JP4429924B2 - Performance-based advertising management device - Google Patents

Description

  The present invention relates to an apparatus that efficiently collects the fact of product purchase or service use caused by a performance-reward-type advertisement.

In recent years, homepages operated by individuals and small businesses have improved in quality due to enhancement of tools such as web logs, etc. There has been a tendency for the value of media to increase, such as an increase in the number of accesses due to higher performance of search engines.
Under these circumstances, many small businesses and individuals can introduce products and services sold by others on their own pages using the performance-reward-type advertising method typically disclosed in Patent Document 1. , Part of the contract amount of the resulting commercial transaction is earned as income. However, in this method, since the introducer cannot confirm whether or not the business transaction has actually been performed, there is a problem that if the seller does not correctly report the fact that the transaction has been completed, the reward cannot be received.
Therefore, in the method disclosed in Patent Document 2, transaction result information is collected by giving an incentive called cash back to a customer who uses a product or service based on the introduction. However, even with this method, reporting cannot be compulsory for the customer, and there is a possibility that the customer cannot obtain performance information if he or she forgets the effort.
Another possible attack is where the seller and the customer cooperate to hide the information and distribute the amount of compensation that should be paid to the introducer.

US Pat. No. 6,029,141 JP 2001-291026 A

As described above, according to the conventional methods, the introducer cannot correctly obtain the reward depending on the behavior of the seller and the customer.
Accordingly, an object of the present invention is to provide a performance-reward-type advertisement management device that promotes reporting by a seller and enables an introducer to collect more transaction performance information.

The present invention manages the contents of products and services and conditions for performance rewards, manages the contents of commercial transactions reported from sellers and purchasers, and the rewards paid to introducers and the distributions paid to buyers. A management device, a seller information holding means for holding seller identification information for identifying a person who sells or provides a product or service, and seller information including at least a method for giving or receiving a reward; Purchaser identification information that identifies the person who purchased or used, purchaser information retention means that retains purchaser information including at least the method of giving and receiving distributions, and introduction that identifies the introducer who introduced the product or service to the purchaser Introducer information holding means for holding introducer information including at least a method for giving and receiving rewards, the seller identification information, the purchaser identification information, First seller information registration means for registering the transaction information including the introducer identification information, the product identification information for identifying the product or service, and at least the total payment amount in the transaction, and the transaction information as the transaction information. A second transaction information registration means registered by the purchaser, a transaction information holding means for holding the transaction information, and a distribution for holding distribution information indicating a distribution condition of the performance reward for the purchaser who has registered the transaction information of the transaction An information holding means; and a compensation amount calculation means for calculating a compensation amount and a distribution amount according to the distribution information and the transaction information reporting status of the seller and purchaser, and the compensation amount calculation means is determined in advance. The higher the percentage of reporting per period, the higher the corresponding compensation rate or distribution rate for the seller or purchaser. Dividend determined to update the corresponding transaction information of the determined compensation payments and distributions characterized Rukoto.
Such a performance-reward-type advertisement management apparatus can be provided by a mediator who is connected to a merchandise or service seller, purchaser, or introducer via a communication network. Alternatively, if the mediator is not present, an introducer can be provided.

  According to the performance-reward-type advertisement management apparatus of the present invention, it is possible to efficiently collect the facts of product purchases or service use caused by a performance-reward-type advertisement.

  FIG. 1 is a functional block diagram illustrating processing functions of the result-reward-type advertisement management device according to the present invention. As shown in FIG. 1, the performance-reward-type advertisement management apparatus 100 of the present invention includes a sales information management unit 110 that manages the content of products and services and performance-reward conditions, and the contents of commercial transactions reported from sellers and purchasers. And a remuneration information management unit 120 that manages a remuneration amount to be paid to the introducer and a distribution amount to be paid to the purchaser.

The sales information management unit 110 includes a sales information registration unit 111, a sales information holding unit 112, and a sales information output unit 113.
The sales information registration means 11 registers product identification information for identifying products and services, the contents of the products and services, sales conditions and provision conditions, and sales information indicating performance reward conditions for the introducer.
The sales information holding unit 112 holds sales information.
The sales information holding unit 113 outputs sales information.
The reward information management unit 120 includes a seller information holding unit 121, an introducer information holding unit 122, a first transaction information registration unit 123, a second transaction information registration unit 124, a transaction information holding unit 125, The purchaser information holding means 126, the distribution information registration means 127, the distribution information holding means 128, and the reward amount calculation means 129 are configured.
The seller information holding means 121 holds seller identification information for identifying a person who sells or provides a product service, and seller information including at least a method for giving and receiving rewards.
The introducer information holding means 122 holds introducer identification information for identifying an introducer who introduced a product or service to a purchaser, and introducer information including at least a method for giving and receiving a reward.
The first transaction information registration means 123 includes seller identification information, purchaser identification information, introducer identification information, product identification information, an order number uniquely issued for each transaction by the seller, and at least in the transaction. This is a means for the seller to register transaction information including the total payment amount.
The second transaction information registration means 124 is means for the purchaser to register transaction information.
The transaction information holding means 125 holds transaction information.
The purchaser information holding means 126 holds purchaser identification information for identifying a person who has purchased or used a product or service, and purchaser information including at least a method for giving and receiving a distribution money.
The distribution information registration unit 127 is a unit for registering the distribution condition of the result reward for the purchaser who registered the transaction information of the transaction.
The distribution information holding unit 128 holds distribution information.
Remuneration amount calculation means 129 calculates remuneration and distribution according to distribution information and the transaction information reporting status of the seller and purchaser.

As an embodiment of the present invention, a performance-reward advertisement characterized by receiving a report of transaction results from both a seller and a purchaser of products in electronic commerce and calculating a reward amount and a distribution amount based on the report results The service will be described with reference to FIG. 2 and FIG.
FIG. 2 is an overall configuration diagram for illustrating processing in the embodiment of the present invention, and FIG. 3 is a sequence diagram for illustrating processing in the embodiment of the present invention.

A seller, a purchaser, an introducer, and an intermediary are connected to each other via communication means, for example, the Internet.
The seller includes a seller terminal device 400 and a seller device 500.
The purchaser includes a purchaser terminal device 600.
The introducer includes an introducer terminal device 200 and an introduction device 300.
The intermediary includes the above-described result-reward-type advertisement management apparatus 100.

  First, a seller, an introducer, and a purchaser perform registration procedures with an intermediary in advance to obtain unique seller identification information, introducer identification information, and purchaser identification information, respectively. The result-reward-type advertisement management apparatus 100 holds the information on the method of giving and receiving rewards and distributions in the seller information holding unit 121, the introducer information holding unit 122, and the purchaser information holding unit 126, respectively.

  The operation will be described below for each step shown in the sequence diagram of FIG.

Step S001
The seller shall provide information about the product he sells, such as efficacy, performance, and price, information indicating the store's location, payment method, delivery method, lead time, etc. Information related to a reward to be paid and sales information M10 including the above-described seller identification information are registered in the performance-reward-type advertisement management device 100 using the seller terminal device 400. FIG. 4 is a diagram illustrating a data structure of sales information M10.

Step S002
The introducer uses the introducer terminal device 200 to access the mediator's performance-reward-type advertisement management device 100 and browse the sales information M10. More specifically, the performance-reward-type advertisement management apparatus 100 uses the sales information output means 113 to narrow down the sales information M10 registered by a plurality of sellers and held in the sales information holding means 112 by searching. The data subjected to the sorting process by value is transmitted to the introducer terminal device 200.

Step S003
In the introducer terminal device 200, the introducer selects a product to be introduced in the introduction device 300 managed by himself / herself from the browsed sales information M10, and determines a distribution rate for the purchaser. Then, the distribution information M20 is configured together with the seller identification information, and is registered in the result-reward-type advertisement management device 100 using the introducer terminal device 200. FIG. 5 is a diagram illustrating an example of the data structure of distribution information M20. At that time, in the distribution information registration unit 127, the seller information included in the registered distribution information M20, the product identification information, the sales information M10 having the same value as the reward rate exists in the sales information holding unit 112, and Make sure that the reward rate is greater than the distribution rate.

Step S004
The introducer configures the introduction information M30 from the sales information M10 and the distribution information M20, and registers it in the introduction device 300. At that time, information for recommending the product may be added for the purpose of product sales promotion. FIG. 6 is a diagram illustrating a data structure of introducer information M30.

Step S005
The purchaser accesses the introduction device 300 using the purchaser terminal 600 and browses the introduction information M30. The purchaser accesses the sales apparatus 500 based on the sales method included in the introduction information M30, browses the product information, and reviews the purchase.

Step S006
The process in which the purchaser decides to purchase a product and places an order with the seller can be realized by a normal electronic commerce method, and thus detailed description thereof is omitted. However, information including purchaser identification information and introducer identification information needs to be transmitted from the purchaser terminal device 600 to the sales device 500 as in the ordering information M40 illustrated in FIG.

Step S007
Although the description of the detailed process in which the sales device 500 takes an order is omitted, the sales order information and purchaser identification are given to the seller terminal device 400 and the purchaser terminal device 600 as in the order information M41 illustrated in FIG. Information including information and introducer identification information needs to be communicated.

Step S008
The seller uses the seller terminal device 400 to register the transaction information M50 illustrated in FIG. Specifically, when the seller identification information, the product identification information, the purchaser identification information, the introducer identification information, the order number, and the purchase price are registered, the first transaction information registration means 123 has already been stored in the transaction information holding means 125. Check if there is a record that contains equivalent information. If the record exists, the seller registration date is read, and if the record is blank, the seller registration date is updated with the current time. If a value is entered on the seller registration date, it is considered as double registration and registration is not performed. If there is no record, the entered seller identification information, product identification information, and introducer identification information are stored in the seller information holding means 121, the introducer information holding means 122, and the distribution information holding means 128, respectively. Check if it is included.
Only when all of them exist, the time at that time is set as the seller registration date, and new registration is made in the transaction information holding means 125.
In order to save labor, the seller configures the sales apparatus 500 so that the transaction information M50 is automatically registered in the performance-reward-type advertisement management apparatus 100 after collecting the orders or at regular intervals. Also good.

Step S009
Using the purchaser terminal device 600, the purchaser registers the transaction information M50 illustrated in FIG. Specifically, when the seller identification information, the product identification information, the purchaser identification information, the introducer identification information, the order number, and the purchase price are registered, the second transaction information registration means 124 is already in the transaction information holding means 125. Check if there is a record that contains equivalent information. If the record exists, the purchaser registration date is read, and if the record is blank, the purchaser registration date is updated with the current time. If the purchaser registration date contains a value, it will be considered as double registration and will not be registered. If there is no record, the seller identification information, product identification information, introduction It is confirmed whether the seller identification information is included in the seller information holding means 121, the introducer information holding means 122, the purchaser information holding means 126, and the distribution information holding means 128, respectively. Only when all of them exist, the time at that time is set as the seller registration date, and new registration is made in the transaction information holding means 125.
Further, when the purchaser terminal device 600 accesses the introduction device 300, purchaser identification information may be paid out. The result-reward-type advertisement management apparatus 100 is unique in combination with introducer identification information. In this case, since the purchaser is not pre-registered, if the purchaser identification information does not exist in the purchaser information holding means 126 at the time of registration of transaction information, a new method for giving and receiving distributions from the purchaser terminal device 600, The purchaser information is entered and newly registered.

Step S010
Remuneration amount calculation means 129 determines the remuneration rate and distribution rate according to the reporting status of each seller and purchaser for transaction information that has passed a predetermined period after registration, and calculates remuneration amount and distribution amount .

FIG. 10 exemplifies changes in the reward rate and the distribution rate depending on the reporting status of the seller and the purchaser when the reward rate held in the distribution information holding means 128 is 10% and the distribution rate is 5%. In this example, when both the seller and the buyer report transaction information, the reward rate and distribution rate held in the distribution information holding means 128 are used as they are. Alternatively, when the seller has reported the transaction information but the purchaser has not reported it, the reward rate is half of the value held in the distribution information holding means 128 and the distribution rate is 0. Alternatively, if the purchaser has reported transaction information but the seller has not reported, the reward rate is 1.5 times the value held in the distribution information holding means 128, and the distribution rate is doubled.
The amount obtained by multiplying the purchase amount by the remuneration rate and the distribution rate determined in this way is calculated as the remuneration amount and the distribution amount, respectively, and the corresponding transaction information of the transaction information holding means 125 is updated with the values.
The intermediary may take a part of the reward as profit and pay the rest to the introducer and purchaser based on the reward rate and the distribution rate.
The intermediary may take a part of the reward as profit and pay the rest to the introducer and purchaser based on the reward rate and the distribution rate.
Based on the calculation result, the seller requests compensation, pays the introducer, and pays the distribution to the purchaser.

FIG. 11 shows a gain matrix of a seller and a buyer when a product with a price of 100 is sold. According to game theory, the buyer's domination strategy is “report” because the buyer is better off to report whether or not the seller reports. And if the buyer reports, the seller is better off to report as well, and a reasonable strategy for the seller is “report”.
In addition, an attack may be considered in which the seller and the buyer do not report together and share the remuneration to be paid to the introducer. If both companies report that the price is 100 and the distribution is 5, the seller will distribute 6-9 to the buyer, and the seller will pay 1 to It is possible to increase the gross profit that was originally 90 from 91 to 94.

  Fig. 12 shows a case in which a 7 yen reward is paid from the seller. If a trusting relationship or binding cooperation with both parties is established, the best strategy of “not reporting” will be adopted. However, in a situation where the other party is in a remote location and the identity is not completely understood, such as business transactions between unspecified majority on the Internet, such a relationship cannot usually be established. In such a case, even if they conspire, there is a possibility that they will be eventually betrayed, so both fall into a situation well known as a prisoner's dilemma. As can be seen from the table, the buyer is better off reporting whether or not the seller reports. In addition, the seller is better to report whether or not the buyer reports. Despite the best strategy of “not reporting” for both, the control strategy for both is “reporting”.

  Further, as shown in FIG. 13, the introducer may collect the sales information directly from the seller and provide the purchaser with the introduction information without using an intermediary. In this case, the performance-reward-type advertisement management apparatus 100 includes an introduction information management unit 130, and this management unit includes an introduction information registration unit 131, an introduction information holding unit 132, and an introduction information output unit 133, as shown in FIG. Is done. Further, the processing sequence in this case is as shown in FIG. 15. In step S001, the introducer accesses the seller terminal device 400 using the introducer terminal device 200 to obtain the sales information M10. Next, in step S002, the sales information M10 is registered in the performance-reward-type advertisement management apparatus 100 by the sales information registration unit 111. In this case, the sales information output unit 113 may not be provided in the sales information management unit 110. Step S003 and subsequent steps are the same as the processing in FIG.

  As described above, according to the result-reward-type advertisement management apparatus of the present invention, it is expected that not only the purchaser but also the seller can actively report the transaction facts. It is possible to suppress the omission of reports by, and the introducer can obtain an appropriate performance reward.

  For introducers and intermediaries, it is expected to generate advertising fee revenue that matches the actual situation, and contributes to the promotion of product sales or service use as a performance-reward-type advertisement that is also beneficial for buyers.

It is the functional block diagram which illustrated the processing function of the performance reward type | mold advertisement management apparatus in the Example of this invention. It is a whole block diagram for showing the process in the Example of this invention. It is a sequence diagram for showing the process in the Example of this invention. It is the figure which illustrated the data structure of sales information M10 in an example. It is the figure which illustrated the data structure of distribution information M20 in an example. It is the figure which illustrated the data structure of introduction information M30 in an example. It is the figure which illustrated the data structure of order information M40 in an example. It is the figure which illustrated the data structure of order information M41 in an example. It is the figure which illustrated the data structure of transaction information M50 in an example. It is the figure which illustrated the remuneration rate and distribution rate based on the report performance in an example. It is the figure which illustrated the seller and purchaser's gain matrix in an example. It is the figure which illustrated the seller and purchaser's gain matrix in an example. It is a whole block diagram for showing the process in the other Example of this invention. It is a figure which shows the structure of the introducer information management part in the other Example of this invention. It is a sequence diagram for showing the process in the other Example of this invention.

Explanation of symbols

100 performance reward type advertisement management device
110 Sales Information Management Department
111 Sales information registration means
112 Sales information holding means
113 Sales information output means
120 Remuneration Information Management Department
121 Seller information holding means
122 Referrer information holding means
123 1st transaction information registration means
124 Second transaction information registration means
125 Transaction information holding means
126 Purchaser information holding means
127 Distribution information registration means
128 distribution information holding means
129 Remuneration amount calculation means
200 introducer terminal device
300 introduction device
400 merchant terminal equipment
500 sales equipment
600 buyer terminal
M10 sales information
M20 distribution information
M30 introduction information
M40 ordering information
M41 order information
M50 transaction information

Claims (9)

This is a performance-reward-type advertisement management device that manages the content of products and services and conditions for performance rewards, manages the contents of commercial transactions reported by sellers and buyers, and the amount of rewards paid to introducers and the amount of distribution paid to buyers. And
Merchant information holding means for holding merchant identification information for identifying a person who sells or provides a product or service, and merchant information including at least a method for giving and receiving rewards;
Purchaser identification information for identifying a person who purchased or used a product or service, and purchaser information holding means for holding purchaser information including at least a method of giving and receiving distributions;
Introducer identification information for identifying an introducer who introduced a product or service to a purchaser, and introducer information holding means for holding introducer information including at least a method of giving and receiving rewards;
The seller registers transaction information including the seller identification information, the purchaser identification information, the introducer identification information, product identification information for identifying a product or service, and at least the total payment amount in the transaction. A first transaction information registration means;
A second transaction information registration means for registering the transaction information by the purchaser;
Transaction information holding means for holding the transaction information;
Distribution information holding means for holding distribution information indicating distribution conditions of performance rewards for purchasers who have registered the transaction information of the transaction;
The distribution information, and the seller, depending on the transaction information reporting the status of buyer, comprising a compensation amount calculating means for calculating the compensation payments and dividends, and
The remuneration amount calculation means, the proportion of the report from the seller or purchaser, so that the corresponding remuneration rate or distribution rate of the seller or purchaser increases as the report proportion increases in a predetermined period unit A reward- reward-type advertisement management apparatus characterized in that a reward and a distribution are determined in accordance with and the corresponding transaction information of the determined reward and distribution is updated . In the achievement-reward-type advertisement management device according to claim 1,
A performance-reward-type advertisement management device provided by a mediator connected to a seller, purchaser, or introducer of goods or services via a communication network. In the achievement-reward-type advertisement management device according to claim 1,
The achievement-reward-type advertisement management device is provided by an introducer connected to a merchandise or service seller or purchaser via a communication network, and further includes an introduction information registration means for registering introduction information, and an introduction that holds the introduction information. Information holding means,
The introduction information is composed of the product identification information, the contents of the product or service, the sales conditions and provision information, the sales information indicating the performance reward conditions for the introducer, and the distribution information. Type advertisement management device. This is a performance-reward-type advertisement management device that manages the content of products and services and conditions for performance rewards, manages the contents of commercial transactions reported by sellers and buyers, and the amount of rewards paid to introducers and the amount of distribution paid to buyers. And
Sales information registration means for registering product identification information for identifying products and services, contents of products and services, sales conditions and provision conditions, and sales information indicating performance reward conditions for introducers;
Sales information holding means for holding the sales information;
Sales information output means for outputting the sales information;
Merchant information holding means for holding merchant identification information for identifying a person who sells or provides a product or service, and merchant information including at least a method for giving and receiving rewards;
Purchaser information holding means for holding purchaser identification information for identifying a person who has purchased or used a product or service, and purchaser information including at least a method for giving and receiving distributions;
An introducer information holding means for holding introducer identification information for identifying an introducer who introduced a product or service to a purchaser, and at least introducer information including a method for giving and receiving rewards;
The seller identification information, the purchaser identification information, the introducer identification information, the product identification information, an order number uniquely issued for each transaction by the seller, and at least a total payment amount in the transaction Transaction information, a first transaction information registration means that the seller registers;
A second transaction information registration means for registering the transaction information by the purchaser;
Transaction information holding means for holding the transaction information;
Distribution information registration means for registering distribution information indicating distribution conditions of performance rewards for purchasers who registered the transaction information of the transaction;
Distribution information holding means for holding the distribution information;
The distribution information, and the seller, depending on the transaction information reporting the status of buyer, comprising a compensation amount calculating means for calculating the compensation payments and dividends, and
The remuneration amount calculation means, the proportion of the report from the seller or purchaser, so that the corresponding remuneration rate or distribution rate of the seller or purchaser increases as the report proportion increases in a predetermined period unit A reward- reward-type advertisement management apparatus characterized in that a reward and a distribution are determined in accordance with and the corresponding transaction information of the determined reward and distribution is updated . In the result reward type advertisement management device according to claim 4,
A performance-reward-type advertisement management device provided by a mediator connected to a seller, purchaser, or introducer of goods or services via a communication network. In the result reward type advertisement management device according to claim 4,
The performance-reward-type advertisement management device is provided by an introducer connected to a merchandise or service seller or purchaser via a communication network, and further, introduction information for registering introduction information composed of the sales information and the distribution information An achievement-reward-type advertisement management apparatus comprising registration means, introduction information holding means for holding the introduction information, and introduction information output means for outputting the introduction information to the purchaser. Sales information management department that manages the contents of products and services and performance reward conditions, as well as reward information management that manages the contents of commercial transactions reported by sellers and buyers, as well as the amount of rewards paid to introducers and the amount of money paid to buyers A performance-reward-type advertisement management device composed of
The sales information management unit
Sales information registration means for registering product identification information for identifying products and services, contents of products and services, sales conditions and provision conditions, and sales information indicating performance reward conditions for introducers;
Sales information holding means for holding the sales information;
Sales information output means for outputting the sales information,
The reward information management unit
Merchant information holding means for holding merchant identification information for identifying a person who sells or provides a product or service, and merchant information including at least a method for giving and receiving rewards;
Purchaser information holding means for holding purchaser identification information for identifying a person who has purchased or used a product or service, and purchaser information including at least a method for giving and receiving distributions;
An introducer information holding means for holding introducer identification information for identifying an introducer who introduced a product or service to a purchaser, and at least introducer information including a method for giving and receiving rewards;
The seller identification information, the purchaser identification information, the introducer identification information, the product identification information, an order number uniquely issued for each transaction by the seller, and at least a total payment amount in the transaction Transaction information, a first transaction information registration means that the seller registers;
A second transaction information registration means for registering the transaction information by the purchaser;
Transaction information holding means for holding the transaction information;
Distribution information registration means for registering distribution information indicating distribution conditions of performance rewards for purchasers who registered the transaction information of the transaction;
Distribution information holding means for holding the distribution information;
The distribution information, and the seller, depending on the transaction information reporting status of the purchaser, have a and the reward amount calculation means for calculating the compensation payments and dividends,
The remuneration amount calculation means, the proportion of the report from the seller or purchaser, so that the corresponding remuneration rate or distribution rate of the seller or purchaser increases as the report proportion increases in a predetermined period unit A reward- reward-type advertisement management apparatus characterized in that a reward and a distribution are determined in accordance with and the corresponding transaction information of the determined reward and distribution is updated . In the result reward type advertisement management device according to claim 7,
A performance-reward-type advertisement management device provided by a mediator connected to a seller, purchaser, or introducer of goods or services via a communication network. In the result reward type advertisement management device according to claim 7,
The result-reward-type advertisement management device is provided by a product or service seller, an introducer connected to a purchaser via a communication network,
The performance-reward-type advertisement management device further includes an introduction information management unit that manages introduction information composed of the sales information and the distribution information,
The introduction information management unit
Introduction information registration means for registering the introduction information;
Introduction information holding means for holding the introduction information;
An achievement-reward-type advertisement management apparatus comprising: introduction information output means for outputting the introduction information to the purchaser.

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