JP3224193U - "Cut me" and "Discount" customer attraction promotion system - Google Patents

Abstract

An object of the present invention is to provide a customer-sales promotion system that increases the probability of customer visits and enables sales promotion of products at a store. SOLUTION: Composed of product information, store information, event guide flyer, and store promotion goods, store promotion goods are sent / delivered to customers who want to visit with event guide flyers 2 and distributed over the counter. Is done. Visit promotion goods are simulated onions, simulated potatoes, simulated carrots, etc., and can be divided (mock knives for division may also be distributed as store promotion goods). When you come to a store or event venue, bring a simulated onion (and a simulated knife), cut it on a cutting board prepared by the store, divide it, and visit the store prepared by the store in advance according to the information provided on the dividing surface Receive memorabilia (e.g. 8 real eggs). [Selection] Figure 1

Description

  The present invention relates to a customer attraction sales promotion system that guides an event using sales promotion guidance means such as posting, direct mail, direct delivery, or handing over to a store, and guides a customer to a store.

  Conventionally, there is a customer sales promotion system for guiding and promoting customer sales promotion to a merchandise store using posting, direct mail, etc. (for example, Patent Document 1). In such a customer-sales promotion system, in order to increase the visit rate, boxes and bags for all-you-can-pack are sent, and sales promotion products such as chestnuts and confectionery are packed in the boxes and bags when visiting customers. Construct a customer-collection system that allows you to take home as much as you want.

Japanese Patent No. 4626836

  The conventional customer attraction sales promotion system has a good effect of increasing the probability of visits to the store, and in particular, increasing the customer's stay in the store and promoting the sale of products at the store. There was a problem that it could not be said that there was an effect of attracting customers in the sense of expectation of goods and surprise.

  The present invention solves such problems in the conventional customer attraction sales promotion system, and is obtained by distributing store-promoting goods imitating eggs and vegetables and processing store-promoting goods brought to the store by customers. Provided is a customer sales promotion system that can take home store souvenirs according to information and display, and can increase the customer acquisition rate by attracting customers.

In order to solve the above problems, the structure of the customer-sales promotion system of the present invention is an event in which information on products targeted for sales promotion, information on stores, and information on store souvenirs that customers can take home are printed. Information flyer,
Visit promotion goods attached to the event guide flyer,
Consisting of
The store promotion goods have an outer shape imitating food such as eggs, vegetables, fruits and the like, and have a dividing surface that can be divided into a plurality of pieces, and the type or number of store souvenirs that customers can take home on the dividing surface. A customer attraction sales promotion system characterized by displaying or pasting information to be displayed.

  The customer attraction system using the store visit promotion goods of the present invention may be configured to further include a simulated kitchen knife for dividing the store visit promotion goods having an external shape simulating food such as eggs, vegetables and fruits. In addition, the store visit promotion goods may have a configuration including a hook-and-loop fastener that can be attached to and detached from the divided surface. Moreover, it is good also as a structure further equipped with the sealing tape which seals the said division surface of store visit promotion goods from the outside.

  According to the present invention, store-promoting goods are distributed to customers that the shop expects visitors by posting, direct mail, courier, etc. By cutting or unfolding and processing with a kitchen knife, information and display on the divided surface (for example, the type and number of vegetables and eggs that can be taken home) will be displayed by the customer. Since it is possible to take it home, the interest rate increases due to the fun of processing and division compared to simply taking home store souvenirs, and the staying time can be kept longer.

It is a figure which shows the outline | summary of the event guidance leaflet in embodiment of this invention. It is a front view of the simulation knife in the same embodiment. It is a perspective view of the store visit promotion goods in the embodiment of the present invention. (A) Explanatory drawing before division | segmentation of the store visit promotion goods in the embodiment, (b) It is a perspective view after the division | segmentation of the simulated onion in the embodiment. It is the perspective view before the division | segmentation of the simulated egg as a store visit promotion goods in another embodiment of this invention, (b) The perspective view after the division | segmentation of the simulated egg in the embodiment.

Embodiment

  A customer-sales promotion system according to an embodiment of the present invention will be described below with reference to FIGS. FIG. 1 is a diagram showing an outline of an event guide flyer in an embodiment of the present invention, and FIG. 2 shows a simulated knife in the embodiment. FIG. 3 shows simulated onions, simulated potatoes, and simulated carrots, which are food samples as store visit promotion goods in the embodiment. FIG. 4A is a perspective view before the store promotion goods are divided, and FIG. 4B is a perspective view after the simulated onions are divided in the embodiment. The store promotion goods 1 in the present embodiment are simulated onions 1t, simulated potatoes 1j, simulated carrots 1n, etc., but they are shaped like foods, and are used for posting, direct mail, store distribution, etc. However, it may be made of a metal such as aluminum or the like. The store visit promotion goods 1 are sent / delivered to customers who wish to visit the store together with the event guide flyer 2 shown in FIG. The event guide flyer 2 includes information on products (housing, mobile phones, clothes, etc.) that are targeted for sales promotion, maps and names of stores and event venues, information such as duration and time, and goods that customers want to visit. The information on how to participate in the event using, and information on store souvenirs that can be taken home is printed.

  Visit promotion goods 1 are simulated onions 1t, simulated potatoes 1j, simulated carrots 1n, etc., but they can be divided, and even a simulated knife 3 for dividing this can be distributed as store promotion goods 1 good. The simulated knife 3 may be attached to the event guide flyer 2 with a tape, or the simulated knife 3 may be enclosed in an envelope (not shown) together with the event guide flyer 2. Alternatively, it may be embedded in the event guide flyer 2 so that it can be cut out later and taken out as store-promoting goods 1. When the customer who received the mail visits the store or event venue, bring the simulated onion as the store promotion goods 1 and the simulated kitchen knife 3 to the store promotion goods 1 on the cutting board 4 prepared by the store. Cut and divide. The store-promoting goods 1 are preliminarily fixed to each other using surface fasteners 6 that can be attached to and detached from each other in advance so that they can be divided into two or more. The store promotion goods 1 can be reused. Further, a sealing tape (not shown) for sealing the dividing surface 5 of the store visit promoting goods 1 from the outside may be provided on the outside, and the appearance may be adjusted so that the dividing surface 5 cannot be seen from the outside.

  The simulated onion 1t, the simulated potato 1j, the simulated carrot 1n, etc. as the store visit promotion goods 1 can be divided. When the simulated onion 1t imitating cooking using the simulated knife 3 is divided, Information 7 indicating the number of store souvenirs that the customer can take home is displayed (in FIG. 4 (b), it is displayed that four can be taken home). In the case of the simulated onion 1t, there are 4 genuine onions that customers can take home, but the types of store souvenirs that customers can take home (other foods may be specified and the number may be displayed as information 7). In this way, when the customer cooks using the kitchen knife 3 and finds the information 7 on the split surface 5, the store's souvenirs (real onions, potatoes, carrots, etc.) prepared in advance are handed to the customer. A plurality of cutting boards 4 are prepared, but these may also be distributed as store visit promotion goods 1.

  Next, a customer attraction sales promotion system according to another embodiment of the present invention will be described with reference to FIG. FIG. 5 (a) is a perspective view before the division of the simulated egg 1e, which is a store visit promotion goods, and FIG. 5 (b) is a perspective view after the division of the simulated egg in the same embodiment. As described above, the type of the store souvenir 5 that the customer takes home differs depending on the store visit promotion goods 1, but the number of items that can be taken home varies depending on the display (information 7) that is opened from the dividing surface 5. In the present embodiment, a simulated egg 1e is formed by imitating a boiled egg. A split surface 5 is formed on the simulated egg 1e, and the split surface 5 is temporarily fixed to each other by using surface fasteners 6 that can be attached to and detached from each other. When the customer divides the dividing surface 5 by hand and finds information 7 (8 items can be taken home) on the dividing surface 5, the store's store memorabilia (8 real eggs) prepared in advance by the store is given to the customer. It is.

  In this embodiment, prescribed take-out souvenirs are eggs and vegetables, but in addition, kitchen utensils, cleaning utensils, sweets, tissues, chocolate bars shaped like gold bars, chestnuts, etc. (A permanent store or special venue is also referred to here as a store). In addition, as predetermined souvenirs for taking-out stores, other fruits such as candy, ornaments, cosmetics, vegetables, and tangerines are appropriately selected and prepared at the store. The total number of preparations is prepared based on the number calculated from the total number of event guide leaflets sent and the expected customer visit rate to the store.

  In such a customer-sales promotion system using postings, direct mail, etc. that use store-promoting goods, customers receive event guide flyers 2 store-promoting goods 1 and bring them with them. Opening 1 or processing / cooking, the information obtained from the divided surface will increase interest in what will be received, promote customer guidance to customers' stores, and promote sales of products at stores .

  The present invention is an effective system for attracting customers and promoting sales, which has been a problem in the past, and can be used effectively for high-priced products such as mobile phones, home sales, cars, jewelry, and kimonos. .

1 Goods to visit stores,
2 Event guide flyer,
3 Mock knives,
5 Dividing plane,
6 hook and loop fasteners
7 Information (information indicating the type or number of store souvenirs that customers can take home).

Claims (3)

An event guide flyer with information on the products to be promoted, information about the stores, and information on store souvenirs that customers can take home,
Visit promotion goods attached to the event guide flyer,
Consisting of
The store promotion goods have an outer shape imitating food such as eggs, vegetables, fruits and the like, and have a dividing surface that can be divided into a plurality of pieces, and the type or number of store souvenirs that customers can take home on the dividing surface. A customer attraction sales promotion system characterized by having a configuration with information to indicate.   The customer attraction sales promotion system according to claim 1, further comprising a simulated knife for dividing a store visit promotion goods having an outer shape simulating food such as eggs, vegetables and fruits.   2. The customer attraction sales promotion system according to claim 1, wherein the store visit promotion goods are provided with a hook-and-loop fastener that can be attached to and detached from the divided surface.