JP2651139B2 - Product information display device - Google Patents

Description

Description: TECHNICAL FIELD The present invention relates to a product information display device.

BACKGROUND OF THE INVENTION It would be advantageous to be able to publicly display a large number of commodities so that a customer can determine if they need the help of a salesperson so that they can be easily noticed. In other words, it is possible to reduce the cost of the inventory, reduce the amount of goods brought into the warehouse and the amount of handling, reduce the risk of thieves, and further reduce the loss caused by aging stores and old products. It is. There are various countermeasures for such problems.

One measure is to add many security systems to the retail location. This security includes monitoring and alarm systems. However, this countermeasure has a problem of reducing the scale in order to prevent a thief, and a problem of creating a tendency to create an atmosphere of customer distrust that does not contribute to sales.

Other measures, which are common today,
For example, to hold down products displayed in many catalog exhibition showrooms. In this countermeasure, there are problems such as the size of the inventory, handling, and loss due to old products. On the other hand, usually only one display means is used until worn out, and may even be stolen during a showroom display.

DISCLOSURE OF THE INVENTION The present invention obviates the need to display products to customers at retail stores, while providing information by means of product information display means such as cards, bags, or similar tactile members. The product information display means referred to here has strong specifications, attractively advertises the availability of the product, and informs the customer of information on the product. The product information display means are arranged in a row at a high density, and are arranged in a large number so as to be individually viewed. In the present invention, the product information is displayed by moving the product information display means instead of checking the actual sample. Further, according to the present invention, the handling corresponding to the handling by the clerk is unnecessary, and the floor occupation area required for displaying the actual product is also unnecessary.

The product information display device according to the present invention includes support means for supporting the product display means for each item. The product display means displays product information on its front and back surfaces, and is supported in a state where it can be viewed at high density and individually. Further, each display means is adapted to be manually moved by the customer, thereby enabling the customer to read all the information provided on the display means.

The support means according to the present invention is manufactured by extrusion molding, and cooperates with the product information display means so that the information can be easily read. The support means comprises a flexible mounting means or second support.
The presence of the flexible attachment means allows each product information display means to be moved freely. This support means can be configured as a long extruded product which is mounted on a wall or other mounting surface so that each product information display means can be seen. The support means comprises a relatively rigid first support to which the flexible mounting means is connected. The flexible mounting means is composed of a number of flexible strips, that is, divided members. Each of the flexible strips extends from the first support portion and is detachably connected to a free end of the flexible strip with a second connection means extending a predetermined length along the longitudinal direction of each of the information display means. Mounting means, that is, first connecting means.

A product of particular interest to the present invention is an unrecorded videotape. Recently, tapes containing concerts, movies, and more have been distributed in cassette cases. And this cassette case contains the content, the names of the artists and producers, or
Information or labels, such as plots, critiques, and / or awards, are provided to assist in the selection. Retailers can store cassettes on shelves that anyone can access, or they can keep them behind a counter. In this way, the impression of sale by the product display means is substantially reduced. When tapes are lent, the cassette is often removed and only the case is displayed on the shelf. Then, the case is taken to the checkout counter, where the tape and the case are matched. The alternative of whether to openly display cassettes and cases together or openly display cassettes with special cases, a good trust in other security guarantees to secure the store Is required. All of the above implementation methods have problems that must be solved according to time and sales floor area, or according to limited implementation,
There is a problem that tape procurement is basically limited to special stores.

ADVANTAGE OF THE INVENTION According to this invention, the video cassette sold with a cassette case or without a cassette case can be displayed in an easily conspicuous form. The information displayed on the case is displayed on the product information display means. The product information display means displays information on its front surface and its back surface. These merchandise display means need not be packed together with each videotape, but can be supplied from a predetermined distribution center to each retail store. These product information display means are mounted on a series of long support members in a manner of being hinged respectively. The customer can select a product by looking at the product information display means arranged in a line. That is, by turning over the hinged product information display means, it is possible to read the product information contained on the front and back surfaces, and thereby select and obtain the product at checkout having a real cassette. A slip with a product number specified for check-out can be provided in a place where the product information display means is located. Alternatively, other means can be used for the customer's product selection.

Examples Hereinafter, examples of the present invention will be described in detail.

FIG. 1 shows a part of an information display device according to a preferred embodiment of the present invention. The rail 10 constituting a preferred support is made of synthetic resin and has a wall W
Are fixed by screws 14. The screws 14 are attached at regular intervals in the horizontal direction. As shown in FIGS. 1 and 3, the rail 10 has an upper rib 16 and a lower rib 18 integrally. Recesses R are formed between the ribs 16 and 18 and the wall W, respectively. The lips 26 'and 28' of the support means 20 are mounted in these recesses R by a snap fitting method or a sliding method. The support means 20 has a relatively complicated cross-sectional shape. This cross-sectional shape is formed by extrusion. The support means 20 comprises different parts 24, 24 ', 24 "having different mechanical properties for the following reasons.

Portion 24 has an upper flange 26 and a lower flange 28. These flanges 26, 28 have said lips 26 ', 28' received in respective recesses R, R. These flanges 26 and 28 are respectively connected to rails 10 made of synthetic resin.
The ribs 16 and 18 are arranged at an appropriate distance from each other so as to snap-fit from the outside. The part 24 is made of a relatively hard synthetic resin, and the part 24 ′
Manufactured integrally with 24 "by extrusion. Portion 24 'is relatively flexible. Portion 24" is less flexible than portion 24' but more flexible than portion 24. Rich in These mechanical properties of several parts can be realized by introducing in parallel the material having the required properties in the extrusion process into the extrusion device.

The part 24 constitutes a long support means for supporting the product information display means 36 in a row, so that the customer can read the information displayed on the surface of each display means attached to the support means 24. You can see. Each display means 36 can be manually rotated upward to the position indicated by the dashed line 43 by the arrow A. Then, the information displayed on the back of the display means 36 is visible to the customer. This manual difference can be made by the presence of flexible attachment means constituted by sections 24 ', 24 ".
Is divided into a number of individual attachment means. These individual attachment means are arranged in series over the length of the support means 24,
When these lengths are accumulated, they become substantially equal to the length of the support means 24. That is, the width dimension of each of these individual mounting means corresponds to the width dimension at which the support means 24 is divided. Each notch 38 separates individual mounting means consisting of said parts 24 ', 24 ". That is, each notch 38 separates adjacent individual mounting means from one another.
38 is given after the continuous support means 20 is drawn. The free end of each mounting means 24 "is configured as a cylindrical clip 32 having a C-shaped cross section. The clip 32 has a slot 34 extending the entire length thereof.

Each product information display means 36 is generally rectangular and has one drawing card 37 or two drawing cards or sheets which have all necessary information on the video tape. These drawing cards are stored in a transparent plastic wrapping plate 39. The surface of the display means 36 (usually,
The surface exposed to the customer is displayed with a title and an eye-catching design, while its back surface, ie, the surface facing the wall W, typically displays more detailed information about the corresponding videotape. I have. The plastic wrapping plate 39 is preferably sealed to make the display means itself into a bag shape. Further, the bag-shaped wrapping plate 39 has a cylindrical bead 41. The cylindrical bead 41 has a size slightly larger than the inner diameter of the cylindrical clip 32. The display means 36 can be attached to the support means 20 by forcibly fitting the bead 41 into the slot 34 or sliding the bead 41 from the lateral direction into the clip 32 and inserting it into the cylindrical clip 32. . The presence of the flexible portion 24 'allows the customer to turn the display means 36 by hand and see the back. When the display means is moved, the distance between the cutouts 38 and the length of the lip 32 are regulated by the width of the display means 36 so as not to affect the display means adjacent thereto.

As shown in FIG. 1, each display means 36 can rotate in the direction of the dashed line position 43, so that the information displayed on the back of the display means needs to be displayed upside down. This makes it possible to easily read the information displayed on the graphic card. When the display means 36 is released, the display means 36 returns to its original position, like the central display means 36 shown in FIG. If, for any reason, the particular display means 36 needs to be replaced, it can be pulled out abruptly and pulled out of the clip 32 with a snap action, or slid in the longitudinal direction of the clip 32 to remove the clip. Just remove it from 32. Next, another display means 36 is fitted into the clip 32 by a slide method or a snap-fit method. In this way, the display means 36 can be replaced as desired. First
In the figure, the lower part of the display means 36 'supported by another support means in FIG. 4 is indicated by an underline.

As shown in FIG. 4, the assembling the display device, first of all, attached apart from each other in the vertical direction rail 10 in the dimensions of the separation distance D _1. That is, when the display means 36 is mounted as shown in FIG. 4, each display means has a separation dimension that allows the display means 36 to be freely lifted in order to see its back surface. In FIG. 4, all display means 36 are suspended from the clips 32 and are not inserted into the grooves 60. When the distance is determined and the rail 10 is mounted, the support means 20 is cut into a predetermined length and fitted to the rail 10. Next, the display means 36 is fitted in place by using the clip 32 after being divided and arranged. Finally, another type of display means 46 is mounted on the front surface 45. In addition to or instead of the display means described above, a label holder 54 for displaying a product number may be used. FIG. 3 also shows the configuration of such a label holder. The label carrier 54 shown individually has a vertical web 57 having a surface 57 '.
It has. An indication can be provided on this surface 57 '. The label holder 54 further includes a front overhang 56
It has. The front overhang 56 is convenient for grasping. And further label holder
54 has a hook 58. By hooking the hook portion 58 on the upper edge of the web 47 of the support means 20, the label holder itself can be extended forward from the support means 20 and supported. The label holder 54 may be removed by the customer and handed over to the clerk.

The front surface of the elongated support means 24 is provided with ribs 40 and 42 which are curved in a direction approaching each other and protrude forward. These ribs 40 and 42 cooperate with the front surface 45 to form a shallow and wide groove 44. This groove 44 is formed over the entire length of the support means 20. Further, a label 46 can be inserted into the groove 44, and the label 46 can display further information such as the product number of the product advertised by the display means 36.

As shown in FIGS. 1 and 3, the upright portion 48 is connected to the web 47 via a connecting portion 49, thereby forming a groove 60 opened upward. The groove 60 is dimensioned so that additional product information display means 36 or other auxiliary information display means can be inserted therein. An inclined portion 52 projects upward and rearward from the upper edge of the upright portion 48, so that the display means can be easily inserted into the groove 60. 2 and 5 show a display device different from the above-described embodiment. In this display device, the groove 60 is used, while the flexible mounting means 2 is used.
4 ', 24 "is not used, ie the support means 20,2
0 ', 20 "are mounted on the wall W at predetermined intervals in the vertical direction via rails 10, 10', 10" as supporting means. Separation distance D ₂ between the rails, the display unit 36, 36a, several support means 20, 20 where the 36b cooperating ', 20 "is a high density display means than that shown in Figure 4 36, 36a, 36b, the display means 36 is a
As described with reference to FIGS. 1 and 3, flexible mounting means 24 ', 24 "
It is designed to work with. Such high density arrangement is possible for the following reasons. That is, the portion 24 ', 2
This is because the display means can be superimposed on these portions because 4 ″ is not used.

As shown in Figure 6, the separation distance D ₃ of the support means as twice that of the above, it is also possible to make use of both of the cylindrical clip 32b and the groove 60. That is, both the hanging type display means 36 and the groove insertion type display means 36b can be used. Of course, the hanging type display means is a clip 32b.
It is necessary to provide the above-mentioned cylindrical bead 41 in order to hang it. On the other hand, in the case of the groove insertion type display means 36b, such a bead becomes unnecessary.

The present invention is not limited to the above embodiments, but can be implemented in other various modes. INDUSTRIAL APPLICABILITY The present invention can be used to display information other than complaints of retail sales and display contents. The support means may be fixed to means other than the rail. In addition, they can be arranged not only horizontally but also in other directions. The mounting surface on which the display device is mounted may be fixed or movable, and may have other characteristics. For example, the support means for supporting the display means disposed below the height which is easy to see is suspended from a vertical band made of a deformable material, and the display means can be seen by lifting it. You can also Further, attachment means other than the cylindrical clip may be employed. The clip may be of a small split type suitable for holding certain dimensional means.

[Brief description of the drawings]

The drawings show an embodiment of the present invention. FIG. 1 is a perspective view showing a part of the product information display device according to the first embodiment, and FIG. 2 shows different uses of the product display device shown in FIG. FIG. 3 is an enlarged exploded view of the members shown in FIGS. 1 and 2, FIG. 4 is a front view of a product information display system according to another embodiment, and FIG. 5 is a view shown in FIG. FIG. 6 is a front view similar to FIG. 4 showing another use of the product information display device, and FIG. 6 shows a use mode according to another embodiment and different from the use mode shown in FIGS. FIG. 2 is a front view of the product information display device that is being operated. 10, 10 ', 10 "... rail, 14 ... screw, 16 ... upper rib, 18 ... lower rib, 20, 20', 20" ... support means, 24 ...
... parts (supporting means), 24 ', 24 "... parts (mounting means), 2
6 Upper flange, 26 'lip, 28 Lower flange, 28' Lip, 32 Tube clip, 34 Slot, 36a, 36b Information display means, 36 'Lower Part, three
7 …… Drawing card, 38 …… Transparent plastic wrapping board, 40…
... Rib, 41 ... Cylindrical bead, 42 ... Rib, 43 ... Chain line position, 44 ... Groove, 45 ... Front, 46 ... Label, 47 ... Web, 48 ... Upright, 49 ... Connecting part, 52 ... Slope part, 54 ...
... label holder, 56 ... front overhang, 57 ... vertical web, 57 '... surface, 58 ... hook, 60 ... groove.

 ──────────────────────────────────────────────────の Continuing on the front page (72) Inventor Patrick Brian Abramson Canada 16 Double 3 Et 3 Ontario, Brampton, Kennedy Road 304-365 (72) Inventor Willem Jan Hermann Barke Canada 14 W9 9-9 Ontario, Oakville, Forsyth Street No. 67 (56) References Japanese Utility Model Showa 61-60272 (JP, U) Japanese Utility Model Showa 53-71375 (JP, U)

Claims (2)

(57) [Claims] Claims: 1. A plurality of hanging display means which are separate from available commodities and display information on the corresponding commodities on both sides thereof; A product provided with support means for supporting each of them in a concentrated manner so that they can be viewed, while allowing all information provided on each display means to be easily viewed by a customer's manual operation In the information display device, the support means may include a long first member made of a relatively hard material.
A supporting portion, and a second supporting portion integrally connected to the first supporting portion along the longitudinal direction and made of a relatively flexible material. Each of the free ends extending along the longitudinal direction is constituted by a plurality of divided members, and each of the free end portions is constituted by a second support portion constituted as a first connecting means. 2. A merchandise information display device comprising: a second connecting means extending in length, the second connecting means being detachably connected to the first connecting means of each of the divided members. 2. The method according to claim 1, wherein the first connecting means of the second supporting portion is C
The second connecting means of each of the display means has an outer diameter slightly larger than the inner diameter of the cylindrical clip, and is engaged with the cylindrical clip. The cylindrical clip has a greater flexibility than the flexibility of the first support portion and a greater flexibility than the body portion of the second support portion. 2. The product information display device according to item 1, having a small flexibility.