JP3200756U - Net shop evaluation equipment - Google Patents

Abstract

An object of the present invention is to provide an internet shop evaluation apparatus capable of objectively evaluating internet shop management. A net shop evaluation server 10 is configured to estimate a sales amount, a deviation value, and the like for a desired net shop based on information collected from each net shop that opens in the electronic shopping mall of the electronic shopping mall management server 20. Calculates various ratings such as online shop ranking, monthly sales forecast, ranking index, product number index, product review index, basic physical strength index, service index, SEO countermeasure index, management safety level, etc. and determines overall rating . As a result, an objective evaluation related to the operation of the net shop can be performed, so that appropriate measures can be taken according to the operation status of the net shop. [Selection] Figure 1

Description

  The present invention relates to an apparatus for objectively evaluating and rating an online shop that sells online products.

  The style of purchasing products at shopping sites on the Internet is becoming widespread socially, and the market size of e-commerce is increasing year by year. There are so many online shops in major electronic shopping malls such as Rakuten (trademark) and Yahoo (trademark). Such online shops have excellent functions that are not available in actual stores, such as the ability to easily find a desired product using a search function and the ability to refer to reviews by other buyers.

  As the number of e-shopping malls increases, competition among online shops is becoming increasingly intense. Therefore, in order to obtain stable earnings, it is important to analyze data such as sales, profits, number of accesses, conversion rate, etc. as needed and take quick measures. However, the data obtained by the above analysis is only a result, and the essential evaluation related to the operation of the net shop, such as whether the net shop is stable as a constitution or whether it has a structure that can generate profits. However, there is a fact that it cannot be easily judged based on these analysis results.

  The present invention has been made in view of such circumstances, and an object of the present invention is to provide a net shop evaluation apparatus capable of performing objective evaluation related to the operation of a net shop.

  The net shop evaluation device according to the present invention accesses a server that manages a predetermined electronic shopping mall, and collects information on an evaluation target net shop in the electronic shopping mall, and is collected in the information collection unit A rating unit for rating the net shop based on the information, a calculation unit for calculating an index value for the net shop based on information collected in the information collecting unit, and an index calculated by the calculation unit And an output unit for displaying the value on the display or outputting the value to the outside.

  Preferably, the net shop evaluation device is configured to estimate the net sales of the net shop within a certain period based on the information collected by the information collecting unit, and the net shop among all stores in the electronic shopping mall. Deviation value relating to the estimated sales amount, ranking of the net shop among all stores in the electronic shopping mall, predicted value of monthly sales of the net shop, ranking index relating to ranking of goods in the ranking system, number of goods Product number index related to the number of products, product review index related to the number of reviews for products and overall evaluation average score, service index related to service quality, index related to perfection of search engine optimization of the online shop in the electronic shopping mall And the network Tsu may have a calculator for calculating at least one management safety degree on the safety of up management.

  Preferably, the information collection unit includes the number of products in the online shop, the number of reviews by buyers for each product in the online shop, the score of the buyer for each product in the online shop, the electronic shopping mall Information on the ranking of the products of the online shop obtained in the ranking system, information on the payment method of the price in the online shop, information on the shipping cost of the goods in the online shop, information on the delivery method of the goods in the online shop, the network The number of reviews of the buyer for the shop, the score of the buyer's evaluation for the online shop, the product name of each product sold in the online shop, a catch phrase of each product sold in the online shop, and the online Each product in the shop It may be collected at least one of the commodity classification code in the attached the the electronic shopping mall.

  Preferably, the calculation unit may calculate a basic physical strength index related to a basic physical strength of the operation of the net shop based on the ranking index, the product number index, and the product review index.

  Preferably, the rating unit may rate the net shop based on a calculation result of the calculation unit.

  According to the present invention, based on information such as the number of products and the number of reviews, an objective evaluation related to the operation of the net shop can be performed.

It is a figure which shows an example of the system containing the net shop evaluation server which concerns on embodiment of this invention. It is a figure which shows an example of a structure of a net shop evaluation server.

Hereinafter, a net shop evaluation server according to an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram illustrating an example of a system including a net evaluation server according to an embodiment of the present invention. The system shown in FIG. 1 includes a net shop evaluation server 10, an electronic shopping mall management server 20, and a terminal device 5. The net shop evaluation server 10 and the electronic shopping mall management server 20 are configured by one or a plurality of computers, and communicate with other computers via a communication network 9 such as the Internet. The terminal device 5 accesses the net shop evaluation server 10 via the communication network 9 and requests to evaluate a desired net shop.

  The electronic shopping mall management server 20 (hereinafter may be abbreviated as “mall management server 20”) is a server that communicates with the terminal device of the purchaser via the communication network 9, and handles a plurality of products. Manage your online shop.

  For example, the mall management server 20 relates to a database for managing information (product ID, product classification code, product name, sales price, product description, etc.) of products sold in each net shop, and orders / shipments in each net shop. A database that manages information (order date, ordered product information, orderer information, shipping information, settlement information, etc.), a database that manages buyer reviews and evaluation scores for products in each online shop, and information about shopping mall members ( Various databases such as a database for managing member codes, login information, names, e-mail addresses, addresses, etc.) are provided.

  The mall management server 20 generates a web page of each net shop based on the information in the database in response to a request from a terminal device of a buyer who accesses via the communication network 9, and transmits it to the requesting terminal device. To do. For example, the mall management server 20 generates a Web page that introduces an overview of each net shop store, the contents of products / services, an ordering method, and the like. The mall management server 20 also generates a Web page that accepts orders and makes payments, and a Web page that accepts purchaser reviews and evaluation scores for each product.

  Further, the mall management server 20 aggregates the sales results (the number of sales within a certain period, sales, etc.) of the products in each net shop, the purchaser's evaluation score for the products, etc. based on the information in the database. Calculate the ranking of products in the genre (sales order, satisfaction order, attention order, etc.).

  The net shop evaluation server 10 accesses the mall management server 20 in response to a request from the terminal device 5 accessed via the communication network 9, evaluates the net shop designated by the terminal device 5, and obtains the evaluation result. A Web page to be displayed is generated and transmitted to the requesting terminal device 5.

  FIG. 2 is a diagram illustrating an example of the configuration of the net shop evaluation server 20. The net shop evaluation server 20 illustrated in FIG. 2 includes a processing unit 11, a communication unit 12, a display 13, a storage unit 14, a work memory 15, and an operation unit 16.

  The communication unit 12 communicates with the terminal device 5 and the mall management server 20 according to the control of the processing unit 11. For example, the communication unit 12 performs signal processing and control for performing communication conforming to a predetermined standard with another computer or the like via the communication network 9, modulation / demodulation of signals transmitted by wire or wireless, and data encoding・ Decoding, packet processing, transmission / reception timing adjustment, etc.

  The operation unit 16 is a user interface for converting a user command / instruction into an electric signal or the like and inputting it to the processing unit 11, and includes, for example, a keyboard, a mouse, a touch panel sensor, a keypad, and operation buttons.

  The display 13 displays an image corresponding to the display signal input from the processing unit 11. For example, the display 13 includes a display device such as a liquid crystal display, an EL panel display, or a CRT, and a graphic controller that processes an image signal supplied to the display device.

The storage unit 14 is a device that stores programs and data for causing the processing unit 11 to execute processing. For example, a nonvolatile storage device (hard disk, flash memory, magneto-optical disk) that retains data even when the power is off. Equipment). The storage unit 14 stores, for example, an operating system, BIOS, application programs, the above-described database, and the like.
The work memory 15 is a device that stores program codes executed in the processing unit 11, data temporarily used in the course of processing, and the like, and is configured by a relatively high-speed storage device such as a DRAM or an SRAM. .

  The processing unit 11 is a circuit that executes processing according to a program stored in the storage unit 14 and controls the overall operation of the net shop evaluation server 10. For example, the processing unit 21 includes a processor (CPU) that performs processing based on a program, a bus for exchanging data with peripheral hardware, a bus bridge circuit that controls the bus, a cache memory, and the like. The processing unit 11 sequentially executes the instructions of the program while appropriately storing the processing target and mid-processing data in the work memory 15.

  The processing unit 11 includes an information collection unit 110, a calculation unit 111, and a rating unit 112 as functional components by cooperation of hardware elements and programs, for example, as shown in FIG.

  The information collection unit 110 is a block for acquiring information necessary for the calculation unit 111 to calculate various indices and the like. The information collecting unit 110 accesses the mall management server 20 and collects information on a specific net shop designated by the terminal device 5. That is, the information collection unit 110 accesses a web page of a specific net shop, analyzes the content, and collects various information.

For example, the information collection unit 110 collects the following information from the web page of the net shop of the mall management server 20.
(1) Number of products in the online shop and changes in the increase / decrease (2) Number of reviews by buyers for each product in the online shop, average number of reviews by buyers, and changes in the increase / decrease (3) Online shop (4) Information on the ranking of net shop products obtained in the electronic shopping mall ranking system (ranked products, ranking, changes in ranking, etc.)
(5) Information included in the store overview page of the net shop (information on payment methods, product shipping, delivery methods, etc.)
(6) Number of buyer reviews for the online shop and changes in the increase and decrease (7) Purchaser evaluation points for the online shop and changes in the increase and decrease (8) Product names of each product sold in the online shop (9) Catch copy of each product sold at the online shop (10) Product classification code in the electronic shopping mall attached to each online shop product

  The calculation unit 111 calculates a numerical value related to the evaluation of the net shop based on the information collected by the information collection unit 110. For example, the calculation unit 113 calculates the following numerical values.

[Sales estimate]
An estimated value of sales of an evaluation target net shop within a certain period (for example, one week) is shown.

[Deviation value]
The deviation value regarding the above-mentioned “sales estimated value” of the evaluation target net shop in all stores in the electronic shopping mall managed by the mall management server 20 is shown. The deviation value is “50” on the average, is larger than “50” when exceeding the average, and smaller than “50” when below the average.

[Net shop ranking]
The ranking of evaluation target net shops among all the stores in the electronic shopping mall is shown. For example, the calculation unit 111 calculates the rank based on the above-mentioned “sales estimated value” or another index described later.

[Monthly sales forecast]
Shows the forecasted monthly sales value of the net shop to be evaluated. For example, the calculating unit 111 calculates a monthly quotient forecast by excluding sales by auction or joint purchase. If the monthly sales forecast is higher than the actual monthly sales, it can be determined that there is a margin for sales growth. On the other hand, if the monthly sales forecast is lower than the actual monthly sales, it may indicate that the basic physical strength of the shop management is weak or that the shop management depending on the advertisement is being performed.

[Ranking index]
It is an index related to the ranking of products in the ranking system of an electronic shopping mall. The calculation unit 111 calculates a ranking index based on the number of products ranked in the electronic shopping mall ranking system. For example, the calculation unit 111 calculates the ranking index so that the higher the number of products ranked in each product genre, the higher the number.

[Product Number Index]
This is an index related to the number of products. The calculation unit 111 calculates the product number index so that the number of products increases as the number of products increases. When the product index is high, the number of accesses, conversion rate (ratio of the number of purchases with respect to the number of accesses), and the unit price of customers can be expected.

[Product Review Index]
This is an index related to the number of reviews for products. For example, the calculation unit 111 calculates a product review index based on the total number of reviews for all products in the online shop, the number of products for which one or more reviews have been received, the average score of reviews for the products, and the like. . The more reviews for a product and the higher the overall evaluation score for the product, the easier it is to hit a user's product search in an electronic shopping mall, and the number of accesses can be expected to increase.

[Basic physical fitness index]
The basic physical strength index is an index related to the basic physical strength of the operation of the online shop. For example, the calculation unit 111 calculates a basic physical fitness index based on the above-described ranking index, product number index, and product review index (for example, by adding these indexes). If the basic fitness index continues to fall, this suggests that sales will be sluggish and will decline in the long term.

[Service Index]
This is an index related to the quality of service at the net shop to be evaluated. For example, the calculation unit 111 may include the “information included in the store overview page of the online shop” in (5) above, “the evaluation score of the buyer for the online shop, and the change in the increase / decrease” thereof, The service index is calculated based on (7) “Number of reviews for online shop and change in increase / decrease”. The service index is not an index that directly reflects sales, but is an index that indirectly indicates an important evaluation because it indicates the degree of trust and reassurance of customers in an online shop.

[SEO measures index]
It is an index regarding the completeness of SEO (search engine optimization) of an evaluation target net shop in an electronic shopping mall. Usually, online shops that are actively taking measures against SEO tend to have higher sales.

For example, the calculation unit 111 may include the “product name of each product sold at an online shop” in the above (8), the “catch copy of each product sold at an online shop” in the above (9), and the above (10). SEO countermeasure index is calculated based on “Product classification code in electronic shopping mall attached to each product of online shop”.
Specifically, the calculation unit 111 checks, for each product, whether the keywords of the product name and the catch phrase match, and obtains the number of matching products and the matching rate. In addition, the calculation unit 111 checks, for each product, whether or not the keywords match in the three categories of the product name, the catch phrase, and the category name corresponding to the product classification code, and the number of matching products and the match Find the rate. Furthermore, the calculation part 111 calculates | requires the ratio for which a brand name and a catch phrase occupy in each number of limit characters for every goods. And the calculation part 111 calculates a SEO countermeasure index | exponent based on these numerical values.

[Management safety]
This index indicates the safety level of online shop management. For example, the calculation unit 111 calculates the management safety degree based on the above-described sales estimate and monthly sales forecast transition.

  The rating unit 112 ranks an evaluation target net shop based on the information collected by the information collecting unit 111, the index of the calculation result of the calculation unit 111 described above, and the like. Specifically, for example, the rating unit 112 calculates an evaluation value by substituting an index or the like of the calculation result of the calculation unit 111 into a predetermined formula (such as an expression obtained by multiplying each index by a predetermined coefficient). The rating of the net shop (A rank, B rank, C rank, etc.) is determined by determining which of the plurality of preset ranges the calculated evaluation value belongs to.

  The operation of the above-described net shop evaluation server 10 will be described.

  The net shop evaluation server 10 periodically (for example, every other week) visits all the net shops that open in the electronic shopping mall of the mall management server 20 and automatically acquires the information (1) to (10). To collect (crawling).

  When evaluating a specific net shop, the terminal device 5 accesses the Web page of the net shop evaluation server 10, inputs information (such as URL) of the net shop to be evaluated, and instructs the start of the survey ( For example, pressing a start button on a Web page). When receiving the survey start instruction, the net shop evaluation server 10 calculates various indexes and the like of the evaluation net shop based on information automatically collected in advance by crawling and performs rating. Then, the net shop evaluation server 10 generates a Web page that displays the calculation result of the index or the like and the rating result, and transmits the Web page to the requesting terminal device 5.

  As described above, according to the net shop evaluation server 10 according to the present embodiment, the sales estimate at a desired net shop is based on the information collected from each net shop that opens in the electronic shopping mall of the mall management server 20. Value, deviation value, online shop ranking, monthly sales forecast, ranking index, product number index, product review index, basic physical fitness index, service index, SEO countermeasure index, management safety level, etc. An overall rating is determined. As a result, an objective evaluation related to the operation of the net shop can be performed, so that appropriate measures can be taken according to the operation status.

  In addition, according to the net shop evaluation server 10 according to the present embodiment, it is possible to obtain evaluation results (various indexes and ratings) based on the same standard not only for the company's own net shop but also for other companies' net shops. Yes, it can be compared with the company's evaluation results. As a result, more appropriate measures can be taken in consideration of the operation status of other companies.

  Furthermore, according to the net shop evaluation server 10 according to the present embodiment, since an objective evaluation of the net shop alone can be performed, for example, when dealing with a new company, as an alternative to a prior credit check , You can easily check the rating of the company. That is, sales and ratings can be easily confirmed without requesting a specialized research company to conduct a survey.

The present invention is not limited to the embodiment described above.
That is, those skilled in the art may make various changes, combinations, sub-combinations, and alternatives to the components of the above-described embodiments within the technical scope of the present invention or an equivalent scope thereof.

  For example, in the above-described embodiment, the example in which the evaluation result of the net shop is displayed on the screen of the Web page is given, but the present invention is not limited to this. In another embodiment of the present invention, the evaluation result may be provided periodically (for example, every week) by e-mail, for example, or the evaluation result may be provided by general-purpose spreadsheet software (such as Excel (trademark)). It may be provided as a data file.

  Moreover, the evaluation result of the net shop evaluation server is not limited to the above-described index or rating. For example, in another embodiment of the present invention, each of the information collected by the information collection unit 110 such as the transition of the number of products, the transition of the number of reviews for the product, the transition of the number of reviews for the net shop, the transition of the evaluation score for the net shop, etc. Information on temporal transition of information may be provided to the user together with the index and the rating result described above.

DESCRIPTION OF SYMBOLS 5 ... Terminal device, 9 ... Communication network, 10 ... Net shop evaluation server, 11 ... Processing part, 12 ... Communication part, 13 ... Display, 14 ... Memory | storage part, 15 ... Working memory, 16 ... Operation part, 20 ... Electronic shopping Mall management server, 110 ... information collection unit, 111 ... calculation unit, 112 ... rating unit.

Preferably, the net shop evaluation device is configured to estimate the net sales of the net shop within a certain period based on the information collected by the information collecting unit, and the net shop among all stores in the electronic shopping mall. the sales estimate deviation value for the of, the net shop of order in the whole store in said electronic shopping mall, the predicted value of the monthly sales of the net shop, the ranking index on the order of items in the run-King system, the number of articles of merchandise Product number index related to the number of products, product review index related to the number of reviews for products and overall evaluation average score, service index related to service quality, index related to perfection of search engine optimization of the online shop in the electronic shopping mall And the net shop At least one management safety degree on the safety of management may have a calculator for calculating a.

Claims (5)

An information collection unit that accesses a server that manages a predetermined electronic shopping mall, and collects information on an evaluation target net shop in the electronic shopping mall;
Based on the information collected in the information collection unit, a rating unit for rating the online shop,
Based on information collected in the information collection unit, a calculation unit that calculates an index value related to the net shop,
An online shop evaluation apparatus comprising: an output unit that displays the index value calculated by the calculation unit on a display or outputs the index value to the outside. Based on the information collected in the information collection unit,
Estimated net shop sales over a period of time,
Deviation value relating to the estimated sales amount of the net shop among all stores in the electronic shopping mall,
The ranking of the online shop among all the stores in the electronic shopping mall,
Predicted value of monthly sales of the net shop,
A ranking index related to the ranking of products in the ranking system;
Product number index for the number of products,
Product review index for product reviews and overall rating average score,
Service index on service quality,
An index relating to the perfection of search engine optimization of the online shop in the electronic shopping mall, and
A calculation unit that calculates at least one of the management safety degrees related to the safety of management of the net shop as the index value;
The net shop evaluation device according to claim 1. The information collecting unit
The number of items in the online shop,
Number of buyer reviews for each item in the online shop,
Points of purchaser's evaluation for each product of the online shop,
Information on the ranking of products of the online shop obtained in the ranking system of the electronic shopping mall;
Information on how to pay for money at the online shop,
Information on the shipping cost of goods at the online shop,
Information on the delivery method of goods in the online shop,
Number of buyer reviews for the online shop,
The buyer's rating score for the online shop,
Product name of each product sold at the online shop,
Catch copy of each product sold at the net shop, and
Collecting at least one product classification code in the electronic shopping mall attached to each product of the online shop;
The net shop evaluation device according to claim 1. The calculation unit calculates a basic physical strength index related to the basic physical strength of the operation of the net shop based on the ranking index, the product number index, and the product review index.
The net shop evaluation device according to claim 3. The rating unit ranks the net shop based on the calculation result of the calculation unit.
The net shop evaluation device according to claim 3 or 4.