JP4473934B2 - Advertising panel - Google Patents

Description

  The present invention relates to a sheet-like or panel-like advertising panel such as a poster or signboard, and in particular, a portable information terminal provided with a reader / writer on an advertising medium with a light source that uses an LED, a cold cathode tube or an EL. The present invention relates to an illuminated advertising panel that can read or write information from and to a non-contact information storage medium built in the display.

  Conventionally, even if you find an advertisement such as a product or entertainment that you are interested in while walking in the city or on a train, it is almost impossible to know the details of the advertisement from the advertisement. Met. For this reason, when it is desired to obtain detailed information about the contents of the advertisement, they have gone to a store, ordered a catalog, or inquired by telephone. On the other hand, with the spread of the Internet in recent years, it has become possible to easily obtain detailed information on advertisement contents on the Internet, but the URL of the website on which the target information is posted cannot be understood. You have to search for a search engine or go to a website that seems to be related to search for clues.

  In order to save such time and effort, a recent advertising medium may be printed with a two-dimensional code that holds information such as the URL or URL of a website that provides information about advertisement contents. However, since URLs are generally written in small characters, they are often ignored, and URLs recorded on advertising media are memorized or copied, and later entered into a personal computer for access. Alternatively, the mobile information terminal must be input and accessed on the spot, and the actual situation is that it is not used because of its troublesome odor. Also, the two-dimensional code is troublesome because an application of a portable information terminal with a barcode reading function must be activated to read the two-dimensional code.

  On the other hand, in recent years, a reader / writer has been provided on advertising media, especially posters, etc., so that information can be read from or written to a contactless information storage medium and a card with a contactless information storage medium built in a portable information terminal. Radio posters (manufactured by Dai Nippon Printing Co., Ltd.), ubiquitous posters, interactive posters, etc. have been announced.

  Moreover, the advertisement panel with illumination which uses LED (Light Emitting Diode) or EL (electroluminescence) light source as a poster panel is marketed.

  Therefore, although not known at the time of the present application, according to the study of the inventors of the present application, as shown in FIG. 5, a direct light source 02 such as a fluorescent lamp is disposed on the back of the advertising medium 01, and these It is conceivable to insert the reader / writer 03 between them. However, the direct light emission of the light source 02 causes the shadow 04 of the reader / writer 03 on the advertising medium 02, which impairs the design of the advertising medium. Further, if the distance between the direct light source 02 and the advertising medium 01 is narrow, a uniform light surface cannot be obtained and light unevenness occurs.

  Therefore, when a reader / writer is provided on an illuminated advertising panel, the influence of the shadow of the reader / writer on the advertising medium, and the problem of the communication distance between the reader / writer and the non-contact information storage medium built in the portable information terminal, etc. The reality is that no reader / writer is provided.

  The present invention incorporates a reader / writer corresponding to a non-contact information storage medium and a card with a non-contact information storage medium built in a portable information terminal, has excellent design, and gives an incentive to a passerby because it is illuminated. The purpose of the present invention is to provide an illuminated advertising panel with high advertising effectiveness.

  In order to solve the above problems, the following measures are taken in the present invention.

That is, the present invention provides an illumination that illuminates the advertising medium from the back by a surface-emitting light source that includes an edge light type light guide plate or an electroluminescence (EL) type light emitting plate and emits light in a planar shape toward the advertising medium side. A device is provided so that the surface-emitting light source is in contact with the back surface of the advertising medium, while a reader / writer corresponding to a non-contact information storage medium is provided on the back surface of the surface-emitting light source in the lighting device . It is an advertising panel characterized by.

  According to the above means, since the reader / writer is not arranged between the advertising medium and the lighting device but is mounted on the back side of the lighting device, even if the lighting device emits light, the shadow of the reader / writer is reflected on the advertising medium. Not reflected. As a result, it is possible to obtain an illuminated advertising panel with an excellent appearance.

  Thus, when the lighting device is a surface-emitting light source, even if the advertising medium and the lighting device are brought into close contact with each other, luminance unevenness does not occur, so that an advertising panel with higher design can be obtained.

  In the above invention, the lighting device includes an edge light type light guide plate or an electroluminescence (EL) type light emitting plate disposed on a back surface of the advertising medium. Note that the edge light method allows the light source surface and the advertising medium to be in close contact with each other, so that communication is possible even if a reader / writer is provided on the back of the light guide plate, which is the light source surface, and the shadow of the reader / writer is reflected on the advertising medium. I'm not going. Further, by providing a reader / writer on the back surface of the EL light plate (sheet), the shadow of the reader / writer does not appear on the advertising medium.

  In the above invention, the lighting device is characterized in that the advertising medium is in close contact with the lighting device.

  When the lighting device is a direct light source in which a fluorescent lamp or the like is disposed directly below the advertising medium, if the lighting device is brought into close contact with the advertising medium, the presence of the fluorescent lamp or the like is reflected in the advertising medium. . Further, the fluorescent lamp tends to hinder communication between the non-contact information storage medium and the reader / writer. Therefore, in the case of an edge light type light guide plate as in the present invention, a light source is not disposed on the back side of the advertising medium, so that communication failure is unlikely to occur. At the same time, since the light guide plate emits surface light, uneven brightness does not occur even when the light guide plate is brought into close contact with the advertising medium. Similarly, in the case of the EL method, since the EL itself emits surface light, unevenness in brightness is unlikely to occur, and since the EL itself can be configured with a thin structure, communication failure is unlikely to occur.

  In the above invention, the non-contact information storage medium is built in a portable information terminal or a card (IC card).

  If it does in this way, it will become possible to acquire various information only by holding a portable information terminal and cards, such as a cellular phone carried everyday.

  In the above invention, the plurality of reader / writers are mounted on the back surface of the lighting device corresponding to a plurality of different locations of the advertising medium.

  According to the above means, even if a plurality of reader / writers are mounted on the back surface of the lighting device, the shadows of the reader / writers do not appear on the advertising medium on the same plane. Also, a lot of information can be obtained from one advertising panel.

  In the above invention, the plurality of reader / writers are formed so that the antenna unit and the control unit are separated from each other, and the single control unit is shared between the plurality of reader / writers. The antenna unit is attached to the plurality of different locations of the advertising medium.

  According to the above means, a plurality of reader / writers can be configured by connecting a plurality of antenna units to a single control (circuit) unit in an octopus state with lead wires. As a result, since each reader / writer becomes compact, it is possible to set a large number of access points of advertisement media, and the degree of freedom in creating advertisement designs can be increased. In addition, since the number of access points can be increased by simply increasing the number of antenna units, the circuit configuration around the reader / writer can be designed simply, and as a result, it can be manufactured at low cost.

  ADVANTAGE OF THE INVENTION According to this invention, by providing a reader / writer in the back surface of light sources, such as an edge light system and an EL light board (sheet | sheet), the advertising panel with illumination excellent in the design property from which the shadow of this reader / writer does not appear in an advertising medium Can be provided. As a result, it is possible to give incentives to passers-by with a brighter lighting effect than ordinary posters. Also, by clearly showing through the advertising medium that a reader / writer is provided inside the advertising panel for reading or writing information with the non-contact information storage medium built in the portable information terminal. The advertising medium can make it possible for a passerby to instantaneously determine that information can be read or written on-demand through a portable information terminal and a card with a non-contact information storage medium. Bring.

  Further, in the present invention, by using an edge light system and an EL light source, light unevenness does not occur on the surface of the advertising medium even when the advertising medium and the light guide plate are in close contact with each other. In addition, the communication problem due to the distance to the reader / writer that reads or writes information with the contactless information storage medium and the card with the contactless information storage medium can be solved. Furthermore, since the reader / writer is attached to the back side of the light guide plate and the reflection plate, the light from the light source can be irradiated onto the advertising medium without being interrupted by the reader / writer. As a result, there is no shadow of the reader / writer, there is a design that is superior in design, has an impact compared to a normal poster without lighting, and provides a highly advertised advertising panel that can provide incentives for passersby etc. it can.

It is the principal part external appearance perspective view which decomposed | disassembled and showed the advertisement panel which concerns on 1st Embodiment of this invention. Similarly, (a) is a front view of the advertising panel, and (b) is a cross-sectional view taken along line bb of (a). FIG. 5A is a front view of an advertising panel according to a first modification of the first embodiment, and FIG. 5B is a cross-sectional view taken along line bb in FIG. FIG. 6A is a front view of an advertising panel according to a second modification of the first embodiment, and FIG. 5B is a cross-sectional view taken along line bb in FIG. It is a general | schematic block diagram of the advertisement panel in the examination process of the present inventors.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, the best mode for carrying out the invention will be sequentially described with reference to the drawings. In addition, about drawing which shows each embodiment, the same code | symbol shall be attached | subjected to these to an equivalent member or an equivalent part.

  In the first embodiment, as shown in FIGS. 1 and 2, the present invention is applied to an advertisement panel 1 according to an edge light system. The advertising panel 1 is attached to the advertising medium 2, the surface emitting type lighting device 3 provided on the back of the advertising medium to illuminate the advertising medium 2 from the back, and the back of the lighting device 3. A reader / writer 4 that reads and writes information by wireless communication from a non-contact information storage medium of the terminal.

  The advertisement panel 1 will be described in more detail. The lighting device 3 includes a light-transmissive light guide plate 3a attached to the back surface of the advertisement panel 2, and a reflector plate 3b attached to the back surface of the light guide plate 3a and having a light reflecting function. And a light source unit 3c disposed along both edges of the light guide plate 3a and the reflection plate 3b.

  In the light source unit 3c, a large number of LEDs 3d that are connected to a power source (not shown) and are lit are embedded facing the end surface of the light guide plate 3a. The reader / writer 4 is attached to the back surface of the reflection plate 3b opposite to the light guide plate 3a.

  Although not specifically shown here, the reader / writer 4 includes an antenna unit mounted on an antenna board, and a control unit that controls the antenna unit and stores information transmitted to and received from the portable information terminal.

  A portable information terminal or an IC card is held over the advertisement medium 2 and communicates with the reader / writer 4.

1 indicates the direction of light emitted from the LED 3d. In FIG. 2, reference numeral 6 denotes a holding frame of the advertising panel , 7 denotes a protective plate for protecting the back surface, and 8 denotes a transparent plate for protecting the advertising medium 2. Each protection plate is shown.

  According to the advertising panel 1 of the first embodiment, the light emitted from the LED 3d that is an edge light source is incident from the end surface of the light guide plate 3a, and then passes through the light guide plate 3a to irradiate the advertising medium 2 from the back surface. To do. For this reason, even when the light guide plate 3a is attached in close contact with the back surface of the advertising medium 2, unevenness of light does not occur on the surface of the advertising medium 2.

  In addition, since the distance from the advertising medium 2 to the reader / writer 4 can be extremely shortened, information can be smoothly read or written in communication between the portable information terminal or the IC card and the reader / writer 4. It can be carried out.

  The light guide plate 3a is a surface-emitting type that emits light to the advertisement medium 2 side. As a result, the design of the advertising medium 2 is not lost because the silhouette of the reader / writer 4 disposed on the back side of the light guide plate 3a is completely hidden regardless of day or night.

Furthermore, in this advertising panel 1, since the reflecting plate 3b is provided on the back side of the light guide plate 3a and the reader / writer 4 is attached to the back side of the reflecting plate 3b, the silhouette (shadow) of the reader / writer 4 is the advertising medium 2 Excellent design because it does not occur on In addition, it is possible to give an incentive to a user such as a passerby and obtain an advertising panel 1 having high impact advertising effect.

In the first embodiment, the reader / writer 4 integrally formed with the antenna unit and the IC chip capable of reading and writing information is provided. However, the first modification shown in FIG. As described above, it is also possible to adopt a configuration in which a plurality (six in this modification) of reader / writers 4 having the same structure as that of the first embodiment are independently mounted. These reader / writers 4 store product information for purchasing products, point information such as maps, and the like for each reader / writer.

  In the first modification, each reader / writer 4 is provided independently. However, instead, the configuration of the second modification shown in FIG. 4 may be employed. That is, the reader / writer 4 is separated separately into the antenna unit 4a and the control unit 4b, and is shared between all reader / writers. The antenna unit 4a and the control unit 4b are connected by a lead wire 4c.

  In particular, the reader / writer 4 of the second modified example includes a plurality (six in this case) of antenna portions 4a, and each of the six antenna portions 4a is a single via a lead wire 4c. It is connected to the control unit 4b.

According to the second modified example, the reader / writer 4 can be configured by connecting a plurality of antenna units 4a to a single control unit 4b in an octopus shape. Therefore, as in the first modified example, each antenna unit 4a It is possible to send and receive different information read and write signals. Further, there is an advantage that an inexpensive advertising panel 1 can be manufactured .

In the first embodiment, the first modification, and the second modification, the case where the edge light type light guide plate 3a is provided has been described as an example. However, the present invention is not limited to this. Preferably, a lighting device that emits light is used. For example, an illumination device having another surface light emitting structure such as an electroluminescence (EL) sheet may be employed.

  As mentioned above, according to this embodiment, the light of the illuminating device 3 using LED enters through the light guide plate 3a which becomes an edge light system, and illuminates the advertising medium 2. By using this edge light type light source, even if the advertising medium 2 and the light guide plate 3a are brought into close contact with each other, light unevenness does not occur on the surface of the advertising medium 2. In addition, the communication problem due to the distance from the reader / writer 4 that reads or writes information with the contactless information storage medium and the card with the contactless information storage medium built in the portable information terminal is also solved. Furthermore, since the reader / writer 4 is attached to the back surfaces of the light guide plate 3a and the reflecting plate 3b, the light from the light source (LED) can be irradiated onto the advertising medium 2 without being interrupted by the reader / writer 4. As a result, the illuminated advertising panel 1 has a high advertising effect and is excellent in design without shadow of the reader / writer 4, has an intactness compared to a normal unlit poster, and can provide incentives for passersby. .

  Further, as shown in FIG. 3, by attaching a plurality of reader / writers 4, each reader / writer 4 is connected to a non-contact information storage medium or a card with a non-contact information storage medium built in the portable information terminal. , Different information can be read or written. As a specific application example, it is possible to easily acquire individual product purchases, point information such as maps, etc. for each reader / writer 4. Even if a plurality of reader / writers 4 are attached to the back side of the light guide plate 3a, the light source unit 3c is attached to the edge (side surface), so that the light from the light source is not blocked by the reader / writer 4. Further, since the advertising medium 2 and the light guide plate 3a are in close contact with each other, the distance between the non-contact information storage medium or the card with the non-contact information storage medium built in the portable information terminal and the reader / writer 4 is reduced. And no communication failure occurs.

  Furthermore, as shown in FIG. 4, by attaching a plurality of antenna units 4a and a single control circuit unit 4b to the back side, each antenna unit 4a is contactless built in a portable information terminal. Different information can be read from or written to the information storage medium or the card with the non-contact information storage medium. As a result, as shown in FIG. 3, the advertising panel 1 with a reader / writer can be produced at a lower cost than when a plurality of reader / writers 4 are provided.

  By using the present invention, it is possible to provide an illuminated advertising panel with excellent design, in which the shadow of the reader / writer is not reflected on the advertising medium. It is brighter than ordinary posters and can provide incentives for passers-by. In addition, a reader / writer for reading or writing information with a non-contact information storage medium built in the portable information terminal can be provided inside the illuminated advertising medium. This can be clearly defined through the advertising medium. By making it possible to distinguish, it is possible to allow a passerby or the like to instantly determine that the advertisement panel can be read or written on demand through a portable information terminal or a card with a contactless information storage medium. . As a result, a great advertising effect can be achieved for the advertiser.

DESCRIPTION OF SYMBOLS 1 Advertising panel 2 Advertising medium 3 Illumination device 3a Light guide plate (edge light system)
3b Reflector (light guide plate rear side arrangement)
3c Light source unit 3d LED (light source)
4 Reader / Writer 4a Antenna 4b Control 6 Holding Frame 7 Back Side Protection Plate 8 Transparent Protection Plate

Claims (4)

An illuminating device that includes an edge light type light guide plate or an electroluminescence (EL) type light emitting plate and that illuminates the advertising medium from the back by a surface emitting light source that emits light in a plane toward the advertising medium side. while providing such surface-emitting light source to the back of the contacts, advertising panels, characterized in that the back of the surface-emitting light source in the illumination device, provided in contact with the reader-writer corresponding to a non-contact information storage medium . The advertisement panel according to claim 1 , wherein the non-contact information storage medium is built in a portable information terminal or a card. The advertisement panel according to claim 1 , wherein a plurality of the reader / writers are attached to a back surface of the lighting device corresponding to a plurality of different locations of the advertisement medium. The plurality of reader / writers are formed so that an antenna unit and a control unit are separated from each other, and a single control unit is shared between the plurality of reader / writers,
The advertisement panel according to claim 3 , wherein a plurality of the antenna units are attached to the plurality of different portions of the advertisement medium.

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