JP3040769B1 - Sales price differentiation system by customer-specific management - Google Patents

Abstract

[Summary] [Problem] Conventionally, in stores, merchandise discounts have been given to customers by a method such as a friend's party or a free cart. However, since it is a one-dimensional discount and discounts at the store's discretion, the discount rate is low, and there was a problem with discounts for excellent customers and discounts similar to customers who only come to the store during the weekend. . SOLUTION: The present invention relates to a product / product for each manufacturer or product group.
Enter customer information and set a discount rate for each manufacturer or product group according to the total price of each manufacturer or product group of products purchased by the customer in the past, and according to the discount rate when the customer purchases the product In addition, the discount from the sales amount of the product for each manufacturer or product group is characterized. Depending on the purchase price of the product for each manufacturer or product group, the discount amount will increase, so the frequency of customer visits will increase, customers will be able to receive discounts just by purchasing products of their favorite manufacturers, etc. This is a setting for each group, and has the effect that discounts can be made larger with the cooperation of manufacturers and the like.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a department store, a mass retailer,
The present invention relates to a selling price differentiation system by customer-specific management applicable to all retail businesses such as specialty stores.

[0002]

2. Description of the Related Art At present, department stores and the like strive to secure customers by various methods. For example, in a transaction form in which a customer is discounted at a predetermined rate from the sales amount as a service to the customer, the customer selects a discount rank when joining a certain service, obtains a membership cart, and when shopping, the customer presents the membership cart. There is a way to get a discount according to the rank. In addition, there is a method in which a discount is provided in advance according to the amount of the cargo cart, such as a cargo cart. Further, there is a system in which a point is added and added for each purchase amount, and a predetermined discount amount is discounted from the purchase amount according to the accumulated points to reduce the points.

[0003] Among the above-mentioned systems, there are inventions of the following documents as inventions relating to a system for differentiating sales prices by management by customer. Japanese Patent Application Laid-Open No. 9-97386 discloses a sales registration apparatus, the content of which is calculated in advance from a rebate rate corresponding to the cumulative purchase amount, and performs a product registration process.
If the customer is a member, the customer data, which is the member number, is read from the customer file. The rebate amount read out is subtracted from the total purchase amount, and the calculated amount is displayed. The rebate amount is written in a customer file. Japanese Patent Application Laid-Open No. H10-289383 discloses a transaction processing method and system and a storage medium storing a transaction processing program. The content of the content is entered by inputting customer information, and multiple points are set in accordance with a customer transaction. , A predetermined rank is determined, and the sales amount is discounted at a predetermined rate according to the rank.

[0004]

The above-mentioned document is to input customer information and set a discount amount according to the customer information. The information for each customer is known, and the service is provided for each customer. There are advantages that can be provided. However, it was not possible to know the tendency of each customer's frequently purchased products or favorite products, and it was not possible to provide detailed services.

[0005] In addition, both are discounted according to the purchase price of the product in the same or affiliated store,
Since the type of product, product group, manufacturer, and brand of the product are not limited, the discount application range is wide, but the discount rate is low. Also, discounts are made at the discretion of stores such as department stores,
Similarly, the discount rate was similarly low because there was no cooperation from companies that actually manufacture and wholesale products.

[0006] Further, during the special sales period of a bargain shop or the like, the store is busy, and the service to excellent customers has naturally declined. Further, after the end of the special sale period, the number of customers who change to other stores and the like is extremely large, and the customers who change to other stores and the like are often not thoroughly serviced to excellent customers. Particularly good customers are dissatisfied with the same services as pass-by customers and customers who come to the store only during the special sale period that is held several times a year, which hinders the fixation of customers.

[0007] The present invention has been made in view of the above circumstances, and is discounted according to the purchase price of a product for each manufacturer or product (hereinafter, referred to as a manufacturer, etc.) or a product group.

[0008] For example, when choosing clothes, customers often have their favorite manufacturers. In this case, a discountable manufacturer or the like is set according to the purchase price of a customer who has purchased a product such as a favorite manufacturer. As a result, the customer can receive a greater discount only by purchasing the product of the manufacturer or the like that he or she likes, amplifies the purchase will, and leads to the acquisition of excellent customers. In addition, manufacturers who do not normally provide discounts and the like can receive discounts through this discount service, which amplifies their willingness to purchase and leads to the acquisition of excellent customers. In addition, companies such as manufacturers cooperate with discounts, which leads to an increase in sales.

[0009]

SUMMARY OF THE INVENTION According to the present invention, the more the customer purchases a product of a favorite manufacturer or the like, the greater the discount amount, the more frequently the customer visits the store, the more the customer can acquire, and the more the customer can acquire. It is characterized by the fact that discounts can be obtained simply by purchasing products from favorite manufacturers, etc., and the setting is made for each manufacturer, etc., and that discounts can be greatly increased with the cooperation of manufacturers.

Claim 1 is a system for differentiating sales prices based on customer-specific management, in which merchandise information of a maker or the like and customer information are input, and the customer receives the total price of the maker or the like in the past for each maker or the like. A discount rate is set for each maker, etc., and when the customer purchases a product of the maker, etc., a predetermined rate is discounted from the sales amount of the product for each maker, etc., according to the discount rate. This is a sales price differentiation system based on customer-specific management.

[0011]

DESCRIPTION OF THE PREFERRED EMBODIMENTS In the case of the present invention having the above-described configuration, data of a product or a product group of a maker or the like of a customer who has visited the store in the past is stored in the computer.

When a customer actually visits a store and purchases a product, the customer data is read out using a member cart or the like, and the purchased product is registered. The discount rate for each manufacturer or each product group is read out based on the purchased product registration and customer data. Then, at the time of actual product purchase, a discount amount is set according to the discount rate, and the product is discounted. Therefore, it is possible to automatically perform discounts based on the purchase price of each customer and the product purchase history of each product group for each customer's past manufacturer, etc., and handling can be made very simple. Also, instead of the conventional one-dimensional discount system such as the conventional discount for each purchase price or point cart, it is a multidimensional discount system, and different discount patterns can be set by the number of members depending on the setting method. Since the discount can be made very finely, it is possible to provide a discount according to each customer's favorite product, frequently purchased product, and the like. At this time, financial data and the like are also automatically generated, and are used as settlement data in financial accounting with a manufacturer / enterprise.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the processing in a store according to the present invention will be described below.

FIG. 1 is a diagram showing an example of a mechanical configuration of the present invention. 1 is POS (point-off-sales). 2 is a display section for the clerk, such as product manufacturer name, product group name, product name, price,
The total amount and various messages can be displayed.
Reference numeral 3 denotes a display unit for the customer, similar to the display unit 2 for the clerk, such as a product maker name, a product group name, a product name, a price, a total amount,
Various messages can be displayed. Reference numeral 4 denotes a key port, which can instruct the shift to the next step and instruct the printer 5 to print on a receipt. Reference numeral 6 denotes a disk provided with a control program and each storage area. A discount setting for each manufacturer, a discount setting for each product group, a product and a customer setting, and the like are set and stored in the disk 6 in advance.

FIG. 2 is a flowchart showing an example of the settlement process according to the embodiment of the present invention. First, the purchased product is registered by the customer in the purchased product registration S1 (Step 1), and the process proceeds to the cart loading S2 (Step 2). In the cart read S2, it is determined whether or not the reading of the member cart or the like by the magnetic cart reader 7 has been performed. When member cart ゛ etc. are read,
Customer data such as a member number can be displayed to the customer by the customer display unit 3. If the reading of the member cart or the like is not performed, the customer is determined to be a non-member, and the display shifts to the purchase amount display S3 (Step # 3). In the purchase amount display S3,
The total purchase price of the merchandise purchased by the customer by the purchased merchandise registration S1 is displayed on the display unit 2 for the clerk and the display unit 3 for the customer, and the process proceeds to the settlement process S4 (Step # 4). In the settlement process S4, the payment amount is received from the customer, the settlement process such as change calculation is performed, the settlement result is printed and issued on the receipt by the printer 5, and a series of processes for the non-member customer is completed. Purchased product registration S1
In this example, a customer brings goods into a receipt and performs a purchased goods registration process for all the brought goods.

Regarding the purchase commodity registration S1, specifically, the POS 1 is automatically determined for each maker or the like and for each commodity group, and the purchase commodity is registered. Of course, you can change this setting,
It can be changed freely according to the circumstances of each store.

When the member cart or the like is read and the customer is determined to be a member, the customer data is read S5 (step
Move to 5). In the customer data reading S5, the customer data such as the member number read in the cart loading S2 is read from the customer file stored in the disk 6, and the discount amount is automatically calculated.
Shift to S6 (Step # 6). In automatic calculation of discount amount S6,
A discount rate is set based on the total purchase price of this time by the purchase product registration S1 and the product purchase history of each customer's past manufacturer, product group, etc. by the customer data reading S5, and the actual discount amount is calculated from the discount rate. Then, the actual discount amount is subtracted from the total purchase amount of the customer this time, the current charge amount is calculated for the customer, and the process proceeds to the charge amount display S7 (Step # 7). Invoice amount display
In S7, the billing amount is displayed on the display unit 2 for the clerk and the display unit 3 for the customer, and the flow proceeds to a settlement process S8 (Step 8). In the settlement process S8, when the clerk receives the payment amount from the customer and makes the payment by the key port 4, the clerk performs a settlement process such as a change calculation, prints the settlement result on a receipt with the printer 5, issues it, and updates the customer data S9 (step).
Move to 9). In customer data update S9, purchase product registration S1
And the total purchase price is newly registered as customer data, and a series of processing ends. Of course, the specific configuration is not limited to this embodiment.

The customer's data can be updated, for example, immediately, daily, weekly, monthly, etc., depending on the circumstances of each store, and can be changed freely.

FIG. 3 is a table showing an example of a discount mode according to the present invention, wherein the vertical axis represents a product category or a shop in a store.
The horizontal axis represents stores or manufacturers. A part with a circle indicates that it is eligible for discount.In the case of FIG. 3, all sales at all stores (for example,
In the case of department stores, this refers to all stores including the head office and branches. ) And ○ for all sales and departments of own store. That is, it indicates that all products at all stores are eligible for discount.

Looking at each maker / enterprise, the maker / centre A
In the case of the company, it is the same as the DC plant A company, and there is a circle in another place of the DC plant company A company. In other words, the customer places the product of DC Plant A in a store where the system of the present invention is introduced (hereinafter, referred to as a store).
Inside the store. ) When purchased at the shop of DC plant A company,
Not only are discounts available for all merchandise at all stores mentioned above, but also discounts are available for brands of manufacturer Penta A.

Subsequently, in the case of the manufacturer Henta Kosha (hereinafter referred to as Kosha), there are circles for women's clothing, women's underwear, men's clothing, and children's clothing of all sales, and they are classified by product group (by product group). Also has ○ in the same product category, but only for women's underwear, there is a ○ for each plant. In other words, when a customer purchases Kosha products in a store, not only will discounts be provided for all products in all stores described above, but also discounts on all sales of Kosha products in stores, For women's underwear, you can also receive discounts for products of Kosha's products. Hereinafter, similarly, in the case of other companies, discounts can be received according to the discount method of each company.

FIG. 4 is a table showing a detailed discount form of the manufacturer Pentad E in FIG. The vertical axis represents the product category, and the horizontal axis represents the product group. As in Fig. 3, a part with a circle indicates that it is eligible for discount, and in the case of Fig. 4, all sales have a circle (Fig.
This indicates that all products of Company E are eligible for discount. In addition, for example, when a customer purchases women's clothing, there is a circle in the list of women and women, so that women's clothing can be discounted in a group of women and women's products. However, if the customer purchases men's clothing and men's accessories, discounts on men's clothing can be received for men's goods, but discounts on men's accessories except for the above-mentioned discounts on all products of Company E can be received. Absent.

As described above, a very detailed discount system can be set for each manufacturer and each product group.

FIG. 5 is a schematic diagram showing a connection state with the head office / headquarters, district / region and other stores according to the present invention. 8 is a host server, 9 is a router connecting each host server 8 and the host store controller 10.
(Relay device). The discount information performed in each store described above is sent to the head office and other stores via WAN (Wide Area Network) and LAN (Local Area Network). In addition, 11 represents a server and 12 represents a discount rate data. 13 is a customer discount rate inquiry terminal,
It is a terminal that the customer can know by himself / herself by referring to the current discount rate in the customer's own member cart or the like.

[0025] Further, by making the system of the present invention in the form of a hoster, a web fret or the like in a store, the willingness to purchase is stimulated and a further effect is obtained.

[0026]

According to the present invention, a discount rate for each maker or the like is entered according to the total price of each maker or the like of the maker or the like that the customer inputs in the past by inputting the product information and the customer information of the maker or the like. Is set, and when the customer purchases a product from a manufacturer or the like, the sales amount of the product for each manufacturer or the like is discounted at a predetermined rate according to the discount rate. Therefore, the discount amount increases depending on the degree of purchase of the product by the manufacturer, etc., so that the frequency of customer visits increases, that the customer can acquire, that the customer can receive a discount simply by purchasing the product of the favorite manufacturer, etc. This is a setting for each unit, etc., and has an effect such that a greater discount can be obtained with the cooperation of manufacturers and the like.

[Brief description of the drawings]

FIG. 1 is a diagram showing a mechanical configuration example of the present invention.

FIG. 2 is a flowchart illustrating an example of a settlement process according to the embodiment of the present invention.

FIG. 3 is a table showing an example of a discount mode according to the present invention.

FIG. 4 is a table showing a detailed discount form of DC Plant E in FIG. 3;

FIG. 5 is a schematic diagram showing a connection state with a head office / headquarters, a district / region, and another store of the present invention.

[Explanation of symbols]

 1 POS 2 Display for clerk 3 Display for customer 4 Keyport 5 Printer 6 Disk 7 Magnetic cart writer 8 Host server 9 Router 10 Host store controller 11 Server 12 Discount rate data 13 Customer discount rate inquiry terminal S1 Purchased product registration S2 cart Read S3 Purchase amount display S4 Settlement process S5 Read customer data S6 Automatic calculation of discount amount S7 Billing amount display S8 Settlement process S9 Update customer data

──────────────────────────────────────────────────続 き Continued on the front page (58) Fields investigated (Int. Cl. ⁷ , DB name) G07G 1/00-5/00 G06F 17/00 G06F 19/00 G06F 17/60

Claims (1)

(57) [Claims] Claims: 1. In a selling price differentiation system based on customer-specific management, product information and customer information of a maker / factory are input, and according to the total price of each maker / factory of a maker / factory product purchased by a customer in the past. Therefore, a discount rate is set for each maker / factory, and when the customer purchases a product of the maker / factory, a predetermined rate is discounted from the sales amount of the product for each maker / factory according to the discount rate. A distinctive selling price system by customer-specific management.