exposure time exceeds a predetermined time, the server accumulates the number of exposures of the advertisement;
The advertisement exposure totaling method according to claim 2 , further comprising: The computer-readable recording medium which recorded the program for performing the method of any one of Claims 1-3 . An advertisement exposing unit for exposing an advertisement registered in advance on a predetermined web page;
For setting a transparent range for the server to detect a screen area where various contents including advertisements are actually exposed to the user terminal among the entire area of the web page browsed by the user terminal. A layer driving unit that virtually sets the frame on the entire area of the web page and causes the user terminal to set the frame;
The server determines whether or not the actual exposure is necessary by using the necessity of superimposing the entire area of the web page browsed by the user terminal and the range setting frame, and moves the web page to move the user terminal. By excluding the area that is not exposed to the machine, the screen area occupied by the range setting frame is identified as the effective display area of the user terminal , and after the effective display area is sensed, the screen area is posted on the web page For each advertisement, log information accumulated when the advertisement is exposed in the effective display area is aggregated, and the advertisement exposure to the entire area of the web page browsed by the user terminal is based on the log information. An advertising exposure counting section that counts the number of times and / or exposure time ;
An advertising system comprising: The advertisement exposure totaling unit
The server, the counts exposure time advertisements effective display is exposed in the region, if the exposure time exceeds a predetermined time, according to claim 5, characterized in that accumulating the exposure times of the corresponding ad Advertising system.

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