JP4505389B2 - Advertisement content transmission system and advertisement content transmission method - Google Patents

Advertisement content transmission system and advertisement content transmission method Download PDF

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JP4505389B2
JP4505389B2 JP2005213883A JP2005213883A JP4505389B2 JP 4505389 B2 JP4505389 B2 JP 4505389B2 JP 2005213883 A JP2005213883 A JP 2005213883A JP 2005213883 A JP2005213883 A JP 2005213883A JP 4505389 B2 JP4505389 B2 JP 4505389B2
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conversion
word
browser terminal
search
list
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JP2007034464A (en
JP2007034464A5 (en
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郁雄 北岸
衣織 西田
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ヤフー株式会社
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Description

  The present invention relates to a computer system that provides advertisement content for browsing by a browser in a process of performing an information search based on a search keyword received from a browser terminal.

  The most common method for obtaining information using the Internet is to use a search site. At the search site, a function called “search front” by the WWW server and a well-known search engine are used to return a Web page serving as an information search service to the computer (browser terminal) that implements the accessed browser, and the browser terminal A search keyword is received, and the search engine searches a record database that stores and manages huge records based on the search keyword. Then, a Web page (search result page) listing the corresponding records is returned to the browser via the search front.

  Currently, the search site that serves as a contact point for information search is the Web site that Internet users browse the most, and for users, the information acquisition route starting from the search site is the most reliable and general information acquisition. It is a route. However, on the other hand, the user uses the information acquisition route starting from the advertising content posted on the Web page as one of the routes for reaching the target information. In other words, with the spread of Internet use, Web pages become advertising media that change to paper, and advertising content such as advertising texts and banners posted on Web pages itself has links to Web sites intended by advertisers. Is set. Then, by matching the contents of the website and the advertiser's product, there is a case where the user's interest is directed to the advertisement content and finally led to the advertiser's own website. It is.

  In fact, a search site (for example, http://www.yahooo.co.jp) that is currently open on the Internet links a search engine with an advertisement database that stores and manages a large number of advertising computers. When a search result is presented to the browser terminal based on the search keyword sent from, advertisement content corresponding to the search keyword is presented on the advertisement result page.

  The purpose of the user searching for information is not the record obtained by using the search site but the information source that is the origin of the record at the link destination set in the record. In many cases, this information source is a website such as a company home page where an advertiser who has been advertising content wants to finally guide the user. In other words, the link destination set in the advertisement content and the link destination set in the record may actually be the information source intended by the user.

  Nevertheless, in the conventional search site, the advertisement content is presented only after the search result is presented at the search site. Considering the time and effort required to accept search keywords and return search result pages, it is not efficient. The purpose of the search site is to guide users to the desired information source quickly and reliably. Therefore, it is expected to use the advertising content posted on the search site more effectively. Also, for advertisers, there is no opportunity for users to view their own advertising content until the search result page is sent, and users are more interested in advertising content by browsing more advertising content. The so-called “exposure effect” that comes naturally can not be expected.

The present invention has been made in view of the above problems, and its purpose is to provide a search site serving as a contact point for acquiring information on the Internet, and the advertisement content posted on the site is also used as a contact point for information search. It is to realize an advertising content transmission system that reduces the processing time and communication traffic generated by an information search procedure using a conventional search site and provides a comfortable and reliable information search environment to the user.

Of the present invention for achieving the above object, the first invention is:
Japanese conversion means for receiving character information keyed in the process of inputting a search keyword from a browser terminal and extracting a conversion word obtained by converting the character information into Kana-Kanji
Make a list of the conversion language, and the conversion word list sending means for sending to the browser terminal,
Said if the information to the effect that the selected one of the conversion word of a list of conversion language from the browser terminal that has sent the list of the conversion word has been sent, the selected transform words, the search keyword candidate advertisements queries the advertisement database content is stored in association, the advertising content acquisition means for acquiring the advertisement content and the search keyword candidate is correspondence which corresponds to the conversion word,
Advertising content transmitting means for transmitting the acquired advertising content to the browser terminal;
It was set as the advertising content transmission system provided with.

Also, the record retrieval means for returning the record corresponding to query the search keywords that have been sent from the browser terminal records database to the browser terminal,
Keyword storage means for storing a search keyword query history to the record database by the record search means ;
Based on the search keyword inquiry history , a plurality of search keywords at the time of search are associated with each other as related words, and the frequency of searching for each set of related words is associated and stored in the related word database Word storage means ;
Japanese conversion means for receiving character information keyed in the process of inputting a search keyword from a browser terminal and extracting a conversion word obtained by converting the character information into Kana-Kanji
Make a list of the conversion language, and the conversion word list sending means for sending to the browser terminal,
When the information indicating that one of the conversion word is selected in the list of the conversion word from the browser terminal has been sent, it queries the converted word in the associated word database, associated corresponding to the converted word Related word extracting means for extracting words;
Creating a list of the extracted related terms and sending the related terms list to the browser terminal;
When the associated word information to the effect that select the relevant language from the browser terminal that has sent the list to come been sent, and the selected converted word and the selected related words, the corresponding search keyword candidate and advertising content An advertisement content acquisition means for referring to the advertisement database stored and acquiring the advertisement content associated with the search keyword candidate corresponding to the conversion word and the related word ;
Advertising content transmitting means for transmitting the acquired advertising content to the browser terminal;
An advertising content transmission system provided with a second invention is provided.

According to a third invention, in the first invention, when a browser terminal that has been accessed by designating a predetermined URL has a search keyword input field and a search instruction at the browser terminal, the search keyword input field is input. A search window page sending means for sending a search window page including a function for sending a search keyword and a control program interpreted and executed by the browser terminal ;
The control program is
A function for sending the key input information in the character input process to the Japanese conversion means one by one when there is a character input in the search keyword input field in the browser terminal;
A function of inputting the kana characters sent from the Japanese conversion means into the keyword input field;
When there is a predetermined key input corresponding to the conversion instruction in the browser terminal, a function of sending the kana characters input in the keyword input field to the Japanese conversion means;
A function for displaying the conversion word list sent from the Japanese conversion means and enabling selection of conversion words in the list;
When one conversion word is selected from the conversion word list sent by the browser terminal, a function of transmitting selection information of the conversion word to the advertisement content transmission unit;
A function of displaying the advertising content transmitted from the advertising content presentation means;
When there is a confirmation instruction in a state where one conversion word is selected from the conversion word list sent by the browser terminal, a function of inputting the conversion word in the keyword input field;
An advertising content transmission system including

According to a fourth aspect of the present invention, in the second aspect of the invention, when a browser terminal that has been accessed by designating a predetermined URL is input to the search keyword input field and a search instruction is given at the browser terminal, the search keyword input field is input. Provided with a search window page sending means for sending a search window page including a function for sending the search keyword and a control program interpreted and executed by the browser terminal ,
The control program is
A function for sending the key input information in the character input process to the Japanese conversion means one by one when there is a character input in the search keyword input field in the browser terminal;
A function of inputting the kana characters sent from the Japanese conversion means into the keyword input field;
When there is a predetermined key input corresponding to the conversion instruction in the browser terminal, a function of sending the kana characters input in the keyword input field to the Japanese conversion means;
A function for displaying a conversion word list returned from the Japanese conversion means and enabling selection of conversion words in the list;
When one conversion word is selected from the returned conversion word list in the browser terminal, a function of sending selection information of the conversion word to the related word extraction unit;
When one related word is selected from the returned related word list in the browser terminal, a function of sending selection information of the related word to the advertisement content transmitting unit;
A function of displaying the advertising content returned from the advertising content transmitting means;
When one related word is selected from the related word list and there is a confirmation instruction while selecting one conversion word in the conversion word list on the browser terminal, the selected conversion word and the confirmation instruction are given. A function for inputting a related word into the keyword input field;
An advertising content transmission system including

In the second or fourth aspect of the invention, when the information indicating that one conversion word in the conversion word list is selected is sent from the browser terminal, the advertising content presentation unit displays the conversion word. An advertisement content transmission system for referring to the advertisement database to obtain corresponding advertisement contents and returning the advertisement contents to the browser terminal is a fifth invention.

The content transmission methods corresponding to the first and second inventions are the sixth and seventh inventions.

According to the advertising content transmission system and method of the present invention, advertising content is presented to the user while the user is searching for information using a search site. As a result, the processing and time required for sending the search keyword to the search site and returning the search result is eliminated, and more advertising content that is likely to be of interest to the user is presented. Thereby, it is possible to guide the user to the intended information source without performing the search process. Advertisers have more opportunities to see their advertising content in the eyes of users, and can expect great advertising effects.

=== Advertising Content Presentation System ===
FIG. 1 shows a network configuration including an advertising content presentation system in an embodiment of the present invention. The advertisement content presentation system 1a is a computer system connected to the Internet 40, and includes a WWW server 2 that performs HTTP communication with a computer (browser terminal) 30 in which a browser is mounted. The search front unit 3 is a function realized by the WWW server 2. The search engine unit 4, the record database 5, the query database 6, the dictionary database 7, the kana character conversion unit 8, the kana-kanji conversion unit 9, and the advertisement content presentation unit 10 are included.

  The record database 5 stores and manages a large number of records. When the search engine unit 4 receives the search keyword sent from the browser terminal 30 via the search front unit 3, the search database unit 5 queries the record database 5 for the search keyword. The corresponding record is extracted and the record is output to the search front unit 3. The query database 6 stores and manages a log of search keywords accepted by the search engine unit 4 during past searches.

  The dictionary database 7 stores and manages the correspondence between a character string in Roman letters and a Kana character, and the correspondence between a Kana character string and a Kanji character. Also, in the dictionary database 7, based on the management information in the query database 6, when there are a plurality of phrases that are homophones (tableware, loom, etc.) for the same kana character string, the search keyword is included in each phrase. Are associated with the received frequency.

  The kana character conversion unit 8 obtains the input information of each key of the browser terminal 30 one by one, and inquires the dictionary database 7 for the permutation of the input information corresponding to the alphabet character code, and corresponds to the alphabet character string. Convert to Kana and output. For example, if there was a key input in the order of “s” “h” “o”, the kana “sho” was output when the last “o” was acquired, and the key input was accepted in the same manner thereafter. When the key sequence corresponding to the kana is recognized, the kana character is output.

  When there is a predetermined key input from the browser terminal 30, the kana-kanji conversion unit 9 inquires the dictionary database 7 for the kana character string obtained and converted so far, and outputs the corresponding phrase as a conversion word. Also, if there are multiple conversion words that have the same syllables in the same “reading”, a predetermined number of conversion words are listed in order from the top based on the corresponding frequency, and the predetermined number of conversion words Create and output a conversion word list containing words. Specifically, for example, if there is a key input “shokki”, the kana character conversion unit 8 converts “shock” into a kana character, and if there is a space key input next, the kana-kanji conversion unit 9 lists and outputs “tableware”, “loom”, “shock”, “shock”, and so on for the “shock”, in order of the corresponding frequencies, including flat and katakana. Note that the dictionary database 7 does not manage the frequency of search opportunities for homophones based on the query database 6 and associates the order in which the homophones are listed in advance, or the kana-kanji conversion unit 9 uses the dictionary. The conversion word list may be created by randomly changing the order of a plurality of homophones acquired from the database 7 at random.

  In addition, an advertisement database 20 that can communicate with the advertisement content presentation system 1a is installed. The advertisement database 20 stores a large number of advertisement contents deposited from the advertiser in the accompanying external storage 1, and a search keyword for each advertisement content. Words and collocations that are supposed to be specified in are stored and managed in association with each other. For example, if the advertiser is a consumer electronics manufacturer, the advertising content deposited from the advertiser is associated with the word of the manufacturer's product (TV, refrigerator, etc.) as a search keyword. When a conversion word is input as a word or a collocation, the corresponding advertisement content is output.

  When the conversion word is selected and the conversion word selection information is sent to the browser terminal 30 that has sent the conversion word list, the advertisement content presentation unit 10 of the advertisement content presentation system 1a selects the conversion word in the advertisement database 20. The converted word is queried to search the corresponding record, and the output advertising content is returned to the browser terminal 30.

  The advertising content presentation system 1a according to the present embodiment, with the above configuration, converts the alphabet keyed in the process until the search keyword is determined on the browser terminal 30 to output a conversion word, and matches the conversion word. Provides an advertisement presentation service that sends advertisement content to the browser terminal.

  In the advertising content presentation system 1a, each functional block (2 to 10) may be configured by an individual computer, or may be realized by executing a program appropriately installed on one or more computers. Good. Further, the advertisement database 20 may be included in the advertisement content presentation system 1a.

=== Search window page ===
The advertisement content presentation system 1a includes a web page (search window) including a program (control program) for allowing the browser terminal 30 that has accessed the search front unit 3 by specifying a predetermined URL to use the advertisement presentation service. Page). FIG. 2 shows an outline of the search window page. In the present embodiment, the WWW server 2 publishes a portal site, and the search window page 50 has a screen configuration as the home page of the portal site as well as the home page of the search site. In this example, a search keyword input field 51, a send button 52 for sending the search keyword entered in the input field as a query to the search engine unit 4, a link 53 to a home page for each service provided by the portal site, A directory 54 or the like for searching for each record by using a category corresponding to the content as a clue is described.

=== Advertising presentation service ===
FIG. 3 shows the flow of processing related to the advertisement presentation service. 4 to 11 show screen transitions of Web pages displayed on the browser terminal 30 during the service provision process. In the search window page 50, a hyperlink for obtaining a control program is set in an HTML document describing its own screen configuration. When the browser terminal 30 obtains the HTML describing the search window page 50, the browser terminal 30 interprets the HTML and displays the screen of the search window page 50, and obtains a control program identified by a predetermined URL of the advertisement content presentation system 1a. (S1 to s3). In this embodiment, it is assumed that the control program is a JAVA (registered trademark) applet and the JAVA execution environment is installed in the browser terminal 30. Of course, the code of the control program body in an appropriate program language can also be written in the HTML describing the search window page 50.

  When the browser terminal 30 interprets and executes the control program, first, when there is a character input from the keyboard to the search keyword input field 51, the key input information in the character input process is sent to the kana character conversion unit 8 one by one (s4). , S5). For example, if “s” is key-input, the character 55 of “s” is input to the search keyword input field 51 (FIG. 4), and the character code is given to the kana character conversion unit 8. The kana character conversion unit 8 acquires the character code that is successively input and sent from the browser terminal 30 and inputs “s”, “h”, and “o”, and the permutation of the acquired characters is converted to a kana character. If it is associated, the kana character code is returned to the browser terminal 30. The browser terminal 30 inputs a kana character 56 corresponding to the kana character code returned from the kana character conversion unit 8 to the keyword input field 51 by the control program (FIG. 5, s6 to s8).

  When kana characters are successively input to the search keyword input field 51 in the browser terminal 30 (s4 to s9 → s4), when a predetermined key (space key in this embodiment) is input at a certain time (FIG. 6). Then, using this input as a conversion instruction, the kana characters that have been input in the keyword input field 51 are sent to the kana-kanji conversion unit 9 (s4 to s9 → s10).

  The kana-kanji conversion unit 9 returns a conversion word list created by extracting conversion words corresponding to the sent kana characters to the browser terminal 30 (s11, s12). At the beginning when the conversion word list 57 is sent from the kana-kanji conversion unit 9, the browser terminal 30 sets the highest conversion word 58a in the list 57 to a selected state (FIG. 7). In this embodiment, the conversion word being selected is highlighted. Then, the control program causes the browser terminal 30 to send selection information about the conversion word 58a that is initially selected to the advertisement content presentation unit 10 (s13 to s15). The conversion word selection information may be the character code of the selected conversion word, or the sent conversion word list 57 and the rank of each conversion word (58a, 58) in the list 57. It is managed by the kana-kanji conversion unit 9 so that the browser terminal 30 is sent information for identifying the conversion word list 57 and the rank in the list 57 of the selected conversion words (58a, 58). Good.

  The advertising content presentation unit 10 queries the advertising database 20 for the conversion word 58a sent from the browser terminal 30 and returns the corresponding advertising content (s16 to s18). Then, the returned advertising content is sent to the browser terminal 30 (s19). The browser terminal 30 displays the sent advertisement content 61 side by side in the conversion word list 57 by the control program (FIG. 8, s20). In this example, an area 60 for displaying the advertisement content 61 is provided, and the area 60 is displayed so as to overlap the search window page 50. The advertisement content 61 includes a link to a web page intended by the advertiser, such as the advertiser's home page, and the mouse cursor 59 is overlapped with the link description position on the browser terminal 30 and left-clicked. If a link instruction operation is performed, the linked Web page is delivered to the browser terminal 30 and displayed.

  When the browser terminal 30 designates another conversion word 58 with the mouse cursor 59, the designated conversion word 58 is selected. Then, the browser terminal 30 sends the character code of the selected conversion word again to the advertisement content presentation unit 10 to have the advertisement content 61 corresponding to the conversion word 58 sent to the user for viewing (see FIG. 9, s14-s20). Accordingly, each time the mouse cursor 59 is moved on the conversion word list 57, the conversion words (58a, 58) are sequentially selected, and the advertisement contents 61 searched based on the conversion word (58a, 58) being selected are successively displayed. Is displayed. As a result, for the advertiser, even if the advertisement is not related to the information intended by the user, the advertisement is exposed to the eyes of the user, so that an advertising effect can be expected. In addition, for the conversion word (58a, 58) finally selected by the user, the advertisement content 61 that may be obtained directly by the user is presented, and in some cases the record database 5 There is a possibility that the user can obtain the target information before executing the search process. If record search processing is not executed, time and communication traffic related to record search processing can be saved. The processing load related to the record search process in the advertisement content presentation system 1a can also be reduced.

  If the presented advertisement content 61 is not the starting point for the information source intended by the user, a predetermined confirmation operation such as clicking the right button of the mouse on the conversion word 58 being selected, The selected conversion word 58 is entered as a search keyword 62 in the search keyword input field 51 (FIG. 10, s21, s22). Then, when the search button 52 is instructed and the confirmation operation is performed, the search keyword 62 is sent to the search front unit 3, and the search front unit 3 gives the search keyword 62 to the search engine unit 4 and acquires the corresponding record. Then, a web page (search result page) listing the records is created and returned to the browser terminal (s23 to s29), and the browser terminal displays the search result page (s30 in FIG. 11).

=== Presentation of advertising content by AND search ===
In the above embodiment, the advertisement content 61 is presented when the conversion word (58a, 58) is selected. However, in many cases, the user executes an AND search using a plurality of search keywords in order to acquire the target record more reliably. Therefore, in order to increase the probability that a record describing the target information is searched, an appropriate combination of a plurality of search keywords is presented in the AND search, and even in the process of searching for a record by the appropriate combination, You may make it show the advertising content applicable to the word used as the candidate of a some search keyword. As a result, the user can obtain the target information with higher probability before executing the record search process.

  Hereinafter, a method of presenting advertisement content by AND search will be described. FIG. 12 is a functional block configuration of the advertising content presentation system corresponding to AND search. In the advertisement content presentation system 1b, a related word database 11 and a related word extraction unit 12 are added to the block configuration shown in FIG. Based on the management information of the query database 6, the related word database 11 uses a plurality of search keywords received at the AND search as related words, and associates the AND search execution frequency with each set of search keywords that are related words. Are stored and managed. When the conversion word (58a, 58) is selected by the browser terminal 30 that has sent the conversion word list 57 and the selection information of the conversion word (58a, 58) is sent, the related word extraction unit 12 The conversion word (58a, 58) is inquired to the related word database 11, and among the related words corresponding to the conversion word (58a, 58), a high-frequency related word is extracted with a predetermined number as an upper limit and output.

  FIG. 13 shows the flow of the advertisement content presentation service (advertisement and search presentation service) based on AND search. 14 to 18 show transitions of screens displayed on the browser terminal 30 in the process of providing the advertisement and search presentation service. The present service is the same as s1 to s14 in the flow shown in FIG. 3, and when the conversion word list 57 is sent, the control program displays this list 57 and the top of the list. The conversion word 58a is selected, and the selection information of the conversion word 58a is sent to the related word extraction unit 12 (s41). When the selection information about the conversion word 58a is sent from the browser terminal 30, the related word extraction unit 12 returns the related word list 80a created by extracting the related words corresponding to the conversion word 58a (s42, s43). Then, the browser terminal 30 displays the related word list 80a together with the converted word list 57 on the search window page 50 (s44). Even when the related word list 80a is returned, similarly to the conversion word list 57, the highest related word 81a of the related word list 80a is set to be selected (FIG. 14). In addition, not only in such an embodiment, in the initial state, any conversion word (58a, 58) in the conversion word list 57 is not selected, and any conversion word (58a, 58) in the conversion word list 57 is not selected. The selection information of the conversion word (58a, 58) may be sent to the related word extraction unit 12 at the time when selection is instructed. Further, when the conversion word is selected, the advertisement content corresponding to the conversion word may be returned to the browser terminal together with the related word list. In this case, when the related word list is returned to the browser terminal and displayed, none of the related words is selected, and when one related word in the related word list is selected, the related word is selected. What is necessary is just to send a new advertisement content to a browser terminal instead of the advertisement content being displayed by referring to the advertisement database for the conversion word inside.

  Then, the browser terminal 30 causes the control program to send the character codes of the conversion word 58a and the related word 81a to the advertisement content presentation unit 10 as selection information for the conversion word 58a and the related word 81a that are currently selected (s45, s46). ). The advertisement content presentation unit 10 makes an AND search by referring to the advertisement database 20 for the conversion word 58a and the related word 81a. When the advertising content 61 is returned from the advertising database 20, the advertising content 61 is returned to the browser terminal 30, and the browser terminal 30 displays the advertising content 71 (FIG. 15, s47 to s51).

  Here, when another conversion word 58 is designated with the mouse cursor 59 at the browser terminal 30, the designated conversion word 58 is selected. Then, the browser terminal 30 sends the character code of the selected conversion word to the related word extraction unit 12, has the corresponding related word list returned, and returns the returned related word list 80b to the original related word. It displays instead of the word list 80a (s14, s41 to s44). At this time, the top related word 81a in the related word list 80b is selected, and the selected conversion word 58 and the top related word 81a in the related word list 80b sent based on the conversion word 58 are displayed. Is sent to the advertisement content presentation unit 10, and the corresponding advertisement content 61 is returned to the browser terminal 30 and displayed (FIG. 16, s45 to s51).

  Next, when the mouse cursor 59 is moved to the related word list 80b in a state where a certain conversion word 58 is designated, the related words (81a, 81) can be selected while the designated conversion word 58 is highlighted. Then, when one related word 81 in the related word list 80b is designated with the mouse cursor 59, the conversion word 58 and the related word 81 being selected are sent again to the advertising content presentation unit 10, and the new advertising content 61 is displayed. It is displayed on the browser terminal 30 (FIG. 17).

  On the other hand, when a predetermined confirmation operation such as clicking the left button of the mouse in a state where the related word 81 is designated with the mouse cursor 59 following the converted word 58, the related word 81 determined as the selected converted word 58 is performed. Are input as search keywords (62, 82) to the search keyword input field 51 via a single-byte space (FIG. 18, s52, s53). Here, when an instruction / confirmation operation is performed on the search button 52 of the search window page 50, the browser terminal 30 sends the search keyword (62, 82) input in the search keyword input field 51 to the search front unit 3. . The search front unit 3 gives the search keyword (62, 82) sent to the search engine unit 4 and receives a corresponding record output by the search engine unit 4. Then, the received record is created on the search result page 70 and returned to the browser terminal 30, and the browser terminal 30 displays the search result page 70 (s54 to s61). When only the conversion word (58a, 58) is sent as a search keyword to the search engine unit 4, the mouse cursor 59 is placed in the display area of the conversion word list 57 and the target conversion word (58a, 58) is displayed. A confirmation operation is performed in the designated state, and only the designated conversion word (58a, 58) is input to the search keyword input field 51. Then, an instruction confirmation operation for the transmission button 52 is performed.

It is a functional block block diagram of the advertising content presentation system in the Example of this invention. It is the schematic of the search window page which the said advertisement content presentation system sends to a browser terminal. It is an implementation procedure figure of the advertising content presentation service which the said advertising content presentation system provides to a browser terminal. It is the screen schematic displayed on a browser terminal in the provision process of the said advertising content presentation service. It is the screen schematic displayed on a browser terminal in the provision process of the said advertising content presentation service. It is the screen schematic displayed on a browser terminal in the provision process of the said advertising content presentation service. It is the screen schematic displayed on a browser terminal in the provision process of the said advertising content presentation service. It is the screen schematic displayed on a browser terminal in the provision process of the said advertising content presentation service. It is the screen schematic displayed on a browser terminal in the provision process of the said advertising content presentation service. It is the screen schematic displayed on a browser terminal in the provision process of the said advertising content presentation service. It is the screen schematic diagram of the search result page which the said advertising content presentation system sends to a browser terminal. It is a functional block diagram of the advertising content presentation system in the other Example of this invention. It is an implementation procedure figure of the advertisement and search presentation service which the advertising content presentation system in the said other Example provides to a browser terminal. It is the screen schematic displayed on a browser terminal in the process of providing the said advertisement and search presentation service. It is the screen schematic displayed on a browser terminal in the process of providing the said advertisement and search presentation service. It is the screen schematic displayed on a browser terminal in the process of providing the said advertisement and search presentation service. It is the screen schematic displayed on a browser terminal in the process of providing the said advertisement and search presentation service. It is the screen schematic displayed on a browser terminal in the process of providing the said advertisement and search presentation service.

Explanation of symbols

1a, 1b Advertisement contents presentation system 2 WWW server 3 Search front part 4 Search engine part 5 Record database 6 Query database 7 Dictionary database 8 Kana character conversion part
9 Kana-Kanji conversion unit 10 Advertising content presentation unit 11 Related word database 12 Related word extraction unit 20 Advertising database 30 Browser terminal 50 Search window page 57 Conversion word list 61 Advertising content 70 Search result page 80a, 80b Related word list

Claims (7)

  1. Japanese conversion means for receiving character information keyed in the process of inputting a search keyword from a browser terminal and extracting a conversion word obtained by converting the character information into Kana-Kanji
    Make a list of the conversion language, and the conversion word list sending means for sending to the browser terminal,
    Said if the information to the effect that the selected one of the conversion word of a list of conversion language from the browser terminal that has sent the list of the conversion word has been sent, the selected transform words, the search keyword candidate advertisements queries the advertisement database content is stored in association, the advertising content acquisition means for acquiring the advertisement content and the search keyword candidate is correspondence which corresponds to the conversion word,
    Advertising content transmitting means for transmitting the acquired advertising content to the browser terminal;
    An advertising content transmission system comprising:
  2. A record search means for returning the record corresponding to query the search keywords that have been sent from the browser terminal records database to the browser terminal,
    Keyword storage means for storing a search keyword query history to the record database by the record search means ;
    Based on the search keyword inquiry history , a plurality of search keywords at the time of search are associated with each other as related words, and the frequency of searching for each set of related words is associated and stored in the related word database Word storage means ;
    Japanese conversion means for receiving character information keyed in the process of inputting a search keyword from a browser terminal and extracting a conversion word obtained by converting the character information into Kana-Kanji
    Make a list of the conversion language, and the conversion word list sending means for sending to the browser terminal,
    When the information indicating that one of the conversion word is selected in the list of the conversion word from the browser terminal has been sent, it queries the converted word in the associated word database, associated corresponding to the converted word Related word extracting means for extracting words;
    Creating a list of the extracted related terms and sending the related terms list to the browser terminal;
    When the associated word information to the effect that select the relevant language from the browser terminal that has sent the list to come been sent, and the selected converted word and the selected related words, the corresponding search keyword candidate and advertising content An advertisement content acquisition means for referring to the advertisement database stored and acquiring the advertisement content associated with the search keyword candidate corresponding to the conversion word and the related word ;
    Advertising content transmitting means for transmitting the acquired advertising content to the browser terminal;
    An advertising content transmission system comprising:
  3. In claim 1,
    A browser keyword that has been accessed by designating a predetermined URL, a search keyword input field, and a function for sending the search keyword entered in the search keyword input field when a search instruction is issued at the browser terminal; A search window page sending means for sending a search window page including a control program interpreted and executed by the terminal ;
    The control program is
    A function for sending the key input information in the character input process to the Japanese conversion means one by one when there is a character input in the search keyword input field in the browser terminal;
    A function of inputting the kana characters sent from the Japanese conversion means into the keyword input field;
    When there is a predetermined key input corresponding to the conversion instruction in the browser terminal, a function of sending the kana characters input in the keyword input field to the Japanese conversion means;
    A function for displaying the conversion word list sent from the Japanese conversion means and enabling selection of conversion words in the list;
    When one conversion word is selected from the conversion word list sent by the browser terminal, a function of transmitting selection information of the conversion word to the advertisement content transmission unit;
    A function of displaying the advertising content transmitted from the advertising content presentation means;
    When there is a confirmation instruction in a state where one conversion word is selected from the conversion word list sent by the browser terminal, a function of inputting the conversion word in the keyword input field;
    An advertising content transmission system comprising:
  4. In claim 2,
    A search keyword input field to a browser terminal that has been accessed by designating a predetermined URL, a function of sending the search keyword input in the search keyword input field when a search instruction is issued at the browser terminal, A search window page sending means for sending a search window page including a control program interpreted and executed by the browser terminal ;
    The control program is
    A function for sending the key input information in the character input process to the Japanese conversion means one by one when there is a character input in the search keyword input field in the browser terminal;
    A function of inputting the kana characters sent from the Japanese conversion means into the keyword input field;
    When there is a predetermined key input corresponding to the conversion instruction in the browser terminal, a function of sending the kana characters input in the keyword input field to the Japanese conversion means;
    A function for displaying a conversion word list returned from the Japanese conversion means and enabling selection of conversion words in the list;
    When one conversion word is selected from the returned conversion word list in the browser terminal, a function of sending selection information of the conversion word to the related word extraction unit;
    When one related word is selected from the returned related word list in the browser terminal, a function of sending selection information of the related word to the advertisement content transmitting unit;
    A function of displaying the advertising content returned from the advertising content transmitting means;
    When one related word is selected from the related word list and there is a confirmation instruction while selecting one conversion word in the conversion word list on the browser terminal, the selected conversion word and the confirmation instruction are given. A function for inputting a related word into the keyword input field;
    An advertising content transmission system comprising:
  5. 5. The advertisement content transmitting means according to claim 2, wherein when the browser terminal that has sent the conversion word receives information indicating that the conversion word has been selected, the advertising content transmission means searches for the selected conversion word. The advertisement database in which the keyword candidate and the advertisement content are stored in association with each other is referred to, the advertisement content associated with the search keyword candidate corresponding to the conversion word is obtained, and the advertisement content is acquired by the browser terminal. An advertising content transmission system, characterized in that:
  6.   A server computer connected to the network
      Receiving character information keyed in the process of inputting a search keyword from the browser terminal, and extracting a conversion word obtained by converting the character information into Kana-Kanji;
      Creating a list of translation words and sending it to a browser terminal;
      When information indicating that a conversion word has been selected is sent from the browser terminal that sent the conversion word, the selected conversion word is stored in association with a search keyword candidate and advertisement content. Querying the database and obtaining the advertising content associated with the search keyword candidate corresponding to the conversion word;
      Transmitting the acquired advertising content to the browser terminal;
      An advertising content transmission method comprising:
  7. A server computer connected to the network
      Querying the record database for the search keyword sent from the browser terminal and returning the corresponding record to the browser terminal;
      Storing a search keyword query history to the record database by the record search means;
      Based on the search keyword history, associating a plurality of search keywords at the time of search as related words, and associating frequencies searched for each set of related words in a related word database; ,
      Receiving character information key-input from the browser terminal in the process of inputting a search keyword from the browser terminal, and extracting a conversion word obtained by performing kana-kanji conversion on the character information;
      Creating a list of translation words and sending it to the browser terminal;
      Information indicating that one conversion word in the conversion word list has been selected is sent from the browser terminal.
    If so, querying the related word database for the conversion word and extracting the related word corresponding to the conversion word;
      Creating a list of the extracted related terms and sending it to the browser terminal;
      When information indicating that a related word is selected is sent from the browser terminal that sent the related word list, the search keyword candidate and the advertising content correspond to the selected conversion word and the selected related word. Inquiring to the stored advertisement database and acquiring the advertisement content associated with the conversion keyword and the search keyword candidate corresponding to the related word;
      Transmitting the acquired advertising content to the browser terminal;
      An advertising content transmission method comprising:
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