JP3203928U - Advertise for advertising media - Google Patents

Abstract

The present invention provides an ornament for an advertising medium that further improves the advertising appeal effect. An ornament 10 for advertising media includes a light-transmitting three-dimensional object on the reflecting surface side of a reflecting member 102. [Selection] Figure 2

Description

  The present invention relates to an ornament for an advertising medium.

  Currently, a variety of media are used to display advertisement information. For example, special sheets such as paper and polarizing film, display devices, and the like are frequently used. In particular, the video on the display device is large-scale, but it is easy to attract attention.

  In recent years, therefore, advertising media having both visibility and light weight have been developed. For example, Patent Document 1 discloses an advertising medium including an electronic paper member that changes the display content of a display unit over time.

JP 2013-195460 A

  However, today, when such video-type advertising media are flooded, the amount of visual information is too large, and the appeal effect is fading. Moreover, if such an advertising medium is installed in each store, it will be a very big burden also in terms of cost.

  On the other hand, advertising media made of paper or resin such as POPs, packages, and display boards are inexpensive, have a wide range of applications, and can be used most easily. However, in such an advertising medium that presents a static advertisement, information tends to be planar, and how to improve visibility is a problem.

  Then, this invention aims at providing the technique regarding the ornament for advertising media which improves the appeal effect of advertisement more.

  In order to solve the above-mentioned problem, the decorative device for advertising media of the present invention is characterized in that a light-transmitting three-dimensional object is provided on the reflecting surface side of the reflecting member.

  Further, the advertising medium has at least one of a product, a photograph, an image, a model, or a character, and the decoration tool is disposed in the vicinity of at least one of the product, a photo, an image, a model, or a character. It may be a thing.

  Moreover, a part may be faceted.

  Further, the height may be ½ or more of the width.

  Moreover, you may have a base in the back surface.

  Further, the base may have an area where a contact surface with the back surface is smaller than the back surface.

  The base may have a flange portion extending from the bottom surface of the base to the periphery.

  Further, the base may have an area where a contact surface with the back surface is larger than the back surface.

  The light-transmitting three-dimensional object may include a hollow member.

  The light-transmitting three-dimensional object may include a plurality of concentric hollow members.

  The light-transmitting three-dimensional object may include a plurality of cylindrical members.

  The light-transmitting three-dimensional object may include a plurality of polygonal column members.

  The base may have a curved surface, and the reflecting member may be formed on the curved surface.

  The base may include a reflecting piece. The light-transmitting three-dimensional object may include at least one of lame yarn, metal piece, ore powder, beads, fluorescent material, livestock material, and light guide material.

  ADVANTAGE OF THE INVENTION According to this invention, the ornament for advertising media which improves the appeal effect of advertisement more can be provided.

1 is a perspective view of an advertising medium 1 according to a first embodiment of the present invention. (A) (B) It is a perspective view of the ornament 10. (A) Explanatory drawing of ornament 10a, (B) Explanatory drawing of ornament 10 (A)-(F) It is explanatory drawing of the modification of the ornament 10. (A)-(C) It is explanatory drawing of the modification of the ornament 10. (A)-(C) It is explanatory drawing of the example of attachment of the ornament 10m. (A)-(C) It is explanatory drawing of the example of attachment of the ornament 10n. It is explanatory drawing of the example of attachment of (A)-(C) ornament 10 о. (A) It is explanatory drawing of the example of attachment of the ornament 10p, (B) It is explanatory drawing of the example of attachment of the ornament 10q. 2 is a perspective view of an advertising medium 2. FIG. 3 is a front view of the advertising medium 3. FIG. 3 is a front view of the advertising medium 4. FIG. (A) (B) It is explanatory drawing of the modification of an ornament.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a perspective view of an advertising medium 1 according to the first embodiment of the present invention. As shown in FIG. 1, the advertising medium 1 of the present invention is an exterior package of a product. In general merchandise packages, information related to merchandise such as explanation and image of contents merchandise is presented on the outer side. The board 11 of the advertising medium 1 may be formed of any material that can be used for an exterior package, for example, paper, resin, timber, earthenware, metal, glass, and the like.

  In the advertising medium 1 according to the present embodiment, as shown in FIG. 1, a product image (or product photo) A on the surface of the board 11, images B1 and B2 showing other decorations and effects, effects, prices, products It is assumed that a letter D indicating a name or the like is described. Furthermore, in addition to the above, the advertising medium 1 is provided with a decorative tool 10 at the emphasized position. Here, the image B1 and the image B2 applied around the light emission position of the product image A indicating that one end of the product emits light, and the periphery of the character D. Note that the image B1 in this example is a circle with dyeing or patterning, and the image B2 is the pattern itself.

  The ornament 10 is a light-transmitting three-dimensional object. The solid shape may be any shape, and examples thereof include a sphere, a hemisphere, a prism, a pyramid, a cylinder, a cone, a torus, a hollow rectangular tube, and a hollow cylinder. Moreover, a part of these three-dimensional shapes may be processed in order to improve visibility. Examples of the processing include a large number of facets (facets) having different angles, mirror surfaces, coloring, and mixing of reflecting members.

  FIG. 2A is a perspective view of the decorative tool 10, and FIG. 2B is an explanatory diagram of the decorative tool 10. Specifically, as shown in FIG. 2 (A), the ornament 10 attached to the advertising medium 1 according to the present embodiment has a substantially cylindrical upper surface processed into a facet cut 101, and a lower surface that reflects light. It is a light-transmitting three-dimensional object provided with a reflecting member 102 so as to reflect. By such processing, the light is refracted and reflected, and the visibility is further increased. Further, as shown in FIG. 2B, the accessory 10 is easy to be visually recognized by refracting and transmitting light at a peripheral position, for example, the Z point here. Therefore, the images B1 and B2 can be effectively visually recognized by attaching them to the periphery of the circular images B1 and B2 provided at the emphasis position.

  The reflecting member 102 can be formed by aluminum vapor deposition, aluminum foil pasting, or the like.

  Furthermore, the number of the decorative tools 10 to be attached may be one or a plurality of two or more, and the arrangement thereof can be attached at a desired position. For example, the emphasis position may be surrounded, arranged so as to form a pattern itself, or used instead of a bullet.

  Moreover, the decoration tool 10 can set freely about the width | variety D and the height L. FIG. FIG. 3A is an explanatory diagram of a decorative tool 10a having a smaller height L than the decorative tool 10, and FIG. 3B is an explanatory diagram of the decorative tool 10 having a larger height L than the decorative tool 10a.

  Although the ornament 10a shown in FIG. 3A has a small height L, it is difficult to visually recognize colors and patterns at a close distance (point Z), and reflected light that has mainly passed through a distance (point X) is visually recognized. The range is narrow. On the other hand, the ornament 10 shown in FIG. 3B has a large height L, and light at peripheral positions (Y point, Z point) can easily reach. Therefore, it is easy to visually recognize the colors and patterns at the nearby emphasized positions even when viewed from the side. In order to obtain such an effect, the height L is 1/2 or more of the width D (for example, 0.6 to 3.0 times, more preferably 1.0 to 2.0 times). desirable.

  Hereinafter, further modifications of the decorative device 10 will be described. 4 (A) to 4 (F) and FIGS. 5 (A) to 5 (C) are explanatory diagrams of modified examples of the decoration tool 10. FIG.

  FIG. 4A shows a decorative tool 10b having a substantially prismatic shape. For example, here, the upper surface side of the octagonal substantially prismatic body is facet-cut in the accessory 10b.

  FIG. 4B shows a front view and a side view of the ornament 10c having a substantially cylindrical shape. As for the ornament 10c, the upper surface side is processed into the slope (30-60 degrees with respect to a horizontal surface. For example, about 45 degrees).

  FIG. 4C shows a top view and a front view of a decorative tool 10d having a substantially cylindrical shape. The ornament 10d is a cylinder having a hollow portion inside.

  FIG. 4D shows a top view and a front view of a decorative tool 10e having a plurality of substantially cylindrical shapes. The ornament 10e is a double-structured cylinder in which a cylinder is further inserted into a cylinder having a hollow portion inside.

  FIG. 4E shows a top view and a front view of a decorative device 10f in which a plurality of decorative devices are combined. The ornament 10f is obtained by uniformly arranging the four ornaments 10c described above around the ornament 10h having a substantially cylindrical shape. In addition, the number of the decoration tools 10c is not limited to this, and any number may be provided. The central cylinder is cut in a horizontal plane, but the surrounding cylinders are cut in an inclined direction (preferably 30 to 60 degrees with respect to the horizontal plane; here, for example, approximately 45 degrees). It is.

  FIG. 4F shows a top view and a front view of a decorative tool 10g in which a plurality of polygonal columns are combined. The ornament 10g has six ornaments 10i having the same shape around the ornament 10i having a substantially hexagonal prism shape, and surrounds the ornament 10i. In addition, it is good also as a hollow except for the central ornament 10i. Moreover, you may make it the shape cut in the inclination.

  FIG. 5A shows a side view of a base 104 and a decorative tool 10j in which a concavo-convex portion 103 is provided on a reflecting member 102. FIG. The base 104 is a member serving as a base on which the main body 110 of the ornament is placed, and may be formed of any material as long as it has light transmissivity. Here, it is assumed that the base 104 has a plate shape. The reflecting member 102 is provided on the base, and includes a concavo-convex portion 103 on the lower surface side, which diffuses light to make the accessory main body easily visible. The uneven portion 103 is not limited to the uneven shape, and may have a structure such as a diamond.

  FIG. 5B shows a decorative tool 10k in which the base 106 has a convex shape curved downward. The ornament 10k has a convex lens shape in which the base 104 is convex downward. The reflecting member 102 is provided on the base. In addition, you may have shapes, such as a Fresnel lens which has not only such a shape but a saw-shaped cross section.

FIG. 5C shows a decorative tool 10l in which the base 107 includes a reflective piece 108. The reflective piece 108 of the ornament 10l is made of, for example, lame yarn, metal piece, ore powder, beads, fluorescent material, livestock material, light guide material, and the like, and this diffusely reflects light so that the ornament main body can be easily seen. doing. In addition, the brightness and change of light can be given even more glossy.
In addition to the base, the light-transmitting three-dimensional object of the main body may include lame yarn, metal pieces, ore powder, beads, fluorescent material, livestock material, and light guide material. Thereby, the brightness and change of light can be given even more glossy.
Here, the advantage of the present embodiment will be described in comparison with the hologram. For example, an exhibition using a hologram changes what is seen in the viewing direction, but does not change until a certain angle. It is also a decided change. Furthermore, it is often characterized by a change in the entire image, and is expensive.
On the other hand, the exhibits using the light-transmitting three-dimensional objects of this example show that the viewers move when viewing the exhibits, so that the light intensity, color changes, and patterns change depending on the viewing direction. It is characterized by the fact that the change occurs partially and can be easily noticed. In particular, humans tend to react sensitively to eye movements of humans. It can be said that the change of the light of a light-transmitting three-dimensional object is similar to the reaction of such eye movement. Thereby, partial attention is gathered, and it is possible to easily attract attention by arranging a light-transmitting three-dimensional object at a point where a photograph of an exhibit, a product, or a character is to be emphasized. Moreover, it can be manufactured at a low cost, and at the same time, it has a feature that it is easy to change the place of arrangement, such as changing the emphasis point later.

  Next, attachment of the accessory to a package or the like will be described. The attachment of the decoration tool may be performed using any method such as an adhesive, an adhesive tape, a double structure, and a caulking structure. Specific examples are given below.

  6A to 6C are explanatory diagrams illustrating an example in which the ornament 10m is attached to the board 11. FIG. As shown in FIG. 6A, the decorative tool 10m has a substantially cylindrical base 111 having a contact surface with a smaller area than the back surface at the center of the back surface of the main body 110, and the reflecting member 102 is the main body 110. The back surface of the base 111 and the side surface and back surface of the base 111 are covered. For example, as illustrated in FIG. 6B, such a decoration tool 10 m can be arranged so that the main body 110 is exposed from the board 11 to the front side by inserting and embedding the base 111 in the through hole of the board 11. As shown in FIG. 6C, the back surface of the base 111 and the board 11 can be fixed with a tape 13 or the like. Note that the side surface of the base 111 or the back surface of the reflecting member 102 and the board 11 may be bonded with an adhesive or the like. By doing so, it is possible to prevent the decorative tool 10m from falling off. Moreover, it can prevent peeling from the outside.

  7A to 7C are explanatory diagrams illustrating an example in which the ornament 10n is attached to the board 11. FIG. As shown in FIG. 7A, the decorative device 10n includes a substantially cylindrical base 112 having a contact surface with a larger area than the back surface on the back surface of the main body 110. For example, as shown in FIG. 7B, such a decorative tool 10 n is fixed by inserting the main body 110 into the through hole of the board 11 from the back side. As a result, only the main body 110 is exposed from the board 11 on the front side, and the base 112 and the reflecting member 102 remain on the back side of the board 11. In addition, as shown in FIG.7 (C), it can fix more strongly by providing the back board 12 in the back side, and making it a double structure. By doing so, it is possible to prevent the decorative tool 10n from falling off and to make it difficult to remove it from the table.

  The base 112 is plate-shaped here, but if the base 112 has a larger contact surface than the portion protruding from the board 11 (main body 110), for example, the diameter is increased or reduced so that the cross section becomes a trapezoid. May be.

  FIGS. 8A to 8C are explanatory views showing an example in which the accessory 10 о is attached to the board 11. As shown in FIG. 8A, the decorative device 10о has a main body 110 having a height higher than that of the decorative device 10n. As shown in FIG. 8B, in such a decorative tool 10о, the main body 110 protrudes greatly from the board 11, but since the base 112 remains on the back side of the board 11, there is little wobble and fixing becomes easy.

  Next, the attachment to the thick base material comprised with resin etc. is demonstrated. FIG. 9A is an explanatory diagram illustrating an example in which the decoration tool 10 p is embedded in the base material 14. As illustrated, the accessory 10p includes a columnar base 113 having a flange portion 114 extending to the periphery. Such a decorative tool 10p is firmly fixed to the base material 14 with the flange portion 114 serving as an anchor by embedding the base 113 in the base material 14 by insert molding or the like. Further, by embedding a part of the side surface of the main body 110, the back surface of the main body 110 does not protrude from the base material 14, which is aesthetically superior. Here, the flange portion 114 is a U-shaped concave groove configured substantially at right angles in the cross-sectional view, but the shape may be a triangular shape or a hemispherical shape.

  FIG. 9B is an explanatory diagram illustrating an example in which the decoration tool 10 q is embedded in the base material 14. As shown in the figure, the accessory 10q includes a substantially cylindrical base 112 having a bottom surface with a larger area than the back surface on the back surface of the main body 110. Such an accessory 10q is firmly fixed to the base material 14 with the base 112 serving as an anchor by embedding the side surface of the main body 110 and the base 112 in the base material 14 by insert molding or the like. Further, the base material 14 has a double-molded structure composed of the core material 14b and the covering material 14a, and the base 112 is embedded in the core material 14b, and the side surface of the main body 110 is embedded in the covering material 14a, thereby exposing only the faceted portion. it can.

  The embodiment of the present invention has been described above. ADVANTAGE OF THE INVENTION According to this invention, the visibility of an advertising medium can be improved and the appeal effect can be increased by attaching the ornament which is a light-transmissive solid object to a planar advertising medium.

  In addition, said embodiment intends to illustrate the summary of this invention, and does not limit this invention. Various further modifications are possible within the scope of the technical idea of the present invention. Also, the features in the above embodiments can be used in combination.

  For example, each of the ornaments as described above can be used not only for the package-type advertisement medium 1 as described above but also for the following. FIG. 10 is a perspective view of the advertising medium 2 including a blister pack as an exterior of the product. In the advertisement medium 2, a genuine product A is enclosed in a blister pack E having a mounting hole F. The ornament 10 may be disposed inside the blister pack E, may penetrate the blister pack E, or may be provided outside the blister pack E.

  Further, the decoration itself may constitute a part of the blister pack of the product. That is, a part of the light-transmitting product package constitutes the light-transmitting three-dimensional object of the ornament. The light-transmitting three-dimensional object is integrally formed at the time of manufacturing the package, and a reflecting member is attached to the back surface of the light-transmitting three-dimensional object.

  FIG. 11 is a front view of the advertising medium 3 used as a display board (POP) which is an exhibition board. In the advertising medium 3, the colored portion is easily visually recognized by the ornament 10 by coloring the image B <b> 1 in a circumferential shape. In addition, as shown in FIG. 12, it is good also as the advertising medium 4 which combines the display board part 20 and the blister pack part 30. FIG.

Various methods can be employed for the fastening structure of the ornament. FIG. 13A shows a fastening structure of the ornament 10q. The ornament 10q includes an insertion portion 105b including a hook portion 105 extending from the base 113 on a base 113 having an area smaller than the area of the back surface of the main body 110. The insertion portion 105b includes a plurality of claws (for example, two), and when attached, the insertion portion 105b can be inserted into the through hole of the board 11 by narrowing the gap between the claws. After the insertion, the hook portion 105 is caught on the board 11 by returning to the original shape, and the ornament 10q is prevented from falling off the board 11.
FIG. 13B shows a fastening structure of the ornament 10r. The protrusion degree of the hook part 105 is smaller than that of the ornament 10q. Therefore, it can be easily inserted into the through hole of the board 11. On the other hand, since it easily falls off, it is possible to prevent the decorative tool 10q from falling off the board 11 by attaching the elastic fastener 105a having a shape (for example, a ring shape) hooked to the hook portion 105.
The fastening structure of the ornament is not limited to these. A structure that is fastened with screws or clips may be used.

  Of course, the advertisement medium is not limited to the above, and can be used in various other media such as price boards, magazine advertisements, direct mails, flyers, and traffic advertisements.

1, 2, 3 and 4: Advertising media,
10.10a to 10q: ornaments,
101: Faceted cut,
102: reflective member,
103: Concavity and convexity,
104, 106, 107, 111, 112, 113: Base,
105: Hook part 105a: Fastener,
105b: insertion part,
108: Reflective piece,
11: Board,
110: body,
114: flange part,
12: Back board,
13: Tape,
14: base material,
14a: coating material,
14b: heartwood,
20: Display board part
30: Blister pack part.

Claims (15)

A decoration for an advertising medium,
A decorative tool comprising a light-transmitting three-dimensional object on the reflecting surface side of a reflecting member. The ornament according to claim 1,
The advertising medium has at least one of a product, a photograph, an image, a model, or characters,
The ornamental tool is arranged near at least one of the product, photograph, image, model, or character. The ornament according to claim 1 or 2,
An ornament characterized by being partly faceted. A decorative tool according to any one of claims 1 to 3,
A decorative device characterized in that the height is ½ or more of the width. The ornament according to any one of claims 1 to 4,
A decorative device characterized by having a base on the back side. The ornament according to claim 5,
The accessory has a smaller contact area with the back surface than the back surface. The ornament according to claim 6,
The said base has a flange part extended in the circumference | surroundings from the bottom face of the said base, The ornament characterized by the above-mentioned. The decorative tool according to any one of claims 1 to 7,
The accessory has a larger contact area with the back surface than the back surface. The decorative tool according to any one of claims 1 to 8,
The light-transmitting three-dimensional object includes a hollow member. The decorative tool according to any one of claims 1 to 8,
The light-transmitting three-dimensional object includes a plurality of concentric hollow members. The decorative tool according to any one of claims 1 to 8,
The light-transmitting three-dimensional object includes a plurality of cylindrical members. The decorative tool according to any one of claims 1 to 8,
The light-transmitting three-dimensional object includes a plurality of polygonal column members. A decorative tool according to any one of claims 5 to 8,
The base has a curved surface, and the reflecting member is formed on the curved surface. A decorative tool according to any one of claims 5 to 8,
The base includes a reflecting piece. The ornament according to any one of claims 1 to 14,
The light-transmitting three-dimensional object includes at least one of lame yarn, metal pieces, ore powder, beads, fluorescent material, livestock material, and light guide material.

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