JP3701848B2 - Product display stand - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a merchandise display stand that is placed on, for example, an existing display shelf and displays merchandise.
[0002]
[Prior art]
For example, when displaying various products on an existing display shelf at a storefront, etc., it is necessary to secure an area for displaying the product on the display shelf, to display the product in an easy-to-view manner, and to make the product stand out Focusing on the above, a product display stand that is placed on an existing display shelf and dedicated to the product is employed.
[0003]
The conventional merchandise display stand secures an area for displaying merchandise on the display shelves, and forms a subdivision shelf for displaying the merchandise in an easy-to-view manner. And the desired color is given to the subdivision shelf in order to make the displayed goods stand out.
[0004]
As for colors, the purpose is to make the displayed products stand out, so rather than using clear colors such as single colors (primary colors), products that are light and soft composite colors are displayed more gently on the eyes. This is preferable because it tends to be more attractive.
[0005]
Further, as a material constituting the merchandise display stand, a colored synthetic resin material in which a coloring agent is previously blended with a synthetic resin is often used in order to facilitate the coloring, reduce the weight, and reduce the cost.
[0006]
[Problems to be solved by the invention]
However, in the above-described conventional merchandise display stand, the subdivision shelves that are colored are configured with a substantially horizontal plane and a substantially vertical plane for displaying merchandise. On the other hand, in many cases, the consumer actually sees the product from obliquely above. For this reason, illumination light such as a fluorescent lamp irradiated on the ceiling (from the upper side) is polarized with respect to the color, and the color appears dark to the consumer's eyes or does not appear as the intended color. There is a problem that the effect of conspicuously showing the product is impaired by the color. Further, in order to solve this problem, it is conceivable to provide lighting by providing a dedicated lighting device on the product display stand, but the wiring for obtaining the power supply restricts the installation location of the product display stand itself.
[0007]
Depending on the products to be displayed, they may be replaced in a certain period (for example, four seasons). In this case, there is a demand for changing the color on the commodity display stand side in the same period. However, in the conventional product display stand, since the color is given from the subdivided shelf, it is necessary to change itself, and it is necessary to replace the product display stand and prepare a product display stand with a different color. There is a problem of cost.
[0008]
Accordingly, the present invention provides a product display stand capable of obtaining a desired color for making a product stand out conspicuously and easily changing the color in order to solve the above-described problems. It is aimed.
[0009]
[Means for Solving the Problems]
In order to achieve the above object, the commodity display stand according to claim 1 according to the present invention comprises:
A plate-like base placed on an existing display shelf;
A back plate erected at the rear end portion of the base,
A subdivided shelf that is formed of a transparent synthetic resin and is placed on the bottom base to provide a desired space at a corner portion formed by the bottom base and the back plate, and displays a desired product;
A color member having a desired color on at least one surface of the sheet-like shape, disposed from an upper end portion of the back plate to a front end portion of the base, and forming a curved shape portion in a space portion formed by the subdivision shelf; ,
It is provided with.
[0010]
The product display stand according to claim 2 is the product display stand according to claim 1,
The color member is provided with a slit through which a bottom side including a protruding portion in contact with the bottom of the subdivision shelf is passed.
[0011]
The product display stand according to claim 3 is:
A plate-like base placed on an existing display shelf;
A back plate erected at the rear end portion of the base,
A subdivided shelf that is formed of a transparent synthetic resin and is placed on the bottom base to provide a desired space at a corner portion formed by the bottom base and the back plate, and displays a desired product;
A color member that has a desired color on at least one surface of the sheet, and is arranged so as to form a curved shape portion from the rear upper end to the front lower end of the subdivision shelf in a space portion formed by the subdivision shelf;
It is provided with.
[0012]
The product display stand according to claim 4 is the product display stand according to any one of claims 1 to 3,
The color member is a paper member having a glossy surface of metal vapor deposition and a transparent color layer.
[0013]
The product display stand according to claim 5 is the product display stand according to any one of claims 1 to 4,
A support member is provided at a corner portion formed by the bottom base and the back plate, and supports a curved shape portion of the color member from the back surface side.
[0014]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be specifically described below with reference to the drawings.
1 is a perspective view showing an example of a product display stand according to the present invention, FIG. 2 is a side sectional view of the product display stand, FIG. 3 is a perspective view showing a subdividing shelf, and FIGS. 4 (a) and 4 (b) are color members. FIG. 5 is a perspective view showing a support member.
[0015]
As shown in FIGS. 1 and 2, the commodity display stand is composed of a base 1, a back plate 2, a subdivision 3, and a color member 4.
The base 1 is formed in a plate shape and placed on an existing display shelf 5. The back plate 2 is formed in a plate shape, and a lower end portion 2 a thereof is inserted and erected through a recessed groove portion 6 formed in a rear end portion 1 a of the bottom base 1 on the back side of the display shelf 5. That is, the base 1 and the back plate 2 form a base having a substantially L-shaped cross section as shown in FIG. Further, side plates 7 are provided on both sides of the base portion formed by the base 1 and the back plate 2. The side plate 7 is attached to the base 1 and the back plate 2 by bonding or the like. The base 1, the back plate 2 and the side plates 7 are preferably formed of a lightweight synthetic resin material in consideration of weight and handling.
[0016]
As shown in FIG. 1, the sub-shelf 3 has a plurality of types (four types 3a to 3d in the present embodiment) formed in accordance with the size and shape of each product in order to display the desired product in an easy-to-view manner. have. For example, when the products to be displayed are cosmetics, each of the subdivided shelves 3a to 3d includes a plurality of sub shelves 8a so that foundations, lipsticks, and the like can be displayed. The sub-shelf 3b includes a two-stage child shelf 8b so that nail polish can be displayed, and a nail polish sample M is attached to the front end of each child shelf 8b. The sub-shelf 3c is provided with a two-stage child shelf 8c so that relatively long mascara and lipstick can be displayed. In the subdividing shelf 3d, a two-stage child shelf 8d is provided so that a relatively large sponge or the like can be displayed. Thus, each subdivision 3 (3a-3d) has the child shelf 8 (8a-8d) formed in the step shape.
[0017]
Each of the small shelves 3a to 3d has side plates 9 on both sides of each of the sub shelves 8a to 8d. As shown in FIG. 3, the side plate 9 includes a bottom side 9 a that contacts the surface of the base 1 and a rear side 9 b that contacts the surface of the back plate 2. Then, the child shelf 8a) is formed so as to be supported on the base 1. Thereby, each subdivision shelf 3 (3a-3d) is mounted on the base 1. Further, as shown in FIG. 2, the side plate 9 has a curved side 9 c that is curved so as to avoid a corner portion formed by the base 1 and the back plate 2.
[0018]
Further, as shown in FIG. 2, the sub-shelf 3 (the sub-shelf 3a in FIG. 2) supported by the side plate 9 and placed on the base 1 is a child shelf 8 (see FIG. In FIG. 2, a space S is provided in the corner portion formed by the base 1 and the back plate 2 due to the shape of the child shelf 8a), and is placed on the base 1.
[0019]
The small shelves 3 (3a to 3d) configured as described above are formed of a transparent synthetic resin material. That is, in a state where the subdivided shelf 3 (3a to 3d) is placed on the base 1, the base 1 side and the back plate 2 side can be seen through the child shelf 8 (8a to 8d) and the side plate 9. .
[0020]
The color member 4 has various colors on at least one surface such as a paper member formed in a sheet shape. Further, the color of the color member 4 may be only a metal color made of various metal depositions, for example, a silver system such as aluminum, a bronze system such as copper, or a gold system such as an alloy of copper and zinc. . Moreover, by providing various transparent colored inks or coatings on these metal vapor-deposited surfaces, both metallic luster and various colors can be provided. Further, the color member 4 may have a color surface (including gloss) on the front and back surfaces of the sheet.
[0021]
As shown in FIGS. 1 and 2, the color member 4 is disposed so that the color surface faces the front side and extends from the upper end portion 2 b of the back plate 2 to the front end portion 1 b of the base 1. Moreover, the color member 4 makes the curved shape part 4a in the space S part which the subdivision shelf 3 (3a-3d) makes.
[0022]
The shape of the surface side of the curved shape portion 4a formed by the color member 4 is supported along the curved side 9c of the side plate 9 of the subdividing shelf 3 (3a to 3d). Here, the side plate 9 of the subdividing shelf 3 (3a to 3d) requires the bottom side 9a as long as possible in order to stably support the load of the goods to be displayed, and between the bottom side 9a and the curved side 9c. In addition, a protruding portion 10 is provided for obtaining a long bottom side 9a. For this reason, in this embodiment, the curved portion 4a of the color member 4 is in contact with the protruding portion 10 of the color member 4 as shown in FIG. 4A so that the curved shape portion 4a abuts along the curved side 9c of the side plate 9. A slit 11 through which the bottom side 9a including the protruding portion 10 is passed is provided. In addition, as shown in FIG.4 (b), the slit 11 may be formed so that only the protrusion part 10 may pass. In this way, even if the bottom side 9a is elongated, the curved portion 4a of the color member 4 can be brought into contact with the curved side 9c of the side plate 9.
[0023]
Further, the back surface side of the curved portion 4 a formed by the color member 4 is supported by the support member 12. As shown in FIG. 5, the support member 12 includes a bottom plate 13 and a side plate 14. The bottom plate 13 is a plate body along the surface of the base 1, and has a locking piece 13 a that is partially bent and locked in a groove 1 c formed on the surface of the base 1. The side plate 14 is erected with respect to the bottom plate 13 and has a curved side 14a that supports the curved shape portion 4a along the curved side 9c of the side plate 9 of the subdividing shelf 3 (3a to 3d) from the back side. The support member 12 is disposed in the space S formed by the subdivision shelves 3 (3a to 3d) and between the side plates 9 of the subdivision shelves 3 (3a to 3d). That is, the shape of the curved shape portion 4a of the color member 4 is maintained such that the back surface side is supported by the support member 12 and the front surface side is supported by the subdividing shelves 3 (3a to 3d) and is sandwiched from the front and back. The
[0024]
The support member 12 is configured to support the curved shape portion 4a of the color member 4, and in addition to the curved side 14a formed by the side plate 14, the curved side 14a is used as a surface as shown by the alternate long and short dashed line connecting the curved side 14a in FIG. You may make it comprise.
[0025]
A display member 15 is disposed on the front end portion 1 b of the base 1. As shown in FIG. 2, the display member 15 is attached to the recessed groove portion 16 provided in the front end portion 1 b of the base 1, and hangs down so as to cover the front end of the existing display shelf 5. Further, the display member 15 is curved and extended from the front end portion 1b of the base 1, and a tag on which the name, amount, etc. of the corresponding product displayed on the subdividing shelf 3 (3a to 3b) is written on the curved surface. A class 17 is attached.
[0026]
In the product display stand configured as described above, a sheet-like color member 4 is arranged on the back side of the transparent subdivision shelf 3 (3a to 3d) with a curved color surface. Thereby, since the color of the color member 4 can be seen through the subdividing shelves 3 (3a to 3d) for displaying the products, the colors appear between the displayed products so that they can be seen by consumers, It becomes possible to make it stand out. In addition, since the sub-shelf 3 (3a to 3d) is transparent, the colors appear to have transparency, so that the sub-shelf 3 (3a to 3d) itself can be made brighter than the colors applied to the sub-shelf 3 (3a to 3d). it can.
[0027]
Moreover, the color member 4 has comprised the curved shape part 4a in the back | inner side of the subdivision shelf 3 (3a-3d). Therefore, the illumination light such as a fluorescent light irradiated from the ceiling (from the upper side) temporarily passes through the divided shelves 3 (3a to 3d) and reflects the curved shape portion 4a with respect to the line of sight from the upper side where the consumer views the product. It will be toward the consumer's perspective. Thereby, since the desired color given to the color member 4 is reflected together with the product with respect to the consumer's line of sight, it is possible to synergize the above-described effects that make the product stand out.
[0028]
In particular, since the color surface of the color member 4 is glossy, light is reflected by the curved shape portion 4a and the color floats, so that the effect of making the product stand out can be further improved. Become. Thereby, the illumination device for exclusive use for lighting can be made unnecessary.
[0029]
In addition, the color member 4 can be easily removed and replaced by removing the subdivision shelf 3 (3a to 3d) from the bottom base 1. Thereby, it is possible to exchange colors easily and without cost. Further, since the color member 4 is in the form of a sheet, a plurality of color members 4 can be stored on the back side of the color member 4 currently used. Furthermore, if the front and back surfaces of the color member 4 are colored, double the number can be stored.
[0030]
Moreover, since the shape of the curved shape portion 4a of the color member 4 is maintained by the side plate 14 of the support member 12 and the side plate 9 of the subdividing shelf 3 (3a to 3d), the curved shape portion 4a can be easily shaped. it can. Further, since the curved side 9a of the side plate 14 of the support member 12 and the side plate 9 of the sub-shelf 3 (3a to 3d) are supported so as to sandwich the color member 4, the shape of the curved sides 9a, 14a is changed. The curved shape portion 4a of the color member 4 can be formed into a shape in which curves such as corrugations are combined in addition to the arc shape shown in FIGS.
[0031]
In the above-described embodiment, the example in which the color member 4 is disposed on the back side continuous with all of the subdivision shelves 3 (3a to 3d) has been described. For example, as shown in FIG. 6, the curved portion 4a is formed from the rear upper end to the front lower end in a portion of the space S between the side plates 9 of the respective sub shelves 3 (showing the subshelf 3a in FIG. 6). The color member 4 may be disposed on the surface. In this case, the curved shape portion 4a is supported from the back surface side by the curved side 14a in the support member 12 disposed between the side plates 9 of each of the divided shelves 3. In this case, as shown in FIG. 6, the side plate 9 of each subdividing shelf 3 does not require the curved side 9 c and the bottom side 9 a is long, so that the subshelf 3 is stable on the bottom 1. It is also possible to obtain a mounting state.
[0032]
【The invention's effect】
As described above, in the commodity display stand according to the first aspect of the present invention, the commodity is displayed on the transparent subdivision shelf, and the sheet-like color member is curved and arranged on the back side. As a result, the color of the color member can be seen through the divided shelves displaying the products, so that the colors can be seen from among the displayed products so that the products can be conspicuous. In particular, due to the curved shape of the color member, the illumination light such as a fluorescent light irradiated from the ceiling (from the upper side) is reflected through the sub-shelf to the consumer's eyes from the diagonal upper side where the consumer views the product. You will head to the line of sight. Thereby, since the desired color given to the color member is reflected together with the product with respect to the consumer's line of sight, the above-described effect that makes the product stand out can be synergized.
[0033]
In addition, the color member can be easily removed and replaced by removing the subdivision shelf from the bottom base. Thereby, it is possible to exchange colors easily and without cost. Further, since the color member is in a sheet form, a plurality of color members can be stored on the back side of the currently used color member.
[0034]
The product display stand according to claim 2 has a slit through which the color member has a bottom side including a protruding portion in contact with the bottom stand of the subdivision shelf. As a result, the color member is not obstructed by the shape of the curved portion by the side plate of the sub-shelf, and the sub-shelf is stably placed on the base.
[0035]
The product display stand according to claim 3 is arranged such that the color member forms a curved portion from the rear upper end to the front lower end of the sub-shelf in the space portion formed by the sub-shelf. That is, when the subdivision shelves are divided and placed on the base, color members that exhibit the above effects can be provided corresponding to the respective subdivision shelves.
[0036]
In the commodity display stand according to the fourth aspect, since the color member is a paper member having a glossy surface of metal vapor deposition and a transparent color layer, the light is reflected by the curved shape portion and the color is floated. The conspicuous effect can be further improved. In addition, a dedicated illumination device for daylighting can be eliminated due to the gloss.
[0037]
The product display stand according to claim 5 can easily shape the shape of the curved shape portion of the color member for obtaining the above effect by the support member that supports the curved shape portion of the color member.
[Brief description of the drawings]
FIG. 1 is a perspective view showing an example of a commodity display stand according to the present invention.
FIG. 2 is a side sectional view of the commodity display stand.
FIG. 3 is a perspective view showing a subdivision shelf.
FIGS. 4A and 4B are perspective views showing color members. FIGS.
FIG. 5 is a perspective view showing a support member.
FIG. 6 is a perspective view showing another arrangement example of color members.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... Bottom stand, 1a ... Rear end part, 1b ... Front end part, 2 ... Back plate, 2a ... Lower end part, 2b ... Upper end part, 3 (3a-3d) ... Subdivision shelf, 4 ... Color member, 4a ... Curved shape Part, 5 ... display shelf, 9a ... bottom side, 10 ... projecting part, 11 ... slit, 12 ... support member, S ... space.

Claims (5)

A plate-like base placed on an existing display shelf;
A back plate erected at the rear end portion of the base,
A subdivided shelf that is formed of a transparent synthetic resin and is placed on the bottom base to provide a desired space at a corner portion formed by the bottom base and the back plate, and displays a desired product;
A color member having a desired color on at least one surface of the sheet-like shape, disposed from an upper end portion of the back plate to a front end portion of the base, and forming a curved shape portion in a space portion formed by the subdivision shelf; ,
A product display stand characterized by comprising: 2. The commodity display stand according to claim 1, wherein the color member is provided with a slit through which a bottom side including a protruding portion in contact with the bottom base of the subdivision shelf is passed. A plate-like base placed on an existing display shelf;
A back plate erected at the rear end portion of the base,
A subdivided shelf that is formed of a transparent synthetic resin and is placed on the bottom base to provide a desired space at a corner portion formed by the bottom base and the back plate, and displays a desired product;
A color member that has a desired color on at least one surface of the sheet, and is arranged so as to form a curved shape portion from the rear upper end to the front lower end of the subdivision shelf in a space portion formed by the subdivision shelf;
A product display stand characterized by comprising: The product display stand according to any one of claims 1 to 3, wherein the color member comprises a paper member having a glossy surface of metal vapor deposition and a transparent color layer. 5. The support member according to claim 1, further comprising a support member that is provided at a corner portion formed by the bottom plate and the back plate and supports the curved shape portion of the color member from the back surface side. Product display stand as described.

Images