JP4165612B2 - Data transmission apparatus and data transmission method - Google Patents

Description

The present invention relates to a data transmission apparatus and a data transmission method for transmitting updated advertisement data to a program execution apparatus capable of displaying a commercial advertisement.

  With regard to conventional game machines, recently, game machines have become widespread not only in the exclusive game corners in the city but also in general households. Along with this, various game software such as automobile racing game software, airplane flight simulator game software, etc. Are sold in large quantities.

  For example, when a car racing game software is activated on a game machine, a realistic scene that faithfully reproduces the actual F1 racetrack is displayed on the display device (display), and the operator can use the operation panel such as Joystick. Each racing car runs on the circuit course according to the instructions.

  However, in the actual F1 race track, commercial advertisements are made on the fences beside the circuit course in the background, billboards, advertising towers, and the body of racing cars. There are no examples of incorporating advertisements.

  Currently, there are examples of advertisements embedded in game software that show corporate advertisements of the software production company before or after the game software game starts, or when the scene changes (scene change). There are no examples of aggressive commercial advertising in game software. In the literature, there is only an example in which the game video is switched to a video such as an advertisement after the game is over or when the game is not being played (see Patent Document 1). Moreover, even if an advertisement is projected in the background, there is no example of a commercial advertisement in consideration of profits, and it is a formal advertisement for faithfully reproducing the actual scene such as a circuit course.

  Also, once game software is produced, it is rarely changed unless there is a problem with the software. If you don't change the software, even if you put a commercial advertisement in the background, the advertisement will become obsolete over time, and the effectiveness of the advertisement will not be improved.

JP 62-84792 A

  The motivation for the present invention is that current commercial TV broadcasting is operated with commercial (corporate advertising) revenues and does not collect broadcasting fees from recipients. Similarly, if commercial advertising can be incorporated into game software, such as a fence, signboard, advertising tower, etc. in the background circuit course according to the demands of other companies, advertising revenue can be obtained. It is based on the fact that the selling price of game software can be reduced or made free of charge. In addition, certain game software is normally expected to be used many times, and if the content of this advertisement can be changed and updated as needed, it will be effective as a commercial advertisement and expected advertising revenue will be increased. It is based on what will be obtained.

The present onset Ming, according to each home game machine via the communication times line to the game machine system connected to a host computer (controller), the game software utilized in the game machine system of corporate demand commercial An object of the present invention is to provide a data transmission apparatus and a data transmission method capable of incorporating an advertisement.

Furthermore, the onset Ming is intended to provide a suitably easily updated can data transmission apparatus and data transmission method commercial ads built into the game software utilized in the game machine system.

The data transmission device according to the present invention is
A transmission-side storage means for memorize a wide Tsugede chromatography data for displaying the advertisement to the advertisement section in the context of ad appears in a part of the image of the scene in which the game program according been executed to the progression of Gate arm,
The advertisement of the advertisement unit is generated by generating the scene corresponding to the progress of the game by executing the game program while capturing the advertisement data corresponding to the identification information through the communication line as the identification information for identifying the game program. from the program execution unit for generating a replacement scene and a receiving means for receiving,
Depending on the received identification information by said receiving means, and transmitting means for advertising data stored in the transmission-side storage unit, via a communication line, to send to the program execution device,
It is what has.
The data transmission method according to the present invention includes:
In a data transmission method for transmitting data,
A storage step is a game program executed by the wide Tsugede chromatography data for displaying the advertisement to the advertisement section in the context of ad appears in a part of the image of the scene in accordance with the progress of the game, and stores the memorize means,
The advertisement of the advertisement unit is generated by generating the scene corresponding to the progress of the game by executing the game program while capturing the advertisement data corresponding to the identification information through the communication line as the identification information for identifying the game program. from the program execution unit for generating a replacement scene and a reception step of receiving,
Depending on the identification information received by said receiving step, a transmission step of the advertisement data stored in the storage means via the communication line, to send to the program execution device,
It is what has.

Since the updated advertisement display data regarding the commercial advertisement of the game software is transmitted to the program execution device via the communication line, the game is started for the first time by combining the updated advertisement display data and the game program on the program execution device side. Game software with constantly updated commercial advertisements is available.

According to the present invention, a game machine for each household via a communication times line connected to a host computer (controller) to the game machine system, commercial advertising in accordance with the game software utilized in the game machine system demand enterprise as possible out to incorporate.

Furthermore, according to the present invention, commercial advertisement embedded in the game software utilized in the game machine system can appropriately easily update to Rukoto a.

DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the invention will be described with reference to the accompanying drawings.
Content of Commercial Advertisement in Game Software First, the aspect of commercial advertisement of game software used in this embodiment will be described. FIG. 1 shows a scene that is displayed on the screen of a display device when game software for a certain racing game is activated on a game machine system, assuming a circuit course and a signboard standing beside the course. FIG. A commercial advertisement “A” appears on the screen of the signboard displayed on the screen of FIG. When the commercial advertisement “B” is replaced by replacing the image data of only the commercial advertisement A in the scene of FIG. 1 (a), the commercial advertisement of B in the same scene as FIG. 1 (a), as shown in FIG. 1 (b). Can be done.

  FIG. 2 shows a scene that is displayed on the display of the display device when the game software of the racing game is activated on the game machine system, and assumes a portion where a character (character) such as an F1 racer is moving. FIG. On the screen of FIG. 2A, a commercial advertisement of the letter “C” appears on the chest of the character. When the commercial data “D” is replaced by replacing only the image data of the commercial advertisement C in the scene of FIG. 2A, the commercial advertisement D is performed in the same scene as FIG. 2A as shown in FIG. I can do it.

Data Structure of Game Software Two types of data structures of game software that can appropriately update the commercial advertisement as described above will be described with reference to FIGS. FIGS. 3A and 3B show file structures of game software that can replace (replace) only the advertisement data in the images as shown in FIGS. In the file structure of FIG. 3 (a), separately from the main program M (fixed data), image data files A and C (variable data) to be pasted into the advertisement part are added. In this case, the data amount of the data files A and C is less than 1% with respect to the data amount of the main program M. In addition, an identification symbol for displaying the type of game software, which will be described later with reference to FIGS.

  The file structure of FIG. 3B is completely the same as the file structure of FIG. 3A, but the contents of the data file A in the pasted portion at the address A0 (commercial advertisement A ) Is changed (updated) to the contents of data file B (commercial advertisement B), and similarly, the contents of data file C (commercial advertisement C) at address C0 are changed to the contents of data file D (commercial advertisement D). Yes.

  If the program structure of FIG. 3 is demonstrated corresponding to the example of FIG. 1 (a) and (b), the main program M is the game of the racing game except the above-mentioned sticking part (commercial advertisement part, variable data). The main program M (fixed data) for the entire software, and the data files A and C are image data (variable data) for the signboards shown in FIGS. 1 (a) and 2 (a). Advertisements A and C are displayed respectively. The data files B and D are the image data (variable data) of the pasted portions in FIGS. 1B and 2B, and the contents thereof display commercial advertisements B and D, respectively. Note that the start address of the data files A and C is A0, and the start address of the data file B or D is C0.

The game progress of the game software having the data structure of FIG. 3 will be described using the flowchart of FIG.
(1) When the game machine system is turned on to be in an operating state and the main program M is activated, the racing game is executed according to the work procedure defined by the main program M (step S41).

  (2) When the address of the main program M reaches the scene of the circuit course and the sign shown in FIG. 1A, the main program M refers to the data file at the address A0 (S42). If the content of the data file at the address A0 is image data A, the main program M generates a circuit course and a signboard scene while capturing the content of the data file A (see FIG. 1A). On the other hand, if the content of the data file at the address A0 is updated and the image data is B, the main program M generates a circuit course and a scene of a signboard while capturing the content of the data file B (see FIG. 1B). ).

  (3) After the circuit course and the signboard scene in FIG. 1 are completed, the main program M further continues the predetermined procedure (S43).

  (4) When the address of the main program M reaches the display of the scene where the character shown in FIG. 2A is displayed on the display, the data file at the address C0 is referred to (S44). If the content of the data file at the address C0 is image data C, the main program M generates a scene where the character is displayed on the display while capturing the content of the data file C. On the other hand, if the content of the data file at the address C0 is the image data D, the main program M generates a scene in which the character is displayed on the display while capturing the content of the data file D.

  (5) After the end of the scene in which the character of FIG. 2 is displayed on the display, the main program M continues until the game ends (S45).

  Thus, at first, by using the main program M and the data files A and C, the commercial advertisements “A” and “C” are advertised on the display as shown in FIGS. 1 (a) and 2 (a). . When the contents of the data file are updated after an appropriate period of time, the main program M and the data files B and D are used on the display as shown in FIGS. 1B and 2B. The updated commercial advertisements “B” and “D” are promoted.

  5A and 5B differs from the file structure described in FIGS. 3A and 3B in that the image data of the advertisement to be selected is replaced (updated). Instead, the variable data represents the file structure of the game software including only the selection code that determines which advertisement is selected. The file structure of FIG. 5A has a structure in which a plurality of advertisement partial image data A, B, C, and D to be pasted into the advertisement part are previously incorporated in the main program M together (fixed data). . Separately from the main program M, there is a selection code file S (variable data) having only selection code data, and the content of the selection code file S is a code file Sac for selecting the image data A and C. It has become. In this case, the data amount of the main program M is relatively larger than the data amount of the main program M of FIG. 3, but the data amount of the selected code file S is correspondingly increased by the updatable data file of FIG. Compared to A and C, the number is extremely small.

  In the case of FIG. 5B, the main program M is exactly the same as the main program M in FIG. The selection code file S provided separately from the main program M is different in that it is content Sbd for selecting the image data B and D.

  In the example of FIGS. 1 and 2, the main program M is a game software program for a racing game excluding the above-described pasting portion (commercial advertisement portion), and data A is data for the commercial advertisement A shown in FIG. . Data B is data of commercial advertisement B, data file C is data of commercial advertisement C, and data file D is data of commercial advertisement D.

The game progress of the game software having the data structure of FIG. 5 will be described using the flowchart of FIG.
(1) When the game machine is turned on to be in an operating state and the main program M is activated, the racing game is executed according to the work procedure defined in the main routine portion of the main program M (step S61).

  (2) When the address of the main program M reaches the circuit course and signboard scene shown in FIG. 1, the selection code reading is instructed and the code file S is referred to (S62). When the content of the code file S is determined (S63) and the selection code S instructs to select the image data A (S = Sac), the content of the content of the image data A is captured while FIG. A circuit course and a signboard scene are generated (S64). On the other hand, when the selection code S instructs to select the image data B (S = Sbd), the circuit course and the signboard scene of FIG. Is generated (S65).

  (3) Further, the main program M continues the predetermined procedure (S66). When the address of the main program M reaches the display of the scene displayed on the character display shown in FIG. 2, the selection code reading is instructed and the code file S is referred to (S67). When the content of the code file S is determined (S68) and the selection code S instructs to select the image data C (S = Sac), the content of the content of the image data C is captured while FIG. Is generated (S69). On the other hand, when the selection code S instructs to select the image data D (S = Sbd), the scene of FIG. 2B is generated while capturing the contents of the contents of the image data D (S65). ).

  (4) Furthermore, the main program M continues the determined procedure until the game ends (S71).

  By using a main program M including image data files A, B, C and D in advance and an updatable selection code file S, commercial advertisements A, C or B, D as shown in FIGS. 1 and 2 are displayed on the display. Is promoted.

  Regarding the file structure described in FIGS. 3 and 4, the number of commercial advertisements (variable data) is not limited to A to D, and it is a matter of course that a large number of commercial advertisement data can be provided as desired. . Although the variable data has been described as an image data format, it can be provided in a program format such as a subprogram (child program, updatable program) with respect to the main program M (parent program, fixed program). In this case, the main program M jumps to the subprogram at the commercial advertisement display location, and after the subprogram is executed, returns to the next step of the commercial advertisement display location of the main program M again.

Next, a description will be given of three typical game machine systems that can utilize game software that can incorporate updatable commercial advertisements as described above.

  First, the game machine system shown in FIG. 7 prepares the entire game software including a commercial advertisement that is appropriately updated on the transmission side which is a company such as a game software company or a communication company that undertakes commercial advertisement. 1 shows a configuration of a system characterized by transmitting to a game machine in a home via a communication line. The configuration of this game machine system includes a transmission-side device arranged in a company, a reception-side device arranged in each home, and a communication line that connects the transmission-side device and the reception-side device.

  The transmission side device stores the controller 2 for controlling the transmission side device and the image data A, B, C, D of FIG. 3 which is variable data or the selection code S (variable data) of FIG. A magneto-optical disk drive (MO) 4, a hard disk drive (HD-M) 6 that drives a hard disk that stores game software main program M (fixed data) as fixed data, and a hard disk drive (HD) connected to MO 4 -S) 8 and fixed data from HD-M6 is received at one variable terminal M, variable data from HD-S8 is received at the other variable terminal S, and switching control is performed by switching signal 9 from controller 2 and output. The switch means SW10 connected to the fixed terminal and the error code encoded according to the communication line 16 using the output data from the SW10. A coder (ENC modulator) 12, and a communication device unit 14 for outputting the encoded data to a communication line 16.

  As the communication line 16, an ISDN (integrated services digital network) well-known in this field can be used.

  The receiving side device disposed in the home includes a receiver unit 18 connected to the communication line 16 and a decoder (DEC) 20 for decoding game software data transmitted via the communication line 16 and the receiver unit 18. And a game machine 22. The game machine 22 has a rewritable magneto-optical disk (MO-G) 24 that stores game software transmitted via the communication line 16.

  The main program M (variable data) of FIG. 3 or FIG. 5 is stored on the exchangeable disk of the MO 4 on the transmission side. By replacing the mounted disk, the variable data described with reference to FIGS. 3 and 5 can be updated as appropriate. That is, the contents of the commercial advertisement are appropriately updated as shown in FIGS. 1A and 2A to 1B and 2B.

  The main program M (fixed data), which is the fixed data described with reference to FIGS. 3 and 5, is stored on the disk of the MD-M6 on the transmission side. The MD-S8 disk on the transmission side stores variable data transferred from MO4.

  The operation of the game machine system shown in FIG. 7 will be described. In accordance with a data transfer command (or activation command) 3 from the controller 2 in advance, appropriately updated data in MO4 is transferred to one HD-S8. The main program M is stored on the disc inserted into the other HD-M6.

  When the game software is activated, the switch signal 9 of the controller 2 causes the movable terminal M of the SW 10 to be connected to the output fixed terminal as shown in FIG. 7, and at the same time, a transfer command (or activation command) 5 is sent from the controller 2 to the HD-M 6. Be emitted. The HD-M6 data (main program M) is encoded by the communication ENC 12 via the SW 10 and placed on the communication line 16 from the transmitter means 14. Data is transmitted to the receiving side through the communication line 16.

  The data transmitted via the communication line 16 is once received by the receiver means 18 on the receiving side. The transmission data encoded for transmission is decoded by the DEC 20. The decrypted data is stored on the MO-G 24 disk in the game machine 22. The main program M is sequentially transferred from the transmission side to the reception side, and the transfer of the main program M is completed.

  When the transfer of the main program M is completed, a transfer command (or activation command) 7 is issued from the controller 2 to the HD-S 8, and at the same time, a switching signal 9 is issued from the controller 2 to the SW 10 to change the variable terminal S. Is connected to the fixed output terminal. The variable data stored on the HD-S8 disk is similarly stored on the MO-G24 disk in the game machine 22 via SW10, ENC12, transmitter means 14, communication line 16, receiver means 18, and DEC20. The When the variable data is accumulated, the game software including the updated commercial advertisement is accumulated in the MO-G 24 of the game machine 24.

  In the above-described game machine system shown in FIG. 7, the commercial advertisement described in FIGS. 1 and 2 can be appropriately updated by exchanging the MO4 disk on the transmission side.

  FIG. 8 is a diagram partially showing a configuration of another game machine system, in which a game user purchases game software (main program M, fixed data) with an identification symbol and commercial advertisement of the game software. It is characterized by receiving sequentially updated data as a portion (variable data) from the transmission side via a communication line.

  In this game machine system, a transmission side device on the company side, a reception side device arranged in the home, and a communication line connecting the transmission side device and the reception side device are provided. The device is not shown.

  The communication line 25 is the same as the communication line of FIG. 7, and ISDN or the like can be used.

  As a receiving side device, there are a system controller (syscon) 30 for controlling the receiver side device, a RAM 28 connected to the syscon 30, a receiving / transmitting means 26 connected to the RAM 28 and connected to a communication line, Similarly, it has a magneto-optical drive (MO) 38 that is connected to the syscon 30 and exchanges data with the RAM 28. The syscon 30 is provided with a key input converter 32 that can appropriately convert key inputs such as instructed commands and data input via a keyboard (not shown). Furthermore, a demodulator 34 for decoding data from the RAM 28 under the control of the system controller 30 and an image controller 36 for displaying the demodulated data on a display (display device, not shown) are provided.

  The key input converter 32 can change and match the functions and roles of the input keys of the keyboard that are different among the game software to a desired function, and is determined by the syscon 30 when the game software disk is inserted into the MO 38. Initially set.

  The operation of the game machine system shown in FIG. 8 will be described. A game user inserts a disc on which game software (main program M, fixed data) is written into the MO 38 and activates the game software. An identification symbol that can identify the type of game software is written at the top of the main program M used in the game machine system. When the game software is activated, this identification signal is transferred to the RAM 28. This identification signal is once transferred to a transmission-side host computer (not shown, corresponding to the controller 2 in FIG. 7) via the transmitter / receiver means 26 and the communication line 25. The host computer that has received the identification symbol starts the transfer of the updated variable data described in FIG. 3 or FIG.

  On the receiver side, variable data transferred via the communication line 25 is stored in the RAM 28 via the transmitter / receiver means 26. The variable data stored in the RAM 28 is written and updated via a connection 37 in a predetermined variable data area of the game software on the MO 38 disc. That is, the user cannot execute the game software unless receiving variable data relating to the commercial advertisement updated from the transmission side, and the variable data of the game software is the latest or the data intended by the transmission side every time the game is executed. Will be updated. The updated game software program is completed by the above operation, but it is preferable that these series of operations are performed as an initial operation of the game software.

  As an operation relating to the user, game software data stored in the MO 38 is sent to the RAM 28, sent to the image controller 36 via the connection 33 and the demodulator 34, and output on a monitor (display) (not shown). The Input from a key of a keyboard (not shown) is converted by a key input converter 32 as necessary. The system controller 30 determines the contents thereof, and sequentially obtains necessary data from the MO 38 to the RAM 28. Rewrite the above data.

  Still another game machine system shown in FIG. 9 is a system in which a game user purchases game software in the same manner as the game machine system shown in FIG. 8, but the variable data in the game software is updated via broadcasting. It is a figure which shows partially the structure of the system characterized by this. Broadcasting is a one-way transmission from the transmission side to the reception side, and is very inexpensive. In this respect, the game machine system of FIG. 8 uses a relatively communicable line such as ISDN. It is different from what you are doing. In this game machine system, the variable data of FIG. 3 or FIG. 5 is continuously transmitted using a broadcast line.

  This game machine system includes a transmission side device on the company side, a reception side device arranged in the home, and a broadcast line connecting the transmission side device and the reception side device. The device is not shown.

  As a receiving side device, receiver means 38 for receiving variable data sent from the transmitting side via an antenna 53, an HD drive 40 for storing data of the receiver means 38, fixed data and variable for image output. It has a RAM 42 for temporarily storing data, a demodulator 44, and an image controller 46.

  The receiver means 38, the HD drive 40, the RAM 42, and the demodulator 44 are controlled by a system controller (system controller) 48 that controls receiver-side equipment. Connected to the syscon 48 is a CD-ROM drive 52 for inserting a game soft disk purchased by a game user. Further, similarly to FIG. 8, the system controller 48 is provided with a key input converter 50.

  The operation of the game machine system shown in FIG. 9 will be described. The user inserts the disc containing the purchased game software into the CD-ROM drive 52. This CD-ROM stores a main program M (fixed data) of game software. When the game software is activated by the CD-ROM drive 52, the software identification data (identification symbol, which is different depending on the type of the game software) stored at the beginning of the game software is temporarily connected via the connection 41. It is sent to the RAM 42. The software identification data in the RAM 42 is sent to the system controller 48 via the connection 45. The system controller 48 determines a channel number on which variable data (change data) of the software identification data is broadcast corresponding to the software identification data, and receives the channel number and the software identification data via the connection 37 to the receiver means 38. To instruct.

  Please refer to FIG. One or more channels are prepared for broadcasting on the transmission side. In the case of a plurality of channels, for example, it is assumed that there are a channel G (FIG. 10A) and a channel H (FIG. 10B).

  In channel G, after sending software identification data J, two change data (J-1) and (J-2) are sent. Next, after sending the software identification data K, three change data (K-1), (K-2), and (K-3) are sent. Although the data amount of the software identification data is constant, the type and amount of change data vary depending on the game software. Since the timing for starting the game software is arbitrary, if the timing for sending one game software is too long, a schedule screen will appear before the update of the change data, so in channel G, after the change data of the software identification data K, again The repeated operation of sending the change data (J-1) and (J-2) of the software identification data J is performed. On channel H, change data of software identification data P, Q, and R is broadcasted.

  If the software identification data of the game software purchased by the user is “Q”, for example, the receiver means 38 is set to the channel H correspondingly. Channel H broadcasts variable data (change data) of various game software including software identification data Q.

  Returning to FIG. 9, the receiver means 38 starts the change data “Q-1” from the moment the change data “Q-1” corresponding to the software identification data “Q” is sent in the channel H broadcast. Are stored in the HD drive 40. At this time, the updated commercial advertisement data is stored in the HD drive 40, and the main program M is stored in the disk inserted in the CD-ROM drive 52. The game data is completed and executed by these two data.

  The syscon 48 starts the main program M, which is fixed data of the CD-ROM drive 52, and reads the commercial advertisement, which is variable data, from the HD drive 40 into the RAM 42 while executing the game software. The game software data in the RAM 42 is displayed on a display (not shown) via the demodulator 44 and the image controller 46.

  The game software cannot be executed by the main program M alone in the CD-ROM drive 52. For this reason, the updated commercial advertisement is sure to be seen by the game user, and the price of the game software is kept low or free of charge by the revenue of the commercial advertisement.

  FIG. 11 is a conceptual diagram of the above-described game machine system, in which a plurality of home game machines are connected.

Below, the effect of the Example mentioned above is mentioned.
(1) Commercial advertising activities can be performed in game software, and the price of software can be reduced or free of charge.
(2) Make the latest advertising activities possible and always make new advertising activities possible.
(3) In addition to communication, commercial advertisements by broadcasting are also possible. In this case, since the channel is automatically set, the user can operate without any awareness.
(4) Even in the game machine system using the file structure shown in FIG. 5, since the update data is small, the use time of the communication line is short.
(5) Since the game machine system of FIG. 9 has a small amount of update data, a single broadcast channel can support a number of software.
(6) In the game machine system of FIG. 9, since correspondence data between channels and software is also sent by broadcasting, it is possible to cope with the release of software.

It is a figure showing one scene projected on the display of the game machine system by racing game software. It is a figure showing another one scene projected on the display of the game machine system with the racing game software. It is a figure which shows the file structure of the game software shown in FIG.1 and FIG.2. It is a figure explaining the execution procedure of the game software which has the file structure of FIG. It is a figure which shows another file structure of the game software shown in FIG.1 and FIG.2. It is a figure explaining the execution procedure of the game software which has the file structure of FIG. It is a figure which shows the structure of a game machine system. It is a figure which shows another structure of a game machine system. It is a figure which shows another structure of a game machine system. It is a figure explaining the change data of the game software sent by broadcasting from the transmission side in the game machine system shown in FIG. 1 is a conceptual diagram of a game machine system in which a plurality of game machines are connected.

Explanation of symbols

  2 controller, 4,38 magneto-optical disk (MO), 6 hard disk drive (HD-M), 8 hard disk drive (HD-S), 10 changeover switch (SW), 12 encoder (ENC), 14 transmitter means, 16 , 25 communication line, 18 receiver means, 20 decoder (DEC), 22 game machine, 24 magneto-optical disk (MO-G), 26 transmitter / receiver means, 28, 42 RAM, 30, 48 system computer (syscon), 32, 50 Key input converter, 34, 44 demodulator, 36, 46 Image controller, 38 Receiver means, 40 HD drive, 52 CD-ROM drive, 53 Antenna, 54 Host computer (host), 56, 58, 60 game machine

Claims (9)

In a data transmission device that transmits data,
A transmission side storage means for storing advertisement data for displaying an advertisement on the advertisement part in a scene where an advertisement appears in a part of an image among scenes according to the progress of the game when the game program is executed;
The advertisement of the advertisement unit is generated by generating the scene corresponding to the progress of the game by executing the game program while capturing the advertisement data corresponding to the identification information through the communication line as the identification information for identifying the game program. Receiving means for receiving from a program execution device that generates a scene in which
Transmission means for transmitting the advertisement data stored in the transmission side storage means to the program execution device via a communication line in accordance with the identification information received by the reception means;
A data transmission device having: The transmission side storage means stores the game program,
The data transmission device according to claim 1, wherein the transmission unit transmits the game program stored in the transmission side storage unit to the program execution device via the communication line. The transmission side storage means includes a program storage means for storing the game program, and an advertisement storage means for storing the advertisement data,
The data transmission apparatus according to claim 2, wherein the transmission means transmits the game program stored in the program storage means to the program execution apparatus via the communication line. The data transmission device according to claim 3, wherein the program storage unit or the advertisement storage unit includes a hard disk. The data transmission apparatus according to claim 1, wherein the communication line includes a bidirectional communication line or a unidirectional communication line. The data transmission device according to claim 1, wherein the advertisement data is data for attaching an image to the advertisement unit. The data transmission device according to claim 1, wherein the advertisement data is provided in a subprogram format for the main program when the game program is a main program. The program execution device is
Receiving side storage means for storing the identification information and the advertisement data;
Transmitting means for transmitting the identification information stored in the receiving-side storage means to the data transmitting device via a communication line;
Receiving means for receiving advertisement data corresponding to the identification information transmitted by the transmitting means from the data transmitting apparatus via a communication line;
The scene in which the advertisement data stored in the receiving side storage means is updated to the advertisement data received by the receiving means, the updated advertisement data is taken in, the game program is executed, and the advertisement in the advertisement section is replaced. The data transmitting apparatus according to claim 1, further comprising: generating means for generating In a data transmission method for transmitting data,
A storage step of storing, in a storage means, advertisement data for displaying an advertisement on an advertisement part in a scene where an advertisement appears in a part of an image among scenes in accordance with the progress of the game when the game program is executed;
The advertisement of the advertisement unit is generated by generating the scene corresponding to the progress of the game by executing the game program while capturing the advertisement data corresponding to the identification information through the communication line as the identification information for identifying the game program. A receiving step for receiving from a program execution device that generates a scene in which
A transmission step of transmitting the advertisement data stored in the storage means to the program execution device via a communication line in accordance with the identification information received in the reception step;
A data transmission method comprising:

Images