JP4951050B2 - Signage search server, method and program - Google Patents

Description

  The present invention relates to a signage search server, a method, and a program for searching for information displayed by a digital signage (electronic signboard) and transmitting the information to a mobile terminal.

  2. Description of the Related Art Conventionally, digital signage that displays an advertisement such as a video on a display device via a network such as the Internet is known. Digital signage is a mechanism for displaying information such as video delivered from a signage server via a network on a display device and allowing the user to view the information displayed on the display device. The display device is installed in, for example, an outer wall of a building, a store, a train, an entrance hall in the building, and the like. This digital signage is rapidly spreading because it can realize an effective advertisement compared to a conventional paper medium poster or the like.

  As an example of a service using such digital signage, a system that transmits a summary of information displayed on a display device, additional information, and the like to a portable terminal is known (see, for example, Patent Document 1). In this system, a user who sees an advertisement displayed on a display device causes a reader installed near the display device to read personal information recorded on a semiconductor IC chip and the like, and information related to the advertisement is read from the server by the user. To the mobile terminal.

  Specifically, a summary of advertisements displayed on the display device, additional information, and the like are stored in advance in the storage device of the server. When the server receives the personal information of the user and the identification information of the display device from the reader via the network, the server identifies the currently displayed advertisement based on the identification information of the display device and the current time, and The summary, additional information, and the like are read from the storage device, the mail address of the mobile terminal is specified based on the user's personal information, and is transmitted to the mobile terminal possessed by the user. According to this system, an advertisement message can be accurately transmitted to a user who has shown interest by seeing an advertisement displayed on the display device.

Japanese Patent Laid-Open No. 2004-110753

  The above-described system realizes a service for transmitting a summary of advertisement, additional information, and the like from the server to the mobile terminal in accordance with a display request of a user who has viewed the advertisement displayed on the display device. With this system, the user can acquire information related to the advertisement displayed on the display device.

  However, in the above-described system, the user can only acquire its own information regarding the advertisement in a separate form such as a summary and additional information. In addition, when information on the entire advertisement is transmitted to the mobile terminal, the user needs to view the advertisement from the beginning, and cannot continue to view the advertisement from the middle. Furthermore, when the user leaves the display device while viewing the advertisement displayed on the display device, the advertisement cannot be viewed continuously. Thus, the above-described system is insufficient in terms of convenience.

  Here, even when the user is away from the display device, the display on the display device and the display on the portable terminal are linked to each other, and the continuation of the advertisement displayed on the display device is not interrupted (seamlessly). If it can be displayed, the convenience of the user is improved and the advertisement message can be accurately and efficiently transmitted to the user. As a result, the user can efficiently recognize the content of the desired advertisement, and for the advertisement provider, it is possible to realize a more effective advertising advertisement than the advertisement display by digital signage. Useful in terms.

  Therefore, the present invention has been made to solve the above-mentioned problems, and its purpose is to seamlessly continue the information displayed on the display device by using the location information of the mobile terminal possessed by the user. To provide a signage search server, a method, and a program that can be displayed on a portable terminal.

  In order to solve the above problems, a signage search server according to the present invention includes a signage server that distributes content information, a display device that receives the content information and displays it on a screen, a portable terminal possessed by a user, The signage search server in a system configured with a signage search server that receives content information from a signage server, transmits the content information to a portable terminal, and displays the information on a screen, and the portable terminal by a user who views the screen of the display device In response to the operation, the position information receiving means for receiving the position information of the portable terminal from the portable terminal and setting the received time as the access time, the position information of the portable terminal and the preset display Display device installed within a predetermined range from the portable terminal based on the position information of the device And signage search means for specifying the content information displayed on the display device, and display when displaying the content information on the screen of the portable terminal based on the access time set by the position information receiving means Display start position setting means for setting a display start position indicating a time position to start, and content information after the display start position set by the display start position setting means is displayed on the screen of the display device As a continuation of the above, content transmitting means for displaying on the screen of the mobile terminal that has transmitted the position information is provided.

  The signage search server according to the present invention further receives content information after the display start position set by the display start position setting means from the signage server as subsequent content information, and based on the subsequent content information Content creation means for creating an HTML file is provided, wherein the content transmission means transmits the HTML file created by the content creation means to the portable terminal.

  In the signage search server according to the present invention, the content creation unit stores the created HTML file in a storage unit, sets a URL of the HTML file stored in the storage unit, and the content transmission unit includes the content The URL set by the creating means is transmitted to the portable terminal, a transmission request is received from the portable terminal in response to a user operation on the URL, the HTML file indicated by the transmission request is read from the storage means, and the portable terminal It transmits to a terminal, It is characterized by the above-mentioned.

  The signage search server according to the present invention further displays the position information of the display device, the content ID for identifying the content information, and the content information before the signage server distributes the content information to the display device. A signage DB update unit that receives display start time displayed on the screen of the device and content location information indicating the location of the content information stored in the signage server, and stores the content location information in a storage unit as a signage DB; The search means reads the position information of the display device from the signage DB, and identifies the display device installed within a predetermined range from the portable terminal based on the position information of the portable terminal and the position information of the display device The content ID is read from the signage DB and stored in the display device. The displayed content information is specified, the display start position setting means reads the display start time from the signage DB, and the content information is displayed on the screen of the portable terminal based on the access time and the display start time The content creation means reads the content location information from the signage DB, and sends a transmission request for requesting transmission of the subsequent content information together with the content ID and the display start location to the content location. It transmits to the signage server which information shows, receives subsequent content information with respect to the said transmission request from the said signage server, and produces the HTML file, It is characterized by the above-mentioned.

  The signage search method according to the present invention includes a signage server that distributes content information, a display device that receives the content information and displays it on a screen, a portable terminal possessed by the user, and a signage search server. In the signage search method, the signage search server in the system is configured to identify content information displayed on the display device, receive the content information from the signage server, transmit the content information to the mobile terminal, and display the content information on a screen. And receiving the position information of the portable terminal from the portable terminal in response to an operation on the portable terminal by the user who has viewed the screen of the display device, and the time of receiving the position information of the portable terminal, A step of setting as an access time, position information of the mobile terminal and the display device Identifying a display device installed within a predetermined range from the portable terminal based on position information, identifying content information displayed on the display device, and based on the access time, A step of setting a display start position indicating a time position at which display is started when content information is displayed on the screen; and the content information after the display start position is continued from the content information displayed on the screen of the display device. And displaying the position information on the screen of the mobile terminal that has transmitted the position information.

  A signage search program according to the present invention causes a computer to execute the signage search method.

  As described above, according to the present invention, it is possible to link the information displayed on the display device and the information displayed on the mobile terminal using the location information of the mobile terminal possessed by the user and seamlessly. Display can be realized. Therefore, if the user is interested in the information displayed on the display device, the user can continue the information displayed on the display device by operating the portable terminal even when the user moves away from the display device. It can be acquired from the screen of the mobile terminal. That is, according to the present invention, an advertisement message based on information can be accurately transmitted to the user, allowing the user to efficiently recognize the content of the desired advertisement, and providing the advertisement provider with an advertisement using digital signage. The advertising effect can be further enhanced than the display.

It is the schematic which shows the structure of the system containing the signage search server by embodiment of this invention. It is a figure explaining the outline | summary of embodiment of this invention. It is a block diagram which shows the structure of the signage search server by embodiment of this invention. It is a figure which shows the structure of user DB (database). It is a figure which shows the structure of signage DB. It is a figure which shows the structure of content DB. It is a sequence diagram which shows the flow of the information transmitted / received between a signage server, a display apparatus, a portable terminal, and a signage search server. It is a flowchart explaining the process of a positional information reception means. It is a flowchart explaining the process of a signage search means. It is a flowchart explaining the process of a display start position setting means. It is a flowchart explaining the process of a content preparation means. It is a flowchart explaining the process of a content transmission means. It is a flowchart explaining the process of a signage DB update means.

Hereinafter, embodiments for carrying out the present invention will be described in detail with reference to the drawings.
〔system〕
First, the outline | summary of the system containing the signage search server by embodiment of this invention and embodiment of this invention is demonstrated. FIG. 1 is a schematic diagram showing the configuration of the system. This system includes a signage search server 1, a mobile terminal 2, a display device 3, and a signage server 4. The signage search server 1, the display device 3, and the signage server 4 are connected to a network 5 such as the Internet, and the mobile terminal 2 is also connected to the network 5 via a server (not shown) of a mobile terminal company.

  FIG. 2 is a diagram for explaining the outline of the embodiment of the present invention. In the embodiment of the present invention, the display device 3 that displays an advertisement is installed on the outer wall of a building, and the user who owns the mobile terminal 2 watches the advertisement displayed on the display device 3 while walking (FIG. 2). (1)). When the user is interested in the advertisement, an operation for displaying the continuation of the advertisement on the portable terminal 2 is performed (FIG. 2 (2)). By this operation, the continuation of the advertisement displayed on the display device 3 is displayed on the screen of the mobile terminal 2 (FIG. 2 (3)). Thereby, even when the user is away from the display device 3, the continuation of the advertisement displayed on the display device 3 can be seamlessly viewed on the screen of the mobile terminal 2.

  Returning to FIG. 1, the signage search server 1 receives in advance information about the advertisement displayed on the display device 3 (display content related information) from the signage server 4 and stores it in the storage means. When the user who is viewing the advertisement displayed on the display device 3 performs an operation for displaying the continuation of the advertisement on the mobile terminal 2, the signage search server 1 receives a display request from the mobile terminal 2. Then, the signage search server 1 transmits a transmission request to the signage server 4 that has distributed the content information of the advertisement to the display device 3, and receives subsequent content information. Then, the signage search server 1 creates an HTML (Hyper Text Markup Language) file (web page) based on the received subsequent content information, and transmits the HTML file to the mobile terminal 2. The mobile terminal 2 receives the HTML file and displays it on the screen, so that the user can seamlessly see the continuation of the advertisement displayed on the display device 3.

  The mobile terminal 2 is a user terminal such as a mobile phone. The mobile terminal 2 periodically acquires its current position information (latitude and longitude) using a GPS (Global Positioning System). When the user performs an operation for displaying the continuation of the advertisement, the mobile terminal 2 transmits the manufacturing number and position information of the mobile terminal 2 to the signage search server 1 together with the display request.

  The display device 3 is a device installed on, for example, an outer wall of a building or a store, and receives and displays advertisement content information from the signage server 4. The signage server 4 stores the content information of the advertisement to be displayed on the display device 3 in the storage device, and stores the content information in order to display the advertisement on the display device 3 at a preset time. Is read out and distributed to the display device 3. Also, the signage server 4 transmits display content related information such as a content ID related to the advertisement to the signage search server 1 immediately before distributing the content information of the advertisement to the display device 3. Further, the signage server 4 receives a request for transmission of subsequent content information from the signage search server 1, reads the subsequent content information from the storage device, and transmits it to the signage search server 1.

  In the system shown in FIG. 1, one display device 3 and one signage server 4 are shown for convenience of explanation, but actually there are a plurality of each. Also, although one mobile terminal 2 is shown, there are actually a plurality of mobile terminals 2 that receive the provision of this service.

[Signage Search Server Configuration]
Next, the configuration of the signage search server 1 shown in FIG. 1 will be described. FIG. 3 is a block diagram showing the configuration of the signage search server 1. This signage search server 1 includes position information receiving means 11, signage search means 12, display start position setting means 13, content creation means 14, content transmission means 15, signage DB update means 16, user DB 101, signage DB 102, and content DB 103. I have. The user DB 101, the signage DB 102, and the content DB 103 are stored in a storage unit such as an HD (hard disk).

  The position information receiving means 11 receives the manufacturing number and position information of the portable terminal 2 together with the display request from the portable terminal 2 in accordance with the operation of the display request to the portable terminal 2 by the user. The number, location information, and access time are stored in the user DB 101. The process number is a process number for a display request from the mobile terminal 2 and is set for each display request. The access time is a reception time (year, month, day, hour, minute, second) when a display request is received from the mobile terminal 2. Further, the position information receiving means 11 outputs a processing request to the signage search means 12.

  FIG. 4 is a diagram illustrating the configuration of the user DB 101. The user DB 101 includes information on a processing number, a manufacturing number of the portable terminal 2 (portable terminal manufacturing number), position information of the portable terminal 2 (portable terminal position information), and access time. These pieces of information are stored by the position information receiving means 11. Note that the telephone number of the portable terminal 2 may be used instead of the manufacturing number of the portable terminal 2, and this information may be identification information for specifying the portable terminal 2. In this case, the location information receiving means 11 receives identification information such as a telephone number from the mobile terminal 2 instead of the manufacturing number of the mobile terminal 2 and stores it in the user DB 101.

  Returning to FIG. 3, the signage search means 12 inputs a processing request from the position information receiving means 11, reads out mobile terminal position information regarding the processing request from the user DB 101, and displays all display device position information (display) from the signage DB 102. Information indicating the position (latitude and longitude) where the device 3 is installed is read out. Further, the display device 3 installed within a predetermined range from the mobile terminal 2 is specified based on the mobile terminal position information and the display device position information, and displayed on the display device 3 based on the information stored in the signage DB 102. Specified content (content ID). Further, the processing request is output to the display start position setting means 13.

  FIG. 5 is a diagram illustrating a configuration of the signage DB 102. The signage DB 102 displays the display device position information, the address of the building where the display device 3 is installed (display device address), the building name (display device building name), and the identifier of the content displayed on the display device 3 (content ID). , Advertisement name (content name), time when the content information of the advertisement is transmitted from the signage server 4 to the display device 3 and the display device 3 displays the content information (content start time), and the signage server in which the content is stored 4 IP addresses (content location information). These pieces of information relate to the content information currently displayed on the display device 3 and are updated by the signage DB update means 16.

  Returning to FIG. 3, the display start position setting unit 13 inputs a processing request from the signage search unit 12, reads the access time for the processing request from the user DB 101, and reads the content start time for the processing request from the signage DB 102. Based on the readout, access time, and content start time, the display start position indicating the subsequent playback position in the entire content information (for example, the frame number in the video and audio files, the beginning of the information constituting the file as a base point) Time code). The display start position is determined by the user from the display device 3 in consideration of the time from when the user moves away from the display device 3 until the subsequent content information is displayed on the mobile terminal 2. It is set so that the advertisement at the time of releasing is displayed on the mobile terminal 2. Further, the display start position setting unit 13 outputs a processing request together with the display start position to the content creating unit 14.

  The content creation unit 14 inputs a processing request from the display start position setting unit 13 and reads content location information regarding the processing request from the signage DB 102. In addition, a transmission request for transmitting content information (continuous content information) after the display start position for the processing request is transmitted to the signage server 4 indicated by the content location information. Then, the content creation unit 14 receives subsequent content information from the signage server 4, creates an HTML file, and stores it in the content DB 103. At this time, a URL (Uniform Resource Locator) is set for the HTML file stored in the content DB 103. The content creation unit 14 outputs a processing request to the content transmission unit 15.

  FIG. 6 is a diagram showing the configuration of the content DB 103. The content DB 103 is composed of information on an HTML file related to display device position information, content ID, and subsequent content information. These pieces of information are stored by the content creation means 14. Each HTML file stored in the signage DB 102 is set with a URL by the content creation means 14, and the HTML file is read from the signage DB 102 in response to a transmission request accompanying the designation of the URL by the mobile terminal 2. Therefore, the display position information and the content ID in the content DB 103 are not necessarily required.

  Returning to FIG. 3, the content transmission unit 15 inputs a processing request from the content creation unit 14 and reads the content name and the like regarding the processing request from the signage DB 102. In addition, the content name, the URL set by the content creation means 14 (URL for the HTML file for the processing request), and the like are transmitted to the mobile terminal 2 that has transmitted the display request. Thereby, a content name etc. are displayed on the screen of the portable terminal 2, and URL is embedded with respect to the content name etc.

  When a content name or the like is designated by a user operation on the portable terminal 2, the portable terminal 2 signs a transmission request for requesting transmission of an HTML file by using a URL embedded in the designated content name or the like. It transmits to the search server 1. The content transmission unit 15 receives a transmission request from the mobile terminal 2, reads an HTML file indicated by the transmission request from the content DB 103, and transmits the HTML file to the mobile terminal 2.

  The signage DB update means 16 receives display content related information from the signage server 4 and stores it in the signage DB 102. The display content related information is information (display position information, display device address, display device building name, content ID, content name, content start time, and content location information) constituting the signage DB 102. Here, the signage server 4 transmits display content related information regarding the advertisement to the signage search server 1 immediately before distributing the content information of the advertisement to the display device 3. The signage DB update unit 16 updates the signage DB 102 by storing the received display content related information in the signage DB 102. Therefore, the display content related information regarding the advertisement currently displayed on the display device 3 is stored in the signage DB 102.

[Information flow]
Next, the flow of information transmitted / received among the signage search server 1, the mobile terminal 2, the display device 3, and the signage server 4 configuring the system shown in FIG. 1 will be described. FIG. 7 is a sequence diagram showing the flow of information.

  The signage server 4 displays the display content related information (display position information, display device address, display device building name, content ID, content name, content start time and content) related to the advertisement immediately before distributing the content information of the advertisement to the display device 3. Content location information) is transmitted to the signage search server 1 (step S701). When the signage search server 1 receives the display content related information, the signage search server 1 stores it in the signage DB 102. Thereby, the signage DB 102 is updated, and display content related information regarding the advertisement currently displayed on the display device 3 is stored.

  The signage server 4 delivers the advertisement content information to the display device 3 at a predetermined time (step S702). The display device 3 receives the advertisement content information and displays it on the screen. When the user views the advertisement on the display device 3 and shows interest and operates the portable terminal 2, the portable terminal 2 transmits the display number and the manufacturing number and position information of the portable terminal 2 to the signage search server 1 (step S703). . The signage search server 1 stores the process number, the manufacturing number of the mobile terminal 2, the position information, and the access time in the user DB 101.

  The signage search server 1 identifies the display device 3 within a predetermined range from the mobile terminal 2 based on the mobile terminal location information stored in the user DB 101 and the display device location information stored in the signage DB 102, and content (content ID ). Then, the signage search server 1 sets a display start position indicating a subsequent playback position of the content information based on the access time stored in the user DB 101 and the content start time stored in the signage DB 102, and the subsequent content information Is transmitted to the signage server 4 (step S704), and the subsequent content information is received from the signage server 4 (step S705).

  The signage search server 1 creates an HTML file based on the received subsequent content information and stores it in the content DB 103. At this time, a URL is set for the HTML file stored in the content DB 103. Then, the signage search server 1 transmits the display device address, the display device building name, and the content name stored in the signage DB 102 to the portable terminal 2 together with the URL (step S706).

  When a content name or the like is designated by a user operation on the mobile terminal 2, the mobile terminal 2 transmits a transmission request for requesting transmission of an HTML file to the signage search server 1 by a URL (step S707). The signage search server 1 receives the transmission request from the portable terminal 2, reads the HTML file indicated by the transmission request from the content DB 103, and transmits it to the portable terminal 2 (step S708).

[Processing of location information receiving means]
Next, the process of the location information receiving means 11 in the signage search server 1 shown in FIG. 3 will be described in detail. FIG. 8 is a flowchart for explaining the processing of the position information receiving means 11. The position information receiving means 11 determines whether or not a display request has been received from the mobile terminal 2 (step S801). When it is determined that a display request has been received (step S801: Y), the process proceeds to step S802. When it is determined that a display request is not received (step S801: N), the process waits until a display request is received.

  The position information receiving means 11 moves from step S801, and receives the manufacturing number and position information of the portable terminal 2 together with the reception of the display request (step S802). Then, the time when the display request is received is obtained from the clock timer provided in the signage search server 1, set as the access time, a different process number is set for each display request, the process number, and the mobile terminal 2 is manufactured. The number, position information, and access time are stored in the user DB 101 (step S803). Then, the processing request is output to the signage search means 12 (step S804).

[Processing of signage search means]
Next, the processing of the signage search unit 12 shown in FIG. 3 will be described in detail. FIG. 9 is a flowchart for explaining the processing of the signage search means 12. The signage search unit 12 determines whether or not a processing request has been input from the position information reception unit 11 (step S901). If it is determined that a processing request has been input (step S901: Y), the process proceeds to step S902. If it is determined that a processing request is not input (step S901: N), the process waits until a processing request is input.

  The signage search means 12 moves from step S901, and reads out portable terminal position information regarding the processing request from the user DB 101 (step S902). Specifically, the signage search means 12 searches the user DB 101 using the process number for the process request as a key, and reads the mobile terminal position information. The signage search unit 12 may directly input the mobile terminal location information together with the processing request from the location information reception unit 11.

  The signage search means 12 reads all display device position information from the signage DB 102 (step S903). The signage search means 12 compares the mobile terminal position information read in step S902 with the display device position information read in step S903, and determines the display device 3 installed within a predetermined range from the position of the mobile terminal 2. Identify. Specifically, the signage search means 12 calculates the distance between the mobile terminal 2 and the display device 3 from the latitude and longitude of the mobile terminal 2 and the latitude and longitude of the display device 3, and the distance is a set distance. It is determined whether or not: When the calculated distance is equal to or less than the set distance, it is assumed that the display device 3 is installed within a predetermined range from the position of the mobile terminal 2, and that display device 3 Identify as a candidate. It is assumed that the set distance that defines the predetermined range is set in advance.

  The signage search means 12 searches the signage DB 102 using the specified display device position information of the display device 3 as a key, reads the content ID, and specifies the content ID (step S904). Thereby, the candidate of the content that the user would have seen on the display device 3 is specified. Then, the signage retrieval unit 12 outputs a processing request to the display start position setting unit 13 (step S905).

  In step S904, the signage search unit 12 may specify a plurality of display devices 3 as candidates and specify a plurality of content IDs corresponding to these. In this case, a plurality of contents are specified as content candidates that the user would have viewed the display device 3.

[Processing of display start position setting means]
Next, the processing of the display start position setting unit 13 shown in FIG. 3 will be described in detail. FIG. 10 is a flowchart for explaining the processing of the display start position setting unit 13. The display start position setting unit 13 determines whether or not a processing request has been input from the signage search unit 12 (step S1001). If it is determined that a processing request has been input (step S1001: Y), the process proceeds to step S1002, and if it is determined that a processing request is not input (step S1001: N), the process waits until a processing request is input.

  The display start position setting unit 13 moves from step S1001, reads the access time for the processing request from the user DB 101, and reads the content start time for the processing request from the signage DB 102 (step S1002). Specifically, the display start position setting means 13 searches the user DB 101 using the process number for the process request as a key, and reads the access time. Further, the display start position setting unit 13 inputs the display device position information and content ID of the specified display device 3 from the signage search unit 12, searches the signage DB 102 using the display device position information and content ID as keys, Read the start time. The display start position setting unit 13 may directly input the access time from the position information receiving unit 11. Further, when the signage search means 12 specifies the display device 3, the content start time is read from the signage DB 102, and the display start position setting means 13 directly inputs the content start time from the signage search means 12. May be.

  The display start position setting means 13 subtracts the content start time from the access time, subtracts a predetermined time α from the time of the subtraction result (elapsed time from the start of content display), and the time of the subtraction result (content display) Is set as the display start position (time before the predetermined time α) from the time elapsed since the start of (step S1003). The display start position is time position information based on the first time position for the entire content information. In this case, a time obtained by subtracting the content start time from the access time may be set as the display start position. Ideally, the predetermined time α is the time from when the user moves away from the display device 3 and operates the portable terminal 2 to set the access time by the signage search server 1.

  Note that the predetermined time α may be set according to the user, not the time common to the user. For example, information that associates the manufacturing number of the mobile terminal 2 with the predetermined time α is stored in the DB in advance, and the predetermined time α is read from the DB using the manufacturing number of the mobile terminal 2 as a key. Good. In addition, information that associates the manufacturing number of the mobile terminal 2 with the user's age is stored in the DB in advance, and the user's age is read from the DB using the manufacturing number of the mobile terminal 2 as a key. You may make it set predetermined time (alpha) so that it may become a value. For example, when the user is an elderly person, it takes a long time to operate the mobile terminal 2. Since the predetermined time α is set in consideration of this operation time, the display start position is set to an appropriate position according to the age of the user.

  Thereby, since the content information (continuous content information) after the display start position is displayed on the mobile terminal 2, the user can seamlessly display the continuation of the advertisement displayed on the display device 3 on the screen of the mobile terminal 2. Can be seen. Then, the display start position setting unit 13 outputs a processing request to the content creation unit 14 (step S1004).

[Processing of content creation means]
Next, the processing of the content creation unit 14 shown in FIG. 3 will be described in detail. FIG. 11 is a flowchart for explaining the processing of the content creation unit 14. The content creation unit 14 determines whether or not a processing request has been input from the display start position setting unit 13 (step S1101). If it is determined that a processing request has been input (step S1101: Y), the process proceeds to step S1102, and if it is determined that a processing request is not input (step S1101: N), the process waits until a processing request is input.

  The content creation means 14 moves from step S1101 and reads the content location information regarding the processing request from the signage DB 102 (step S1102). Specifically, the content creating unit 14 inputs the position information (display device position information) and content ID of the display device 3 specified in step S904 of FIG. 9 from the signage search unit 12, and displays the display device position information and content. The signage DB 102 is searched using the ID as a key, and the content location information is read out. The content creation unit 14 may directly input the content location information from the signage search unit 12.

  The content creation means 14 transmits a transmission request for receiving subsequent content information regarding the processing request to the signage server 4 that is the destination indicated by the content location information (step S1103). In this case, the content creation unit 14 inputs the display start position together with the processing request from the display start position setting unit 13, and transmits the display start position and the content ID added to the transmission request.

  When the signage server 4 receives the transmission request together with the display start position and the content ID, the content information of the content ID after the display start position (continuous content information) is read from the storage unit and transmitted to the signage search server 1. .

  The content creation means 14 receives the continued content information from the signage server 4 (step S1104). Then, an HTML file for displaying the received subsequent content information on the screen of the portable terminal 2 is created (step S1105), a URL is set, and the HTML file is stored in the content DB 103 (step S1106). Then, the processing request is output to the content transmission unit 15 (step S1107).

  In step S904, the signage search unit 12 identifies a plurality of display devices 3 and a plurality of content IDs, and a plurality of contents are identified as content candidates that the user would have viewed on the display device 3. In such a case, the content creation unit 14 performs the processing of steps S1102 to S1106 for each candidate content. Thus, a URL is set for each content candidate that the user would have seen on the display device 3, and an HTML file is stored in the content DB 103 for each content candidate.

[Processing of content transmission means]
Next, the processing of the content transmission unit 15 shown in FIG. 3 will be described in detail. FIG. 12 is a flowchart for explaining the processing of the content transmission unit 15. The content transmission unit 15 determines whether or not a processing request has been input from the content creation unit 14 (step S1201). If it is determined that a processing request has been input (step S1201: Y), the process proceeds to step S1202, and if it is determined that a processing request is not input (step S1201: N), the process waits until a processing request is input.

  The content transmission means 15 moves from step S1201 and reads the content name and the like regarding the processing request from the signage DB 102 (step S1202). Specifically, the content transmission unit 15 inputs the position information (display device position information) and content ID of the display device 3 specified in step S903 of FIG. 9 from the signage search unit 12, and displays the display device position information and content. The signage DB 102 is searched using the ID as a key, and the content name, display device address, and display device building name are read out.

  The content transmission unit 15 transmits the URL and content name regarding the processing request to the portable terminal 2 (step S1203). Specifically, the content transmission means 15 inputs the URL for the processing request set by the content creation means 14 from the content creation means 14, and carries the URL, content name, display device address, and display device building name. Transmit to terminal 2.

  When the mobile terminal 2 receives the URL, content name, display device address, and display device building name from the signage search server 1, the mobile terminal 2 displays the content name on the screen, and the URL is embedded in the content name. When a content name or the like is designated by a user operation on the portable terminal 2, the portable terminal 2 sends a transmission request for requesting transmission of an HTML file by a URL embedded in the designated content name or the like. Send to 1.

  The content transmission unit 15 receives a transmission request from the mobile terminal 2 (step S1204). Then, the HTML file indicated by the transmission request is read from the content DB 103 (step S1205) and transmitted to the mobile terminal 2 (step S1206). Thereby, the information of the HTML file is displayed on the screen of the portable terminal 2, and the user can see the continuation of the advertisement displayed on the display device 3.

  When the signage search means 12 specifies a plurality of contents as content candidates that the user would have seen on the display device 3, the content transmission means 15 performs the processing of steps S1202 and S1203. Do this for each candidate content. Thereby, a content name etc. are displayed on the screen of the portable terminal 2 for every candidate content. For example, when a plurality of content names are displayed on the screen of the mobile terminal 2, the user can associate the content name with the advertisement that was actually viewed. You can specify the content of the advertisement. When the address where the display device 3 is installed (display device address) or the name of the building where the display device 3 is installed (display device building name) is displayed on the screen of the mobile terminal 2, the user actually The content can be specified by confirming the location of the display device 3 that was watching the advertisement. Therefore, the content transmission means 15 receives a content transmission request designated from among a plurality of content candidates by the user from the portable terminal 2 in step S1204, and is embedded in the designated address or the like in steps S1205 and S1206. With this URL, the HTML file indicated by the transmission request is read from the content DB 103 and transmitted to the mobile terminal 2. Thereby, the user can see the continuation of the advertisement displayed on the display device 3 for the content specified from among the plurality of content candidates.

  Further, in step S1203, the content transmission unit 15 transmits a surrounding map in which the address (display device address) where the display device 3 is installed is marked to the mobile terminal 2 instead of the content name or the like. Also good. In this case, the user designates content using a map displayed on the screen of the mobile terminal 2. Thus, the user can easily specify the advertisement content actually viewed on the display device 3 from among a plurality of content candidates.

[Processing of signage DB update means]
Next, the processing of the signage DB update unit 16 shown in FIG. 3 will be described in detail. FIG. 13 is a flowchart for explaining the processing of the signage DB update unit 16. The signage DB update unit 16 determines whether or not display content related information (display position information, display device address, display device building name, content ID, content name, content start time, and content location information) has been received from the signage server 4. Determination is made (step S1301). When it is determined that display content related information has been received (step S1301: Y), the process proceeds to step S1302, and when it is determined that display content related information is not received (step S1301: N), the process waits until it is received.

  The signage DB update unit 16 proceeds from step S1301 and stores the received display content related information in the signage DB 102 (step S1302). In this case, when the signage DB update unit 16 stores the display content related information in the signage DB 102, if the same display device location information, display device address, and display device building name are stored, The display position information, display device address, display device building name, content ID, content name, content start time, and content location information are overwritten and stored. Thereby, the signage DB 102 is updated.

  As described above, the signage server 4 sends the display content related information related to the advertisement to the signage search server 1 immediately before distributing the advertisement content information to the display device 3, that is, immediately before the advertisement is displayed on the display device 3. Send. Thereby, before the advertisement is displayed on the display device 3, the display content related information related to the advertisement is stored in the signage DB 102. Therefore, when the user views the advertisement displayed on the display device 3 and operates the mobile terminal 2, the signage search server 1 stores the display content related information related to the advertisement in the signage DB 102. In accordance with the operation of the mobile terminal 2 by the user, the subsequent content information can be transmitted to the mobile terminal 2 for the advertisement currently displayed on the display device 3.

  As described above, according to the signage search server 1 according to the embodiment of the present invention, the position information receiving unit 11 receives a display request from the portable terminal 2 together with the position information (portable terminal position information) of the portable terminal 2, and signage The search means 12 compares the portable terminal position information with the display device position information (position information of the display device 3) stored in the signage DB 102, identifies the display device 3 assumed to be viewed by the user, and displays it. The content (content ID) displayed on the device 3 is specified, and the display start position setting unit 13 subtracts the predetermined time α from the access time when the display request is received from the portable terminal 2 to reproduce the subsequent content information. The display start position indicating the start position was set. In addition, the content creation unit 14 receives subsequent content information from the signage server 4 indicated by the content location information stored in the signage DB 102, creates an HTML file, stores the HTML file in the content DB 103, and sets the URL. I made it. Further, the content transmission means 15 transmits the content name and the like stored in the signage DB 102 together with the URL to the mobile terminal 2, receives a transmission request from the mobile terminal 2, and sends the HTML file stored in the content DB 103 to the mobile terminal 2. I sent it.

  As a result, it is possible to link the information displayed on the display device and the information displayed on the mobile terminal using the positional information of the mobile terminal 2 possessed by the user, thereby realizing a seamless display. It becomes. Therefore, when the user is interested in the content information displayed on the display device 3, even when the user moves away from the display device 3 and moves away from the display device 3, the user is displayed on the display device 3 by operating the portable terminal 2. The continuation of the content information can be acquired from the screen of the mobile terminal 2. In other words, advertising messages based on information can be accurately communicated to the user, allowing the user to accurately recognize the content of the desired advertisement, and providing the advertisement provider with the advertising effect rather than displaying the advertisement using digital signage. Can be further increased.

  Next, a modification of the signage search server 1 according to the embodiment of the present invention will be described. In the signage search server 1, the content creation unit 14 transmits a transmission request for transmitting the subsequent content information to the signage server 4, receives the subsequent content information from the signage server 4, and generates HTML of the subsequent content information. Create a file. On the other hand, in the modification, the content creation unit 14 transmits a transmission request for transmitting content information of the entire range from the start to the end rather than the continuation to the signage server 4, and the content of the entire range from the signage server 4. The information is received, content information after the display start position set by the display start position setting means 13 is extracted from the entire range of content information, and an HTML file of subsequent content information is created.

  In the signage search server 1, the content creation unit 14 receives continuation content information from the signage server 4 and creates an HTML file of the continuation content information, and the content transmission unit 15 performs HTML of the continuation content information. The file is transmitted to the mobile terminal 2. On the other hand, in the modification, the content creation unit 14 receives content information of the entire range from the start to the end, not from the signage server 4, creates an HTML file of the content information of the entire range, and transmits the content. The means 15 transmits the HTML file of the content information of the entire range and the display start position set by the display start position setting means 13 to the portable terminal 2. When the portable terminal 2 receives the HTML file of the entire range of content information and the display start position, the mobile terminal 2 starts displaying the content information from the display start position. Thereby, the continued content information is displayed on the screen of the mobile terminal 2, and the user can see the continuation of the advertisement displayed on the display device 3.

  In addition, a normal computer can be used as the hardware configuration of the signage search server 1 according to the embodiment of the present invention. The signage search server 1 includes a computer having a volatile storage medium such as a CPU and a RAM, a non-volatile storage medium such as a ROM, an interface, and the like. The functions of the location information receiving means 11, the signage search means 12, the display start position setting means 13, the content creation means 14, the content transmission means 15 and the signage DB update means 16 provided in the signage search server 1 describe these functions. This is realized by causing the CPU to execute the signage search program. That is, when the CPU reads and executes the signage search program stored in the storage medium, the signage search program becomes the position information receiving means 11 and the signage search means 12 as shown in FIGS. 3 and 8 to 13. , Function as display start position setting means 13, content creation means 14, content transmission means 15 and signage DB update means 16. Further, the signage retrieval program can be stored and distributed in a storage medium such as a magnetic disk (floppy (registered trademark) disk, hard disk, etc.), an optical disk (CD-ROM, DVD, etc.), or a semiconductor memory.

  The present invention has been described with reference to the embodiment. However, the present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the technical idea thereof. For example, in the embodiment, immediately before the signage server 4 distributes the advertisement content information to the display device 3, the display content related information (display position information, display device address, display device building name, content ID, Content name, content start time, and content location information) are transmitted to the signage search server 1, and the signage DB update means 16 of the signage search server 1 stores the received display content related information in the signage DB 102. Updated. On the other hand, the signage server 4 transmits the display content related information related to the advertisement for a predetermined period (for example, one day) to the signage search server 1 every predetermined period for the advertisement scheduled to be distributed to the display device 3. It may be. When the signage DB update unit 16 of the signage search server 1 receives display content related information for a predetermined period at a predetermined time from the signage server 4, the information is stored in the storage unit and included in the display content related information. The content start time is compared with the current time, and when the current time becomes the content start time, the display content related information of the advertisement is stored in the signage DB 102. Thereby, the signage DB 102 is updated, and the display content related information regarding the advertisement currently displayed on the display device 3 is stored in the signage DB 102.

  In the embodiment, the content transmission unit 15 of the signage search server 1 transmits the content name and the URL to the portable terminal 2, receives the content transmission request designated by the user, and the HTML indicated by the transmission request The file is transmitted to the mobile terminal 2. On the other hand, when one content is specified by the signage search unit 12 as a content candidate that the user would have seen on the display device 3, the content transmission unit 15 sets the content name and the URL. You may make it transmit the HTML file of the content directly to the portable terminal 2, without transmitting to the portable terminal 2. FIG. Accordingly, the user can immediately see the continuation of the content displayed on the display device 3 on the screen of the portable terminal 2 after the operation of the display request without performing the operation of designating the content.

DESCRIPTION OF SYMBOLS 1 Signage search server 2 Portable terminal 3 Display apparatus 4 Signage server 5 Network 11 Position information reception means 12 Signage search means 13 Display start position setting means 14 Content creation means 15 Content transmission means 16 Signage DB update means 101 User DB
102 Signage DB
103 Content DB

Claims (6)

A signage server that distributes content information, a display device that receives the content information and displays it on a screen, a portable terminal possessed by a user, receives content information from the signage server, and transmits it to the portable terminal The signage search server in a system configured with a signage search server to be displayed on a screen,
Position information receiving means for receiving position information of the mobile terminal from the mobile terminal in accordance with an operation on the mobile terminal by a user who viewed the screen of the display device, and setting the received time as an access time;
Based on the location information of the mobile terminal and the location information of the display device set in advance, the display device installed within a predetermined range from the mobile terminal is specified, and the content information displayed on the display device is specified Signage search means to
Display start position setting means for setting a display start position indicating a time position for starting display when displaying content information on the screen of the mobile terminal based on the access time set by the position information receiving means;
Content to be displayed on the screen of the mobile terminal that has transmitted the position information, as the continuation of the content information displayed on the screen of the display device, after the display start position set by the display start position setting means And a signage search server. In the signage search server according to claim 1,
Furthermore, content creation means for receiving content information after the display start position set by the display start position setting means as the subsequent content information from the signage server and creating an HTML file based on the subsequent content information is provided. ,
The signage search server, wherein the content transmission means transmits the HTML file created by the content creation means to the portable terminal. In the signage search server according to claim 2,
The content creation means stores the created HTML file in a storage means, sets a URL of the HTML file stored in the storage means,
The content transmission means transmits the URL set by the content creation means to the mobile terminal, receives a transmission request from the mobile terminal in response to a user operation on the URL, and transmits an HTML file indicated by the transmission request. A signage search server, wherein the signage search server is read from the storage means and transmitted to the portable terminal. In the signage search server according to claim 2 or 3,
Furthermore, before the signage server distributes the content information to the display device, the display device position information, the content ID for identifying the content information, and the display start time when the content information is displayed on the screen of the display device And signage DB update means for receiving content location information indicating the location of the content information stored in the signage server and storing it in a storage means as a signage DB,
The signage search means reads the position information of the display device from the signage DB, and the display device installed within a predetermined range from the portable terminal based on the position information of the portable terminal and the position information of the display device Identifying the content information displayed on the display device by reading the content ID from the signage DB,
The display start position setting means reads a display start time from the signage DB, sets a display start position when content information is displayed on the screen of the mobile terminal based on the access time and the display start time,
The content creation means reads content location information from the signage DB, transmits a transmission request for requesting transmission of the subsequent content information to the signage server indicated by the content location information together with the content ID and the display start position, A signage search server that receives subsequent content information for the transmission request from the signage server and creates an HTML file. The signage search server in a system constituted by a signage server that distributes content information, a display device that receives the content information and displays it on a screen, a portable terminal possessed by a user, and a signage search server, A signage search method for identifying content information displayed on the display device, receiving the content information from the signage server, transmitting the content information to the mobile terminal, and displaying it on a screen,
In response to an operation on the mobile terminal by a user who viewed the screen of the display device, receiving position information of the mobile terminal from the mobile terminal;
Setting the time when the location information of the mobile terminal is received as an access time;
Identifying a display device installed within a predetermined range from the mobile terminal based on the location information of the mobile terminal and the location information of the display device, and specifying content information displayed on the display device;
Based on the access time, setting a display start position indicating a time position to start display when displaying content information on the screen of the mobile terminal;
And displaying the content information after the display start position on the screen of the portable terminal that has transmitted the position information as a continuation of the content information displayed on the screen of the display device. Signage search method.   A signage retrieval program for causing a computer to execute the signage retrieval method according to claim 5.

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