JP3197844U - Window film promotional media - Google Patents

Abstract

The present invention provides a window film promotion medium as a sales promotion tool that enables a visitor to accurately recognize a feeling of use when a window film displayed at a store is actually used. SOLUTION: A film holder 10 having openings 11 and 12 and the same optical characteristics as a window film as an over-the-counter display product are provided over the entire openings 11 and 12 of the film holder 10. In order to detachably mount the sample films 21 and 22, the information displays 25 and 26 indicating storefronts corresponding to the sample films 21 and 22, and the film holder 10 on the window glass 50 of the automobile in a detachable manner. And a suction cup 41 serving as a fixing tool. [Selection] Figure 3

Description

  The present invention relates to a window film sales promotion medium as a sales promotion tool for a window film used by being attached to a window glass such as a side glass or rear glass of an automobile such as a passenger car.

  In order to meet the demands of limiting the amount of light transmitted between the inside and outside of the passenger compartment to improve the light shielding and blinding, and the requirement to color the window glass in a smoke color, etc., certain optical characteristics have been set. Conventionally, the provided film is laminated and pasted on a window glass. And the film itself used for such a use is proposed also by the prior example (for example, refer patent document 1).

  On the other hand, window film stores often package roll-wrapped window films for sale at stores, and there are many window film packages with different optical properties on display shelves. Often displayed side by side.

  FIG. 4 is a front view illustrating a conventional window film package. In this package, the entire roll-shaped window film 1 stacked on the vertically long mount 2 is covered with a transparent packing film 3 and held on the mount 2. Further, the mount 2 is provided with a small opening (hereinafter referred to as “small window”) 4 at its upper end, for example, and the small window 4 has the same optical characteristics as the packaged window film 1. A sample film 5 is provided. Therefore, the sample film 5 is the same as the packaged window film 1 in all properties such as hue, material, film thickness and hardness, as well as the light shielding property and blinding property determined by the visible light transmittance and the UV cut rate. It has become. Further, a locking hole 2 a that is hooked on the display hook is provided at the upper end of the mount 2.

JP 2010-188593 A

  By the way, many kinds of window films with different optical characteristics are often displayed side by side in different package forms at stores. For this reason, the store visitor refers to the information displayed on the plurality of types of packages, visually observes or touches the sample film 5 of the small window 4 of the package shown in FIG. In this way, it is determined whether or not the window film 1 of the package is appropriate for use in a window glass of an automobile (for example, the own vehicle), and a package that can be recognized as appropriate is selected and purchased. It is thought that.

  However, even if the information display such as the optical performance is seen, it is accurate whether the information display can provide a satisfactory feeling when the window film of the package is actually used on the window glass of the vehicle. It is impossible to recognize. Similarly, even if the sample film 5 is visually observed or touched by hand, the size of the sample film 5 provided in the small window 4 is extremely small, and the sample film is applied to the window glass of the own vehicle. It is difficult to recognize the feeling of use of the window film when it is actually used because it is not what is seen in the state where 5 is superimposed. Further, for example, it is considered to be very difficult to compare window films of a plurality of packages having approximate optical characteristics at a display place and determine which is appropriate for the vehicle. Due to these circumstances, it is extremely difficult to accurately recognize the feeling of use when the customer actually uses the conventional sales form in which only the packages illustrated in FIG. 4 are displayed. There was a problem that it was difficult to obtain a satisfactory feeling when actually used in the vehicle.

  The present invention has been made in view of the above situation, and a visitor can easily and accurately recognize a feeling of use when a window film displayed at a store is actually used. An object of the present invention is to provide a window film sales promotion medium as a sales promotion tool that can be used.

  The window film sales promotion medium according to the present invention is intended for store display products of window films to be attached to automobile window glass. And the film holding body in which an opening is formed in a plate-like sheet body having self-shaping property, and the same optical characteristics as the window film as an over-the-counter display product, and the opening of the opening of the film holding body Sample film provided throughout, information display indicating the store display corresponding to the sample film, and fixture for attaching the film holder to the window glass of the automobile in a detachable manner And have.

  When the window film sales promotion medium has this configuration, when a visitor takes out the window film sales promotion medium from the store and superimposes it on the window glass of the own vehicle, the film included in the window film promotion medium becomes the window glass of the own vehicle. Overlap. For this reason, the store visitor actually looks at the light shielding and blinding performance inside and outside the interior of the vehicle when the sample film of the window film promotional medium is attached to the window glass of the vehicle. It becomes possible to see and confirm. As a result, the store visitor is identified by the information display based on the information display attached to the window film promotional medium for which light shielding performance, blindfolding performance, coloring state, etc. can be determined to be appropriate. Storefront items to be purchased, purchased and used for the window glass of the vehicle. The window film attached to the window glass of the car according to this procedure has the same optical characteristics as the sample film, so the light shielding performance, blinding performance, coloring state, etc. are appropriate and satisfactory. A feeling of use is obtained.

  Moreover, since the window film sales promotion medium of this structure can be mounted on the window glass of the own vehicle using a fixture, the visitor can use the sample film of the window film sales promotion medium mounted on the window glass of the own vehicle. Whether or not the optical characteristics are appropriate can be determined even from a remote position.

  In the window film sales promotion medium of the present invention, it is preferable that a hanging tool is provided at a corner portion of the film holder in which the sample film is disposed in the opening. With this configuration, the window film promotional medium can be suspended at the display location of the store display item by using a hanging tool, so that the visitor can freely take the window film promotional medium from the store front. This makes it possible to easily try the suitability for use in the vehicle.

  In the present invention, the storefront display product includes a plurality of types of window films having different optical characteristics, and the sample films are individually disposed in the openings provided at a plurality of locations of the film holder, and the respective openings are provided. The optical characteristics of the individual sample films arranged in the above are different from each other, and the optical characteristics of the respective sample films are selected from the optical characteristics of the plurality of types of window films. It is desirable to have the information display indicating the corresponding store display. With the window film promotion medium having this configuration, it is possible to simultaneously stack a plurality of sample films having different optical characteristics on the window glass of the own vehicle, so that the optical characteristics of the plurality of sample films are increased. Even if they are approximate, it is possible to easily recognize which sample film is appropriate for use in the vehicle by comparing the sample films, and to the sample film that has been recognized as appropriate. Using the corresponding information display as a clue, the storefront item specified by the information display can be selected, purchased, and used for the window glass of the vehicle.

  In this invention, it is possible to employ | adopt the structure that the opening by which the sample film provided with different optical characteristics was formed is formed in two places of the said film holder side by side. If this configuration is adopted, two sample films having different optical properties can be simultaneously stacked on the window glass of the vehicle, so that the optical properties of the two sample films are approximated by doing so. However, by comparing both sample films, you can easily recognize which sample film is appropriate for your vehicle, and use the information display for that sample film as a clue. The store display item specified by the information display can be selected, purchased, and used for the window glass of the own vehicle. In particular, in this configuration, the openings in which the sample films having different optical characteristics are provided are formed at two places side by side of the film holder, so that the film holder is parked from the store to the store parking. Even with a size that can be easily carried so far, the individual openings can be made relatively large. Therefore, there is an advantage that the store visitor can select a window film having optical characteristics suitable for actual use in a situation more similar to a state in which the window film is attached to the front surface of the window glass of the own vehicle. .

  In the present invention, it is desirable that the fixture is a suction cup equipped on the film holder. If the suction cup is selected as a fixture as in this device, the window film promotional medium can be easily attached to and detached from the window glass, and the window film promotional medium is attached after being removed from the window glass. There is an advantage that no trace of time remains.

1 is a schematic front view illustrating a window film sales promotion medium according to an embodiment of the present invention. It is an expanded sectional view of the part which follows the II-II line of FIG. It is the front view which showed the use condition of the window film sales promotion medium. It is the front view which illustrated the package of the conventional window film.

  FIG. 1 is a schematic front view illustrating a window film sales promotion medium A according to an embodiment of the present invention, and FIG. 2 is an enlarged sectional view of a portion along the line II-II in FIG.

  Window film sales promotion medium (hereinafter referred to as “sales promotion medium”) A is intended for store displays (including those packaged as shown in FIG. 4) of window film (not shown) that is affixed to a window glass of an automobile. It is used as a sales promotion tool for that store display.

  In the sales promotion medium A shown in FIG. 1, two horizontally aligned rectangular film holders 10 made of a sheet body having a self-holding property that is not easily bent like cardboard or corrugated cardboard, The substantially rectangular or substantially rectangular openings 11 and 12 are formed in a window shape, and sample films 21 and 22 are provided in the openings 11 and 12 respectively. As shown in FIG. 2, one sample film 21 is arranged in the opening 11 so as not to be displaced by sandwiching the peripheral edge portion between the two folded film holders 10. Although not shown, the other sample film 22 is also provided in the opening 12 in the same manner. The corner portion of the film holder 10 is equipped with a suspending tool 30, and the suspending tool 30 is used to send the promotional medium A to a display shelf for a window film as an over-the-counter display item or in the vicinity thereof. It can be hung on. Therefore, the store visitor and the store clerk can freely carry the sales promotion medium A to the car parked in the store parking if necessary. In addition to the illustrated ring, a hook, a chain, or the like can be used as appropriate for the hanging tool 30. Furthermore, the hanging tool may be configured by a hole portion opened in a corner portion of the film holder 10. . In addition, suction cups 41 as fixtures 40 are provided at the left and right ends of the film holder 10. The suction cups 41 and 41 are used to mount the sales promotion medium A carried by a customer or a store clerk to the car on the window glass of the car. In addition to the suction cup 41, a double-sided adhesive tape that can be peeled off can be used for the fixture 40. However, if the suction cup 41 is used, the sales promotion medium A can be easily attached and detached. There is an advantage that after the sales promotion medium A is removed from the window glass, no trace is left at the time of wearing. Furthermore, in this embodiment, the suction cup 41 is detachably attached to the film holder 10 by using a bowl-shaped hole 13 established in the film holder 10. Therefore, the suction cup 41 can be attached to the film holder 10 or removed from the film holder 10 as necessary.

  The sample films 21 and 22 individually disposed in the two openings 11 and 12 of the film holder 10 have optical characteristics different from each other, and the optical characteristics of each of the sample films 21 and 22 are in stores. It is selected from the optical characteristics of a plurality of types of window films as display items. Specifically, one sample film 21 is manufactured using a film material having the same optical characteristics as a specific one type of window film displayed in the store, and the other sample film 22 is provided. Is manufactured using a film material having the same optical characteristics as that of another specific type of window film displayed at the store. Here, the “same optical characteristic” means a property including a hue and a material in addition to a light shielding property and a blinding property determined by a visible light transmittance, an ultraviolet ray cut rate, a film thickness and a hardness, and the like.

  The film holder 10 has two information displays 25 and 26 indicating storefront items individually corresponding to the two sample films 21 and 22. Of these information displays 25, 26, one information display 25 is printed at a location near the opening 11 on one side, and the other information display 26 is printed at a location near the opening 12 on the other side. Has been. Therefore, the visitor can know which of the in-store display products the sample films 21 and 22 have the same optical performance by simply looking at the information indications 25 and 26 with their eyes. it can.

  In the sales promotion medium A in the illustrated example, the horizontal length of the film holder 10 is set to about 45 cm, and the vertical length is set to about 20 cm. It can be easily carried between a display location of store display items and a car parked at the store parking. Moreover, as for the size of the two openings 11 and 12 provided in the film holder 10, the vertical length and the horizontal length are about 12 to 15 cm, respectively. The size of the openings 11 and 12 shown here is much larger than the size of the small window 4 provided in the conventional window film package described with reference to FIG. Thus, the sample films 21 and 22 can almost accurately recognize the texture and color of the window film as the store display.

  Next, a use state is demonstrated with reference to FIG. FIG. 3 is a front view showing the usage state of the sales promotion medium A. Reference numeral 50 denotes a window glass. The window glass 50 corresponds to, for example, a side glass beside the driver's seat.

  A visitor or a store clerk takes the sales promotion medium A from the display location of the package of the window film as the storefront display, and puts it on the window glass 50 of the vehicle (own vehicle) owned by the visitor who is parked in the store parking. When two layers of sample films 21 and 22 having different optical characteristics are stacked, the window glass 50 is overlapped. Therefore, the store visitor and the store clerk visually observe the sample films 21 and 22 to determine whether the optical performance such as the light-shielding performance or blindness of the sample films 21 and 22 is suitable for the vehicle. It can be easily confirmed with eyes. As a result, when the store visitor or the store clerk can determine that the light blocking performance, the blinding performance, the coloring state, etc. of one sample film 21 are appropriate, the information corresponding to the sample film 21 is obtained. By using the display 25 as a clue, the storefront item specified by the information display 25 may be selected, purchased, and used for the window glass of the own vehicle. If it does in this way, the light-shielding performance of the purchased window film, blindfold performance, a coloring state, etc. will become appropriate, and a satisfactory usability will be obtained.

  Further, in the sales promotion medium A of the embodiment, since the suction cup 41 can be used to attach to the window glass of the own vehicle, the store visitor and the store clerk can sample the window film promotion medium attached to the window glass of the own vehicle. There is an advantage that it is possible to determine whether or not the optical characteristics are appropriate even from a remote position.

  In the embodiment described above, the example in which the openings 11 and 12 provided with the sample films 21 and 22 are provided in two places of the film holder 10 has been described. Even if it is provided only at the place, it may be provided at three or more places. In addition, in the case of providing openings provided with sample films at a plurality of locations on the film holder 10. These openings may be provided in a plurality of places arranged vertically.

A window film sales promotion medium 10 film holder 11,12 opening 21,22 sample film 25,26 information display 30 hanging tool 40 fixing tool 41 sucker 50 window glass

Claims (5)

A window film promotion medium for store displays of window films to be attached to automobile window glass,
A film holding body in which an opening is formed in a plate-like sheet body having a self-holding property;
A sample film provided with the same optical characteristics as the window film as an over-the-counter display, and disposed over the entire opening of the film holder;
Information display indicating the store display corresponding to the sample film,
A fixture for attaching the film holder to the window glass of the automobile in a detachable manner,
A window film promotional medium characterized by comprising:   The window film promotional medium according to claim 1, wherein a hanging tool is provided at a corner portion of the film holder in which the sample film is disposed in an opening. In-store display products include multiple types of window films with different optical properties,
The sample films are individually provided in openings provided in a plurality of locations of the film holder, and the optical characteristics of the individual sample films provided in the openings are different from each other, and The optical characteristics of the sample film are selected from the optical characteristics of a plurality of types of window films, and the information display indicating the store display corresponding to each sample film is provided. Item 3. The window film sales promotion medium described in Item 2.   The window film promotional medium according to claim 3, wherein openings in which sample films having different optical characteristics are arranged are formed in two lateral positions of the film holder.   The window film sales promotion medium according to any one of claims 1 to 4, wherein the fixture is a suction cup equipped on the film holder.

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