JP3116891U - Product packing box - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a product packaging box that can also be used as an advertising medium for products other than the product when the product packaging box is effectively used as an advertising medium, particularly when the product packaging box is stacked in a store.
In a product packing box 1 made of cardboard or the like and comprising a polyhedron for containing a product, an advertisement column is provided on at least one surface 7, and the product other than the packaged product is provided in the advertisement column. The advertisement display 8 is made. The other product is preferably a product belonging to the same series as the stored product, and at least one surface 7 of the product packaging box 1 is preferably one of the side surfaces excluding the front and rear surfaces.
[Selection] Figure 2

Description

  The present invention relates to a product packaging box for electrical products, etc., and is used in product packaging boxes used as an advertising medium for products when they are stacked in stores or at the customer's hand. It is related.

  Conventionally, packaging boxes that store electrical products, etc., display the design, specifications, manufacturer / sales company name, etc. of the stored products on the outermost surface of the box, and the same for products stored on other surfaces Is displayed. For example, if the product to be stored is an electric kettle, the design, specifications, company name, etc. of the stowed electric kettle are displayed on the front and rear surfaces of the cubic hexahedron cardboard packaging box. There are also some indications, but all related to stored products.

  In some cases, the packing boxes are stacked at a store or the like, and not only the front and rear surfaces thereof but also the side surfaces are seen. However, the focus has been on the front and rear faces, and explanations about the contents are often written on one of the side faces, but the same or relatively unimportant display is given on the other side. There were many things.

  By using at least one of the side surfaces of the product packaging box other than the front and rear sides, the present invention can also be used as an advertising medium for expanding sales of other products by using the product packaging box of a specific product to help promote sales. It is what.

  In other words, the inventor of the present application finds that the side of the product packaging box can be used as an effective advertising medium for sales promotion by using not only the information of the stored product itself but also the advertising of related series products. This has solved the above-mentioned problems.

  That is, the present invention has been made in view of the above points, and its purpose is to effectively use the product packaging box as an advertising medium.

  Another object of the present invention is to provide a product packaging box that serves as an advertising medium for products other than the product when the product packaging boxes are stacked in a store.

  In order to solve the above-mentioned problems, the product packaging box according to claim 1 of the present application is a product packaging box comprising a polyhedron for accommodating a product inside, and an advertisement column is provided on at least one surface thereof. In the column, advertisements of products other than the housed products are displayed.

  The invention according to claim 2 of the present application is characterized in that, in the product packaging box according to claim 1, the product belongs to the same series as the product in which the other product is accommodated.

  The invention according to claim 3 of the present application is characterized in that, in the product packaging box according to claim 1 or 2, the at least one surface is one of side surfaces excluding front and rear surfaces.

  A device according to claim 4 of the present application is characterized in that, in the product packaging box according to claim 1, the product packaging box is made of cardboard.

  By providing the above configuration, the present invention has the following excellent effects. That is, the device according to claim 1 of the present application is effective for advertising and sales promotion activities because advertisements of products other than the stored products are displayed on at least one surface of the product packaging box.

  Further, according to the invention according to claim 2, since the other products displayed on the product packaging box are products belonging to the same series as the housed products, the incentive effect is great and the purchase of other products by the consumer is possible. Easy to connect.

  According to the invention according to claim 3, since at least one surface on which the advertisement of other products is displayed in the product packaging box is one of the side surfaces excluding the front and rear surfaces, the front and rear surfaces and the side surfaces thereof are displayed in store displays. It can be displayed so that it can be seen, it is easy to handle, and it is easy to get advertising effects.

  Further, according to the invention according to claim 4, since the product packaging box is made of corrugated cardboard, it can be handled by being piled up at a store or the like in the distribution process, which is effective for convenient use.

  Hereinafter, specific examples of the present invention will be described in detail with reference to embodiments and drawings. However, the embodiments shown below are intended to embody the technical idea of the present invention, and are not intended to specify the present invention in this embodiment, and various modifications can be made without departing from the scope of the present invention. It is possible and can be equally applied to the modifications included in the scope of the utility model registration request.

  FIG. 1 is a perspective view of one embodiment of a product packaging box according to the present invention, FIG. 2 is a front and side development, and FIG. 3 is a rear and other side development.

  In FIG. 1, the structural example of the product packaging box 1 of this invention is shown. That is, what was shown in FIG. 1 as the product packaging box of a rice cooker is what assembled the collapsible product packaging box 1 made from cardboard. Of the surfaces constituting the product packaging box 1 composed of hexahedrons having a predetermined width, depth and height, the bottom surface 3 usually has no special indication, and the top surface 2 has a lid structure suitable for unpacking. There are cases where a predetermined color or some cautionary notes are given, but it is not suitable for displaying advertisements because the boxes are hidden when stacked. Therefore, it is the four wall surfaces 4, 5, 6, and 7 surrounding the four sides that are the elevations that display the design of the product to be stored and various explanations. Of these four surfaces, the stored product is displayed mainly on the two main surfaces 4 and 6 on the front and rear sides, and the side surfaces 5 and 7 are often accompanied by explanations.

  The present invention is a polyhedron product packaging box, the box is made of corrugated cardboard, and at least one of the four wall surfaces 4, 5, 6, 7 surrounding the four sides has a product other than the contained product. The advertisement display 8 is displayed. In the product packaging box 1, the surface on which the advertisement of other products is displayed as described above is preferably at least one of the side surfaces 5 and 7 excluding the front and rear surfaces 4 and 6. Further, the content displayed as the advertisement is a product related to the stored product, for example, another product belonging to the same series.

  Specifically, on at least one of the side surfaces 5 and 7 other than the front and rear surfaces 4 and 6, a series of similar products related to the product contained in the product packaging box 1, for example, when the product is a vacuum cleaner A series of dissimilar products that display advertisements for those vacuum cleaners or that are unified in color, design, etc. For example, if the product is a rice cooker, oven toaster, tea / coffee maker, grill pan, electric pot, A series of related products for housewives that unify kitchen appliances such as electric stoves in white.

  When such a display is attached to the product packaging box 1, there are many advertisements of related products as well as the products in the distribution route from the factory to the wholesalers and retail stores to the consumers. The effect of advertising and publicity is demonstrated through human eyes. In particular, this effect is enhanced by taking a method of stacking and displaying the front side 4 of the product packaging box on which the product is displayed and the side surface 7 on which the related series product is displayed at a store such as a wholesale store or a retail store. .

  If the display is a series of the same kind of product, it can be used for explanation at the store and used as a reference for product selection. If it is a series of a different product, after the customer purchases the rice cooker It can also be a motivation to purchase other products in the series by looking at the packing box in which the product is packed. In this way, manufacturers will expand sales of series products, and consumers will purchase coordinated series products.

  2 and 3 show an example in which the present invention is applied to a product packaging box 1 of a rice cooker. The unpacked packing box 1 is provided such that four wall surfaces 4, 5, 6, and 7 are continuous. Further, flaps 2 a, 2 b, 2 c, 2 d constituting the upper surface 2 of the box and upper and lower flaps (not shown) constituting the bottom surface 3 are provided connected to the wall surface. A margin 9 used for assembling the product packaging box 1 is provided at the edge of the front surface 4.

  In the development view of the product packaging box of the rice cooker shown in FIG. 2, the front surface 4 and one side surface 5 of the packaging box are shown. The front side 4 of the packaging box displays a picture showing the appearance of the rice cooker that is stored in large size, its specifications, the name of the manufacturer / sales company, etc. It is displayed. The display is made on the entire surface.

  In the development view of the other two surfaces of the product packing box of the rice cooker shown in FIG. 3, the rear surface 6 and the other one side surface 7 of the packing box are shown. The rear surface 6 displays a photograph showing the appearance of the rice cooker that is stored in the same size as the front surface 4, its specifications, the name of the manufacturer / sales company, etc., and the other side surface 7 is not a stored product but a stored product. The advertising of the products that make up the series is displayed. The advertisement display 8 may be the entire surface or a part of the surface. A necessary explanation is also given. The example in the figure shows an example of a unified series of rice cookers, oven toasters, tea / coffee makers, grill pans, electric kettles, and electric stoves with a uniform color for different products. . On the same surface, a position 10 where a tag is attached is provided.

  By the way, the series to be displayed are standardized colors, for example, “New Employee Series” that collects products that are considered necessary for new employees who start single life, and “New Admission” for new college students. It may be a series composed of related products summarized by some common concept such as “series”. Of course, a series of similar products related to the product contained in the product packaging box, for example, when the product is a vacuum cleaner, advertisements of several types of vacuum cleaners may be displayed.

  Further, in the product packaging box of the present invention described above, a hexahedral cardboard box has been described as an example, but the invention is not limited to a hexahedral one. You can display the series by selecting the face. Further, the product packaging box is not limited to a cardboard box, and may be made of plastic or the like as necessary.

  In the above description, the packaging box for electrical products has been described as an example. However, it goes without saying that the present invention can also be applied to packaging boxes for other products such as tableware and stationery.

FIG. 1 is a perspective view of an embodiment of a product packaging box according to the present invention. FIG. 2 is a development view of the front surface and one side surface. FIG. 3 is a development view of the rear surface and other side surfaces.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Product packaging box 2 Upper surface 2a-2d The flap which comprises an upper surface 3 Bottom surface 4, 5, 6, 7 Wall surface 8 Advertisement display 10 Position where a tag is affixed

Claims (4)

  In the product packing box composed of a polyhedron that accommodates products inside, at least one surface thereof is provided with an advertisement column, and advertisements of products other than the accommodated products are displayed in the advertisement column. And product packing box.   2. The product packaging box according to claim 1, wherein the product packaging box is a product belonging to the same series as the product in which the other product is accommodated.   The product packaging box according to claim 1, wherein the at least one surface is one of side surfaces excluding front and rear surfaces.   The product packaging box according to claim 1, wherein the product packaging box is made of cardboard.

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