JP3139664U - Advertising media using eye test chart - Google Patents

Abstract

The present invention provides an advertising medium using an eyesight test table that allows a person in contact with the advertising medium to watch the contents of the advertisement.
A visual acuity characterized in that at least one column of the visual acuity test table 3 is a figure (including a schematic diagram, a mimetic diagram, etc.) representing one of a product, a service, a trademark, a mark, a trade name, or a character. It is an advertising media 1 using a check table, and the eyesight check table is one of a book, catalog, notebook, file note, underlay, envelope, document holder, package, book cover, or front / back / inside of a bag It is a form displayed on the screen.
[Selection] Figure 1

Description

  The present invention relates to an advertisement medium using an eyesight inspection table, and more particularly to an advertisement medium using an eyesight inspection table that allows a person in contact with the advertisement medium to gaze at a product.

  Conventionally, various media have been proposed as advertising media for impressing products and companies strongly on the other party. For example, advertisements that appear in newspapers, magazines, catalogs, etc., advertisements that appear in pocket tissues, pamphlets, catalogs, etc. that are distributed free of charge LCD screen advertisements, advertisements affixed / printed / painted on buses and taxi bodies running on roads, advertisements affixed / installed in cars, etc., printed on packaging of products purchased by consumers, etc. Advertisements of products unrelated to the product in question (see Patent Documents 1 to 5).

JP 2004-361830 A Registered utility model No. 3065774 Registered Utility Model No. 3093055 JP 2006-285062 A JP-A-10-268817

  The technique of Patent Document 1 has a configuration in which a display section for advertising is formed on the cover of a general notebook.

  The technology of Patent Document 2 has a configuration in which an advertisement is displayed on a portion other than a portion displaying a seven-day table of a business calendar distributed free of charge for sales promotion or the like.

  The technology of Patent Document 3 has a configuration in which an advertisement is sealed on an outer surface of a vehicle body.

  Each of the techniques described in Patent Documents 4 and 5 has a configuration in which an advertisement display portion of a product unrelated to the product is formed on the surface of the package of the product.

  The above-mentioned conventional advertising media have various display objects, but the display contents of the advertisement of the product merely show the name, photo, feature, etc. of the product. The fact is that it has not attracted so much interest. In particular, simply displaying the product itself may not even be seen at all in the case of advertising for products of low interest.

  Therefore, an object of the present invention is to provide an advertising medium using a visual acuity test table that allows a person who contacts the advertising medium to watch the contents of the advertising.

  This invention which solves the above-mentioned subject has the following composition.

1. A visual acuity test table characterized in that at least one column of the visual acuity test table is a figure (including schematic diagrams, imitation diagrams, etc.) representing any of products, services, trademarks, marks, trade names or characters. Advertising media.

2. 2. The advertising medium using the visual acuity test table according to 1 above, wherein the graphic is displayed with a different type of graphic for each visual acuity stage.

3. Using the visual acuity test table according to 1 above, wherein the figure is configured to indicate any direction of up, down, right, left, diagonal upper right, diagonal upper left, diagonal lower right, diagonal lower left Advertising media.

4). 4. The advertising medium using the visual acuity test table according to 3 above, wherein the graphic has an open portion corresponding to an open portion of the arc of the Landolt ring.

5. 4. The advertisement medium using the visual acuity test table according to claim 3, wherein the graphic has a shape indicating a direction corresponding to an open portion of the arc of the Landolt ring.

6). 4. The advertisement medium using the visual acuity test table according to claim 3, wherein the figure has a shape illustrated in a direction corresponding to an open portion of the arc of the Landolt ring.

7. The advertising medium using the visual acuity test table according to any one of the above 1 to 6, wherein the graphic is a graphic of a pipe support.

8). The advertisement using the visual acuity test table according to 7 above, wherein the figure of the pipe support is a hinge type, a combination type, a spring type, a figure of a pipe support having a band or a band as a component. Medium.

9. The advertising medium using the eyesight test chart according to any one of the above 1 to 3, wherein the graphic is a character representing any one of a product, a service, a trademark, a mark, a trade name, or a character.

10. The advertisement using the visual acuity test table according to any one of 1 to 9 above, wherein the visual acuity test table is displayed on a medium surface such as a paper surface, a resin surface, a metal surface, or a coating surface. Medium.

11. The eyesight inspection table is in a form displayed on a book, catalog, notebook, file notebook, underlay, envelope, document holder, package, book cover, or one of the front, back and inner surfaces of a bag. An advertisement medium using the eyesight test chart as described in 10 above.

12 10. The advertisement using the visual acuity test table according to any one of 1 to 9 above, wherein the visual acuity test table is displayed on a display screen of an information terminal device to which the connection is made through an Internet connection. Promotional media.

13. The visual acuity test table according to any one of 1 to 9 above, wherein the visual acuity test table is stored in a storage medium and displayed on a display screen of a playback device when the storage medium is played back. Advertising media.

  According to the first aspect of the present invention, it is possible to provide an advertisement medium using a visual acuity test table that allows a person in contact with the advertisement medium to watch the contents of the advertisement.

  In particular, I saw the eyesight test table by using advertising content that is a graphic representing one of goods, services, trademarks, marks, trade names, or characters in the display configuration that requires gaze check Using natural desires such as “I want to know / confirm how much visual acuity” that occurs sometimes, I can watch the advertising content.

  According to the second aspect of the present invention, it is possible to make a person in contact with the advertising medium pay more attention to the contents of the advertisement displayed in the figure by causing the person of different types to pay attention to the figure.

  According to the third aspect of the present invention, it is possible to make a person in contact with the advertising medium pay more attention to the contents of the advertisement displayed in the graphic by causing the person to pay attention to the graphic displayed in a different direction.

  According to the invention described in claim 4, it is possible to make the person in contact with the advertising medium pay more attention to the contents of the advertising displayed in the figure by gazing where the open part is.

  According to the invention shown in claim 5, by letting a person in contact with the advertising medium pay attention to the direction of the direction indicating the direction, the advertising content displayed in the figure is more closely watched. Can do.

  According to the invention shown in claim 6, by letting a person in contact with the advertising medium pay attention to the direction in which the direction of the graphic is displayed, the advertising content displayed in the graphic is more closely watched. Can do.

  According to the seventh aspect of the present invention, it is possible to have a person in contact with the advertising medium gaze at the pipe support that is the product.

  According to the invention shown in claim 8, it is possible for a person in contact with an advertising medium to watch a thing having a more specific configuration of the pipe support that is a product.

  According to the invention shown in claim 9, it is possible to have a person in contact with the advertising medium pay attention to the contents of the advertisement by gazing at a character representing one of a product, a service, a trademark, a mark, a trade name, or a character. it can.

  According to the invention shown in claim 10, by displaying the advertisement contents on various medium surfaces such as a paper surface, a resin surface, a metal surface, and a coating surface, the advertisement contents can be displayed to a person in contact with the advertisement medium. It can be watched.

  According to the invention shown in claim 11, advertisement contents can be put on various media such as books, catalogs, notebooks, file notes, underlays, envelopes, document holders, packages, book covers, or the front, back and inner surfaces of bags. By displaying it, it is possible to make the person who has contacted the advertising medium pay attention to the contents of the advertising.

  According to the twelfth aspect of the present invention, by displaying the advertisement contents on the display screen of the information terminal device through the Internet connection, it is possible to make the person who contacts the advertisement medium watch the advertisement contents.

  According to the invention shown in claim 13, by causing a storage medium storing advertisement contents to be reproduced and displayed on the display screen of the playback device, the person who contacts the advertisement medium is allowed to watch the advertisement contents. Can do.

  Next, the present invention will be described in detail with reference to the accompanying drawings.

  FIG. 1 is a perspective view showing an embodiment of an advertising medium using a visual acuity test table according to the present invention, and FIGS. 2 to 4 are schematic explanatory views showing other examples of figures used for the visual acuity test table, FIG. 5 is a front view showing another embodiment of the advertising medium using the eyesight inspection table according to the present invention, and FIGS. 6 and 7 are other embodiments of the advertising medium using the eyesight inspection table according to the present invention. It is a schematic explanatory drawing which shows.

  As shown in FIG. 1, an advertisement medium (hereinafter, also simply referred to as an advertisement medium) 1 using the eyesight test table according to the present invention has an eyesight test table 3 displayed on a cover 21 of a note 2. A figure in which at least one column (only one column on the right side in this embodiment) of the plurality of columns (three columns in this embodiment) displayed in the visual acuity test table 3 is displayed is a displayed product. It has become.

  In FIG. 1, reference numeral 32 denotes a plurality of stages of visual acuity display of 0.1 to 1.0 (inspection distance 3 m) and 0.01 to 0.1 (inspection distance 30 cm) (0.4 to 0 at inspection distance 3 m). .9 and 0.04 to 0.09 at an inspection distance of 30 cm are not shown. The same applies to FIGS. 2 to 5.) 33 is an explanatory text explaining how to use the visual acuity test table 3 and precautions. is there.

  For example, for the explanation 33, “When examining visual acuity 0.1 to 1.0, examine from a distance of 3 m. When examining visual acuity 0.01 to 0.1, examine from a distance of 30 cm. Please use "or" This is a simple version and not necessarily an accurate visual acuity measurement. Please check with a specialized medical institution for an accurate visual acuity test. "

  In this embodiment, the visual acuity display 32 is set to 0.1 to 1.0 (inspection distance 3 m) and 0.01 to 0.1 (inspection distance 30 cm). However, the present invention is not limited to such visual acuity display, and visual acuity 2 It is good also as a structure which can be measured to 0.0, and it is good also as a structure limited to a partial visual acuity, and another structure.

  In the embodiment shown in FIG. 1, as the graphic 31, the Landolt ring 31A widely used as a graphic for measuring static visual acuity is displayed in the left column, the katakana character 31B is displayed in the central column, and the right column is displayed. A product graphic 31C is displayed. The product figure 31C is configured to indicate any of the directions of up, down, right, left, diagonal upper right, diagonal upper left, diagonal lower right, and diagonal lower left.

  The product figure 31C is a figure of a pipe support band that is a product in the field of pipe support tools, and the opening part of the holding band part that is inserted to hold the pipe corresponds to the open part of the arc of the Landolt ring 31A. It becomes a figure to do. Therefore, at the time of the visual acuity test, similarly to the case where the visual acuity is measured by answering the direction of the open part of the indicated Landolt ring 31A, the opening part of the holding band of the piping support band of the product graphic 31C is measured. Visual acuity can be measured by answering the direction.

  The graphic 31 displayed on the visual acuity test table 3 is not limited to a product such as the product graphic 31C, but includes a figure representing a service, a trademark, a mark, a trade name, a character, and the like. The form of the graphic 31 to be displayed is not limited to a detailed graphic and a real graphic, and may be a schematic diagram, a mimetic diagram, a simplified diagram, or a photograph.

  As means for displaying the visual acuity test table 3 on the cover 21 of the note 2 which is a medium, it may be printed directly on the cover 21 or printed on a sheet or film medium such as other paper or resin. May be affixed to the surface of the cover 21.

  The advertising medium 1 using the eyesight test table having the above-described configuration is the “how much visual acuity generated when a person in contact with the advertising medium 1 generated when looking at the eyesight inspection table looks at the eyesight inspection table. It is possible to make the content of advertisements look closely using natural desires such as “I want to know / confirm”.

  As mentioned above, although one Example of the advertisement medium using the visual acuity test table according to the present invention has been described, the present invention is not limited to the above, and can take various aspects as described below, for example.

  The graphic 31 displayed in the visual acuity test table 3 is not limited to the pipe support band having the configuration shown as the product graphic 31C in FIG. 1, but is also known as a hinge type, a combination type, a spring type, a band, or a band. For example, the structure shown in FIGS. 2 and 3 may be used.

  A graphic 31 shown in FIG. 2 displays a pipe support having a configuration indicating a direction corresponding to the open portion of the arc of the Landolt ring 31A. In the embodiment shown in FIG. 2, the holding band portion of the pipe support band, which is the product graphic 31C, has a hinge-type configuration, and the formation position of this hinge portion corresponds to the arc opening portion of the Landolt ring 31A. It is the composition which shows.

  A graphic 31 shown in FIG. 3 displays a pipe support having a configuration illustrated in a direction corresponding to the open portion of the arc of the Landolt ring 31A. In the embodiment shown in FIG. 3, the product graphic 31C is a U-shaped band graphic of the product field of the pipe support, and the orientation of the U-shaped band graphic is displayed in the vertical and horizontal directions and in the diagonal direction. It is the structure which shows the direction corresponded in the open part of a circular arc. At the time of visual acuity inspection, visual acuity measurement can be performed by answering the direction of the open part of the U-shaped band that is inserted to hold the pipe.

  Of course, the graphic 31 displayed on the visual acuity test table 3 may be a product other than the pipe support, and various graphic products can be displayed according to the contents of the advertisement.

  The graphic 31 displayed on the visual acuity test table 3 is not limited to a product, and other graphics that can be used for advertising such as services, trademarks, marks, trade names, or characters can be displayed. For example, the graphic 31 shown in FIG. 4 is a logo mark 31D displayed so as to indicate any one of up, down, right, left, diagonal upper right, diagonal upper left, diagonal lower right, and diagonal lower left.

  Further, the graphic 31 displayed in the visual acuity test table 3 may be configured to display different types of graphic for each visual acuity stage. For example, the graphic 31 in the right column shown in FIG. 5 includes a logo mark 31D (sight 0.1 or 0.01), a character figure 31E (sight 0.2 or 0.02), a product figure 31C (sight 0.3 or 0.03) ··· Product graphic 31C (sight is 1.0 or 0.1).

  Furthermore, the graphic 31 displayed on the visual acuity test table 3 is not limited to a diagram such as a schematic diagram, a mimetic diagram, or a photograph, but may be a character representing one of a product, a service, a trademark, a mark, a trade name, or a character. You can also. For example, the graphic 31 in the center row shown in FIG. 5 is a katakana character 31B, which is a character string that serves as both the trade name of the applicant and the promotion of the product. When the graphic 31 is a character, it is not limited to the katakana character 31B, but may be a foreign character such as a hiragana, kanji, alphabet, or Greek character.

  In the embodiment shown in FIG. 1 described above, the advertisement medium 1 has a configuration in which the visual acuity test table 3 is displayed on the cover 21 of the notebook 2. However, the present invention is not limited to the notebook 2, and other articles ( For example, the eyesight test table 3 may be displayed on the front, back, inner surface, etc. of a book, catalog, file notebook, underlay, envelope, document holder, package, book cover, bag, etc. For example, the advertisement medium 1 shown in FIG. 5 has a configuration displayed in the file note 4. In addition, when displaying the visual acuity test table 3 on a small-sized article such as a bag, only one figure 31 may be displayed.

  As the display means of the visual acuity test table 3, in the embodiment shown in FIG. 1 described above, the display means has a configuration in which it is displayed on the paper surface directly or indirectly by printing or the like on the cover 21 of the note 2 which is a medium. The invention is not limited to display on paper, but may be configured to display on various media surfaces such as a resin surface, a metal surface, and a coating surface. For example, in the case of the file note 4 shown in FIG. 5, in addition to printing, it can also be displayed by transfer or painting.

  Furthermore, the advertisement medium using the visual acuity test table according to the present invention may be configured to be displayed on the display screen of an information terminal device or a playback device as shown in FIGS. 6 and 7, for example.

  FIG. 6 shows a configuration in which a visual acuity test table is displayed on the display screen 51 of the information terminal device 5 that has been connected through a connection through the Internet line.

  FIG. 7 shows a configuration in which the visual acuity test table is stored in a storage medium 7 such as a USB memory, a CD, or a DVD, and the visual acuity test table is displayed on the display screen 61 of the playback device 6 when the storage medium is reproduced. Examples of the playback device 6 include a personal computer, a DVD player, other various media players, and a TV.

The perspective view which shows one Example of the advertisement medium using the eyesight test chart which concerns on this invention Schematic explanatory diagram showing another embodiment of the graphic used in the eyesight test table Schematic explanatory diagram showing another embodiment of the graphic used in the eyesight test table Schematic explanatory diagram showing another embodiment of the graphic used in the eyesight test table The front view which shows the other Example of the advertising media using the eyesight test table | surface which concerns on this invention Schematic explanatory drawing showing another embodiment of the advertising media using the eyesight test chart according to the present invention Schematic explanatory drawing showing another embodiment of the advertising media using the eyesight test chart according to the present invention

Explanation of symbols

1 Advertising media using eye test chart 2 Notebook 21 Cover 3 Vision test chart 31 Figure 31A Landolt ring 31B Katakana characters 31C Product figure 31D Logo mark 31E Character figure 32 Sight display 33 Description sentence 4 File note 5 Information terminal equipment 51 Display Screen 6 Playback device 61 Display screen 7 Storage medium

Claims (13)

A visual acuity test table characterized in that at least one column of the visual acuity test table is a figure (including schematic diagrams, imitation diagrams, etc.) representing any of products, services, trademarks, marks, trade names or characters. Advertising media. The advertising medium using the visual acuity test table according to claim 1, wherein the graphic is displayed with a different type of graphic for each visual acuity stage. 2. The visual acuity test table according to claim 1, wherein the figure is configured to indicate any direction of up, down, right, left, diagonal upper right, diagonal upper left, diagonal lower right, and diagonal lower left. Advertising media. The advertising medium using an eyesight test chart according to claim 3, wherein the graphic has an open portion corresponding to an open portion of the arc of the Landolt ring. The advertising medium using the eyesight test chart according to claim 3, wherein the graphic has a shape indicating a direction corresponding to an open portion of an arc of the Landolt ring. The advertisement medium using the eyesight test chart according to claim 3, wherein the figure has a shape illustrated in a direction corresponding to an open portion of the arc of the Landolt ring. The advertising medium using the visual acuity test table according to claim 1, wherein the graphic is a graphic of a pipe support. The advertisement using the visual acuity test table according to claim 7, wherein the figure of the pipe support is a hinge type, a combination type, a spring type, a figure of a pipe support having a band or a band as a component. Promotional media. The advertising medium using the visual acuity test table according to any one of claims 1 to 3, wherein the graphic is a character representing one of a product, a service, a trademark, a mark, a trade name, or a character. The advertisement using the vision test table according to any one of claims 1 to 9, wherein the vision test table is displayed on a medium surface such as a paper surface, a resin surface, a metal surface, or a coating surface. Promotional media. The eyesight inspection table is in a form displayed on a book, catalog, notebook, file notebook, underlay, envelope, document holder, package, book cover, or one of the front, back and inner surfaces of a bag. An advertising medium using the eyesight test chart according to claim 10. The vision test table according to claim 1, wherein the vision test table is displayed on a display screen of an information terminal device to which the connection is made through an Internet connection. Advertising media. The vision test chart according to claim 1, wherein the vision test chart is stored in a storage medium and displayed on a display screen of a playback device when the storage medium is played back. Advertising media used.

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