JP3148489U - Mobile reader card system - Google Patents

Abstract

[PROBLEMS] Efficiently gathering readers' impressions and requests for publications using the communication function of a mobile phone instead of the "Reader Card (Reader Questionnaire)" postcard attached to the publication, and collecting the results Provide a system that immediately aggregates and reports reader survey result information to a survey service consignor. An image in which an identification code embedded with a URL linked to a reader questionnaire data service providing unit 101 is printed in advance in a publication, and a reader questionnaire answering unit 102 takes an image with a mobile phone 117, and A mobile phone reader that decodes the identification code over the phone, enables readers to respond to reader surveys of publishers via the Internet, and summarizes and provides reader survey responses sent from readers in response to requests from reader survey request section 103 Build a card system. [Selection] Figure 1

Description

  The present invention efficiently collects the impressions and requests from the "Reader Card (Reader Questionnaire)" postcard attached to the publication using the mobile phone's communication function, and immediately aggregates the results. The present invention relates to a system for providing the reader survey result information to the survey service consignor.

  As shown in Fig. 2, the most common publications are usually attached with a “reader card (reader questionnaire)” postcard, which is a questionnaire system related to publications. ) ”There are few readers who respond to a postcard, post it to a post, and mail it to a publisher. It is difficult to say that this“ reader card (reader questionnaire) ”postcard is being used effectively.

  On the other hand, in recent years, an image (identification code) in which codes on various printed materials are embedded is copied by a camera of a mobile phone, etc., so that the embedded code is decoded and connected to various contents via the Internet. The use form of the code is spreading.

  In particular, the mobile phone is a more useful technique than the URL input by hand because the input keys are limited. An image in which such a code is embedded generally has a shape that is visible to the human eye to be an identification code, unlike a normal image, and only an ordinary image is visible to the human eye. Some code is embedded without being visible to the human eye. Codes like the latter can give meaning to the image itself, and are excellent in aesthetics and functions.

Today, most people use mobile phones in their daily lives and are familiar with the use of mobile phone functions. It is possible to quickly collect and use reader questionnaires by using the habits of those who are accustomed to using mobile phones, who prefer to respond like a game with mobile phones rather than mailing postcards. .
JP 2007-279935 A

  The publishing industry requires reader surveys that allow readers to easily answer, aggregate responses quickly and easily, and that reader survey results can be used effectively by publishers in publishing the next publication. .

  Therefore, in the present invention, as shown in FIG. 3, the reader copies the identification code printed on a part of the publication embedded with the URL linked to the reader questionnaire data service providing section on the mobile phone, To provide a mobile phone reader card system in which a mobile phone can decode an identification code, a reader can answer a reader survey via the Internet, and the results of the reader survey can be aggregated and provided according to the request of the reader survey consignor. With the goal.

The invention described in claim 1 relates to a mobile phone reader card system,
Publications printed with an identification code embedded in the URL linked to the reader survey data service providing department,
A mobile phone having a built-in program for decoding the identification code and linking to the reader questionnaire data service providing unit;
The reader questionnaire data service providing unit for processing the reader questionnaire data sent from the mobile phone;
A reader questionnaire requesting section for requesting a reader questionnaire of the publication, and a mobile reader card system comprising:
The reader questionnaire requesting section is a questionnaire service consignor who requests the reader questionnaire data service providing section to aggregate reader questionnaires, etc.
The reader questionnaire data service providing unit has a receiving unit, a totaling unit, a transmitting unit, and a database containing a questionnaire request from a survey consignor,
The reader of the publication uses the mobile phone to image and decode the identification code of the publication, and sends the questionnaire response to the reader questionnaire data service providing unit.
The tabulation unit automatically tabulates each questionnaire item regarding the reader questionnaire data transmitted from the reader,
The transmitting unit submits a report on a reader questionnaire result of the publication created by the counting unit to a predetermined questionnaire entrustee,
The questionnaire commissioner analyzes and analyzes the reader questionnaire results, and is intended to be useful for planning and promoting the next new publication.

The invention described in claim 2 relates to the mobile phone reader card system according to claim 1,
The reader questionnaire data service providing unit aggregates the results of the reader questionnaire sent from the reader according to the type of the publication by a method according to a request of a predetermined questionnaire commissioner as a reader questionnaire requesting unit. It is characterized by.

The invention described in claim 3 relates to the mobile phone reader card system according to claim 1 or 2,
The reader survey service consignor can receive a service as an ASP (application service provider) of the mobile phone reader card system from a person having the mobile phone reader card system (hereinafter also referred to as “question service provider”). To do.

The invention described in claim 4 relates to the mobile phone reader card system according to any one of claims 1 to 3. The reader questionnaire contents are a trigger for knowing publications, motivation for purchase, and purchase at any bookstore. It also includes what kind of book you want in the future, evaluation of the content and price of the book, and opinions and impressions about the publication.

The invention described in claim 5 relates to the mobile phone reader card system according to any one of claims 1 to 4,
The reader questionnaire data service providing unit provides the questionnaire consignor with the result of the reader questionnaire when the total number of the reader questionnaire response results reaches a certain value.

The invention described in claim 6 relates to the mobile phone reader card system according to any one of claims 1 to 4,
The reader questionnaire data service providing unit provides the questionnaire requesting unit with a result of counting the reader questionnaire when a period for counting the reader questionnaire result reaches a certain value.

The device described in claim 7 relates to the mobile phone reader card system according to any one of claims 1 to 4,
The reader questionnaire data service providing unit, when requested by the questionnaire requesting unit, provides the questionnaire requesting unit with a summary result of the reader questionnaire.

The invention described in claim 8 relates to the mobile reader card system according to any one of claims 1 to 7,
The code embedded in the identification code printed in the publication includes a code embedded with a correspondence that can be identified by human eyes and a code embedded with a correspondence that cannot be identified by human eyes, To do.

  According to the mobile phone reader card system according to the present invention, publishers can quickly and widely absorb readers' opinions and impressions about publications, promote publications and promote the next publication. This reader questionnaire count result can be used effectively for various considerations such as planning.

  Publishers can reduce costs by simplifying the work associated with the postage (stamp fee) of reader questionnaire postcards and the counting of questionnaire postcards posted by readers.

  Publication readers can use the mobile phone card system according to the present invention to easily answer questionnaires on their mobile phones without the need to put stamps on them, and can expect readers to reflect their opinions on publications. .

Hereinafter, the best mode for carrying out the present invention will be described with reference to the drawings.
(Embodiment 1)
Hereinafter, a description will be given with reference to the drawings.

FIG. 1 is a schematic explanatory diagram showing the configuration of a mobile phone reader card system according to the present invention.
In FIG. 1, 101 is a reader questionnaire data service providing unit, 102 is a questionnaire answering unit, and 103 is a questionnaire requesting unit.

  The reader questionnaire data service providing unit 101 includes a receiving unit 111, a totaling unit 112, a totaling data unit 113, a transmission unit 114, and a database unit 115 containing a questionnaire request from a survey consignor.

  The database unit 115 stores a reader questionnaire item requested by each questionnaire service contractor for various publications and a tabulation method of reader questionnaire response results as a database.

  The questionnaire response data received from the reader of the publication by the receiving unit 111 is aggregated in the aggregation unit 112 by the aggregation method according to the request of the questionnaire service consignor, which is the questionnaire requesting unit 103, for each publication. The data is stored in 113 and transmitted or submitted from the transmission unit 114 at an optimal timing in accordance with a request from a questionnaire service consignor who is the questionnaire requesting unit 103.

  In the publication 104, an image 116 in which an identification code embedded with a URL linked to the reader questionnaire data service providing unit is embedded is attached to a part of the publication in advance, instead of attaching a reader questionnaire postcard to the publication. It is printed.

  The identification code includes a two-dimensional bar code, an FP code (a code embedded in a normal image that cannot be read by humans), and other codes may be used.

  The reader of the questionnaire response unit 102 uses the mobile phone 117 that has a program for decoding the identification code and linking to the reader questionnaire data service providing unit 101 to embed a URL linked to the reader questionnaire data service providing unit. By photographing the image 116 in which the identification code is embedded and decoding the identification code, the reader can immediately answer the reader questionnaire via the Internet 105.

(Embodiment 2)
Hereinafter, a description will be given with reference to the drawings.

  In FIG. 4, reference numeral 100 denotes a mobile phone reader card system, 401 denotes a reader questionnaire service provider who owns the mobile phone reader card system 100, and 402 denotes various kinds of requests in response to various requests from publishers who are questionnaire consignees. A planning department that determines the contents of a reader card, etc., and plans the plan, 103 is a questionnaire service consignor who requests a reader questionnaire service, 403 is the contents of a reader questionnaire service desired by the questionnaire consignor, 117 Is a reader's mobile phone, and 102 is a reader who answers a reader questionnaire.

  The reader questionnaire consignor 103 gives an overview of the desired service to the reader questionnaire service provider 401 by FAX, E-MAIL, mail, etc. regarding the reader questionnaire of each publication. The planning unit 402 of the questionnaire service provider 401 receives this request from the questionnaire service consignor, plans an effective questionnaire item, etc., and inputs input information to the mobile phone reader card system 100. The questionnaire data received from the reader is aggregated and stored by the mobile phone reader card system, and then provided to the reader questionnaire entrustor 103 at an appropriate time.

As shown in FIG. 4, the reader survey entrustor 103 can receive, from the survey service provider 401, the results of questionnaires answered by readers at the optimal timing set in advance for each publication. It is possible, and data can be easily obtained using the reader questionnaire card system 100.
(Embodiment 3)
In the third embodiment, the reader survey service consignor borrows and uses the reader survey card system 100 from the reader survey service provider 401, and the reader survey service provider 401 uses the mobile phone reader card system as an ASP (application service). It is an outline in the case of providing a service as a provider.

  FIG. 5 is an explanatory diagram showing an outline of the third embodiment.

  Hereinafter, a description will be given with reference to the drawings.

  In FIG. 5, reference numeral 100 denotes a mobile phone reader card system, reference numeral 503 denotes a questionnaire service consignor who requests a reader questionnaire, reference numeral 117 denotes a reader's mobile phone, reference numeral 102 denotes a reader who answers the reader questionnaire, and reference numeral 401 denotes It is a questionnaire service provider who owns the mobile phone reader card system 100.

  In the third embodiment, the questionnaire service consignor 503 can create a reader questionnaire content suitable for the company or make changes at an optimal timing.

It is a schematic explanatory drawing which shows the structure of the mobile phone reader card system which concerns on this invention. It is explanatory drawing which shows the image which answers a questionnaire with a mobile telephone instead of a reading card (reading questionnaire). It is explanatory drawing which shows a mode that the reader is copying with the mobile phone the image by which the identification code embedded with URL linked to the reader questionnaire data service provision part printed on a part of publication is embedded. It is explanatory drawing for demonstrating Embodiment 2 of this invention. It is explanatory drawing for demonstrating Embodiment 3 of this invention.

Explanation of symbols

101 Reader Questionnaire Data Service Providing Unit 102 Reader Questionnaire Answering Unit 103 Reader Questionnaire Requesting Unit 104 Publication 116 in which an image 116 in which an identification code embedded with a URL linked to the reader questionnaire data service providing unit is embedded is printed in advance 105 Internet 106 Internet 111 Reader questionnaire receiving unit 112 Reader questionnaire totaling unit 113 Reader questionnaire totaling result data unit 114 Reader questionnaire totaling result transmitting unit 115 Database containing questionnaire request from survey consignor 116 URL linked to reader survey data service providing unit Built-in program that decodes the identification code and links to the reader survey data service providing unit 101 Cell phone

Claims (8)

Publications printed with an identification code embedded in the URL linked to the reader survey data service providing department,
A mobile phone having a built-in program for decoding the identification code and linking to the reader questionnaire data service providing unit;
The reader questionnaire data service providing unit for processing the reader questionnaire data sent from the mobile phone;
A reader questionnaire requesting section for requesting a reader questionnaire of the publication, and a mobile reader card system comprising:
The reader questionnaire data service providing unit has a receiving unit, a totaling unit, a transmitting unit, and a database containing a questionnaire request from a survey consignor,
The reader questionnaire request section is a person who requests the reader questionnaire data service providing section for services such as reader questionnaire aggregation (hereinafter also referred to as “reader questionnaire service consignor”),
The reader of the publication uses the mobile phone to image and decode the identification code of the publication, and sends the questionnaire response to the reader questionnaire data service providing unit.
The tabulation unit automatically tabulates the reader questionnaire data sent from the reader and creates a report,
The transmitting unit submits a report on a reader questionnaire result of the publication created by the counting unit to a questionnaire service consignor that is a predetermined questionnaire requesting unit;
The questionnaire service consignor, which is the questionnaire requesting section, analyzes and researches the reader questionnaire results, and is a mobile phone reader card system for the purpose of planning and promoting sales of the next new publication. The mobile phone reader card system according to claim 1,
The reader questionnaire data service providing unit aggregates the answer results of the reader questionnaire transmitted from the reader according to a request according to a request of a predetermined questionnaire service consignor as a reader questionnaire request unit according to the type of the publication. A mobile phone reader card system characterized by that. The mobile phone reader card system according to claim 1,
The reader survey service consignor can receive a service as an ASP (application service provider) of the mobile phone reader card system from a person having the mobile phone reader card system (hereinafter also referred to as “question service provider”). Mobile phone reader card system. The mobile phone reader card system according to any one of claims 1 to 3,
The contents of the reader questionnaire include the opportunity to learn about publications, the motivation for purchase, what bookstore you purchased, what kind of book you would like in the future, evaluation of book contents and prices, opinions and impressions about publications, etc. A mobile phone reader card system characterized by including: The mobile phone reader card system according to any one of claims 1 to 4,
The mobile phone reader card system, wherein the reader questionnaire data service providing unit provides the questionnaire entrustee with the reader questionnaire totaling result when the total number of the reader questionnaire answer results reaches a certain value. The mobile phone reader card system according to any one of claims 1 to 4,
The mobile phone reader card system, wherein the reader questionnaire data service providing unit provides a result of counting the reader questionnaire to the questionnaire requesting unit when a period for counting the reader questionnaire results reaches a certain value. The mobile phone reader card system according to any one of claims 1 to 4,
The mobile phone reader card system, wherein the reader questionnaire data service providing unit provides the questionnaire requesting unit with a result of counting the reader questionnaire when requested by the questionnaire requesting unit. The mobile phone reader card system according to any one of claims 1 to 7,
The code embedded in the identification code printed in the publication includes a code embedded with a correspondence that can be identified by human eyes and a code embedded with a correspondence that cannot be identified by human eyes, Mobile phone reader card system.

Images