JP3065541U - Sales promotion display - Google Patents

Abstract

(57) [Summary] [Problem] In stores such as department stores and superstores, there are displays using a television for sales promotion. However, the sales promotion display using the conventional television has been turned into a rut and has become less interested by consumers. It is an object of the present invention to provide a sales promotion display that can attract consumers passing near the display and receive an explanation. An opening is provided in the decoration of a screen, and a monitor for displaying a sales promotion image is provided behind the opening.

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to a display that can be installed in a store to enhance the effect of product sales promotion while explaining and promoting the product to consumers.

[0002]

[Prior art]

 In general, it is said that about 30% of consumers who come to department stores and superstores decide which brand to buy, and most of them decide what to buy based on products or advertisements that can be seen after entering the store. For such consumers, sales promotion displays that explain and advertise products to consumers on the spot are very effective. In other words, for consumers, if a product description or promotion is made to a place where the product to be purchased has not yet been decided, even if the product was not intended to be purchased, it will be purchased.

[0003] Sales promotion displays installed in stores include those that appeal to consumers, those that appeal to consumers, and those that appeal to both eyes and ears of consumers. Those that appeal to the eye are hop advertisements such as posters and stickers printed with photos and text, and those that appeal to the ear are those that play a recording tape on which a product description is introduced on a recording deck. The most appealing thing is to play video software with product descriptions on a VCR and display it on a TV.

[0004] An appealing item, such as a poster, describes the product in detail, so that consumers who see the poster fully understand the product and decide whether or not to purchase the product. It will be considered. In other words, an appealing sales promotion, such as a poster, is very effective if the intention of the person who wants to purchase the product matches the description. However, posters have no sales promotion effect even if a consumer who wants to purchase the product passes near the poster and does not see it.

[0005] In the case of using a recording tape, since a sound explaining a product is played from a recording deck, if the consumer passes through the recording deck, the consumer naturally hears the sound. In other words, regardless of whether you want to buy the product or not, the sound will be heard by all nearby consumers, which has a sales promotion effect not found on posters. Making sound also has the function of activating the atmosphere inside the store. However, the effect of sales promotion on audio tapes is not as detailed as posters, and when consumers do not hear what they want to hear, they have no impression on consumers. Has limitations. In short, recording tapes have the effect of stopping consumers passing by, but have the disadvantage of not being able to fully explain the products.

[0006] Both the poster and the audio-tape are used to advertise by video because they make a sound and attract the attention of the people, so they can stop the passing consumers and further appeal to them and explain the product in detail. There is a feature that combines the effects of By the way, in the conventional video advertising, a television on which a video image is projected is installed near a product to be advertised, that is, only the television itself is installed.

[0007]

[Problems to be solved by the invention]

 However, video advertising has become so popular lately that consumers are becoming indifferent when they pass by, and special sales promotions have lost their effectiveness. The present invention makes use of the features of a TV that has the effects of both a poster and a recording tape by appealing to the eyes and ears, and promotes sales on TVs by enriching the store with fun and beautiful interior equipment. The aim is to provide a promotional display where consumers who are not interested in the business will want to see it.

[0008]

[Means for Solving the Problems] The inventor of the present invention concludes that ordinary people are familiar with television at home, but what happens when an image is projected on a place other than a television or when spoken from the vicinity. The present invention has been completed by focusing on the psychology of human beings, who carelessly look at them.

In the present invention, a partition is decorated, and the decoration of the partition has an opening formed therein, and the image recorded on the image recording device can be projected at a position away from the opening. It is a sales promotion display that has a monitor and a shield between the opening and the monitor that covers unnecessary parts.

[0010]

[Embodiment of the invention]

 The screen of the present invention must be larger than the monitor and large enough to cover the monitor. When the monitor is a television, for example, the size of the partition should be such that it can cover not only the periphery of the television but also the rear of the television. When using a TV as a monitor, if the rear of the TV is visible and uncomfortable, the entire TV may be stored in a box-shaped container.

The decoration applied to the partition in the present invention is a decoration in which a picture or a character is written on a three-dimensional object having an uneven surface, or a picture or a character is written on a flat surface.

The video recording device used in the present invention is a device such as a video tape or a video disk that can easily record and broadcast, and the monitor is a television, a personal computer, etc. that projects the video from these video recording devices. CRTs and LCD monitors.

In the present invention, the monitor is installed at a position substantially parallel to the monitor, slightly away from the opening in the depth direction. When the monitor is placed away from the opening in this way, the image of the monitor installed at the back of the opening becomes clearer and the sense of presence increases. In other words, if the TV is installed in a bright store, the monitor will be difficult to see due to lighting and reflections on the glass surface.However, if the monitor is installed a little deeper, the effects of lighting and reflection will be eliminated and the monitor image will be easier to see. . Also, when speaking from a monitor installed in the back of the opening, the person watching the image on this monitor will feel as if they were talking to one another from the back of the opening. Become.

In the present invention, since the monitor is set apart from the opening, a gap is formed between the opening and the monitor, so that unnecessary parts such as a cavity portion of the screen and a bracket for attaching the monitor can be seen. Therefore, in the present invention, a shield is installed between the opening and the monitor. As the shield used in the present invention, any shield can be used as long as it conceals the air gap.For example, a box-shaped shield is installed, or if the partition is thick, the thick part of the partition is shielded. You can make things.

If the monitor is smaller than the opening or the monitor is difficult to see due to the design of the screen and the distance between the monitor and the opening is too large, installing a sheet lens on the front of the monitor will allow the monitor to display images. It can be made larger or closer to the opening. When a seat lens is installed on the entire monitor, the seat lens is also installed at a position away from the entrance to adjust the focal point and magnification, as well as to prevent the reflection of the surroundings and create a sense of realism.

[0016] The decoration applied to the partition may be any decoration, but a decoration related to a product intended for sales promotion is preferred. In other words, as the decoration, a product that directly images a product to be sold, a product related to the product, or an image of a product character is suitable. The images displayed on the monitor are the animals related to the products to be promoted, the people involved in the manufacturing, or the direct shots of the production scene, etc., or those edited, composed, or animated. is there .

The three-dimensional decoration applied to the partition in the present invention is an image of a container of a product, a building related to the product, or the like on the partition. For example, in order to promote the sale of milk, a three-dimensional image of a milk pack is used as a decoration, and an opening is formed in the milk pack, and a television is installed behind the opening. And the videotape shows the cows on the ranch speaking in a human voice or animated cows, and recommends milk to consumers who are watching the monitors. Milk-hateful children are then glad to be offered milk by cows, and want to drink milk sold near this display. In addition, three-dimensional decorations are used to advertise liquor, with the image of a recommended barrel being used as a decoration, and on a videotape Mr. Tori, a native of the region, said in a national language, "The liquor I made is very delicious. Please drink by all means. " Then, the people who like sake can proceed from the brewer who actually made the sake, so they will surely think that it must be delicious. For the promotion of rice sales, decorations were used to image rice bale, and in the video, a fat rat would say, "The rice from XX is delicious and so fat."

[0018] An example of a two-dimensional example of the decoration applied to the partition in the present invention is a drawing of a Kabuki-za theater stage on the surface of the partition for promoting the sale of kimono. On the screen, seats and flower paths are drawn, and an opening is formed in the center of the decoration. In addition, on both sides of the opening of the opening, a reduced curtain of a real Kabuki curtain is hung. From the monitor, a Kabuki woman actor talks about the goodness of the kimono in a woman tone. Then, a famous Kabuki actor would recommend the kimono, and those who wanted it would buy it here.

[0019]

【Example】

 Hereinafter, the present invention will be described with reference to the drawings. FIG. 1 is a partially cutaway perspective view of the present invention, FIG. 2 is a front view of the present invention, and FIG. 3 is a side sectional view of the present invention.

The display for sales promotion shown in the examples is for sales promotion of milk, and the partition is three-dimensionally decorated. The partition 1 has a three-dimensional decoration 2 in the image of a milk pack. An opening 3 is formed in the decoration 2, and a television 5, which is a monitor 4, is installed behind the opening. An image reproduced by a video deck (not shown) is displayed on the television 5.

The opening 3 has substantially the same size as the screen of the monitor 4. A slit 6 is formed below the opening 3 of the partition 1. The slit is for letting out the sound coming out of the speaker 7 of the television.

A container 8 for concealing the television 5 is provided behind the partition 1. The television 5 is attached to a mounting opening 9 formed in the container 8.

A box-shaped shield 10 is provided between the opening 3 and the monitor 4. The shield covers an unnecessary portion such as a hollow portion of a decoration, an operation portion of a television, and a bracket portion. In other words, if a shield is placed between the opening and the monitor, only the monitor can be seen directly, further increasing the sense of presence.

Next, the state of sales promotion in the sales promotion display of the present invention having the above-described configuration will be described. The video recorded in the video software is played on a VCR (not shown). The video played on the VCR is an animated version of a cow released on a ranch, and the voice of a human talks about the deliciousness of milk, its good health, and the fact that it becomes bigger. When this image is displayed on the television 5 which is a monitor, the image is clearly displayed because the monitor is behind the decoration. This display is to be installed at the milk sales corner. People passing by near the display can hear the voice from the decoration that shaped the milk pack. . There is a milk pack near this display, and since the display talks about milk, people tend to buy a milk pack. Also, the opening is not so large that many people cannot be seen at once and a small number of people are looking in, so other people are intrigued by the interest of "what are you looking at?" I want to see. And when one person finishes peeping, the next person will peep, and the peeping person will change from one to the next, and eventually many people will peek, and the effect of sales promotion will increase. Become.

[0025]

[Effect of the invention]

 As described above, the sales promotion display of the present invention draws the attention of consumers passing nearby by making a sound such as a recording tape, while explaining the product sufficiently like a poster. In addition, unlike the means of promoting sales on TVs that have recently been converted to a rut, it can attract consumers, so that sales can be promoted to many consumers. It has excellent effects.

[Brief description of the drawings]

FIG. 1 is a partially cutaway perspective view of a display of the present invention.

FIG. 2 is a front view of the display of the present invention.

FIG. 3 is a side sectional view of the display of the present invention.

[Explanation of symbols]

 1 screen 2 decoration 3 opening 4 monitor 5 television

Claims (3)

[Utility model registration claims] 1. A decoration is applied to a partition, and an opening is formed in the decoration of the partition, and an image recorded on a video recording device can be projected at a position away from the opening in a depth direction. A sales promotion display comprising a monitor, and a cover for covering unnecessary portions between the opening and the monitor. 2. The sales promotion display according to claim 1, wherein said decoration is a three-dimensional decoration or a two-dimensional decoration. 3. The display according to claim 1, wherein a sheet lens is provided on a front surface of the monitor.