JP3225622U - Promotional advertising media - Google Patents

Abstract

To provide an advertising medium that can easily activate communication in a natural manner. A plurality of objects to be advertised are printed on the front side together with individually corresponding numerals A on the front side, and the back side is divided into a plurality of print areas. , Respectively, a part of a plurality of things printed on the surface is printed, and a number B for deriving A is printed, A is any number from 8 to 15, and B is 1, 2, 4 , 8 and the print area on the back side is four, and one of B is individually printed on each of the four print areas, and the thing printed on each of the four print areas is: For example, in the area where 1 is printed as B, all the things where the 1's place is 1 when A is written in binary notation for the matter, and similarly, B is made 2, 4, and 8 and the back side is After folding twice on the long side of the paper three times, 1 to the surface as B is 2 the other side as a B display, 8 as B is displayed on the inner surface of 4 is opened again as B on the surface of the inner side is valley-folded. [Selection diagram] FIG.

Description

  The present invention relates to an advertising medium that can attract consumers' interest by incorporating elements of magic.

Various organizations such as companies, municipalities, business cooperatives, etc. hold various events for the purpose of providing products and services to general consumers or creating business opportunities between companies.
In such an event, advertising media such as flyers are distributed to introduce the provided products, services, and exhibitors. Advertisement media may be handed out directly to visitors at the event venue, or participants may bring papers downloaded and printed from the organizer's website via the Internet. Although these have a certain effect for the purpose of disseminating the contents of the event, they tend to be limited to one-way information provision.

  The success or failure of the event for the organizer can be evaluated based on the number of visitors at the event, the total sales, the increase in stay time, or the number of new transactions or new approaches. It is thought that there are multiple factors for the success of the event, but it is considered that one of the important factors is that the participants enjoy the event and that active communication between the participants is achieved.

  Attempts to expand the business by stimulating talk at the place of business talks and activating communication have been known so far, for example, a magic card with an advertising function (see Patent Document 1). Can be. In this method, a large margin is provided for a plurality of cards for a number-guessing game, and an advertisement is described in the margin.

Japanese Utility Model Registration No. 3119013

  For the purpose of activating communication in a business meeting, the invention of Patent Literature 1 proposes that, while a number-guessing game can attract an opponent's interest, the content of an advertisement displayed on a card and a number-guessing game Not relevant. For this reason, it is unnatural to play a number guessing game in a negotiation, and it requires a plurality of cards.

  The present invention has been made to address such a problem, and aims to provide an advertising medium that allows participants to be aware of the contents of the event and to easily and naturally activate communication between participants. And

  The advertisement medium of the present invention is an advertisement medium in which both the front and back sides of a piece of paper are printed, and a plurality of objects to be advertised on the front surface individually correspond to the objects. The back side is divided into a plurality of printing areas, and a part of a plurality of things printed on the front side is printed in each of the plurality of printing areas. , The number B for deriving the number A is printed.

The number A is any number from 8 to 15, the number B is any number of 1, 2, 4, and 8, and the printing area on the back surface is four. One of the above numbers B is individually printed on each of the three printing areas,
The above-mentioned article printed in each of the four printing areas is: (1) In the area where 1 is printed as the number B, when the number A corresponding to the object is expressed in binary notation, (2) In an area where 2 is printed as the number B, all the things in which the place of 2 is 1 when the number A corresponding to the object is expressed in binary notation. (3) In the area where 4 is printed as the number B, all the objects in which the 4th place is 1 when the number A corresponding to the object is represented in binary notation, and (4) the number In the area where 8 is printed as B, all the objects in which the place of 8 is 1 when the number A corresponding to the object is expressed in binary notation are characterized.

  On the back side, in the state where the folding on the long side of the paper is repeated three times, 1 is displayed as the number B on one side facing outward, and 2 is displayed as the number B on the other side, It is characterized in that 4 is displayed as the number B on the inner surface where the valley is folded, and 8 is displayed as the number B on the inner surface that is opened again.

  After using the advertising medium, the subject selects one of the plurality of things printed on the front surface, and in each of the plurality of printing areas on the back surface, answers the presence or absence of the selected object on the front surface. This allows the performer to derive and apply the number A of the thing selected by the subject based on the number B.

  The advertisement medium of the present invention is an advertisement medium in which both the front side and the back side of one sheet of paper are printed, and on the front side, a plurality of objects to be advertised are numbers corresponding to the objects individually. A is printed together with A, and the back side is divided into a plurality of printing areas, and in each of the plurality of printing areas, a part of a plurality of things printed on the front side is printed and a number A is derived. Since the number B is printed, the contents of the event are communicated to the participants, and the number A is used to derive the number A to create a mysterious appearance, thereby activating communication between the participants. In a natural way.

  Further, the number A is any number from 8 to 15, the number B is any number of 1, 2, 4, and 8, and the back side has four print areas. Any one of the numbers B is individually printed on each of the four printed areas. (1) In the area where 1 is printed as the number B, the number corresponding to the thing is printed. If A is in binary notation, it is all things where the 1's place is 1. (2) In the area where 2 is printed as the number B, the number A corresponding to the thing is written in binary notation (3) In the area where 4 is printed as the number B, the 4th place is 1 when the number A corresponding to the thing is expressed in binary notation. (4) In the area where 8 is printed as the number B, the number A corresponding to the Since ary position of when notation 8 is in all things is 1, it can be easily derived by specific algorithm numbers A by using the numeric B (2 binary Service).

  In addition, on the back side of the advertising medium, in a state where the folding on the long side of the paper is repeated three times, 1 is displayed on one surface facing outward, 2 is displayed on the other surface, and the inside of the valley-folded is displayed. Since 4 is displayed on the side and 8 is displayed on the inner side which is opened again, the display of information can be performed without waste, and the opening of the folded flyer can be exchanged to increase the entertainment atmosphere. The communication can be activated.

  Also, using the advertisement medium, the subject is allowed to select one of a plurality of things to be printed on the front surface, and then in each of the plurality of printing areas on the back surface, the presence or absence of the selected object on the front surface is answered. This allows the performer to derive and guess the number A of the object selected by the subject based on the number B, so that conversation between the participants is encouraged while enjoying the magical elements, and the activation of communication is promoted. At the same time, interest in the content of the event can be further enhanced.

FIG. 3 is a plan view showing the front side of an example of the advertising medium of the present invention. FIG. 3 is a plan view showing the back side of an example of the advertising medium of the present invention.

  The present invention is an advertising medium for sales promotion, which has a so-called mind-reading magic element in which a performer hits an object selected by a subject. By displaying a plurality of things as options on the advertisement medium, it can be applied to advertisements of any product, service, company, or the like. In particular, it can be suitably used in events held by various organizations. The test subjects of the advertising medium of the present invention are participants in the above-mentioned event and the like, and all persons who have received the advertising medium.

  FIG. 1 is a diagram showing the surface of a leaflet for an event related to eating and drinking as an embodiment of the advertising medium of the present invention. On the front surface 2 of the flyer 1, 12 types of menus are displayed together with different numbers 1 to 12. This number is referred to as “number A” in the present invention. The menu displayed on the surface of the flyer can be selected from, for example, 8 to 15 types. When there are only a few types of menus to be displayed, the number of foods is preferably set to 10 or more, since the surprise when performing magic tricks using the present invention with the other party's imagined menu is reduced. In addition, the number A attached to each menu can be freely selected from different numbers from 1 to 15. The number A is an individual number such that one number A corresponds to one menu.

The contents of the items displayed as options are not limited to the products and services provided at the event venue, but can be selected from a wide range of companies and regions. The thing may be displayed by a character or may be displayed by an image.
A message to the visitors and contents to be advertised may be described in the margins on the surface. By talking about the content that you want to convey most after attracting interest from the subject by magic, a better response from the subject is expected compared to the case where information is conveyed as a mere advertisement. For this reason, it is preferable to describe in the margin a content that leads to an action that the subject wants to take.

  FIG. 2 is a diagram showing the back surface of the advertisement medium for the eating and drinking-related event shown in FIG. Here, the alternate long and short dash line is expressed as a mountain fold and the dotted line is expressed as a valley fold. The back surface 5 has four printing areas, and the four printing areas have large numbers of 1, 2, 4, and 8, three small numbers, and a plurality of foods displayed on the front side. Some are printed. This large number is referred to as “number B” in the present invention. In each printing area, the number B in that area is displayed large, and the remaining three numbers are displayed small, so that the number B stands out. Also, the number B displayed in a large size is different for each of the four print areas. Even if the numbers 1, 2, 4, and 8 are displayed one by one in each print area, it is possible to perform the magic of reading, but by displaying four numbers having different sizes in each print area, It can disturb the mind of the viewer and produce the magic of magic.

  Numerals 1, 2, 4, and 8, which are largely displayed on the back surface, are numbers in binary notation. In the menu displayed in each print area, when the number A displayed together with each menu on the surface of the flyer is represented in a binary system, all the numbers B, which are largely displayed, are 1 in each print area.

  The procedure for performing magic tricks using this leaflet will be described below. A performer demonstrating magic tricks shows a flyer surface (see FIG. 1) displaying a plurality of menus to a subject experiencing the magic trick. On the surface of the flyer, twelve menus are displayed with numbers A of 1 to 12. The performer instructs the subject to select one of the twelve menus, and does not tell the performer, but instructs him to think in his own head.

Thereafter, the performer turns the flyer over and shows the back side to the subject. The performer sequentially shows the four regions printed on the back surface to the subject. At that time, the performer is asked to answer whether or not each area has a menu that he or she has imagined.
The four areas on the back surface are changed from a state in which the folding on the long side of the paper is repeated three times, to one surface 6 facing outward, a surface 7 on the opposite side, an inner surface 8 opened once, and further, The four print areas are shown in the order of the inner surface 9 that has been opened once more.
At this time, the face 6 where the number B is 1 corresponds to the number in which the ones place is 1 when the number A attached to the menu is expressed in binary notation among the menus displayed on the surface of the flyer. Display a menu. On the surface 7 in which the number B is 2, a menu corresponding to the number in which the 2's digit is 1 is displayed in the binary notation as in the surface 6. Further, on the surface 8 where the number B is 4, a menu corresponding to the number where the 4th digit is 1 is displayed in binary notation. Also, on the surface 9 where the number B is 8, a menu corresponding to the number where the 8th digit is 1 is displayed in binary notation.

The performer remembers the combination of the area answered by the subject and the presence or absence of the menu. When the performer answers that there is a subject in each area, the performer adds up the largest displayed number among the numbers displayed in that area. In the four areas, when the answer is obtained from the subject and the total of the numbers is found, the user looks at the surface again and conveys the menu with the total number to the subject.
The subject was surprised that the performer immediately applied the menu he had imagined out of the twelve options and read the book, and was interested in the mechanism of the magic trick and the performer. It is hoped that the exchange through the above-mentioned tricks will trigger conversation, not only convey the menu, but also activate the communication between the participants and introduce additional special menus and services.

As described above, each region corresponds to 1, 2, 4, and 8, which are the respective positions in the binary system. When the number attached to the menu on the front surface is expressed in binary notation, the number of each digit is 0 or 1. For example, a number expressed as 10 in decimal notation is expressed as 1010 in binary notation.
Here, the conversion from the binary system to the decimal system is performed by replacing the numbers in the binary system with 1s and 0s, and adding up the figures of each digit. When converting 1010 in binary notation to decimal notation, 1 is assumed to be no, 2 is present, 4 is not present, and 8 is considered to be converted to 10 in decimal notation by adding them together. You. Applying this, in the case of the binary notation, a menu having 1 at each position displays the menu in the corresponding region of each position. In the end, the answer to the presence or absence of the menu in each area is the presence of the numbers of 1, 2, 4, 8 and the respective digits. For this reason, the performer converts the number into a decimal number by adding the figures of each place based on the answer obtained from the test subject in the area corresponding to each place and whether or not there is a menu envisioned by the test subject. The menu selected by the subject can be applied from the combination of the menu shown on the surface and the number attached thereto.

  As described above, the form of the advertisement medium has been described based on the drawings and the like, but the configuration of the advertisement medium of the present invention is not limited to this.

  The advertising media of the present invention can be used to inform participants of the contents of the event and to easily activate the communication between participants in a natural manner.Therefore, various types of organizations such as corporations, local governments, business cooperatives, etc. It can be widely used as an advertising medium for large and small events.

1 flyer (advertising medium)
2 front 3 things 4 numbers 5 back 6-9 faces

Claims (4)

Advertising media that is printed on both the front and back of a piece of paper,
On the surface, a plurality of objects to be advertised are printed with numbers A individually corresponding to the objects,
The back surface is divided into a plurality of printing areas,
An advertisement characterized in that, in each of the plurality of print areas, a part of a plurality of things printed on the front surface is printed and a number B for deriving the number A is printed. Medium. The number A is any number from 8 to 15,
The number B is any one of 1, 2, 4, and 8,
The print area on the back surface is four, and any one of the numbers B is individually printed on each of the four print areas,
The thing printed in each of the four printing areas is: (1) In the area where 1 is printed as the number B, when the number A corresponding to the thing is represented in binary notation, Are all 1's, and (2) In the area where 2 is printed as the number B, all the things whose 2's place is 1 when the number A corresponding to the thing is expressed in binary notation. (3) In an area where 4 is printed as the number B, all the things in which the place of 4 is 1 when the number A corresponding to the thing is expressed in binary notation are: 2. The advertisement according to claim 1, wherein, in an area where 8 is printed as the number B, all the objects in which the place of 8 is 1 when the number A corresponding to the object is expressed in a binary system are 1s. Medium.   In the state where the back side is repeatedly folded twice on the long side of the paper three times, 1 is displayed as the number B on one side facing outward, and 2 is displayed as the number B on the other side, 3. The advertising medium according to claim 2, wherein 4 is displayed as the number B on the inner surface that has been valley-folded, and 8 is displayed as the number B on the inner surface that is opened again. Using the advertising medium, after allowing the subject to select one of a plurality of things printed on the surface,
In each of the plurality of printing areas on the back side, by allowing the presence or absence of the thing selected on the front side to be answered, the performer can derive and apply the number A of the thing selected by the subject based on the number B. The advertising medium according to any one of claims 1 to 3, characterized in that: