JP3104722U - Advertising material for new magazines - Google Patents

Abstract

PROBLEM TO BE SOLVED: To be placed on a display shelf of a new magazine in a bookstore or on a magazine shelf of a stand or convenience store in a station, and to be able to replace a leaflet in which special notes such as the name, price, and content of the new magazine can be replaced, for advertisement. Provide tools.
SOLUTION: The double layer portion 4 having a vertical width 5 of 12 to 20 cm and a maximum width of 6 has the width of a magazine cover to be displayed on an advertisement and has a gap 7 of 1.0 to 1.2 mm. 3 is formed from a transparent hard synthetic resin plate 2 having a thickness of 1.0 to 1.2 mm, the left and right ends 8 of the double layer portion 4 are used as mounting openings 9, and the upper and lower ends 10 and 11 are closed. Of the hard synthetic resin plate 2 forming the double-layered portion 4 from one side of the magazine cover for displaying an advertisement downward from the lower end 11 of the advertisement medium display portion 13. This is a bulletin board advertising medium 1 having a support plate 15 projecting at least 3 cm from the vertical width 14.
[Selection] Figure 2

Description

  The idea of this application is to display advertising shelves such as display shelves for new magazines at magazine stores in bookstores, and new magazines to be installed at the most prominent positions on the top of magazine shelves at convenience stores and station stores, especially advertisements for the first issue. About the tool.

  At the bookstore, various new books and magazines to be sold are displayed in various ways to attract the eyes of buyers. In particular, magazines are released as weekly or monthly magazines as fixed periodical weekly or monthly fixed days and dates, while quarterly and irregular magazines are released at long intervals. These magazines are usually displayed in a designated bookcase location with the cover or spine of a flat or face display.

  However, for the next few days after the new magazine's release date, a cover is placed on the top of the magazine display shelf at eye level to appeal to buyers and visitors coming to bookstores for the new magazine, especially the first issue. At the same time, write special notes such as the name, price and contents of the magazine on a postcard-sized card in a prominent position around the magazine, and hold the lower end of the card with the clip provided at the tip of the stick The advertisement is shown by a card stand or hanging from the ceiling.

  However, there is a problem that the card stand provided at the tip of these sticks is easy to fall over and the drooping of the purchaser's line of sight is slightly higher than the target magazine, so that the line of sight is slightly away from the target magazine.

  In addition, a kiosk at a station or a convenience store has only a small space for display shelves. In such a place, there is often no room for the card stand and no room for hanging advertisements.

  The problem to be solved by the present invention is to replace the problematic card stand as described above with a stand such as a display shelf or a kiosk at a station with a cover of a newly published magazine on the upper stage of a magazine display shelf at a bookstore. Another object of the present invention is to provide a bulletin board that can be stably installed on a magazine shelf of a convenience store or a convenience store and that can be replaced with a leaflet describing special notes such as the name, price, and contents of a newly published magazine to be advertised.

  Means of the present invention for solving the above-mentioned problems are as follows. The vertical width 5 is 12 to 20 cm, the horizontal width 6 is the maximum width of the magazine cover to be displayed, and the gap 7 is 1.0 to 1.2 mm. A double layer part 4 consisting of front and back is formed from a transparent hard synthetic resin plate 2 having a thickness 3 of 1.0 to 1.2 mm, and left and right ends 8 of the double layer part 4 are opened to form a mounting opening 9. The upper end 10 and the lower end 11 of the double layer portion 4 are closed, and a leaflet-shaped advertising medium 12 is inserted from the side of the mounting opening 9 at the left and right ends 8 so as to be exchangeable. The hard synthetic resin plate 2a on one side of the hard synthetic resin plate 2 forming the double layer portion 4 of the advertisement medium display section 13 is placed on the lower surface 11 of the advertisement medium display section 13 in the direction of the magazine cover for displaying the advertisement. A support plate 15 having a length protruding at least 3 cm from the vertical width 14 is formed. A posting tool 1 of the new book magazine advertising medium, characterized in that there.

  The means of claim 2 is that the left and right ends 8 of the double layer portion 4 are provided with cuts 16 for inserting a finger surface having a radius of 1.4 to 1.8 cm into at least one surface of the hard synthetic resin plate 2 at at least one end 8a. 2. A bulletin board 1 for an advertisement medium of a newly published magazine according to claim 1, wherein the bulletin board has an advertisement medium.

  This invention is a new magazine that can be inserted into the back of a new magazine to be displayed with a cover on the top shelf at the height of the eye, such as a magazine sales display shelf at a bookstore, a station stand or a convenience store. The present invention is a bulletin board for an advertisement medium, and the present invention has excellent effects such as accurately indicating a newly published magazine to be advertised and allowing the advertisement medium to be replaced without falling over.

  The best mode for carrying out the present invention will be described below with reference to the drawings. FIG. 1 shows a bulletin board 1 according to the present invention, and FIG. 2 shows a book shelf upper stage at the eye-catching eye-height position of a magazine sales display shelf of a bookstore, a station stand or a convenience store. FIG. 2 is a schematic diagram showing the bulletin board 1 of the present invention in which a newly published magazine 17 and an advertisement medium 12 displayed at 18 are mounted.

  In the display device 1 of the present invention, a transparent hard synthetic resin plate 2 whose material is an acrylic resin plate or another resin plate has a thickness 3 of 1.0 to 1.2 mm. The reason why the thickness 3 is set to such a thickness is that the thickness is such that it can be stably and stably mounted on the rear part of the magazine to be displayed. The display device 1 of the present invention is formed of an advertising medium display section 13 composed of an upper double layer section 4 and a support plate 15 serving as a lower leg section.

  Among these, the size of the advertising medium display section 13m composed of the double layer section 4 is such that the vertical width 5 is 12 to 20 cm and the horizontal width 6 is the maximum width of the magazine cover to be displayed. That is, the maximum width is A4 for an A4 magazine, and the maximum width is A5 for an A5 magazine. The double layer part 4 of the advertising medium display part 13m is composed of two transparent hard synthetic resin plates 2 on the front and back, and has a gap 7 of 1.0 to 1.2 mm between the two fronts and backs. The front and back double layer portions 4 are folded back from the transparent hard synthetic resin plate 2 having a thickness 3 of 1.0 to 1.2 mm with the upper end 10 of the double layer portion 4 as a folded portion, and the lower end of the folded double layer portion 4 is formed. A spacer 19 made of the same transparent hard synthetic resin plate 2 having the same thickness of 1.0 to 1.2 mm is inserted into and joined to 11 to form a gap 7 of 1.0 to 1.2 mm between the double layer portions 4. .

  The left and right ends 8 of the gap 7 in the double layer portion 4 are opened to form a mounting opening 9. On the other hand, the upper end 10 and the lower end 11 of the double layer portion 4 are closed as described above. The mounting openings 9 at the left and right ends 8 are openings for inserting a leaflet-shaped advertising medium 12 from the side. At least one end 8a of the left and right ends 8 having the mounting openings 9 is provided with a finger surface having a radius of 1.4 to 1.8 cm on at least one surface of the front and back hard synthetic resin plates 2 forming the same. A notch 16 for insertion is formed. Due to the formation of the cuts 16, the leaflet-shaped advertisement medium 12 attached to the advertisement medium display section 13 of the double layer section 4 can be easily taken out when the exchange is performed. The cut 16 may be formed by cutting out the same position of the two hard synthetic resin plates 2 on the front and back of the double layer portion 4. In this case, the advertisement medium 12 can be exchanged by pinching it with a fingertip, and the handling is further improved.

  In the advertising medium display section 13 composed of the double layer section 4, one of the front and back surfaces of the hard synthetic resin plate 2 forming the double layer section 4, for example, the hard synthetic resin plate 2 a on the back side is attached to the advertising medium display section 13. The rigid layer 2a protrudes downward from the lower end 11 of the double layer portion 4 and serves as the support plate 15. The length of the support plate 15 is set to protrude at least 3 cm more than the vertical width 14 of the magazine cover to be displayed in the advertisement. The medium 12 is to be posted.

FIG. 2 is a perspective view showing the display device 1 of the present invention. FIG. 1 is a schematic diagram showing a bulletin 1 having a newly published magazine 17 and an advertising medium 12 displayed on an upper shelf 18 of a magazine sales display.

Explanation of reference numerals

DESCRIPTION OF SYMBOLS 1 Bulletin board 2 Hard synthetic resin board 3 Thickness 4 Double layer part 5 Vertical width 6 Width 7 Gap 8 Left and right end 9 Mounting opening 10 Upper end 11 Lower end 12 Advertising medium 13 Advertising medium exhibition part 14 Vertical width of magazine cover 15 Support plate 16 Notch 17 Magazine 18 Display shelf top 19 Patch plate

Claims (2)

The vertical width 5 is 12 to 20 cm, the horizontal width 6 is the maximum width of a magazine cover to be displayed on an advertisement, and the double layer portion 4 having a gap 7 of 1.0 to 1.2 mm is formed of a double layer portion 4 having a thickness of 1. It is formed from a transparent hard synthetic resin plate 2 having a thickness of 0 to 1.2 mm, the left and right ends 8 of the double layer portion 4 are opened to form a mounting opening 9, and the upper end 10 and the lower end 11 of the double layer portion 4 are closed. The advertisement medium 12 in the form of a leaflet is inserted and exchangeable from the side of the mounting opening 9 at the left and right ends 8 so that the double layer portion 4 is formed in the advertisement medium display portion 13 and the double layer portion 4 of the advertisement medium display portion 13 is formed. A support plate having a length such that one hard synthetic resin plate 2a of the hard synthetic resin plate 2 to be protruded downward from the lower end 11 of the advertising medium display portion 13 below the vertical width 14 of the magazine cover to be displayed. 15 advertising media for new magazines示具 1. The left and right ends 8 of the double layer portion 4 have cuts 16 for inserting a finger surface having a radius of 1.4 to 1.8 cm into at least one surface of the hard synthetic resin plate 2 at at least one end 8a. Item 1. A display device 1 for an advertisement medium of a newly published magazine according to Item 1.

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