JP2607634Y2 - Signature signature with pop-out card - Google Patents

Description

[Detailed description of the invention]

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a signature with a protruding card and a novel signature with a protruding card from which a part of the card protrudes.

[0002]

2. Description of the Related Art Recently, various processes have been performed on pamphlets, direct mails, advertisement pages of magazines, appendixes, and the like to increase customer attraction. For example, pages of a pamphlet are folded in a sentence, pages of different widths are bound in a direct mail, and an advertisement page of a magazine is a pop-up. Further, a part of a page leaflet of a pamphlet or the like is used as a card piece, and the periphery of the card piece is surrounded by a perforation line for cutting, a printed cutting instruction line, or the like. In addition,
Such card pieces include courtesy tickets, discount tickets, invitation tickets, gift vouchers, membership cards and the like, and advertisements such as new products such as full-size printed products of disposable cameras newly sold and new products. .

[0003]

Among the above-mentioned conventional processing, a part of a page sheet made of a card piece has a problem that the card piece itself is not so noticeable. For this reason, it often happens that the advertisement effect is not as high as expected even though the card pieces are attached to the pamphlet or the like, and that even the presence of the card pieces is overlooked.

[0004]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, the present invention connects a signature with a protruding card to a card area formed by printing in a page sheet and surrounding the card area. A signature including a score line and a perforation line, and a crease line engraved on an extension of a line connecting the connection points of the score line and the perforation line, the signature being parallel to the front fore edge of the signature. The above-mentioned creases are engraved.

[0005]

The signature with the protruding card piece of the present invention can be in a state where the card piece protrudes.

[0006]

BRIEF DESCRIPTION OF THE DRAWINGS FIG. The signature A with the protruding card piece according to the present embodiment is obtained by applying the present invention to a brochure with an envelope, printed by an offset web-fed rotary printing press, and formed by a processing machine connected in-line to the offset web-fed rotary printing press. It was done. In this embodiment, the processing machine includes a rewetting device, a gluing device, a folding device, a punching device, a sewing machine, and the like.
First, as shown in FIG. 2, while the printing paper B is divided by fold lines a and b indicated by virtual lines and cutting perforation lines c and d by the offset web rotary printing press, the front and back of each of the divided parts are separated. Necessary items are printed on both sides, and the divided sections are referred to as a first sheet 1, a second sheet 2, a third sheet 3, an application sheet 4, and an envelope sheet 5. First paper sheet 1, Second paper sheet 2,
In addition, on the front and back surfaces of the third paper sheet 3, the advertiser of this embodiment, for example, a photograph, a price, etc., of a product that the department store sells with particular emphasis during the selling period is printed. On both front and back sides, the card pieces 6 are printed obliquely on both sides of the fold line e indicated by virtual lines. Here, the card piece 6 includes cards such as a special treatment ticket, a discount ticket, an invitation ticket, a small gift voucher, and a membership card, as well as a new product such as a card in which a disposable camera to be newly sold is printed in full size. It also includes cards and the like for advertising new products and the like. In the present embodiment, the crease e is parallel to the front edge of the pamphlet, but the crease e may not be parallel to the front edge. Further, the card piece 6 may be printed without being inclined. On the application form sheet 4, an application form for a purchase application by mail accepted by the department store during the selling period is printed. The envelope sheet 5 is further divided into an envelope folded portion 50, an envelope front portion 51, and an envelope back portion 52 by folding rules f and g indicated by virtual lines. One side of the envelope front portion 51 has an address of the department store as an address. The name, the name of the department in charge, etc. are printed, and the
On one side of the box, entry fields such as the sender's address and name are printed. The first paper sheet 1, the second paper sheet 2, the third paper sheet 3, and the gap between the perforation line c and the crease g are the same width.
Next, the rewetting glue is applied to the folded-back portion 50 of the envelope by the rewetting gluing device, and then dried. Next, perforation lines c and d for cutting are formed by a sewing machine and glued to both sides 510 and 510 of the envelope front portion 51 by a gluing device, and then the envelope back portion 52 is folded along the crease g by a folding device. Envelope front 51
Then, both sides of the envelope back portion 52 and the envelope front portion 51 are bonded to form an envelope (FIG. 3). Subsequently, a cutting line h is formed on the contour line of the portion 60 closer to the free end edge than the crease e of the card piece 6 by the punching device, and the crease e of the crease piece e of the card piece 6 is formed by the sewing machine. A perforation line j for cutting is formed on the contour line of the portion 61 (FIG. 3). However, if the card pieces 6 are not separated from the pamphlet, such as cards for advertising a new product or a new product, the perforation line j is not provided. Even when the card piece 6 is cut off from a pamphlet such as a special treatment ticket, a discount ticket, an invitation ticket, a small gift voucher, a membership card, etc., it is printed and displayed so as to be cut out with scissors without the perforation line j. You may. Next, after the folding device 10 folds the portion 10 of the first sheet 1 on the free end edge side from the crease e to the portion 11 of the first sheet 1 on the crease a side from the crease e along the crease e Then, the third sheet 3 is folded on the second sheet 2 along the folding line b by the folding device. Next, folding a,
The part 11 and the application sheet 4 are folded together along c, and the application sheet 4 is folded on the third sheet 3 to finish the processing (FIG. 1).

[0007] In use, a department store as an advertiser distributes a signature A with a pop-out card processed as shown in FIG. As shown in FIG. 1, the portion 60 of the distributed signature A with attached card piece rises from the envelope back portion 52 due to the folding of the portion 10, and looks as if it were protruding from the entire pamphlet. Therefore, the card piece 6 and the entire pamphlet give a strong impression to the viewer, and the card piece 6 is not overlooked. On the other hand, the consumer breaks the perforation line j to separate the card piece 6 from the pamphlet and brings it to a department store or a store. In the case of applying by mail, the perforation lines c and d are broken to separate the application sheet 4 and the envelope sheet 5 from the pamphlet, fill in the required items, and mail them.

The present invention is not limited to the above-described embodiment. The first sheet 1 is bent at the crease e at the crease as shown in FIG. Alternatively, the card piece 6 may be seen out. In the above-described embodiment, the space between the perforation line c and the crease g is the same width as the second paper sheet 2 or the like so that the envelope paper sheet 5 overlaps the second paper sheet 2 or the like in the state shown in FIGS. However, the application form sheet 4 may have the same width as the second sheet 2 or the like, and the envelope sheet 5 may protrude outside the second sheet 2 or the like in the state of FIGS. In the above embodiment, the present invention is applied to a pamphlet. However, the present invention may be applied to a direct mail, a catalog, and the like. Or you may.

[0009]

[Effects of the Invention] Since the present invention is configured as described above,
It looks like the card pieces are floating and popping out. Therefore, a strong impression can be given to the viewer, and the advertising effect can be enhanced. Also, it is possible to completely prevent a viewer from overlooking the card piece.

[Brief description of the drawings]

FIG. 1 is a perspective view of one embodiment of the present invention.

FIG. 2 is a plan view showing a state in the middle of preparation of the embodiment.

FIG. 3 is a plan view showing a state in the middle of preparation in the embodiment.

FIG. 4 is a perspective view showing another use state of the embodiment.

[Explanation of symbols]

 Reference Signs List A Signed signature with protruding card B Printing paper 1 First sheet 2 Second sheet 3 Third use 4 Application form sheet 5 Envelope sheet 6 Card piece 10 Part 11 Part 50 Envelope folded part 51 Envelope front part 52 Envelope Back part 510 Side part 60 part 61 part a Fold line b Fold line c Perforated line d Perforated line e Fold line f Fold line g Fold line h Cut line j Perforated line

──────────────────────────────────────────────────続 き Continued on the front page (58) Fields surveyed (Int. Cl. ⁷ , DB name) B42D 1/00 B42D 11/00 B42D 15/04 A63H 33/38

Claims (1)

(57) [Scope of request for utility model registration] 1. A card area formed by printing in a page sheet, a cut line and a perforation line surrounding the card area, and a line connecting the connection points of the cut line and the perforation line. A signature provided with a crease cut on an extension line, wherein the crease is cut in parallel with a front edge of the signature.