JP3233925U - Plug-in pop and product packaging - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a product packaging material provided with a plug-in pop and a plug-in pop which can easily respond to changes in seasons and events without impairing the effect of appealing to customers. A product packaging material 2 has a back surface portion 11 that covers the back surface of a product 1 and a front surface portion 12 that covers the front surface of the product 1, and the back surface portion 11 and the front surface portion 12 form a strip-shaped body. The product 1 is surrounded by the above. Further, an insertion pop 3 that can be attached to the product packaging material 2 is provided, and the insertion pop 3 has an insertion portion 3a inserted between the front surface portion 12 of the product packaging material 2 and the product 1, and an upper edge portion of the front surface portion 12. It has a first display unit 3c that is exposed above 12a and on which figures and the like are described, and an engaging portion 3b that engages with the upper edge portion 12a of the front surface portion 12 and is exposed in front of the front surface portion 12. There is. [Selection diagram] Fig. 1

Description

The present invention relates to a plug-in pop and a product packaging material, and more particularly to a plug-in pop attached to a product packaging material that wraps a product so as to surround the product with a back portion and a front portion, and a product packaging material having the plug-in pop.

Conventionally, as a product packaging material for wrapping products such as clothing such as socks and shirts, a back portion covering the back surface of the product and a front portion covering the front portion of the product are provided, and the above product is surrounded by the back portion and the front portion. There is a known product packaging material that is packaged in such a manner (Patent Document 1).
Figures and product descriptions are attached to the front part of such product packaging materials and other parts exposed to the outside in order to appeal to customers, but seasons and events for the purpose of further sales promotion etc. It is also practiced to describe figures and the like according to the above. For example, in Patent Document 1, a figure or the like that imagines Christmas is described on the front portion.

Jikkenhei 2-54460

However, if a diagram or the like corresponding to a season or event is described in the above product packaging material, the appeal effect will be reduced at once after the season or event has passed, so that the product packaging material needs to be replaced. There is a problem that it takes a lot of labor and cost to replace the product packaging material.
In view of these problems, the present invention provides a plug-in pop that can be attached to a product packaging material, which can easily respond to changes in seasons and events without impairing the effect of appealing to customers. It is a thing.

That is, the plug-in pop according to the invention of claim 1 is a plug-in pop that is attached to a product packaging material that wraps a product so as to surround the product with a back portion and a front portion.
An insertion portion that can be inserted between the front surface portion and the product, and an engagement portion that engages with the upper edge portion of the front surface portion and is exposed in front of the front surface portion are provided, and the upper portion of the engagement portion is provided. The first display unit is characterized in that a drawing or the like exposed above the front surface portion is described.
The product packaging material according to claim 4 is the product packaging material having the insertion pop according to any one of claims 1 to 3, and covers the back portion covering the back surface of the product and the front surface of the product. In a product packaging material that has a front portion with figures and the like and wraps the product so as to be surrounded by the back portion and the front portion.
It is characterized in that the insertion portion of the insertion pop is inserted between the front surface portion and the product so that the engagement portion is located in front of the front surface portion.

Here, pop is an abbreviation of "point of purchase advertising" and is an advertising medium used for product sales promotion. However, the pop in the present invention is a display object in the form of being inserted and attached to the packaging material of a product later.
In the plug-in pop according to the present invention, describe the figure, etc. according to the season or event, which is different from the information such as the product name, figure, product description, etc. that can be used throughout the year on the product packaging material, and describe the product. The purpose is to obtain a visual effect that motivates customers to purchase by attaching and detaching the insert pop to the packaging material.
Specifically, a trademark related to the product, a diagram that can be used throughout the year regardless of the season or event, etc. are written on the front part of the product packaging material, and the season is displayed on the first display part of the above-mentioned insertion pop. It is sufficient to describe the figure etc. according to the event.
Then, after the season or event is over, the plug-in pop that has been installed up to that point may be replaced with a new plug-in pop that has a diagram or the like according to the next season or event.
In other words, it is not necessary to replace the entire product packaging material, and by simply replacing the above-mentioned plug-in pop, it is possible to easily respond to a new season or event without impairing the effect of appealing to customers.

The front view which showed the usage mode of the insertion pop into the product packaging material which concerns on this Example. The cross-sectional view which showed the usage mode of the insertion pop in the product packaging material. The figure which showed the structure of the product packaging material. The figure which shows an example of the insertion pop.

Hereinafter, the illustrated embodiment will be described. FIGS. 1 and 2 show a product wrapping material 2 for wrapping a product 1 such as clothing such as socks and shirts, and a plug-in pop 3 that is replaceably attached to the product wrapping material 2. The product 1 is packaged in the product packaging material 2 and is hung from a hook or the like for display.
As the product 1, in addition to clothing such as socks and shirts, cloth products such as towels can be considered, but the shape and material of the product 1 are not limited as long as they can be packaged in the manner described below.
The product 1 is folded as necessary until it becomes a size that can be packaged in the product packaging material 2, and when it is packaged in the product packaging material 2, the upper portion thereof is folded as shown in FIG. Therefore, the folded portion 1a is supported from below.

The product packaging material 2 is created by cutting a piece of cardboard into a required shape and folding it as shown in FIG. 3, and includes a back surface portion 11 that covers the back surface of the product 1 and a back surface portion 11. It is composed of a front surface portion 12 that covers the front of the product 1 and an intermediate portion 13 provided between the back surface portion 11 and the front surface portion 12.
According to the product packaging material 2 having the above configuration, the product 1 is surrounded in a band shape by connecting the back surface portion 11 and the front surface portion 12, and the folded portion 1a of the product 1 folded by the intermediate portion 13 is lowered. It has come to support from.
In this embodiment, the upper end portion of the back surface portion 11 is provided so as to project upward from the intermediate portion 13 and the front surface portion 12, and the upper end portion of the intermediate portion 13 projects upward from the front surface portion 12. It is provided in.

More specifically, the product packaging material 2 will be described in more detail with reference to FIG. Has been done.
Further, a through hole 11c is provided in the center of the upper end portion of the back surface portion 11, and a hook (not shown) is attached to the through hole 11c, or a hook provided on the display shelf is penetrated for display. It has become.
Further, first and second slits into which the first and second engaging portions 12b and 13c provided in the intermediate portion 13 and the front portion 12 are inserted into the back portion front fold 11b and the back portion rear fold 11a, respectively. 11d and 11e are formed.

One end of the front surface portion 12 is connected to the back surface rear folded back 11a of the back surface portion 11, and the upper edge portion 12a formed at the upper end portion of the front surface portion 12 is from the upper end portion of the intermediate portion 13 as described above. Is also located below.
Further, the front surface portion 12 is formed with a jagged stopper portion 12b that is folded back from the upper end portion toward the intermediate portion 13 side, and the stopper portion 12b prevents the product 1 from sliding up. There is.
A first engaging portion 12b is provided on the front surface portion 12 on the opposite side of the connecting portion with the back surface portion 11, and the first engaging portion 12b is formed on the back surface portion rearwardly folded back 11a. By inserting it into the slit 11d, the front surface portion 12 and the back surface portion 11 can be connected in a band shape.

The intermediate portion 13 includes an intermediate portion rear fold 13a whose one end is connected to the rear fold 11b of the back surface portion 11 and an intermediate portion front fold 13b which is folded forward with respect to the intermediate portion rear fold 13a. It is composed of.
As described above, the upper end portion of the intermediate portion 13 is located above the upper edge portion 12a of the front surface portion 12, and therefore, when the folding portion 1a of the product 1 is supported from below by the intermediate portion 13, the product 1 A part of the front surface portion 12 is exposed above the upper edge portion 12a.
Further, the lower end portion of the intermediate portion rear fold 13a is provided at the same height as the lower end portion of the back surface front fold 11b, whereas the lower end portion of the intermediate portion front fold 13b is from the lower end portion of the intermediate portion rear fold 13a. Is also located below, and a jagged shape is further formed.
However, the position of the lower end portion and the jagged shape of the middle portion front folded back 13b are formed at the same time as the stopper portion 12b of the front portion 12 when the product packaging material 2 is unfolded and collected from a single cardboard. Yes, the jagged shape is not always necessary.
A second engaging portion 13c is provided on the opposite side of the connecting portion with the back surface portion 11 in the intermediate portion rear folding back 13a, and the second engaging portion 13c is formed on the back surface portion front folding back 11b. By inserting it into the second slit 11e, the intermediate portion 13 can be connected to the back surface portion 11.

According to the product packaging material 2 having the above configuration, the product 1 can be packaged as follows.
First, a piece of cardboard is cut out into a required shape and then bent at a required position to form a back surface portion 11, a front surface portion 12, and an intermediate portion 13 as shown in FIG.
Subsequently, the upper end portion of the product 1 folded to a required size in advance is further bent forward, the intermediate portion 13 is inserted into the folded portion 1a formed thereby, and the product 1 is supported by the intermediate portion 13.
Then, the intermediate portion 13 is connected to the back surface portion 11 by inserting the second engaging portion 13c of the intermediate portion 13 into the second slit 11e of the back surface portion front folding back 11b of the back surface portion 11.

Next, the front surface portion 12 is covered so as to cover the front portion of the product 1, and the first engaging portion 12b provided on the front surface portion 12 is further inserted into the first slit 11d of the back surface portion rearward folding back 11a of the back surface portion 11. Then, the front surface portion 12 is connected to the back surface portion 11.
As a result, the product 1 is surrounded by the back surface portion 11 and the front surface portion 12 in a band shape, and the product 1 is packaged by the product packaging material 2 in this way.
At this time, since the folded portion 1a of the product 1 is supported from below by the intermediate portion 13, the product 1 is prevented from slipping off, and the stopper portion 12b provided on the front surface portion 12 causes the product 1 to be displaced upward. It is designed to be prevented.
Further, when the product packaging material 2 in which the product 1 is packaged is observed from the front, the product 1 is exposed above and below the front surface portion 12, and the back surface portion 11 is further above the product 1. It is designed to be exposed.
In particular, by providing the intermediate portion 13 above the upper end of the front surface portion 12, the product 1 can be exposed above the front surface portion 12, and the customer can display the pattern of the product 1 or the like by the exposed portion. It is possible to confirm.
Then, a trademark, a figure, other product description, etc. relating to the product 1 can be described in the portion of the front surface portion 12 or the back surface portion 11 that is exposed to the outside, and the portion that appeals to the customer can be obtained.

Here, the externally exposed portion of the product packaging material 2 is a portion where a trademark, a figure, other product description, etc. are described as described above to obtain an appealing effect to the customer, and such an exposed portion. A higher appeal effect can be expected by describing the figures related to the seasons and events to be sold in.
However, if the above season or event is missed, the product 1 with the product packaging material 2 of the above design becomes a so-called out-of-season product, and the effect of appealing to the customer is suddenly reduced.
Therefore, in the externally exposed portion of the product packaging material 2 of this embodiment, a diagram or the like that is not related to the season or event and can be used throughout the year is described, and a diagram related to the season or event is described. Etc. are described in the above-mentioned insertion pop 3, and this is attached to the product packaging material 2.

As shown in FIG. 4, the insertion pop 3 is made of a single piece of cardboard. The material used for the insertion pop 3 is not limited to the above-mentioned thick paper, and a thick paper-like material made of a thin resin or the like can be used.
The insertion pop 3 engages with the insertion portion 3a inserted between the front surface portion 12 of the product packaging material 2 and the product 1 and the upper edge portion 12a of the front surface portion 12, and is exposed in front of the front surface portion. It is provided with an engaging portion 3b to be engaged.
In FIG. 4, the alternate long and short dash line indicates the position of the upper edge portion 12a of the front surface portion 12 when the insertion pop 3 is attached to the product packaging material 2. The described first display unit 3c is exposed.

In this embodiment, the insertion unit 3a constitutes a second display unit on which a figure or the like can be described, and the insertion unit 3a and the first display unit 3c of the insertion pop 3 are illustrations according to the season or event. And figures such as product descriptions can be described.
In FIG. 4, as an example, figures and the like corresponding to Halloween (a) and Christmas (b) are shown. The content is not limited, and it goes without saying that any figure or the like that is not related to the season or the event may be described.
Since the first display unit 3c is located above the front surface portion 12 of the product packaging material 2 and is exposed to the outside, when the product 1 packaged in the product packaging material 2 is displayed, the first display unit 3c is displayed on the front surface portion 12. It is designed to be visually recognized by customers together with the described figures and the like.
Since the first display unit 3c contains a diagram or the like according to the season or event, an appealing effect to the customer can be expected, and since it is located above the front surface portion 12, the content described on the front surface portion 12 is described. It doesn't hurt.
On the other hand, since the insertion portion 3a is inserted between the front surface portion 12 and the product 1, the second display unit is visually recognized by the customer when the product 1 packaged in the product packaging material 2 is displayed. However, when the customer opens the product packaging material 2, the insertion pop 3 is removed, so that the drawing or the like described in the insertion portion 3a can be visually recognized.
In addition to being able to write seasonal words and illustrations on the insertion section 3a, it is also possible to write a self-written message, which can be expected to impress customers at the time of gifting.

The engaging portion 3b can be formed by a notch formed in the thick paper-like material shown by the thick line portion shown in FIG. 4, and by arranging the engaging portion 3b outside the front surface portion 12, the front surface portion 3b is arranged. It is engaged with the upper edge portion 12a of the portion 12 to prevent the insertion pop 3 from sliding down. At the time of replacement, the engaging portion 3b can be disengaged from the upper edge portion 12a by pulling up the insertion pop, and then the replacement insertion pop 3 can be easily attached.
Further, since the engaging portion 3b is located in front of the front surface portion 12 and is exposed to the outside, it is possible to simply slide the engaging portion 3b by drawing a drawing continuous with the drawing of the first display portion 3c or the like. Not only to prevent falling, but also to improve the effect of appealing to customers.
The size and arrangement of the engaging portion 3b are arbitrary depending on the design of the first display portion 3c, but in consideration of the difficulty of falling off when the insertion pop 3 is attached to the product packaging material 2, the center thereof is used. On the other hand, it is desirable to provide it on both the left and right sides.
Further, the engaging portion 3b may not be cut as described above, but a member such as a clip may be attached to the insertion pop 3 to serve as the engaging portion 3b.

As described above, in this embodiment, the plug-in pop 3 can be removed from the product packaging material 2. Therefore, for example, after using the plug-in pop 3 corresponding to Halloween shown in FIG. 4 (a), this is used. It can be easily replaced with the plug-in pop 3 corresponding to Christmas shown in FIG. 4 (b).
Conventionally, when the entire product packaging material is designed to correspond to a predetermined season as in Patent Document 1, for example, when the season has passed, the product packaging material is out of season and the effect of appealing to customers is reduced. It was necessary to replace it with a product packaging material designed for the next season.
In this embodiment, only the above-mentioned plug-in pop 3 needs to be replaced, and the product packaging material 2 can be used as it is. Therefore, even if the season changes, the product packaging material 2 can be replaced while maintaining a high appealing effect to the customer. It is possible to reduce the cost of the new product packaging material 2 and the labor required for replacement.

As long as the product packaging material 2 is provided with the back surface portion 11 and the front surface portion 12, the product packaging material 2 may have a simple strip shape in which the intermediate portion 13 is omitted, and the back surface portion 11 and the front surface portion 12 may be provided. The upper ends of the above may be of the same height.
Also in this case, if the insertion pop 3 according to the above embodiment is inserted between the front surface portion 12 and the product 1, and the engaging portion 3b is engaged with the upper edge portion 12a of the front surface portion 12, the above-mentioned first 1 The display unit 3c can be exposed to the outside.
Further, the front surface portion 12 may be configured to cover the entire front surface of the product 1 by the front surface portion 12. In this case, for example, an elongated slit is formed in the front surface portion 12 in a substantially horizontal direction, the lower edge portion of the slit is set as the upper edge portion 12a in the above embodiment, and the engaging portion 3b of the insertion pop 3 is used. It may be engaged so that the first display unit 3c is exposed to the outside.
On the contrary, when the width of the front surface portion 12 is narrow, the lower end portion of the insertion portion 3a of the insertion pop 3 can be folded back so that the insertion portion 3a is not exposed below the front surface portion 12.

1 Product 2 Product packaging material 3 Insert pop 3a Insert part 3b Engagement part 3c 1st display part 11 Back part 12 Front part 13 Intermediate part

Claims (4)

It is a plug-in pop that is attached to the product packaging material that wraps the product so that it is surrounded by the back and front parts.
An insertion portion inserted between the front surface portion of the product packaging material and the product, and an engaging portion that engages with the upper edge portion of the front surface portion and is exposed in front of the front surface portion are provided, and the engagement portion is provided. An insertion pop characterized in that the upper part of the portion is a first display portion on which a drawing or the like exposed above the front portion is described. The insertion pop according to claim 1, wherein the insertion portion is a second display portion on which a figure or the like can be described. The plug-in pop according to claim 1 or 2, wherein the engaging portion is made of a single cardboard-like material, and the engaging portion is made of a notch formed in the cardboard-like material. In a product packaging material having a back portion that covers the back surface of a product and a front portion that covers the front portion of the product and has a drawing or the like attached, and wraps the product so as to be surrounded by the back portion and the front portion.
Any one of claims 1 to 3, wherein the insertion portion of the insertion pop is inserted between the front surface portion and the product so that the engagement portion is located in front of the front surface portion. Product packaging material with insert pop as described in.

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