JP3877308B2 - Envelope with paper craft, concealed postcard with paper craft, and method of making - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an envelope with paper craft, a concealing postcard with paper craft, and a method of making the same.
[0002]
[Prior art]
Conventionally, sealed letters and postcards for providing various information have been sent as direct mail. In direct mail, it is important to improve the open rate, improve the response (response rate), improve the content comprehension level, and various forms of direct mail have been proposed.
[0003]
[Problems to be solved by the invention]
However, in the conventional direct mail, it has not been possible to sufficiently expect an improvement in opening rate, an improvement in response, and an improvement in content comprehension. Moreover, the effective use of the paper which comprises an envelope and a postcard was not enough.
[0004]
The present invention has been made in view of the above-described problems, and can be expected to sufficiently improve the opening rate, the response, the content understanding level, and the like, and can effectively use the paper constituting the envelope and the postcard. An object of the present invention is to provide an envelope, a postcard, and a method for making the envelope having a sufficiently designed form.
[0005]
[Means for Solving the Problems]
In order to solve the above problems, in the first embodiment of the present invention, a paper craft is provided on a piece of paper constituting a part of the envelope, and one or more parts are insufficient for the completion of the paper craft, and the envelope Provided is an envelope with a paper craft which is set so as not to obtain a URL address for obtaining a part which is insufficient for completion of the paper craft unless the variable information described is understood . It is preferred that this case, the whole or part of the previous SL Paper is configured to look from the outside through the window.
[0006]
In the second form of the present invention, a paper craft is provided on a piece of paper constituting a part of the concealed postcard, and one or more parts are insufficient for the completion of the paper craft, and the variable information described in the concealed postcard is stored. unless understand, that provides paper crafts with concealment postcard, wherein the URL address for obtaining a component short of the completion of the paper craft is set so as not obtained.
[0007]
In the third form of the present invention, in the method for creating the envelope with paper craft of the first form and the concealed postcard with paper craft of the second form,
A half cut or perforation is formed along the crease of the paper craft,
The paper craft cuts are cut in advance except for a plurality of tie portions.
[0008]
According to a preferred aspect of the third embodiment, the half cut or perforation along the crease and the cut along the cut are performed using a laser.
[0009]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described with reference to the accompanying drawings.
Drawing 1 is a figure showing roughly composition of an envelope with papercraft concerning a 1st embodiment of the present invention, and has shown a deployment state of an envelope. FIG. 2 is a front view showing a sending state in which the envelope of FIG. 1 is closed. Furthermore, FIG. 3 is a figure explaining the production method of the envelope with papercraft of 1st Embodiment.
[0010]
Referring to FIG. 1, an envelope 1 with a papercraft according to a first embodiment includes a first paper piece 2 of an envelope and a second paper piece 3 of an envelope. And the rectangular opening part 2a is formed in the predetermined position of the 1st paper piece 2, for example. The opening 2a is closed from the inside by a transparent sheet (not shown) as necessary. Further, first variable information 4 to be transmitted to a destination to which the envelope 1 is to be sent is printed on the inner surface of the first paper piece 2.
[0011]
On the other hand, on the inner surface of the second paper piece 3, the second variable information 5 related to the name and address of the destination to which the envelope 1 is to be sent is printed, and a paper craft 6 is provided. In general, a paper craft cuts out along a cut line and bends along a fold line to form a three-dimensional form such as a plastic model or its parts. In FIG. 1, paper crafts 6 a to 6 c corresponding to three parts are shown as an example.
[0012]
The second variable information 5 and the first part 6a of the paper craft are positioned in a region (a rectangular region indicated by a broken line in the drawing) 2b corresponding to the outer shape of the opening 2a. Therefore, in the sending state in which the envelope 1 is closed, as shown in FIG. 2, the second variable information 5 and the first part 6a of the paper craft are visible from the outside through the opening 2a as a transparent window of the envelope 1. It is configured.
[0013]
Hereinafter, a method for creating the envelope 1 with paper craft according to the first embodiment, particularly a method for creating the paper crafts 6a to 6c, will be briefly described. In the paper craft 6a to 6c of the first embodiment, for example, using a carbon dioxide (CO ₂ ) laser (wavelength 10.6 μm), the cut is cut in advance except for a plurality of tie portions, and a half cut or a sewing machine is formed along the fold. Eyes are formed.
[0014]
That is, in the paper crafts 6a to 6c of the first embodiment, as shown in FIG. 3A, long cutting lines 31 along the cut lines are formed except for a plurality of short tie portions (uncut portions) 32. ing. In addition, the crease includes a half cut (muscle push) 33 formed of a non-penetrating cutting line as shown in FIG. 3B, or a cut portion 35 and a tie portion 36 as shown in FIG. A perforation 34 consisting of repetition is formed.
[0015]
As described above, in the envelope 1 with paper craft of the first embodiment, since the paper crafts 6a to 6c are provided on the second paper piece 3 constituting a part of the envelope 1, the paper can be effectively used effectively. it can. In addition, since the first part 6a of the paper craft is configured so that it can be seen from the outside through the opening 2a as the transparent window of the envelope 1, the opening rate is improved, the response is improved, and the content understanding is improved. You can expect enough.
[0016]
That is, the contents of the paper craft can be changed for each destination in order to improve the unsealing rate. Specifically, for example, a car craft owned by the recipient is used for vehicle inspection and maintenance from a dealer, a paper craft is used for guidance to a paper hawk member, pet lovers, etc. Animal paper craft can be employed for home guidance.
[0017]
Further, in order to improve the response, it is possible to set one or a plurality of parts to be short with respect to the completion of the paper craft so that the lack of parts can be obtained by the response. Specifically, for example, in the case of a car paper craft, the front grill and the side parts of the body are missing, in the case of a paper craft of paper paper, the main wing and the parts of the main body are missing, or in the case of an animal paper craft, And torso parts can be lost.
[0018]
Furthermore, in order to improve the content comprehension level, it is possible to set so that a missing part cannot be obtained by a correct response unless the content of the first variable information 4 is understood. Specifically, for example, when the expiration date of the vehicle inspection is 2002.09.13, a predetermined URL address including a number “20020913” corresponding to the expiration date (for example,... / Hoge / name1 / 20020913. It can be set so that the missing parts cannot be obtained unless the site is accessed.
[0019]
Similarly, for example, in the case of “announcement of membership” to the paper paper meeting, it is described in a specific position (for example, the 10th character “a” on the 6th line, the first character “b” on the 12th line, etc.) To obtain a missing part unless a site of a predetermined URL address (for example,... / Hoge / name2 / ab....) Including a plurality of combinations of characters (for example, “ab”) is accessed. It can also be set so that it cannot.
[0020]
Moreover, in 1st Embodiment, the cut of paper craft 6a-6c is cut | disconnected previously except a some tie part, and the half cut or the perforation is formed along the crease | fold. Therefore, it is not necessary to cut the cut using a cutter or scissors, and it can be easily and accurately folded by the action of half-cutting or perforation to guide the folding, so that time and perseverance can be spent on the cutting and folding operations. I don't need it.
[0021]
In the first embodiment described above, paper craft laser processing is performed using a carbon dioxide laser. However, the present invention is not limited to this, and other methods such as a UV laser (wavelength 355 nm) and a green laser (wavelength 532 nm) are used. Any suitable laser can be used.
[0022]
In the first embodiment described above, the present invention is applied to an envelope. However, the present invention is not limited to this, and the present invention can also be applied to a concealing postcard, for example. Here, the concealed postcard is a means for mailing information that is not desired to be exposed to the human eye in the form of a postcard, and is also called “laminated postcard”.
[0023]
FIG. 4 is a diagram schematically showing the configuration of a concealed postcard with paper craft according to the second embodiment of the present invention, where (a) shows an expanded state and (b) shows a closed delivery state. . Referring to FIG. 4A, the concealed postcard 11 with paper craft according to the second embodiment includes a first paper piece 12 and a second paper piece 13. The first variable information 14 to be transmitted to the destination to which the concealed postcard 11 is to be sent is printed on the inner side surface (the surface on which information is concealed by being pasted) of the second paper piece 13.
[0024]
Further, as shown in FIG. 4B, the name and address of the destination to which the concealing postcard 11 is to be sent on the outer side surface of the second paper piece 13 (the side exposed to the outside in the closed sending state). The second variable information 16 relating to is printed. On the other hand, on the inner surface of the first paper piece 12, four parts 15a to 15d of the paper craft are provided. Also in the second embodiment, as in the first embodiment, the four components 15a to 15d are processed using, for example, a carbon dioxide laser.
[0025]
Thus, even in the concealing postcard 11 with paper craft of the second embodiment, the first paper piece 12 constituting a part of the concealing postcard 11 is provided with the paper crafts 15a to 15d, so that the paper can be effectively used effectively. it can. Further, the same configuration as that of the first embodiment for the paper crafts 15a to 15d and the first variable information 14 (changing the content of the paper craft for each destination, making one or more parts short for the completion of the paper craft) In addition, it is possible to improve the unsealing rate, improve the response, and improve the level of understanding of the content by applying the setting so that the missing parts cannot be obtained by the correct response unless the content of the first variable information is understood. We can expect enough.
[0026]
In the above-described second embodiment, the present invention is applied to a concealed postcard having four V-folded forms where information printing is possible. However, the present invention is not limited to this. For example, information printing The present invention can also be applied to concealed postcards having various forms including a Z-fold form in which the possible surface is six.
[0027]
【The invention's effect】
As described above, with the envelope with paper craft and the concealed postcard with paper craft of the present invention, it is possible to sufficiently expect an improvement in opening rate, an improvement in response, an improvement in content comprehension, and the like and constitute an envelope and a postcard. Effective use of paper can be sufficiently achieved.
[Brief description of the drawings]
FIG. 1 is a diagram schematically showing a configuration of an envelope with a paper craft according to a first embodiment of the present invention, showing an expanded state of the envelope.
FIG. 2 is a front view showing a closed delivery state of the envelope of FIG. 1;
FIG. 3 is a diagram for explaining a method of creating an envelope with paper craft according to the first embodiment.
FIGS. 4A and 4B are diagrams schematically showing a configuration of a concealed postcard with paper craft according to a second embodiment of the present invention, where FIG. 4A shows an expanded state and FIG. 4B shows a closed delivery state. .
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Envelope with paper craft 2 Envelope 1st paper piece 2a Opening 3 Envelope 2nd paper piece 4 and 14 1st variable information 5 and 16 which should be transmitted to a destination 2nd variable information 6 and 15 regarding a destination name and address Paper craft 11 Concealed postcard with paper craft 12 First piece of paper for concealed postcard 13 Second piece of paper for concealed postcard

Claims (5)

A paper craft is provided on the piece of paper that forms part of the envelope,
One or more parts are missing for the completion of the paper craft ,
The envelope with paper craft is set so as not to obtain a URL address for obtaining a part that is insufficient for completion of the paper craft unless the variable information described in the envelope is understood . The envelope with paper craft according to claim 1, wherein the paper craft is configured so that all or part of the paper craft is visible from the outside through a window . A paper craft is provided on the piece of paper that forms part of the concealed postcard,
One or more parts are missing for the completion of the paper craft,
A concealing postcard with paper craft, which is set so as not to obtain a URL address for obtaining parts that are insufficient for completion of the paper craft unless the variable information described in the concealing postcard is understood. In the method for creating an envelope with a paper craft according to claim 1 or 2, or a concealing postcard with a paper craft according to claim 3,
A half cut or perforation is formed along the crease of the paper craft,
The paper craft cut is cut in advance except for a plurality of tie portions. The method according to claim 4, wherein the formation of the half cut or the perforation along the fold line and the cutting along the cut line are performed using a laser.

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