JP3196959U - Advertising media - Google Patents

Abstract

Provided is an advertising medium capable of exposing the entire display surface portion for advertising a product of a three-dimensional advertising body even when a holder is attached to the three-dimensional advertising body. A three-dimensional advertising body 2 is provided on a back surface portion 7 facing an installation place, an overlapping portion 30 that extends inward from the back surface portion 7 and is fixed by overlapping sheets, and the back surface portion 7. First and second openings 18 and 19 provided on both sides of the overlapping portion 30 as a boundary, and the second holder 32 of the holder 3 is connected to the overlapping portion via the first and second openings 18 and 19. Attach to 30. Thereby, the display surface part 8 whole region which advertises goods of the three-dimensional advertising body 2 can be exposed outside. [Selection] Figure 1

Description

  The present invention relates to an advertising medium (POP) displayed on a merchandise display shelf together with the merchandise for the purpose of advertising the merchandise displayed and sold on the merchandise display shelf at the store.

Conventionally, an advertisement medium (refer to Patent Document 1) for introducing and promoting the product together with the product displayed on the product display shelf or the like at a storefront or the like is placed to attract the interest of the customer who visited the store in a short time. Sales methods that increase purchasing incentives are being implemented.
Therefore, as a conventional advertising medium (POP), a three-dimensional advertising body having a display surface part for displaying characters, figures, symbols, pictures and the like for advertising a product, and the three-dimensional advertising are provided. Some of them are equipped with a holder for attaching the three-dimensional advertising body to a product display shelf or the like.

Utility Model Registration No. 3041389

  However, in the above-described conventional advertising medium, when a holder is attached to the three-dimensional advertising body, there is a problem that a part of the display surface portion of the three-dimensional advertising body for advertising the product is hidden by the holder. .

  The present invention has been made in view of the above points, and even if a holder is attached to a three-dimensional advertising body, an advertising medium capable of exposing the entire display surface portion of the three-dimensional advertising body for advertising a product to the outside. The purpose is to provide.

As a means for solving the above-mentioned problems, the present invention provides a three-dimensional advertising body formed by folding and assembling a single sheet, and a three-dimensional advertising body that is attached to the three-dimensional advertising body. A holder for attaching the three-dimensional advertising body to an installation place, wherein the three-dimensional advertising body is formed in a cylindrical shape or a box shape, and a back portion facing the installation place; An overlapping portion that extends inward from the back surface and is fixed by overlapping the sheets; and an opening that is provided on the back surface and provided on both sides of the overlapping portion. A first holder that is mounted at the installation location, and a second holder that is mounted to the overlapping portion of the three-dimensional advertising body via the opening and is integrated into the first holder. It is characterized by Than is.
According to the first aspect of the invention, particularly when the second holder of the holder is mounted on the three-dimensional advertising body, the second holder is fitted into the overlapping portion through each opening provided on the back surface of the three-dimensional advertising body. If combined, the entire display surface portion other than the back surface portion of the three-dimensional advertising body can be exposed to the outside.

The invention described in claim 2 is the invention described in claim 1, wherein each of the openings is formed in a rectangular shape whose longitudinal side is along the vertical direction, and the length dimension in the vertical direction of the second holder is that of the second holder. It is characterized by being formed longer than the length dimension along the vertical direction.
In the invention of claim 2, the position along the vertical direction with respect to the holder of the three-dimensional advertising body can be appropriately adjusted.

The invention described in claim 3 is the invention described in claim 1 or 2, wherein the holder is configured by integrally mounting a second holder in an opening provided in the first holder. And the second holder includes a pair of opposing holding portions and elastic pieces extending from opposing surfaces of the holding portions, respectively, and is placed at the installation location by the restoring force of the elastic pieces of the first holder. A part of the provided rail is clamped, and the overlapping portion of the three-dimensional advertising body is clamped by the restoring force of each elastic piece of the second holder.
In the invention of claim 3, first, when the second holder of the holder is mounted on the three-dimensional advertising body, each holding is performed by fitting the overlapping portion of the three-dimensional advertising body between the pair of holding portions of the second holder. The overlapping portion of the three-dimensional advertising body is held by the restoring force of each elastic piece extending from the portion, and the second holder can be attached to the back surface portion of the three-dimensional advertising body. In addition, when the second holder is fitted to the back surface portion of the three-dimensional advertising body, the pair of holding portions of the second holder are arranged inside the three-dimensional advertising body, so that a space for displaying the three-dimensional advertising body is increased. Can be kept to a minimum. On the other hand, in order to attach the first holder of the holder to the rail provided at the installation place such as the merchandise display shelf, if the rail is fitted between the pair of holding parts of the first holder, The rail can be clamped by the restoring force of the elastic piece, and the first holder can be mounted at an appropriate position of the rail.

The invention described in claim 4 is the invention described in any one of claims 1 to 3, wherein the maximum length dimension in the width direction of the back portion of the three-dimensional advertising body is the maximum length dimension in the width direction of the holder. Longer or substantially the same.
According to the fourth aspect of the present invention, since the holder does not protrude from both sides of the three-dimensional advertising body, the three-dimensional advertising body can be installed at the end of the rail at the installation place such as a merchandise display shelf.

The invention described in claim 5 is the invention described in any one of claims 1 to 4, wherein either one or both of the leading ends of the sheets constituting the overlapping portion are the inner surfaces of the three-dimensional advertising body and the back surface. It is characterized in that it is close to or in contact with a part facing the part.
In the invention of claim 5, when the second holder of the holder is mounted on the three-dimensional advertising body, either one or both of the end portions of the sheet constituting the overlapping portion are back on the inner surface of the three-dimensional advertising body. Since it contacts the site | part which opposes a part, the superposition | polymerization part can maintain the attitude | position without bending, and a 2nd holder can be smoothly mounted | worn with the superposition part of a three-dimensional advertising body.

The invention described in claim 6 is the invention described in any one of claims 1 to 5, characterized in that the sheet is coated paper.
In the invention of claim 6, in particular, the overlapping portion of the sheet can be easily fixed with an adhesive, and the three-dimensional advertising body can be manufactured easily and inexpensively.

  According to the advertising medium of the present invention, by attaching the holder to the back portion of the three-dimensional advertising body, the entire display surface portion of the three-dimensional advertising body for advertising the product can be exposed to the outside.

FIG. 1 is a perspective view of an advertisement medium according to an embodiment of the present invention. 2 is a cross-sectional view taken along line AA in FIG. FIG. 3 is a perspective view of a three-dimensional advertising body of the advertising medium. FIG. 4 is a development view of the three-dimensional advertising body of the advertising medium. 5A is a side view of the three-dimensional advertising body, FIG. 5B is a rear view, and FIG. 5C is a bottom view. FIG. 6 is a perspective view of the holder of the advertisement medium.

Hereinafter, embodiments for carrying out the present invention will be described in detail with reference to FIGS.
As shown in FIG. 1, an advertising medium 1 according to an embodiment of the present invention includes a three-dimensional advertising body 2 formed by folding and assembling a single sheet 5 (see FIG. 4), and the three-dimensional advertising. And a holder 3 for attaching the three-dimensional advertising body 2 to an installation place such as a merchandise display shelf (not shown).
The sheet 5 may be plastic or paper, but from the viewpoint of bonding the sheet 5, it is preferable to use paper, specifically, coated paper having a necessary and sufficient thickness as strength. As a result, the three-dimensional advertising body 2 having gloss and durability can be manufactured easily and inexpensively. In the present embodiment, coated paper is employed for the sheet 5.

  As shown in FIGS. 3 and 4, the three-dimensional advertising body 2 is formed into a cylindrical shape by folding a single sheet 5 made of coated paper and assembling it. As shown in FIGS. 3 and 5, the three-dimensional advertising body 2 includes a back surface portion 7 that faces a product display shelf and the like, and a display surface portion 8 other than the back surface portion 7. On the display surface portion 8, characters, figures, symbols, designs, etc. for advertising the product are displayed.

More specifically, in the present embodiment, as shown in FIG. 4, first to fifth bent portions 11 to 15 extending in the same direction and parallel to each other are formed on a single sheet 5 at intervals. The sheet 5 is partitioned into first to sixth flat portions 21 to 26 by first to fifth bent portions 11 to 15. Both the second plane part 22 and the fifth plane part 25 are formed in a substantially rectangular shape. A substantially rectangular first opening 18 having the first bent portion 11 as one side is formed in the second plane portion 22. A substantially rectangular second opening 19 having the fifth bent portion 15 as one side is formed in the fifth plane portion 25 at a position corresponding to the first opening 18. The 1st opening part 18 and the 2nd opening part 19 are the same shapes, and a long side is formed in the rectangular shape along an up-down direction. And this sheet | seat 5 is bend | folded in the same direction along the 1st-5th bending parts 11-15, and the site | part shown by the oblique line part of the 1st plane part 21 and the whole region (hatched part) of the 6th plane part 26 are made. By overlapping and fixing with an adhesive, a three-dimensional advertising body 2 having a substantially triangular cylindrical shape as shown in FIG. 3 is formed.
Note that a coating agent is applied to the adhesive portion (the portion to which the adhesive is applied) of the sheet 5, that is, the portion indicated by the hatched portion of the first flat portion 21 and the entire area of the sixth flat portion 26 (shaded portion). Is not applied. Thereby, adhesion by an adhesive becomes easy with respect to the fixed part, and adhesion becomes more reliable.

  As a result, in the present embodiment, as shown in FIGS. 3 and 5, the first plane portion 21 and the sixth plane portion 26 are fixed to the three-dimensional advertising body 2 so as to face each other. The portion 22 and the fifth plane portion 25 are arranged on the same plane, and the substantially rectangular back surface portion 7 is formed at one location, and the third plane portion 23 and the fourth plane portion 24 are formed at two locations as the display surface portions 8 and 8, respectively. Will be. The first flat surface portion 21 and the sixth flat surface portion 26 are overlapped and fixed inward from the substantially central portion in the width direction of the back surface portion 7 (the boundary between the second flat surface portion 22 and the fifth flat surface portion 25). A superposed portion 30 is formed. Further, the first opening 18 and the second opening 19 are positioned on both sides of the back surface portion 7 with the overlapping portion 30 as a boundary. In the development view of FIG. 4, the maximum length in the width direction of the first plane portion 21 is longer than the maximum length in the width direction of the sixth plane portion 26, and when the three-dimensional advertising body 2 is completed, As shown in FIG. 5 (c), the front end portion of the first flat portion 21 of the sheet 5 constituting the overlapping portion 30 is the inner surface of the three-dimensional advertising body 2, specifically, the rear portion 7 (the second flat portion 22 and the fifth flat portion). It is designed to approach or contact the third bent portion 13 that faces the flat portion 25). Thereby, even if external force is given from the side or the front, the form (posture) of the three-dimensional advertising body 2 having a triangular shape in a plan view is maintained without being broken. Moreover, when the overlapping portion 30 provided on the back surface portion 7 of the three-dimensional advertising body 2 is sandwiched between a pair of plate-like holding portions 46 and 47 of the second holder 32 of the holder 3 described later, Since the tip portion of the first flat portion 21 is pressed and contacts the third bent portion 13 facing the back surface portion 7 on the inner surface of the three-dimensional advertising body 2, the posture of the overlapping portion 30 is not bent and pressed. The overlapping portion 30 provided on the back surface portion 7 of the three-dimensional advertising body 2 can be smoothly held by the pair of plate-like holding portions 46 and 47 of the second holder 32 without breaking. In the present embodiment, only the front end portion of the first flat surface portion 21 constituting the overlapping portion 30 is configured to be close to or in contact with the third bent portion 13 on the inner surface of the three-dimensional advertisement body 2. You may comprise so that the front-end | tip part of both the 1st plane part 21 and the 6th plane part 26 which comprise the part 30 may adjoin or contact the 3rd bending part 13 of the inner surface of the three-dimensional advertising body 2. FIG.

As shown in FIGS. 1 and 6, the holder 3 is a second holder that is attached to the three-dimensional advertising body 2 on a first holder 31 that is hooked on a rail, for example, a price rail (not shown) provided around the merchandise display shelf. The holder 32 is integrated and configured integrally.
The first holder 31 is integrally formed of synthetic resin. As shown in FIG. 6, the first holder 31 is formed in a hook shape as a whole. The first holder 31 includes a plate-like base portion 35 serving as a holding portion, a plate-like hook portion 36 serving as a holding portion facing a part of the upper end side of the plate-like base portion 35, and a plate-like base portion 35. And a plate-like connecting portion 37 that connects the upper end of the plate-like hooking portion 36 and the upper end of the plate-like hook portion 36.

  The plate-like base portion 35 is formed in a substantially rectangular shape. The width-length dimension of the plate-like base portion 35 is substantially the same as the width-length dimension of the back surface portion 7 of the three-dimensional advertising body 2. Note that the width-and-length dimension of the plate-like base portion 35 may be set to be slightly shorter than the width-and-length dimension of the back surface portion 7 of the three-dimensional advertising body 2. A substantially rectangular opening 39 is formed in the plate-like base portion 35 at a position below the portion where the plate-like hooking portion 36 faces. The opening 39 is formed vertically long. A plurality of elastic pieces 35 a are formed on the surface of the plate-like base portion 35 facing the plate-like hooking portion 36. Each elastic piece 35 a is formed at intervals along the vertical direction of the plate-like base portion 35. Each elastic piece 35a extends obliquely upward. Two elastic pieces 35a are formed in this embodiment. On the other hand, a plurality of elastic pieces 36 a are also formed on the surface of the plate-like hook portion 36 facing the plate-like base portion 35. Each elastic piece 36a is formed at intervals along the vertical direction of the plate-like hook portion 36. Each elastic piece 36a extends obliquely upward. The elastic pieces 35a of the plate-like base portion 35 and the elastic pieces 36a of the plate-like hooking portion 36 are arranged so as to be alternately arranged.

  The second holder 32 is integrally formed of synthetic resin. As shown in FIGS. 2 and 6, the second holder 32 includes a plate-like head portion 45 and a pair of plate-like holding portions 46 and 47 extending from one surface of the plate-like head portion 45 so as to face each other. The The size and the distance between the pair of plate-like holding portions 46 and 47 are set to such an extent that they can be inserted into the opening 39 of the plate-like base portion 35 of the first holder 31. In addition, the length (height) dimension along the up-down direction of the pair of plate-like holding parts 46, 47 is the length dimension along the up-down direction of the first and second openings 18, 19 of the three-dimensional advertising body 2. Rather shorter. Further, the pair of plate-like holding portions 46 and 47 are formed with linear portions 46b and 47b extending linearly on the tip side.

  The distance between the outer surfaces of the straight portions 46b, 47b of the pair of plate-like holding portions 46, 47 is formed larger than the distance between the outer surfaces of the pair of plate-like holding portions 46, 47 on the base end side. The distance between the outer surfaces on the base end side of the pair of plate-like holding portions 46 and 47 is set slightly shorter than the width of the opening 39 provided in the plate-like base portion 35 of the first holder 31. The distance between the outer surfaces of the straight portions 46 b and 47 b of the plate-like holding portions 46 and 47 is set to be larger than the width of the opening 39 provided in the plate-like base portion 35 of the first holder 31. Elastic pieces 46a and 47a extend from opposing surfaces of the straight portions 46b and 47b of the pair of plate-like holding portions 46 and 47, respectively.

  A plurality of elastic pieces 46 a from one plate-like holding portion 46 are formed at intervals along the direction away from the plate-like head portion 45. In this embodiment, the elastic piece 46a from one plate-shaped holding part 46 is formed in three places. A plurality of elastic pieces 47 a from the other plate-like holding portion 47 are also formed at intervals along the direction away from the plate-like head portion 45. In the present embodiment, two elastic pieces 47a from the other plate-like holding portion 47 are formed. The elastic pieces 46a and 47a from the plate-like holding portions 46 and 47 are inclined so as to face the plate-like head portion 45 with respect to the direction orthogonal to the straight portions 46b and 47b of the plate-like holding portions 46 and 47. And extended. Each elastic piece 46a of one plate-like holding part 46 and each elastic piece 47a of the other plate-like holding part 47 are arranged so as to be alternately arranged.

  The holder 3 is configured by incorporating a second holder 32 into a first holder 31. Specifically, the pair of plate-like holding portions 46 and 47 of the second holder 32 are inserted into the opening 39 of the plate-like base portion 35 of the first holder 31 from the plate-like hooking portion 36 side of the first holder 31. To do. Then, the straight portions 46b, 47b of the pair of plate-like holding portions 46, 47 of the second holder 32 pass through the opening 39 of the plate-like base portion 35 of the first holder 31 in a state where they are elastically close to each other, After passing, the pair of plate-like holding portions 46, 47 of the second holder 32 are restored so as to be separated from each other, and the base end portions of the pair of plate-like holding portions 46, 47 are the plate-like base portions of the first holder 31. The plate-like head portion 45 of the second holder 32 abuts on the plate-like base portion 35 of the first holder 31, located in the opening 39 of the 35. In this way, the second holder 32 is integrally incorporated in the first holder 31 to constitute the holder 3, and the second holder 32 is not easily detached from the first holder 31. When configured as the holder 3, the maximum length in the width direction of the holder 3 is the width of the plate-like base portion 35 of the first holder 31.

  When the holder 3 is attached to the three-dimensional advertising body 2, the first and the first provided on the back surface portion 7 of the three-dimensional advertising body 2 by the pair of plate-like holding portions 46 and 47 of the second holder 32 of the holder 3. The pair of plate-like holding portions 46 and 47 are inserted into the first and second openings 18 and 19 so as to sandwich the overlapping portion 30 extending in the range of the two openings 18 and 19, respectively. The base portion 35 is brought into contact with the back surface portion 7 of the three-dimensional advertising body 2. When the overlapping portion 30 is inserted into the pair of plate-like holding portions 46, 47 of the second holder 32, the overlapping portion 30 is inwardly moved by the elastic pieces 46a, 47a of the pair of plate-like holding portions 46, 47. Although the tip portion of the first flat surface portion 21 comes into contact with the third bent portion 13 facing the back surface portion 7 on the inner surface of the three-dimensional advertising body 2, the overlapping portion 30 bends. Therefore, the overlapping portion 30 can be smoothly inserted into the pair of plate-like holding portions 46 and 47 of the second holder 32. The elastic pieces 46a and 47a extending from the pair of plate-like holding portions 46 and 47 are deformed so that the inclination angle is elastically increased by interfering with both side surfaces of the overlapping portion 30, and the elastic pieces 46a, The overlapping portion 30 of the three-dimensional advertising body 2 is sandwiched between the pair of plate-like holding portions 46 and 47 by the restoring force (elastic force) of 47a, and the holder 3 is attached to the back surface portion 7 of the three-dimensional advertising body 2. Thereby, the entire display surface portion 8 of the three-dimensional advertising body 2 is exposed to the outside. The first and second openings 18 and 19 of the three-dimensional advertising body 2 are formed in a rectangular shape whose longitudinal side is along the vertical direction, and the length dimension in the vertical direction is a pair of plate-like holdings of the second holder 32. Since it is formed longer than the length (height) dimension along the up-down direction of the parts 46 and 47, the 2nd holder 32 of the holder 3 is set in the first and second openings 18 and 19 of the three-dimensional advertising body 2. By sliding along the vertical direction, the position along the vertical direction of the holder 3 relative to the three-dimensional advertising body 2 can be adjusted as appropriate. At this time, the length dimension in the width direction of the back surface portion 7 of the three-dimensional advertising body 2 is substantially the same as the width length dimension of the plate-like base portion 35 of the first holder 31 which is the maximum length in the width direction of the holder 3. Therefore, the holder 3 does not protrude from both sides of the three-dimensional advertising body 2.

  After that, if the plate-like hook portion 36 of the first holder 31 of the holder 3 is hooked on the price rail installed on the product display shelf or the like, the plate-like base portion 35 and the plate-like hook portion 36 respectively. Each extending elastic piece 35a, 36a interferes with both side surfaces of the price rail, so that the elastic force of each elastic piece 35a, 36a causes a gap between the plate-like base portion 35 and the plate-like hook portion 36 of the first holder 31. The price rail is sandwiched between the two. As a result, when the first holder 31 of the holder 3 is fitted to the price rail, the three-dimensional advertising body 2 is attached in a protruding state at an appropriate position such as a product display shelf. By sliding the first holder 31 of the holder 3 along the price rail, the position of the three-dimensional advertising body 2 along the price rail can be adjusted as appropriate. Moreover, in this embodiment, since it is comprised so that the holder 3 may not protrude from the both sides of the three-dimensional advertising body 2, it becomes possible to install the three-dimensional advertising body 2 in the end of a price rail.

  In the advertisement medium 1 according to the embodiment of the present invention described above, the three-dimensional advertising body 2 extends inward from the back surface portion 7 facing the installation location of a product display shelf and the like. The overlapping portion 30 is fixed by overlapping the sheets 5, and the first and second openings 18 and 19 are provided on the back surface portion 7 and provided on both sides with the overlapping portion 30 as a boundary. When the three-dimensional advertising body 2 is attached to the holder 3, the pair of plate-like holding portions 46 and 47 of the second holder 32 are brought into the range of the first and second openings 18 and 19 of the three-dimensional advertising body 2. When the pair of plate-like holding portions 46 and 47 are inserted into the first and second openings 18 and 19 so as to sandwich the extending overlapping portion 30, the elastic pieces extending from the pair of plate-like holding portions 46 and 47, respectively. Due to the restoring force of 46 a and 47 a, the overlapping portion 30 of the three-dimensional advertising body 2 is sandwiched between the pair of plate-like holding portions 46 and 47, and the holder 3 is attached to the back surface portion 7 of the three-dimensional advertising body 2.

  As a result, the entire display surface portions 8 and 8 other than the back surface portion 7 of the three-dimensional advertising body 2 can be exposed to the outside, so that the display surface portion 8 of the three-dimensional advertising body 2 is not hidden by the holder 3 as in the prior art. Conventional problems can be solved. When the holder 3 is attached to the back surface portion 7 of the three-dimensional advertising body 2, the pair of plate-like holding portions 46 and 47 of the second holder 32 are disposed inside the three-dimensional advertising body 2, so that the three-dimensional advertising body Space for exhibiting 2 can be minimized.

  Moreover, in the advertising medium 1 which concerns on embodiment of this invention, the 1st and 2nd opening parts 18 and 19 provided in the back part 7 of the three-dimensional advertising body 2 are formed in the rectangular shape where a longitudinal side follows a vertical direction. Since the length dimension in the vertical direction is longer than the length (height) dimension along the vertical direction of the pair of plate-like holding portions 46 and 47 of the second holder 32, The position along the vertical direction of the holder 3 with respect to the three-dimensional advertising body 2 can be adjusted as appropriate by sliding the holder 3 appropriately along the vertical direction in the first and second openings 18 and 19.

  In the present embodiment, the three-dimensional advertising body 2 is formed in a substantially triangular tube shape, but a box-shaped three-dimensional advertising body 2 with its upper and lower openings closed may be applied.

DESCRIPTION OF SYMBOLS 1 Advertising medium, 2 Three-dimensional advertisement body, 3 Holder, 5 Sheets, 7 Back surface part, 8 Display surface part, 18 1st opening part, 19 2nd opening part, 21 1st plane part (polymerization part), 22 2nd plane Part (back surface part), 23 3rd plane part (display surface part), 24 4th plane part (display surface part), 25 5th plane part (back side part), 26 6th plane part (overlapping part), 30 overlapping part, 31 1st holder, 32 2nd holder, 35 plate-like base part (holding part), 35a elastic piece, 36 plate-like hook part (holding part), 36a elastic piece, 39 opening part, 46, plate-like holding part, 46a elastic piece, 47 plate-shaped holding part, 47a elastic piece

Claims (6)

An advertising medium comprising a three-dimensional advertising body formed by folding and assembling a sheet, and a holder attached to the three-dimensional advertising body and attaching the three-dimensional advertising body to an installation location. ,
The three-dimensional advertising body is formed in a cylindrical shape or a box shape,
A back portion facing the installation location;
An overlapped portion that extends inward from the back surface and is fixed by overlapping the sheets;
Provided on the back surface, and provided on both sides with the overlapped portion as a boundary,
The holder is
A first holder attached to the installation location;
An advertisement medium, comprising: a second holder that is attached to the overlapping portion of the three-dimensional advertising body via the opening and is integrated into the first holder.   Each of the openings is formed in a rectangular shape whose longitudinal side is along the vertical direction, and the length dimension in the vertical direction is longer than the length dimension along the vertical direction of the second holder. Item 1. The advertising medium according to item 1. The holder is configured by mounting a second holder integrally with an opening provided in the first holder,
The first and second holders have a pair of opposing holding parts;
Elastic pieces respectively extending from opposing surfaces of the holding portions facing each other,
Holding a part of the rail provided at the installation place by the restoring force of each elastic piece of the first holder,
The advertising medium according to claim 1 or 2, wherein the overlapping portion of the three-dimensional advertising body is held by a restoring force of each elastic piece of the second holder.   The maximum length dimension in the width direction of the back surface portion of the three-dimensional advertising body is longer than or substantially the same as the maximum length dimension in the width direction of the holder. The advertising medium described.   One or both of the leading ends of the sheets constituting the overlapping portion are close to or in contact with a portion facing the back portion on the inner surface of the three-dimensional advertising body. Advertising media described in.   The advertising medium according to claim 1, wherein the sheet is coated paper.

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