JP4758966B2 - Anchoring navigation advertising server and anchoring navigation advertising method - Google Patents

Description

  The present invention relates to an anchoring navigation advertisement server and an anchoring navigation advertisement method.

Various attempts have been made to increase the browsing degree of advertisements on the Internet. For example, an example has been reported in which a person who accesses a Web site linked to a banner advertisement by setting a prize system in advance can enter the prize system (for example, Patent Document 1). Moreover, the example which provides a member with cash or goods according to the data amount transmitted with respect to the member is reported (for example, patent document 2). In addition, an example has been reported in which points must be obtained by clicking a banner advertisement in order to view content (for example, Patent Document 3).
JP 2002-245321 A JP 2002-066333 A JP 2002-056289 A

  Each of these is a powerful method of giving advertisements and browsing advertisements, and is an effective way to increase advertisement browsing opportunities, but it belongs to the category of fishing with benefits, so it costs money to give the benefits It can happen. On the other hand, if the user can voluntarily want to see the advertisement instead of fishing with a privilege, the possibility of not only increasing the viewing opportunity but also purchasing the product is increased. It is done.

  Therefore, the present invention utilizes the psychological influence that the numerical value included in the web page has on the user when the user browses the web page, browses advertisements, and further products or services (hereinafter referred to as products). It is an object of the present invention to provide an advertisement server and an advertisement method that cause a motivation to purchase an advertisement. Another object of the present invention is to provide an anchoring navigation advertising server and an anchoring navigation advertising method for displaying information that causes a product purchase motive while a user browses an advertisement on a Web page.

  The inventor makes a determination based on information serving as a reference when a person makes a determination.Therefore, if the information serving as a reference is changed, the determination result tends to be different. The present invention has been completed by finding out that it can be used for advertisement on the Internet. Specifically, the present invention provides the following.

(1) a web page access request receiving unit that accepts an access request to a web page from a user;
A Web page numerical value correspondence database that holds information relating to the correspondence between the Web page and the numerical value included in the Web page;
Using the Web page numerical value correspondence database, a numerical information acquisition unit that acquires information related to a numerical value included in a Web page related to an access request received by the Web page access request reception unit;
An insertion content database that holds information related to a numerical value having a certain relationship with a numerical value included in content to be inserted into a web page, and information related to the correspondence relationship with the content;
The Web page access request receiving unit uses the inserted content database, based on the numerical value information for searching the inserted content database, which is determined based on the numerical value information acquired by the numerical value information acquiring unit. An insertion content acquisition unit that acquires information related to content to be inserted into the Web page according to the received access request;
A web page content insertion unit that inserts into the web page information indicating content related to the information acquired by the insertion content acquisition unit;
A content transmission unit for transmitting to the user the web page in which information indicating content is inserted by the web page content insertion unit;
An anchoring navigation advertising server comprising:

  According to the present invention, the Web page numerical value correspondence database indicating the correspondence between the Web page and the numerical value included in the Web page, and the insertion content database for acquiring content to be inserted into the Web page using the numerical value as a key, Using two databases created in advance, obtain information related to the numerical value included in the Web page requested by the user, and based on this, acquire information related to the content to be inserted into the Web page. Since the content is inserted into the web page and transmitted to the user, the numerically related content can be efficiently inserted into the web page to be accessed by the user without delay in processing time and transmitted to the user. .

(2) The content to be inserted into the web page related to the information held in the inserted content database is advertising content related to a product or service,
The anchoring navigation advertising server according to (1), wherein the numerical value included in the content to be inserted into the Web page related to the information held in the inserted content database is the price of the product or service.

  According to the present invention, in the invention of (1), when a user accesses a web page, it is possible to insert advertisement content that can be expected to have a numerical influence on the web page. Can be produced.

(3) The information related to the numerical value having a certain relationship with the numerical value included in the content to be inserted into the Web page related to the information held in the inserted content database is information related to a numerical value larger than the price of the product or service. ,
The information related to the numerical value used for searching the inserted content database in the inserted content acquisition unit is the same as the information related to the numerical value acquired by the numerical information acquisition unit. Anchoring navigation ad server.

  According to the present invention, in the invention of (2), since the inserted content database is created using a numerical value larger than the price of the product etc. as a key, the numerical value is the same as the numerical value included in the Web page that the user wants to access. By searching the database, you can get products with prices that are smaller than those numbers, and you can insert advertisements for products with numerically lower prices into the web pages that users see, so that products can be anchored. It can be expected to increase the purchase opportunities.

(4) The information related to the numerical value having a certain relationship with the numerical value included in the content to be inserted into the Web page related to the information held in the inserted content database is information related to the same numerical value as the price of the product or service. ,
An insertion content search numerical value determination unit that determines a numerical value smaller than the numerical value as information related to a numerical value used for searching the insertion content database based on information related to the numerical value acquired by the numerical information acquisition unit. The anchoring navigation advertising server according to (2).

  According to this invention, in the invention of (2), a numerical value smaller than the numerical value included in the Web page accessed by the user is determined as information relating to the numerical value used for searching the inserted content database, and the product at that price Therefore, it is possible to insert advertisements such as products having an anchoring effect dynamically according to the situation.

(5) an operation result recording unit that records a result of an operation performed by the user on the Web page transmitted to the user by the content transmission unit;
The inserted content search numerical value determining unit determines information related to a numerical value used for searching the inserted content database based on a result of an operation performed by a user recorded by the operation result recording unit. The anchoring navigation advertising server according to (4).

  According to this invention, in the invention of (4), it is possible to record a result of an operation performed by a user on a Web page in which an advertisement is inserted, and to determine a price of a product to be a target of subsequent advertisement based on the result. Therefore, an advertisement with a stronger anchoring effect can be inserted into the web page.

(6) The web page related to the access request received by the web page access request receiving unit is a web page related to shopping,
The content to be inserted into the Web page related to the information acquired by the insertion content acquisition unit is an advertising content related to a product related to the product related to the shopping, etc. (2) to (5) The anchoring navigation advertising server according to any one of the above.

  According to the present invention, when a user accesses a Web page related to shopping, an advertisement of a product related to the shopping related product or the like is also displayed, so that the purchase of the product related to the advertisement can be concluded. It is possible to further improve the properties.

(7) The web page from which the web page access request receiver receives an access request from a user is an advertisement web page,
The anchoring navigation advertising server according to (1), wherein the content to be inserted into the Web page is content related to news.

  According to the present invention, in the invention of (1), when a user accesses a web page of an advertisement, an anchoring effect by numerical values included in the news is inserted by inserting content related to news that can be expected to have numerical influence. In this way, it is possible to increase the possibility of purchasing a product related to the advertisement.

(8) The information related to the numerical value having a certain relationship with the numerical value included in the content to be inserted into the Web page related to the information held in the inserted content database is information related to a numerical value smaller than the numerical value included in the content related to the news. Yes,
The information related to the numerical value used for searching the inserted content database in the inserted content acquisition unit is the same as the information related to the numerical value acquired by the numerical value information acquisition unit. Anchoring navigation ad server.

  According to the present invention, in the invention of (7), since the inserted content database is created using a numerical value smaller than the numerical value included in the news as a key, the product etc. included in the Web page of the advertisement to be accessed by the user If you search the database with the same numerical value as the price, you will get news content that contains a value larger than that value, and the news content that contains a value larger than the price of the product etc. will be inserted into the Web page of the advertisement that the user sees. It can be expected to increase the purchase opportunity of the advertisement product due to the anchoring effect.

(9) Information related to a numerical value having a certain relationship with a numerical value included in content to be inserted into a Web page related to information held in the inserted content database is information related to the same numerical value as the numerical value included in the content,
An insertion content search numerical value determination unit that determines a numerical value larger than the numerical value as information related to a numerical value used for searching the insertion content database based on information related to the numerical value acquired by the numerical information acquisition unit. The anchoring navigation advertising server according to (7).

  According to this invention, in the invention of (7), a numerical value larger than the price of the product etc. included in the Web page of the advertisement accessed by the user is determined as information relating to the numerical value used for searching the inserted content database. Since news content including the numerical value can be selected, news content having an anchoring effect can be dynamically inserted according to the situation.

(10) an operation result recording unit that records a result of an operation performed by the user on the Web page transmitted to the user by the content transmission unit;
The inserted content search numerical value determining unit determines information related to a numerical value used for searching the inserted content database based on a result of an operation performed by a user recorded by the operation result recording unit. The anchoring navigation advertising server according to (9).

  According to the present invention, in the invention of (9), the result of the operation performed by the user on the advertisement web page in which the news content is inserted is recorded, and the subsequent news content is selected based on the result. Since a reference numerical value can be determined, news content with a stronger anchoring effect can be inserted into a Web page.

(11) A method for advertising by a server connected to the Internet,
A web page access request receiving step for accepting a web page access request from a user;
Using a Web page numerical value correspondence database that holds information related to the correspondence between the Web page and the numerical value included in the Web page, the numerical value included in the Web page related to the access request received in the Web page access request receiving step A numerical information acquisition step for acquiring such information;
Obtained by the numerical information acquisition step using an insertion content database that holds information relating to numerical values having a certain relationship with the numerical values included in the content to be inserted into the Web page and information relating to the corresponding relationship with the content Information related to the content to be inserted into the Web page related to the access request received in the Web page access request receiving step based on the information related to the numerical value for searching the insertion content database determined based on the information related to the numerical value Insert content acquisition step for acquiring,
Web page content insertion step of inserting information indicating the content related to the information acquired by the insertion content acquisition step into the Web page;
A content transmission step of transmitting to the user the web page in which information indicating content is inserted in the web page content insertion step;
An anchoring navigation advertising method comprising:

  According to this invention, since the process performed by the invention described in (1) is performed using a server, the same effect as that of the invention described in (1) can be exhibited.

  According to the present invention, since the content including the numerical value that can be influenced is acquired and inserted based on the numerical value included in the web page requested by the user, the Internet is used due to the anchoring effect of the numerical value. New trading opportunities can be created.

Hereinafter, the best mode for carrying out the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.
(First embodiment)

[Overall view]
FIG. 1 is a diagram illustrating a functional configuration of the anchoring navigation advertisement server 1. The server 1 includes a Web page access request receiving unit 2, a Web page numerical value correspondence database 3, a numerical information acquisition unit 4, an insertion content database 6, an insertion content acquisition unit 7, a Web page content insertion unit 8, The content transmission unit 9 is configured.

  The web page access request receiving unit 2 is a part that receives browsing requests for various web pages from the user. This includes Web pages related to shopping for products and the like.

  The Web page numerical value correspondence database 3 is a table that holds the correspondence relationship between the numerical values included in the Web page accessible by the user and the URL of the Web page, and is created in advance by a method such as crawling. It may be created based on a contract with a person who wishes to sell products on the Internet.

  The numerical information acquisition unit 4 is a part that acquires numerical information included in the Web page based on the access request to the Web page received by the Web page access request reception unit 2. The numerical information included in the Web page can be obtained by analyzing the Web page and obtaining the numerical value included in the Web page when there is an access request for the Web page. It is acquired by table search using the created Web page numerical value correspondence database 3. As a result, the processing becomes more efficient than in the case of analyzing each time.

  The inserted content database 6 is a table that holds the correspondence between the numerical value included in the content to be inserted into the Web page and the content, and, like the Web page numerical value correspondence database 3, based on crawling, contract details, and the like in advance. Created.

  The insertion content acquisition unit 7 acquires content to be inserted into the Web page by searching the insertion content database 6 using the numerical information determined based on the numerical information acquired by the numerical information acquisition unit 4 as a search key. In the present embodiment, it is assumed that the numerical information used when searching the insertion content database 6 is the same as the numerical information acquired by the numerical information acquisition unit 4.

  The Web page content insertion unit 8 inserts the content acquired by the insertion content acquisition unit 7 into the Web page received by the Web page access request reception unit 2. Specifically, a link to the content is embedded.

  The content transmission unit 9 transmits the web page in which the content is inserted by the web page content insertion unit 8 to the user's personal computer.

[Hardware configuration of anchoring navigation advertising server 1]
FIG. 2 is a diagram illustrating a hardware configuration of the anchoring navigation advertisement server 1 according to the present embodiment. The anchoring navigation advertisement server 1 includes a CPU (Central Processing Unit) 31 (a plurality of CPUs such as a CPU 32 may be added in a multiprocessor configuration), a bus line 20, a communication I / F (I / F). F: Interface) 33, main memory 34, BIOS (Basic Input Output System) 35, display device 36, I / O controller 37, and input devices 38 such as a keyboard and a mouse.

  The control device 30 is a device for comprehensively controlling the anchoring navigation advertisement server 1 and cooperates with the hardware described above by appropriately reading and executing various programs stored in the hard disk 39 (described later). In addition, various functions according to the present invention are realized.

  The communication I / F 33 is used when the anchoring navigation advertisement server 1 receives a web page access request from a user via the Internet (not shown) and transmits a web page in which advertisement contents are inserted to the user. The network adapter to use. The communication I / F 33 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  The BIOS 35 records a boot program executed by the CPU 31 when the anchoring navigation advertisement server 1 is started, a program depending on the hardware of the anchoring navigation advertisement server 1, and the like.

  The display device 36 displays a screen such as a calculation processing result by the anchoring navigation advertisement server 1 and includes a display device such as a cathode ray tube display device (CRT) or a liquid crystal display device (LCD).

  A storage device 41 such as a hard disk 39 and a semiconductor memory 40 can be connected to the I / O controller 37.

  The input device 38 accepts input by the administrator of the anchoring navigation advertisement server 1.

  The hard disk 39 stores various programs for causing the hardware to function as the anchoring navigation advertisement server 1, a program for executing the functions of the present invention, and a table to be described later.

  In the above example, the hardware configuration of the anchoring navigation advertisement server 1 has been mainly described. However, the functions described above by installing a program in a computer and operating the computer as the anchoring navigation advertisement server 1. Can also be realized. Therefore, the function realized by the anchoring navigation advertisement server 1 described as one embodiment in the present invention is executed by executing the above-described method by the computer or by introducing the above-described program into the computer. Can also be realized.

  The computer referred to in the present invention refers to an information processing device including a storage device, a control device, and the like, and the anchoring navigation advertisement server 1 is configured by an information processing device including a storage device 41, a control device 30, and the like. This information processing apparatus is included in the concept of the computer of the present invention. Here, the web page access request reception unit 2, the numerical information acquisition unit 4, the insertion content acquisition unit 7, the web page content insertion unit 8, and the content transmission unit 9 shown in FIG. However, the storage device 41 mainly corresponds to the Web page numerical value correspondence database 3 and the insertion content database 6.

[Index database]
FIG. 3 is a diagram showing a numerical index database. A range (range) to which a numerical value included in a general Web page belongs and a URL (Web page URL) of the Web page are held. The numerical index database is one of the Web page numerical value correspondence databases 3, and is extracted and registered from Web pages automatically collected by crawling.

  FIG. 4 is a diagram showing an advertisement index database. A numerical range (range) having a certain relationship with the price of a product to be advertised, an advertisement ID for identifying the advertisement, a URL (advertisement URL) of the advertisement, and a genre code are held.

  This database is used to acquire advertisements for products and the like having a price smaller than the numerical value range included in the web page accessed by the user as a key. A range is a numerical range that is generally larger than a numerical value representing a price. For example, for a numerical range of 3,000 to 5,000, an advertisement of a product having a price of 2,000 yen is held. The advertisement to be inserted into the Web page to be held may be appropriately determined such as an advertisement contracted in advance.

  The genre code is a code that classifies the genre of the advertisement target product or the like. Used to determine the genre of commercial items to be advertised.

[Processing flow when requesting Web page]
A processing flow at the time of requesting a Web page will be described with reference to FIG. When the anchoring navigation advertisement server 1 receives a web page request from the user (S10), it searches the numerical index database (FIG. 3) and acquires the numerical range of the numerical values included in the web page (S20). That is, the control device 30 of the anchoring navigation advertisement server 1 functions as the Web page access request receiving unit 2 and the numerical information acquiring unit 4. The numerical index database (FIG. 3) functions as the Web page numerical value correspondence database 3.

  Next, based on the acquired numerical range, the advertisement index database (FIG. 4) is searched to acquire the advertisement content to be inserted into the Web page (S30). Specifically, the URL (advertisement URL) of information for displaying the advertisement is acquired. That is, the control device 30 of the anchoring navigation advertisement server 1 functions as the inserted content acquisition unit 7. The advertisement index database (FIG. 4) functions as the insertion content database 6.

  Then, the acquired advertisement URL is inserted into the Web page (S40). That is, the control device 30 of the anchoring navigation advertisement server 1 functions as the Web page content insertion unit 8.

  Next, the Web page in which the advertisement URL is inserted is transmitted to the user's personal computer (S50). That is, the control device 30 of the anchoring navigation advertisement server 1 functions as the content transmission unit 9.

(Second Embodiment)
In the second embodiment, a case will be described in which the Web page requested by the user for access is a Web page related to shopping. Since it is basically the same as that of the first embodiment, only different points will be described. Note that, in the following description and drawings, the same reference numerals are given to portions that perform the same functions as those of the first embodiment described above, and repeated descriptions are omitted as appropriate.

[Index database]
FIG. 6 is a diagram showing a price index database. A range (range) to which the price of the product belongs, a URL (product URL) relating to shopping of the product, and a genre code to which the product belongs are held. The target product etc. to be held is a product etc. previously determined by a contract or the like as a shopping target. The genre code is a code that classifies the genre of a product or the like in order to display an advertisement of a related product or the like when shopping the product or the like. The price index database is one of the Web page numerical value correspondence databases 3. In this embodiment, a price index database is used instead of the numerical index database (FIG. 3).

[Related Genre Table]
FIG. 7 shows a related genre table. It is a table in which genres such as products requested for shopping are associated with genres such as products related to shopping in order to display advertisements such as products related to products to be shopping when a user requests shopping. . Four related genres are held for each genre such as a product requested for shopping.

[Processing flow when requesting Web page for shopping]
Based on FIG. 8, the processing flow at the time of the request | requirement of the web page which concerns on shopping is demonstrated. When the anchoring navigation advertising server 1 receives a web page request from the user (S10), it searches the price index database (FIG. 6) and acquires the numerical range of the prices of the goods related to the shopping (S21). .

  Next, based on the acquired numerical range, the advertisement index database (FIG. 4) is searched to acquire the advertisement content to be inserted into the Web page (S30). Specifically, the URL (advertisement URL) of information for displaying the advertisement is acquired.

  Here, when there are a plurality of advertisement contents, an advertisement such as a product related to the shopping-related product requested for access by the user is selected. The relevance of products and the like is determined using a related genre table (FIG. 7).

  Then, the acquired advertisement URL is inserted into the shopping web page (S41).

  Next, the shopping web page in which the advertisement URL is inserted is transmitted to the user's personal computer (S51).

  In this embodiment, when a user accesses a Web page for shopping, an advertisement such as a product having a price lower than the price of the product related to shopping is inserted and transmitted in consideration of the relationship between products. Therefore, it is possible to increase opportunities to purchase products related to advertisements.

(Third embodiment)
In the above-described embodiment, the advertisement index database (FIG. 4) is searched using the numerical information acquired by the numerical information acquisition unit 4 as it is. In this embodiment, the numerical value acquired by the numerical information acquisition unit 4 is used. Based on the information, numerical information for search is newly determined, and the advertisement index database is searched. Therefore, in the above-described embodiment, when creating the advertisement index database, a numerical value larger than the price of the product related to the advertisement is set as numerical information for search, but in this embodiment, such consideration is not performed. The price of the product related to the advertisement itself is used as numerical information for searching.
[Overall view]
FIG. 9 is a diagram illustrating a functional configuration of the anchoring navigation advertisement server 1. The server 1 includes a Web page access request receiving unit 2, a Web page numerical value correspondence database 3, a numerical information acquisition unit 4, an insertion content search numerical value determination unit 5, an insertion content database 6, and an insertion content acquisition unit 7. , A Web page content insertion unit 8, a content transmission unit 9, and an operation result recording unit 10. Among these, the difference from the first embodiment is an insertion content search numerical value determination unit 5 and an operation result recording unit 10.

  The inserted content search numerical value determination unit 5 is a part that determines the price of a product or the like into which the advertising content is to be inserted based on the numerical information acquired by the numerical information acquisition unit 4. As described above, in the present embodiment, since the inserted content database 6 holds the price of the product or the like related to the advertisement as it is as a search key, the insertion content search numerical value determination for determining an appropriate key in determining the search key is performed. Part 5 is provided.

  Specifically, when the numerical information included in the Web page is acquired by the numerical information acquisition unit 4, a numerical value smaller than the numerical information is determined for searching the insertion content database 6. Such numerical values are inherently innumerable, but for simplicity, numerical information may be calculated by multiplying a predetermined ratio. For example, if the predetermined ratio is 0.8 and the numerical information is 10,000, the numerical information for search is determined to be 8,000. However, in order to improve the advertisement browsing effect, 0.8 is not always optimal, and there may be another way of determining. Therefore, in the present embodiment, a method is adopted in which the determination method is optimized while reflecting the advertisement browsing effect. This method will be described later.

  When the user sees the advertisement content inserted and displayed in the web page and reacts, such as clicking on that part, the operation result recording unit 10 stores the result in the insertion advertisement hit rate table (FIG. 12). Record. This result is reflected in the determination of the search key of the insertion content database 6 in the insertion content search numerical value determination unit 5.

[Hardware configuration of anchoring navigation advertising server 1]
The hardware configuration of the anchoring navigation advertisement server 1 is the same as that of the first embodiment, but the control device 30 is mainly provided in the inserted content search numerical value determination unit 5 and the operation result recording unit 10 shown in FIG. Correspond.

[Index database]
FIG. 10 is a diagram showing a numerical index database in the present embodiment. The difference from FIG. 3 is that the numerical value column is not a range but a single numerical value. This means that one numerical value included in the Web page is associated with the Web page, and this numerical value is multiplied by a predetermined ratio to obtain a numerical value for search (price). Meaningful in relation to (FIG. 11). This numerical value is collected and extracted by crawling as described, but when a Web page includes a plurality of numerical values, the largest one of them is used.

  FIG. 11 is a diagram showing an advertisement index database in the present embodiment. The difference from FIG. 4 is that the price column is not a range but a single price, as in FIG. This is because the price of the product or the like related to the advertisement is directly used as a search key, so that the price of the price to be searched is precisely determined according to the purpose of this embodiment.

[Hit rate table]
FIG. 12 is a diagram showing an insertion advertisement hit rate table. When a user requests access to a Web page, if an advertisement such as a product whose price is numerically smaller than the numerical value (including price) included in the Web page is inserted and displayed, it is included in the Web page Due to the anchoring effect of numerical values, users can feel that the price of goods related to advertisements is high, and it can be expected to increase the possibility of purchase, but it is effective to display how much "small price" There is a big factor that you can't know if you do it through trial and error. Therefore, it is desirable to perform an operation of finding a more effective ratio from various ratios by reflecting the reaction result of the user. This table is a table for that purpose.

  In order to calculate the “small price”, the ratio starts from 0.9, and is arranged in order of 0.8, 0.7,. Then, for each ratio, the total number of advertisements displayed and the number of hits that the user has reacted to the advertisement are counted, and the absolute hit ratio obtained by dividing the latter by the former is obtained. Then, a relative hit rate representing the absolute hit rate ratio is obtained. The relative hit rate is the absolute hit rate divided by the total absolute hit rate. Therefore, the total relative hit rate is 1. Of course, since the absolute hit rate varies, the ratio of the highest absolute hit rate (for example, the ratio of 0.5 in this case) may always be used. It would be more reasonable to decide to distribute the ratio of the numerical values (price) used according to. Therefore, the number of times of using the numerical value (price) of each ratio is distributed based on the relative hit rate.

  According to FIG. 12, since the relative hit rate with a ratio of 0.5 is 0.273, 27.3% of the number of display times is set to have a ratio of 0.5. However, since the relative hit rate is not 0 (0.055), the ratio 0.9 is used for 5.5% of the number of display times.

  In this way, a ratio with a high absolute hit rate is often used, but other ratios are not used at all, and it is possible to deal with users who are responsive to other ratios. In addition, even when the absolute hit rate changes with the time environment, it is possible to adapt appropriately. In addition, although the division of the ratio was set from 0.9 to 0.1, it may be coarser or finer than that.

[Processing flow when requesting Web page]
A processing flow at the time of requesting a Web page will be described based on FIG. When the anchoring navigation advertisement server 1 receives a Web page request from the user (S10), the numerical index database (FIG. 10) is referred to and a numerical value included in the Web page is acquired (S22).

  Next, based on the acquired numerical value, a ratio to be applied is obtained based on the insertion advertisement hit rate table (FIG. 12), and a search price is determined (S23). Then, 1 is added to the total number of the determined ratio (S24). That is, the control device 30 of the anchoring navigation advertisement server 1 functions as the inserted content search numerical value determination unit 5.

  Next, based on the determined price, an advertisement URL is acquired with reference to the advertisement index database (FIG. 11) (S31). Then, the acquired advertisement URL is inserted into the Web page (S40). Next, the Web page in which the advertisement URL is inserted is transmitted to the user's personal computer (S50).

  Next, when the advertisement content in the Web page displayed on the user's personal computer screen is clicked by the user, 1 is added to the number of hits of the ratio in the insertion advertisement hit rate table (FIG. 12), and the absolute hit rate And calculate the relative hit rate. The result is recorded in the insertion advertisement hit rate table (FIG. 12) (S60). That is, the control device 30 and the storage device 41 of the anchoring navigation advertisement server 1 function as the operation result recording unit 10.

(Fourth embodiment)
In the above-described embodiment, advertisement content such as a product whose price is numerically smaller than the numerical value included in the web page (including the shopping web page) requested by the user is inserted into the web page, and the advertisement is performed by the anchoring effect. The purpose was to increase the opportunities to purchase products related to

  However, in this embodiment, when a user makes an access request to an advertisement Web page, news including a numerical value that is numerically larger than the price of the product or the like related to the advertisement is inserted into the Web page, and an anchor based on the numerical value is inserted. The purpose is to increase the opportunity to purchase a product or the like related to the advertisement that the user is requesting access by the ring effect.

[Overall view]
The overall view is the same as the overall view (FIG. 1) of the first embodiment, and a description thereof will be omitted.

[Index database]
FIG. 14 is a diagram showing a news index database in the present embodiment. The news index database is one of the insertion content databases 6. The correspondence relationship between the price range and the news URL is held, and this indicates, for example, the URL of the news content to be inserted into the advertisement web page of the product or the like corresponding to the price range of 2,000 to 3,000. In addition, the news content of the URL includes numerical information exceeding the price range, for example, numerical information such as “10,000 people”. This news index database collects news content in advance by crawling technique, extracts numerical information contained in it, and inserts the news for advertisements in any price range according to the numerical information It is determined in advance whether it should be used as content.

[Processing flow when requesting Web page for advertisement]
A processing flow at the time of requesting an advertisement Web page will be described with reference to FIG. When the anchoring navigation advertisement server 1 receives a request for an advertisement Web page from the user (S110), news including a numerical value larger than the price of the advertisement target product or the like is simultaneously displayed, and the product related to the advertisement or the like. Processing to promote the purchase establishment of.

  First, referring to the advertisement index database (FIG. 4), the price range (numerical range) of the target product for advertisement is acquired (S120). Next, the news index database (FIG. 14) is searched using the acquired price range as a search key, and the URL of the news content to be inserted into the Web page of the advertisement is acquired (S130). Then, the acquired URL is inserted into the web page of the advertisement (S140). Next, the Web page of the advertisement in which the news URL is inserted is transmitted to the user's personal computer (S150).

(Fifth embodiment)
In the fourth embodiment, the news index database (FIG. 14) is created in advance while determining which price range the news content should be inserted into according to the numerical information included in the news content. It was assumed that However, when a user makes an access request for an advertisement Web page, news content including appropriate numerical information may be found while making a determination each time. As in the third embodiment, the present embodiment provides a technique for finding numerical information having a large effect reflecting the user's reaction performance.

[Overall view]
The overall view is the same as the overall view (FIG. 9) of the third embodiment, and a description thereof will be omitted.

[Index database]
FIG. 16 is a diagram showing a news index database in the present embodiment. The news index database is one of the insertion content databases 6. Correspondence between numeric values and news URLs is held. The numerical value means a numerical value included in the news content specified by the news URL. For example, if the news content includes numerical information such as “10,000 people”, the numerical value is “10,000”.

[Hit rate table]
FIG. 17 is a diagram showing an inserted news hit rate table. The structure is the same as that of the insertion advertisement hit rate table (FIG. 12), but the ratios are arranged in order of 1, 1.1, 1.2, 1.3,. This is to find the most effective “degree of size” in order to obtain news content including a numerical value larger than the price of the product included in the Web page of the advertisement requested by the user. Since the usage method is the same as that of the insertion advertisement hit rate table (FIG. 12), description thereof is omitted.

[Processing flow when requesting Web page for advertisement]
Based on FIG. 18, the processing flow at the time of a request for an advertisement Web page will be described. The anchoring navigation advertisement server 1 receives a request for an advertisement Web page from the user (S110), and searches the advertisement index database (FIG. 11) to acquire the price of the advertisement target product (S121).

  Next, based on the acquired price, a ratio to be applied this time is obtained based on the inserted news hit rate table (FIG. 17), and a numerical value for search is determined (S122). Then, 1 is added to the total number of the determined ratio (S123). That is, the control device 30 of the anchoring navigation advertisement server 1 functions as the inserted content search numerical value determination unit 5.

  Next, based on the determined numerical value, a news URL is obtained by referring to the news index database (FIG. 16) (S131). Then, the acquired news URL is inserted into the web page of the advertisement (S140). Next, the Web page of the advertisement in which the news URL is inserted is transmitted to the user's personal computer (S150).

  Next, when the user proceeds to the purchase process for the product related to the advertisement requested by the user himself, 1 is added to the number of hits of the ratio in the inserted news hit rate table (FIG. 17), and the absolute hit rate and the relative hit rate are added. Calculate the rate. The result is recorded in the inserted news hit rate table (FIG. 17) (S160). That is, the control device 30 and the storage device 41 of the anchoring navigation advertisement server 1 function as the operation result recording unit 10.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the function structure of the anchoring navigation advertising server 1 which concerns on the 1st Embodiment of this invention. It is a figure which shows the hardware constitutions of the anchoring navigation advertising server 1 which concerns on the 1st Embodiment of this invention. It is a figure which shows the numerical index database which concerns on the 1st Embodiment of this invention. It is a figure which shows the advertisement index database which concerns on the 1st Embodiment of this invention. It is a figure which shows the processing flow at the time of the request | requirement of the web page which concerns on the 1st Embodiment of this invention. It is a figure which shows the price index database which concerns on the 2nd Embodiment of this invention. It is a figure which shows the related genre table which concerns on the 2nd Embodiment of this invention. It is a figure which shows the processing flow at the time of the request | requirement of the web page which concerns on the 2nd Embodiment of this invention. It is a figure which shows the function structure of the anchoring navigation advertising server 1 which concerns on the 3rd Embodiment of this invention. It is a figure which shows the numerical index database which concerns on the 3rd Embodiment of this invention. It is a figure which shows the advertisement index database which concerns on the 3rd Embodiment of this invention. It is a figure which shows the insertion advertisement hit rate table which concerns on the 3rd Embodiment of this invention. It is a figure which shows the processing flow at the time of the request | requirement of the web page which concerns on the 3rd Embodiment of this invention. It is a figure which shows the news index database which concerns on the 4th Embodiment of this invention. It is a figure which shows the processing flow at the time of the request | requirement of the web page which concerns on the 4th Embodiment of this invention. It is a figure which shows the news index database which concerns on the 5th Embodiment of this invention. It is a figure which shows the insertion news hit rate table which concerns on the 5th Embodiment of this invention. It is a figure which shows the processing flow at the time of the request | requirement of the web page which concerns on the 5th Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Anchoring navigation advertisement server 2 Web page access request receiving part 3 Web page numerical value correspondence database 4 Numerical information acquisition part 5 Inserted content search numerical value determination part 6 Inserted content database 7 Inserted content acquisition part 8 Web page content insertion part 9 Content transmission part DESCRIPTION OF SYMBOLS 10 Operation result recording part 20 Bus line 30 Control apparatus 31, 32 CPU (Central Processing Unit)
33 Communication I / F (I / F: Interface)
34 Main memory 35 BIOS (Basic Input Output System)
36 Display Device 37 I / O Controller 38 Input Device 39 Hard Disk 40 Semiconductor Memory 41 Storage Device

Claims (11)

A web page access request receiving unit that accepts a web page access request from a user;
A Web page numerical value correspondence database that holds information relating to the correspondence between the Web page and the numerical value included in the Web page;
Using the Web page numerical value correspondence database, a numerical information acquisition unit that acquires information related to a numerical value included in a Web page related to an access request received by the Web page access request reception unit;
An insertion content database that holds information related to a numerical value having a certain relationship with a numerical value included in content to be inserted into a web page, and information related to the correspondence relationship with the content;
The Web page access request receiving unit uses the inserted content database, based on the numerical value information for searching the inserted content database, which is determined based on the numerical value information acquired by the numerical value information acquiring unit. An insertion content acquisition unit that acquires information related to content to be inserted into the Web page according to the received access request;
A web page content insertion unit that inserts into the web page information indicating content related to the information acquired by the insertion content acquisition unit;
A content transmission unit for transmitting to the user the web page in which information indicating content is inserted by the web page content insertion unit;
An anchoring navigation advertising server comprising: The content to be inserted into the web page related to the information held in the inserted content database is advertising content related to a product or service,
The anchoring navigation advertisement server according to claim 1, wherein the numerical value included in the content to be inserted into the Web page related to the information held in the inserted content database is a price of the product or service. The information related to the numerical value having a certain relationship with the numerical value included in the content to be inserted into the web page related to the information held in the inserted content database is information related to a numerical value greater than the price of the product or service,
The information regarding the numerical value used for the search of the insertion content database in the said insertion content acquisition part is the same as the information regarding the numerical value acquired by the said numerical information acquisition part. Anchoring navigation ad server. The information related to the numerical value having a certain relationship with the numerical value included in the content to be inserted into the web page related to the information held in the inserted content database is information related to the same numerical value as the price of the product or service,
An insertion content search numerical value determination unit that determines a numerical value smaller than the numerical value as information related to a numerical value used for searching the insertion content database based on information related to the numerical value acquired by the numerical information acquisition unit. The anchoring navigation advertising server according to claim 2. An operation result recording unit that records a result of an operation performed by the user on the Web page transmitted to the user by the content transmission unit;
The inserted content search numerical value determining unit determines information related to a numerical value used for searching the inserted content database based on a result of an operation performed by a user recorded by the operation result recording unit. The anchoring navigation advertising server according to claim 4. The web page related to the access request received by the web page access request receiving unit is a web page related to shopping,
The content to be inserted into the Web page related to the information acquired by the insertion content acquisition unit is advertisement content related to a product or service related to the product or service related to the shopping. 5. The anchoring navigation advertising server according to any one of 5 above. The web page from which the web page access request receiving unit accepts an access request from a user is an advertisement web page,
The anchoring navigation advertisement server according to claim 1, wherein the content to be inserted into the Web page is content related to news. The information related to the numerical value having a certain relationship with the numerical value included in the content to be inserted into the web page related to the information held in the inserted content database is information related to a numerical value smaller than the numerical value included in the content related to the news,
The information related to the numerical value used for searching the insertion content database in the inserted content acquisition unit is the same as the information related to the numerical value acquired by the numerical information acquisition unit. Anchoring navigation ad server. The information related to the numerical value having a certain relationship with the numerical value included in the content to be inserted into the web page related to the information held in the inserted content database is information related to the same numerical value as the numerical value included in the content,
An insertion content search numerical value determination unit that determines a numerical value larger than the numerical value as information related to a numerical value used for searching the insertion content database based on information related to the numerical value acquired by the numerical information acquisition unit. The anchoring navigation advertising server according to claim 7. An operation result recording unit that records a result of an operation performed by the user on the Web page transmitted to the user by the content transmission unit;
The inserted content search numerical value determining unit determines information related to a numerical value used for searching the inserted content database based on a result of an operation performed by a user recorded by the operation result recording unit. The anchoring navigation advertising server according to claim 9. A method for advertising by a server connected to the Internet,
A web page access request receiving step for accepting a web page access request from a user;
Using a Web page numerical value correspondence database that holds information related to the correspondence between the Web page and the numerical value included in the Web page, the numerical value included in the Web page related to the access request received in the Web page access request receiving step A numerical information acquisition step for acquiring such information;
Obtained by the numerical information acquisition step using an insertion content database that holds information relating to numerical values having a certain relationship with the numerical values included in the content to be inserted into the Web page and information relating to the corresponding relationship with the content Information related to the content to be inserted into the Web page related to the access request received in the Web page access request receiving step based on the information related to the numerical value for searching the insertion content database determined based on the information related to the numerical value Insert content acquisition step for acquiring,
Web page content insertion step of inserting information indicating the content related to the information acquired by the insertion content acquisition step into the Web page;
A content transmission step of transmitting to the user the web page in which information indicating content is inserted in the web page content insertion step;
An anchoring navigation advertising method comprising:

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