JP3739373B2 - Video display system that selectively presents sales promotion information - Google Patents

Description

The present invention advertises products or services to customers and, for example, in a product sales system that sells products etc. through an information transmission medium called a sample book, further encourages customers to purchase and elaborate the taste. The present invention relates to a moving image display system that selectively presents sales promotion information for demonstration.

As is well known, in a product sales system that conventionally sells products etc. via an information transmission medium called a sample book, the sample book is used for the final product as described in Patent Document 1. A part of the material to be obtained is a sample piece, and the sample piece is arranged and attached to a booklet. In this conventional sample book, sample pieces are merely presented. For example, in the case of a merchandise sales system in which clothing products are tailored and sold from fabric samples, the form of tailoring is sufficient. It was not possible to grasp and often had a big problem of reducing customer's willingness to purchase.

In the above-described conventional sample book, for example, a sample book described in Patent Document 2 has been proposed as an idea for solving the problem that the finished form cannot be sufficiently grasped. In the sample book described in Patent Document 2, the window 5 is opened at a required position, and the sample clothing display paper 2 that displays the sample clothing photo 6 in conformity with the window 5 and the license 4 are placed at predetermined positions. In addition, it is constituted by a license placement mount 3 that displays a face photograph 4 a of the license 4 on the window 5 of the sample clothing display paper 2. Although there is room for consideration, this idea is only a rudimentary point in terms of increasing the customer's willingness to purchase.

On the other hand, in a merchandise sales system that interposes a sample book, a sample book intervening sales system that combines data processing with the development of information processing technology is provided, for example, as described in Patent Document 3. In the invention described in Patent Document 3, a sample book is prepared as a sample book, and the sample book (booklet) 5 and the television (presentation means) 3 are combined to provide information to be displayed in the sample book. A corresponding moving image is output.

Although the data presentation method and system described in Patent Document 3 are effective as this type of system in that they present moving images, the sample book is prepared separately as a sample book, and the moving image is a moving image. It is inferior in the interest based on the operation by the customer, such as the point that it is a configuration that is processed separately from the sample book as an image, and further that the moving image is a very universal television image, It is not sufficient as a demonstration system in a product sales system.

Japanese Utility Model Publication No. 7-8874 (Summary, Fig. 1) Registered Utility Model No. 3082218 (Summary, FIGS. 1 and 5) JP-A-8-237585 (Summary, FIG. 1)

Therefore, in the present invention, the above-described problems of the prior art have been solved, and the particularly important element is to advertise a product or service to a customer and intervene an information transmission medium called a sample book. In a product sales system that sells products, etc., it is configured to project a moving image on a booklet sample book itself, and the information is handled in a situation where the sample piece is seen while touching it and touched with certainty. Based on the operation of checking the page by the customer and turning the page by the customer, it brings a completely new interest that the moving image immediately appears on the sample book, thereby inviting the customer to purchase. The present invention provides a moving image display system that selectively presents sales promotion information to be obtained.

Specifically, in order to achieve the above-described object, the present invention specifically binds a plurality of sheets into a booklet and displays information to be transmitted to one side of the spread sheet, and the information display An information transmission medium comprising the other sheet surface spread as a screen area, a code reading means for reading the code display of the code display section, and the code reading means Combination of computer means for selecting a programmed moving image based on the information read by the projector and projector means for outputting the selected moving image and projecting the moving image on the screen area of the information transmission medium. Thus, a moving image display system for selectively presenting sales promotion information is configured.

Further, in the present invention, the invention described in claim 2 is a moving image display system that selectively presents the sales promotion information described in claim 1, wherein the information display unit of the information transmission medium includes visual and tactile senses. It is characterized by comprising a first information display part for attaching a sample or the like for recognizing information and a second information display part by an illustration or a photograph for recognizing information visually.

Further, in the present invention, the invention according to claim 3 is the invention according to claim 1 or 2, wherein the sample in the first information display section is a cloth sample piece for tailoring clothes. Yes, the illustration or photograph in the second information display unit shows the design form of the clothes tailored based on the fabric sample piece, and the moving image projected on the screen area is the tailored It is characterized in that it consists of something that shows the dynamic appearance of the model wearing the clothes.

Further, in this invention, the invention according to claim 4 is the invention according to any one of claims 1 to 3, wherein the program is executed by the computer means based on the information read by the code reading means. It is characterized by comprising a sound generating means for outputting the generated sound.

Furthermore, in this invention, the invention according to claim 5 is the invention according to any one of claims 1 to 4, wherein the multi-leaf sheet is paper, synthetic paper, etc. It has flexibility and is suitable for printing, adhesion, and image projection.

Furthermore, in this invention, the invention according to claim 6 is the invention according to any one of claims 1 to 5, wherein the code displayed on the code display section is a bar code. It is a feature.

Furthermore, in the present invention, the invention according to claim 7 is the invention according to any one of claims 1 to 6, wherein the information transmission medium supports the information transmission medium in a spread state. It is placed on and positioned by positioning means, and can be selected as a spread page as appropriate.

Furthermore, in the present invention, the invention according to claim 8 is the invention according to any one of claims 1 to 7, wherein the projector means is provided with a vertical movement drive means, and is adjusted and set in the vertical direction. It is characterized by being possible.

According to the moving image display system that selectively presents the sales promotion information according to the present invention, first, a plurality of sheets are bound together in the center, and each book is printed in a booklet form so that individual information appears. An information display medium configured to display information to be transmitted on one spread sheet surface and a code display section that encodes and displays information of the information display section is provided for the configured information transmission medium. In addition, a moving image can be projected onto the information transmission medium itself at the point where the other sheet surface is configured as a screen area, and the information is confirmed in a situation where the sample piece is viewed on one side and touched with certainty. It is possible to create a new interest that a moving image immediately appears on the sample book based on the operation of turning the page by the customer. It can be said that it works extremely effectively in that it can be aroused.

Hereinafter, a moving image display system for selectively presenting sales promotion information according to the present invention will be described in detail based on specific embodiments shown in the drawings. FIG. 1 is a schematic block diagram showing a specific configuration example of a moving image display system that selectively presents sales promotion information according to the present invention, and FIG. 2 selectively shows the sales promotion information. It is the schematic front view which apparatus-ized the moving image display system to show.

The present invention basically includes a booklet-shaped information transmission medium 1 comparable to a so-called sample book. The information transmission medium 1 is configured in a booklet shape such that a plurality of sheets 2 are bound together at the center 3 and individual information appears each time a sheet is rolled. The multi-leaf sheet 2 is paper, synthetic paper, or the like, has flexibility, and is suitable for printing, adhesion, and image projection.

The information transmission medium 1 further includes an information display unit 4 that displays information to be transmitted to the one sheet surface 2A that is widened, and a code display unit 5 that codes and displays information of the information display unit 4. The other open sheet surface 2B constitutes the screen region 6. According to a preferred embodiment of the present invention, the information display unit 4 includes a first information display unit 7 for attaching a sample or the like for recognizing information visually and tactilely, and a first illustration or photograph for recognizing information visually. 2 information display sections 8.

According to a more preferred embodiment of the present invention, a cloth sample piece for tailoring clothes is attached to the first information display section 7, and the cloth sample is mounted on the second information display section 8. The design form of the clothes tailored based on the piece is shown by an illustration or a photograph, and the dynamic state of the model wearing the tailored clothes is projected on the screen area 6. ing. As a matter of course, in relation to the first and second information display sections 7 and 8, sentences, characters, symbols, and the like related to these information are appropriately placed in the information display section 4 and the screen area 6. Information such as symbols and marks is displayed.

As shown in FIG. 2, the booklet-shaped information transmission medium 1 is placed on the table 9 in a spread state, and is positioned on the table 9 by the positioning means 10. The size of the spread leaf of the booklet-shaped information transmission medium 1 is such that the width dimension W is about 30 cm to 100 cm and the length dimension L is about 50 cm to 180 cm. The dimensions of the information transmission medium 1 are not particularly limited. The booklet-shaped information transmission medium 1 can appropriately select a spread page on the table 9 by turning or skipping by a customer.

On the other hand, according to the present invention, the information on the information display unit 4 is encoded, for example, a code reading unit 12 for reading the code display unit 5 displayed as a barcode 11 and the code reading unit. Based on the information read by the means 12, computer means 13 for selecting a programmed moving image, and a projector for outputting the selected moving image and projecting the moving image on the screen area 6 in the information transmission medium 1 Means 14. Further, according to a preferred embodiment, there is provided sound generating means 15 such as a headphone for outputting the sound programmed by the computer means 13 based on the information read by the code reading means 12. .

The computer means 13 is constituted by a general personal computer PC, is connected to the code reading means 12 by a USB (Universal Serial Bus) interface, and is projected by a projector means 14 by a VGA (Video Graphics Array) line. Is connected to. On the other hand, the sound generation means 15 is connected to the computer means 13 via the AUDIO line.

Further, in the present invention, the projector means 14 is provided with an up-and-down movement drive means 16 and can be adjusted and set up and down as needed.

The moving image display system for selectively presenting the sales promotion information according to the present invention is effectively used for an event including product sales, a presentation at a trade show, or a demonstration. Furthermore, the moving image display system for selectively presenting the sales promotion information according to the present invention is also effective for exhibition guides and information at museums or other facilities, and can be used for CD / DVD viewers. You can also.

FIG. 1 is a schematic block diagram showing a specific configuration example of a moving image display system that selectively presents sales promotion information according to the present invention. FIG. 2 is a schematic front view of the moving image display system that selectively presents the sales promotion information as a device.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Booklet-shaped information transmission medium 2 Multiple sheet | seat 2A One sheet surface 2B spread apart The other sheet surface 3 spread apart Center binding part 4 Information display part 5 Code display part 6 Screen area 7 1st information display part 8 Second information display section 9 Table 10 Positioning means 11 Bar code 12 Code reading means 13 Computer means 14 Projector means 15 Sound generating means 16 Vertical movement driving means

Claims (8)

An information display unit that binds a plurality of sheets into a booklet and displays information to be transmitted to one sheet surface that is spread, and a code display unit that encodes and displays the information of the information display unit. An information transmission medium having the other sheet surface as a screen area, code reading means for reading the code display of the code display unit, and a programmed moving image based on the information read by the code reading means A moving image for selectively presenting sales promotion information, comprising computer means and a projector means for outputting the selected moving image and projecting the moving image onto a screen area of the information transmission medium. Display system. An information display unit of the information transmission medium includes a first information display unit for attaching a sample or the like for recognizing information visually and tactilely, and a second information display unit by an illustration or photograph for visually recognizing information The moving image display system for selectively presenting sales promotion information according to claim 1. The sample or the like in the first information display unit is a cloth sample piece for tailoring clothes, and the illustration or photograph in the second information display part is tailored based on the cloth sample piece. 3. The image according to claim 1, wherein the moving image projected on the screen area represents a dynamic appearance of a model wearing the tailored garment. A moving image display system for selectively presenting the described sales promotion information. The sales according to any one of claims 1 to 3, further comprising sound generating means for outputting a sound programmed in the computer means based on information read by the code reading means. A moving image display system that selectively presents promotion information. 5. The sheet according to any one of claims 1 to 4, wherein the multi-leaf sheet is paper or synthetic paper, and has flexibility and is suitable for printing, adhesion, and image projection. A video display system for selectively presenting the sales promotion information described in 1. The moving image display system for selectively presenting sales promotion information according to any one of claims 1 to 5, wherein the code displayed on the code display unit is a bar code. The information transmission medium is mounted on a table that supports the information transmission medium in a spread state, is positioned by positioning means, and can be appropriately selected as a spread page. A moving image display system that selectively presents the sales promotion information according to claim 1. 8. The moving image display for selectively presenting sales promotion information according to claim 1, wherein the projector means includes a vertical movement driving means and can be adjusted and set in the vertical direction. system.

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