JP4094209B2 - Advertisement information provision system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention manages advertisement information of various products, and provides an advertisement information providing server that is provided on a WEB page and a manufacturer server that manages detailed information of the product connected via a communication network. Information provision system.
[0002]
[Prior art]
A system in which various WEB pages are linked in such a manner that when a CM portion is clicked on a homepage (WEB page) established by a retail store or the like, it jumps to the corresponding server and displays a detailed explanation page of the CM. However, it is built from the past.
[0003]
[Problems to be solved by the invention]
In this system, when clicking the displayed CM part from the first homepage screen and jumping to the detailed explanation page of the CM part, the server that provides the first homepage screen and the details of the CM part If the server providing the explanation page is different, as soon as the server is replaced, a page with a different title part that is not related to the first homepage screen appears.
[0004]
For this reason, the user does not know whether or not the first homepage screen and the next detailed description screen are related. For example, the user tries to purchase the product by looking at the detailed description screen. In this case, there was a problem that it was difficult to know where to place the order.
[0005]
In addition, when a retail store provides a home page on which various products are posted on the net, when a user clicks on the product to know the details of any listed product, a completely different title part is displayed. If you jump to this page, the advertisement effect of the homepage set up by the retailer will be reduced.
[0006]
The present invention was devised to solve such problems, and its purpose is to provide detailed explanations of the product from the manufacturer's server to the user without impairing the advertising effect of the homepage established by the retail store or the like. It is in providing the advertisement information provision system which can be provided to.
[0007]
[Means for Solving the Problems]
To solve the above problems, the advertisement information providing system of the invention, each retailer to manage the advertisement information of various products, the advertisement information providing server that placing supra on WEB page with background screen including a title portion The manufacturer server that manages the detailed information of the product is an advertisement information providing system connected via a communication network, and when any product on the WEB page is selected by any user terminal, Detailed request information is transmitted from the advertisement information providing server to the corresponding manufacturer server together with the background screen including the title part . The manufacturer server extracts detailed information of the corresponding product based on the detailed request information, and extracts the detailed information from the title part. by posted transmitting to the user terminal on the background screen including the title of the Web page of the detailed information, providing the advertisement information Wherein the chromatography server sends the same title as the title of the Web page provided to the user terminal.
[0008]
According to the present invention having such a feature, a purchase examiner or an interested person (user) clicks on a photograph portion of a product posted on a WEB page managed by the advertisement information providing server. In this case, the user will fly to the manufacturer server of the product and provide detailed information of the product to the user. At this point, the title at the top of the screen is the name of the retail store managing the advertisement information providing server. The detailed description of the product provided by the manufacturer server is displayed in the product description column below. That is, the detailed description of the product is posted as a detailed description on the WEB page of the retail store.
[0009]
In addition, the advertisement information providing system of the present invention instructs the manufacturer server to return to the WEB page screen from the manufacturer server when the user clicks a return button on the WEB page on which the detailed information is displayed. The information may be transmitted, and the advertisement information providing server may be configured to transmit the web page screen before transmitting the detailed request information to the user terminal by receiving the instruction information .
[0010]
Such a configuration and to lever, from the beginning of the WEB page screen when you access the advertising information providing server, switch to the screen to display detailed information of goods, it was said to return from the detailed information screen on the first WEB page screen Even when the operation is performed, the screen can be displayed as if the advertisement information providing server provides all the information. That is, the user can be recognized as if the operation is on the WEB page provided by the advertisement information providing server that accessed first, even though the server of the communication partner has changed. it can. As a result, the manufacturer that manages the manufacturer server can explain the product under the responsibility of the manufacturer as a support for the retail store that manages the advertisement information providing server, and can assist in sales promotion.
[0011]
Moreover, the advertisement information provision system of this invention may be provided so that the merchandise information published on the WEB page of the said advertisement information provision server can be rewritten from the manufacturer server of the goods .
[0012]
Such a configuration and to lever, with retail store is managed by the shop side for example recommended products of its own shop, and other products, by entrust the management manufacturer of goods managed by the retail store The number of stocks can be reduced. In addition, when a manufacturer develops a new product, there is an advantage that the product can be immediately displayed on the WEB page of the retail store. In addition, if the manufacturer has a possibility of running out of stock due to a decrease in the inventory of the product posted on the WEB page, the product on the WEB page of the advertisement information providing server should be replaced from the manufacturer server. Therefore, it is possible to prevent the product from being out of stock. In other words, since inventory can be managed not only by inventory management by production adjustment, but also by sales adjustment such as changing a product to be posted on the WEB page of a retail store, the efficiency of inventory management can be improved.
[0013]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below with reference to the drawings.
[0014]
FIG. 1 shows a schematic configuration of the entire advertisement information providing system of the present invention.
[0015]
That is, the advertisement information providing server 1 that manages the advertisement information of various products posted on the WEB page, the manufacturer servers 2, 2... That supply various products, and the user terminals 3, 3. The communication network N is connected.
[0016]
The advertisement information providing server 1 provides the user terminal 3 with, for example, advertisement information including a photograph of a product on a WEB page, and can make a payment for the purchase of the product on the WEB page. Yes. In addition, when a user operating the user terminal 3 clicks a photograph portion of the displayed product, the user jumps to the manufacturer server 2 of the product. Therefore, the advertisement information providing server 1 associates the product code of each product posted on the WEB page with the IP address of the manufacturer server 2 managed by the manufacturer of the product, and manages the address (not shown). Stored in the database.
[0017]
On the other hand, the manufacturer server 2 creates detailed information on products manufactured in-house and stores them in the product database in correspondence with the product codes. When there is an access to a product description request from, for example, A store via the communication network N, the detailed description information of the corresponding product is read from the product database using the transmitted product code as a key, and the read product information is Then, based on the transmitted identification code of the A store, it is posted in the product description column on the WEB page with the title “A store” and transmitted to the user terminal 3. The title portion of the WEB page is exactly the same as the title of the WEB page that is first transmitted from the advertisement information providing server 1 to the user terminal 3. For this reason, the manufacturer server 2 prepares a WEB page for product description, whose title is the name of each retail store that ships the product, in association with the identification code of each retail store. It should be noted that the background screen of the WEB page including the title can be a wallpaper or layout that matches the originality of each retail store.
[0018]
According to such a configuration, the manufacturer who manages the manufacturer server 2 can create a detailed description of the product in detail from the standpoint of the manufacturer and update the detailed description whenever necessary. Can do. Further, even when a new product is shipped, there is an advantage that a detailed description of the new product only needs to be created and stored in the product database of the manufacturer server 2 of the company. On the other hand, since the retail store managing the advertisement information providing server 1 does not have to create product descriptions and store them in the advertisement information providing server 1, the server 1 can be easily maintained and managed. There are advantages.
[0019]
Next, a processing operation by the advertisement information providing system having the above configuration will be described with reference to a transition example of the WEB page screen shown in FIG.
[0020]
FIG. 2A shows an example of advertisement information of various products posted on the WEB page of the advertisement information providing server 1 managed by the A store.
[0021]
On the WEB page screen (advertising screen), the title 11 of “A store”, which is the title of this page, is displayed at the top, and below that, photographs 12a, 12b,... Of various products handled at the A store. ... And the sales amount of the product 12a, 12b... And a brief description 13a, 13b.
[0022]
The user who has accessed this WEB page using the user terminal 3 clicks the “Next” button 15 displayed in the upper right corner of the advertisement screen, for example, and the next product list is sequentially displayed. It is like that. Further, when the “return” button 16 is clicked, the previous page is returned.
[0023]
In addition, when the user wants more detailed information of an arbitrary product (for example, 12b) displayed on the WEB page, the user clicks on a photograph portion of the product 12b. Thereby, the advertisement information providing server 1 reads the IP address of the corresponding manufacturer server 2 from the address management database using the product code of the product 12b as a key, and sends the IP address of the store A to the manufacturer server 2 of the IP address. A request signal for detailed information is transmitted together with the identification code and the product code.
[0024]
When the manufacturer server 2 receives this detailed information request signal together with the identification code and the product code, the detailed description information of the corresponding product 12b is read from the product database using the product code as a key, and the read product information is used as the identification code. The detailed description information is posted in the detailed description column of the WEB page whose title read as the key is A store, and is transmitted to the user terminal 3.
[0025]
FIG. 2B shows a WEB page screen example of a detailed description of the product 12b transmitted from the manufacturer server 2 to the user terminal 3 in this way. The title portion 21 of the WEB page has the same title as the title portion 11 of the WEB page first transmitted from the advertisement information providing server 1 to the user terminal 3. That is, the detailed description of the product 12b is posted as a detailed description of the WEB page of the retail store (A store) and is provided to the user.
[0026]
When the user looks at the detailed WEB page screen and clicks the “return” button 22 displayed on the screen, for example, the user returns to the first WEB page screen shown in FIG. When the user clicks the “Purchase” button 23 displayed on the screen, a message such as “Thank you” is displayed on the screen, and then the first WEB page shown in FIG. Return to the screen. In addition, the manufacturer server 2 transmits product purchase information to the advertisement information providing server 1.
[0027]
Upon receiving this product purchase information, the advertisement information providing server 1 displays an ordering screen (not shown) and requests the user to input various information for payment. In response to this request, the user inputs necessary information (input of credit card number for payment (cash on delivery, etc. is acceptable), delivery address, name, phone number, etc.) and orders not shown By clicking the button, the order processing (order processing for retail stores) is completed. Thus, the final settlement is performed by returning to the WEB page of the retail store (A store).
[0028]
As described above, when an arbitrary product is clicked on the WEB page of the A store, the product description is made from the corresponding manufacturer server 2 with the title being the A store, and the same on the WEB page of the B store. When a product is clicked, the title is the same as the B store and the product description is made from the same manufacturer server 2, and when the same product is clicked on the WEB page of the C store, the title is the same as the C store. The product description is made from the manufacturer server 2. Then, when the “return” button 22 or the “purchase” button 23 is clicked on the product description screen, the user returns to the WEB page of the A store when going through the A store, and goes through the B store. In this case, the user returns to the WEB page of the B store, and returns to the WEB page of the C store when passing through the C store.
[0029]
In the above embodiment, the manufacturer of each product listed on the WEB page of one retail store (A store) is not limited at all. For example, the manufacturer of the product 12a is the manufacturer L, The manufacturer of the product 12b is the manufacturer M, and the manufacturer of the product 12c is the manufacturer N. The manufacturer differs for each listed product (or for each of a plurality of products). Thus, it is apparent from the above description that the present invention can be applied even when the flying manufacturer server 2 is different.
[0030]
In the above embodiment, as an example of a message displayed when the “Purchase” button 23 is clicked on the screen shown in FIG. Each manufacturer can display this message with various ideas. For example, it is possible to give a friendly impression to the user by displaying in English such as “Thank you” or “Thank you very much” or in Osaka dialects such as “Ookini” or “Maido” in Osaka. is there.
[0031]
Furthermore, in the above embodiment, since the background screen including the title part of each retail store is managed by the manufacturer server 2 of each manufacturer, when the background screen including the title part of the WEB page is changed in each retail store. Therefore, it is necessary to notify the manufacturer of this change. Therefore, in such a case, the WEB page of the own store managed by the manufacturer server 2 can be changed from the advertisement information providing server 1 side. This eliminates the problem that the title part and background screen of the WEB page managed by each retail store and the title part and background screen of each retail store managed by the manufacturer server 2 do not match. be able to.
[0032]
Furthermore, in the above embodiment, the background screen including the title part of each retail store is managed by the manufacturer server 2 of each manufacturer. However, when the photograph part of an arbitrary product is clicked, this title part is included. The data of the background screen is also transmitted to the manufacturer server 2 side together with the detailed information request signal, and the manufacturer server 2 side posts the detailed description information of the product on the background screen including the transmitted title part, and the user terminal 3 You may make it transmit to. In this way, even if the retailer changes the background screen including the title part of the WEB page, the detailed description WEB page including the changed title part can be obtained without taking any action on the manufacturer server 2 side. There is an advantage that it can be transmitted to the user terminal 3.
[0033]
In the advertisement information providing system of the present invention, the products (photos) 12a, 12b,... Posted on the WEB page of the advertisement information providing server 1 are rewritten from the manufacturer servers 2, 2,. It may be provided as possible. For example, the product 12a manufactured by the manufacturer L can be rewritten at any time from the manufacturer server 2 managed by the manufacturer L, and the product 12b manufactured by the manufacturer M can be updated from the manufacturer server 2 managed by the manufacturer M as needed. The product 12c manufactured by the manufacturer N may be rewritten as needed from the manufacturer server 2 managed by the manufacturer N. In this way, by leaving the management of each posted product 12a, 12b,... To each manufacturer, it is possible to reduce the inventory number of products managed at the retail store.
[0034]
The manufacturer also has an advantage that when a new product is developed and production is started, the product can be immediately displayed on the WEB page of the retail store. In addition, in the manufacturer, when the stock of the company's products posted on the WEB page is reduced and there is a possibility that the product will be out of stock, the manufacturer server 2 sends the advertisement information providing server 1 on the WEB page. By replacing the company's own product, it is possible to prevent the product from being out of stock. In other words, since inventory can be managed not only by inventory management by production adjustment, but also by sales adjustment such as changing a product to be posted on the WEB page of a retail store, the efficiency of inventory management can be improved.
[0035]
In addition, the retailer does not rely on each manufacturer to manage all products on the WEB page. Instead, the store manages advertisements for recommended products in the retailer and manufactures only other products. By leaving the management to the manufacturer, the advertisement effect of the WEB page can be further improved by the synergistic effect of the efforts of the retail store and the manufacturer.
[0036]
【The invention's effect】
According to the advertisement information providing system of the present invention, when a purchase examiner or an interested person (user) clicks on a photograph part of a product posted on a WEB page managed by the advertisement information providing server. In this case, the user will fly to the manufacturer server of the product and provide detailed information about the product to the user. At this point, the title at the top of the screen remains the name of the retail store that manages the advertisement information providing server. The detailed description of the product acquired from the manufacturer server is displayed in the product description column below. That is, since the detailed description of the product is posted as the detailed description of the WEB page of the retail store, the user exchanges various operations with the advertisement information providing server of the retail store that has consistently accessed first. Can be recognized as. In addition, the manufacturer who manages the manufacturer server can create a detailed description of the product in detail from the standpoint of the manufacturer, and can update the detailed description whenever necessary. Even when a new product is shipped, the system can be maintained with a simple operation by simply creating a detailed description of the new product and storing it in the product database of the manufacturer server of the company. On the other hand, the retailer managing the advertisement information providing server does not need to create product descriptions and store them in the advertisement information providing server, which facilitates server maintenance and management. Furthermore, even if the retailer changes the background screen including the title part of the WEB page, the detailed description WEB page including the changed title part can be displayed on the user terminal without taking any action on the manufacturer server side. Can be sent.
[0037]
Further, according to the advertisement information providing system of the present invention, the first WEB page screen when accessing the advertisement information providing server is switched to the screen displaying the detailed information of the product, and the first WEB page is displayed from the detailed information screen. Even when an operation such as returning to the screen is performed, it is possible to display the screen as if the advertisement information providing server provides all the information. That is, the user can be recognized as if the operation is on the WEB page provided by the advertisement information providing server that accessed first, even though the server of the communication partner has changed. it can. As a result, the manufacturer that manages the manufacturer server can explain the product under the responsibility of the manufacturer as a support for the retail store that manages the advertisement information providing server, and can assist in sales promotion.
[0038]
Further, according to the advertisement information providing system of the present invention, the merchandise information posted on the WEB page of the advertisement information providing server can be rewritten from the manufacturer server of the product. The recommended product of the store is managed on the store side, and the other products are managed by the manufacturer, so that the number of products managed at the retail store can be reduced. Also, when a manufacturer develops a new product, the product can be immediately posted on the WEB page of the retail store. In addition, if the manufacturer has a possibility of running out of stock due to a decrease in the inventory of the product posted on the WEB page, the product on the WEB page of the advertisement information providing server should be replaced from the manufacturer server. Therefore, it is possible to prevent the product from being out of stock. In other words, since the inventory can be managed not only by inventory management by production adjustment but also by sales adjustment such as changing a product to be posted on the WEB page of the retail store, the efficiency of inventory management can be improved.
[Brief description of the drawings]
FIG. 1 shows a schematic configuration of an entire advertisement information providing system according to the present invention.
FIG. 2 is an explanatory diagram showing a transition state of a WEB page screen.
[Explanation of symbols]
1 advertisement information providing server 2 manufacturer server 3 user terminal

Claims (1)

Each retail store to manage, the advertisement information of various products, and the advertising information providing server that mounting bulletin on the WEB page with background screen containing the title part, and the manufacturer's server to manage the detailed information of the products, communication network An advertising information providing system connected via
When an arbitrary product on the WEB page is selected by an arbitrary user terminal, the detailed request information is transmitted from the advertisement information providing server to the corresponding manufacturer server together with the background screen including the title part . The detailed information of the corresponding product is extracted based on the detailed request information, and is posted on the background screen including the title portion and transmitted to the user terminal, whereby the title of the Web page of the detailed information is converted into the advertisement information. An advertisement information providing system, wherein the providing server transmits the same title as the title of the Web page provided to the user terminal.

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