JP4920656B2 - Messenger server, method and system - Google Patents

Description

  The present invention relates to a messenger server, method and system. In particular, the present invention relates to a messenger server, a method, and a system capable of performing a dialogue with messages between an advertiser and a user.

  In recent years, as many people use a computer network (for example, the Internet) to acquire and exchange information, advertisements using the computer network (for example, the Internet) as a medium are rapidly spreading. .

  Examples of advertisements that use the Internet as a medium include banner advertisements displayed on Internet websites, e-mail advertisements distributed by e-mail, search-linked advertisements that display advertisements corresponding to keywords entered by users, etc. There is. For such advertisements displayed on such websites, for example, in addition to the visual display of banner advertisements on websites, patent documents that enable two-way voice calls to facilitate access to banner advertisements. One information transmission web system is known.

An information transmission web system described in Patent Document 1 includes a website facility including a server for posting information on a website, a voice call system that transmits and receives voice data via a communication network, and a communication network. Via a user-side terminal that can be connected to a website-side facility. The terminal on the user side can make a voice call to the facility on the website side while displaying information posted on the website, and can search and browse information on the website while making a two-way voice call. . Further, the user can access the website via the banner advertisement, and the person in charge on the website side can listen to the user's request through a two-way voice call and guide the user to an appropriate product catalog page.
JP 2002-74083 A

  However, in the invention described in Patent Document 1, a device for a two-way voice call and a voice conversion program are specially required for the website-side facility and the user-side terminal. That is, as long as the user's terminal can access the website according to the invention described in Patent Document 1, two-way interaction is not easily possible. Users who do not have a voice device, etc., if they have questions, etc. by looking at banner advertisements posted on the website, etc., interrupt the operation with the website and call or contact by e-mail etc. There is no other way but to do.

  Therefore, it is desired to provide a mechanism that allows a user to easily ask a question or a request to an advertiser for a product displayed in a banner advertisement or the like posted on a website.

  An object of the present invention is to provide a messenger server, a method, and a system in which a user who has viewed a web advertisement posted on a website can easily ask a question or a request to an advertiser.

  The present invention provides the following solutions.

  (1) A messenger server that realizes a dialog by a message between the users via a user terminal connectable to a communication network, the web advertisement identification information displayed on the user terminal, and the user Start accepting means for accepting terminal identification information via a button attached to the web advertisement, and a response destination messenger responding with respect to the web advertisement based on the web advertisement identification information accepted by the start accepting means Response destination acquisition means for acquiring identification information, identification information generation means for generating messenger identification information of the user for the identification information of the user terminal received by the start reception means, and acquisition by the response destination acquisition means The messenger identification information of the response destination and the identification information generating means generated by the response destination On the basis of the messenger identification information over The messenger server characterized in that it comprises the the response destination terminal, and a message transmitting and receiving means for transmitting and receiving the messages between the terminal of the user.

  According to the configuration of (1), the messenger server according to the present invention receives the identification information of the web advertisement displayed on the user's terminal and the identification information of the user's terminal via the button attached to the web advertisement. Based on the received identification information of the web advertisement, the response destination messenger identification information responding to the web advertisement is acquired, and the user's messenger identification information is generated for the received identification information of the terminal of the user. Then, based on the acquired response destination messenger identification information and the generated user messenger identification information, a message is transmitted and received between the response destination terminal and the user terminal.

  That is, the messenger server according to the present invention is based on the identification information of the web advertisement received through the button attached to the web advertisement and the identification information of the user terminal, and the response destination terminal and the user terminal. Send and receive messages between them. Therefore, according to the messenger server according to the present invention, a user who has viewed a web advertisement posted on a website can easily ask a question or a request to an advertiser via a button attached to the web advertisement. it can.

  (2) It further comprises an advertisement response destination storage means for storing the web advertisement identification information and the response destination messenger identification information in association with each other, and the response destination acquisition means is based on the advertisement response destination storage means. The messenger server according to (1), wherein the response destination messenger identification information associated with the web advertisement identification information received by the start reception unit is acquired.

  According to the configuration of (2), the messenger server according to the present invention corresponds to (1) the identification information of the web advertisement displayed on the user's terminal and the messenger identification information of the response destination responding with respect to the web advertisement. It further includes an advertisement response destination storage means for storing the response, and based on the advertisement response destination storage means, response destination messenger identification information associated with the web advertisement identification information received via a button attached to the web advertisement is stored. get. Then, based on the acquired response destination messenger identification information and the generated user messenger identification information, a message is transmitted and received between the response destination terminal and the user terminal.

  That is, the messenger server according to the present invention uses the identification information of the web advertisement received through the button attached to the web advertisement, based on the advertisement response destination storage means, the response destination associated with the identification information of the web advertisement. Get messenger identification information. And a message is transmitted / received between the terminal of a response destination, and a user's terminal. Therefore, according to the messenger server according to the present invention, a user who has viewed a web advertisement posted on a website can more easily ask a question or request to an advertiser via a button attached to the web advertisement. Can do.

  (3) The messenger server according to (1) or (2), wherein the identification information generating means generates temporary messenger identification information as the messenger identification information of the user.

  According to the configuration of (3), the messenger server according to the present invention generates temporary messenger identification information as messenger identification information of the user in (1) or (2). Then, based on the acquired response destination messenger identification information and the generated temporary messenger identification information of the user, a message is transmitted and received between the response destination terminal and the user terminal.

  Therefore, according to the messenger server according to the present invention, a user who has viewed a web advertisement posted on a website can easily ask a question or a request to an advertiser via a button attached to the web advertisement. In addition, the user can easily ask the advertiser a question without disclosing personal information using the temporary messenger identification information.

  (4) The start accepting unit counts the number of times for each acceptance, and determines charging for the web advertisement based on the number of times, according to any one of (1) to (3) Messenger server.

  That is, the messenger server according to the present invention attaches the web advertisement identification information displayed on the user terminal and the user terminal identification information to the web advertisement in any one of (1) to (3). Each time it is received via a button, the number of times is counted, and billing for the web advertisement is determined based on the number of times. Therefore, according to the messenger server according to the present invention, a user who has viewed a web advertisement posted on a website can easily ask an advertiser a question or a request, and the messenger server according to the present invention. Can charge an appropriate advertisement based on the number of times a user has a question or a request.

  (5) A method for realizing a dialogue by a message between the users via a user terminal connectable to a communication network, the web advertisement identification information displayed on the user terminal, and the user terminal Receiving the identification information of the user via a button attached to the web advertisement, obtaining messenger identification information of a response destination for responding to the web advertisement based on the identification information of the web advertisement, and the user Generating the user's messenger identification information for the terminal's identification information, the response destination messenger identification information, and the user's messenger identification information, and the response destination terminal and the user terminal And the step of transmitting and receiving the message to and from .

  According to the configuration of (5), the method according to the present invention receives the identification information of the web advertisement displayed on the user's terminal and the identification information of the user's terminal via the button attached to the web advertisement, Based on the identification information of the web advertisement, the messenger identification information of the response destination that responds with respect to the web advertisement is acquired, the messenger identification information of the user is generated with respect to the identification information of the terminal of the user, The message is transmitted and received between the response destination terminal and the user terminal based on the messenger identification information. Therefore, according to the method of the present invention, a user who has viewed a web advertisement posted on a website can easily ask a question or a request to an advertiser via a button attached to the web advertisement. .

  (6) A messenger system comprising: a user terminal connectable to a communication network; and a messenger server that realizes a dialog by a message between the users via the user terminal, wherein the messenger server is the user Start receiving means for receiving the identification information of the web advertisement displayed on the terminal of the user and the identification information of the user terminal via a button attached to the web advertisement, and the web advertisement received by the start receiving means Response destination acquisition means for acquiring response destination messenger identification information that responds to the web advertisement based on the identification information, and the user messenger identification information with respect to the identification information of the user terminal received by the start reception means Identification information generating means for generating the response destination acquisition means Based on the obtained messenger identification information of the response destination and the messenger identification information of the user generated by the identification information generation means, the message is transmitted and received between the terminal of the response destination and the terminal of the user. Message transmitting / receiving means, wherein the terminal of the user displays display means for displaying the web advertisement and a button attached to the web advertisement, identification information of the displayed web advertisement, and identification information of the user terminal ID information transmitting means for transmitting to the messenger server via a button attached to the web advertisement, and message transmission / reception for transmitting the input message to the messenger server and receiving the message transmitted from the messenger server A messenger system comprising: means.

  According to the configuration of (6), in the messenger system according to the present invention, the messenger server includes a button associated with the web advertisement identification information and the user terminal identification information displayed on the user terminal. And receiving the messenger identification information of the response destination responding with respect to the web advertisement based on the identification information of the received web advertisement, generating the messenger identification information of the user for the received identification information of the terminal of the user, Based on the acquired response destination messenger identification information and the generated user messenger identification information, a message is transmitted and received between the response destination terminal and the user terminal. The buttons attached to the web ad, the web advertisement identification information displayed, and the user's device identification And broadcast, and sends it to the messenger server via a button that comes to web advertising, to send the message to the messenger server receives a message that has been sent from the messenger server. Therefore, according to the messenger system according to the present invention, a user who has viewed a web advertisement posted on a website can easily ask a question or a request to the advertiser via a button attached to the web advertisement. it can.

  According to the present invention, it is possible to provide a messenger server, a method, and a system in which a user who has viewed a web advertisement can easily ask a question to an advertiser.

  Furthermore, according to the present invention, the user can easily ask the advertiser an inquiry without disclosing personal information. Further, according to the present invention, it is possible to charge an advertisement based on the number of questions, requests, etc. of the user.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a diagram showing features of the present invention. The messenger server 10 according to an embodiment of the present invention includes a start reception unit 11 as a start reception unit, a response destination acquisition unit 12 as a response destination acquisition unit, an identification information generation unit 13 as an identification information generation unit, and a message transmission / reception as a message transmission / reception unit. Part 14.

  The start reception part 11 receives the identification information of the web advertisement displayed on the user's terminal 60a and the identification information of the user's terminal 60a via a button attached to the web advertisement. The button attached to the web advertisement is, for example, a button that is displayed together with the web advertisement on the display device 61a of the user terminal 60a and is operated by the user to interact with the response destination of the web advertisement. The program indicated by the button attached to the web advertisement acquires identification information (for example, web advertisement ID) of the web advertisement to which the button is attached from the web advertisement in the user terminal 60a, and identifies the identification information ( For example, an IP address or the like) is acquired from the user terminal 60a. For example, when the user clicks this button, the identification information of the web advertisement and the identification information of the user's terminal 60a are transmitted to the messenger server 10, and the start reception unit 11 receives the identification information of the transmitted web advertisement and And receiving and receiving identification information of the user terminal 60a.

  The response destination acquisition unit 12 acquires response destination messenger identification information (for example, messenger ID) that responds to the web advertisement based on the web advertisement identification information received by the start reception unit 11.

  The identification information generation unit 13 generates user messenger identification information for the identification information of the user terminal 60 a received by the start reception unit 11. The user's messenger identification information may be anonymous messenger identification information. The user's messenger identification information may be temporary messenger identification information (for example, a messenger ID created from an IP address and time). By generating such user messenger identification information, the user can easily ask the advertiser an inquiry without disclosing personal information.

  Based on the response destination messenger identification information acquired by the response destination acquisition unit 12 and the user messenger identification information generated by the identification information generation unit 13, the message transmission / reception unit 14 and the response destination terminal 60b and the user terminal Messages are sent to and received from 60a.

  FIG. 2 is a diagram illustrating a relationship between a configuration unit that configures the function of the messenger server 10 according to an embodiment of the present invention and data processed by the configuration unit. The messenger server 10 according to an embodiment of the present invention further includes an advertisement response destination DB 30 as an advertisement response destination storage unit in addition to the features of FIG.

  The advertisement response destination DB 30 stores the identification information of the web advertisement displayed on the user terminal 60a and the messenger identification information of the response destination that responds to the user's question regarding the web advertisement in association with each other. The advertisement response destination DB 30 can be created by collecting web advertisement identification information and response destination messenger identification information related to the web advertisement from a web advertisement server that manages the web advertisement. In the messenger server 10, the web advertisement identification information input by the administrator and the response destination messenger identification information related to the web advertisement may be created in association with each other.

  Further, the advertisement response destination DB 30 stores the number of times received and the advertisement billing data based on the number of times received in association with the identification information of the web advertisement. The start reception unit 11 counts the number of times each time the web advertisement identification information displayed on the user terminal and the user terminal identification information are received via a button attached to the web advertisement. Based on this, the billing for the web advertisement is determined.

  Based on the advertisement response destination DB 30, the response destination acquisition unit 12 acquires response destination messenger identification information associated with the web advertisement identification information received by the start reception unit 11.

  The messenger server 10 transmits and receives a message between the response destination terminal 60b and the user terminal 60a based on the acquired response destination messenger identification information and the generated user messenger identification information.

  FIG. 3 is a diagram illustrating an example of a hardware configuration of the messenger server 10 according to an embodiment of the present invention. The messenger server 10 includes a CPU (Central Processing Unit) 1010 (a plurality of CPUs such as a CPU 1012 may be added in a multiprocessor configuration), a bus line 1005, a communication I / F 1040, a main memory 1050, and a BIOS (Basic Input Output System). 1060, a USB port 1090, an I / O controller 1070, input means such as a keyboard and mouse 1100, and a display device 1022.

  Storage means such as a tape drive 1072, a hard disk 1074, an optical disk drive 1076, and a semiconductor memory 1078 can be connected to the I / O controller 1070.

  The BIOS 1060 stores a boot program executed by the CPU 1010 when the messenger server 10 is started up, a program depending on the hardware of the messenger server 10, and the like.

  The hard disk 1074 stores a program for the messenger server 10 to execute the functions of the present invention, and can further configure various databases such as the advertisement response destination DB 30.

  As the optical disc drive 1076, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 1077 corresponding to each drive is used. A program or data may be read from the optical disk 1077 by the optical disk drive 1076 and provided to the main memory 1050 or the hard disk 1074 via the I / O controller 1070. Similarly, the tape medium 1071 corresponding to the tape drive 1072 can be used mainly for backup.

  The program provided to the messenger server 10 is provided by being stored in a recording medium such as the hard disk 1074, the optical disk 1077, or a memory card. This program may be installed in the messenger server 10 and executed by being read from the recording medium via the I / O controller 1070 or downloaded via the communication I / F 1040.

  The aforementioned program may be stored in an internal or external storage medium. Here, in addition to the hard disk 1074, the optical disk 1077, or the memory card, a magneto-optical recording medium such as an MD or a tape medium can be used as the storage medium. Further, a storage device such as a hard disk or an optical disk library provided in a server system connected to a dedicated communication line or the Internet may be used as a recording medium, and the program may be provided to the messenger server 10 via the communication line.

  Here, the display device 1022 displays a screen of a calculation processing result by the messenger server 10, and includes a display device such as a cathode ray tube display device (CRT) or a liquid crystal display device (LCD).

  The communication I / F 1040 is a network adapter for enabling the messenger server 10 to be connected to a terminal (for example, a user terminal 60a, a response destination terminal 60b, etc.) via a dedicated network or a public network. The communication I / F 1040 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  FIG. 4 is a diagram showing the advertisement response destination DB 30 according to an embodiment of the present invention.

  The advertisement response destination DB 30 stores the response destination messenger ID, the number of times, and the advertisement billing as response destination messenger identification information related to the web advertisement in association with the web advertisement ID as the web advertisement identification information. The start reception unit 11 counts the number of times in the advertisement response destination DB 30 every time it receives the web advertisement ID and the ID of the user terminal 60a, determines charging for the web advertisement based on the counted number, and determines the determined advertisement charging The data is stored in the advertisement billing of the advertisement response destination DB 30. Therefore, the messenger server 10 can charge the web advertisement based on the advertisement charging data stored in the advertisement response destination DB 30. The response destination acquisition unit 12 can search the advertisement response destination DB 30 with the web advertisement ID received by the start reception unit 11, and can acquire the response destination messenger ID associated with the searched web advertisement ID.

  FIG. 5 is a flowchart showing the processing contents of the messenger server 10 according to an embodiment of the present invention. Note that this processing is started by receiving a program start command, for example, and is ended by a program end command or an end condition.

  In step S101, the CPU 1010 receives a web advertisement ID and, for example, an IP address as the ID of the user terminal 60a from the user terminal 60a. That is, when the user clicks a button attached to the web advertisement in order to start a conversation with the advertiser of the web advertisement on the user terminal 60a, the clicked button is attached to the user terminal 60a in response to the click. The web advertisement ID of the web advertisement to be transmitted and the IP address of the user's terminal 60a are transmitted to the messenger server 10. Then, the CPU 1010 receives the transmitted web advertisement ID and the IP address of the user terminal 60a. Thereafter, the CPU 1010 advances the processing to step S102.

  In step S102, the CPU 1010 obtains a response destination messenger ID based on the advertisement response destination DB 30, and counts the number of times. More specifically, the CPU 1010 searches the advertisement response destination DB 30 based on the received web advertisement ID, and acquires the response destination messenger ID associated with the searched web advertisement ID. Then, the number of times associated with the searched web advertisement ID is counted, advertisement billing data is determined based on the number of times, and stored in the advertisement response destination DB 30. Thereafter, the CPU 1010 advances the processing to step S103.

  In step S103, the CPU 1010 generates a user messenger ID. More specifically, the CPU 1010 generates a user messenger ID in association with the IP address of the user terminal 60a. The user's messenger ID may be a temporary user's messenger ID generated from the received IP address and the acquired time count or the like, or may be an anonymous messenger ID for each web advertisement. Thereafter, the CPU 1010 advances the processing to step S104.

  In step S104, the CPU 1010 transmits and receives a message between the user terminal 60a and the response destination terminal 60b based on the user's messenger ID and the response destination messenger ID. More specifically, the CPU 1010 receives a message from the user terminal 60a having the IP address associated with the user's messenger ID, and sends a message to the response destination terminal 60b having the IP address associated with the response destination messenger ID. Send. Similarly, a message is received from the response destination terminal 60b with the IP address associated with the response destination messenger ID, and the message is transmitted to the user terminal 60a with the IP address associated with the user's messenger ID. Thereafter, the CPU 1010 advances the processing to step S105.

  In step S <b> 105, the CPU 1010 determines whether or not the dialogue is finished. The determination as to whether or not the dialogue has ended is made, for example, based on whether or not a signal generated by pressing a button attached to the web advertisement is received again. If this determination is YES, the process ends, and if the determination is NO, the process proceeds to step S104.

  FIG. 6 is a diagram showing a display example of the user terminal 60a according to the embodiment of the present invention. The example of FIG. 6 is an example showing that the messenger buttons 112 and 122 which are buttons attached to the web advertisement are displayed together with the banner advertisements 111 and 121 on the display device 61a of the user terminal 60a.

  In the display device 61a shown in FIG. 6, the search result is displayed in the search result column 102 based on the data input in the search input column 101, for example, “PC purchase”, and the banner advertisements 111 and 121 are displayed. It shows that. In the displayed banner advertisements 111 and 121, the messenger buttons 112 and 122 are displayed in a blinking manner in order to notify that the conversation is possible by the messenger buttons 112 and 122.

  FIG. 7 is a diagram showing a display example of the user terminal 60a according to the embodiment of the present invention, following FIG. The example of FIG. 7 shows an example in which the user clicks the messenger button 112 on the display device 61a of the user's terminal 60a, and the customer center that is the response destination of the banner advertisement 111 is interacting with the user. It is.

  In the display device 61 a shown in FIG. 7, in response to an inquiry from the customer center, which is a response destination in response to the user's question regarding the banner advertisement 111, for example, “Please ask a question.” This indicates that a user who has asked a question and viewed the banner advertisement 111 and a customer center are interacting with each other. When the purchase button 132 is clicked, the user can go to a purchase page for purchasing a product. With the purchase button 132, a user who decides to purchase in a dialog with the customer center can be guided smoothly to the purchase, and the response of the customer center can be evaluated.

  According to the embodiment, the messenger server 10 according to the present invention displays the web advertisement ID of the web advertisement displayed on the user's terminal 60a and the IP address of the user's terminal 60a via a button attached to the web advertisement. The response destination messenger ID associated with the received web advertisement ID is acquired based on the reception and advertisement response destination DB 30, the user messenger ID is generated for the IP address of the received user terminal 60 a, and the acquired response Based on the destination messenger ID and the generated user messenger ID, a message is transmitted and received between the response destination terminal 60b and the user terminal 60a. Therefore, according to the messenger server 10 according to the present invention, a user who has viewed a web advertisement posted on a website can easily ask an advertiser a question or a request through a button attached to the web advertisement. Can do.

  Furthermore, since the messenger server according to the present invention generates a temporary messenger ID as the user's messenger ID, the user can easily make an inquiry to the advertiser without disclosing personal information. In addition, the messenger server according to the present invention counts the number of times each time a user's question or request is accepted, and determines the billing for the web advertisement based on the number of times. Can be charged.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the characteristic of this invention. It is a figure which shows the relationship between the structure part which comprises the function of the messenger server 10 which concerns on one Embodiment of this invention, and the data which a structure part processes. It is a figure which shows an example of the hardware constitutions of the messenger server 10 which concerns on one Embodiment of this invention. It is a figure which shows advertisement response destination DB30 which concerns on one Embodiment of this invention. It is a flowchart which shows the processing content of the messenger server 10 which concerns on one Embodiment of this invention. It is a figure which shows the example of a display of the user's terminal 60a which concerns on one Embodiment of this invention. It is a figure which shows the example of a display of the terminal 60a of the user which concerns on one Embodiment of this invention following FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Messenger server 11 Start reception part 12 Response destination acquisition part 13 Identification information generation part 14 Message transmission / reception part 30 Advertisement response destination DB

Claims (6)

A messenger server that realizes a dialog by a message between the users via a user terminal connectable to a communication network,
Accepting a c E blanking advertisement identification information, the identification information of the terminal of the user, via a plurality of the web advertising button located in the region of which is displayed on the display section of the web advertising terminal of the user Start acceptance means;
Based on the identification information of the web advertisement received by the start reception means, response destination acquisition means for acquiring messenger identification information of a response destination that responds with respect to the web advertisement;
Identification information generating means for generating temporary messenger identification information of the user corresponding to the identification information and time of the terminal of the user received by the start receiving means;
Based on the response destination messenger identification information acquired by the response destination acquisition means and the user messenger identification information generated by the identification information generation means, between the response destination terminal and the user terminal Message transmitting and receiving means for transmitting and receiving the message to be displayed in a dialog field different from the display field of the web advertisement of the user terminal ,
Rume Tsu Sen jar server equipped with.   A purchase page transmitting means for transmitting a purchase page to the terminal of the user in response to a click on a purchase button arranged in the area of the dialogue field;
  A messenger server according to claim 1. An advertisement response destination storage means for storing the web advertisement identification information and the response destination messenger identification information in association with each other;
The response destination acquisition unit acquires the response destination messenger identification information associated with the identification information of the web advertisement received by the start reception unit based on the advertisement response destination storage unit.
Messenger server according to 請 Motomeko 1 or 2. The start accepting means counts the number of times for each of the acceptance, that determine the billing to the web advertising on the basis of the number of times,
Messenger server according the 請 Motomeko 1 in any one of 3. A method for realizing a dialog by a message between the users via a user terminal connectable to a communication network,
Accepting a c E blanking advertisement identification information, the identification information of the terminal of the user, via a plurality of the web advertising button located in the region of which is displayed on the display section of the web advertising terminal of the user Start acceptance step,
Based on the identification information of the web advertisement received in the start reception step, a response destination acquisition step of acquiring messenger identification information of a response destination that responds with respect to the web advertisement;
An identification information generating step of generating temporary messenger identification information of the user corresponding to the identification information and time of the user terminal received in the start reception step ;
Based on the response destination messenger identification information acquired in the response destination acquisition step and the user messenger identification information generated in the identification information generation step, between the response destination terminal and the user terminal A message transmission / reception step for transmitting / receiving the message to be displayed in a dialog field different from the display field of the web advertisement of the user terminal ;
To let the computer run . A messenger system comprising: a user terminal connectable to a communication network; and a messenger server that realizes a message dialogue between the users via the user terminal,
The messenger server is
Accepting a c E blanking advertisement identification information, the identification information of the terminal of the user, via a plurality of the web advertising button located in the region of which is displayed on the display section of the web advertising terminal of the user Start acceptance means;
Based on the identification information of the web advertisement received by the start reception means, response destination acquisition means for acquiring messenger identification information of a response destination that responds with respect to the web advertisement;
Identification information generating means for generating temporary messenger identification information of the user corresponding to the identification information and time of the terminal of the user received by the start receiving means;
Based on the response destination messenger identification information acquired by the response destination acquisition means and the user messenger identification information generated by the identification information generation means, between the response destination terminal and the user terminal Message transmitting and receiving means for transmitting and receiving the message to be displayed in a dialog field different from the display field of the web advertisement of the user terminal ,
With
The user terminal is
Display means for displaying the web advertisement and a button arranged in the area of the web advertisement;
Identification information transmitting means for transmitting the identification information of the displayed web advertisement and the identification information of the terminal of the user to the messenger server via a button arranged in the area of the web advertisement;
Message transmitting and receiving means for transmitting an input message to the messenger server and receiving a message transmitted from the messenger server;
Message display means for displaying the input message and the received message in a dialog field different from the display field of the web advertisement;
Rume Tsu Sen jar system with a.

Images