JP3865992B2 - Service provision system for gift items - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a service providing system related to gift items.
[0002]
[Prior art]
In the case of gifts, gift gifts, etc., the gift giver often selects items handled by department stores, supermarkets and other retail stores or mail-order companies, and orders to deliver to the destinations that specify this product. . In this case, the gift product is selected by the giver, and the delivery destination cannot select the product.
[0003]
For this reason, when an undesired product is sent or the same product is sent in duplicate, it may be possible to return the product.
When returning a product, either bring it back to the merchant that handled the product or return it, and exchange it with an alternative product equivalent to the product, or exchange it with an equivalent gift certificate. The merchant receiving the returned goods transports the collected goods to a warehouse or the like, and at the same time, sends out alternative goods or gift certificates.
[0004]
[Problems to be solved by the invention]
When returning a gift product that has been sent, a process of bringing it back to the store or returning it is necessary, which increases the burden on the delivery side. In addition, the handling company side needs to process returned goods to a warehouse or the like, or to send alternative products or gift certificates, which increases the transportation cost for the return processing. In particular, since many gift items are sent at the time of the New Year's Day and the year-end gift, the number of returned items increases, making it difficult to lower the distribution cost.
[0005]
It is conceivable to prepare a plurality of equivalent products as a product group so that a product in a designated product group can be selected on the delivery destination side. In this case, since one commodity group is composed of commodities in the same price range, options on the delivery destination side are limited, and in many cases, satisfaction cannot be obtained at the delivery destination.
It is an object of the present invention to reduce the occurrence of return processing by making it possible to select a gift merchandise on the delivery destination side for convenience to the user and reduce physical distribution costs.
[0006]
[Means for Solving the Problems]
A service providing system related to a gift product according to the present invention is a service providing system related to a gift product that receives order data related to a gift product transmitted from a terminal via a network and issues a shipping instruction for the corresponding product. 1 or more of the service types of receiving the product as it is, receiving the substitute product equivalent to the gift product, adding the product points equivalent to the gift product as the user's storage points, and transferring the gift product to another delivery destination The service accepting means for receiving from the terminal the service type data in which the user selects each product and the corresponding service type is received from the terminal, and the user information and the service based on the data received by the service accepting means Basic information table for managing type data, 1 or A storage means for storing an alternative product table for setting an alternative product specified by the user corresponding to a number of products, an automatic transfer table for setting a transfer destination specified by the user corresponding to one or a plurality of products, and a gift product Product data and delivery destination data are selected by the giver, order reception means for receiving order data including product data and delivery destination data from the terminal, and user information corresponding to the delivery destination data of the order data received by the order reception means is stored When there is user information corresponding to the storage means retrieved from the means, service determining means for determining the service type for the gift product based on the corresponding service type data, and based on the service type determined by the service determining means A service that provides services to users corresponding to the delivery data of gift items And a line means.
[0007]
Here, the service receiving means receives from the user the target point for storing the storage point and the alternative product information desired to be received when the storage point reaches the target point, and stores the information in the storage means. If the order data received by the order receiving means corresponds to adding a product point equivalent to a gift product as a user's storage point, the product point is added to the user's storage point based on the product data and stored. When it is determined that the means for updating the basic information table in the means, the means for determining whether or not the user's storage point has reached the target point, and the user's storage point has not reached the target point, A means for notifying the user's current point and that the user's storage point has reached the target point. When, on the basis of the alternative product information stored in the storage means, it can be configured to include a means for performing the shipment instruction alternative products.
[0008]
Further, the service execution means determines whether or not the product data is registered in the substitute product table when the order data received by the order receiving means corresponds to receiving the substitute product equivalent to the gift product, It can be configured to include means for issuing an instruction to send a substitute product when it is determined that it is registered in the table.
Furthermore, the service execution means determines whether or not the product data is registered in the automatic transfer table when the order data received by the order receiving means corresponds to transferring the gift product to another delivery destination, and the automatic transfer is performed. A configuration may be provided that includes means for issuing a shipping instruction to a transfer destination set in the automatic transfer table when it is determined that it is registered in the table.
[0009]
DETAILED DESCRIPTION OF THE INVENTION
[Summary of the Invention]
A schematic configuration diagram of the present invention is shown in FIG.
The center 1 manages user information and has a server 11 in which a database is constructed. A router 12 connected to a public line or a terminal installed in a store is connected to the server 11. In addition, a terminal 13 used for inputting user information in the center 1 or maintaining a database in the server 11 is connected. Further, a printer 14 for printing a postcard for notifying a gift merchandise delivery destination and a printer 15 for printing a gift merchandise delivery slip are connected.
[0010]
The server 11 of the center 1 can be connected to the order input terminal 21 installed in the store 2 and the user information input terminal 31 installed in the store 3 via the router 12. The router 12 can be connected to the public line 4 and can be connected to the terminal 51 of the user 5.
Each of the stores 2 and 3 is provided with an order entry terminal 21 for inputting order data such as product data, delivery destination data, and giver data of a gift product received from the giver. Each store 2 and 3 includes a user information input terminal 31 for receiving service type data for each product from the user and inputting the data. Both the order entry terminal 21 and the user information input terminal 31 can be constituted by a personal computer, a workstation, or the like, and both can be shared by one terminal. Here, for convenience, the store that accepts orders is the store 2, the store that accepts input of user information and service type data is the store 3, the terminal installed in the store 2 is the order entry terminal 21, and the store 3 The installed terminal is a user information input terminal 31.
[0011]
[Order data]
The order entry terminal 21 installed in the store 2 inputs product data, delivery destination data, and giver data of the gift product selected by the giver. For example, a gift application form 201 as shown in FIG. 2 is prepared in the store 2 and the required information is entered by the giver, and the operator receives an order for the contents described in the gift application form 201. Input to the input terminal 21.
[0012]
The gift application form 201 includes a requester field 211 for describing the address, name, and telephone number of the gift giver, and a destination field 221, 222, 223 for describing the address, name, and telephone number of the delivery address. , Product data fields 231, 232, 233... Corresponding to each delivery address field 221, 222, 223, total amount field 251 and the like are provided. The product data fields 231, 232, and 233 include product code fields, quantity fields, product name fields, usage fields that indicate usage such as year-end gifts, Chinese yuan, etc. Is provided with a wrapping paper column, an amount column, a desired shipping date column, and the like.
[0013]
As shown in FIG. 3, the data input based on the contents described in the gift application form 201 is received order data including basic requester information 301 and delivery destination information 311, 312, 313,. Are sent to the server 11.
The requester basic information 301 includes a store code column indicating a store that has received an order, an inquiry number column, a member number column indicating a presenter's member number, a requester name column, a telephone number column, a postal code column, an address column, an acceptance A date column, a credit slip number column, a receipt number column, a product total column, a postage total column, a consumption tax column, a total amount column, and the like are provided.
[0014]
The delivery destination information 311, 312, 313... Is a delivery destination name field, a telephone number field, a postal code field, an address field, a product code field, a quantity field, a product name field, and a usage field. It has a wrapping paper column, a price column, a shipping column, a desired shipping date column, and the like.
[Service type data]
The user information input terminal 31 installed in the store 3 inputs user information of a user who performs registration and desired service type data when specified as a delivery destination of gift items. When registering as a user, it is reported by filling in personal information such as address, name, phone number, date of birth, gender, hobby, etc. and basic information including the desired service type on a predetermined form. Based on this, the operator inputs basic information, and a basic information table 401 as shown in FIG. 4 is created.
[0015]
The basic information table 401 includes a column for storing personal data such as a member number column, branch number column, postal code column, telephone number column, address column, name column, date of birth column, gender column, hobby column, preference column, and the like. And a column for storing service type data such as a target product column, a target point column, a service type column, and a current point column.
A value corresponding to the service type desired by the member is stored in the service type column. As shown in FIG. 5, the value stored in the service type column is “1” when adding a product point equivalent to a product to a storage point, “2” when making an inquiry every time, and an equivalent alternative. “3” is set to receive the product, “4” is set to automatically transfer to the forwarding destination, “5” is set to receive the product, and “6” is set to match the family setting. The
[0016]
When product points equivalent to gift products are added as storage points (when the value in the service type field is “1”), the target product name to be exchanged when the storage points become a predetermined point and , The target point which is the product point is set in the corresponding column. In addition, the storage points to which equivalent product points are added are stored in the current point column.
[0017]
When an alternative product equivalent to the product is received (when the value in the service type column is “3”), an alternative product table 501 as shown in FIG. 6 is set.
The substitute product table 501 includes a product code column for a product before replacement, a product name column, a product code column for a product after replacement, a product name column, and the like. The substitute product table 501 can be set for one or a plurality of products by associating the delivered product with the substitute product for the product.
[0018]
When the gift product is automatically transferred to the transfer destination (when the value of the service type column is “4”), an automatic transfer table 601 as shown in FIG. 7 is set.
The automatic transfer table 601 includes a product code column, a transfer destination column, a paste type column, a wrapping paper column, a status column, and the like of products to be delivered. The value stored in the status column is “0” when not transferred, “1” when the transfer is completed, and when the transfer is not completed within a predetermined period with respect to the transfer destination, When the product is set to be purchased and shipped to the corresponding forwarding destination, “2” is set when the purchase is completed.
[0019]
〔basic action〕
The server 11 installed in the center 1 performs an operation as shown in FIG.
In step S1, it is determined whether or not service type data has been accepted. The service type data is received by the information input by the operator from the user information input terminal 31 installed in the store 3 based on the contents entered on the predetermined form by the member, the membership application form and change notice sent from the member. Based on the above, information input by the operator from the terminal 13 in the center 1, information transmitted from the terminal 51 by the user 5 connecting online via a telephone line, and the like can be considered. When service type data is input from such a user information input terminal 31, the terminal 13 in the center 1, the terminal 51 owned by the user 5, or the like, the process proceeds to step S2.
[0020]
In step S2, the data stored in the basic information table 401, the substitute product table 501, and the automatic transfer table 601 of the corresponding user are updated based on the input user information and service type data.
In step S3, it is determined whether or not order data from the giver has been received. The receipt of the order data is sent from the giver, the information inputted by the operator from the order entry terminal 21 installed in the store 2 based on the contents entered by the giver on the gift application form 201 (see FIG. 2). Information inputted by the operator from the terminal 13 in the center 1 based on the contents entered on the predetermined form or received by telephone, transmitted from the terminal 51 owned by the user 5 connected online via a telephone line Possible information. When the order data is input from such an order input terminal 21, the terminal 13 in the center 1, the terminal 51 owned by the user 5, or the like, the process proceeds to step S4.
[0021]
In step S4, a service related to the gift product is executed based on the input order data and the database in the server 11.
In step S5, it is determined whether or not the database in the server 11 is to be maintained. When the period of the regular maintenance or the necessity of maintenance occurs, the process proceeds to step S6. In step S6, database maintenance processing is executed. In step S7, another process is executed.
[0022]
[Services based on order data]
FIG. 9 to FIG. 13 show processing relating to the service in step 4 of FIG.
In step S11, order data relating to gift items is received. Here, order data input from the order input terminal 21, the terminal 13 in the center 1, the terminal 51 owned by the user 5, and the like are accepted. As shown in FIG. 3, the received order data is composed of requester basic information 301 and delivery destination information 311, 312, 313..., And each of the delivery destination information 311, 312, 313. Destination address data such as a telephone number field, a postal code field, and an address field.
[0023]
In step S12, the user information stored as the basic information table is searched using the destination data in the order data as a key. In step S13, it is determined whether or not the delivery destination in the order data is a member. If the user information stored as the basic table includes information that matches the delivery name, telephone number, and address of the delivery destination data, it is determined that the delivery destination is a registered member, and the process proceeds to step S15 to match. If there is no user information, it is determined that the delivery destination is not a registered member, and the process proceeds to step S14.
[0024]
In step S14, the presenter data such as the requester name, phone number, and address in the requester basic information 301, the product data such as the product name and quantity in the destination information 311 (312 and 313), the destination name, the telephone number, and the address. A delivery slip is created based on the delivery destination data such as, and processing for shipping the product is executed. At this time, in order to solicit to register as a member, it is also possible to arrange to send the guide flyer of this service providing system and the member registration application form enclosed.
[0025]
In addition, you will receive a notification document that contains order information based on gift data such as the name of the requester and product data such as the name of the product, a guide flyer for this service provision system, a membership registration application form, and this gift product or receive other services. It is also possible to arrange to send out an answer sheet for answering that choice. In addition, if the e-mail address of the delivery address is known, you will receive a notification document with order information, a flyer for this service provision system, a membership registration form, and this gift product or other services. It is also possible to send an answer document for answering such selection online as electronic data and accept the answer to this online.
[0026]
In step S15, order information for the member corresponding to the delivery destination is created based on the order data. When specified as a delivery destination of order data from a plurality of givers, order information in which these order data are displayed as a list is created.
In step S16, the service type is determined based on the value of the service type column in the basic information table. As shown in FIG. 5, according to the value stored in the service type column, the product point equivalent to the product is added to the storage point, the inquiry is made every time, the equivalent alternative product is received, and the transfer is automatically made to the transfer destination. Set to either receive the product or match the family setting.
[0027]
<Addition of storage points>
If the value in the service type column is “1” in step S16, it is determined that a product point equivalent to the product is added to the storage point, and the process proceeds to step S21 in FIG.
In step S21, the value of the current point column in the basic information table 401 is updated. Here, the product point of the gift product is added to the value stored in the current point column, and this is stored as the current point.
[0028]
In step S22, it is determined whether or not the current point has reached the target point. When the value stored in the current point column is compared with the value stored in the target point column, if the current point exceeds the target point, it is determined that the current point has achieved the target point. Control goes to step S23. In step S23, a delivery slip is created from the destination data in the order data or the destination data extracted from the address field and the name field in the basic information table, and the data related to the target product stored in the target product name field. Execute the process for shipping. Further, the order information based on the order data of the original gift product is printed and arranged to be attached to the product to be shipped.
[0029]
In step S24, the order information based on the order data of the original gift product and the updated storage point information relating to the current point are printed, and this is printed on the address field in the order information or the basic information table, the name The dispatch arrangement is executed for the destination data extracted from the column. If the relevant member has an e-mail address, the order information and storage point information can also be notified online.
[0030]
<Inquiry every time>
If the value in the service type column is “2” in step S16, it is determined that an inquiry is made every time, and the process proceeds to step S31 in FIG.
In step S31, a notification document in which the order information is given by the gifter data such as the requester name and the product data such as the product name is created, and this is sent from the address data in the order data or the address field and the name field in the basic information table. A process of notifying the extracted delivery destination data is executed. This notification document can be arranged to send out printed materials such as postcards and sealed letters, and can also be sent by e-mail if the member has an e-mail address. .
[0031]
In step S32, it is determined whether or not there is a reply to the inquiry. If there is no answer to this inquiry, the process proceeds to step S33. In step S33, it is determined whether or not a predetermined period has elapsed since the inquiry was made. If there is no answer even after a predetermined period of time has passed since the inquiry, the process proceeds to step S34.
[0032]
In step S34, the presenter data such as the requester name, phone number, and address in the requester basic information 301, the product data such as the product name and quantity in the destination information 311 (312, 313), the destination name, the telephone number, and the address. A delivery slip is created based on the delivery destination data such as, and processing for shipping the product is executed.
In step S32, a predetermined answer sheet is returned, and the contents of this answer are input via the user information input terminal 31 installed in the store 3 and the terminal 13 installed in the center 1. Alternatively, when an answer is returned online from the terminal 51 owned by the user 5, it is determined that there is an answer to the inquiry, and the process proceeds to step S35.
[0033]
In step S35, the service type relating to the gift product is determined based on the content of the response input from the user information input terminal 31, the terminal 13 in the center 1, or the content of the response transmitted from the terminal 51 owned by the user 5. Make a decision.
For example, a service type field is provided in the answer sheet, and according to the value of the service type field, the product point equivalent to the product is added to the storage point when “1”, and when the value is “3” It can be configured to receive one of the services of receiving an equivalent substitute product, transferring to a transfer destination in the case of “4”, and receiving the product in the case of “5”. In the answer sheet, if you select “Add equivalent product points to storage points”, the target product name field for setting the target product, if you select “Receive equivalent substitute product”, substitute product An alternative product name field for designating a transfer destination, a transfer destination name field for designating a transfer destination when selecting "transfer to transfer destination", etc. are provided, and each setting is input based on this content. Can be configured.
[0034]
In step S35, when the service type based on the content of the answer is “add equivalent product points to storage points”, the process proceeds to step 21 in FIG. 10 and the above-described addition processing to the storage points is executed.
In step S35, when the service type based on the content of the answer is “receive equivalent substitute product”, the process proceeds to step S36. In step S36, based on the contents of the substitute product name column, a delivery slip for the substitute product is created and processing for shipping the product is executed.
[0035]
In step S35, when the service type based on the content of the answer is “transfer to transfer destination”, the process proceeds to step S37. In step S37, based on the contents of the transfer destination name column, a product delivery slip for the transfer destination is created, and processing for shipping the product is executed.
In step S35, when the service type based on the content of the answer is “receive the product”, the process proceeds to step S34. In step S34, as described above, the requester name, the telephone number, the address in the requester basic information 301, the giver data such as the address, the product name in the destination information 311 (312, 313), the product data such as the quantity, the destination name A delivery slip is created based on destination data such as a telephone number and an address, and a process for shipping the product is executed.
[0036]
<Receive alternative products>
In step S16, if the value in the service type column is “3”, it is determined that an alternative product is received, and the process proceeds to step S41 in FIG.
In step S41, a substitute product table linked to the basic information table of the member designated as the delivery destination of the gift product is searched. In step S42, it is determined whether or not this gift product and corresponding substitute product data exist in the substitute product table. If there is substitute product data, the process proceeds to step S43.
[0037]
In step S43, based on the delivery address data in the order data or the address data in the basic information table, the delivery address data extracted from the name field, and the contents of the product code field and product name field of the replaced product in the alternative product table 501. Then, a delivery slip for the alternative product is created and a process for shipping the product is executed. At this time, arrangement is made so that the order information based on the original order data is attached and sent out at the same time.
[0038]
In step S42, if there is no gift product and corresponding substitute product data in the substitute product table, the process proceeds to step S44. In step S44, a delivery slip is created based on the original product data, the destination data in the order data or the address field in the basic information table, and the destination data extracted from the name field, and is sent together with the order information based on the order data. Execute the process.
[0039]
<Automatic transfer>
If the value in the service type column is “4” in step S16, it is determined that the transfer is automatically performed, and the process proceeds to step S51 in FIG.
In step S51, the automatic transfer table linked to the basic information table of the member designated as the delivery destination of the gift product is searched. In step S52, it is determined whether or not this gift product and transfer destination data corresponding thereto exist in the automatic transfer table. If transfer destination data exists, the process proceeds to step S53.
[0040]
In step S53, it is determined whether or not automatic transfer for this product has been completed. When the value in the status column in the automatic transfer table is read and this value is “0”, it is determined that the transfer of the product has not been completed to the transfer destination, and the process proceeds to step S54.
In step S54, a delivery slip is created based on the data in the transfer destination column in the automatic transfer table, and the shipment is arranged based on the data in the mark column and the wrapping paper column in the automatic transfer table. In step S55, the value in the status column of the automatic transfer table is set to “1”, and data update is performed to the effect that the automatic transfer process for this product has been completed.
[0041]
In step S56, the original order information based on the order data of the giver and a notification document indicating that the automatic transfer process for the transfer destination has been completed are prepared, and the shipping process is arranged for the member designated as the original delivery destination. In this case, the original order information and the fact that the automatic transfer process has been completed can be sent to the corresponding member via e-mail.
[0042]
If there is no transfer destination data of the corresponding product in the automatic transfer table in step S52, and if the status column of the automatic transfer table is not untransferred in step S53, the process proceeds to step S57.
In step S57, it is determined whether or not the product point equivalent to the product is set to be added to the storage point when the product is not transferred. When registering the data in the basic information table, set the service type field to automatic transfer, and set the product points equivalent to the product to be added to the storage points when the product is not automatically transferred In the automatic transfer table, a “processing column when not transferring” is provided, and it can be configured to set whether to add points or receive as they are in this column. In step S57, if the product point equivalent to the gift product is set to be added to the storage point based on the value in the processing column when not transferring, the process proceeds to step S21 (FIG. 10) and received as it is. If it is set, the process proceeds to step S58.
[0043]
In step S58, a delivery slip for shipping the product requested by the giver is created, and an arrangement for shipping the product is made together with the order information.
<Receive as is>
In step S16, if the value in the service type column is “5”, it is determined that the gift product is received as it is, and the process proceeds to step S17.
[0044]
In step S17, a delivery slip is created based on the delivery data in the delivery data in the product data, the order data or the address field and the name field in the basic information table, and the gift product requested by the giver is sent out. Make arrangements.
<Fitting to family>
When a member is registered as a family such as a couple or a parent and child, the member number field in the basic information table is the same, and a branch number is assigned to the branch number field, so that information indicating that the family is registered can be registered. It is also possible to provide a family display field for indicating that the member is a family member with another member having a different membership number. In this way, for a member who has a family member and is registered as a member and the member, the setting of “match to family” can be selected as the value of the service type column. Yes.
[0045]
If the value in the service type column is “6” in step S16, it is determined to match the family setting, and the process proceeds to step S18.
In step S18, the basic information table of the family of the member designated as the delivery destination is searched. When there are members with the same member number but different branch numbers, or when member information corresponding to the data in the family display column exists, the corresponding member information is read, and the process proceeds to step S16.
[0046]
In step S16, the value of the service type column is read from the basic information table of the corresponding member, and the corresponding service is executed.
[Other Embodiments]
(A) A gift giver can connect to a server 11 in the center 1 from a terminal such as a personal computer via the Internet and input product data, delivery destination data, and giver data of gift items. In this case, a format for inputting order data is prepared, and if there is a request from the terminal on the gift giver side, this format is transmitted and displayed on the terminal. On the gift giver side, predetermined items are described in this format, and product data, delivery destination data, gift giver data, etc. are transmitted to the server 11.
[0047]
When the delivery of the gift product or a service equivalent to this gift product is executed, a notification that the delivery of the gift product has been completed is sent to the giver by e-mail.
(B) As described above, when exchanging data with a member, it can be performed online using the Internet or the like.
In this case, a format for inputting data such as a member basic information table, an alternative product table linked to the table, and an automatic transfer table and a format for changing these data are prepared. For those who wish to access membership registration, a format for data input is transmitted and this format is displayed on the terminal. For a member who has already registered as a member but desires to change data, a data change format is transmitted and the format is transmitted to the terminal. If predetermined data is input and returned in each format, the database is updated based on this data.
[0048]
Notification of order information and notification of completion of automatic transfer can be notified by sending an e-mail to the member designated as the recipient, and responses to this can also be received from the member by e-mail It is. For a notification that requires a response from a member in response to a notification from the center 1, the document can be sent separately if there is no response for a predetermined period.
[0049]
【The invention's effect】
According to the present invention, the user designated as the delivery destination of the gift product can select whether to receive the gift product or to receive a service equivalent to the product. It is possible to reduce work and improve satisfaction. In addition, the distribution cost based on the return processing can be greatly reduced on the trader side, and the cost can be reduced.
[Brief description of the drawings]
FIG. 1 is a simplified block diagram illustrating an example of a schematic configuration.
FIG. 2 is an explanatory diagram showing an example of a gift application form.
FIG. 3 is an explanatory diagram showing a configuration example of order data.
FIG. 4 is an explanatory diagram showing an example of a basic information table.
FIG. 5 is an explanatory diagram illustrating an example of a service type.
FIG. 6 is an explanatory diagram showing an example of an alternative product table.
FIG. 7 is an explanatory diagram showing an example of an automatic transfer table.
FIG. 8 is a flowchart showing a basic operation.
FIG. 9 is a flowchart of one embodiment of the present invention.
FIG. 10 is a flowchart of one embodiment of the present invention.
FIG. 11 is a flowchart of one embodiment of the present invention.
FIG. 12 is a flowchart of one embodiment of the present invention.
FIG. 13 is a flowchart of one embodiment of the present invention.

Claims (3)

A service providing system for gift products that accepts order data related to gift products sent from a terminal via a network and issues instructions for shipping the corresponding products,
Receive gift items as it receives the gift items equivalent substitute product, the added gift items equivalent items point as user storage points, transferring the gift item to another destination, one of the services A target point for allowing a user to select a type for each one or a plurality of products , receiving service type data in which each product is associated with a selected service type from a terminal , and storing storage points, and the storage points Service acceptance means for accepting alternative product information desired to be received from the user via the terminal when the target point is reached ,
A basic information table for managing user information and service type data based on data received by the service accepting means, an alternative designated by the user corresponding to one or a plurality of products based on the target points and alternative product information Storage means for storing an alternative product table for setting a product, an automatic transfer table for setting a transfer destination designated by the user corresponding to one or a plurality of products,
Order accepting means for allowing a gifter to select product data and delivery destination data related to a gift product, and receiving order data including the product data and delivery destination data from the terminal;
The user information corresponding to the delivery destination data of the order data received by the order receiving means is searched from the storage means, and if there is user information corresponding to the storage means, the service for the gift merchandise based on the corresponding service type data A service determining means for determining the type;
Service execution means for executing a service to a user corresponding to the delivery destination data of the gift product based on the service type determined by the service determination means;
The service execution means includes:
When the order data received by the order receiving means corresponds to adding a product point equivalent to the gift product as a user's storage point, the product point is added to the user's storage point based on the product data. Means for updating a basic information table in the storage means;
Means for determining whether the user's storage point has reached the target point;
If it is determined that the user's storage point has not reached the target point, means for notifying the user's current point;
When it is determined that the user's storage point has reached the target point, a means for instructing the delivery of the substitute product based on the substitute product information stored in the storage means;
A service provision system for gift items. The service execution unit determines whether or not the product data is registered in the substitute product table when the order data received by the order receiving unit corresponds to receiving a substitute product equivalent to the gift product; The service providing system for gift merchandise according to claim 1 , further comprising means for issuing an instruction to send a substitute product when it is determined that the substitute product table is registered. The service execution means determines whether or not the product data is registered in the automatic transfer table when the order data received by the order receiving means corresponds to transferring the gift product to another delivery destination, The service providing system for gift items according to claim 1 or 2 , further comprising means for issuing a shipping instruction to a transfer destination set in the automatic transfer table when it is determined that the automatic transfer table is registered.

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